Tuesday, July 5, 2016

1:30pm Opening Comments Dr. Jason Genovese Department Chair, Mass Communication Bloomsburg University of Pennsylvania

Dr. James Brown Dean, College of Liberal Arts Bloomsburg University of Pennsylvania

Kerby Confer Owner, Forever Media Baltimore, MD

Dan Vallie President/Founder National Radio Talent System

Announcements and Agenda Preview Dr. David Magolis Associate Professor, Mass Communication Bloomsburg Univ. of Pennsylvania Director, Confer Radio Talent Institute

2:00-3:15pm “Now is the Time to Start Thinking Gary Fisher Like A Pro” President/Partner Equity Communications Atlantic City, NJ

3:30-4:45pm “Radio’s Digital Content & Social Media” Janelle Kopchick Digital Director Cumulus Media Harrisburg

5:00pm Dinner

6:00-7:00pm Social Hour at West End Ale Haus with Industry Professionals

*Evening Assignment: RAB Training Module #1 – “The Role of a Radio Marketing Consultant”

Wednesday, July 6, 2016

8:45am Announcements and Agenda Review Dr. David Magolis

9:00-10:15am RAB Training Module: Don Bedell #2 - “Prospecting – Finding and Market Manager Evaluating Prospects” Seven Mountains Media State College

10:30-11:45am RAB Training Modules: Chad Evans #3 – “Getting First Call Appointments” General Manager #4 – “How to Conduct a Great Client Seven Mountains Media Selinsgrove Needs Analysis”

11:50-12:50pm Lunch

1:00-2:15pm RAB Training Modules: Michael T. Sherry #5 – “Elements of a Good Written Vice President of Sales Proposal” Forever Media Inc. Pittsburgh #6 – “The Difference between Features and Benefits”

2:30-3:45pm RAB Training Modules: Ron Giovanniello #7 – “Understanding Competitive Media” Regional Vice President #8 – “Why Radio” Cumulus Media Harrisburg

4:00-5:00pm Social Hour at West End Ale Haus with Industry Professionals

*Evening Assignment: RAB Module Training Modules #9 – “Scheduling for Success” and #10 – “The Role of Creative”

Thursday, July 7, 2016 Game on…..Mic on

6:45am Board Transportation to Philadelphia

9:45am Arrive at CBS Radio Philadelphia

10:00am “The 76ers and Sports Broadcasting” Mark Zumoff Play-by-Play Announcer Philadelphia 76ers

11:00-12:00noon “The Flyers and Sports Broadcasting” Jim Jackson Television Play-by-Play Announcer Philadelphia Flyers Pre and Post Game Host Philadelphia Phillies Radio Network

12:15-1:15pm Lunch

1:30-2:30pm “The Eagles and Sports Broadcasting” Merrill Reese Voice of the Philadelphia Eagles

2:30-3:00pm Tour CBS Radio

3:15pm Depart Philadelphia and return to the Bloomsburg University campus

*Evening Assignment: RAB Training Modules: #11 – “The Best Presentations” #14 – “Making Money with RAB Resources” #15 –“The Fundamentals of Co-op Advertising”

NOTE: Modules #12 and #13 will be done during tomorrow’s session.

Friday, July 8, 2016

6:00-8:50am XTU Morning Crew live from XTU Morning Crew The Bloomsburg University Campus 92.5XTU CBS Radio Philadelphia

9:00am Announcements and Agenda Preview Dr. David Magolis

9:10-10:15am “Show Prep” Andie Summers Frank Lario XTU Morning Crew

10:30-11:45am RAB Training Modules: Dave Davies #12 – “Addressing Objections and Closings” Vice President/Market Manager #13 – “More Sales through Buyer Style Forever Media Inc. York/Hanover Identification”

12:00noon Lunch

1:00-2:15pm RAB Training Module: Scott Cohagan #16: “How to Find Alternative Revenue General Manager Sources” Forever Media State College #17: “Goal Setting & Time Management” WFGE, WBUS, WMAJ, WQWK AM, WRSC-AM

2:30-3:45pm RAB Radio Marketing Professional Certification Exam

4:00-5:00pm Social Hour at West End Ale Haus with Industry Professionals

Saturday, July 9, 2016

8:45am Announcements and Agenda Preview Dr. David Magolis

9:00-10:15am “Branding and Imaging…On the Air Mike “OD” O’Donnell and On the Web” Operations Manager Entercom Communications Wilkes-Barre/Scranton

10:30-11:45am “The Digital Program Director” Kyle Anthony aka “JoJo” Program Director iHeart Media Allentown

11:50-12:50pm Lunch

1:00-2:15pm “Marketing and Promotions…Doing it Right” Jim Shields Market Manager Forever Media Inc. WGYY, WGYI, WWGY, WUZZ, WUUZ, WXMJ, WHMJ, WFRA, WTIV, WMGW, WKST, WJST Meadville, PA

2:30-3:30pm Air Check Sessions

Monday, July 11, 2016

8:45am Announcements and Agenda Preview Dr. David Magolis

9:00-10:15am “How to Get In and Win” Michael Young Senior Vice President & Market Manager CBS Radio Pittsburgh Newsradio 1020 KDKA, KDKA-FM/93.7 The Fan, WDSY-FM, & WBZZ-FM

10:30-11:45am “Basics of Doing a Great Music Radio Show” Jumpin’ Jeff Walker Afternoon Show Host, WKRZ Entercom Radio Wilkes-Barre/Scranton

11:50-12:50pm Lunch

1:00-2:15pm “On-Air Delivery, Inflection, Pacing, Jeff Brown Communicating” General Manager, ComRadio, PSU Mornings, 93.7 The Bus Forever Media State College

2:30-3:45pm “How to Get a Good Job” Jon Zellner Senior VP, Programming iHeart Media Washington, DC

4:00-4:45pm Air Check Sessions

5:00pm Dinner

6:00-7:00pm Social Hour at West End Ale Haus with Industry Professionals

Tuesday, July 12, 2016

9:00am Announcements and Agenda Preview Dr. David Magolis

9:10-10:15am “How to Do A Great Talk Radio Show” RJ Harris Host WHP 580 News iHeart Media Harrisburg

10:30-11:45am “Today’s News Radio…Put it Together Pat Farnack and Deliver It” Midday Anchor, WCBS CBS Radio New York

11:50-12:50pm Lunch

1:00-2:15pm “Writing for Radio” Dave Taylor Vice President/Creative Cap City Communications Seven Mountains Media Frankfort, KY

2:30-3:45pm “On-Air: Developing Your Voice, Your Doc Medek Style…You” “The Doc Show with Jessie” Froggy 101 Entercom Communications Wilkes-Barre/Scranton

4:00–4:45pm Air Check Sessions

5:00pm Dinner

6:00-7:00pm Social Hour at West End Ale Haus with Industry Professionals

Wednesday, July 13, 2016

8:45am Announcements and Agenda Preview Dr. David Magolis

9:00-10:15am “Music Scheduling – How and Why” Steve Davis Vice President Programming CBS Washington, DC

10:30-11:45am “Adjusting From College to the Pros” Shelly Easton Program Director & Midday Air Talent 92.5 XTU CBS Radio Philadelphia

11:50-12:50 Lunch

1:00-2:15pm “Basics of Great Voice Work and Pat Garrett Production” Pat Garrett Creative Baltimore, MD

2:30-3:45pm “Student to Superstar” Dave Labrozzi Vice President of Programming CBS Radio Baltimore WWMX, WLIF, WJZ-AM/FM

4:00-4:45pm Air Check Sessions

5:00pm Dinner

6:00-7:00pm Social Hour at West End Ale Haus with Industry Professionals

Thursday, July 14, 2016

8:45am Announcements and Agenda Preview Dr. David Magolis

9:00-10:15am “What the PD Looks for in You” Jeff Hurley Senior Vice President of Programming iHeart Media Harrisburg

10:30-11:45am “What You Have to Know to be the PD” Brian Check Senior Vice President Programming WDAS AM/FM, WIOQ, WISX, WRFF, WUSL iHeart Media Philadelphia

11:50-12:50pm Lunch

1:00-2:15pm “Getting in, Becoming an Entrepreneur” Kerby Confer Owner, Forever Media Baltimore, MD 2:30-3:00pm Closing Comments Dan Vallie President/Founder National Radio Talent System