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2017 Family Vacations Spring | Early Summer Partner Co-Ops Broadcast and Out-Of-Home (17 Markets) Broadcast

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2017 Family Vacations Spring | Early Summer Partner Co-Ops Broadcast and Out-Of-Home (17 Markets) Broadcast 2017 Family Vacations Spring | Early Summer Partner Co-Ops Broadcast and Out-of-Home (17 markets) Broadcast VISIT FLORIDA Wants To Make Family Vacations Memorable This Spring (during family vacation planning season), VISIT FLORIDA will remind consumers that Florida has all the ingredients for an unforgettable family vacation. VISIT FLORIDA will target visitors in their research and planning process by providing engaging content and experiences that connect people with Florida. • VISIT FLORIDA will support this campaign with more than 100M impressions. • Multiple media platforms: print, broadcast, digital and out-of-home media channels will drive mass awareness of VISIT FLORIDA’s initiative and our Partners. • Messaging will focus on the Florida Sunshine that’s awaiting with something fun and new, yet safe and affordable, for everyone in the family to enjoy. • Co-op opportunities will be available in eighteen major feeder markets as well as leading Drive markets to the state: Atlanta Lexington Birmingham Memphis Boston Nashville Charlotte New Orleans Chicago New York Cleveland Philadelphia Dallas Raleigh Detroit Savannah Houston Washington (850) 205-3815 [email protected] :10 Early Morning News VISIT FLORIDA Wants To Make Family Vacations Memorable News/Weather/Traffic Reports The Power of Local TV News* • 49% of respondents said watching local TV news was a major part of their daily routine, more than any other type of program • 45% said they paid more attention to local TV news than any other type of program • 81% said local TV news was the “most important news source” among local, network and cable TV news *Source: Frank N. Magid Associates Inc. Research (850) 205-3815 [email protected] :10 Early Morning News (Wave 2) VISIT FLORIDA Wants To Make Family Vacations Memorable News/Weather/Traffic Reports • Reach viewers as they are tuning in for local updates on News, Traffic and Weather • Sponsorship spots (:10s) run as last commercial in pod before local news/weather/traffic report or 1st commercial in pod following report which ensures high visibility • News & Weather adjacencies provide an ideal environment for reminding consumers about “Making Family Vacations Memorable” in sunny Florida • Each Package delivers 25 GRPs A25-54 • Multiple Packages available in most markets. (Partners encouraged to buy both packages for maximum market coverage) • Partners may choose to combine packages for multi-market coverage • Partner costs are deeply discounted by leveraging VISIT FLORIDA’s buying power • Production included at no extra charge • Partner can provide either a finished :10 spot or vendor will produce spot if Partner provides up to 3 images and a voiceover script with up to 20 words. Partner voiceover will include “Brought to you by VISIT FLORIDA” as part of the script. (This phrase is not part of the 20 word script) • TV spot in New York will need to be in ENGLISH and SPANISH Flight Dates: 5/22/2017 - 6/18/2017 Commitment Date: 5/5/2017 Assets due: 5/12/2017 (850) 205-3815 [email protected] :10 Early Morning News # of Est # Est Market Flight Date Stations Network Pkgs Spots /Pkg Cost/Pkg Value/Pkg Imps/Pkg Avail (25 GRPs) WAGA FOX Atlanta 5/22-6/18 2 22 635,000 $3,100 $6,200 WXIA NBC Birmingham 5/22-6/18 WBRC FOX 2 7 378,000 $550 $1,100 Boston 5/22-6/18 WBZ CBS 2 45-50 265,000 $5,550 $11,100 Charlotte 5/22-6/18 WBTV CBS 2 10 500,000 $600 $1,200 CLTV WGN CW Chicago 5/22-6/18 2 27 265,000 $4,800 $9,600 WMAQ NBC WFLD FOX WJW FOX Cleveland 5/22-6/18 2 12-15 825,000 $1,500 $3,000 WKYC NBC Dallas 5/22-6/18 WFAA ABC 1 35 725,000 $6,900 $13,800 Detroit 5/22-6/18 WDIV NBC 2 12 850,000 $1,500 $3,000 KPRC NBC Houston 5/22-6/18 KRIV FOX 2 15 1,200,000 $3,500 $7,000 KTRK ABC Lexington 5/22-6/18 WDKY FOX 1 30 210,000 $250 $475 Memphis 5/22-6/18 WREG CBS 2 12-15 155,000 $575 $1,150 Nashville 5/22-6/18 WZTV FOX 2 35 230,000 $1,925 $3,850 New WVUE FOX 5/22-6/18 2 15-18 150,000 $700 $1,400 Orleans WDSU NBC WFUT Spanish New York 5/22-6/18 WPIX WB 1 50 2,000,000 $7,100 $14,200 WXTV Spanish KYW CBS Philadelphia 5/22-6/18 WTXF FOX 2 45 730,000 $4,750 $9,500 WPHL Tribune WTVD ABC Raleigh 5/22-6/18 2 10-15 725,000 $1,375 $2,750 WNCN CBS Savannah 5/22-6/18 WSAV WNBC 2 10 165,000 $250 $500 NBC WRC-TV Washington, ABC 5/22-6/18 WJLA 2 40-45 725,000 $10,375 $20,750 D.C. Cable WNWS-TV News (850) 205-3815 [email protected] Traffic & Weather Radio (Wave 2) VISIT FLORIDA Wants To Make Family Vacations Memorable Traffic & Weather Radio Sponsorships offer Partners high reach potential by blanketing the market on a variety of stations/formats. 10 and 15 second spots will be embedded in the traffic /weather reports and read live during peak drive times and throughout the day. Sponsorships offer: • A Clutter Free environment (only one sponsor-per-report) • Live-reads by Trusted Announcers • Useful Information to the listener • High “Reach” (Reports will air on an average of 6-10 stations-per-market) • Frequency (75 Spots will air in each market over the flight) • Multiple Packages available in each market (Partners encouraged to buy both for maximum market coverage) • Deeply discounted costs Flight A Flight B Flight Dates: 5/15/2017 – 6/9/2017 Flight Dates: 6/5 – 6/30/2017 Commitment Date: 4/28/2017 Commitment Date: 5/19/2017 Assets due: 5/5/2017 Assets due: 5/26/2017 (850) 205-3815 [email protected] Traffic & Weather Radio Choose Between Flight A or Flight B # of Pkgs # Spots/ Markets Est Imps/Pkg Cost/Pkg Value/Pkg Avail Pckg Atlanta 2 75 640,000 $3,900 $7,800 Birmingham 1 75 160,000 $900 $1,800 Boston 2 75 455,000 $4,350 $8,700 Charlotte 2 75 365,000 $2,200 $4,400 Chicago* 2 75 1,350,000 $6,400 $12,800 Cleveland 2 75 350,000 $2,100 $4,200 Dallas 2 75 1,050,000 $4,800 $9,600 Detroit 2 75 525,000 $2,300 $4,600 Houston 2 75 825,000 $4,700 $9,400 Lexington 1 75 115,000 $1,100 $2,200 Memphis 2 75 170,000 $900 $1,800 Nashville 2 75 250,000 $1,400 $2,800 New Orleans 2 75 425,000 $1,600 $3,200 New York* 2 75 2,150,000 $7,500 $15,000 Philadelphia 2 75 735,000 $4,100 $8,200 Raleigh 2 75 270,000 $1,800 $3,600 Savannah 1 75 88,000 $800 $1,600 Washington, DC 2 75 700,000 $5,500 $11,000 Advertiser message is read live by the reporter. Text must include “Brought to you by VISIT FLORIDA” followed by Partner provided script. *SPANISH voiceover will be provided for Chicago & New York markets. (850) 205-3815 [email protected] Traffic & Weather Radio WMJX-FM Adult Cont. Atlanta Format Dallas Format WNNW-AM Spanish Tropical WALR-FM Urban AC KDGE-FM Rock WPLM-FM Adult Cont. WAMJ-F2 Urban Cont. KDMX-FM Hot AC WRKO-AM Talk KDXX-FM Spanish AC WAMJ-FM Urban AC WROR-FM Classic Hits KEGL-FM Active Rock WBZY-FM Reg'l Mex. WXKS-FM Top 40 KHKS-FM Top 40/CHR WCNN-AM Sports/Talk Charlotte Format KLNO-FM Reg'l Mex. WHTA-FM Urban Cont. WEND-FM Modern Rock KRNB-FM Urban AC KSKY-AM News/Talk WKHX-FM Country WHQC-FM CHR KZPS-FM Classic Rock WNNX-FM Classic Rock WKKT-FM Country WBAP-AM News/Talk WRDA-FM Alternative WLKO-FM Adult Hits WSB -AM News/Talk WOSF-FM Urban Oldies Detroit Format WSB -FM Adult Cont. WRFX-FM Classic Rock CIDR-FM Adult Altern. WSRV-FM Classic Hits Chicago Format CIMX-FM Alternative Rock WSTR-FM Hot AC WCCQ-FM Country WCSX-FM Classic Rock WUBL-FM Country WDRV-FM Classic Rock WDTW-FM Classic rock WWPW-FM Top 40 WEBG-FM Country WJLB-FM Urban AC WWWQ-FM Top 40 WKSC-FM CHR WJR -AM News/Talk/Sports WYAY-FM News WLEY-FM Reg'l Mex. WKQI-FM CHR WLIT-FM Adult Cont. Birmingham Format WMGC-FM Rhythmic AC WMVP-AM Sports Talk WDXB-FM Country WNIC-FM Adult Cont. WOJO-FM Reg'l Mex. Urban WRIF-FM Rock WERC-F2 Spanish Adult Inspirational WPPN-FM Hits WERC-FM News/Talk Houston Format WSHE-FM Adult Cont. KAMA-FM Latin Pop WMJJ-F2 Urban Cont. WTMX-FM Adult Top 40 KBME-AM Sports WMJJ-FM Adult Cont. WVAZ-FM Urban AC KBXX-FM Rhythmic Cont. Album Oriented Cleveland Format WQEN-F2 KLTN-FM Reg'l Mex. Rock WAKS-FM Top 40 KMJQ-FM Urban AC WQEN-FM Top 40 WENZ-FM Urban KODA-FM Adult Cont. WYDE-FM Talk WGAR-FM Country KOVE-FM Spanish Adult Hits Boston Format WHK -AM News/Talk KQBT-FM Classic Rock WAAF-FM Rock WHLK-FM Adult Hits KROI-FM News WBOS-FM Alternative Rock WKKY-FM Country KTBZ-FM Alternative Rock WBQT-FM Rhythmic AC WKNR-AM Sports KTRH-AM News/Talk WBWL-FM Modern Rock WMJI-FM Classic Hits WEEI-FM Sports WMMS-FM Rock WJMN-FM Rhythmic CHR WNWV-FM Smooth AC WKLB-FM Country WTAM-AM News/Talk (850) 205-3815 [email protected] Traffic & Weather Radio Lexington Format New York Format Savannah Format WBUL-FM Country WABC-AM News/Talk WAEV-FM CHR WKQQ-FM Rock Spanish WLVH-FM Urban AC WADO-AM WLAP-AM News/Talk News/Talk WQBT-FM Urban Urban WAXQ-FM Classic Rock WLKT-F2 WTKS-AM Talk Contemporary WEPN-FM Sports WYKZ-FM Adult Cont.
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