www.ambtarsus.com ’ NO.1 INTERNATIONAL HOSPITALITY AND & DRINKS EXHIBITION

LAOS INTERNATIONAL HOSPITALITY AND FOOD & DRINKS SHOW 7-9 JUNE 2018 NATIONAL CONVENTION HALL,, LAOS

JUNE 2018 SHOW HIGHLIGHTS 7-9 • Culinary Compe��on NATIONAL CONVENTION HALL • Barista Compe��on VIENTIANE, LAOS • Cake Making / Decora�on • Pastry Challenge • Fruit & Carving Hosted by : In conjunc�on with : Organised by : • Bartending • Table Se�ng • Bed Decora�on THE NO.1 BUSINESS PLATFORM FOR LAOS’ HOSPITALITY INDUSTRY

The tourism industry which grew over 10% annually over the past 5 years and reached 4.7 arrivals in 2015. It is the fastest growing industry in Laos and has seen a signi cant growth in the hospitality and F&B industry with a growing number of major hotels in particular in Vientiane and . In addition, the F&B sector has seen the entry of a number of franchises and many international standard restaurants and cafes. In addition, the Lao economy which grew between 7-8% has doubled since 2006. This has resulted in a growing middle class that demand a wider variety and quality of food & drinks.

The Government has prioritised the tourism industry as a key economic driver and has designated 2018 as VISIT LAOS YEAR. In support of the tourism sector and to create a platform for suppliers to the hospitality and F&B industry to develop business contacts with key decision makers, the Lao National Chamber of Commerce and Industry and the Lao Hotel & Restaurant Association will host LAOFOOD+HOTEL 18 – Laos’ 1st Major International Hospitality and Food & Drinks Exhibition at the prestigious National Convention Centre, Vientiane from 7-9 June 2018. WHY EXHIBIT AT LAOFOOD’18 BUILD NEW BUSINESS CONTACTS WITH THOUSANDS OF DECISION MAKERS FROM THE HOTEL, RESTAURANTS, CATERING, CAFES, BISTROS, SUPERMARKETS & FOOD RETAILERS & DISTRIBUTORS PLATFORM TO INTRODUCE AND LAUNCH NEW PRODUCTS CREATE/STRENTHEN BRAND AWARENESS GENERATE NEW BUSINESS OPPORTUNITIES BE AN EARLY MOVER IN THE EXPANDING HOSPITALITY & FOOD AND DRINKS INDUSTRY

LAOFOOD 2018 – SHOW HIGHLIGHTS THE NO.1 PLATFORM FOR YOUR Lao Hospitality & Culinary Competitions The Lao Hotel & Restaurant Association will present the country’s rst major hospitality and culinary competition where chefs and hospitality sta will MARKETING PLAN IN LAOS compete in a number of competitions. Designed to improve the quality of culinary skills and upgrade the service and professionalism of the industry, Meet over 5,000 industry professionals in individuals and teams will compete in these Competitions: Laos’ food and drinks industry • Culinary Compe��on Ideal platform to source for new distributors, • Barista Compe��on agents, and strategic partners in Laos • Cake Making / Decora�on • Pastry Challenge Boost your company branding & market positioning • Fruit & Vegetable Carving Gain in-depth knowledge on the latest innovations • Bartending and advancements of new products and technologies in the industry • Table Se�ng • Bed Decora�on Opportunity for introduce latest innovations through New Product Launches, Promotional Campaigns etc. Lao Culinary Showcase – The Best of Lao The Lao Culinary Showcase is held to promote and will feature Business Networking platform for developing demonstrations from celebrity chefs. Lao cuisine from dierent new business and partnerships provinces will be featured daily. THE SUCCESS - OUR UNMATCHED TRACK RECORD

A very good show. We attracted double amount of visitor inquiries. We will definitely take a bigger booth at FACTS ABOUT the next show. THE HOST COUNTRY According to the World Bank, Laos PDR economic growth for 2015 is 7% in – one of the Ms Margaret Say fastest in . USA POULTRY & EGG EXPORT COUNCIL The Construction industry grew an impressive 24.8% and accounting for 6.1% of the economy. Popula�on: 6.9 million GDP (purchasing power parity): We received very positive $20.78 billion (2013 est.) feedback from our suppliers who GDP (official exchange rate): participated at MYANHOTEL 2015 Expo. The show is definitely $10.1 billion (2013 est.) an overall success for us. GDP - real growth rate: 8.3% (2013/4 est.) country comparison to the world: 9 GDP - per capita: $3,100 (2013 est.) Ms Mya Sandar Min Gross na�onal saving: Director, IKON Mart 27.4% of GDP (2013 est.) GDP - composi�on, by sector of origin: agriculture: 24.8% This event was able to showcase industry: 32% our fully integrated businesses as a services: 37.5% (2013 est.) whole in a very innovative way, Industrial produc�on growth rate: leverage our brand image at large, 11% (2013 est.) and share our corporate vision among all stake holders and consumers.

Mr. Kyaw Zaw Lynn Marke�ng Manager - Food Business Myanmar C.P. Livestock Co., Ltd.

LAOFOOD 2018 is an excellent platform SPONSORSHIP to increase your company’s brand image and pro le, as the show will cover a wide OPPORTUNITIES range of events, such as the exhibition, technical symposiums and conferences. Contact the Organiser to know more about the sponsorship opportunities available. Your logos could be featured prominently in many promotional materials and on site signage. Contact Mr Darren Siow at [email protected] for more info. www.ambtarsus.com EXHIBIT PROFILE Alcohol & Beer Ice Cream Products & Ingredients Bakery Ingredients and Products Meat & Poultry Canned & Processed Food Organic Food Confec�onary / Chocolate / Sweets Seafood Convenience Food Specialty & Fine Food Dairy Products Snack Food Fresh Produce So� drinks & other beverages Frozen Food & Coffee Halal Food Wine & Spirits THE VENUE The National Convention Centre is a purpose-built convention centre with modern facilities and ample parking. It can accommodate 300 booths and oers Popula�on: 6.9 million many conference rooms. Centrally located in Vientiane, next to the Kaysone GDP (purchasing power parity): Phomvihane Museum, the venue is within easy reach to a range of hotels, $20.78 billion (2013 est.) restaurants and shopping centres. GDP (official exchange rate): $10.1 billion (2013 est.) GDP - real growth rate: 8.3% (2013/4 est.) THE PROFESSIONAL ORGANISER country comparison to the world: 9 LAOFOOD 2018 is organized by AMB Tarsus Exhibtions Sdn Bhd – the region’s leading exhibition & GDP - per capita: conference organizer. Established in 1996 and headquartered in Malaysia, it has over 10 years of $3,100 (2013 est.) experience in organising specialised trade events in Malaysia, Indonesia, , the , Sri Gross na�onal saving: Lanka, Laos and . The organisation prides itself in working closely with local industry 27.4% of GDP (2013 est.) organisations and in delivering real results and return on investments for exhibiting and participating GDP - composi�on, by sector of origin: companies. agriculture: 24.8% industry: 32% services: 37.5% (2013 est.) COST OF PARTICIPATION Industrial produc�on growth rate: 11% (2013 est.) BARE SPACE RENTAL ONLY - US$338 per sq m

WALK ON PACKAGE RENTAL - US$360per sq m

Inclusive of - Needle punch carpet - White polyester laminated panels for back wall & two side walls and fascia board - Adhesive Vinyl letters for exhibitor’s name and booth numbers on the fascia board - Fluorescent lights (40 watts) - Information Counter - Folding Chair - Wastepaper Basket

AMB Tarsus Exhibitions Group

AMB Tarsus Exhibitions Sdn Bhd, an associate of AMB Tarsus Group, a joint venture with Tarsus Group PLC, a listed company in the London Stock Exchange is the leading international trade shows organiser in the region covering AMB Tarsus Exhibitions Sdn. Bhd. Singapore, Malaysia, Cambodia, Myanmar, Sri Lanka, the Philippines and Vietnam since 1996. It is market leader in key Unit 37,08, Level 37, Menara Multi-Purpose, Capital Square,No. 8, Jalan Munshi Abdullah, industry sectors including food & drinks, building and construction, water, energy, security, agriculture, oil & gas, 50100 Kuala Lumpur. infrastructure and auto aftermarket. It serves as the regional headquaters for the Southeast Asia region and provide Tel : 603 2692 6888 marketing, sales and nance support to our oces in Cambodia, Myanmar, Philippines and Sri Lanka. Email : [email protected]

DELIVERING BUSINESS ACROSS ASIA’S EMERGING MARKETS