T · H · E Office of the President 205 Bricker Hall 190 North Oval Mall OHIO Columbus, OH 43210-1357 SIJ\1E Phone 614-292-2424 UNIVERSITY
To all University faculty and staff members:
Last December, a new graphic identity for the University was introduced. I believe that this logo reflects the national and international stature of this great institution. It is a symbol of our tradition, our academic integrity, and our excellence.
Throughout this year, I have spoken again and again of the excellence that is The Ohio State University. I believe that this is the common standard that joins us together as a University community. Ohio State has enhanced its quality through hard work and dedication by you, our faculty and staff members. It is your creativity, commitment, and efforts that allow us to reach new heights of achievement.
As we end the 1986-87 academic year, I want to thank you for your service to this University. I hope that you will be as proud as I am to wear the logo pin, representative of our dis tinguished past and our dynamic future.
Thank you.
. Jennings
EHJ/ctb
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PRESIDENT' s RooM. SPRJNGBORQ,O. HAMILTON.O. GOLUMBUS.O. Board of.Trustees: /,'-r/r(/ ,, ·/. ./'· .;,(-r,;rr';·rl/, Presit!e11! (l•//na. ~ ''1/-'/,)~ .. Y l'T ' .I J> _.,,,,, ·'I ·~'-:...~:'· -:'/ ,,__,.~!!:' .''·/;1n's~ _.1\'c-wr1nr•. ..//lfJ,J. '';/.'r''V~"7,./41ii!.tllflltrf 1 ,.J. I?> 1t'tnp~~ //'i;/4,~ , : 11/u111b11.o;. :).' ,;;(.'r:f/hi,;spni1ybr11v. ,).e.·_;r:: ,;;;: ,/,,,;.;~')", fiJ/1unbas. #f;,.,d· 1f/_/f,o)(rJ,.•1.1<'ffu!it'. T.EWING MILLE:R,rlutti7tum E:XE:CUTIVE COMl.\1TT£E:; THO~ A.COWGILL. L.B.WING • .· (;7(;.;~·r,i <"('.:,. if' irJ.S'ct·ti.'/tfrt, · {(Jft1111/111s. v'4"'11 " 1-,, THOS A.COWGILL, Pres't. Kennar-d. <:'·) THOS.J. SODFREY,VPrest Ce.hn"'-~· R.B.HAYES, Fremont HJ. BOOTH, Columbus. '~ .-.?--~ JOS.H-BR!GHAM, Delta H. 6. PER K!~S, W':~!':.'.:1_: _____ / ""-·---- ~~~:!_~.:....,Newo.-k A LEXIS COPE,r-ec'y Columbus -:.• (! /C ~Zc~c)-;;z-fa<:J :z:: // OHIO STATE UNIVERSITY EXECUTIVE OFFICE JAMES H. CANFIELD PRESIDENT F ~b 8t.h 1896 COLUMBUS ""' • ' OHIO STATE UNIVERSITY. ENGINE£R'S DEPARTMENT. 3/d/1 TEE STATE UNIVEHSITY l ' \ omo corfzGE:oF COMMERCE AND JOURNALISM W.0.'l'IIOMPSON, PR.:ll:SIDE~"'T J.E.HAGERTr,DEAN F.E.lIXLD,SF.caETAnY D&PAnT?.tl':NT OF Acc HOWARD L. BEVIS, President 3/1/99/ I November 4, 1969 HJ/HI Curmm:I! Hood or 1fM!I Ni)i/ t\vr~ntw I Co/11111/ms, O/iio 4:12HJ ! 17/ THE OHIO STATE UNIVERSITY DEPARTMENT OF ANTHROPOLOGY 12 I 1775 SOUTH COLLEGE ROAD COLUMBUS, OHIO 43210 Ti:L. 6H·-122·4M9 Patents will gain royalties for OSU By Susan Matthews Moulton said the University is in his company had signed a contract terested in signing contracts with with the University, but wouldn't '"'Uh'10 St a·11 e is no\vHJrA in th'7.5'e process o f manufacturers where the University give any details. registering the University seal, and could get some royalty without sig Parke Davis, inarketing head for other references to the University, nificantly affecting the price of the the.John Rob.erts Co .. which supplies such as "The Ohio State University," item. rings for Long's and SBX, said their "OSU" and "Buckeyes" with the All three High Street jewelers ag company will not sign a contract with U.S. P~tent Office, Charl~s R. Gambs reed that paying the University roy the University. Jr., director of the University's con alty would increase the cost of rings, Davis said the University had con tract office, said. tacted the company this summer, This will enable the University to TOM GLASS, owner of the L.G. Bal told them ofthi:!i,r intent to c·opyright have more control over the use of re four Co. franchise, said the royalty the seal and na'!lles. and asked the ferences to Ohio State, as well as ob will add 10 per cent onto the cost of company to submit a proposed roy tain ro'yalties which would be put the rings. alty tha. they would pay the Univer into the schoHirship fund, Edward Q. Glass said one ring now selling for sity. ~ .. Moulton, vice president for business $115 will sell for over $130 after taxes and administration, said. and the University's royalty. AFTER LEGAL review, Davis said Gambs said the process of register Tom France, owner of France the company told the Univetsity that ing the seal and names with the pa Jewelers, said his manufacturer will "John Roberts will not be a part of tent office began in December, 1973 add ten per cent royalty onto the this." through the University's patent price he pays for the ring, which will Davis said the company would not counsel, Sidney W. Millard. "simply be passed onto the stu- be a part of it because "it's not mor dents." · ally, ethica!iy.o'r legally right" IN A FEW WEEKS, Gambssaid, the· Moulton added t)lat the policy is in Jack McCaffrey, sales manager of University should be receiving acer the experimental stages and he the college division~.of Herff Jones tificate from the patent office saying doesn't know how much money the Co., which also supplies Long's, said the seal and names have been regis University will make from the royal the University asked them to recom tered. ties. mend a figure for a possible ro?yalty, Moulton said the University has but the companx has not ansy;er~d just begun contacting companies, but A REPRESENTATIVE from the J. their request:· '. -;:. this policy could go to extremes with Jenkins Sons Co .. Inc., which sup "We're not going lo cjo it," MQ~al' notebook and T-shirt 1nanufacturers. plies rings for France Je\velers, said frey said. Royalty paynients ntay'.\ cost students By Candae JWghes bertson said. of notebooks which use the /I ttPK 7S However, Robert Riley, a rep University's name or seal on the Students who decide to buy class resentative fo'r VelvaSheen Man cover have been asked to make roy ·ings, T-shirts and notebooks will be ufacturing, which supplies T-shirts alty payments, Gambs said, "There he eventual losers if manufacturers and sweatshirts for Long's Book are various reasons for the registra 1gree to pay royalti.es on products Store, Student Book Exchange (SBX) tion of the University's name. vi th Ohio State's name imprinted on and the University Bookstores, said "Manufacturers who use the hem. that "these three stores comprise 70 University's name to increase the "The Board of Turstees approved to 80 per cent of our business," deal saleability of an item are being asked iy resolution in their September ing with Ohio State items. to sign licenses with the University. .974 meetJng the program of the Riley said his company will add 10 "The glasses for beer sold in Drake Jniversity'S efforts to control how its per cent, the amount of the royalty, to Union which bear the University's 1ame is used," Charles R. Gambs, di· the selling price of the item and the name are an example of.something ·ector of·contracts for Ohio State, book stores will in turn add it to the the University uses in its official bus· ;aid. .;/- ··· retail price. iness." ~~' ' Terry O'Hara, vice president and "THE ROYALTIES will be turned general manager ofW. C. Bunting Co. WHEN ASKED about progress in 1ver to· Ohio State's Financial Aid in East Liverpool, which supplies negotiations with manufacturers to ;ommHtee which will determine ceramic mugs and ashtrays with Ohio get some royalty without affecting 1ow the money will be distributed," State's name and seal on them said the price of the merchandise, Gambs lodney J. Harrison, director of stu 100 per cent of his sales of these said, "This depends on how the man lent financial aids, said. items are through Long's, SBX and a ufacturer wishes to price his pro "If anyone should profit from this university area drug store. duct:" royalty revenue) it should be the James Clucus, general manager of ;tudents," said Eric R. Gilbe.rtson, "I VIOLENTLY disagree that these Long's Book Store, said, "The re ;pecial assistant to president Enar products have a large market outside quested royalty payment will be re ;on. the University," O'Hara said. flected in the retail price of the pro University administrators have The University's name and seal duct. liscounted the effect of the price in were registered with the U.S. Patent "The University's name is a matter Teases, saying that Ohio State is only Office to control the use of Ohio of pride for student~. and alumni. 1 small part of the market for these State's name so it wouldn't'be used Alumni across the country who want terns. on toilet seats and whiskey decan products with the University's name ters, Edward Q. Moulton, vice presi on them will have to pay the royalty." "SWEATSHIRTS and T-shirts with dent for business and administra "Students will never be able to af he University's name on them are tion, said. ford to buy rings 110\V \vith the extra .old throughout the country," Gil- However, the University itself has amount for royalty tacked on," Tom sold these items. Drake Union Book Glass of L. G. Balfour Co. said. store has sold toilet seat covers with The John Roberts Co., which sup the University seal on them and plied rings for th'e University Books whiskey flasks bearing Ohio State's tore along with Josten's, another name, but they were sold out 'and not ring company, is no longer carrying reordered last fall, Martin Richards, rings for the store. manager of University Bookstores, said. "THE JOHN ROBERTS Ring Com The trademark or name of the Uni pany has not signed a license to use versity was officially registered with the University's name on its ring as of the U.S. Pat.ent Office Dec. 31, 1974 yet," Gambs said. and registration of the University The two companies contacted seal was completed March 4, 1975. which supply T-shirts arid ceramic mugs and ashtrays' with Ohio State's "A TRADEMARK IS a name, word name on them are investigating the or symbol and is good forever but the University',s royalty requests..from a owner ofa trademark must prevent it legal standpoint. .... from being misused by others," Syd The attorney for W. C. Bunting is ney W. Millard, the University's pa investigating' the matter, ·O'Hara tent coun·sel, said. said, adding tha't lie thinks Ohio State When asked if the manufacturers is on "shaky groul)d legally." "TI 0 -I a ~ 0 3 CD I ~ I Subject University Stationery Date March 31, 1977 From Edward Q. Moul ton ~)Lv--' To Chairmen, D~ans, afd Directors . Through the efforts of a University-wide Logo and LeJ:_t_e~]1~;;i.9,. Committee and the Office of Public ..\ffairs, the University letterhead and envelope system has been redesigned. This stationery, samples of ~hich are at tached, is now available through tl1e Unlversity's Printing Facility. This new letterhead incorporates a new University logo, which has been designed to be easilv recogni:ahle and reproducible. The cost of both the envelopes and stationery will remain about the same as before--in some cases less. As is the current practice, University stationery and envelopes are available for use by oEficiallv desig nated academic and administrative offices of the Univer sity. The policy of not printing 11ames of individuals on University stationery continues, regardless of tJ1e source of fur:ding. You should use the existing supplies of stationery before ordering the new stationery. I would also suggest that this would he an appropriate occasion to review the stationery you presently have a\·ailable l{itl1in )·our area to see if you can effect some retluction of the number of different letterheads, especialJ.:-· ·when located within the same bui l.ding. Persons J1aving questions regarding tl1e ordering or production of the neK letterhead may contact ~Ir. James Zimmer ~r Mr. Richard I::ard at the Printing Facility, 2500 Kenny Road, telephone 422-3d50. EQo!/bh Attachments See reYCflll! side ror :iddrt>sslng Tt>c Cr.oo SI~!' !,J'l"""'S•'' C~·-· -1~--C'I!°'' :. -·: ;:·~·~~ ~:.:::•"; OSU logo sales fund scholarships By Brenda Russell I0-5-3'.:L Lantern staff wrHer Before the eager student plucks a bright-colored backpack from the bookstore shelves he may want to carefully select the brand. Choosing the magic brand may mean more scholarship money for OSU. Manufacturers of notebooks, T shirts, backpacks, and other products that use the OSU mark are required to pay royalties to the university. The OSU Board of Trustees agreed Friday to set up a scholarship fund with that money. The fund received $50,000 from the Name and Seal Licensing Program, which has regulated the use of OSU's name and seal since 1974. The licens ing program attempts to ensure that the name and seal does not appear on products that reflect unfavorably upon the university. Phyllis Morton, administrative associate in the Office of Business and Finance, said the $50,000 will be plac ed in an account and the interest on that money will be used for scholar ships. Morton said the details on the availability, amount, and frequency of the scholarship have not been determined. She added that the amount of royal ty income varies greatly from year to year because legal expenses to pro tect the OSU mark must be taken from the royalties account. "Only products made by manufac turers who signed an agreement with OSU are legal," Morton said. "Ven dors have been known to violate this arrangement and we are constantly having to go to court over it. We just have to get tough." Buckeye logo means big business for OSU 01\J ~,,,..pQ,., . By Leisa McKenzie l L - \ -'0-"" to make Buckeye Beer, but that 1dea was 0 3 Anne Chasser's office is a Buckeye fan's turned down," Chasser said. dream. Her shelves are lined with stadium Currently, 200 manufacturers are licensed blankets, baby booties, mugs, t-shirts, through the program. According to stuffed animals and buttons all marked Chasser, ideas for products are limited v1ith some type of emblem representing only by the extent of these Ohio State. manufacturers' imaginations. She has so much Buckeye merchandise Some of the more unusual items that that she has to rotate the items displayed have been licensed by the office are OSU on her shelves. popcorn, OSU paperclips, the Official To Chasser, the Buckeyes mean Buckeye Candybar and a baseball cap business. As licensing program adorned with h.ands that clap when a coordinator for Ohio State's Office of string is pulled. Contracts Administration, Chasser reviews products on which manufacturers Retailers are asked to cooperate with thE want the University's name. licensing procedure by buying only from licensed manufacturers. Ta aid the In 1974, the Board of Trustees retailers, lists of licensed manufacturers implemented a licensing program are given to them. controlling the use of the University's name and seal. The licensing procedure In addition to enlisting the help of ensures that the name of the University retailers, contracts administration staff will be used tastefully. shop local stores looking for unlicensed Any mark that is identified with the products. If they find any unlicensed University falls under the program. Marks items, Chasser contacts the such as "OSU," "Brutus Buckeye" and manufacturers to make them aware of ··Go Bucks" are registered with the U.S. the licensing program. Patent and Trademark Office and the "If a manufacturer refused to license the Ohio Secretary of State. product, we would pursue the matter in Under the licensing program, court," Chasser said. manufacturers must show a prototype of An added benefit to licensing the the product or the product itself before University's name is that the money authorization is given, according to generated from the program is donated Chasser. After authorization is granted, to student scholarships. the University receives a 5 percent In 1981, the Name and Seal Endowed royalty on the net sales of clothing and a Scholarship Fund was established wher 1 O percent royalty on the net sales of $20,000 was donated to student non-clothing. scholarships. Since then, more than "Good taste is a judgment call," Chasser $100,000 has been donated to the fund said. "There is no set standard, but some Interest earned by the fund is used for of the products we will not license are the scholarships. toilet seats, toilet paper, and alcoholic The Office of Student Financial Aids on beverages. Sept. 30 awarded the first 10 student "We had one manufacturer who wanted scholarships from the fund. ~:()GT ~ 1985 \Je are compiling a directory of American university team names. We would appreciate it if you could answer the following questions concerning your university. University The Ohio State University Location Col um bus, Ohio 43210 Team Name Bue keyes Other forms of Team Name (e.g., Arkansas' Razorbacks also called Hogs) 11 Bue ks" Year Team Name Adopted Officially Year University founded _1_8_7_o__ 1950, but sea below. Previous Team Name or Names (if any) Significance of Team Name(s) The Ohio Buckeye Tree is identified with our State and the buckeye leaf has been a part of our University Seal since 1871. The team name evolved from identification with the buckeye in Ohio. Historical Background of team name According to pioneer historians Ohio may have been known as the Bue keye State and Ohioans known as "Bue keye!/ as early as 1788. The buckeye tree which is native to Ohio, gave to the State the nickname of the "Buckeye State." The Indians called the buckeye, "Retuch," their name for the eye of the buck deer, because of the striking resemblance of the seed, both in color, shape, and appearance to the eye of the buck. In 1950, Milton Caniff, artist, cartoonist, and 1930 graduate of The Ohio State University designed a University Emblem. It was to be used wherever appropriate in connection with athletics. It is used also by the band as you can see in the attached photocopies. The term "Buckeyes" for the Ohio State University teams was in use much before 1950. It was not until October, 1953, that a law was passed which adopted the buckeye as Ohio's official tree. 2 Scarlet and Gray Mascot Brutus Buckeye Any other significant information concerning team name (e.g., special phrases such as 11 H.ook 'em Horns", The Four Horsemen, that are presently or have at some time been associated with the team). THE OHIO STATE UNIVERSITY TEAM EMBLEM The rubbing pictured below is taken from the cover of Script Ohio 1965, a yearbook of the Ohio State University Marching Band. The coloring is as follows: Background for wilole emblem - gray. Buckeye Leaf - red Inner c ire le - red Outer circle - white Letters - white .. ~. ' p. i - THE OHIO STATE LANTERN, Friday, October 11, 1985 OSU logo gives students-a. . .hand . . ., . If a company want!! to use<111e of .ey Mellasa M, McCoy the trademarks, lt must reglst.er Lantern staff writer through the Licensing Program The next Ume you buy an official and then agree to pay a royalty to OSU ·sweatshirt br drinking mug, Ohio State, said Rife. In 1974, Ohio : you mlgbt be helping a fellow stu State was the first university In the : dent pay for school. colUltry to -have a licensing pro Ohio State baa Increased Its gram, she said. number of scholarships funded by .Rife said about lJOO licensees are OSU logo royalUes from 10· to 23 registered with the university. The Go Bucks!. . . since ~ year, said Sanc;lra D. trademarks , Include the official Siehl, University contracts officer. osu logo and slogans . such as Courtuy of OSU Llcenslng Program 'This year the fund received an "Buckeyes," "Go Bucks,". Block add!Uonal $80,000 In royalty money, "b" and "Brutus Buckeye.,, \Jnllcensed Ohio state productS. She said warn the vendors at firirt Increasing the current fund to Rife said the university carefully, they Slehl said. that they' are Illegally dlstribUtlnjr $2.10,000, guards Its trademarks and each The scholarships, officlally enuu, quarter evaluates licensees to materials and then offer them. thll opportunity to license with the pro- ed Name and Seal Scholarsblps, , make llUl'8 they are paying the cor-, ,gram. . are given from the Interest earned rect amount of money for use of the · 11n the fund, she said. osu loges on their products. Ven- "Some people just don~t know DebolT&h Rife, Records Manage, dors pay 6.5 percent of the about our program, so we like to· ment Officer, said the officlai OSU . wholesale cost of the goods to Ohio give them a chance," Siehl sBld logo and other Ohio State idenUfy- State. If a vendor continues to aell Ing marks are registered with the Siehl said OSU staff someUmes unlicensed maferial, legal action is U.S. Patent and Trademark Office. try to find vendors distributing taken, she said. The Ohio State University On February 18, 1977, President development of guidelines for the use Harold L. Enarson gave final approval of these items. Logo and for a new logo and letterhead for The Ohio State University following a After a thorough investigation, the year-long study by the Logo and Committee recommended the use of Letterhead Letterhead Committee in conjuction the letters " OSU" in the design of the with a design consultant. new logo. This decision was derived from two factors: the official name of The Committee's goal was the institution " The Ohio State Guidelines development of a general logo for University" is difficult to use where University-wide use to replace the quick recognition is necessary, and myriad of logos and other devices most highway signs, newspaper presently used by the 17 colleges and headlines, and the like now approximately 130 schools, commonly use the abbreviation OSU departments, academic faculties, and when referring to the University. divisions that make up the University. The primary purpose of this effort was The Committee also stipulated that to give the University a more the logo always must be accompanied consistent image and to make by the words " The Ohio State recognition and recall of the University," that it must be University an easier function. reproducible in both one and two colors, that it be clearly readable, and With the exception of the University that it be adaptable for sizes ra nging Seal, no logo previously existed for from a small business card to that the entire institution. The seal was needed for large campus signage. designed and will remain as an official item to be used on diplomas and other The Committee's primary application official documents of the University of the logo was for letterhead and and for other special purposes. While envelopes. The previous letterhead, Ohio State has attempted to use this although standardized, had several seal as a logo, its complexity and shortcomings. The seal at the top of detail make it difficult to recall and the page was difficult to reproduce. reproduce, and its age renders it The old design did not clearly ineffective in reflecting the establish a margin to use in typing the University's present-day diversity. letter. It was difficult to obtain Because the official seal does serve a readable facsimile copies from the legitirr:iate and necessary function, it letterhead. And envelopes presented was not the Committee's purpose to a special problem - they had to be redesign it but to develop a more printed on two sides, thereby adding general and suitable device which greatly to the cost. would enhance the visibility of the institution. The new logo is to be used This guide explains the policies now in applications in which the use of the in effect for the use of the University's formal University Seal is new logo and provides information inappropriate. for the preparation of various types of printed materials used by Ohio State A design consultant, faculty and staff. Al l policies Richardson/Smith, advised the mentioned in the guide apply to all Committee on the development of a campuses of The Ohio State logo and letterhead and on the University. printed on 20-lb. white, non-rag bond, building (c) building street address (d) Letterhead and 8V2 X 11 inches. city, state, and zip code (e) telephone 2. Envelopes should be in the number with area code. With the Envelopes standard sizes of No. 63/4, computer exception of the telephone number, size, No. 9, No. 10, and No. 11 , the same information must appear on The first application of the logo is on manufactured with a 24-lb. white the envelope. letterheads (right) and envelopes wove stock. 8. If a department name appears on a (below). The new design presents 3. Letterhead and envelopes should letterhead, it is not recommended that several advantages, including lower the name of a major parent unit costs, higher readability, quicker be printed in two colors, with the OSU portion of the logo being printed in (college, school, etc.) appear on a visual identity of the institution, and letterhead unless absolutely simplicity of address information. official OSU red ink (PMS Special Color - 12 parts Warm Red and 2 necessary. Exceptions will be University stationery was parts Aubine Red). All other considered on an individual basis. standardized many years ago, with information must be printed in black 9. No other symbols or devices more than 800 versions of the official ink. Special one-color letterheads will should appear on the letterhead. letterhead published on a regular be considered on an individual basis. 10. The name of the University, basis for all of OSU's offices. Each 4. No University letterhead may department, or office name must be office's address must appear on its contain the names of individuals. This set in 9 pt. Helvetica medium, as letterhead and envelopes, according long-standing University policy will shown. The name of the University to U.S. Postal Service regulations. continue without exceptions. shall always be in the same size and Present stationery supplies, when 5. The letterhead should be printed weight as the department name. All depleted, should be replaced with the on paper containing the official seal of other address information and the style of letterhead shown here. the University in watermark form. telephone number are to set in 9 pt. Helvetica regular. Letterheads and envelopes should be (Exceptions would be letters mass-produced with pre-printed 11. The department and budget purchased only through the Printing Refe Facility, 2500 Kenny Road (or through signatures, etc.) account number for postage should Purchasing, 842 Lincoln Tower, if a 6. The position of the letters " OSU ," be printed on the lower left hand special format is needed). the words "The Ohio State corner on the front side of envelope. University," and address information 12. Letterhead and envelopes are must always appear in the locations permitted only for officially shown on the letterhead and envelope recognized colleges, schools, offices, Guidelines examples. departments, divisions, and academic To assure continuation of the faculties. 7. Information at the top of the University's policy of standardized Requests for exemptions to any of the letterheads, the following guidelines letterhead (upper right hand corner) may only include (a) name of the unit above restrictions must be submitted are necessary: for whom the letterhead is being to the Vi ce President for Public 1. The official letterhead must be orinted (b) room number and name of Affairs. The Ohio State University Reference dot Department of Anything 100 Anywhere Hall 1001 Any Avenue Columbus, Ohio 43210 OSU Employees The Ohio State University Columbus, Ohio 43210 Camera-ready Logos The Ohio State University The Ohio State University The Ohio State University The Ohio State University The Ohio State University The Ohio State University The Ohio State University The Ohio State University The Ohio State University The Ohio State University The Ohio State University The Ohio State University To use these logos, simply cut them from this page and use in your camera-ready paste-up or supply a copy to your printer. Please refer to the University's official guidelines before using the logo. Note that the words ''The Ohio State University" may be used in either regular or medium weight. The letters "OSU" always must be at least twice the height of the tallest letter in the words ''The Ohio State University.'' Use "OSU Red" ink for the "OSU" portion, where possible. (Copyright pending.) The Ohio State University The Ohio State University several different University effective ways to provide emphasis to publications. the name in publications copy, rather than using all uppercase letters. When used on the back cover, the logo should be accompanied by the The name of the University should name of the office, college, never be set in all lowercase type (the department, school, or division ohio state university) on official sponsoring the publication; the room University-sponsored publications. number and building, street address, zip code and, where possible, telephone number including area code. The name "The Ohio State University" always must appear before the other address information, as shown in the examples. If two colors are being used on a publication and if the second color is not red , the letters " OSU " may be 37·3· printed in the second color, rather 1hrowofl02 ' than in red ink. It is recommended that }{aciay and Barbbra v~. University Seal discUS and jaV'C11n. \ead off the spn••:. Q~~ the words " The Ohio State University" The Udy Buckeyes . 9 After a look at "' OSU hw\tational on April . B Tencompemk>nt1.1t owa and the address information be schools. the team will head for n~Relays In Kcn1ucky. The The official seal of The Ohio State and the pee_st'SiO'f:e~fuS:y wUI c\ose. out~~e r~ printed in the most legible and ann~\ TWlUght 1y the na1lon3i che.mpi<>OS ips~ will University was designed originally as season leaving on ml QMo State wome readable of the two ink colors. Rall\O,"is hop "March 31, 1977 OSU Employees The Ohio State University Columbus, Ohio 43210 Dear Colleagues, To simplify alignment and margins for letterheads and envelopes, the new design has small reference dots to help the typist set up a letter easily. :e dot Shown here is a sample letter typed on University stationery. Note that a flush left, block style is recommended. This avoids the need for tabulating and indenting such information as the date, paragraphs, and signature information - a time saver when many letters are being prepared. Persons not wishing to adopt this format should feel free to adapt the letter form to their own format, while making sure to honor the left-hand margin shown in the sample. When addressing envelopes, be sure to locate the reference dot, since it will help the typist place the address in the position most highly recommended by the U.S. Postal Service. This dot should be used as the position for the first letter of the first line of the mailing address. The last line of the address should not appear closer than one-half inch from bottom of envelope. As the automation of U.S. mails continues, use of this reference dot will guarantee faster handling of letters. Sincerely, LLC/lm Attachments bidding are personnel of the Associate Provost for Instruction, University Purchasing Department. The second floor of the Administration telephone number is 422-5468. Building, 422-5881. Publications and Forms To develop a more Admissions or related publications, consistent, standardized, and if they contain academic information, Printing Services efficient system of forms for University also should be cleared with Academic use, the Paper Processing Committee Affairs. It is equally important to share Publications Editing and is devising and recommending new manuscripts with the Admissions Design Several offices on the forms for use by OSU offices and Office prior to publication. campus assist in the production and personnel. A special format h9-S been Admissions is on the 3rd floor of preparation of publications. Persons developed. It simplifies identification Lincoln Tower, 422-3980. or offices wishing to do publications of forms and should reduce with University funds should first production costs of these items. check with their own division or Questions regarding revision or college to see if this service already is development of forms should be offered by existing staff. Where it is directed to the University Architect's Registration of not, consultation (and/or editing and office, 422-4458. design services) may be obtained from University Publications at 1100 Signage Offices seeking to erect the University Lincoln Tower. This office is a division signage on the campus should do so of the Office of Public Affairs and in consultation with the Signage Name, Seal, specializes primarily in publications Committee of the University and with that communicate to audiences the office charged with coordinating and Other outside of the University campus. all University signs - the University However, the editors and designers Architect, 422-4458. The University on the staff are specialists in has adopted a standardized, visually ldentifyi ng communications and can provide appealing signage system that advice to persons wishing to do provides a more consistent and Marks publications for numerous efficient directional and identification specialized and internal purposes. program for persons visiting the In 1973 the University formalized its The office maintains a list of all campus. program to control the use of the publications persons on the University name and seal by University campus and often can refer registering its name, seal, and other inquiries to the appropriate office. The identifying marks with the United telephone number is 422-4272. Publications States Patent Office. Under this program the University requires that Printing Facility For the Approvals and all non-University entities who wish convenience of University offices, to use the University's marks must Ohio State maintains a complete enter into a royalty-bearing license Printing Facility at 2500 Kenny Road. Clearances agreement. All inquiries relative to Capabilities range from small such use and agreements should be While Ohio State University duplicating jobs to sophisticated referred to the University Contract traditionally has allowed a four-color printing. Complete Administration Office, 200 wide-ranging freedom for typesetting services also are available Administration Building, 190 North departments to generate their own at this location. The Printing Facility Oval Mall, 422-7970. handles more than 10,000 printing communications, there are limited jobs each year. This volume allows the guidelines recommended in several University to be highly competitive areas. Inquiries about the following with commercial printers and to types of publications should be purchase printing papers at greatly referred to the office indicated: reduced costs. The Printing Facility's Publications that are distributed off telephone number is 422-3450. the campus, that are intended for general audiences, and that Buying Printing Not all printing is communicate a general message handled by the University's Printing about the University should be Facility, particularly where highly cleared through University specialized forms are involved. Publications, as described in the Persons wishing to print specialized official University Operating Manual, materials or to obtain competitive Section 18, Paragraph 3B. The office bids on printing jobs should do so is located at 1100 Lincoln Tower. Call through the Purchasing Department, 422-4272. 842 Lincoln Tower. Refer to section 2, The Ohio State University page 7, paragraph 48 of the University Academic publications that promote Operating Manual regarding state specific courses and programs University Architect regulations on printing. The only always must be cleared with the Office 1314 Kinnear Road persons authorized to conduct such of Academic Affairs, through the Columbus, Ohio 43210 The Ohio State University News Services 1125 Kinnear Road Columbus, Ohio 43212-1153 NEWS Phone 6 6 14 - 2 9 2 - 2 7 11 For release on receipt 12-5-86 (LO,WS) COLUMBUS, Ohio -- A new graphic identity for The Ohio State Univers~ty was introduced Friday (12/5) to replace the "OSU" symbol used since 1977. The logo is a symbolic and practical shift away from the initials "OSU" to the full name, "The Ohio State University, 11 or in certain applications, "Ohio State, 11 according to Malcolm Baroway, executive director of university communications. In a presentation to the Board of Trustees. Baroway said the logo will be phased into use beginning Jan. 1 on university letterhead, other printed materials and signage. The introduction of the new logo is timely because the university's telephone exchange is being converted from 422 to 292, resulting in orders for revised university letterhead and other printed materials. The change in logo can be accomplished efficiently as these orders are filled in the coming months, Baroway said. The logo is derived from a typeface called Palatine. The typeface presents 11 a sense of .history, tradition. and academic integrity," he said. In certain applications, only t he words "Ohio State" will be used. "When the abbreviated name is used, you get a sense of modernity," Baroway said. - more - NEW LOGO -- 2 The change from the ''OSU'' logo is being made to ''reflect the national stature of the institution,'' he explained. "We ace The Ohio State University or Ohio State. OSU is Oregon State and Oklahoma State in other pacts of the country. ''We hope that soon people will begin to identify this great university with its name symbol in the same way that when we think of Harvard, The New Yock Times, or Xerox we see a name and a symbol at the same time." Bacoway presented the first sample use of the new logo, on T-shirts. to the board members. The logo was developed by the Office of University Publications. # Contact: Malcolm Bacoway, (614) 292-4373. (Tc/10) New logo: T H E OHIO SIAIE UNIVERSITY 10 THE OHIO STATE LANTERN, Thursday, June 4, 1987. Student designs new OSU logo, wins $1000 By Tracie Bors_telman Although a new official logo was A ~ray s.hadow ~as added. to selling things is becaus~ that's could participate in the class, she dent, the Department of Commu· Lan1ern stall writer recently introduced to the univer· the nght side to give the design what the people are buying and said. nication Services and the licensing An OSU industrial design stu· sity, Chasser said a second logo depth and to make the "0" seem that's what they associate with Students were invited to partki· program. dent won $1000 and some practi- was needed to be easily identifi- as if it is ~n the spo.tlight, Ohio State," he said. pate by teachers and professors. cal experience in his field by able with sports and academics. ~ollowny said. The design also Last year, the licens!ng Program "\Ve lined up our best folks on "We wanted a representative designing a new logo for the "I was looking for something includes buckeye leaves. awarded 33 scholarships and Ch· the basis of what our faculty in group of university departments university. totally new, fresh and unique," Holloway sa.ld, winning the com· asser sa.ld that number is expected visual communications recom. that would be involved in the Matthew Holloway, a senior Chasser said. "One of the criteria petition is good encouragement for to double this year. mended," said Joe Koncelik, chair. marketing, promotion and use of from Green Camp, won a contest was that this symbol say Ohio hi~, ca~eer: . . "Since our program benefits man of the Department of Indust. the logo," Chasser said. sponsored this quarter by the State." W1nn1ng a contest hke this students through the endowed rial Design. "They know the licensing program to design a new She sai~ ot~er schools with always shows future empl~yers student. scholarship fu~d 1 we people very well and they know The licensing office will now OSU logo. successful hcens1ng programs have that you have a lot of enthusiasm. thought 1t was a natural t1e·1n to their work very well." begin working with Holloway at Ohio State's licensing program very strong, identifying symbols It also shows ~hat someone was work with students i~ giving them Although scheduling problems refining his design for presenta is responsible for copywriting the associated with them. re?lly pleased with your work," qe the first shot (at designing a new and other commitments kept some tion to Richard D. Jackson, vice name and marks of the university, The winning design is in the said. logo)," Chasser said. . of the invited students from president for business and admi licensing the logos, collecting form of a red Block 0, with Holloway researched his project \Vhen Chasser came up w.1th participating, five students fin. nistration. royalty payments on their use and horizontal lines passing through at local stores finding out what the idea for a student design ished their designs and presented generating scholarships with the it. He said he used the lines to types or logo~ and identifying contest, she approached the D~- them before a panel or five If Jackson approves the design revenue. give the design motion as well as marks sold best and incorporated partmen~ of Art. From there, !t university affilia'ted judges. he wi1l then present it t.o the Anne Chasser, licensing prog- to represent the lines on a them into his design. He said he was d.ec1ded to offer a 3-cred.tt Those judges represented diffe- president's staff for approval, ram director, said the need for a f?otball field, lanes on a track and came up with 30 to 40 concepts hour independent study class in rent areas of the university in. Chasser said. If the president's new dynamic, identifiable logo h~es on the bottom of a swim· before he had what he wanted. industrial design. · eluding athletics, the College ~f staff approves the design, it will prompted the C.filltest. min~ pool. "The reason I selected the best However, not just anv student the Arts, the Office of the Pres1- then be introduced to the public. T · H · E OHIO SfAlEUNIVERSITY News Services 1125 Kinnear Road Columbus, OH 43212-1153 NEWS Phone 614-292-2711 For releaseon receipt 9-25-87 (LO) COLUMBUS -- Ohio State University has adopted a new commercial identification mark. The new logo, an italic block 11 0 11 with buckeye leaves, was designed by Matt Holloway, a June graduate in industrial design from Green Camp. Holloway received $1,000 as the winner of a student design contest to design a new logo that could be used in commercial applications such as T-shirts and coffee mugs . A rendering of Ohio State mascot Brutus Buckeye by Tim Hershner from Granville, also a June 1987 industrial des i gn graduate, also impressed the judges , and the university purchased the rights to it as well . Both designs have been registered as trademarks and servicemarks with the U.S . Patent and Trademark Office and will be made available by license to authorized vendors of Ohio State clothing and other paraphenalia, s a id Anne Chasser, the university•s licensing program director. "These designs are more lighthearted than the official seal and official logo, 11 Chasser said . 11 They 1 re more appropriate and more saleable for many purposes . 11 Ohio State closely monitors the use of its trademarked -more- COMMERCIAL IDENTITY -- 2 symbols, which include the two new logos. the university seal, the year-old square ''Ohio State• logo, the phrase ''Go Bucks,'' and others. vendors are required to sign royalty-bearing licensing agreements with the university in order to use the trademarked symbols. In the last fiscal year, Ohio State earned $456,000 in royalties, nearly double the previous year's earnings and more than 10 times the 1982 royalty income. The proceeds are deposited in an endowed scholarship fund which now totals $800,000 and will provide about 50 scholarships this year. Chasser expects the new symbols to increase scholarships next year. ''We felt there was a market for something new, something less formal," she said. ''And instead of doing what many other schools have done -- hiring a professional design firm for thousands of dollars -- we decided to tap our own resources. And we're pleased with the results. The students' work was very impressive.• # Contact: Anne Chasser, ( 614) 292-1562 Written by Ruth Gerstner OHIO Note: Camera-ready artwork and specifications for printing the logos in one, two, or three colors are available from Ohio State's Licensing Office, 128 Derby Hall, 154 N. Oval Mall, Columbus, Ohio 43210; phone (614) 292-1562. BUCKEYES . . A History of The Ohio State University Seal & Logo A presentation for 803.03 Professor David Richter Ty Goehring-Lee February 11,1988 The Ohio State University Seal & Logo The only official symbol of The Ohio State University was th,e seal until 1977 when the "OSU" logo was designed. In 1974, the name of the university and the seal were registered as collective member ship marks with the U.S. Patent Office. Also in 197 4, the Board of Trustees granted authority for the licensing of the University's name and seal to help support the university's scholarship program. Subsequent logo designs have also been registered. Ohio State was the first university in the country to have a licensing program. In fiscal 1986, $456,000 was earned in royalties. Se.al A Board of Trustees document from March 4, 1871 explained the meaning of the seal of the Agricultural and Mechanical College of Ohio. Of all the geometric forms, the pyramid is considered the most stable and immovable. We therefore take it as a type of durability, and to signify the fixedness and perpetuity of our Institution. In arts, science and letters, may be included all human knowledge; but as agriculture is the chief occupation of man, and underlies and supports all, we give it a distinctive and honorable place at the base of our superstructure, which we rear upon the broad and solid platform of knowledge - knowledge in the concrete. The explanation goes on to state the four divisions of Agriculture, Arts, Science and Letters are placed in a hierarchy. Above all, the Lamp of Knowledge which signifies that the college "is a light on a high place to illuminate all that comes within its sphere." The first seal was designed by Joseph Sullivant, secretary of the first Board of Trustees, and accepted in 1871 and used until 1940. In 1878, the seal was changed to reflect the name change from the Ohio Agricultural and Mechanical College to The Ohio State University. In 1914, the word "the" before Ohio was added to the seal. In 1940, Thomas E. French (1895 graduate) designed a new seal that had in the center the shield, wreath and crest of the Coat of Arms and "1870" in line with the wreath surrounded by the words. In 1952, university architect Howard Dwight Smith revised the seal (and Coat of Arms) in order to simplify them. According to a news release of May 23, 1952, all the basic symbolism had been Page I retained in the simplified designs. This symbolism included the open book, buckeye leaves, shield, pyramid, etc. (See Coat of Arms below.) On July 11, 1986, the Board of Trustees approved a revision to replace the word "Columbus" on the seal to" 1870" effective July 1, 1987. In their resolution the trustees stated, "in its role as Ohio's land-grant institution, the university serves the entire state of Ohio ... " In a Columbus Dispatch article of July 12, 1986, Ohio State President Eqffennings said the university made the symbolic move to reflect its growth in size and importance since the seal was first created in 1871. (The first seal did not contain the word "Columbus," that was added in 1878.) Jennings also said, "This action serves· as a symbolic reaffirmation to the people of Ohio that our university is truly their university." Members of the Columbus community were upset when "Columbus" was dropped from the seal. Headlines like, "City brass unhappy with new OSU seal," appeared in the Columbus Dispatch and Lantern. However, the controversy did not last long. This latest change from "Columbus" to "1870" at the bottom also eliminated the regional campus seals in favor of the single seal. The regional campus seals had their city names at the bottom. When the university registered the seal as a trademark, th~ted its use to official documents. This created a problem with vendors who wanted to use the seal -- a popular symbol. On July 12, 1978, the Board of Trustees approved.a modified seal for commercial use that was completed by the University Architect's Office. The commercial seal does not have the lamp of knowledge, words inside the pyramid and the ribbon across the bottom. Also the commercial seal's shield is reversed from that of the official logo. Coat of Arms The Coat of Arms was adopted by the Board of Trustees on November 5, 1938 and designed by Thomas E. French. Revisions to the Coat of Arms (and seal) were approved in April, 1952. v Sometime around 1977, the name of the Coat of Arms was changed to the Presidential Crest No changes were made in the design. The Ohio State University Visual Identity Guidelines states, "The Presidential Crest was adapted from the University Seal and should not be used without the pennission of the Office of the President." In reality, the Presidential Crest was adapted from the Coat of Arms because it was designed prior to the seal. The seal adapted its design from the Coat of Arms. The Latin, "Disciplina in Civitatem," means "Education for Citizenship." Pugc 2 Name use and Lo20 Since 1870, when the university was founded as the Ohio Agricultural and Mechanical College, its visual identity has changed time and time again. For example, the logo in 1874 was a serif typestyle completely different from the 1875 letterhead in which the name used three different typestyles. The name was·not used consistently from year to year and within years (1897) and departments. A University-wide Logo and Letterhead Committee spearheaded the drive for a new logo that was designed by the firm of RichardsonSmith in 1977. The Logo and Letterhead Guidlines state that the goal of the committee was to develop a "general logo for University-wide use to replace the myriad of logos and other devices ... " This was· to ·give the university a more consistent image .and to make recognition of OSU easier. The committtee recommended the use of the letters "OSU" in the logo because "The Ohio State University" is difficult to use for quick recognition and for highway signs, etc. However, the guidelines do state that the logo mus.t always be accompanied by the words "The Ohio State University." The typestyle of the first logo was helvetica. In December 1986, the logo was changed to its present form. According to Lynn Kuivila of University Publications, it was a well-known fact in their office that Ed Jennings did not like the "OSU" logo. David Hoover, Director of University Publications attended a conference and saw Penn State's logo and liked it so much that he was motivated to create a new logo for Ohio State. An employee of University Publications created the logo, but does not want to be associated with it and has since left the university. The new logo is derived from the Palatino typeface. According to an Ohio State news release quoting Malcolm Baroway, executive director of university communications, "the typeface presents a sense of history, tradition and academic integrity. "The release states that the logo is a symbolic and practical shift away from the initials "OSU" to the full name. This is a diametrical turn from just a decade before. Using the full name also avoids confusion with Oregon State and Oklahoma State. Baroway also said that using the shorted "Ohio State" give the name a sense ofmodemity. This recent logo change came at a convenient time as the phone number exchanges were being converted from 422 to 292. This provided a cost rational for printing new letterhead and publications. Official colors are PMS 429 (gray) and a PMS special color, 12 parts warm react and 2 parts rubine red, create "Ohio State Red." However, it is not required that designs be printed in these inks. Page 3 OFFICIAL MARKS OF THE OHIO ST ATE UNIVERSITY f · H · E OHIO SWE UNIVERSITY OHIO SIATE The Ohi9.State University~ 7Eff0 OHIO STATE~ ·oHID STATE BUCKEYES~ .Buckeyes. GO BUCKS~ Brutus Buckeve_. OFFICIAL SEAL 1871-1878 1952-1986 1878-1914 COMMERCIAL SEAL I Ql!L ,4 THEOHl0 STATE LANTERN, Thursday, October 31, 1985 ayne/t Lant~ · The official Buckeye Bar candy bar has recently will go to the Name and Seal Endowment Student hit the OSU book stores and campus vencjlng Scholarship Fund. machines. Proceeds from the' sale of these bars Official candy bar heightens Ohio State-Michiga.n rivalry . By Karen s Kostelnik There ls no difference In the logos must pay a 6.5 percent · candy bars, however. royalty fee to the university. Lanternstattwrlter All are made of milk ."We deposit that money Into When students bite Into an of- chocolate, peanuts and cocoa an account and when It reaches flcla! Buckeye Bar they help nougat. The wrapper ls what $50,000 we give It to the Name OSU In the race for first place makes the bars distinctive, he and Seal Endowment Student against the Michigan Wolverines said. . Scho!arslilp Fund," Slehl said. In the candy bar top 10. The Buckeye Bar ls wrapped Manus said the majority of the Tile Buckeyes lire ranked In a silver wrapper, with the top 10 schools use the money below the Wolverines In more OSU logo on It. toward the Improvement and than one poll - football and can- Manus said University Foods support of their athletic depart- dy bars. !>Ought the rights to use the OSU ments. · University Foods In Ada, logo through the International Manus said Michigan State's Mich., manufactures the ColleglateEnterprlseaagency. Spartan and Michigan's Buckeye Bar. The company's co- "We pay royalties to OSU for Wolverine bars were ln1roduced owner, Rick Manps, said .the the use of their official logo," last year and are selling well. company makes candy bars for Manus said. "OSU receives aJ>- "We just Introduced the 38 universities, Including all of proximately one and a half cents Buckeye bar this fall and expect the schools In the Big Ten. per bar sold," he added. sales to Increase," Manus said. OSU ls ranked ninth on their Sandra D. Slehl, university The candy bars are sold In list of 38. Moreover, Michigan's contracts officer, said corn- OSU Bookstores for 35 cents and Wolverine Bar ls ranked tlrlrd. panles who want to use OSU sold In Sanese vending mathlnes. j_A/ilrne C&olumbuo llioputcn/Saturday, Dec. 6, 1986 Now we'll know for sure what 'OSU' means By Ruth Hanley of a non-profit, independent cor Dispatch OSU Reporter poration to be a corporate um Speak the initials OSU in brella for future subsidiaries re T · H · E some parts of the country and mJJ lating to OSU interests. you \VOn 't be greeted \Vi th a Three OSU trustees will be chorus of Buckeye Battle Cry. The Ohio State University appointed directors of the ne\v Instead, you might inspire company, Ohio State University OHIO. cheers for the other OS Us, Okla Old OSU logo Affiliates. University President homa State University and Ore Edward H. Jennings will be the gon State University. tionery and publications will be company's president. The com Officials at the only OSU gin to display it next month. The pany will not have a staff. that matters in these parts, Ohio logo will be added to other items, Jennings said subsidiary SIAIE State University, are doing their such as buses and signs, as they companies will be established to part to end any confusion. are replaced or changed. develop the OSU Research Park, UNIVERSITY The university's existing In some cases, only the words to coordinate "University Hospi logo, which sports the OSU ini "Ohio State" will be used, tal involvement in money-saving The new logo tials, is on its way out. Its re Baro\vay said. health-care strategies, and to es placement takes a n1ore direct The outgoing logo was adopt tablish other supportive rela buy up to five years of credit for approach via ·a boxed graphic ed in 1977 and then revised to tionships. a staff member who decides to spelling . out "The Ohio State include the university's name Trustees authorized OSU of retire. The purchase rnay not University." under the initials. ficials to establish an early-re exceed 20 percent of the individ Malcolm Baro\vay, executive It is the second change this tirement incentive program for ual's total ser\·ice. director of university co111n1uni· year for OSU symbols. In July, staff members. Such a plan, for For example, an individual cations, sho\ved the ne\v logo to trustees changed the OSU seal members of the state's Public \V ho has 20 years of service cou Id trustees at their meeting yestet by renlacing the city na1ne, "Co- . Employers Retiren1ent System, have an additional four years dav. lumbus," \Yith the founding date was authorized by the Ohio Gen bought by OSU. That person ·The ne\\' "visual identity" of the university, "1870." eral 1\ssembly in November and will be phase;! in over the next ln other action yesterday, aw·ait!> the governor's signature. Please see OSU next page fe\v years, Baro,vay said. Sta- trustees approved establishn1ent. The plan would allow OSU to THE OHiO STATE LANTERN, Monday, January.5, 1987 1 OSU's fresh logo emphasizes 'Ohio' .By Kelly lewis dignity of a university logo." The technique used to change Lantern staff writer "The old logo had started to building signs, and whether the look dated," said David Hoover of signs would be modified com A ne\v year means a new logo University Publications. Hoover's pletely has not been decided. • • that stresses the Ohio in OSU. office was responsible for creating Kleberg estimates the full cost T H E As of Jan. l, all university the new logo. of the ·project will be known in a publications officially began to Designing a new graphic itilage few weeks. carry a redesigned graphic identity meant three months of comparing "I would say you would actually exclusive to Ohio State. typefaces, selecting a Palatino see changes (buses, signs) in a The ambiguous initials OSU will typeface and modifying individual few months," Kleberg said. no longer confuse Buckeye fans in letters to get a polished image. 11 Baroway said the symbols of the parts or the country inhabitated We created what we believe is university (Brutus Buckeye, Block by the Oklahoma State Cowboys a distinguished, classic look," "0") are not going to change Hoover said. or the Oregon State Beavers. because of the new logo. "No one The OSU logo initiated in 1977 'l'he logo change is going to cost is going to say you can't use OSU will be phased out gradually from the university very little, because again. But now, we have an university publications and letter letterheads and printed materials official way to say The Ohio State heads, said Malcolm Baroway, have·to be changed for the University that never existed be executive director for University university's telephone exchange fore," Baroway said. ·Co1n1nunications. conversion and many campus The new graphic image is the 'l'o clarify the university's id!n publications are already updated second official logo to represent tity the new logo displays the full quarterly with new information, the university. name in a boxed design. Baro\vay said. "1'he university used to use the "'l'he university did not have a John Kleberg, assistant vice seal as a logo," Baroway said. UNIVERSITY logo \vi th its ·name in it, " president for Business and Admi Hoover said the old logo had a Baroway said. "The old logo did nistration, said the exact cost of good life span, and expects the not have, i'n tny estimation., the the logo change is not known yet. new logo to last just as long. , . New logo 4 E/iirtic Q:o!umbuo Diopatch/Wednesday, Sept. lG, 1987 OSU hopes tougher Brutus, energized Blocl{ 0 catch on By Ruth Hanley energetic," said Hollo\vay, no\V art director for Dispatch OSU Reporler the K Group. "It's traditional enough that alumni At last, Ohio State University has a Brutus will buy it, yet modern enough to sell in the '80s Buckeye who is truly a brute. and '90s." The new Brutus, complete with clenched fists, The new Brutus and Block 0 will be presented muscles and a determined scowl, is the creation of to the public on the Ohio Stadium scoreboard at OSU alumnus Tim Hershner of Granville, Ohio. Saturday's OSU-Oregon football game, Chasser OSU HAS ADDED the new design to its team said. of trademarks and will promote its use on com The new symbols are expected. to appear on mercial products such as T-shirts and hats. products in the next fe\v n1onths. Other Brutuses will stay around, because Last year, retailers sold n1ore n1ore than $14 OSU's licensing program has approved different million \Vorth of goods bearing the OSU nan1e or versions. But none has captured the public's trademarks, Chasser said. imagination the way Hershner and OSU officials TO USE the OSU marks, manufacturers pay expect this tough guy will. royalties of 6.5 percent of the wholesale cost of "\Ve're hoping it \vill become the one," said goods sold. Last year, OSU received $450,0-00 in Anne Chasser, coordinator of OSU's licensing royalties. That money goes into a student scholar ...... _{-. progra1n. ship fund, which now has $800,00-0, Chasser said. Until now, the trademark Brutus has been OSU must approve the use of its trademarks more of a \vimp than a lean, n1ean, athletic on products and in advertising. That requirement machine. Hershner believes OSU deserves better. forced the Kroger Co. to postpone for a year its t'We are tough and mean and aggressive, (so) I "Buckeye Blitz" ad campaign, b~cause it \Vas thought I'd beef him up a bit," he said. developed too late to receive OSU approval before Before Hershner graduated with a bachelor's thel986 football season, Dave Tebay, Kroger's degree in industrial design in June, he entered his advertising manager, said. Brutus in an OSU contest. He did not win the $1,000 prize, but OSU officials liked his design so That is \vhy last year's television comn1ercials much they bought the rights to it. \Vere choreographed to the tune of "Kroger backs state football, Ohio all the way," and featured MATTHEW HOLLOWAY of Columbus, an unidentified players. other industrial design graduate, won the contest This year's refrain is "Kroger backs the Buck for his interpretation of the Block 0. Chasser eyes," and the commercials show OSU players and called Holloway's design, with its slanted lines band members, as well as spokesman Archie and shadow, "a Block 0 in motion." Griffin, a former Buckeye football player, in an The new Brutus Buckeye, "I wanted to have something that was fun and OSU shirt. top, and the i;iew Block 0. "TI 0 3 .. . /S J· " 5., .. lcmher .J, 198~ 1 Htl!tu \llol11111bu& 1.l1s11uic 11 u11 a,, ,.. I Loll.l.O;Ol-b.1<'1.·J Dispatch photo by Chris Russell Co~ch John COOJ>er autographs poster for Grant Watson, 6, of Columbus at Big Bear store on Sawmill Road OSU growls about Big. Bear poster Those Big Bear posters wel coming. John Cooper to Ohio State got the Bear a big fat slap on the paw from OSU's licensing department. The posters, which came out last week, feature the new foot ball coach flanked by caricatures of Brutus Buckeye and an OSU cheerleader. The posters sell for $5 and benefit the OSU athletic pro gram. But university officials say Big Bear failed to get permission to use OSU trademarks on the posters, for which the university Buckeye Fever fund-raiser is collects a fee. over.) "We are upset that it hap For Buckeye Fever, area gro pened, but we wanted to resolve cery stores, including Kroger it in a friendly way," explained and Big Bear, donate money to Leslie Winters, OSU's director of the athletic program (rom the contracts administration. sale of selected grocery i terns. What Winters didn't want to Looking to outflank Kroger's go into was the stink Kroger promotion, Big Bear, or more raised over the poster. accurately its advertising agen Winters said the university cy, Ron Foth Retail, released the authorized Kroger to do an OSU poster without checking with football promotion this fall. Winters. But the promotion was em Winters thinks someone bargoed until after the current should have checked first. THE OHIO STATE LANTERN, Friday, September 23, 1988 Calendar sales may cause··su1t• J lly Stephen Ohlemacher towel draped it. In another, a Lanterq_ staff writer man is shown with an aerial view of Ohio Stadium in the back A calendar depicting scantily ground. clad male OSU students was Winters said the towel and the distributed to local bookstores stadium, with "BUCKEYES" writ Friday, despite a possible lawsuit ten in the end zones are Ohio by the university for trademark State trademarks. infringement, said Sean M. Ash "That's very picky and very brook, producer of the calendar. typical of their attitude toward University officials are studying this whole project," Ashbrook said. the situation because they think "They can't dictate what's in our the university's trademarks have photographs." been used without permission in Ashbrook was informed by Ri "Images: Men of.the Scarlet and chard D. Jackson, vice president Gray," said Lesli,e A. Winters, for business and administration, director of contract's administra on Nov. 16, 1987 that the univer t.ion. "We have. asked him (Ash sity would not grant permission to brook) not to use our marks." use any of its identifying marks Winters said the last time she on calendars. spoke with Ashbrook, a sapho Ashbrook said any reference to more from Akron ·majoring in the university in the photographs business, Ashbrook said he would is coincidental. "I never had any not use the trademarks. intention of using a university In one photograph, a man is trndemark," he said. shown sitting .. on a diving board, leaning'against a·rail with a See CALENDAR, page 2 scarlet and gray "Ohio Stat.e " 2 THE OHIO STATE LANTERN, Friday, Septem~er 23, 1988 leieh~ calendar,. p~blished by Col name under the advi . Ashbro~af:s L1~1ted, of which attorney. "I think ' ce o~ h1.s OSU t d president, features 13 s u ents and · . fied to call it 'M I Jnf fully Just1- titled "Men of OSU. ,,was originally m en o OSU ' but w~uhr~~:te~ i:tvis;d me that it But Ohio Attorne G 0 Anthony J C 1 b Y eneral through r d money to go 8 letter t~ As~b:~ze, in ~ June sa1'd . a ie era! court case , " h e university intend d ok, said the action against A el bt? tka~e legal pany I . s l I oo s com- se~~ l~brook sajd Celebrezze also ' . un ess it dropped th "M rinter csopy 0 the letter to his !of OSU" title. e en P • 1mpson Graph· · attempt to d' d ics, m an ' Ashbrook said he changed the . . 1ssua e them f prmtmg the calendar. rom THE OHIO STATE LANTERN, Thursday, October 6, 1988 Calendar / conflict cont1nue• ·s By Stephen Ohlemacher Lantern staff writer The OSU Bookstore at Derby Hall carries Penthouse, Playboy and Playgirl; but decided to re move a 1989 calendar featuring bare-chested male OSU students from its shelves. The calendar, "Images: Men of the Scarlet and Gray," has been the subject of possible legal action since last spring because univer.· sity officials say the unlicensed calendar uses OSU trademarks, said Leslie A .. Winters, director of contracts administration . One photograph includes a scarlet and gray "Ohio State" towel, and another includes an aerial view of Ohio Stadium. The calendar was originally titled "Images: Men of OSU," but was changed in fear of a lawsuit, said Sean Ashbrook, the calen dar's producer. But Winters said Wednesday that the university has not filed suit against Ashbrook and does. not intend to. OSU Bookstores ordered 144 non-returnable copies of the calen dar, with the original name, in May, according to a signed and stamped invoice. Ashbrook said the bookstore THE OHIO STATE LANTERN, Thursday, October 6, 1988 3 began sellh1g the calendars Sept. (about the calendar)," said Phillip 22, but pulled them off the Potter, assistant trade buyer for shelves Sept. 26 or 27 .. SBX. . . Ashbrook said Louanne White, a Ashbrook said the OSU Entre buyer for OSU Bookstores who preneur Network was denied a signed the invoice, told him the request Sept. 20 to use a booth OSU licensing program coordina on the Oval to sell the calendars,. tor told her to pull them off the II) June, the Ohio At.torney shelf. General's office sent Ashbrook a letter notifying him that Ohio Winters said Derby Bookstore State intended to take. legal ·action was not pressured by the univer- against him if he did not stop sity to remove the calendars. ·using university trademarks. "The university never said 'you Copies of the letter were also can't sell that in the bookstore,'" sent to his printer, Simpson Winters said: "Normally, the book- Graphics, and Donald Sexton, store won't sell any unlicensed professor of management and products with the university's human resources and academic marks on it." ad:visor to the entrepeneur net work. Ashbrook said OSU Bookstores Ashbrook said the university is has not paid for the calendars. using restraint of·trade to stop Robert R. Carlson, director of him from selling the calendars. OSU Bookstores, was not available "If the university continues 'to for comment. state that I am violating federal Long's Bookstore, 1836 N. High trademark laws, I will investigate St., and the Student Book Ex bringing action against them for change, 1806 N. High St., con libel, restraint of trade, and check tinue to sell the calendar. into· anti-trust vOlations," Ash- "OSU has never contacted us brook said. ' 1 THE OHIO STATE LANTERN, Friday, October 7, 1988 Calendar removal not pressured, director says By Stephen Ohle macher The calendar, "Images: Men of Carlson said he didn't realize contracts administration. take them off the counter." Lan1ern staff writer the Scarlet and Gray," features the calendar contained OSU trade One photogregh includes a Louanne White, buyer for OSU bare-chested male OSU students marks until after it was put on scarlet end gray "Ohio State" Bookstores, refused to comment. The OSU Bookstore at Derby and has been a subject of con sale. towel, and another includes an Winters said the university does Hall removed a controversial troversy since last spring. "It doesn't have anything to do aerial view of Ohio Stadium. not intend to sue Ashbrook for calendar from its shelves recently Carlson said the calendat's racy with the calender," Carlson said. Ashbrook said Wednesday that trademark violations. without being pressured by uni content had nothing to do with its "It just wasn't licensed." he was told by a buyer for the "It's not a big enough deal to versity officials, the director of the removal from the shelves. . The university considered legal bookstores that pressure to re sue over," Winters said. "It would bookstore said Thursday. He said he ordered the removal action against the calender's pro move the calenders came from just create more publicity for Sean "No one can dictate to me what of the calendars after Anne H. ducer, Sean Ashbrook, becau se Chasser. Ash brook so he cnn sell mo r e to take off the shelf," said Robert Chasser, OSU licensing program officials said the unlicensed calen· Chesser said Thursday·, "We R. Carlson, director of OSU coordinator, informed him the der used OSU trademar ks, said didn't order them off the shelf. It See CALENDAR, page 3 . Bookstores. product was unlicensed. Leslie A. Winters, director of was the bookstore's decision to THE OHIO STATE LANTERN, Friday, October 7, 1988 .3 calendars." used, Chasser said. When Ashbrook, a sophomore ·In 1984, university officials A picture of an Ohio State decided not to sue another un from Akron, began producing his licensed publication for using OSU pennant is included on a page next to a photogregh of a nude calender lest spring, the Ohio trademarks, Chesser said. Attorney General's office sent him The September 1984 issue of women, end another photograph shows a woman wearing a cut-off a letter trying to dissuade him Playboy magazine, with a feature from continuing the project. titled "Girls of the Big Ten," drew "Ohio State" T-shirt. no response from the university Chasser said the university Copies of the letter were also despite using several OSU trade didn't pursue trademark violations sent ..t,o, 1shbi:9~k's . printer and. milr]<.s. The_university was aware es aggressively in 1984 es "it does the ac88eriiic adviser to the OSU that registered trademarks · were today. · ' · · Entrepreneur Networ1', of which Ashbrook is a member. .. OSU AJi:;;z.u.5 016€5 I 11/30/88 p. 4 COLUMBUS MONTHLY DECEMBER 1988 BUSINESS The selling of ''OSU'' Ohio State fiercely guards against unauthorized use of its trademarks, from "OSU" to "Go Bucks." But it does sell the right to use them, with the proceeds going to scholarships. By Maryfran Jolrnson hat's in a name? If your name pay for the awards. Last year, some 50 ties and colleges nationwide are busy ls The Ohio State University, students were given $1,000 to $1,500 protecting their names, mascots and W the answer to Shakespeare's each from the appropriately entitled symbols from unauthorized use. "In classic query is hundreds of thousands "Name and Seal Endowed Student all of this, there's something in it for of dollars a year in royalties, fees and Scholarship Fund." It's the fastest both sides-or nobody would do it," percentages. Every time the name or growing money tree in OSU's finan says Leslie Winters, an attorney who seal of Ohio State appears in public cial aid forest. directs OSU's contracts administration dangling off clothing hangers, spinning Ohio State has one of the oldest office, which manages the licensing around on hubcaps, swinging from and largest licensing programs in the program. ping-pong ball eanings or decorating country, dating to 1974 when universi "This is the Golden Age of Licens anything from baby bottles to "musi ty trustees gave the green light to the ing," says Anne Chasser, licensing pro cal" sweatshirts-that's money in the business and administration office to gram coordinator at Ohio State. With bank for OSU. pursue a licensing program. Only UCLA, a staff of four and an annual operating Actually, that's money in a $1.15 which started licensing in 1973, can budget of about $100,000, the set of million scholarship bank, which uses claim more venerable status. small offices tucked away in a comer interest generated by the principal to Today, an estimated 175 universi- of Derby Hali keeps track of 545 busi- Leslie Winters, left, an attorney wlw directs OSU's cantracts administratian office, andAnne Chasser, licensing program coordinator, with a sampling ofitems bearing ane or more of the sclwol 's trademarks. CONi- P~~/4 pii-a€ :<.. u::;u would have left Pinsky with the The agreement also demon public and private. But both sides 11/30 heavy burden of finding other strates the growing role that states agree that many good ideas fall be p. 3 sources of funding. But NSF pro are playing in supporting univer tween the cracks. The agreement gram officers liked his proposal. So sity-based research. Ten years ago, between NSF and the governors' they have asked him to Jet them NSF officials would not have even as.sociation not only allo\VS states share it with officials in his home thought about such a collaboration, state. Their goal: to find some or and there would have been no ganization, either private or public, group for them to talk with. "There that's willing to tum Pinsky's sci has not been a great history of NSF entific dreams into reality. and the slates working together," says Alan Leshner, former man ager of the science and technology Harris: "I want to centers program, 11 because tradi tionally the slates have not been avoid the Super Bowl active players in science." syndrome where But that situation has changed there's one winner over the past several years as an and everybody increasing number of states have tied their economic futures to lead else loses." ership in such high-tech fields as advanced electronics and biotech This new dedication on the part nology. of NSF program managers to try to Pinsky's fledgling center at Ohio find alternate funding for proposals State is an example of that growing that don't quite make it through interest, having been created two NSF's rigorous process of elimina years ago with the help of state tion is helping more than Pinsky, funds. And he believes that a con of course. Last month NSF asked tinued state presence ~ essential to the principal investigators of the the health of academic research. top 30% of the proposals it re "To win at the national level, you . have to be enormously strong" REPRIEVED? Pinsky !seen here at right with his co-principal ceived-95 in all-for permission . k ho t h" al' investigator, Gary Steigman) hopes Ohio will fund the center to give basic information about says Pms y a u 1s propos , · their projects to a panel of the gov which he learned is playing second- to learn what NSF thinks is the Chris Cochran of the California ernors' association. NSF wUI soon fiddle to proposals from larger, ex- ?est science, it tells them how the Department of Commerce, which pass along that information to the isting centers at Berkeley and idea ranks among its competition. has just launched a $7 million pro governors, who, in turn, will offer it Princeton. "What's happening is "The reviewers' comments give gram of competitive research ro appropriate state agencies. that national centers are being con- us an impartial, national judgment grants, "the problem isn't knowing "It's important that these ideas centrated around existing state. o~ where our researchers stand what's out there. The problem is find support," says Stuart centers. That's why this idea [of w1threspecttotherestofthecoun- coming up with the money to fund Kauffman, a University of Penn passing on failed proposals] makes try," explains Kenworthy. "It tells these efforts." sylvania biologist whose proposal a lot of sense." us whether this is the best propooal Despite these concerns, NSF be- for a Center on Applied Molecular Supporting academic science on a particular topic, or the 25th." lieves that future collaboration be Evolution also attracted a letter, isn't a new idea in Ohio. In fact it It may even save them some tween NSF and other organiza but no site visit, from NSF. "This was the state's governor, Democ~at money. ''.We'd spen~ ~bout $15,000 tions is inevitable. Acting science project has enormous economic po Richard Celeste who in 1985 for a typical competition of lO·or so and technology program director tential, including the generation of formed a Workin~ Group on State proposals," says Chris Coburn, William Harris has begun to talk large numbers of novel proteins Initiatives in Applied Technology Celeste's ~c!ence adviser and direc- with the Industrial Research lnsti that could lead eventually ro new that soon began to meet with NSF tor of Ohio s Thomas Edison Pro- tute about a similar sharing of in drugs and vaccines." officials to discuss possible joint ac- gram, "of ~hich we might pick two formation with the corporate Each side stands to gain from ti vi ties. By the time Leshner or three wmners. And with NSF we world, and Harris also plans to the new agreement. It helps NSF started to wonder if he could sal- can be sure that they've gotten the spread the message to other federal program managers stretch a tiny vage some of the doomed proposals best available revii;wers. ·• agencies that fund science. budget. (The program has already for science and technology centers, Although there IS general agree- "I realize that the states might been buffeted by financial storms. the working group was ready to of- ment that sharing information is a not be able to use all aspects of the An unexpectedly tight 1988 budget fer its help. good idea, nobody's expecting it to original proposal," Harris admits, forced officials to delay making any "The idea was unprecedented," solve all the country's problems in "and I know that there are no awards until fiscal 1989, which be remembers Jamie Kenworthy, who science. "I'm all in favor of it if the promises of support. What I want gan October l, and the $30 mU!ion manages the research and technol- state were to be interested," says to avoid is the Super Bowl syn planned for the first year's round of ogy program for the Michigan physicist Herbert Kroemer of the drome. wheres theres one winner centers has been trimmed to $25 Strategic Fund and is an active University of California, Santa and everybody else is a loser. Even million.) The agreement gives member of the working group. Barbara, whose proposal to NSF if only one proposal is picked up states a chance to use the com "But th~ commonality of purpose for a center to develop artificially [by a state], I'll feel that we've ments of hundreds of knowledge was so obvious that, once it was grown materials is still in the run- achieved something." ~ able reviewers as a guide in making suggested, it was amazingly simple ning. "But being supportive and their choices of the best science to to work out the details." being optimistic are two different support. And it gives scientists an Officials from several states say things. I've learned not to expect other shot at the brass ring. they try to keep tabs on research anything before it happens." Adds going on in their universities, both V"U ~.manufacturers or individuals li 11/30/88 part in the campaign, the food manu p. 5 nsed to use OSU's name or seal on facturers agree to contribute certain me action when all commerically li ,1eir products. They all pay a standard dollar amounts for every case sold of a censed products are considered. The fee of 6.5 percent of wholesale costs, particular food item. ACLA estimated about $54 billion in plus a $200 licensing fee up front. •"Buckeye Fever has been extraordi sales last year for toys, clothes and oth . In the OSU Bookstore, for example, narily effective," Chasser says. "In the er products bearing trademarked char royalties on any merchandise bearing last three years, the campaign has acters. the university name or seal are paid raised $360,000 for the athletic depart The crucial difference between by the manufacturer of the product. ment." commercial and collegiate licensing is Only duly licensed products are sold Grocery chains such as Big Bear exclusivity. For commercial products, there. and Kroger also arrange their own spe such as Bloom County's Opus dolls, Another, much smaller, segment of cial advertising campaigns structured the manufacturer gets an exclusive the program grants special one-time li around the football team. Those cam contract to produce the dolls, along censes for limited editions of a prod paigns, separate from "Buckeye Fe with a "huge, guaranteed fee," Chass uct. Student groups and campus clubs, ver," require the stores to pay a negoti er says. When public institutions like such as the Ohio Staters or Buckeye ated rights fee to the licensing office schools issue licenses, they provide Boosters, can sometimes obtain royal for use of the university's service them to many manufacturers, cheaply ty-free licenses when the sale proceeds marks. but nonexclusively. With so many li are being donated to the university. In 12 years on the job, Chasser has censees on the market, the biggest Among the several federally regis watched dramatic changes in colle problem becomes enforcement. tered trademarks for the university giate licensing as it moved from a con University officials credit the licens are Brutus Buckeye, Go Bucks, OSU, troversial, often bitterly contested ing office's determined enforcement Buckeyes, Ohio State and the scarlet idea to a widely accepted, highly prof against "infringers"-those who inten block "O." The Alumni Association itable venture. tionally or unwittingly use the trade has its own trademark for the alumni "There's been a 360-degree turn in marks \vithout permission-with turn "O" and takes care to offer only li the attitudes toward licensing," she ing the monetary tide in OSU's favor. censed products in its catalog. says, remembering the bad old days "Enforcement is something every Chasser summed up her creed as when businessmen howled that a pul> body in this office does. We all look the "Three Ps of Licensing: Protect lic university's name was fair game around when we're out," Winters your name, Promote your university for advertising and students accused says. and make a Profit." the university of "stealing" from them The licensing staff members head Last year, Ohio State did plenty of by collecting royalty fees off its name. out to county fairs, craft shows, side all three. Its licensing program The knowledge that royalty money walk sales and football Saturdays on showed a healthy profit of $430,000 eventually ended up in scholarship the lookout for infringers. They visit for the scholarship fund-up from a checks has dissolved most of the criti High Street businesses and cruise gift $280,000 profit the year before. cism, she adds. "It's been very positive shops and boutiques at shopping But it hasn't always been such an for. us. Everybody feels it's for a good malls. Occasionally, one of their loyal impressive money-maker. Legal fees cause." licensees will call in to report a suspi ate up all extra revenues for the first In the early 1970s, "No one thought cious cache of OSU items. nine years of the licerislng operation, about registering university marks," Some infringers take it graciously even though all of the cases were set Winters says. "We'didn't have the de when caught; others less so. "Some tled out of court and In the universi signer jeans and the Garfields and times they feel they're doing the uni ty's favor. It wasn't until 1981 that the Snoopy dolls all over the place. There versity a favor," Winters explains program "broke even," Chasser says. simply wasn't as much use of others' with a shrug. "We keep stressing that One day in 1982, the progiam cocr trademarks." it's in the best interest of the students dinator was reviewing the licensing By 1987, however, emblems and to have the university name licensed." contracts and noticed one that hadn't symbols from various universities One licensee who wholeheartedly paid royalties in 18 months. She called adorned an estimated $750 million in agrees with that sentiment is Mary the company's national sales manag retall merchandise annually, says Eckert, a k a "The Flag Lady." She er, who astonished her by hopping a Chasser, who also serves as vice presi owns and operates the Flag Lady's plane the next day and personally de dent and treasurer for the Association Flag Store. on Indianola Avenue, livering a $14,000 royalty check. of Collegiate Licensing Administrators where flags and banners are hand "That was a revelation to me. We (ACLA). crafted and custom-designed for OSU, were always in a defensive stance be The half-dozen largest schools in several Columbus corporations and fore," Chasser recalls. "Since then, the the nation, including Ohio State, Penn other clients, most ·recently the Cleve whole area has evolved pretty signili State, UCLA, Michigan, Alabama and land Browns. cantly." By 1983; money was flowing the University oflowa, generate rough When her business began two into the scholarship fund. ly half a million dollars each in licens years ago, Eckert noticed an article Licensing involves two distinct ar ing royalties annually now. The most about Anne Chasser and the licensing eas for OSU. One covers trademarks aggressive licensing programs exist at program. Years of working for attor and sYffibols used on various products, the "big athletic schools with national neys had given Eckert a keen sense of and the other applies to "service exposure," Chasser notes. Among the things legal. "! just think along those marks," where university trademarks Ivy League schools, only Princeton ac lines," she explains. "So I contacted are used in advertising, print or broad tively pursues its licensing rights. the university and got licensed right cast media. "The Ivy League schools have the away." The hundreds of Columbus grocery potential, but they often don't under During football season, the flag lady stores taking part in the "Buckeye stand a licensing program," she says. donates the theme flag that "Brutus Fever" campaign, for example, are us "Harvard is losing hundreds of thou Buckeye" carries aloft during the ing service marks. The campaign, pre sands of dollars every year" by not li third-quarter break. domlnantly an athletic fund-raiser for censing its name. "It doesn't bother us at all, giving the student grant program, is handled Collegiate licensing actually ac Ohio State a royalty. I think it's fine by the athletic department. To take counts for only a minuscule piece of , CON I ON p11r;€ • v::;u osu .. 11/30/88 p. 6 chain of 19 stores in Ohio and Ken "We have drawn the line on things tucky. The Columbus-based clothing that are offensive, or that would mis · ce:w'r FRou ,OM€ s- stores, which carry sweatshirts bear represent the policies or image of the and dandy," says this avid fan of the ing dozens of university seals and log university,'' the attorney says. "We uruversity. "I just keep track of sales, os, were ordered to stop infringing on consistently say 'No' to condoms." Al and send them a check every now and UCLA's trademarks and forced to pay so on the taboo list are alcoholic prod then." damages and costs to the university. ucts, medicinal supplies, gambling par People infringing on the universi Since the company agreed to abide by aphernalia or items "political in na ty's trademarks don't concern Eckert the court order, the case never ture.'' One product refused at the li much, though she does wonder when reached trial. censing office was a set of mock stock she sees OSU flags displayed at big dis Ohio State's licensing office helped certificates for Buckeye fans. The count stores. "I just figure Anne's do UCLA build its case against Just Sweats, mere appearance of selling stock in a ing a super job and they're going to by watching the stores and "making public university's football team was catch 'em," she says. buys" for UCLA of. the illegally im alarming enough to squash that idea. "We have gained a reputation," printed sweatshirts, says Jack Revoyr, Still, the range of articles pennitted Chasser says with a grin. "The word a UCLA licensing administrator who to bear university symbols is "almost out there is: You shouldn't mess with wrote about the case in the June issue anything you can imagine,'' Winters Ohio State." of the Association of Collegiate Licens says. "It's on hats, clothing, academic But it was UCLA that won the pre ing Administrators' newsletter. supplies, toys, lamps. _ .. There isn't cedent-setting legal decision earlier Yet licensers see their role as more much I can think of that we haven't li public relations than policing, Chasser censed." emphasizes. "Theuniversitycan be im Eac.h licensing request is judged on posing to some people,'' she says. "We a case-by-case basis, and the office want to be approachable, and be part staff endeavors "not to impose our "The licensing staff of the community." own standards of taste on everyone," Jn about 70 percent of the infringe she stresses. members head out to ment cases, the university gets full co So what's the latest in licensing county fairs, craft shows, operation from the vendor after just fads? Try a Brutus Buckeye doll who one warning letter. "When we find in sings the OSU fight song when his sidewalk sales and fringers, we try to work with them so tummy is pressed, or the musical wrap football Saturdays on the they'll understand where the money ping paper and buttons, or the design goes,'' Chasser says. "Also, ~e law is er chocolates bearing the university's lookout for infringers. behind the university." Maior manu full name (correctly including "The" They visit High Street facturers are well aware of the licens before "Ohio State University"). ing responsibilities these days, and gi "We really don't go out and look for businesses and cruise gift ant retailers like JC Penney allow only items," Wmters says. "People come to shops and boutiques at licensed goods to be sold in their us."o stores. shopping malls." The turnaround time for obtaining a license contract can be as short as a MaryfranJohnson, agradua1eofthe few days, Chasser says. The licensing Kipl.inger Midcareer Program in staff examines a sample of the product Public Affairs Reporting at OSU, is a this year, which confinned that uni to be sold and checks that the product free-lance writer in Columbus. versities are entitled to protect and liability insurance is in order. Once ap )rofit from their trademarks. The proval is given, OSU provides the cam era-ready art for advertising. 3outhern District Court of Ohio, a fed Rejections are rare, Winters says. ~ral court located in downtown Colum ms, issued a permanent injunction on 'eb. 4 against the "Just Sweats" retail 2 THE OHIO STATE LANTERN, Thursday, June 29, 1989 Athletics not students, receive logo funds norn1ally receives a 6.5 percent Licensed merchandise money doesn't help scholarships royalty on all commercial products using the OSU trademark. The By Matt Wagner totally self-supporting; we get no tn·ight bring to the department. royalty for the foot.ball logo design Lantern staff writer university money so it will either OSU Athletic Director Jim one, go into student scholarships is 10 percent because it is a Jones said the decision on special pron1otional license. The Licensed 1ncrchandise bearing or two, possibly into our re \Vhcthcl' the royalties from the 10 percent royalty for a special the logo of the celebration of 100 venue," Hoobler said. n1erchnndi$C \\'ill be used for pro1notion is standard \vith other years of OSU football could end Last year about 135 student scholarship.s or the athletic dew schools around the country, Ch 8 up generating revenue for the scholarships \Vere funded from part111ent has not been made. asser said. athletic department rather than revenues generated by the licens \Vhen asked \vho \vould make the for student scholarships, \vhich ing department totalling $1.5 mil decision and \vhen it \vould be normally receive ull royalty mo lion, Anne Chasser said, OSU made, Jones said it had not been 'I'hc University of Io\va is also ney. licensing program director. discussed yet. celebrating its lOOth anniversary bc>nny I·Iooblcr 1 director of Hoobler said the uthletic depart- of football and will carry a IO 1nnrketing nt the athletic depart 1ncnt is ahvays looking for altcrw OSU President Edvvard H. J~nw percent royalty on n1erchandise, ment, said the money received native \vays of generating revenue nings said if the athletic departw said Dickie \·an l'vlenter, director from the project will be funneled to offset expenditures in their $23 rnent \Vere to use the revenues for of marketing and licensing at the fro1n the licensing department to 111illion budget. purposes other than scholarships University of' Io\\'n. 'rhe revenue the nthletic departtnent because it it \\'Ould create n change in the \Vill continue to be used for is exclusively an athletic projei:t. HOOBLER DID noL know how policy. student athletic scholarships, she "'l'he athletic department is 111uch revenue the 111erchandise 'l'he OSlT licensing department said. ·------.. ·--·------OHIO STATE MW 4/13/90 Dt By Tim Doulin Mike O'Connell, vice president of creitive Dispatch Higher Education Reporler services for Logo 7 in Indianapolis. The Ohio State University should con "The reason being that everybody is sider changing its colors to scarlet and loyal to his college or university. And the gray ... and green. college and university graduate students At least \\'hen it comes to raking in each year, guaranteeing that the following royalties from apparel and novelty items \vill continue," said O'Connell, \vhose com bearing the marks of the university. pany manufactures OSU clothing as well as apparel bearing logos and names of ''We have seen continual growth for 15 professional sports teams. years," said Anne H. Chasser, OSU's li censing program coordinator. "Each year OSU merchandise brings more to the is more successful than the previous year." university than money. John Cooper should be as lucky on fall "A T-shirt bearing the name 'Ohio Saturday afternoons as the nearby Col State University' is like a walking bill· lege Traditions store, 286 W. Lane Ave. board for the university," Chasser said. The store sells only OSU products. The money OSU makes off the mel' chandise goes to a good cause - student Located about a block from Ohio Sta scholarships. There is more than $2 dium, the shop averages about 2,500 cus million in the fund, and last year mol'e tomers on the day of a home OSU football than 100 scholarships of up to $1,500 each game, assistant manager Tim Hand said. were a\varded. "Ohio State is one of the largest OSU formed its licensing program 1i5 schools in the country. It is a football . years ago. The school name is registered school. We get a lot of alumni as well as with the U.S. Patent and Trademark Of· students," Hand said. lice in Washington and the Ohio secretal'y OSU receives 6.5 percent of the whole Dispatch·photo by Chris Russell of state. sale cost of every piece of merchandise Anne H. Chasser displays just a few of the many items bearing the OSU logo Manufacturers and retailers must go with the school name or logo. For sales at through OSU t0 get permission to create all stores, that amounted to roughly "Collegiate marks are popular as a couple of years ago when the school's and sell products with the school markR. $950,000 during the 12-month period that fashion statement. We are certainly basketball team won a national champion More than 100 companies are licensed to ended June 3Q. among the top 20 or 25 schools." ship. manufacture OSU products, and about 60 About 90 percent of the OSU merchan ' Notre Dam·e is considered in a league "We always have a strong licensing stores in central Ohio alone.are dedicated dise is clothing. A person can be dressed by itself when it comes to money made program," Chasser said. "But if we \VOn a to selling primarily OSU merchandise. from head to toe with items that sport the from licensed merchandise. But OSU's national championship, we \vould have a "The real reason for the licensing pro school name and colors. Hats, T-shirts, program compares favorably with the fabulous program." gram was the control aspect so that we sweat pants, socks and tennis shoes are likes of the University ofSouthern Califor Other factors contribute to the sale of could protect our image. The school's just some of the items that bear the OSU nia, UCLA, the University of Florida and college merchandise. Ivy League schools name is a valuable property," Chasser logo. OSU beach balls, stuffed animals, Harvard University. cash in on their national and international said. mugs and glasses also are available. In many cases, the success of a school's reputation for academic excellence. The Sometimes merchants try to sell prod ''We have our mark on literally thou licensing program is tied to the success of University of Hawaii does well because of ucts with the OSU name without permis sands of products, from key chains to baby its athletic program, Chasser said. its location, and Slippery Rock State Col sion. When that happens, OSU asks them bottles,'' Chasser said. "It is a reinforcement of the school lege is popular because of its unusual to stop and threatens legal action. In the last five years, the licensing name. People want to be associated with a name. OSU has never sued a company fo,. program has really taken off. \vinner," Chasser said. Although some products have a hard trademark infringement, and "those in the "Where \ve are seeing a tremendous An already strong University of Michi time sustaining themselves in the market business for the long haul know the value gro\vth is nationally/' Chasser said. gan merchandise program \Vas boosted a place, college products are different, said of doing it correctly," Chasser said. - '[;he Q'.:olumbu5 Bispntrh THURSDAY, SEPT. 6, 1990 ACCENT EDITOR: JOE BLUND0/461·5227 u ACCENT =The~ Complete Bµ9}{~ye Two fashion looks for hard-core Ohio State fans By :'tfarshall Hood O!Spolch Foihoon Reponer hank God, we're not Gobblers. Or Ducks. Or fans of any of the other Divison I colleges and universities whose team colors Tare serious assaults on accepted color coordination, Mother Nature and, in some cases, simple good taste. Glaring examples all of collegiate football's version of Glamou1· don'ts. Outsiders may make fun of the way Buckeye fans dress for football Saturdays. They may scorn our ;;ometimes overindulgence in the scarlet-and-gray look. And they may sneer at our propensity to wear virtually any piece of apparel sanctioned or not by the giant Ohio State University marketing machine. (Hey, not everyone can appreciate mooning opposition fans Oisp,atch p/1010$ by Chris RusselVApp.irel trom Ch11Slian St. John, Une Avwue across the field wearing panties proclaiming "I'm Above, Don Smith, president of Halston jacket ($375) and trou BEHIND the Buckeyes." Right?) the Ohio Trucking Allsociation sers by Denso! ($95). Below, he They may laugh outright at seeing a garage door, and OSU grad/ran, in Ullrusucde dons full Buckeye look. mailbox or van painted scarlet and gray. Outsiders may glare in amazement at a Buckeye toilet seat. But all things considered, scarlet and gray ain't bad. Especially not when you consider the uniforms of many of our divisional colleagues. Visualize for one unsavory moment the color choice of the Virginia Tech Gobblers: orange and maroon. Or the Oregon Ducks' green and yellow. Now, brace yourselves: the purple and orange of the seemingly colorblind Clemson. Oh, eye assault. Perhaps, however, many Buckeyes do tend to overindulge in a good thing. Too much scur!et and gray on one single human frame can be as offensive to the eye as a Michigan victory is to the psyche. (Well, maybe that's taking things too far.) , But around here, overindulgence is easy and expected. And finding OSU appurel in which to overindulge is as simple as finding orange barrels on the interstate. Two days before the kickoff of the '90 giid season, a new crop of apparel awaits, at such stores as Buckeye Corner, Buckeye World, College Traditions, Conrads Collge Gifts and Long's Book Store. T-shirts, sweats, jackets and jerseys - the newest carry appliqued satin letters and designs, and dra\\ings of campus buildings. There are gray fabric pon}tail holders emblazoned with "Ohio State," French terry sweat shirts 'vith a subtle white pattern on a white shirt, and "Ohio State Mom" and "Ohio State Dad" sweat shirts. How about a black wool jacket with black leather slee\'es, decorated with a football, a helmet and "Ohio State Buckeyes." For little Buckeyes, there are infant-size sleepers and dresses \~ith scarlet-and-gray-striped sleeves as we!! as infant sets including a T~shirt, pants and socks. Yes, there is a Burt Simpson T-shirt with the words "Ohio State is Numel'o Uno, man." And, remember, there is only one rule of proper Buckeye dressing. It goes something like this: On any given Saturday, from Sept. 8 to Nov. 24, you can never wear enough scarlet and gi·ay. Forget codes of otherwise appropriate attire. This is, after all, OSU football season. And we are, after all, in Columbus, Ohio. Julia Osborne HOTSTUFF I've never seen an Ohio State refrigerator. Clothing, yes; 1 F/VJ:lte C!olumbul! lli!lputch/l'hursday, S1~pt. 6, 1990 • 1 furniture, yes; vans, certainly. You can buy bags of snacks that carry the university logo and numerous Ohio State plates, cups, bowls and napkins for serving them. You can bed down • Tailgate time in your Ohio State sleep shirt Get your car int.o the spirit with an Ohio Stale with your Ohio State slippers spinner. The 5-inch item uses three suction cups t.o tucked under the edge of the mount on your car's roof or rear, and the red and bed you've covered with an Ohio gray block "O"s spin whenever there's a breeze State blanket. ($17.95, Long's). Grill for friends on the Little Pal That major-appliance area seems to be lacking. portable charcoal grill, from Worthington Industries. Don't you know someone who'd pay a few extra bucks The red grill has a cooking grate that's about 12- for a Buckeye microwave? A "Toast 'Em" toaster, a inches square and has an OSU logo on its top ($34.95, set of "Roast 'Em" pots and pans? Buckeye Corner). Maybe next year. Here's a round-up of new 1990 Accessorize that tailgate with a tailgate caddy Buckeye stuff. I've indicated whether items can be from Suspended Art Inc. It holds mustard, ketchup, found at Buckeye Corner, 6114 Busch Blvd. and 6606 salt, pepper and napkins in a red holder with a gray Sawm~ l Rd.; Buckeye World (three locations); College block "O" design ($17.95, Long's). Let extra guests sit Trad1t1ons, 286 W. Lane Ave.; Conrads College Gifts, in red folding chairs, which come with-carrying cases 316 W. Lane Ave. and 6436 Tussing Rd.; or Long's and say "Ohio State Buckeyes" on their backs Book Store, 1836 N. High St. If no store is ($49.50). And set goodies on an OSU table with glass mentioned, you can find the item at several different top, approximately 18 inches tall ($78.95). ones. Mos~ stores offer mail order. And you can get a catalog of items from the OSU Alumni Association. • Hopelessly devoted Call 292-2500. You may not be able to get seats in the stadium, • Brute force but you can get your own stadium. Local designer J ohn Osborn (different spelling; no relation) offers an The light of Brutus can shine with this 22-inch exact scale model of the facade of Ohio Stadium. The ceramic lamp that has the Buckeye mascot as its 7-by-24-by-14-inch model, made of plastic, is $95; a base. It's all hand-painted, locally created, and is $65 do-it-yourself kit is $45 (College Traditions). at College Traditions. From Fair Traditions comes a set of 5-inch You can balance it wooden models of the library, the stadium, University with a helmet lamp Hall and other buildings ($13.50 each, College ($59.95, Long's). The Traditions). 28-inch lamp has a Two posters offer 16 scenes each of past and down-sized but present college life: The Way We Were features an official-looking 1893 photo of Orton Hall; Maudine, the bovine football helmet as its homecoming queen from 1926; the 1950 Snow Bowl base and a gray and others. The current scenes include the Wexner shade. Center and an action shot of the cheerleaders. Each Finish the room 18-by-24-inch poster is $5.95 at Long's. decor with a wallpaper border that proclaims "Ohio State" in red and white and bears a buckeye design (five yai·ds, $15.95, Buckeye Corner). And accent a bed with sheets, pillowcases and comforters in scarlet and gray with the words "Ohio State" and "Buckeyes" printed repeatedly on them from Logo Linens. A set of cases is $20.50; a full set, $43.95. • Cheap thrills Button down to cheers with an "Ohio State Dad" •Bearing up or "Ohio State Mom" heart-shaped button or a There are always some cute Ohio State items - rectangular one proclaiming you're an "OSU Alumni" this year is no exception. These bears, wearing their (98 cents each at Long's.) A white button own Ohio State ensembles, are from Team Teddies automatically blinks its small red light once it's and cost $14.95 each at Buckeye Corner. Larger pinned to your clothes and will go strong for 80 hours koalas, pandas and polar bears play the Buckeye fight ($3.25, Conrads.) A red yo-yo will amuse you during song when their left paws are squeezed; they're pre-game revelry ($1.39, Long's), while you can serve $27.95 each. All are from Buckeye Corner, with guests with a new set of clear drinking glasses with similar, smaller fip;ht song-playing versions at Long's. red Ohio State logos (beginning at $3.75). Wear GI style dog tags from PAW Industries, red strips of n:ieta! i.n ~lack pl'.15tic on a silver chain, each bearing a s1X-d1git fan serial number" ($4.25). And sip from a ceramic mug proclaiming "My kid and my money go to Ohio State" ($5.25, Long's). T · H · E University Archives 2700 Kenny Road Columbus, OH 43210 OHIO Phone 614-292-2409 614-292-1767 (Photographs) SrATE FAX 614-688-4150 UNIVERSITY University Archives 2700 Kenny Road Columbus, OH 43210 Phone (614) 292-2409 • (614) 292-1767 (Photographs) Fax (614) 688-4150 These logos were in an accession from University Communications which we received in November, 2010. Some do not have dates. T · H · E T · H · E OHIO OHIO SWE SWE '>Jira UNIVERSITY ~ ~~· UNIVERSITY ·~-~ CAMPAIGN .aCAMPAIGN em AFFIRM THY FRIENDSHIP AFFIRM THY FRIENDSHIP T · H · E T · H · E T · H · E OHIO OHIO OHIO S1f\IE S1f\IE S1f\IE =,-=~='I UNIVERSITY I'=~=-=,/ =·a=~='I UNIVERSITY I'=~=-=,,, '112 UNIVERSITY~ CAMPAIGN CAMPAIGN CAMPAIGN AFFIRM THY FRIENDSHIP AFFIRM THY FRIENDSHIP AFFIRM THY FRIENDSHIP T · H · E T · H · E T · H · E OHIO OHIO OHIO S1f\IE S1f\IE S1f\IE '112 UNIVERSITY~ ~ UNIVERSITY ~ ~ UNIVERSITY ~ CAMPAIGN CAMPAIGN CAMPAIGN AFFIRM THY FRIENDSHIP AFFIRM THY FRIENDSHIP AFFIRM THY FRIENDSHIP T · H · E T · H · E OHIO OHIO SIA1E SIA1E =a=!lil='I UNIVERSITY l'=llil!!=-=.,, =··=!lil='I UNIVERSITY l'=llil!!=-=,,, CAMPAIGN CAMPAlGN T · H · E T · H · E AFFIRM THY FRIENDSHIP OHIO AFFIRM THY FRIENDSHIP OHIO SIA1E SIA1E =··=!lil='I UNIVERSITY l\,llil!!=-=,,, ~-=!lil"'' UNIVERSITY ''=llil!!=-~ CAMPAIGN CAMPAIGN AFFIRM THY FRIENDSHIP AFFIRM THY FRIENDSHIP Campaign logo sheets/New 6/23/95, 8:36 AM Official Marks of The Ohio State University u ~ ~ :!t!U} wwwt WO COLORlllllli i : l : l! l( 1] (1 l;~ 40% B L Aom ii!llJl : l f.!Ci~ PMS 429 FOR ONE COLOR APPLICATIONS, ENTIRE LOGO PRINTS SAME COLOR . BLACK IS PREFERRED, ALTHOUGH PMS 18S OR 429 MAY BE USED . ~ #•!M W TWO COLORmi iii ;! l1<1!!1] ;~ PMS 185 PMS 429 TM -$- TWO COLOR THREE COLOR This logo is intended for use as an athletic identity. Variations, deletions. or alterations are prohibited. Additionally, this logo is not to be used with any other University marks. T · H · E T · H · E T · H · E T · H · E T · H · E OHIO OHIO OHIO OHIO OHIO SD\1E srA1E srA1E UNIVERSITY srA1E srA1E UNIVERSITY UNIVERSITY UNIVERSITY UNIVERSITY T • H · E OHIO T · H · E T · H · E T · H · E T · H · E SD\1EUNIVERSITY OHIO OHIO OHIO OHIO srA1E srA1E T · H • E srA1E srA1E UNIVERSITY UNIVERSITY OHIO UNIVERSITY UNIVERSITY SD\1EUNIVERSITY T · H · E T · H · E T · H · E T · H · E T • H · E OHIO OHIO OHIO OHIO OHIO SD\1E srA1E srA1E UNIVERSITY srA1E srA1E UNIVERSITY UNIVERSITY UNIVERSITY UNIVERSITY T • H • E OHIO T · H · E T · H · E T · H · E T · H · E SD\1EUNIVERSITY OHIO OHIO OHIO OHIO srA1E srA1E T · H • E srA1E srA1E UNIVERSITY UNIVERSITY OHIO UNIVERSITY UNIVERSITY SD\1EUNIVERSITY T · H · E T · H · E T · H · E T · H · E T · H · E OHIO OHIO OHIO OHIO OHIO SD\1E srA1E srA1E UNIVERSITY srA1E srA1E UNIVERSITY UNIVERSITY UNIVERSITY UNIVERSITY T · H · E OHIO T · H • E T · H · E T • H · E T · H · E T · H · E SD\1E OHIO OHIO OHIO OHIO OHIO UNIVERSITY SD\1E SD\1E SD\1EUNIVERSITY UNIVERSITY SD\1EUNIVERSITY UNIVERSITY SD\1EUNIVERSITY T · H · E OHIO T · H · E T · H · E T · H · E T · H • E T · H · E SD\1E OHIO OHIO OHIO OHIO OHIO UNIVERSITY SD\1E SD\1E SD\1E UNIVERSITY UNIVERSITY SD\1EUNIVERSITY SD\1EUNIVERSITY UNIVERSITY ~~ /[,-vv ( 47 ~ V(°/7~ THE OHIO STATE UNIVERSITY ; Department of Metallurgical Engineering I I 16 \V. 19th Avenue I Columhus, Ohio 43210 / Phone (614) 422·2491 .:5/ e-; 1;,;; 7 COLLEGE OF AGRICULTURE, DEPARTMENT OF AGRICULTURE. AND DOMESTIC SCIENCE. THOMAS F. HUNT, Professor of Agriculture. TUOMAS F. HUNT, Dc:nn. JOHN \V. Dm:KER, Profossor of Dairyi11g, \VILLIAM R. l,AZJCNUY, Secretary. CHARLES S. PLUMll, Professor of Aninlal Husbandry. FRANK RUHLt::N, Instructor iu Zootcchny. ?.IJ,RRlTT F. :MILLER, Instructor iu Agronomy. BURT B. HERRICK, Instructor in Chcesemaking. DELBERT A. CROWNER, Instructor in I!utter Making. 1\, ([j ' I.,AURA L. HILL, Stenographer, '-\_ 3)d/! DEPARTMENT OF AGRICULTURE. THOMAS F. HUNT, PROFESSOR OF AGRICULTURE. H. J. NOYES, ASSISTANT PROFESSOR OF DAIRYING. WILLIAM 0. GIBBS, ASSISTANT PROFESSOR OF AORICULTURE. CHARLES W, BURKETT, ASSISTANT IN AGRICULTURE, COLUMBUS, 0., Mcho 29th 97. <<< ____ ------~--...,._,! I ri I; ... iev • , ( FEB ll 8 J.9M; Example: The Dance Club at Ohio State wants to from both the researcher and the Licensing Program. buy t-shirtsfor its·members that say '.'The Dance Club at These requests a_re reviewed individually. Ohio. ~tat~" and.feature the character Brutus Buckeye. THE OHIO STATE UNIVERSITY No.f~es or roy,alty-woul~ be charged if sales of the shirt DUA1 -LOGO USE were limite_d to the club membership, and the group had sought prior approval of the idea from the Licensing The University's registered marks and name are not to be REGISTIRED TUDIMARKS Program. · · used·in conjunction with the ma-~ks of any other eommer~ cial organization. This ~'dual logo":usage applies to such CAMPUS GUIDELINES FOR USE : Commercial Use: Any group that wishes to instances as sponsorship by a commercial outlet .on a team produ'ce an item for general sale (to non-members) for a uniform or use of a corporate logo in conjunction.with the fund-raiser woul? need to pursue a standard License name "Ohio State" on a product. . Agreement. An advance fee may be required and sales ·!. would be subject to royalties. Also; the product must qe Example: The Men's Faculty Chorus at Ohio State c-obtiiined from a license.d mariufacturer if one is avail printed travel bags bearing the Club's na·me that were a able: Again, prior permission and approval must'be gift from "XYZ & Co.," the Uruversity's name arid marks ·. obt_ained fro~ the ~icensing P:ogram. . could not be accompanied by the "XYZ & Co." corporate. .' · logo or name. Example: The Dance Club deci4ed to order an extra 100 t-shirts to 'sell to non-members to raise fun'ds for a LOCATING LICENSED PRODUCTS · trip to New York. This order would be subject to royalties and an advance fee (if apBlicable) since it is The Licensing Program maintains a list of manufacturers competin~ i,n the opep marketplace with other lic:ensed . licensed by the University to produc~ Ohio State merchan manufacturers.- . . dise. Organizations needing help in locating licensed manufacturers of particular prodm;:ts should contact the Licensing Program. For more information: . END_ORSEMENTS Licensing Program Director The Ohio State Uriiversihj Produc;ts and Seroices: Univ~rsity personnel are prohib-- THE NAME ·& SEAL SCHOLARSHIP FUND . .WS fJei hg HTfl{ .. ited from using their Universitr._·affiliations for the _ J,~~ ~!Brl/1 OPJ~l Malt '.Columbus, OH 43210-1375 · ·pw:pose endorsing P,roducts and/ or services that they Net-proceeds of the Licensing Program, monies generated o~ Phone: (614) 292-1562 have 1;ltilized as part of their employment by Ohio State. from licensing fees and royalties, directly benefit the This _would include specific endorsements (such as a quote: students at The Ohio State University through the Name · ." XYZ prorfucts are the best I've ever used," says John Doe; and Seal Scholarship Fund. The endowed fund provides Profes"Sor of Veterinary Medicine at The Ohio State Univer scholarships for deserving Ohio State students bas~d on sihJ.) or implied endorsements (such as "our service is used acade.µiic achievement and financial .need. All students by Jane Doe, Engineer, The Ohio State University." ) used in are eligible to apply for the scholarships, which are the prom9tion of products; or services.· · awarded. annually. ' The University's name.on a "client list' is permitted, but only >yhen the listing does not contain any judgmental' BENEF{TS OF LICENSING heading or text, sµch as "ou.r satisfied customers it}- . elude· ..." Listing the.University's name on client lists By seeking help from the Licensing Program; ca.mpus :Which include text such as· "Our clients include ... ," is organizations are assured of locating quality products p~rmi~sib l e, but o~y with prior approval of the -Licensing from approved manufacturers. Only those companie_,s ·: ' Program. · · that meet the high standards of the University are -licensed to manufacture Ohio State merchandise. Re~earch: Reference to research conducted by the Secondly, the sale of licensed goods helps benefit sity or its employees in the promotion of a product the educational goals of the University by e is not permitted without prior consent provi~ing scholarships to deserving students. 91-095 . Ohio State University is recognized Campus organizations, such as registered student, nd the world as a leader in educa faculty, or staff groups or clubs, may make use of the research, public service, and University name in their title, publications, or letterhead, tics: ·Because of that excellent but norin a manner that would constitute an endorse tation, there is a _demand by alumni, ment, approval, or underwriting of any product, activity, nds, and fans for products that bear service, or contract by The Ohio State University. The use e University's name. In 1974, Ohio of the name may follow the organization's title, as means State became one of the first universities of locating the group to the campus, but may not be in the nation to deveiop a trademark included as a: part of the official title. licensing program to oversee the. use of its name and indentifying marks. Permissible: The Student Chess Club at Ohio State. · THE LICENSING PROGRAM AT OHIO STATE · Not Permissible: The Ohio .Sta'te Student Chess Club: · Sport Clubs that wish to make use of the word "team" in The Li~ensing Program regulates, their.titles may do so only if the words "sport dub". promotes, and protects the commercial precede the word "team" as shown below.· This avoids use of the.University's name and· confusion of sport clubs with the University's varsity identifying_ marks, both _on and off athletic teams. campus. This· includes granting approval for use of the many registered service Permissible: Rugby Sport Club Tea~ at Ohio State By ensuring that products bearing the University mark~ marks and trademarks of the University, Not Pennissible_: Ohio State Rugby ·Team such as logos, the University Seal, and are of high quality and good taste, we further promote even identifying names like "Ohio Stat~" Ohio State's outstanding reputation. Proper use of the and "Buckeyes." Prior permission must University's name also stimulates public awareness and support. · be obtain~d from the Licensing Prograrn :....!~;::::::::=::::;:;::::_--.. · before using·any of the The University has registered its identifying ~arks University's registered with the Ohio Secretary"of State, the United States Office marks. This ensures · of Patents and Trademarks, and the Canadian Trade Marks Office. Ohio State continues to pursue registration USE OF THE UNIVERSITY'S . prot~ction. ·of the integrity and · overseas, as well. IDENTIFYING MARKS Revenue generated by royalties on goods that bear identity of the O_hio State has.strict guide Un_iyersity. the University's name and marks go into the Name and Seal Scholarship Fund, one of the fastest growing lines for the use of its marks . endowments at Ohio State. on official University documents ·and identifying 1:11-aterials (letterhead, WHAT OHIO STATE MARKS ARE ·REGISTERED? business cards, etc.). These product. However, a non royalty bearing pcense The University has a comprehensive list of registered guidelines are governed by University Communications, @ Agreement stating the mar~s, including The Ohio State University, Ohio State, purpose, cost, and Buckeyes, "Go Bucks," the initials "OSU," the University .which is charged with quantity of the item pro .seal, and the Block "O," as well as the character and name overseeing the identity duced must be filed with the "Brutus Buckeye." program for campus depart Licensing Progra~, and prior The registration covers any use of these specific ments and personnel. Any approval of both the item and any names and phrases, as :well as any variation or. likeness stions about use of the logos design or artwork must be obtained. the logos, seals, and characters. Again, permission iversity seal as they pertain to . • The group would also be required to be obtained for use of any of these indentifying ma ocuments should be directed I sity CommuniCations. purchase the item from a licensed manu fac~rer if one is available. TERMS OF THE AGREEMENT conAGE AGREEMENTS . BENEFITS OF LICENSING - THE OHIO STATE UNIVERSITY If! sumrria,.Y, these are the basic terms of the The University recognizes and salutes the sp The licensing of products ~hat bear the University's agreement: · small business person by grantii:g special licenses, marks may benefit the manufacturer in many ways. called Cottage Agreements, in certain cases. These agreements, The University is committed to enforcing its trade~ark • The license is non-exclusive. which carry a negotiated year:ly fee, are used primarily . rights.and protecti~g its licensees by regtilarly shop- . _ llCINSING PROGUM • The agreement is in effect for a two-year period and is . for those who produce handcrafted items. The one-year ping the marketplace·for unlicen~ed goods. The use of - renewable. agreement is evaluated on its anniversary date to the Universify's registered marks without permission is ~ .. determine if a standard agreement is appropriate at a violation of state.and/or federal trademark law, and ·• The royalty rate ~s~pe~cent of the·manufacturer's renewal. · violators are subject pr9secu-tion. _ sel.p.ng price. to High·quality standards help eliminate unsafe, low -• The advaI}ce fee is applied toward royalties due the f-. _ quality, and distasteful good.s from the licensed PROMOTIONAL AGREEMENTS I· Univel1'.ity. f.: collegiate market. · Consumers associate "licensed" with Companies o'r ~ndividuals wishing tb make use of t_he . quality products, and seek out goods displaying the • The License Agreement speci.{ies which products the r- University's marks for promotional purpose.s and/ or · l licensed product label in the marketplace. manufacturer is licensed to produce, and samples of.eaeh a~vertisements may apply for a Licen~e Agreement for . 1n: an 'efforfto help the manufacturer in the c~llege · product must be submitted at the manufacturer's Promotional Use. These contracts are usually for a · · market, the Licensing Progra_m provides licensees with expense for approval. limited _time period, and gener~lly carry a rn percent listings of retail ~mtlets that carry Ohio StatemerchaI) • A final sa~ple ~f the product that bears the Ol:tlo State. royalty on the total budget for !he promotion or adver dise, including nam.es of national, regional, and local . _ . . marks must be submitted to the Licensing Program at the- . tisement. . buyers for major chains. . The Licensing Program can expense of the manufacturer. .r also be a valuable reterence P TM T · H · E Business & Administration 33 West 11th A venue, #204 Office of Trademark & Columbus, OH 43201-2013 Licensing Services OHIO Phone 614-292-1562 SfAlE FAX 614-292-2023 UNIVERSITY SUBJECT: Athletic Identity Logo ID: Ohio State Licensees _ JJr! FROM: Anne H. Chasser, Direc~~ We are happy to introduce the new Athletic Department identity logo for The Ohio State University. This artwork is now available for commercial applications with the following restrictions: • This logo is intended to serve as an identity mark for the Department of Athletics only, and is not for use on campus by any other University department or office. • In commercial applications, this mark is not to be used in conjunction with any other University mark. If it appears on an item, it is the only mark that is to appear on that item. • Changes, alterations or adornments to this mark are strictly prohibited. The accompanying Standards Manual outlines the proper application of the mark. This mark has been phased into use by the Department of Athletics over the past several months, and has replaced all existing marks on their letterhead, uniforms, coaches clothing, etc. If you have any questions regarding the guidelines for use of this mark, or any University mark, please don't hesitate to contact us. The name, seal, and identifying marks of The Ohio State University denote a tradition of growth and excellence, combined with an unending school spirit. Ohio State has the largest alumni association and one of the largest single-campus enrollments in the nation, and the registered marks of The Ohio State University are among the most popular collegiate emblems nationwide. Thanks to the compliance of licensed manufacturers such as yourself, the sales of official Ohio State products provide scholarships through the Name and Seal endowed Student Scholarship Fund-one of the fastest growing funds at The Ohio State University. Additionally, the Licensing Program ensures that quality products are in the market; therefore extending the goodwill of the University to the consumer. This portfolio assists licensed manufacturers in designing new products with updated Ohio State emblems. As new designs are executed, your company will receive additional sheets for this portfolio. The camera-ready designs contained in this packet replace any existing logo sheets you may have received. HOW TO USE THIS ART PACKET The logotypes and word marks included in this packet are for licensees of The Ohio State University's use only. Any other use is unauthorized and improper, and reproduction of this packet without permission is a violation of both state and federal law, subject to both criminal and civil remedies. Manufacturers of products bearing the designs contained within this packet must submit a concept sample of their product to the Licensing Program. When the concept is approved, a final sample of the product must be submitted. Variations of the licensed marks contained herein are prohibited unless approved by The Ohio State Licensing Program. Please be aware that the mark of The Ohio State University Alumni Association is prohibited for use by any organization other than the alumni association. Direct all inquiries to : The Ohio State University Office of Trademark & Licensing 33 W. 11th Ave., Room 204 Columbus, OH 43201-2013 Alumni Association mark The sheets in this packet are intended for reproduction. All are camera-ready. Official colors for the logos of The Ohio State University are: Red: 12 parts PMS Warm Red, 2 parts PMS rubine red. (PMS 185 may be substituted.} Gray: PMS 429 Green: PMS 360 Color sheet samples of the official colors are included at the back of this packet. Official Marks of The Ohio State University WORD MARKS OF THE OHIO STATE UNIVERSITY All of these words are registered trademarks of The Ohio State University. This registration protects any variation of these word marks. The Ohio State University® OHIO STATE. D D lTEI Y ® Buckeyes. GO BUCKS. Brutus Buckeye. Camera Ready Trademarks, Service Marks, and Logos of The Ohio State University Red: PMS 185 with only two parts Rubine Red Gray: PMS 428 Green: PMS 349 Brown: PMS 463 Block O is Red with a gray shadow and black outline Go Bucks! OHIO STATE@ TM Red T · H · E T · H · E T · H · E OHIO OHIO OHIO S1AIE UNIVERSITY 1 TM Brutus Buckeye SIJ\IE srA1E TM UNIVERSITY TM UNIVERSITY 1 '--~~~~~~~--'TM ©Copyright The Ohio State University, 1990. Reproduction without permission is prohibited. Any variations of the above marks are controlled by The Ohio State University under its Trademark and Service Mark Registration. For information contact: Licensing Program Director The Ohio State University 128 Derby Hall 154 North Oval Mall Columbus, OH 43210-1321 (614) 292·1562 OHIO STATE BUCKEYES ® Official Marks of The Ohio State University BRUTUS BUCKEYE Color specifications: One color: Black, OSU Red (12 parts Warm Red and 2 parts Aubine Red), or OSU Gray (PMS 429.) Two color: Brutus and "BUCKEYES" print black; "OHIO STATE" prints OSU Red. Trademark specifications: The trademark symbols (TM) and ® should be positioned with Brutus as shown here on the camera-ready art. Note: Brutus may be used alone, or in conjunction with "OHIO STATE" and "BUCKEYES" as shown only. No other element or type should be substituted. B U C K E Y E S™ ""'..... r~ B u c K E y E STM BUCKEYESTM Official Marks of The Ohio State University u ~Q;!1!UiW TWO COLOR~i:l;!jl(11!tl;~ 40% BLACK MWJl:lrn:~ PMS 429 FOR ONE COLOR APPLICATIONS, ENTIRE LOGO PRINTS SAME COLOR. BLACK IS PREFERRED, ALTHOUGH PMS 185 OR 429 MAY BE USED . PMS 185 PMS 429 -$- TM -$- W~ ;!L1A!4C¥K\W TWO COLOR Mi:l;!!LIA(C1Kltt!;M TWO COLOR THREE COLOR L 8 :1rn: 8 _J This logo is intended for use as an athletic identity. Variations, deletions. or alterations are prohibited. Additionally, this logo is not to be used with any other University marks. DEPARTMENT OF ATHLETICS IDENTITY GRAPHICS STANDARDS MANUAL r i~•il'1•1m~1·:.Jil·,___.... TYPOGRAPHY Although the logo can appear alone, it will at times be accompanied by the name of one of the sports teams. These should be set in Futura Extra Bold Caps with normal kerning at a height equal to the thickness of the block "0" in the symbol (see diagram at right). It should be centered beneath, leaving a space from the bottom of the symbol to the top of the 2/3X type that is equal to 2/3 the height of the type. If a name has multiple words with a combined character count of more than thirteen, set it on 2 or 3 lines as needed. Break lines between words only, never hyphenate. These additional lines should also be centered with the space between them equal to 1/3 the height of the type. In all cases, these names must appear in the same color as the 'OHIO STATE' MEN'S BUCKEYES lettering. SWIMMING & DIVING FUTURA EXTRA BOLD (SOMETIMES CALLED FUTURA EXTRA BLACK) ABCDEFGHUKLMNOPQRSTUVWXYZ 1234567890 (&.,:;?-·*) REPRODUCTION ON WHITE BACKGROUNDS In most cases the logo will appear on a white or very light colored background. The color breaks for both two and three color print ing as well as process color reproduction are provided in the bar chart to the right of their respective, sepa u rated elements. This ~Q;!e!U\W TWO COLOR Mi:l;l!lc1IM;., registered art is provided 40% BLACK M!i!Ni:if0t!(W PMS 429 for reference, but may be used for reproduction at the same size or smaller. When reproducing the logo in process colors or black and PMS 185, a 40% screen of black is used in place of PMS 429 for gray. For one color reproduction black is preferred, although PMS 185 may be used. Repro ducible art is provided with ~~;@j;iWWWfwo COLOl1Mi:l;!j((1l(t);., this manual. Printed samples of the colors to be used are also provided at the right. They are: PMS 185 (red) PMS 429 (gray) Black PMS® and PANTONE MATCHING SYSTEM® are registered trade -1;!L1AijCiK\W TWO COLOR MU!;! !LIA(C1K!!tl;., TM • L 8 :1m: L 8 _ marks of Pantone, Inc. The colors shown throughout this manual are not intended to match the PANTONE® Color Standards. Please refer to the current editions of the PANTONE® Color Publications for the accurate color. PMS 185 PMS 429 BLACK REPRODUCTION ON COLOR BAC KGROUNDS In many cases the logo will appear on a background of PMS 185, PMS 429, or black. In these instances the logo should not be printed as described for light backgrounds. Instead, the following color breaks should be used. ON PMS 185 On PMS 185: The block "O" is PMS 429, the rule around it is black, and the "OHIO ST ATE" lettering is white. On PMS 429: The block "O" is PMS 185, the rule around it is white, and the "OHIO STATE" lettering is black. On black: The block "O" is PMS 185, the rule around it is ON PMS 429 PMS 429, and the "OHIO ST ATE" lettering is white. On backgrounds other than white, black, PMS 185, or PMS 429 the entire logo should appear in black or reverse to white, whichever provides more contrast. ON BLACK r®µ='[lf,.ifs1~'·li1;l·}~ PLACEMENT A clear zone has been established around the 1/2 ht. of symbol symbol in order to main tain its integrity and to avoid visual confusion. It is proportional to the height of the symbol as indicated in the example to the right. No other type or graphic element (including folds, trims or edges) should fall within this zone. When names are added to the symbol, this clear zone 1/2 ht. of symbol must be extended accord ingly, as in the bottom example to the right. The bottom margin is now measured from the baseline of the last line of type. The 1/2 ht. of symbol sides are extended only if the name is wider than the symbol. The measurement at the top remains the same. ....c:- ~ THE OHIO STATE UNIVERSITY Trademark & Licensing Services Suite 204 33 W. llth Avenue Columbus, Ohio 43201 (614) 292-1562 FAX 292-2023 Official Marks of The Ohio State University THE OHIO STA TE UNIVERSITY COMMERCIAL SEAL This artwork is provided for one-color reproduction of the Commercial Seal. Specifications of color breaks for four color process reproduction can be provided by the Licensing Program. T · H · E T · H · E T · H · E T · H · E T · H · E OHIO OHIO OHIO OHIO OHIO S1AIE srA1E srA1E UNIVERSITY srA1E srA1E UNIVERSITY UNIVERSITY UNIVERSITY UNIVERSITY T • H · E OHIO S1AIE T · H · E T · H · E T · H · E T · H · E UNIVERSITY OHIO OHIO OHIO OHIO srA1E srA1E T · H · E srA1E srA1E UNIVERSITY UNIVERSITY OHIO UNIVERSITY UNIVERSITY S1AIE UNIVERSITY T · H · E T · H · E T · H · E T · H · E T · H · E OHIO OHIO OHIO OHIO OHIO S1AIE srA1E srA1E UNIVERSITY srA1E srA1E UNIVERSITY UNIVERSITY UNIVERSITY UNIVERSITY T • H · E OHIO T · H · E T · H · E T · H · E T · H · E S1AIEUNIVERSITY OHIO OHIO OHIO OHIO srA1E srA1E T • H · E srA1E srA1E UNIVERSITY UNIVERSITY OHIO UNIVERSITY UNIVERSITY S1AIEUNIVERSITY T · H · E T · H · E T · H · E T · H · E T · H · E OHIO OHIO OHIO OHIO OHIO S1AIE srA1E srA1E UNIVERSITY srA1E srA1E UNIVERSITY UNIVERSITY UNIVERSITY UNIVERSITY T · H · E OHIO T · H • E T · H · E T · H · E T · H · E T · H · E S1AIE OHIO OHIO OHIO OHIO OHIO UNIVERSITY SWE SWE S1AIE S1AIE UNIVERSITY UNIVERSITY UNIVERSITY UNIVERSITY SWEUNIVERSITY T · H · E OHIO T · H • E T · H · E T · H · E T • H • E T • H · E S1AIE OHIO OHIO OHIO OHIO OHIO UNIVERSITY SWE SWE SWE UNIVERSITY UNIVERSITY S1AIEUNIVERSITY S1AIEUNIVERSITY UNIVERSITY 3113113 Uni1.ersity Logo- Visual Identity Guidelines - The Ohio State Uni1.ersity The Ohio State University(.. /) Visual Identity Guidelines (http://www.osu.edu/identity/) Visual Identity Guidelines • Logo (http://www.osu.edundentity-leqacy/loaos.html#logol • Preferred University Logo Colors (http://www.osu.edu/identitv-leqacy/loaos.html#colorl • Color Usage (http://www.osu.edu/identity-legacy/logos.html#usaqel • Logo with Background Color (http://www.osu.edu/identitv-legacy/logos.html#backgroundcolorl • Unacceptable Color Usage (http://www.osu.edu/identity-legacy!loqos.html#unacceptablel • White Space and Size (http://www.osu.edu/identitv-legacy/logos.html#whitespacel • Other Logo Reproduction (http://www.osu.edu/identity-leqacy/loaos.html#otherreprol • Logo with Campus or Location Distinction (http://www.osu.edu/identitv leqacy/logos/campus distinction.html) • Logo with College. Department or Unit Distinction (http://www.osu.edu/identity leqacylloqos/college distinction.html) • Logo Use in Print (http://www.osu.edu/identity-legacy/logos/publications.htmll • Unacceptable Logo Usage (http://www.osu.edu/identity-leqacy/logos/unacceptable logo.html) University Logo Overview The Ohio State Uni-.ersity logo serves to identify the uni-.ersity in all forms of communications, and it preserves the integrity of its reputation for academic quality, innovation, research, and leadership in higher education. The logo consists of a solid box with the words "The Ohio State Uni-.ersity" re-.ersing out of it. Consistent application of this logo in communications and signage across campus is integral to the success of Ohio State's identity program. All materials, print or electronic, published by the uni-.ersity must correctly display The Ohio State Uni-.ersity logo. The logo must be high resolution and not be o-.erprinted, manipulated, or distorted. Such alterations would damage the logo's "1sual integrity and effecti-.eness. The Ohio State logo should ne-.er appear smaller than the other logos used. Normal white-space, color, and size guidelines apply. Preferably, the Ohio State logo should appear to the left of other logos or first in reading order. The use of the logo is restricted to Ohio State colleges, departments, organizations, and administrati-.e units. Preferred University Logo Colors Use of Ohio State's official preferred color red (scarlet), PANTONE 200, is critical when reproducing the uni-.ersity logo. Black is the preferred altemati-.e when red is not used. The logo should always be printed in one of four preferred colors: red, black, gray, or white. Exception: If the www.osu.edu/identity-leg ao,r'log os.htm#log o 1/4 Uniwrsitylogo- Visual Identity Guidelines - The Ohio State Uniwrsity ,cation is printed in one or two colors and none of the colors is one of the preferred colors, the logo ,st be printed in the darkest of the color(s) used. tf the logo is on a dark solid background, the logo should be white with red letters. (See examples (#backgroundcolor) ) Color Specifications The Ohio State University Red (Scarlet) • PANTONE 200 • CMYK: four-color process formula: o O cyan o 100 magenta o 65 yellow o 15 black • Web or interactive: Use web safe hexadecimal: #990000 or RGB values: 153, 0, 0 The Ohio State University Gray • PANTONE 429 • CMYK: four-color process formula: o 6 cyan o O magenta o O yellow o 34 black • 35% black • Web or interactive: Use web safe hexadecimal: #999999 or RGB values: 153, 153, 153 Color Usage The logo should always maintain maximum "1sibility owr any background color or image. The logo can be screened to 35% black but should newr be less than 100% opaque in any other color. The logo may be placed owr photographs as long as maximum readability is maintained. The correct wrsion of the logo is a red (PANTONE 200) box with the words "The Ohio State Uniwrsity" rewrsed to white. Other wrsions exist and are indicated below. Preferred PANTONE200 Acceptable www.osu.edu/identity.legacYJogos.htm#logo 214 Uni1.ersity Logo - Visual Identity Guidelines - The Ohio State Uni1.ersity BLACK T · H · E PANTONE429 OHIO SfATE Logo with Background Color UNIVFRSJn' ff the logo is printed with a solid red or non-contrasting color background, the logo will need to be shown as white with red, black, or gray letters, and with no outline. ff a solid color background has enough contrast with the solid logo, then it should be used, with no outline. Unacceptable Color Usage for the T • H · B OHIO Logo SIATE Unacceptable color usage includes: UNIVERSITY • Using screen tints of the official uni\ersity PANTONE 200 or any other color except black • Mixing the colors in any combination other than the appro\ed usage • Using color digital files when outputting to a black and white laser printer (This will render the official color of PANTONE 200 red in a screen of black, making the logo look screened.) • Using colors for the logo other than the preferred color choices of PANTONE 200, black, or PANTONE 429. Exception: If the publication is printed in one or two colors and none of the colors is a preferred one, the logo must be printed in the darkest of the color(s) used. White Space and Size Minimum white space around the logo should be 1/4 width of the box or 1/8" minimum. Minimum logo height for print applications: 1/2". Minimum logo height for web/interacti\e: 54 pixels. NOTE: The Ohio State Uniwrsity Medical Center has been granted an exemption to the "white space" restriction around the uni\ersity logo. Due to its unique need to be competitiw in the health care market, the Medical Center has built a brand that acknowledges its uniwrsity affiliation as well as a unified commitment to personalized health care. No other academic or administratiw unit of the uniwrsity currently has an equivalent dual challenge, and, therefore, this exemption is intended to be unique to the Medical Center. Other Logo Reproduction The logo may be embossed, foil stamped, or printed in metallic inks pro\1ding the colors are gold, silwr, gray, smoke, black, or red. www.osu.edu/identity-legac}f'logos.htm#logo 314 Uni\.ef"sitylogo- Visual Identity Guidelines - The Ohio State Uni\.ef"sity minimum height for an embossing die is 1". The Ohio State University © 2013, The Ohio State University This page is maintained by: University Marketing Communications (http://relations.osu.edu) , Creative Services Chttp://creatlveservices.osu.edu) . Contact Creative Services Cmailto:[email protected]) . www.osu.edu/identitv-leo ac"1oo as.html#taa o AJA 3113113 Other Marks - Visual Identity Guidelines - The Ohio State Uni-..ersity The Ohio State University(.. /) Visual Identity Guidelines (http://www.osu.edu/identity/) Visual Identity Guidelines • Wordmark (#wordmark) • The Ohio State University Seal (#seal) • Athletic Logo (#athletic) • Alumni Association Logo (#alumni) • Ohio State Commercial Logos (#commercial) • Medical Center Logos (#medcenter) Other Ohio State Marks Word mark The words "The Ohio State University" can be used when institutional identity is needed and the logo is being used elsewhere. When that occurs, the font is Univers 67 Bold Condensed, all caps, or Minion Semibold or Minion Regular in all caps or caps and lower case. THE OHIO STATE UNIVERSITY Univers 67 bold condensed - uppercase (.see print example (othermarks'wordmark examples.html#u67J ) Mnion semibold or regular- uppercase (.see print THE OHIO STATE UNIVERSITY example THE OHIO STATE UNIVERSITY (othermarks'wordmark examp/es.html#minupperJ ) Minion semibold or regular- upper and lowercase (.see print example The Ohio State University (othermarks'wordmark examples.html#minupperlowerJ ) The Ohio State University The Ohio State University Seal The university seal is not a logo but a symbol reserved for use by the Board of Trustees for items such as official documents, diplomas, and certificates. University offices should substitute the use of the university logo for the use of the official seal. Requests for use of the seal should be directed to the Office of the Board of Trustees at (614) 292- 6359 or University Marketing Communications at (614) 292-4272. Athletic Logo The athletic "O" was developed for use by Ohio State's varsity athletics teams and the Department of Athletics. This www.osu.edu/identi ty-leg acyothefmarks.htm 1/3 3113113 Other Mar!G - Visual Identity Guidelines - The Ohio State Uniwrsity logo may not be incorporated into non-athletics designs and is not available for use by uni\€rsity departments other than the Department of Athletics. For more information or questions concerning the athletic marks, please contact Trademark and Licensing at (614)-292-1562. Alumni Association Logo This logo is not available for use by uni\€rsity departments other than the Alumni Association. Ohio State Commercial Logos The O·hio State University Other logos exist for commercial use and can be Alumni Association, Inc. accessed through the Department of Athletics • • Publications at (614) 688-0664 or Trademark and Licensing at (614) 292-1562 or http://www.trademark-licensinq.ohio"5tate.edu/ (http://www.trademark-licensinq.ohio-state.eduD Medical Center Logos Reproduction- qual ity copies of I these and other \€rs ions of the Medical Center logo are available in a variety of digital and print formats. These logos and answers to more specific questions about Medical Center logo usage can be obtained from : The Ohio State Uni\€rsity Medical Center Department of Communications and Marketing Medical 660 Ackerman Road, 2nd Floor Center Phone: (614) 293-3670 The Ohio State M·edical Uni\€rsity © 2013, The Ohio Center State University This page is maintained by: University Marketing Communications (http://relations.osu.edu) , Creative Services (http://creativeservices.osu.edu) MN.OSU.edu/identity.leg acvothermar!G.h\rri 3113113 Other Marks - Visual Identity Guidelines - The Ohio State Uni\e"sity Contact Creative Services (mailto:[email protected]) . The James Ohio State is a Comprehensive Cane.er Center designated by the National Cancer l'nstitute www.osu.edu/identity-leg acy'otherrrerks.htm 313 3113113 Our Brand - The Ohio State Uni\efsity 0 h io State Navbar The Ohio State University Chttp://osu.edu) • Help Chttp://www.osu.edu/help.phpl • Buckeyelink Chttp://buckevelink.osu.edu/l • Map (http://www.osu.edu/map/) • Find People (http://www.osu.edulfindpeople.phpl • Webmail (https://email.osu.edu/l Search Ohio State Search Ohio State !search Ohio State [ Search ] (http://www.osu.edul) T · H · E OHIO Brand SIATE U:": IVERSJTY What does Ohio State mean to you? (http://www.osu.edu/butforohiostateD Main navigation Skip to main content (#skip-to-content) • Brand Home (brand/) • Our Brand (brand/our-brand.html) • Digital (brand/digita!D o Email signatures (brand/digital/email-signatures.html) o Email signature usage (brand/digital/signature-usage.html) Page content Our Brand Who we are The core of Ohio State's brand is our dedication to learning, to sol"1ng problems, to contri buting to the greater good and to doing these things exceptionally well. Radiating from this core are our essential attributes, which should be considered when creating materials and communicating in general about this institution: Open and sincere Our uniwrsity was founded in the spirit of democratizing knowledge, and we welcome anyone who is curious and willing to work hard. Ewn as we compete to be the best, we think being friendly is just good manners. Big and bold www.osu.edu/brand/our-brand.htm 1/3 J Our Brand - The Ohio State Uni-.ersity Buckeyes think big and boldly act on our ambitions because we can; we are rich with the resources and talent to tum ideas into reality. We are gutsy. We push boundaries. For those who want to transform the ways our society thinks and liws, the opportunity and a lifelong badge of distinction awaits at Ohio State. Inquisitive Buckeyes are interested in how things work and why the things are the way they are. They question. They wonder. They explore. They want to know more. Practical At Ohio State, we generate and pass on knowledge that directly impacts people's liws. Rolling up our sleews and working together, we tackle the toughest challenges from a multitude of perspectiws, and we see it through to the end. Whether we're inwnting breakthrough medical treatments, new sustainable agriculture practices, or re\Olutionary teaching techniques, our pursuit of excellence is imbued with a Midwestern sense of pragmatism. Spirited Buckeyes are energetic and proud of who we are, but our pride is not limited to history or identity. We find fulfillment in a job well done. Locate • A-Z web site list (a-z.htmll • Academic calendar (http://registrar.osu.edu/staff/biqcal.aspl • Campus map (http://www.osu.edu/map!) • Colleges and schools (academics/a-z.htmll • Departments directory (http://www.osu.edu/departmentsD • Majors and programs (http://majors.osu.edu0 Information • Campus information (information.html#Campus-lnformationl • Employment (information.html#Employmentl • News (information.html#Newsl • Policies (http://www.osu.edu/policiesD • Safety (http://www.osu.edu/safetyD • Visitors(http://www.osu.eduMsitors) Centers • Academic (centers.html#Academicl • Arts and cultural (centers.html#Arts-&-Culturall • Medical (centers.html#Medical) Administration • Diversity (administration.html#DiversiM • Governance (administration.html#Governance) www.osu.edu/brandlour-brand.htm 213 3114113 Official Ohio State s]mbols have seen various modifications I The Columbus Dispatch TIME & CHANGE Official Ohio State symbols have seen various modifications By Sarah Pfledderer The Columbus Dispatch Thursday March 14, 2013 9:29 AM Ohio State football fans catch sight of them on the scoreboard at Ohio Stadium. Students notice them throughout campus - on signs, letterheads and apparel. Passers-by glimpse the most enduring of all within the bricks of the Oval. Yet the official seal of Ohio State University today only vaguely resembles its appearance during the early history of the school - with the academic and athletic logos still comparatively new. In light of the recent changes to the OSU symbols, The Dispatch reviews their evolution: SEAL 1871: Created by Joseph SulJivant, secretary of the first board of trustees, the first seal is intended for use as a vrox or foil mold on diplomas and other documents. It reflects the founding name (Ohio Agricultural and Mechanical College) and year (1870). 1878: An update reflects the name change (to Ohio State University), and Columbus, Ohio is added at the bottom. 1914: Ohio after Columbus is dropped, presumably to make room for The, which is placed before Ohio State University; buckeye leaves are added behind the pyramid. 1940: In a redesign by OSU graduate Thomas E. French (Class of 1895), the presidential crest - once called the coat of arms-is incorporated and the pyramid minimized. 1952: University architect Howard Dwight S1nithsimplifies the seal and crest, spotlighting the buckeye leaves1 shield and open book on the crest; and adding the Latin words disciplina in civitatem, or "education for citizenship." 1986: A detail fro in the original design is reinforced, with 1870 replacing Columbus. The elimination of the city allows the seal to be used consistently throughout OSU campuses. 2013: A new design by Jacquie Aberegg, assistant vice president for marketing, incorporates the "block O" - considered a widely recognized symbol of OSU -for consistency vvith the academic and athletic logos. ACADEMIC LOGO 1977: The first academic logo, designed by the RichardsonSmith firm, is introduced, giving Ohio State a second official symbol. The university Logo and Letterhead Committee favors something recogniz.'lble and affordable for use universitywide. www.dispatch.com'contenVstories/life_and_entertainmenV2013/03/14/time--change.htrr1 1/2 Official Ohio State s}mbols have seen various modifications I The Colurrbus Dispatch 1986: A redesign showcases the full narne 1 setting the logo apart from those of schools with the same initials (such as Oregon State University and Oklahoma State University). Developed by David Hoover of the Office of University Publications, it is inspired by the Penn State logo. 2013: The latest 1ogo 1 designed by Jacquie Aberegg, incorporates a block 0 1 in keeping with the OSU mission to have an identifiable symbol among aU departments. The Ohio State University, underlined and in gray, is written to the right (not pictured). ATHLETIC LOGO 1992: The first athletic logo is designed by Eric Rickabaugh, a 1978 OSU graduate. Incorporating the block 0, previously used in various ways, the Athletic Department becomes the first entity to put the symbol in an official logo. 2013: The latest incarnation, a tweaking by Jacquie Aberegg of the original, features Ohio State in bold, for greater readability. Em all Ads by Yahoo! Free Code Generator Generate database & reporting apps straight from your database! Try it (www .ironspeed.com) Transportation software Transportation and Logistics software including accounting (omni-info.com) Towing Co111JU1:er Software Payn1ent Plans, Free Demo (www .TowManager.com) Earn Your GED Resources and Help Here (http: //ca r eer search site.net) www.dispatch.com'contenUstories/life_and_entertainmenU2013/03/14/time--change.htrrd 212