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MAPPING DIGITAL MEDIA: THAILAND Mapping Digital Media: Th Ailand COUNTRY REPORT MAPPING DIGITAL MEDIA: THAILAND Mapping Digital Media: Th ailand A REPORT BY THE OPEN SOCIETY FOUNDATIONS WRITTEN BY1 Somkiat Tangkitvanich (lead reporter) Worapoj Wongkitrungruang (reporter) EDITED BY Marius Dragomir and Mark Thompson (Open Society Media Program editors) Graham Watts (regional editor) EDITORIAL COMMISSION Yuen-Ying Chan, Christian S. Nissen, Dusˇan Reljic´, Russell Southwood, Michael Starks, Damian Tambini The Editorial Commission is an advisory body. Its members are not responsible for the information or assessments contained in the Mapping Digital Media texts OPEN SOCIETY MEDIA PROGRAM TEAM Biljana Tatomir, deputy director; Meijinder Kaur, program assistant; Morris Lipson, senior legal advisor; Miguel Castro, special projects manager; and Gordana Jankovic, director OPEN SOCIETY INFORMATION PROGRAM TEAM Vera Franz, senior program manager; Darius Cuplinskas, director 23 December 2010 1. Sources of information in this report include interviews with Adisak Limparungphathanakit, Managing Director for Broadcasting Business, the Nation Multimedia Group; Chairith Yonpiam, journalist, Post Today newspaper; Boonlarp Poosuwan, Executive Editor, Prachachart Th urakij newspaper; Benjamas Boonyarit, independent journalist; Kantachai Srisukon, Technical Manager of Th ailand Public Broadcasting Service. Two journalists interviewed requested anonymity. Some key ideas in Section 4 draw on a paper by Pansasiri Kularb, “Th e Future of Th ai Journalism in the Next Decade”, in Rethinking Media Reform and Integrated Media Policy from 2010–2020 (in Th ai), Heinrich Böll Stiftung, Th ailand, 2010, pp. 15-89. We also gained valuable insights from the seminar, “Journalist 3.0: Tough Situation for Th ai Media”, hosted by Th ai Journalists Association, 8 March 2010. Contents Mapping Digital Media ..................................................................................................................... 4 Executive Summary ........................................................................................................................... 6 Context ............................................................................................................................................. 8 Social Indicators ................................................................................................................................ 9 1. Media Consumption: Th e Digital Factor .......................................................................... 11 1.1 Digital Take-up ......................................................................................................... 11 1.2 Media Preferences ..................................................................................................... 13 1.3 News Providers ......................................................................................................... 18 1.4 Assessments .............................................................................................................. 22 2. Digital Media and Public or State-Administered Broadcasters ........................................... 24 2.1 Public Service and State Institutions ......................................................................... 24 2.2 Public Service Provision ............................................................................................ 26 2.3 Assessments ............................................................................................................. 28 3. Digital Media and Society ................................................................................................. 30 3.1 User-Generated Content (UGC) .............................................................................. 30 3.2 Digital Activism ........................................................................................................ 34 3.3 Assessments .............................................................................................................. 36 2 MAPPING DIGITAL MEDIA THAILAND 4. Digital Media and Journalism ........................................................................................... 38 4.1 Impact on Journalists and Newsrooms ...................................................................... 38 4.2 Investigative Journalism ............................................................................................ 41 4.3 Social and Cultural Diversity .................................................................................... 43 4.4 Political Diversity ..................................................................................................... 45 4.5 Assessments .............................................................................................................. 46 5. Digital Media and Technology .......................................................................................... 48 5.1 Spectrum .................................................................................................................. 48 5.2 Digital Gatekeeping .................................................................................................. 50 5.3 Telecommunications ................................................................................................. 52 5.4 Assessments .............................................................................................................. 54 6. Digital Business ................................................................................................................ 55 6.1 Ownership ................................................................................................................ 55 6.2 Media Funding ......................................................................................................... 58 6.3 Media Business Models ............................................................................................. 60 6.4 Assessments .............................................................................................................. 61 7. Policies, Laws, and Regulators ........................................................................................... 64 7.1 Policies and Laws ...................................................................................................... 64 7.2 Regulators ................................................................................................................ 68 7.3 Government Interference .......................................................................................... 70 7.4 Assessments .............................................................................................................. 73 8. Conclusions ...................................................................................................................... 75 8.1 Media Today ............................................................................................................. 75 8.2 Media Tomorrow ...................................................................................................... 76 9. Recommendations ............................................................................................................ 77 List of Abbreviations, Figures, Tables, Companies ............................................................................. 78 OPEN SOCIETY MEDIA PROGRAM 2011 3 Mapping Digital Media Th e values that underpin good journalism, the need of citizens for reliable and abundant information, and the importance of such information for a healthy society and a robust democracy: these are perennial, and provide compass-bearings for anyone trying to make sense of current changes across the media landscape. Th e standards in the profession are in the process of being set. Most of the eff ects on journalism imposed by new technology are shaped in the most developed societies, but these changes are equally infl uencing the media in less developed societies. Th e Mapping Digital Media project, which examines the changes in-depth, aims to build bridges between researchers and policy-makers, activists, academics and standard-setters across the world. It also builds policy capacity in countries where this is less developed, encouraging stakeholders to participate and infl uence change. At the same time, this research creates a knowledge base, laying foundations for advocacy work, building capacity and enhancing debate. Th e Media Program of the Open Society Foundations has seen how changes and continuity aff ect the media in diff erent places, redefi ning the way they can operate sustainably while staying true to values of pluralism and diversity, transparency and accountability, editorial independence, freedom of expression and information, public service, and high professional standards. Th e Mapping Digital Media project assesses, in the light of these values, the global opportunities and risks that are created for media by the following developments: the switchover from analog broadcasting to digital broadcasting, growth of new media platforms as sources of news, convergence of traditional broadcasting with telecommunications. Covering 60 countries, the project examines how these changes aff ect the core democratic service that any media system should provide—news about political, economic and social aff airs. 4 MAPPING DIGITAL MEDIA THAILAND Th e aim of the Mapping Digital Media project is to assess the impact of these changes on the core democratic service that any media system should provide, namely news about political, economic
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