Volume 12 | Issue 2 Article 20

1950 The Role of Veterinary Medicine in Public Health

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Recommended Citation (1950) "The Role of Veterinary Medicine in Public Health," Iowa State University Veterinarian: Vol. 12 : Iss. 2 , Article 20. Available at: https://lib.dr.iastate.edu/iowastate_veterinarian/vol12/iss2/20

This Article is brought to you for free and open access by the Journals at Iowa State University Digital Repository. It has been accepted for inclusion in Iowa State University Veterinarian by an authorized editor of Iowa State University Digital Repository. For more information, please contact [email protected]. cination against cholera; showing of the The Role of Veterinary motion picture "Valiant Years" at public gatherings from coast to coast and over Medicine in Public television. All material gives the public authentic Health information, pointing out animal disease problems and stresses the veterinarian's Newspapers, radio, magazines, motion vital role in helping to cope with them. pictures and television will be utilized Among other points being emphasized by the American Foundation for Animal in various phases of the program are: Health during 1950 to drive home to the 1) The money animal owners spend for public the importance of the veterinary for correct veterinary diagnosis is sound, medical profession and the contribution low cost insurance against disease losses. which modern veterinary service makes 2) Being "disease conscious" is an excel­ to the health of both animals and human lent attitude for the livestock producer beings. since the well informed producer recog­ This announcement recently from As­ izes the need for prompt action when sociated Serum Producers Inc., whose trouble first appears. 3) To practice self­ 19 member companies underwrite the medication and seek "drug store diagno­ cost of the Foundation's activities, stress­ sis" is to court disaster. 4) That human ed that 1949's nation-wide program of health is closely allied to animal health veterinary public relations work would and the veterinarian protects human be­ be equalled and even exceeded in some ings in many ways by his vigilance against respects by the 1950 campaign. animal disease. Several new features were announced. An Associated Serum Producers spokes­ A new series of advertisements which man in discussing the 1950 campaign will appear in leading farm magazines noted the public's increasing awareness will be entitled "Know Your Livestock of the high standards and professional Problems," and will present in striking goals of the veterinarian. pictorial and highlight form the dangers "Entering the 16th year of our public of livestock diseases common on Ameri­ relations campaign on behalf of the pro­ can farms. All advertisements will point fession, we are more certain than ever out the veterinarian's importance in both that long range, coordinated efforts to preventing and controlling these diseases. inform the public with the facts about In addition to the successful series of veterinary science are meeting with ever illustrated articles and cartoons "Health greater success. Hints for Livestock" and "Livestock "We recognize, of course, that a tre­ Health Oddities" which are furnished mendous task yet remains before us. regularly to some 2,600 weekly and rural But by adhering to our original concepts, papers, the Foundation has added a new varying the means of public education nation-wide newspaper feature called occasionally to meet changing conditions, "Farmer's Question Corner." This new we are confident that our goal eventually illustrated column will discuss animal will be met, and to that end we are con­ health problems in question-and-answer tinuing our program." form, and stress the importance of vet­ erinary service in dealing with such problems. Other highlights of the 1950 program Quaternary ammonium compounds include news releases to nearly 3,000 are most effective against streptococci, newspapers; regular news service on ani­ staphylococci and other non-sporulating mal disease questions to 400 radio sta­ Gram postive organisms. They are less tions; special messages urging hog cholera effective against Gram negative organ­ vaccination in 15 farm journals; a radio isms, such as members of the coliform, campaign over 19 stations urging vac- paratyphoid, and typhoid groups.

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