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Signal Radio Advertiser Media Pack

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Signal Radio Advertiser Media Pack Signal Radio advertiser media pack Q3 2011 LARGE scale. LOCAL appeal. part of OUR AIM “Broadcasting to Staffordshire and Cheshire for more than 28 years, Signal Radio is truly ingrained in peoples lives. We’re part of the heritage of the area and have a pedigree in providing bespoke and targeted advertising solutions to our growing list of local and national clients” “As one of the largest local radio stations in the UK reaching two thirds of the population every quarter, we hope you’ll see the potential in working together to generate results for your company” Iain Fowler, Station Director Signal 1, Signal 2 LARGE scale. LOCAL appeal. part of LARGE SCALE LOCAL APPEAL 94% of the adult population listen to radio every week in Staffordshire and Cheshire 46% say they listen everyday* 66% listen in the car* LARGE scale. LOCAL appeal. part of *Source: RAJAR/IPSOS MEDIA/RSMB PE SEP 2011/*TGIQ3 2010 MAKING AN IMPACT EVERY WEEK ADULT WEEKLY REACH That’s of the total population of the area LARGE scale. LOCAL appeal. part of Source: RAJAR/IPSOS MEDIA/RSMB PE SEP 11 RADIO: A RELIABLE INVESTMENT All UTV stations are sold on the audience figures provided by RAJAR, the official body in charge of measuring radio audiences in the UK. There are currently approximately 320 individual stations on the survey and results are published every quarter. RAJAR (Radio Joint Audience Research Limited) was established in 1992 to operate a single audience measurement system for the radio industry - BBC and UK licensed commercial stations. The company is wholly owned by the RadioCentre (the trade body representing the Commercial Radio stations in the UK) and the BBC. RAJAR is structured as a 'deadlocked' company, Board decisions require the agreement of both parties. LARGE scale. LOCAL appeal. part of Source: RAJAR Specific Audience Info 6 LARGE scale. LOCAL appeal. part of TODAY’S BEST MIX Age Gender Signal 1 covers Staffordshire and Cheshire across three transmitters, 24 hours a day, 65+ 7% 15-24 seven days a week. 55-64 13% 26% Targeting 15 – 45 year olds with local news, Men 47% information and uplifting presenters playing 45-54 Women today’s best mix of songs. A local focus and 19% 25-34 53% 35-44 17% a keen eye on current events ensures we’re 18% the most listened to radio station in the area.. Essential Facts : ABC1 44% Weekly reach: 285,000 Adults C2DE Average weekly listening: 10.6hrs 56% Total listening hours: 3,009,000 per week Socio - demographic Audience target: 15 - 44 year olds LARGE scale. LOCAL appeal. part of Source:RAJAR/ipsos-MORI/RSMB 6 months ending Sep 2011 THE GREATEST HITS OF ALL TIME Gender Age Playing the greatest hits of all time and broadcasting on DAB, signal2.co.uk and 65+ 15-24 1170 AM, Signal 2 is the perfect companion 16% 11% 25-34 6% Men media. Great music, entertainment and Women 48% 55-64 35-44 52% special guests that stand the test of time. 16% From the Beatles to Michael 18% Jackson…every song is a classic… 45-54 33% Essential Facts: Weekly reach: 79,000 Adults ABC1 Average weekly listening: 9.2 hrs 33% Total listening hours: 725,000 per week Audience target; 35+ C2DE 67% Socio - demographic LARGE scale. LOCAL appeal. part of Source:RAJAR/ipsos-MORI/RSMB 6 months ending SEP 2011 COMBINED = TOTAL MARKET ADVERTISING Gender Signal Radio Combo Reaches 40% of all adults across the area Weekly Age 56% of all adults across the area Monthly 65+ 9% 68% of all adults across the area Quarterly 15-24 Men 55-64 24% Women 47% 14% 53% Essential Facts: Weekly reach: 306,000 Adults 45-54 25-34 20% 16% Average weekly listening: 12.2 hrs 35-44 Total listening hours: 3,735,000 per week 17% Audience target: All Socio - demographic By running ad campaigns across ABC1 both stations, advertisers can reach 43% C2DE the total market solution 57% LARGE scale. LOCAL appeal. part of Source:RAJAR/ipsos -MORI/RSMB 6 months ending SEP 2011 PART OF A LARGER NETWORK TRUSTED ACROSS THE UK UTV Media (GB) have a huge amount of experience in delivering award winning radio stations talkSPORT, with 3.2 million weekly listeners, is the UK’s second largest commercial radio station and is part of the UTV Media Group UTV local radio stations are listened to by nearly 1.3 million adults every week accounting for almost 12 million listening hours LARGE scale. LOCAL appeal. part of Source: RAJAR/IPSOS MEDIA/RSMB PE SEP 11 REACHING THE KEY AUDIENCES – 13 Week Reach 13 week % reach penetration for key advertising demographics Signal 1 and Signal 2 combined. The mass broadcast opportunity for longer term campaigns 85% 76% 79% 71% 71% 68% Housewives Adults 15-34 Adults 15-44 Adults 25-44 Adults 25-54 All adults 15+ with Kids LARGE scale. LOCAL appeal. part of Source: RAJAR/IPSOS MEDIA/RSMB PE Jun 11 PROUD TO BE LOCAL LIFE IS LOCAL - three-quarters of the UK workforce work within 10 miles of home, 40% within two miles. The challenge for local media is to deliver the big audiences but on a local level. SIGNAL 1 & 2 deliver the perfect balance of reaching a key audience while being part of the local community Average miles travelled from home when buying specific items VisitingVisiting friends relatives friends relatives Restaurant 34.634.6 milesmiles Restaurant SecondarySecondary 6.0 miles Cinema, CarCar service,service, 6.0 miles Cinema, schoolschool theatre, concert repairsrepairs theatre, concert Primary 3.03.0 milesmiles 9.0 miles 5.45.4 milesmiles Primary Gym / 9.0 miles school Gym / school health club 2.3 miles HOME health club 2.3 miles 3.7 miles Work 3.7 miles Work Bar/Bar/ commute commute PubPub ,, nightclubnightclub SportsSports // HobbiesHobbies 10.5 miles 10.5 miles 4.44.4 milesmiles culturalcultural eventevent oror interestsinterests 15.515.5 milesmiles 17.617.6 milesmiles LARGE scale. LOCAL appeal. part of Source: Other lines of enquiry THE VALUE OF BEING LOCAL The vast majority of key purchases are all made within a 15 mile radius, indicating the value local people put in local businesses FashionFashion & & AA holidayholiday AccessoriesAccessories 6.76.7 milesmiles 6.16.1 milesmiles NewNew househouse HouseholdHousehold 11.911.9 milesmiles furnishings MobileMobile phonephone BooksBooks oror furnishings MedicinesMedicines & & 7.6 miles 4.24.2 milesmiles magazinesmagazines 7.6 miles HealthHealth productsproducts 3.23.2 milesmiles Groceries Small 3.13.1 milesmiles Groceries Small HOME 3.23.2 milesmiles electricalelectrical 5.3 miles Children’sChildren’s CDsCDs ToiletriesToiletries 5.3 miles ClothesClothes && shoesshoes oror DVDsDVDs && cosmeticscosmetics 4.64.6 milesmiles 3.63.6 milesmiles 3.13.1 milesmiles FurnitureFurniture Major 8.28.2 milesmiles Major electricalelectrical NewNew carcar 6.76.7 milesmiles 13.313.3 milesmiles CUSTOMERS SHOP LOCAL - USING YOUR LOCAL STATION WORKS LARGE scale. LOCAL appeal. part of Source: Other lines of enquiry Working together 14 LARGE scale. LOCAL appeal. part of HOW WE WORK WITH YOUR BUSINESS To generate effective campaign ideas and to make SIGNAL RADIO work for FACT FIND you, we first need to find out EXACTLY what your business requires and analyse what potential there is in the market to generate you a return. BRAINSTORM We therefore conduct a in depth ‘FACT FIND’ first before pitching you any campaigns. The information you give us will allow our specialist creative teams to design you the most effective Radio campaigns possible within your PRESENT YOUR CAMPAIGN TO budget. YOU Only then will we present our ideas…..and more often than not…you’ll love SUCCESS them….. LARGE scale. LOCAL appeal. part of USEFUL CONTACTS Commercial Team Tel: 01782 441 300 Option 2 Email: [email protected] Rachel Austin Sales Director 01782 441 330 Yve Richardson SPI Director 01782 441 339 Louise Johnson Head of Creative 01782 441 367 Chris Buckley Senior Programmer 01782 441 352 Iain Fowler Station Director 01782 441 365 Signal Radio, Stoke Road, Stoke on Trent, Staffordshire, ST42SR Tel. 01782 441 300 Fax. 01782 441 341 Online: Signal1.co.uk / Signal2.co.uk LARGE scale. LOCAL appeal. part of.
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