GOOD BYE COLD CALLING...

HELLO TELEMARKETING!

An Enghouse Company Starting a business and need customers?

Are you looking for new ways to improve your current business?

Do you want to reach the maximum number of people in the shortest time frame?

If your answer to these questions is YES, a telemarketing campaign may be the perfect fit.

Take a look inside to see the benefits of this service and how you can take advantage of it for your own business. TELEMARKETING is a starting point to connect with your potential customers.

A telemarketing campaign can do the following for your business:

Generate interest Provide information Create opportunities Gather customer and leads feedback

Telemarketing business has 2 different strategies:

Proactive Reactive Customers call you (inbound). You call potential customers For example, customers see an (outbound). For example, advertisement for a new gadget call all your contacts to offer and calls to request more a new product (upsell and information (toll free numbers) cross-sell). 6 BENEFITS OF TELEMARKETING A telemarketing campaign has great benefits at a relatively low cost. It will allow you to expand your business and engage with your customers - the perfect match for success.

#1 #2 #3 Offer the best service Be flexible Interact with people directly

A loyal customer base is It is the most flexible type

critical to establish long of direct marketing. The phone still wins over term success. all other communication As soon as you start channels because it invol- create upsell/cross making calls: ves human interaction sell opportunities

get valuable feedback ensure that you get deliver products and the right person on services proactively know what prospects the phone or customers want answer customer questions directly adjust to the customer use that information in real time to make quick chan- ges to the script create empathy as the message is delivered by people to people 6 BENEFITS OF TELEMARKETING

#4 #5 #6 Improve business results Reduce costs Measure results

It is a great tool for small businesses, as it saves It reduces the cost of You need to measure to time and money if com- selling. analyze the success of the pared to personal selling, campaign while having the same connect to your benefits. prospects/customers analyze call perfor- directly mance You can: initiate contacts from keep track of sales an existing list performance create new opportu- nities and find new cut cost per lead by plan for the future customers using a cheaper me- thod: the phone follow up with your existing customers

receive immediate feedback of your bu- siness actions during the conversation REAL ESTATE GROW YOUR BUSINESS

The real estate industry is money powered but also very tied to human relationships. It is crucial that all involved parties trust who they are doing business with. It is up to you, real estate agent, to provide the best customer experience or you will most likely lose your business.

77% 24% 88% 30% of sellers expect a of agents meet of buyers expect a of agents meet response from their their expectations response from their agent within their expectations 30 minutes agent within 1 hour

Get ready to sell smarter, better, and faster. A telemarketing campaign allows you to:

Focus on turning leads and Give your prospects the best Manage customers and pro- listings into sales – Reach experience – A complete re- perties from a single place more people in a shorter time, cord empowers you to proacti One application gathers all get only converted leads, and vely offer relevant services and information, simplifying concentrate on what you do maintain a relationship long contact management. best: selling properties. after the sale. Empower your real estate business with a contact center Answer all requests Break free from contracts to meet your customer´s Customers can call you 24x7 or bundles - Pay only for what expectations and ensure that all and you can reply back within you need and add or cancel contacts are answered within a reasonable time! a reasonable time. licenses at any time. RETAIL CUSTOMER FEEDBACK

Chances are that your neighborhood has a supermarket in every corner. How can you make a difference and stand out from competition? Ask your customers! Your business is only as good as the information you have on it. Do surveys to get powerful insight about customers, products, and improvement actions to help you define theright strategy. ASK ANALYZE ACT Ask and get the Analyze gathered feedback in real time and Share survey results answers in real time through reports with all stakeholders and take immediate actions.

Performing surveys through the The right contact center solution telephone enables you to: enables you to:

Develop questionnaires quickly Find out Gather real data about your and improve them as you go customer’s satisfaction if your Receive new ideas for services Get a big number of answers, and products as people are more likely to customers answer when speaking to so- Know where and what you need meone, rather than filling forms are truly to improve Reduce cost as the telephone happy! Retain your customers is a cost-effective way to communicate Measure your results FITNESS 10kg 10kg LOYALTY PROGRAMS

Are you looking to increase members, raise brand awareness, create evangelists from your current members?

A telemarketing campaign is an effective strategy to market products and services to existing and potential customers. And it doesn´t need to be only by the phone. You can use other channels, such as chat and email, to ensure customer satisfaction and growing clientele.

The right contact center solution helps you to: 24% average attrition level for Be where your customers are Retain members – All information fitness studios in 2015 Handle leads coming from several in a single place gives you knowle- Source: channels and gather all information dge and empowers you to act Healthclubmanagement.co.uk, in a single place. upon it. For example, call a mem- January 2017 ber on their b-day to give a special offer.

Measure performance Build brand awareness Follow up closely the telemarketing Reach a large number of potential actions to ensure that you define customers in a relatively short time the best strategy for the business. frame to attract new members.

HEALTHCARE CUSTOMER CARE

Budget constraints are true for all businesses and healthcare is no exception. However, in this specific industry there is no space for busy signals or long waits because customers probably won´t make that call again. A contact center easily avoids these and other issues that compromise excellency of the customer journey.

WOW YOUR CUSTOMERS! A contact center helps healthcare services to reduce costs, increase patient satisfaction, loyalty, increase doctor´s performance and the business profitability with the following: 5% or more of patients hang up before they´re Use a single application to sche- Reduce no shows by sending dule appointments - Reduce trai- appointment reminders – Contact helped. ning times and improve productivity your customers proactively on diffe- with a simple, easy to use interface. rent channels, such as call or email.

Patient Efficient Patient hold call satis- times routing faction are is under scores Ensure all calls are answered Record all calls – Ensure the longer 99% are Provided great customer service highest quality standards and use to than 60 going seconds down. and a seamless healthcare expe- train new customer service atten- rience. dants.

Source: Journal of Medical Practice Management. IS TELEMARKETING A FIT TO MY BUSINESS? All businesses can use telemarketing to expand, create new opportunities, findnew customers, and cross/upsell to existing customers.

REPAIR E-COMMERCE STORES RESTAURANTS Order & Delivery Reservations, food from online stores Appointment scheduling delivery

BEAUTY SALONS HEALTHCARE HOSPITALITY Appointment Hotel/flights Appointment scheduling/ booking scheduling/ confirmation confirmation

REAL ESTATE MEDIA RETAIL Magazine/news- Order & Delivery FITNESS Schedule property Brand awareness visits paper subscription from online stores YES! SHOULD I RUN A Here’s why: TELEMARKETING CAMPAIGN?

Increase property (Real Estate) Call more people in less time (Retail) 8 300 6 133% 250 increase 4 200 2 150 380% 0 100 increase Before After 50 0 Before After

Increase sales (Fitness) Reduce no shows (Health Clinic) 60 30 50 25 40 20 30 15 480% 20 increase 10 89% reduction 10 5 0 0 Before After Before After

Source: Altitude Xperience Proactive customer base. These numbers reflect average daily values, per agent, forcustomers with 10 agents. EVERY INTERACTION COUNTS!

If you need to spread the word about your business in a quick way, take care of your customers, and offer proactive services at a low cost, a telemarke- ting campaign is the way to go.

Altitude is the right business partner and Xperience Proactive, our Cloud- -based Contact Center solution, the right solution to your needs!

If you have a different business from the ones listed before don’t hesitate to contact us, we can help you address your needs.

Feel free to contact us at: [email protected] Visit our Website at: www.altitude.com

An Enghouse Company