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Media Landscape Serbia in Transition deA Journal of MediaS in Southc Eastr Europei p No.03/04to 2008 ¤ 15,- Media Landscape Serbia in Transition www.deScripto.info published by the South East Europe Media Organisation - SEEMO EDITORIAL Letter from the Editor-in-Chief Letter from the Publisher Table of Contents imprint deScripto A Journal of Media in South East Europe Editorials . 2 Published quarterly E-mail: descriptoŸseemo.org Dear Readers! Dear Readers! www.deScripto.info Communications in the Age of Hypermodernity . 9 Editor in Chief Following the concept of deScripto, to deScripto is becoming better and better. Media Change - The Key of Social Change . 11 Thomas A. Bauer, University Professor Department of Communication/Faculty of Social Science, present the media landscape of countries in This is not only my impression as the University of Vienna Address: Schopenhauerstrasse 32, South East Europe, the media landscape in publisher, but also from the many positive A-1180 Vienna, Austria MEDIA LANDSCAPE: SERBIA Tel: +43 1 4277 48336 Serbia has to be observed through a special comments, letters and E-mails we received E-mail: thomas.bauerŸunivie.ac.at focus, which is “change”. Serbia in the last after the publication of the last number. Local Editorial Board, FMK couple of years has undergone a turn that The fact that we have started a cooperation Struggling with Funds and Interests . 12 Consortium of Professors at the Faculty of Media and Communications, Singidunum University might be estimated as a significant example, with local universities in South East and Local Executive Editor maybe also a model for an active transition. Central Europe, has not only had an It Takes Faith and Persistence . 15 Mirjana Stefanovic, Executive Director E-mail: mstefanovic singidunum.ac.rs The political bent of that turn and for influence on the improved quality of Interview with Brankica Stankovic, the author of the investigative TV series The Insajder Ÿ change was neither easy to do nor accomplish and has been deScripto but also promotes better cooperation between the Managing Editor Selma Koric, South East Europe accompanied by strong conflicts, but now has happened irrevocably. University of Vienna and universities in the region. More Doors Still to be Opened . 16 Media Organisation Email: selmaŸseemo.org There are many areas where that move of change can be observed. Interview with Rodoljub Sabic, Commissioner for Information of Public Importance Proofreader One of those areas is media. Since media is not just a system of I would like to thank this time especially Nada Popovic-Perisic, Dean of Sarah Hayes devices or of organisation, but much more a social system of the Faculty of Media and Communications at Singidunum University in Deconstructing Stereotypes . 17 Art Director intermediation, it is a cultural, political, educational and economical Belgrade. She is not only a great professional, and as a former Minister Interview with Boban Stojanovic, the activist of the Queeria Zoran Spahic platform of building a society. If there is something relevant within a in Serbia is also a person with great experience, but also a person that Advertising Contact SEEMO-IPI transition process, then it is the active movement of change of social understands very well the needs of modern media communication. I am Between the Rock and a Hard Place . 19 South East Europe Media Organisation relationship. What is changing through transition is not only the happy that I met her and that we started our partnership on different Privatisation of the Local Media in Serbia International Press Institute Address: Spiegelgasse 2/29, 1010 Vienna, Austria macrocosm of basic institutions (market, politics), what is changing projects. Also, many thanks to Mirjana Stefanovic for coordinating the Tel: +431 5133940 E-mail: descriptoŸseemo.org is the microcosm of social relations, increasingly developed and work in Belgrade, Selma Koric from my SEEMO team in Vienna, for Editors to be Held Responsible . 22 Photos & Illustrations organised through media and usage of media. coordinating the work in Vienna, thanks to all students from the Interview with Nade`da Ga}e, President of Independent Association of Journalists of Serbia Courtesy of Faculty of Media and Communications, Singidunum University Faculty of Media and Communications at Singidunum University in SEEMO Archive The young and vivid media scene in Serbia represented by open Belgrade and to all students in Vienna for working on this issue. Thanks Serbian Media Going Online . 24 Publisher minded and creative students shows that Serbia did not lose its Sarah Hayes for proofreading and our Art Director Zoran Spahic for SEEMO - South East Europe Media Organisation, Oliver Vujovic power of reflection. It has transferred that national talent of pride the layout. And for course, thanks Thomas, for being a great Media in Serbia and the Idea of the Network . 27 Address: Spiegelgasse 2, 1010 Vienna, Austria Tel: +431 5133940 and reflection into a new era of mirroring itself through media. The editor-in-chief of deScripto. Between “Internets” and handouts-for-free E-mail:descriptoŸseemo.org; students of the Faculty of Media and Communications at In cooperation with S. Polic, Belgrade, Serbia Singidunum University in Belgrade who mainly worked on this issue For SEEMO the work is continuing “as usual”. Independent of the The Art of Rationalisation in the Age of Crisis . 32 SEEMO is an affiliate of the International Press Institute (IPI) of deScripto have decided for a spectrum of topics, which represents world financial crises, we are doing our best to support media and Interview with Milos Rancic - a linguist, computer programmer, Wikimedia Serbia Circulation: 4,000 the ambiguous world of media in Serbia. The outcome is a colourful press freedom in South East and Central Europe. Our SEEMO Printed by picture of a vivid landscape, designed by shrill accents and Media Handbook 2008 in two volumes, with about 1,000 pages in Devastating Status of Roma Media . 36 S Polic in cooperation with Standard 2, Belgrade continuous ways alike. Thanks to them we get an idea of what is each volume, is proof of this. But also some other publications we Interview with Dragoljub Ackovic, the Vice President of the Roma Parliament Subscription Standard: ¤ 24,-/year, Students: ¤ 12,-/year going on in Serbia’s media landscape. are doing, like the new SEEMO book-edition we started with our Orders by email: descriptoŸseemo.org or fax: +43 1 512 90 15 SEEMO partner in Belgrade Dan Graf, under the name The Greatest Mediating the Past . 38 Mission Statement This is why we thank all the students of the Faculty of Media and Investigative Journalists. The first book “Garibi” by Esad Hecimovic Don’t Look Back in Anger deScripto is committed to the enhancement of a climate of Communication and especially Mirjana Stefanovic, who did the from Bosnia and Herzegovina is only the beginning, with an edition critical reflection on media culture and communication, in and among the SEE countries. Published quarterly as a joint editorial coaching and who stood responsible for this part of the in Serbian-Bosnian-Croatian-Montenegrin, but our plans are to Between Urban and Rural, Global and National . 44 project of the University of Vienna and the University of Applied Sciences Vienna, under the auspices of The South issue. We hope you will enjoy it and you will gain a greater insight continue with co-publishing the books in this SEEMO edition also How Mainstream Media Construct National Identity in Serbia East Europe Media Organisation (SEEMO), deScripto is an independent journal of analysis and opinion dedicated to and understanding of Serbia. in other languages. From May 2009, SEEMO will have also a new the democratisation of the media and the development web page, we will open a Facebook community for SEEMO and of Seeking not Facts but Power . 48 of civic society in the SEE Region. Thomas A. Bauer, Editor-in-Chief course, we will continue with SEEMO Conferences in the region, Anonymity - a Ruler from the Shadow The views expressed in deScripto are entirely those of the authors and do not necessarily represent the positions like the WAZ-KAS-SEEMO South East and Central Europe Media of SEEMO/IPI. Forum that will be held this year in Tirana. Simplified Narratives and Stereotypes . 49 All rights reserved. No part of deScripto may be reproduced or transmitted in any form or by any means, Serbian Tabloids and Representation of Women electronic or mechanical, including photocopying, Oliver Vujovic, Publisher recording, or by any information storage and retrieval system, without prior written permission from the Publisher. 2 deScripto ISSN 2074-269X deScripto 3 Reality Shows as ’Gladiators’ Arena . 51 BOOK REVIEWS Milena Dimitrova’s Turbo Traditionallity in the Form of Modernity . 54 Golden Decades of Bulgarian Electronic Industry . 83 The South East Europe Media Organisation (SEEMO), an af- In October 2005, SEEMO organised the SEEMO Dialogue Turbofolk and Media Anita Kocic’s filiate of the International Press Institute (IPI), is a regional Conference between editors-in-chief and media executives non-governmental, non-profit network of editors, media from Bosnia-Herzegovina, Croatia, and Serbia/Montenegro Decentralisation and Regionalisation in Serbia . 83 executives and leading journalists from newspapers, mag- in Opatija. One month later, in November 2005, a SEEMO The Art for Social Change . 56 Dubravka Zarkov’s azines, radio and TV stations, news agencies and new me- Dialogue Conference between editors-in-chief and media Interview with Belgrade street-art diva TKV The Body of War . 84 dia in South East Europe (SEE). With its committees, executives from Albania, Macedonia (Republic of World Association of Newspapers’ SEEMO aims to create a bridge between international me- Macedonia-FYROM), and Serbia/Montenegro/Kosovo was dia activities and media developments in the region held in Tirana. Comics are Back . 58 World Digital Media Trends 2008 .
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