ADDERTON® Hi

Home , Foaming agent, Foundation (cosmetics), Hair conditioner, Lipstick, Thickening agent

ADDERTON® Hi Def - Liquid Foundation Hi-Definition - Photo Finish Liquid Foundation provides Full coverage and was created for Camera, Film and Television intensity to Soften and Diffuse the Complexion . An Anti-Aging Formula containing Collagen to Smooth and Lift Facial Definition. Liquid reduces Puffiness, increases Skin Hydration and is Water restistant. non-transferable and won't rub off on clothes.

Aqua •In Latin, water is called "aqua". Water is a solvent and the quality of the water used is therefore extremely important to the finished product. It needs to be purified to the highest standard and pass the most stringent microbiological standards to ensure that no impurities are present and that the water is de-ionized. •Not only is it used as a solvent for the active ingredients, but also act as a spreading agent.

Isododecane •This ingredient is an emollient and is often added to products such as mascara, lip gloss, and eyeliner to keep them soft, with the ability to spread easily on skin. Isododecane is used in many different cosmetic items because of its low instance of side effects and because it cannot be absorbed by the skin, and therefore lacks the ability to elicit significant irritation. •In cosmetics, it has the ability to glide easily across the skin and spread an even layer for maximum effectiveness and to avoid the appearance of patchy skin.

Polybutene •Polybutene is a oligomeric oil, that is used in its hydrogenated form in cosmetics and beauty products, primarily in lipsticks and balms, as a binder, epilating agent, thickener and lubricant. It is naturally tacky or sticky and is also used for its adhesive properties, according to research. It is widely used in Ccosmetics and thought to be a versatile, effective ingredient. •The Cosmetic Database finds Polybutene to be a low hazard ingredient.

Dimethicone •Dimethicone is a silicon oil, man-made in the laboratory and used in personal care products as an anti-foaming agent, skin protectant, and skin and hair conditioner. •Manufacturers like it because it makes products easily spreadable. Dimethicone also helps form a protective barrier on the skin, and can fill in the fine lines and wrinkles on the face, which is why it’s often used in makeup primers.

Glycerin •Glycerin is a sugar alcohol that can be obtained from natural sources or can be synthesized. Glycerin is one of the most used ingredients in skincare products. •Glycerin is a humectant: it has the ability to draw water from the environment and the dermis (the lower layers of skin) into the outer (surface) layers of the skin. It also helps keep the skin’s natural barrier intact. Because of this, Glycerin helps keep skin moisturized and soft, preventing dryness. And it doesn’t just work on skin, it has the same benefits on hair too.

Silica •Silica is a mineral found naturally in sandstone, clay, and granite, as well as in parts of plants and animals, and is used as a versatile ingredient in the cosmetics and skin care industry because of its ability to serve as a an abrasive, anticaking agent, bulking agent, opacifying agent and suspending agent. However, it is most often seen as an absorbant, Silica is seen in many make up formulas,spherical particles not only absorb sweat and oil, but prevent light reflection, and improve spreadability.

Glyceryl Behenate / Eicosadioate •Glyceryl Behenate/Eicosadioate is a mixture of esters of Glycerin with behenic andeicosanoic acids. Functions include Skin- Conditioning Agent - Emollient; Surfactant - Emulsifying Agent.

Stearic Acid •Natural fatty acid occurring in vegetable fats. Anionic emulsifier. White to yellowish flakes, oil-like odor, Insoluble in water, soluble in oils and alcohols. It has good emulsifying and thickening properties (stabilizes emulsions), gives soft waxy, pearly and cooling Because stearic acid helps water and oil mix, the ingredient is also added to many liquid cosmetics and skin and hair care. As a result, products that contain stearic acid require less shaking prior to use and remain more potent when stored for extended periods of time

Butylene Glycol •Butylene glycol is a chemical compound (1,3-butanediol)—a colorless organic alcohol used as a solvent as it helps other products dissolve in water; as a viscosity-decreasing agent to thin creams and gels so they’re easier to use;a nd as a conditioning agent. •Manufacturers of skin care products use butylene glycol because it works as a humectant. It has the ability to take moisture from the air and retain it, keeping the product from drying out and making the formulation more resistant to high humidity.

Disteardimonium Hectorite •In cosmetics and personal care products, Disteardimonium Hectorite functions as a dispersing agent - nonsurfactant. •This creamy, white powder is found in many face and skin creams, as well as deodorant, foundation, and lipstick. It has predictable, reproducible and stable viscosity control. Its sheer-thinning flow provides great suspension for other ingredients that would otherwise sink. Disteardimonium Hectorite is an organically modified magnesium silicate and a natural mineral. Dimethicone Crosspolymer •One of the most widely used ingredients in cosmetics, dimethicone works as an anti-foaming agent, skin protectant and skin & hair conditioner- it prevents water loss by forming a hydrating barrier on the skin. Like most silicones, this ingredient has a unique fluidity that makes it easily spreadable. When applied to the skin, its known for creating a subtle gloss that feels smooth and silky to touch. It also acts a mild water repellent by forming a protective barrier on the skin, and can fill in fine lines/wrinkles on the face, giving it a temporary “plump” look.

Phenoxyethanol • Phenoxyethanol is a common cosmetic preservative that is considered one of the least irritating to use in formulations. It does not release formaldehyde. Phenoxyethanol is considered a safe and effective preservative when used in amounts approved for use in leave-on or rinse-off cosmetic products •Although phenoxyethanol used in skin care is almost always synthetic, this chemical occurs naturally in green tea. Sodium Polycrylate •Sodium Polyacrylate is a synthetic polymer used in cosmetics and personal care products in part because of its ability to absorb as much as 200 to 300 times its mass in water, according to Wikipedia. It is seen as a white powder when dry, but turns into a gel-like substance when wet, and is primarily used as a thickening agent. •Sodium Polyacrylate is also used in a variety of formulas because of its other properties, including as an absorbing agent, emulsion stabilizer, film former, emollient, and viscosity increasing agent. Sodium Chloride •Sodium Chloride is more commonly known as table salt, and is used as a preservative in a number of food products, as well as in foods as a flavor additive. In cosmetics and beauty products, it is used as an oral care agent, flavoring agent, viscosity increasing agent, and is also seen as a thickener and can be used as a binding agent.

Sodium PCA •It is the sodium salt of Pyroglutamic Acid, a naturally occurring Amino Acid known as Proline, that is found in proteins.Occurs naturally in human skin and is responsible for binding moisture to the cells. Highly water-absorbent, holding several time its weight in water, which makes it an excellent humectant. Well-know as skin-penetration enhancer. It is a stronger hydrating agent than the traditional compounds as e.g. glycerin, propylene glycol. It is also good for hair care as it reduces static electricity. Sodium Lauroyl Glutamate •Sodium Lauroyl Glutamate is is a mild amino acid based surfactant derived from natural and renewable resources. Created from coconut oil and Glutamic Acid, is environmentally-friendly and well-tolerated by sensitive skin types.

Sorbitan Sesquioleate •Sorbitan Sesquioleate is used in a variety of products including skin care products, skin cleansing products, moisturizers, eye makeup and other makeup, primarily as an emollient. It is added to formulas as a skin soother and moisturizer and is derived from sorbitol, a humectant.

Propylene Carbonate •Propylene Carbonate is a clear, odorless solvent with a high boiling point. In cosmetics and personal care products. Propylene Carbonate is used to dissolve other substances and is used in the formulation of makeup, primarily lipstick, eye shadow, and mascara, as well as in skin cleansing products.

Sodium Hyaluronate •Sodium Hyaluronate is a form of Hyaluronic Acid, a water-binding ingredient that has the ability to fill the spaces between the connective fibers known as collagen and elastin, a moisture retaining ingredient and humectant. •Because the skin naturally loses its water composition as it ages (going from 10% - 20% water to less than 10%), Hyaluronic Acid and Sodium Hyaluronate can replace some of the water lost in the dermis, and potentially fight wrinkles and other signs of aging by lifting and plumping

Tetrasodium EDTA •Tetrasodium EDTA is a water-soluble ingredient used as a chelating agent in cosmetics and personal care products because of its ability to sequester metal ions and allow them to remain in formulas but lose their ability to react with other ingredients. This ability allows it to not only soften water, but preserve formulas as well by improving its stability when it is exposed to air and prevent microbial growth . Tocopheryl Acetate •Tocopheryl acetate is a form of vitamin E, a natural skin-conditioning agent and antioxidant. •Its benefits include enhancing the efficacy of active sunscreen ingredients, reducing the formation of free radicals from exposure to UV rays, promoting the healing process, strengthening the skin's barrier function, protecting the skin barrier's lipid balance, and reducing transepidermal water loss. Attributed with antioxidant, anti-aging, moisturizing, anti- inflammatory, and enhanced SPF properties, tocopherol acetate is valued both as a dietary supplement and skincare active. Iodopropynyl Butylcarbamate •Iodopropynyl Butylcarbamate prevents or retards bacterial growth, thereby protecting cosmetics and personal-care products from spoilage. •It is an internationally recognized preservative incorporating the need for a broad-spectrum and safe preservative system

ADDERTON ® Lipglaze

Hydrating, Vitamin E Enriched Lip Treatment. Light - weight formula, enriched with moisture and great staying power. Saturated colours that are soothing, healing, silky and creamy. Add a "Lip Glaze" over Lipstick for extra high gloss shine.

Polybutene •Polybutene is a oligomeric oil, sometimes derived from petroleum, that is used in its hydrogenated form in cosmetics and beauty products, primarily in lipsticks and balms, as a binder, epilating agent, thickener and lubricant. It is naturally tacky or sticky and is also used for its adhesive properties •The Cosmetic Database finds Polybutene to be a low hazard ingredient.

Hydrogenated Polyisobutene •Hydrogenated Polyisobutene increases the thickness of the lipid (oil) portion of cosmetics and personal care products. Colorless, odorless, tasteless; Totally stable versus oxidation; Stable across the pH range; MC 300 is an effective waterproofing agent; Enhances SPF retention after water exposure; Soluble in main sunscreen filters; excellent spreadability and fast penetration into the skin; Emollient, moisturizer, restore skin suppleness; Soft feel, non greasy; Easily emulsifiable Pigment dispersing agent for decorative cosmetics; Non comedogenic; Non irritant, non toxic. Silica • Silica is a mineral found naturally in sandstone, clay, and granite, as well as in parts of plants and animals, and is used as a versatile ingredient in the cosmetics and skin care industry because of its ability to serve as a an abrasive, anticaking agent, bulking agent, opacifying agent and suspending agent. However, it is most often seen as an absorbant, Silica is seen in many make up formulas,spherical particles not only absorb sweat and oil, but prevent light reflection, and improve spreadability. Ethylene / Propylene / Styrene •Ethylene/Propylene/Styrene Copolymer. In skin care products, it is used as a stabilizing emollient, or as a viscosity increasing agent. Ultimately, Ethylene/Propylene/Styrene Copolymer is used in skin care products to create a gel-like consistency and stabilize the formula. According to The Cosmetics Database, it is a polymer of ethylene, propylene and styrene that has been hydrogenated.

Copolymer •A stabilizer mostly used in styling products to set the hair, add body, and protect it from humidity. It possesses a multitude of functions and can work as a film forming agent, hair fixative agent, suspending agent and antistatic agent. It’s also sometimes used as a waterproofing agent in cosmetic products, as well as an adhesive for nail binding products. It's widely used by the cosmetic industry in products such as hair dye, mascara, nail polish, lipstick, hairspray, body wash, sunscreen and anti-aging treatment. C2 - 15 Alkyl Benzoate •Mainly used as an emollient and thickening agent. Many cosmetic products contain this ingredient because it provides a light conditioning and silky after touch to the skin and hair. It's also been shown to act as an antimicrobial agent and a preservative, particularly in products containing UV absorbers. You may find this ingredient in a variety of cosmetics such as sunscreen, facial moisturizer, anti-aging treatments, shampoo/conditioner, body wash, self tanner, eye cream, foundation and deodorant. Squalane •Plant-based emollient derived from plant sugars. Squalane occurs naturally in the lipidic layers of the skin and prevents moisture loss while restoring the skin's suppleness and flexibility. Squalane is highly resistant to oxidation and has a high affinity to skin cells due to its skin-identical structure. Clear liquid, imperceptible odor. Soluble in vegetable oils, mineral oils, cosmetic solvents, insoluble in water & alcohol.

Tocopherol Tocopherol, or vitamin E, a fat-soluble vitamin is a naturally occuring antioxidant which can be isolated from vegetable oil. Protecting the epidermis from early stages of ultraviolet light damage; Increasing the efficacy of active sunscreen ingredients; Reducing the formation of free radicals upon skin exposure to UVA rays and other sources of skin stress; Preventing the peroxidation of fats, a leading source of cell membrane damage in the body; Reducing transepidermal water loss from skin and strengthens the skin's barrier function; Protecting the skin barrier's oil (lipid) balance during the cleansing process; Reducing the severity of sunburn.

Acetate Also known as Tocopheryl acetate is a form of vitamin E, a natural skin-conditioning agent and antioxidant. It is the ester of acetic acid and tocopherol and is often used as an alternative to pure tocopherol (or undiluted vitamin E) because it is considered more stable and less acidic.

ADDERTON® Lipgloss Hydrating, Vitamin E Enriched Lip Treatment. Light - weight formula, enriched with moisture and great staying power. Saturated colours that are soothing, healing, silky and creamy. Add a "Lip Glaze" over Lipstick for extra high gloss shine.

Polybutene •Polybutene is a oligomeric oil, that is used in its hydrogenated form in cosmetics and beauty products, primarily in lipsticks and balms, as a binder, epilating agent, thickener and lubricant. It is naturally tacky or sticky and is also used for its adhesive properties, according to research. There is little detailed information available regarding the use of Polybutene in cosmetics, although it is widely used and thought to be a versatile, effective ingredient. •The Cosmetic Database finds Polybutene to be a low hazard ingredient.

Pentaerythrityl Tetraisostearate •A non-aqueous ester that functions as a thickener and binding agent . Pentaerythrityl tetraisostearate is derived from the ingredient isostearic acid. •Emollients smoothe and soften the skin; Emulsifying Agent; Surfactant; Ingredient which reduces the surface tension and favoures a uniform distribution of product during its use; Binding; Moisturizing and Hydrating agents that increase the water content of the skin and help to maintain its soft and smooth appearance.

Tridecyl Trimellitate • Tridecyl trimellitate ("TDTM") is the ester of tridecyl alcohol and trimellitic acid, and has recently been offered for use to the cosmetics industry. It is a very heavy viscosity, syrupy, odorless liquid which is slightly tacky in application, but leaves the skin feeling very soft. Tridecyl stearate ("TDS") is the stearic acid ester of tridecyl alcohol, and is a commonlUsed as a skin-conditioning agent and thickening agent. It has a velvety afterfeel and is recommended for use in all products which are left on throughout the day such as moisturizers, lotions, make-ups, face creams and day creams.

Ricinus Communis Seed Oil •Ricinus Communis (Castor) Seed Oil is a vegetable oil obtained from the seeds of the Ricinus communis plant. Ricinus Communis (Castor) Seed Oil consists primarily of the oils of fatty acids. Ninety percent of the fatty acids in Castor Oil are ricinoleic acid which is a monounsaturated, 18-carbon fatty acid. Castor Oil maintains its fluidity at both extremely high and low temperatures. Castor Oil and its derivatives have applications in the manufacturing of soaps, pharmaceuticals and perfumes. •Castor oil is a good emulsifier and emollient because it maintains its structure at extremely high and low temperatures. Castor helps cosmetic products maintain a smooth consistency in a variety of climate conditions.

C18-36 Acid Triglyceride •As a Fatty Acid it is used as an emollient and thickening agent •Fatty acids are natural components of skin and are components of a complex mixture that makes up the outermost layer that protects the body against oxidative damage

PEG 8 •PEG, which is the abbreviation of polyethylene glycol. In cosmetics, PEGs function in three ways: as emollients (which help soften and lubricate the skin), as emulsifiers (which help water-based and oil-based ingredients mix properly), and as vehicles that help deliver other ingredients deeper into the skin.

Vanillin •Vanillin is a crystal or powder flavoring. Artificially synthesized vanillin is a flavoring which is absolutely identical to natural vanillin as by chemical composition so by taste, but its price is tens or hundreds times lower. •As a vanilla flavour ingredient, vanillin has a wide range of uses within the food, drink, cosmetic, pharmaceutical, an fragrance industries.

Ascorbyl Palmitate •Stable and nonacidic form of vitamin C that is effective as an antioxidant. Ascorbyl palmitate is particulatly effective at reducing free radicals generated from UVB rays and, due to its palmitate portion, is also a moisturizing form of vitamin C •Ascorbyl Palmitate is the oil soluble form of Vitamin C, fascilitated by it's bonding with palmitic aicd. Because it is oil soluble, and nonacidic, it is much more stable than the water soluble Ascorbic Acid, and can be used freely in formulation without the oxidation that turns your products brown. Sodium Saccharin •In cosmetics and personal care products, Saccharin, Calcium Saccharin and Sodium Saccharin are used in the formulation of dental products, mouthwashes and lipstick. •Saccharin is stable when heated, even in the presence of acids, does not react chemically with other food ingredients, and stores well. In its acidic form, Saccharin is not particularly water-soluble. The form used as an artificial sweetener is usually its sodium salt, Sodium Saccharin.

Glysine Soja Oil •Using plants as a source of cosmetic ingredients was the only way to produce products for cleaning, moisturizing, covering up blemishes and even treating minor skin conditions before our knowledge of science allowed the creation of new materials to improve on what nature offers. Soybean Oil is the extracted or expressed oil from the soybean, Glycine soja. It consists primarily of triglycerides of oleic, linoleic and linolenic and saturated acids. •Soybean Glycerides is a mixture of mono, di-, and triglycerides obtained from soybean oil, and Soy Acid is the mixture of fatty acids obtained from soybean oil.

Propylene •Propylene glycol is a small organic alcohol commonly used as a skin conditioning agent.It is one of the most widely used ingredients in cosmetics and personal care products. Propylene Glycol is used in many types of cosmetic formulations including fragrances. •Propylene Glycol, also known as 1,2-propanediol, is used to absorb extra water and maintain moisture in certain cosmetics, medicines and food products. In the human body, Propylene Glycol is metabolized into lactic acid, which occurs naturally when muscles are exercised.

ADDERTON® Lipstick Hydrating, Vitamin E Enriched Lip Treatment: Long Lasting Day Wear in a Light Weight formula, Enriched with Moisture for Great Staying Power. Saturated Colours that are Soothing, Healing, Silky and Creamy Use a Lip Brush to apply, as the brush pushes the colour pigment into skin, staining the lips for a longer application.

Ricinus Communis (Castor) Seed Oil •Ricinus Communis (Castor) Seed Oil is a vegetable oil obtained from the seeds of the Ricinus communis plant. • Castor oil has many properties that make it perfect for use in cosmetics. Castor Oil is used to keep moisture close to the skin’s surface due to its water-binding abilities. In certain cosmetic products, castor oil actually thickens the mixture allowing the ingredients to remain more stable. The gentleness of castor oil is another welcome characteristic. Unlike a number synthetic ingredients that irritate or cause inflammation of the skin, castor oil is considered gentle. Skin irritations or allergic reactions do not often occur with the use of castor oil which makes it a prime choice for makers of cosmetics. Oleyl Oleate •This is a non-oil based emollient which gives a light cushioned feeling to the skin. Oleyl oleate can be considered a synthetic analogue of jojoba oil. •Used as a non-oily emollient in cosmetic creams and lotions, as a pigment dispersing agent in sunscreens, make-up removers, foundations and/or tinted moisturisers. It can also be used in hair care products to give shine and gloss in leave- on applications.This can be used in products wishing to be 'oil free' as it is an ester rather than an oil. Cera Alba •Beeswax is used to hold in moisture and prevents clogging of pores. It can be used as a healing agent. •Beeswax helps to keep an emulsion from separating into its oil and liquid components, especially in cosmetics and personal care products that require a creamy consistency. It also increase the thickness of the lipid (oil) portion of solid and stick-like products such as lipstick, giving them structure, allowing for a smooth application, and keeping them solid. When used in eye makeup, the waxes stiffen but do not harden the product, and the flexibility and plasticity of the waxes facilitate application. Candelilla Cera •Candelilla wax is a wax derived from the leaves of the small Candelilla shrub native to northern Mexico. It is yellowish- brown, hard, brittle, aromatic, and opaque to translucent. It is used as a thickening agent and emollient to give products such as lipsticks or stick foundations their form. •Attractive and desired properties of Candelilla Wax include a moderate melting range, good gloss, durable film and a low coefficient of contraction. Candelilla Wax is valued in a variety of industries including cosmetics, pharmaceutical and confection. Ozokerite •Ozokerite is derived from coal and shale and used in cosmetics and personal care products, this wax is used in many types of products including lipsticks, baby products, and facial makeup, as well as nail care, skin care, suntan, sunscreen, fragrance, and noncoloring hair preparations. •Ozokerite and other waxes thicken lipid (oil) portion of cosmetics and personal care products and help keep emulsions from separating into their oil and liquid components. These waxes lessen the brittleness of stick products and add strength and stability to lipsticks. These waxes also hold together the ingredients of a compressed cake. Parraffinum Liquidum •Parraffinum Liquidum is a Mineral Oil, clear and odorless , that is widely used in cosmetics because it rarely causes allergic reactions and it cannot become a solid and clog pores. •Mineral Oil can keep air off the skin to some extent, but that’s what a good antioxidant is supposed to do; they don’t suffocate skin. Moreover, mineral oil is known to be efficacious in wound healing, and are also among the most effective moisturizing ingredients available.

Cera Carnauba •Copernicia Cerifera (Carnauba) Wax, also called Carnauba Wax, is obtained from the leaves of the Brazilian tropical palm tree, also called Brazil wax and palm wax. • Because of its hypoallergenic and emollient properties as well as its shine, carnauba wax appears as an ingredient in many cosmetics formulas where it is used to thicken lipstick, eyeliner, mascara, eye shadow, foundation, deodorant, various skin care preparations, sun care preparations

Methyl Glucose Sesquistearate •Methyl Glucose Sesquistearate is used in beauty products and cosmetics as both an emollient and surfactant. It is the polyethylene glycol ether of the mono and diesters of Methyl Glucose and Stearic Acid, and is minimally absorbed by skin because of its low molecular weight,.

Lanolin •Wool wax is a natural substance, designed by nature to soften both skin and wool fibres, and to protect them against adverse weather conditions. The best known uses of refined wool wax products (lanolin and lanolin derivatives) are in medicine, cosmetics and toiletries, which take advantage of these natural protective qualities. •Lanolin is a key ingredient in some of the world’s most popular cosmetics and pharmaceuticals. Without it, they would not have the emollient qualities that protect and care for our skin and hair. The natural emollient is absorbed by the skin, restoring its correct moisture balance and softness without impairing natural skin functions. Vanillin •Vanillin is a crystal or powder flavoring. Artificially synthesized vanillin is a flavoring which is absolutely identical to natural vanillin as by chemical composition so by taste, but its price is tens or hundreds times lower. •As a vanilla flavour ingredient, vanillin has a wide range of uses within the food, drink, cosmetic, pharmaceutical, an fragrance industries.

Tocopherol •Tocopheryl acetate is a form of vitamin E, a natural skin-conditioning agent and antioxidant. It is the ester of acetic acid and tocopherol and is often used as an alternative to pure tocopherol (or undiluted vitamin E) because it is considered more stable and less acidic. •Its benefits include enhancing the efficacy of active sunscreen ingredients, reducing the formation of free radicals from exposure to UV rays, promoting the healing process, strengthening the skin's barrier function, protecting the skin barrier's lipid balance, and reducing transepidermal water loss. Attributed with antioxidant, anti-aging, moisturizing, anti- inflammatory, and enhanced SPF properties. Isodecyl Neopentanoate •An emollient, similar to Cyclomethicone, Isodecyl Neopentanoate has a high spreadability and leaves a soft feeling on skin and hair. It is often used in shampoos and soaps and can be used as a solvent and emulsifier.

Prunus Armeniaca (Apricot) Kernel Oil •Prunus Armeniaca (Apricot) Kernel Oil is the oil expressed from the kernels of Prunus armeniaca. Prunus Armeniaca (Apricot) Kernel Oil and Hydrogenated Apricot Oil function as skin conditioning agents - occlusive. Hydrogenated Apricot Kernel Oil also functions as a viscosity increasing agents - nonaqueous.

Ascorbyl Palmitate •A preservative with antioxidant properties, helping blend vitamins A, C & D into a suspension. It’s an effective collagen builder and free-radical scavenging ingredient essential to healthy skin. With the advantage of being lipid (fat) soluble, it can penetrate the skin and deliver antioxidants faster than the water soluble forms of Vitamin C. This, in turn, helps prevent cellular aging by inhibiting the cross-linking of collagen, oxidation of proteins, and lipid peroxidation. Furthermore, it’s been shown to work synergistically with the antioxidant Vitamin E.

Tocopheryl •Tocopheryl acetate is a form of vitamin E, a natural skin-conditioning agent and antioxidant. •Its benefits include enhancing the efficacy of active sunscreen ingredients, reducing the formation of free radicals from exposure to UV rays, promoting the healing process, strengthening the skin's barrier function, protecting the skin barrier's lipid balance, and reducing transepidermal water loss. Attributed with antioxidant, anti-aging, moisturizing, anti- inflammatory, and enhanced SPF properties, tocopherol acetate is valued both as a dietary supplement and skincare active.

Tribehenin •Tribehenin is known as a glyceryl triester or glyceryl tribehenate, comprised of mixture of glycerin, a smoothing lubricant and humectant, and behenic acid, a plant-derived fatty acid and conditioner. Tribehenin is found in animal and vegetable fats and oils such as tallow, palm-nut and coconut oils, and is used as a conditioning agent in a wide variety of skin care products, including makeup formulas, creams and lotions, sunscreen products, and skin care and skin cleansing products

Glycine Soja Oil •According to The Skin Care Dictionary, glycine soja (soy) contains significant amounts of all the essential amino acids and is a good source of protein. It is derived from soybean amino acids and is rich in protein, minerals and vitamins, especially vitamin E. It is commonly used in bath oil and soap making, as well as for skin conditioning and skin firming because it is a natural emollient and moisturizer. •Soybeans contain the isoflavones and types of phytoestrogen which are considered by some to be useful in the prevention of cancer and by others to be carcinogenic and endocrine disruptive. Lactic Acid •Derived from sour or fermented milk, lactic acid is a popular beauty aid for those seeking to improve their skin's texture and hydration level. •Lactic acid is one of the most popular alpha hydroxy acids (AHAs) in skin care today, marketed as a powerful ingredient that helps reduce acne breakouts and the appearance of wrinkles and other signs of aging.

Mica •Mica is a silicate mineral used in cosmetics for its brilliant or shimmering appearance, according to Wikipedia. The word "mica" is actually thought to be derived from the Latin word "micare," meaning "to glitter." It is mined in thin sheets and is usually found in blue or green hues, although iron oxides are often added to create a brilliant range of bright colors. •Although many minerals are used as pigments in cosmetics, Mica's sheer, translucent and skin-hugging properties make it a popular ingredient in mineral powders. Mica powder reflects light from the face because of its glittering or shimmering properties, and can create the illusion of a smoother, softer and more radiant skin tone (Source). It is also seen in a variety of other cosmetics (nail polishes, lip glosses) as an iridescent, reflective ingredient in formulas.

ADDERTON® Liquid Eyeliner Liquid Mineral Eye Liner: Vibrant, Jet Black to enhance the eyes for a bold eye makeup finish. Pointed velvet tip allows for easy eye line in one sweep. 1950’s dramatic “Movie Star”, finish.

Alumina •A crystalline compound of Aluminum and Oxygen. See aluminum oxide. •Primarily used as a thickening agent, it also functions as an anti-caking agent and absorbent. It can be found in cosmetic products like blush, powder foundation, lipstick and facial cleanser. It also acts as an insoluble carrier for mineral pigment, and is frequently mixed into mineral powder makeup, many companies use these crystals to exfoliate and resurface the skin-particularly with Microdermabrasion

Glycerin •Glycerin is used as a lubricant and humectant in a variety of personal care products, and as a cosmetic bonding agent for makeup. Simply stated, glycerin attracts water to skin and helps skin to feel smoother and softer. However, studies have found that it not only attracts water to the skin, but also helps skin cells mature properly. •When you don't have enough glycerol in the skin, cells don't mature properly and is one of the causes of hyper- proliferative, thick skin.

Anthemis Nobilis Flower Water •Anthemis Nobilis Flower Water is made from the flowers of the plant Anthemis nobilis. This plant is also called Roman chamomile or English chamomile. It is one of the plants used to make chamomile tea. •In cosmetics it is primarily used for masking and skin conditioning.

PEG 33 (Castor Oil) •PEG-33 Castor Oil is a polyethylene glycol derivatives of castor oil.Castor Oil is a light yellow and slightly viscous liquid with a mild fatty odor. •PEG Castor Oils help to form emulsions by reducing the surface tension of the substances to be emulsified. They also help other ingredients to dissolve in a solvent in which they would not normally dissolve.

PEG 8 Dimethicone •PEG 8 Dimethicone is a synthetic skin protecting and hair conditioning agent. PEG 8 Dimethicone is a PEG binded with Dimethicone, a silicone-based polymer used to give formulas a smooth feel, promote spreadability, and add lubrication. It acts as a surface tension depressant, hair conditioning agent, skin conditioning agent, wetting agent, emulsifier and foam builder in a wide variety of beauty products and cosmetics. Because of PEG 8 Dimethicone's low molecular weight, it is minimally absorbed by the skin.

Acrylates / Beheneth 25 Methacrylate Copolymer •Viscosity Increasing Agent, is an aqueous anionic acrylic copolymer emulsion. An alkali soluble associative thickener designed for use in a range of applications in the cosmetics industry. It is typically used to enhance the performance of skin and hair care formulations where a clear gel is required. Eliminates the need for heating to develop viscocity in skin and hair products

Silica •Silica is a mineral found naturally in sandstone, clay, and granite, as well as in parts of plants and animals, and is used as a versatile ingredient in the cosmetics and skin care industry because of its ability to serve as a an abrasive, anticaking agent, bulking agent, opacifying agent and suspending agent. •Silica is seen in many make up formulas because its spherical particles not only absorb sweat and oil, but prevent light reflection, and improve spreadability.

Penoxyethanol •Phenoxyethanol is a glycol ether and is used as an anti-bacterial in cosmetics as well as a stabilizer in perfume. Phenoxyethanol is a common cosmetic preservative that is considered one of the least irritating to use in formulations. . Triethanolamine •Triethanolamine is an amine produced by reacting ethylene oxide with ammonia . It is used as a buffering agent, masking and fragrance ingredient, and surfactant, in addition to its primary use as a pH adjuster. Treithanolamine is used in a variety of cosmetic and personal care products, including eyeliners, mascara, eye shadows, blushers, make-up bases and foundations, as well as in fragrances, hair care products, hair dyes, wave sets, shaving products, sunscreens, and skin care.

PEG 14 •A synthetic ingredient that functions as a humectant and solvent. With any PEG ingredient followed by a number, the lower the number, the lighter the ingredient. •PEG, which is the abbreviation of polyethylene glycol, is not a definitive chemical entity in itself, but rather a mixture of compounds, of polymers that have been bonded together.In cosmetics, PEGs function in three ways: as emollients (which help soften and lubricate the skin), as emulsifiers (which help water-based and oil-based ingredients mix properly), and as vehicles that help deliver other ingredients deeper into the skin.

Disodium Cetyl Phenyl Ether Disulfonate • Disodium salt of the product formed by the reaction of disulfonated diphenyl ether with alpha.-hexadecene. Surfactant, Its function include Cleansing, Emulsifying, and Spreadibility of cosmetic application .

Diethanolamine •Diethanolamine (DEA) and DEA-related ingredients are organic substances that function as emulsifiers in cosmetics. These ingredients can also be used to adjust a product's pH. •Also used as a wetting agent in shampoos, lotions, creams and other cosmetics. It is used widely because it provides a rich viscosity in cosmetic application and keeps a favorable consistency in lotions and creams.

Tin Oxide •Tin Oxide is a natural coloring agent, it is an inorganic oxide that is naturally found in mineral form. •It's function include Bulking Agent; Opacifying Agent; Viscosity Controlling

ADDERTON® Loose Mineral Foundation

4 in 1: Foundation, Concealer, Finishing Powder, SPF 15+. Sheer, natural look and feel on application. A natural sheen Foundation that offers a dewy, soft, healthy look to skin. Also used over Pressed Powder for a dewy finishing touch. Recommended to be applied with a Flat Top brush, then build to the desired level of coverage. Only a small amount is required, tap of excess Loose Powder before application and apply in a firm circular motion.

Magnesium Carbonate •Magnesium carbonate is a solid, white mineral, and frequently occurs in nature mixed with calcite, forming dolomite or dolomitic limestone deposits. As an Inorganic mineral salt, it is used as an absorbent, opacifying agent, coloring agent, or to adjust the pH of cosmetic products.. •A common cosmetic ingredient, it is also used in toothpastes, medicines and soft drinks. •Magnesium carbonate is used in some of our dusting powders and deodorants as an anti-caking agent and a perfume carrier.

Simmondsia Chinesis (Jojoba) Seed Oil •Jojoba oil has many qualities in helping the skin cells reserve and retain moisture. It is very gentle and so it suits all types of skin even the most sensitive. It can effectively penetrate the skin easily to improve flexibility and elasticity. Jojoba Oil few of many qualities for skin are reducing wrinkles and lightening skin marks, scars and stretch marks. For actual skin ailments such as acne, inflammation of the skin, Jojoba oil is very useful because it balances properties of the skin and moisturizes it naturally with its sebum oil which is identical to sebum oil produced by human skin. •Jojoba Seed Oil (Simmondsia Chinensis Seed Oil) acts as a moisturizer and emollient agent to improve the skin elasticity and suppleness, containing natural tocopherols to minimize oxidation and lipid peroxidation. Caprylyl Glycol •Caprylyl glycol is also known as 1,2-octanediol. This compound contains two primary hydroxyl groups and has both bacteriostatic and bactericidal properties. •In addition to its anti-bacterial characteristics, it is also used as a skin conditioning agent, emollient and humectant in cosmetics. Caprylyl glycol also contributes to cosmetics as a formulation stabilizer and viscosity regulator. It can frequently be found on the ingredient lists of facial moisturizers, anti-aging treatments, lip gloss, cleansers, foundations, concealers and sunscreens. Phenoxyethanol •Phenoxyethanol is a common cosmetic preservative that is considered one of the least irritating to use in formulations. It does not release formaldehyde. Phenoxyethanol is considered a safe and effective preservative when used in amounts approved for use in leave-on or rinse-off cosmetic products •Although phenoxyethanol used in skin care is almost always synthetic, this chemical occurs naturally in green tea.

Polysorbate 20 •Polysorbate 20 is general purpose hydrophilic, nonionic surfactants. The Polysorbates are used in a variety of products including skin fresheners, skin care products, skin cleansing products, makeup bases and foundations, shampoos, permanent waves and fragrance powders. •The Polysorbate ingredients help other ingredients to dissolve in a solvent in which they would not normally dissolve. They also help to form emulsions by reducing the surface tension of the substances to be emulsified. Polysorbates function to disperse oil in water as opposed to water in oil.

Sorbic Acid •Sorbic Acid occurs naturally as para-sorbic acid in berries of the mountain ash tree, Sorbus aucuparia, Rosaceae. It can also be synthesized by various processes. Sorbic Acid is a white, free-flowing, crystalline powder. Potassium Sorbate, the potassium salt of Sorbic Acid, occurs as a white crystalline powder, white granules, or pellets. In cosmetics and personal care products, Sorbic Acid and Potassium Sorbate are used primarily in the formulation of facial and eye makeup and skin care and hair products. •Sorbic Acid and Potassium Sorbate kill microorganisms, or prevent or retard their growth and reproduction, and thus protect cosmetics and personal care products from spoilage.

ADDERTON ® Mascara Intense Curling and Volumizing Mascara. Pitch black, stays black all day, 2 – 3 coats on upper lashes, for a “False Eye Lash” look. Contains natural polymers that stretch and hold lashes. Curls the lashes for 12 Hours. Water Resistant Formula - Not Waterproof. Contains Vitamin A, C and E. Increases lash curl by 50%, increases lash volume by 60%. Mascara does not dry out, stay’s creamy till the end of use. Perfect for sensitive eyes and contact lens wearers.

Aqua (Water) •Only Water that is free of toxins, pollutants and microbes is used in the formulation of cosmetics and personal care products. Water used for this purpose is also referred to as distilled water, purified water and aqua. •Water is primarily used as a solvent in cosmetics and personal care products in which it dissolves many of the ingredients that impart skin benefits, such as conditioning agents and cleansing agents. Water also forms emulsions in which the oil and water components of the product are combined to form creams and lotions. These are sometimes referred to as oil-in- water emulsions or as water-in-oil depending on the ratios of the oil phase and water phase.

Copernicia Cerifera Cera •The hardest of all commercial vegetable waxes, this tough and amorphous ingredient has a variety of functions, such as increasing a solution's viscosity, imparting emollience and preventing the oil and water parts of an emulsion from separating (especially in creamy formulations). Copernicia cerifera wax is often used in conjunction with beeswax to add a shine and glossy finish to a product. •Because of its hypoallergenic and emollient properties, it's used in a variety of skin care and cosmetic formulations. You can primarily find this ingredient in personal care products

Glyceryl Stearate •Glyceryl Stearate is derived from palm kernel, vegetable or soy oil and is also found naturally in the human body. It acts as a lubricant on the skin’s surface, which gives the skin a soft and smooth appearance. It easily penetrates the skin and slows the loss of water from the skin by forming a barrier on the skin’s surface. It has been shown to protect skin from free- radical damage as well. •Chemically, Glyceryl Stearate is used to stabilize products, decrease water evaporation, make products freeze-resistant, and keep them from forming surface crusts. Glyceryl Stearate reduces the greasiness of oils used in certain cosmetics and personal care products Polybutene •Polybutene is a oligomeric oil, that is used in its hydrogenated form in cosmetics and beauty products, primarily in lipsticks and balms, as a binder, epilating agent, thickener and lubricant. It is naturally tacky and is also used for its adhesive properties. It is widely used and thought to be a versatile, effective ingredient. •Polybutene is a light colored, nondrying, sticky liquid. In cosmetics and personal care products, it is used in the formulation of lipstick, eye makeup and skin care products.

Kaolin •Kaolin (also known as China clay) is a naturally occurring soft clay. Its colour varies from white to dark brown and we mostly use the lighter, cosmetic grade kaolin in our products. •In cosmetics, kaolin helps to cleanse and exfoliates dead skin cells and debris from the surface. We use it for these qualities in our fresh cleansers and face masks, it adds absorbency, texture and bulk to cleansers. It is blended with soft clay in Cosmetics with all sorts of beautiful essential oils and fresh ingredients, mixing it into a versatile paste so that we can mould it into products.

Stearic Acid •Also known as Octadecanoic Acid, Stearic acid is a fatty acid. It isfound in enormous quantities in natural materials. Stearic acid, for example, occurs naturally in cocoa and shea butters. •We use stearic acid in our hair care products; it coats the hair shaft, giving it condition and protection without making it dull or heavy.

Oleic Acid •Oleic acid is a monounsaturated fatty acid found naturally in many plant sources and animal products. One of the chief sources of this acid in foods is olive oil. •It is an omega-9 fatty acid,Oleic acid’s high lipid count makes it a great moisturizer, and a number of cosmetic companies add it to lotions and soaps in order to boost their ability to nourish the skin. The acid is often able to penetrate past the outer skin layer, which leads to a much longer-lasting and more intense moisture. While standard lotions and creams may simply sit on the top of the skin, those made with omega-9 fatty acids typically go much deeper

Palmitic Acid •Palmitic Acid is is one of the most common saturated fatty acids and it is one of the most prevalent saturated fatty acids in body lipids. •It is found in both animals and plants, primarily from the oil of palm trees. It is most often seen as an ingredient in detergents, soaps and cleaning products, and as a surfactant, although it is used in beauty products and cosmetics for a variety of properties, including as a fragrance ingredient; opacifying agent; surfactant; emulsifying agent; and emollient. Triethanolamine •Triethanolamine is an amine produced by reacting ethylene oxide with ammonia. It is used as a buffering agent, masking and fragrance ingredient, and surfactant, in addition to its primary use as a pH adjuster. Treithanolamine is used in a variety of cosmetic and personal care . •Triethanolamine is also used with in conjunction with fatty acids to convert acid to salt. Additionally, it may assist in emulsion formation by reducing surface tension of the substances, enabling water and oil-soluble ingredients to mix.

Acrylates Copolymer • A general term for copolymers of two or more monomers. • A stabilizer mostly used in styling products to set the hair, add body, and protect it from humidity. It possesses a multitude of functions and can work as a film forming agent, hair fixative agent, suspending agent and antistatic agent. It’s also sometimes used as a waterproofing agent in cosmetic products, as well as an adhesive for nail binding products. It's widely used by the cosmetic industry in products such as hair dye, mascara, nail polish, lipstick, hairspray, body wash, sunscreen and anti-aging treatment. Hydroxyethylcellulose •Plant-derived thickening agent typically used as a binding agent or emulsifier. Also used as a film-forming agent. •In the cosmetic industry, Hydroxyethylcellulose is perfect in thickening cosmetic emulsions such as concealers, foundations and mascaras. It makes these products easy to apply onto the skin and to remain on the skin as well.

Caprylyl Glycol •Caprylyl glycol is also known as 1,2-octanediol. This compound contains two primary hydroxyl groups and has both bacteriostatic and bactericidal properties. •In addition to its anti-bacterial characteristics, it is also used as a skin conditioning agent, emollient and humectant in cosmetics. Caprylyl glycol also contributes to cosmetics as a formulation stabilizer and viscosity regulator. It can frequently be found on the ingredient lists of facial moisturizers, anti-aging treatments, lip gloss, cleansers, foundations, concealers and sunscreens. Ethylhexylglycerin •Ethylhexylglycerin is a synthetic compound derived from grains and plants,natural preservative used as an alternative to parabens. Derived from glycerin and can also be used as a deodorizer and skin conditioner. •Ethylhexylglycerin servces as a surfactant and preservant enhancer and acts as a safe preservative in minute amounts. It's a proven preservative-enhancer.

Glycerin •A naturally occurring ingredient (also synthetically made) that balances the water levels in skin to facilitate moisture. •Glycerin is used as a lubricant and humectant in a variety of personal care products, and as a cosmetic bonding agent for makeup. Simply stated, glycerin attracts water to skin and helps skin to feel smoother and softer.

Propylene Glycol •A versatile moisturizer, Propylene Glycol, produced by propylene oxide hydration. •It is responsible for the consistent texture of lipstick, the consistency of lotions and formulas that contain both oil and water, the long-lasting fragrance of perfumes. In skin and hair care products, Propylene Glycol acts by retaining the moisture content of skin or the formula, preventing the escape of moisture or water.

Tocopheryl Acetate (Pro Vitamin E) •Tocopheryl acetate is a form of vitamin E, a natural skin-conditioning agent and antioxidant. •Benefits include enhancing the efficacy of active sunscreen ingredients, reducing the formation of free radicals from exposure to UV rays, promoting the healing process, strengthening the skin's barrier function, protecting the skin barrier's lipid balance, and reducing transepidermal water loss. Attributed with antioxidant, anti-aging, moisturizing, anti- inflammatory, and enhanced SPF properties Retinyl Palmitate ( Vitamin A) •Retinyl palmitate is the the ester of retinol (vitamin A) combined with palmitic acid, a saturated fatty acid and a major component of palm oil. It is not considered to be the same ingredient as retinol. •Retinyl palmitate converts into retinol (or vitamin A), which in turn is converted into retinoic acid by specialized enzymes in the skin. Retinoic acid facilitates communication between cells, encouraging aging cells to continue their renewal process,

Panthenol (Pro Vitamin B5) •Panthenol is the provitamin of B5 because and is used in cosmetics and beauty products primarily as a lubricant, emollient and moisturizer because of its ability to bind to the hair and penetrate the skin, providing both with lubrication and hydration. •Panthenol's binding properties allow it to coat and seal the hair follicles, lubricating the shaft and making the hair appear shiny.

Simethicone •Simethicone is a grey, viscous liquid, it is an anti-foaming agent created by combining Dimethicone and Silica, it is used in cosmetic and personal care product formulas to prevent formulas from generating foam when they are shaken. Trehalose •Trehalose is a sugar found in plants and fungi. It is used in cosmetics and personal care products as a flavoring agent and moisturizer. It is considered useful because of its rehydrating and water binding properties, as well as its antioxidant powers. •Designed to address skin or hair dryness, dehydration and mild to acute damage. It also stabilizes vitamins C & E and increases the solubility of calcium, and aids in the retention of magnesium. In both skin and hair care products, this ingredient discourages the loss of moisture and also reduces body odors and odors that may cling to the hair shaft. Ascorbyl Palmitate ( Vitamin C, Anti Oxidant, Collagen Builder ) •A preservative with antioxidant properties, helping blend vitamins A, C & D into a suspension. It’s an effective collagen builder and free-radical scavenging ingredient essential to healthy skin. •With the advantage of being lipid (fat) soluble, it can penetrate the skin and deliver antioxidants faster than the water soluble forms of Vitamin C.

Dimethicone •Dimethicone is a silicon oil, man-made in the laboratory and used in personal care products as a skin protectant, and skin and hair conditioner. •Manufacturers like it because it makes products easily spreadable. Dimethicone also helps form a protective barrier on the skin, and can fill in the fine lines and wrinkles on the face, which is why it’s often used in makeup primers.

PEG 30 Stearate •PEG 30 Stearate is used in beauty products and cosmetics an emulsifying agent and surfactant, more specifically as a lipophilic polymeric emulsifier. It is the Polyethylene Glycol diester of Polyhydroxystearic Acid, and is minimally absorbed by skin because of its low molecular weight.

PEG 32 •Peg-32 also functions as an emulsifier, which is a type of ingredient that keeps unlike substances (such as oil and water) from separating.

Silica Dimethyl Silyate •Silica Dimethyl Silylate is a silica derivative used in cosmetics and personal care products as an anticaking agent, bulking agent, slip modifier, viscosity increasing agent, emollient, and most often as a suspending agent, according to Silicone Specialties.It is often found in cosmetics and lip products because of its ability to thicken while moisturizing, and provide long-lasting wear.

Cyclotetrasiloxane •This silicone-based compound is used in cosmetics to soften, smooth, and moisten. They make hair products dry more quickly and creams slide on more easily. They are also used extensively in moisturizers and facial treatments. Siloxanes can also be found in medical implants, water-repelling windshield coatings, building sealants and lubricants.

Sodium Hyaluronate ( Lash Hydration ) •Sodium Hyaluronate is the salt form of Hyaluronic Acid, a water-binding ingredient that has the ability to fill the spaces between the connective fibers known as collagen and elastin. Hyaluronic Acid is often injected into the skin (on the face most often), and hydrates and separates the skin, allowing it to retain water and create a plumping effect. Sodium Hyaluronate has been used for moisturization and wound healing since its discover in the 1930s. •Sodium Hyaluronate can replace some of the water lost in the dermis, and potentially fight wrinkles and other signs of aging.

Phenoxyethanol •PhePhenoxyethanol is an oily, slightly viscous liquid with a faint rose-like odor. In cosmetics and personal care products, •Phenoxyethanol is used in the formulation of skin care products and can also be found in eye makeup, mascara, fragrances, blushers, foundations, Mascara and makeup bases, lipstick, cuticle softeners, bath soaps, baby products, suntan and sunscreen products, and face, body and foot powders.

Potassium Sorbate •Potassium Sorbate is a mild preservative being used in cosmetic and skin care formulas as a paraben alternative to prevent or retard the growth of microorganisms and protect products from spoiling. •Potassium Sorbate is effective against fungi, mold and yeast, but less active against bacteria, and therefore not considered a broad spectrum preservative; it needs to be used in conjunction with other preservatives to ensure formulas are totally protected. It is used in a wide variety of skin care and cosmetic products, including facial, eye and hair care formulas.

Sorbic Acid •Sorbic Acid is derived from the berries of the mountain ash tree, and has traditionally been used as a preservative for food and wine due to its ability to prevent spoilage caused by yeasts, fungis and molds, as well as some other bacterias •Sorbic Acid is a white, free-flowing, crystalline powder. Sorbic Acid, occurs as a white crystalline powder, white granules, or pellets. In cosmetics and personal care products, Sorbic Acid is used primarily in the formulation of facial and eye makeup and skin care and hair products

ADDERTON® Mechanical Pencil

Mechanical Eye Pencil: with retractable Nib, no need to sharpen. Waterproof, smudge-proof formula. Super creamy texture that stains and sets in 30 seconds, perfect for “Smokey Eyes”. Long lasting permanent Eyeliner hold. Keep lid on tight to avoid drying out.

Cyclopentasiloxane • In beauty products, cyclopentasiloxane is mainly used as a conditioner, delivery agent, lubricant and solvent. Like all other silicones, this ingredient has a unique fluidity that makes it easily spreadable. When applied to the skin and hair, it gives a silky and slippery feeling to the touch and acts a mild water repellent by forming a protective barrier on the skin. It can also fill in fine lines and wrinkles, giving the face a temporary “plump” look. • Because of its water-thin consistency, it helps deliver heavier silicones also contained in a product; for this reason, is often used in conjunction with dimethicone. In fact, as a volatile silicone it quickly evaporates into the air after delivering nutrients to the skin and hair.

Synthetic Beeswax • Synthetic Beeswax is a wax synthetically derived by blended acids and blended alcohols which simulates the composition of natural beeswax. Synthetic Beeswax is the thicken lipid (oil) portion of cosmetics and personal care products and helps keep emulsions from separating into their oil and liquid components. These waxes lessen the brittleness of stick products and add strength and stability. This wax also hold together the ingredients of a compressed cake.

Arachidyl Behenate • A waxy alcohol made up by Arachidyl alcohol and Behenate Aciud

Disteardimonium Hectorite • A vegetable-derived suspending agent used to thicken oil-based products and serve as a stabilizer for emulsions This creamy, white powder is found in many face and skin creams, as well as deodorant, foundation, and lipstick. It has predictable, reproducible and stable viscosity control. Its sheer-thinning flow provides great suspension for other ingredients that would otherwise sink. Disteardimonium Hectorite is an organically modified magnesium silicate and a natural mineral.

Oryza Sativa (Rice) Bran Wax • Oryza sativa is one species of rice. Rice is the world's largest crop and serves as a staple food for a large part of the world's human population. Oryza Sativa (Rice) Bran Oil is a light yellow oil expressed from rice bran. Rice Bran Wax is an excellent vegetable wax for use in cosmetics. It can be used in anhydrous formulations, such as salves, body butters, and lip balms or in emulsions, such as creams and lotions. • Rice Bran Wax has application in a wide variety of cosmetics, and foods as a thickener, binding agent, plasticizer, coating and gelling agent. Our domestically refined Rice Bran Wax is not solvent extracted, and is rendered of its color using natural carbons and clays. This method of refinement retains policosanols, phospholipids, phytosterols and squalene resulting in Rice Bran Wax of superior quality.

Microcrystalline Wax • Microcrystalline Wax is a specific type of wax . It is used in cosmetics and beauty products as a viscosity agent, binder and emollient, and is often considered an alternative to paraffin wax. Unlike paraffin wax, Microcrystalline Wax has fine crystals, and is generally darker, more viscous, denser, tackier and more elastic than paraffin waxes. It has elastic and adhesive characteristics. Microcrystalline Wax's crystal structure is small and thin, making these waxes more flexible than paraffin wax as well.“The fine crystal structure also enables microcrystalline wax to bind solvents or oil, preventing the sweating-out of compositions." • Microcrystalline Wax is seen in a variety of cosmetics and beauty products for the following uses: Creams and Lotions as a viscosity builder and emollient; Waterproof Mascara as a water repelling agent; Eyeliner pencils as a structure formation agent; Pressed powder as a binder to add softness; Lipsticks for structure formation; Hair Care as an ingredient in styling waxes.

Mineral Oil • The mineral oils used in cosmetic products are made from the residue of plant and animal life (plankton and algae), that have been exposed to extremely high pressure and temperature deep within the Earth's crust. Mineral oil used in skin care products undergoes such extensive purification that there is hardly anything left of the original material afterwards. This purified material is also used in the development of medicine. Incidentally, it is useful for you to know that plant oils are also purified before being suitable for use on skin.

Methylparaben • Methylparaben is an antifungal and preservative that is widely used in cosmetics. Because it is easily absorbed through the skin and is generally considered non- irritating, it is a very popular beauty product ingredient and is used to prevent fungal growth and to generally preserve formulas. • Methylparaben has been used as a preservative in the food, cosmetic, and pharmaceutical industries for over 50 years. The chemical formula for methyl paraben is C8H8O3. It is also found naturally in fruits like blueberries where it has antimicrobial activi

BHT • BHA (butylated hydroxyanisole) and BHT (butylated hydroxytoluene) are closely related synthetic antioxidants used as preservatives in lipsticks and moisturizers, among other cosmetics. They are also widely used as food preservatives. Butylated hydroxytoluene, a synthetic antioxidant that has carcinogenic properties when consumed orally.

ADDERTON® Pressesd Mineral Blush

Cheek and complexion enhancer. All day wear with light reflecting minerals, softening and illuminating , with high definition pigment colours. Can be used on cheeks, eyes and lips. Easy to apply and recommended to be apllied with a Fan Brush.

Mica •Mica is a key ingredient in Mineral Make Up, giving the Skin a natural, glowing look that we have come to love in mineral makeup. Mica is not only in mineral makeup, but in most make up products on the market today. It is what gives us Pure Pigment Colour. •Mica is a Natural Mineral mined from the earth. High quality Mica will not Irritant and is Safe to use on the skin. It give s the skin a beautiful complexion, along with zinc oxide and titanium dioxide. Jojoba Oil •Jojoba oil has many qualities in helping the skin cells reserve and retain moisture. It is very gentle and so it suits all types of skin even the most sensitive. It can effectively penetrate the skin easily to improve flexibility and elasticity. Jojoba Oil few of many qualities for skin are reducing wrinkles and lightening skin marks, scars and stretch marks. For actual skin ailments such as acne, inflammation of the skin, Jojoba oil is very useful because it balances properties of the skin and moisturizes it naturally with its sebum oil which is identical to sebum oil produced by human skin. •Jojoba Seed Oil (Simmondsia Chinensis Seed Oil) acts as a moisturizer and emollient agent to improve the skin elasticity and suppleness, containing natural tocopherols to minimize oxidation and lipid peroxidation. Zinc Sterate •Zinc stearate is the Zn compound that is typically used as an anti-caking agent as it is insoluble in water. It exhibits a capacity to absorb excess moisture by coating every makeup particle, making them water repellent. This property is especially beneficial in developing foundations, which makes it an effective aesthetic enhancer, it allows ease in the application and in creating texture from among cosmetic products. For more adhesion, this compound is typically added on powders and foundations to allow high coverage and even sun protection. It exhibits a property that calms the skin from irritation, making mineral makeup ideally used by people of sensitive skin. Magnesium Carbonate • Magnesium carbonate is a solid, white mineral, and frequently occurs in nature mixed with calcite, forming dolomite or dolomitic limestone deposits. As an Inorganic mineral salt, it is used as an absorbent, opacifying agent, coloring agent, or to adjust the pH of cosmetic products.. •Magnesium carbonate is used in some of our dusting powders as an anti-caking agent and a perfume carrier. It is also used in toothpastes, medicines and soft drinks Boron Nitride •Boron nitride is a hexagonal mineral polymer with excellent chemical and thermal stability. It's used in mineral make-up as a texturizing agent to offer slip, glide, and sheen. It is an excellent alternative to bismuth oxychloride as it offers many of the same qualities. •Boron nitride is a talc substitute with a smooth, silky feel and pearly sheen. It offers excellent adhesion, some whitening of the skin, and low friction on the skin, which explains why it feels silky and soft upon application and on your skin. Although it's not the best oil absorber, it won't change the colour in your foundation, eye shadows, or blushes if you have oilier skin. Phenoxyethanol •Phenoxyethanol is a common cosmetic preservative that is considered one of the least irritating to use in formulations. It does not release formaldehyde. Phenoxyethanol is considered a safe and effective preservative when used in amounts approved for use in leave-on or rinse-off cosmetic products •Although phenoxyethanol used in skin care is almost always synthetic, this chemical occurs naturally in green tea.

Sorbic Acid •Sorbic Acid occurs naturally as para-sorbic acid in berries of the mountain ash tree, Sorbus aucuparia, Rosaceae. It can also be synthesized by various processes. Sorbic Acid is a white, free-flowing, crystalline powder. Potassium Sorbate, the potassium salt of Sorbic Acid, occurs as a white crystalline powder, white granules, or pellets. In cosmetics and personal care products, Sorbic Acid and Potassium Sorbate are used primarily in the formulation of facial and eye makeup and skin care and hair products. Sorbic Acid and Potassium Sorbate kill microorganisms, or prevent or retard their growth and reproduction, and thus protect cosmetics and personal care products from spoilage.

ADDERTON® Pressed Mineral Bronzer 5 in 1 Compact: All Over Sun Kissed Bronzer: Talc Free Mineral Powder, Foundation, Concealer, Facial Contour Enhancer, Sun Block SPF 15+. Instant Colour & Glow to the Skin, with a Slight Pearl Finish. Can be used as a Blusher, Lip Colour, Eye Shadow, Eyebrow Colour, Contourer or as an All- Over Facial Highlighter Recommended to be applied with a Flat Top Brush, Large Kabuki Or Fan Brush, You Control the Amount of Coverage, Depending on How Much is applied

Zinc Stearate •Zinc stearate is the Zn compound that is typically used as an anti-caking agent as it is insoluble in water. It exhibits a capacity to absorb excess moisture by coating every makeup particle, making them water repellent. This property is especially beneficial in developing foundations, which makes it an effective aesthetic enhancer. Since it does away with moisture, it allows ease in the application and in creating texture from among cosmetic products. For more adhesion, this compound is typically added on powders and foundations to allow high coverage and even sun protection. It exhibits a property that calms the skin from irritation, making mineral makeup ideally used by people of sensitive skin. Nylon 12 • A bulking and opacifying agent, Nylon-12 is a polymer used because of its unique properties as a flexible solid. As a clay alternative, Nylon-12 provides shine reduction, a silky feel to skin, and is able to expand and contract with facial movements without filling in small lines, creating a full and smooth appearance Nylon-12 is also hypo-allergenic and sterile. •Nylon 12 is not associated with adverse dermal effects such as skin irritation or sensitization. Nylon ingredients are polymers and are not absorbed through the skin; due to the poor absorption of polymers, there is little concern for human health after exposure to polymers when they are used in cosmetics and personal care products Caprylyl Glycol •Caprylyl glycol is also known as 1,2-octanediol. This compound contains two primary hydroxyl groups and has both bacteriostatic and bactericidal properties. •In addition to its anti-bacterial characteristics, it is also used as a skin conditioning agent, emollient and humectant in cosmetics. Caprylyl glycol also contributes to cosmetics as a formulation stabilizer and viscosity regulator. It can frequently be found on the ingredient lists of facial moisturizers, anti-aging treatments, lip gloss, cleansers, foundations, concealers and sunscreens. Phenoxyethanol •Phenoxyethanol is a common cosmetic preservative that is considered one of the least irritating to use in formulations. It does not release formaldehyde. Phenoxyethanol is considered a safe and effective preservative when used in amounts approved for use in leave-on or rinse-off cosmetic products •Although phenoxyethanol used in skin care is almost always synthetic, this chemical occurs naturally in green tea.

Hexylene Glycol •Hexylene Glycol, is used as a slip agent, solvent and viscosity decreasing agent in cosmtics and personal care.

Tocopherol •Tocopherol, or vitamin E, a fat-soluble vitamin is a naturally occuring antioxidant which can be isolated from vegetable oil. Protecting the epidermis from early stages of ultraviolet light damage; Increasing the efficacy of active sunscreen ingredients; Reducing the formation of free radicals upon skin exposure to UVA rays and other sources of skin stress; Preventing the peroxidation of fats, a leading source of cell membrane damage in the body; Reducing transepidermal water loss from skin and strengthens the skin's barrier function; Protecting the skin barrier's oil (lipid) balance during the cleansing process; Reducing the severity of sunburn. Ascorbyl Palmitate •Stable and nonacidic form of vitamin C that is effective as an antioxidant. Ascorbyl palmitate is particulatly effective at reducing free radicals generated from UVB rays and, due to its palmitate portion, is also a moisturizing form of vitamin C •Ascorbyl Palmitate is the oil soluble form of Vitamin C, fascilitated by it's bonding with palmitic aicd. Because it is oil soluble, and nonacidic, it is much more stable than the water soluble Ascorbic Acid, and can be used freely in formulation without the oxidation that turns your products brown.

ADDERTON® Pressesd Mineral Eyeshadow

Eye defining, intense pigments. Easy to blend with a long wear formula that lasts all day, offering a flawless finish. Colours naturally compliment the skin to enhance the eye contour. “Fresh and natural”, to “alluring and sophisticated”, the perfect collection of colours, for a “Smokey Eye” finish. Recommended to be applied with an Eye Contour Brush for the softest, smoothest shading around the eyes.

Jojoba Oil •Jojoba oil has many qualities in helping tall skin types skin cells reserve and retain moisture. It can effectively penetrate the skin easily to improve flexibility and elasticity. For actual skin ailments such as acne, inflammation of the skin, Jojoba oil is very useful because it balances properties of the skin and moisturizes it naturally with its sebum oil which is identical to sebum oil produced by human skin. •Jojoba Seed Oil (Simmondsia Chinensis Seed Oil) acts as a moisturizer and emollient agent to improve the skin elasticity and suppleness, containing natural tocopherols to minimize oxidation and lipid peroxidation.

Boron Nitride •Boron nitride is a hexagonal mineral polymer with excellent chemical and thermal stability. It's used in mineral make-up as a texturizing agent to offer slip, glide, and sheen. It is an excellent alternative to bismuth oxychloride as it offers many of the same qualities. •Boron nitride is a talc substitute with a smooth, silky feel and pearly sheen. It offers excellent adhesion, some whitening of the skin, and low friction on the skin, which explains why it feels silky and soft upon application and on your skin. It won't change the colour in your foundation, eye shadows, or blushes if you have oilier skin.

Magnesium Carbonate •Magnesium carbonate is a solid, white mineral, and frequently occurs in nature mixed with calcite, forming dolomite or dolomitic limestone deposits. As an Inorganic mineral salt, it is used as an absorbent, opacifying agent, coloring agent, or to adjust the pH of cosmetic products.. •Magnesium carbonate is used in some of our dusting powders as an anti-caking agent and a perfume carrier.it is also used in toothpastes, medicines and soft drinks

Sorbic Acid •Sorbic Acid occurs naturally as para-sorbic acid in berries of the mountain ash tree, Sorbus aucuparia, Rosaceae. It can also be synthesized by various processes. Sorbic Acid is a white, free-flowing, crystalline powder. Potassium Sorbate, the potassium salt of Sorbic Acid, occurs as a white crystalline powder, white granules, or pellets. In cosmetics and personal care products, Sorbic Acid and Potassium Sorbate are used primarily in the formulation of facial and eye makeup and skin care and hair products. Sorbic Acid and Potassium Sorbate kill microorganisms, or prevent or retard their growth and reproduction, and thus protect cosmetics and personal care products from spoilage.

ADDERTON® Pressesd Mineral Foundation 4 in 1: Foundation, Concealer, Finishing Powder, SPF 15+. All day, full matt coverage. Silky Smooth and lightweight on application, reflects light for a younger looking skin. Recommended to be applied with a large Kabuki brush in a firm circular motion, and build to the desired level of coverage. Full Concealer coverage can be achieved when applied with a sponge, then finish with Kabuki brush over concealer.

Hexylene Glycol •Hexylene Glycol, is used as a slip agent, solvent and viscosity decreasing agent in cosmtics and personal care.