ART
MEDIA PACK 2020
VANITY FAIR ART
Vanity Fair Art is the definitive online guide, providing a platform for the very best galleries, artists and art dealers to promote their exhibitions and works, all with the Vanity Fair seal of approval.
Vanity Fair provokes and drives intelligent dialogue and debate and brings big ideas and unforgettable images to thousands of modern, culture-hungry and sophisticated consumers.
https://www.vanityfair.com/london CIRCULATION
12,869,934 PRINT TOTAL SOCIAL Circulation 69,131 FOLLOWERS Readership 159,000 Average HHI £162,142 Female 86% ABC1 77% AB 41% Average age 39 London/SE 64%
ONLINE Unique Users 873,858 Monthly UU’s Page impressions 1,253,345 Average HHI £155,115 Female 62% ABC1 75% AB 49% Average age 44 London/SE 43%
Source: ABC June- Dec 2019; PAMCO July - June 2019; VANITY FAIR ART
● 70% of Vanity Fair readers consider art galleries and museums a hobby or interest.
● They are 60% more likely than the average ABC1 adult to have visited an art gallery or art exhibition in the last month.
● They are 75% more likely than the average adult to read about art galleries or art exhibitions in newspapers, magazines or online.
● On average, Vanity Fair readers spend a collective £23.4bn on art each year.
Source: Luxury Survey 2019, TGI Clickstream 2019 Q2, Condé Nast Luxury Survey 2019; collective spend calculated by extrapolating individual spend by total brand reach (PAMCo 3, 2019) BRAND FOOTPRINT
1.4 MILLION +
READERS PER MONTH
PRINT, TABLET, MOBILE UK ONLINE TRAFFIC VANITY FAIR LONDON VF LDN Newsletter 159K 1.2M 33.7K 5K+
VANITY FAIR ART ANNUAL MEMBERSHIP
Website ● A detailed profile in the gallery section of Vanity Fair Art for 12 months ● 1 x profile image; 1 x video of your virtual gallery tour; 4 x further images on your bespoke Vanity Fair webpage. ● 100 words of copy, edited by Vanity Fair ● Click-through links to your website, email and social media channels
Traffic Driving Media ● Traffic drivers on vanityfair.com/london and Vanity Fair London social channels to boost page views ● Print advertising in Vanity Fair and Tatler for the Vanity Fair Art homepage
Accreditation Logo ● Vanity Fair Art accreditation logo and window badge for use on all print and online marketing materials
Please get in touch with the Vanity Fair Art team for membership rates.
VANITY FAIR ART LAYOUT
ONLINE PROFILE EXAMPLE
ART
MEDIA PACK 2020
CONTACT US Vanity Fair, The Condé Nast Publications Ltd, Vogue House, Hanover Square, London W1S 1JU; tel: 020 7152 3183 [email protected]