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ßroaticastînq the BUSINESS WEEKLY of TELEVISION and RADIO

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ßroaticastînq the BUSINESS WEEKLY of TELEVISION and RADIO FEBRUARY 12. 1968 50 CENTS 37111 YEAR ßroaticastînq THE BUSINESS WEEKLY OF TELEVISION AND RADIO . `?' ' House bill poses new threat to station trading. p21 /61- Kennedy, Magnuson break through cigarette front. p26 Government, industry debate consumer protection. p32 FCC abandons its limit on TV station ownership. p40 COMPLETE INDEX PAGE 7 "You will never know how many lives you saved." Late in January last year came a snowfall that literally paralyzed western Michigan. People were stranded. Trans- portation was non -existent. All semblance of normal community activity ceased. The Fetzer radio station in Kalamazoo immediately switched its entire programming over to coordinating and broadcasting literally thousands of emergency messages. This continued around the clock for three straight days. The quote in the headline above was from one of the many, many letters received from thankful western Michigan residents. Ata ?Id. rr .,cilr{1nm WKZO WKZO -TV KOLN -TV KGIN -TV WJEF Kalamoroo Kalaorc-a tincolo ..,rand Island Grand Rapids WWTV WWUP -TV WJFM WWTV -FM Cadillac Sault Ste. Marie Grand Rapids Cadillac 30 EXTRAORDINARY MOTION PICTURES 22 IN COLOR ALL FIRST RUN OFF -NETWORK v"" WARNER BROS.- SEVEN ARTS 30 EXTRAORDINARY MOTION PICTURES 3LUME 22 IN COLOR ALL FIRST RUN OFF -NETWORK YEAR OF AVAILABLE PRODUCTION/ COLOR RUNNING ON OR E RELEASE OR B/W TIME BEFORE CAST Richard Beymer, Diane Baker, Corinne Calvet, Fred Clark, Dan Dailey, lames Dunn, NINGWAY'SADVENTURES OF A YOUNG MAN 1962 COLOR 145 12/1/68 Juano Hernandez, Arthur Kennedy, Ricardo Montalban, Susan Strasberg, Jessica Tandy, r ` Eli Wallach, with Paul Newman as The Battler ". George Hamilton, Jason Robards, Eli Wallach, Jack Klugman, George Segal, ONE 1964 B/W 111 5/25/69 Sam Levene, Ruth Ford TIC'S CHOICE 1963 COLOR 100 10/2/68 Bob Hope, Lucille Ball, Marilyn Maxwell, Rip Torn, Jim Backus iS OF WINE AND ROSES 1963 B/W 117 10/2/68 Jack Lemmon, Lee Remick, Charles Bickford, Jack Klugman 1 Bette Davis, Karl Malden, Peter Lawford, Philip Carey, Jean Hagen, ID RINGER 1 1964 B/W 116 8/31/69 George Macready, Estelle Winwood Glenn Ford, Geraldine Page, Angela Lansbury, Barbara Nichols, Michael Anderson, Jr., . Ili HEART 1965 B/W 114 10/15/70 Patricia Barry, Charles Drake ISTANT TRUMPET 1964 COLOR 117 6/30/69 Troy Donahue, Suzanne Pleshette, Diane McBain, James Gregory Robert Walker, Burl Ives, Walter Matthau, Tommy Sands, Millie Perkins; ìIGN PULVER 1964 104 7/27/69 COLOR Kay Medford, Larry Hagman Animated Feature with voices of Judy Garland, Robert Goulet, Red Buttons, ' PURR -EE 1962 85 NOW COLOR Hermione Gingold SY 1963 COLOR 143 10!2/69 Rosalind Russell, Natalie Wood, Karl Malden, Betty Bruce, Paul Wallace : INCREDIBLE MR. LIMPET 1964 COLOR 99 9/27/69 Don Knotts, Carole Cook, Jack Weston, Andrew Duggan, Larry Keating kND OF LOVE 1963 COLOR 101 6/24/68 Robert Preston, Tony Randall, Walter Matthau, Georgia Moll SES FOR MY PRESIDENT 1964 B/W 113 11/10/69 Fred MacMurray, Polly Bergen, Arlene Dahl, Eli Wallach, Edward Andrews : LION 1962 COLOR 96 10/1/68 William Holden, Trevor Howard, Capucine, Pamela Franklin MARRIAGE-GO-ROUND 1961 COLOR 98 11/1/68 Susan Hayward, James Mason, Julie Newmar, Robert Paige Troy Donahue, Connie StevensDyke , Ty Hardin, Stefanie Powers, Robert Conrad, . .M SPRINGS WEEKEND 1963 COLOR 100 10/2/68 Jack Weston , Jerry Van ?TRAIT OF A MOBSTER 1961 B/W 108 10/31/68 Vic Morrow, Leslie Parrish, Peter Breck, Ray Danton 109 1963 COLOR 140 2/22/68 ' Cliff Robertson, Ty Hardin, James Gregory, Robert Culp, Grant Williams PAGE 1963 COLOR 98 11/12/68 Robert Mitchum, Elsa Martinelli, Jack Hawkins, Sabu ROMAN SPRING OF MRS. STONE 1961 COLOR 104 10/15/70 Vivien Leigh, Warren Beatty, Lotte Lenya, Jill St. John E SECOND TIME AROUND 1961 COLOR 99 12/1/68 Debbie Reynolds, Andy Griffith, Thelma Ritter, Steve Forrest, Juliet Prowse, Ken Scott TFranony CurtisJeffries, Natalie Wood, Henry Fonda, Lauren Bacall, Mel Ferrer, Larry Storch, ( AND THE SINGLE GIRL 1964 COLOR 114 1/25/70 , Edward Everett Horton , Stubby Kaye SINS OF RACHEL CADE 1961 COLOR 123 10/2/68 Angie Dickinson, Peter Finch, Roger Moore, Woody Strode, Errol John, Juano Hernandez NCER'S MOUNTAIN 1963 COLOR 118 8/5/68 Henry Fonda, Maureen O'Hara, James MacArthur, Donald Crisp, Wally Cox, Mimsy Farmer -ENDOR IN THE GRASS 1961 COLOR 124 10/31/69 Natalie Wood, Warren Beatty, Pat Hingle, Audrey Christie, Sandy Dennis, Gary Lockwood Richard Egan, Dorothy McGuire, Sandra Dee, Arthur Kennedy, Troy Donahue, UMMER PLACE 1959 COLOR 130 NOW Constance Ford, Beulah Bondi YSSES 1955 COLOR 104 NOW Kirk Douglas, Anthony Quinn, Silvana Mangano, Rossana Podesta :L OF NOISE 1963 B/W 112 10/2/68 Suzanne Pleshette, Ty Hardin, Dorothy Provine, Ralph Meeker Shirley Maclami,nePau l N,ewman Rom,Mitcha Martin , , IAT A WAY TO GO! 1964 COLOR 111 12/1/68 Robert Cumings, Dick Van Dyke, Rberteginald GardinerDean, Margaret DumontGene , FKellyifi D'Orsay James Franciscus, Suzanne Pleshette, Genevieve Page, Eva Gabor; Mary Astor, UNGBLOOD HAWKE 1964 B/W 137 12/28/69 Lee Bowman, Edward Andrews, Don Porter, Mildred Dunnock, Werner Klemperer Contact your Warner Bros. -Seven Arts' sales office for market availability: WARNER BROS. -SEVEN ARTS NEW YORK: 200 Park Avenue (212) 986.1717 CHICAGO: 550 West Jackson Blvd. (312) 372-8089 DALLAS: 508 Park Avenue (214) 747 -9925 LOS ANGELES: 291 S. La Cienega Blvd., Beverly Hills (213) 657- J771r..; why gamb PLACE YOUR MONEY ON CHANNEL 4 AND HAVE A WINNER EVERY TIM KRLD -TV continues to be the dominant station In the market - leading the second station by 26.5% more homes per average quarter -hour, 9:00 A.M. to midnight, Sunday thru Saturday.'` Contact your H -R representative for details an availabilities. WARB November 1967 Television Audience Estimates represented nationally by 0 KRLD-TV The Dallas Times Herald Station CLYDE W. REMO ERT, President 0,1 LLAS 4 BROADCASTING, February 12, 1968 Downfield block CLOSED CIRCUIT® Block Drug reportedly is pushing drive, apparently without success so far, to establish precedent of TV sta- Association of Broadcasters conven- ecutive suite. Mr. Adams's other duties tion acceptance -at straight minute tion March 31 -April 3. Decision (advertising, promotion, press infor- rate -of 60- second piggyback featur- hinges on speed with which lab tech- mation, standards and practices) would ing products made by unrelated com- nicians can assemble demonstration go to Robert D. Kasmire, vice presi- that panies. Products: Block's B. C. model from lab model reportedly dent, coporate information in execu- remedy, and Ex -Lax. Stations reps say was taken apart some time ago during tive suite. design of production prototype. Also that so far as they know nobody has While Mr. Adams states he hasn't some officials think it would serve accepted plan and that stations are yet made up his mind whether to take company's station relations better to insisting on payment by each adver- early retirement at age 55, take sab- give first showing at CBS -TV affiliates tiser at full 30- second rate. Block's batical year on leave basis or stay on convention next May. advertising VP is A. L. Plant, former job, inside speculation is that he won't head of Association of National Ad- First public demonstration of CBS's in any event reach decision in June as vertisers' TV committee. EVR system of playback through TV expected. Rather action might come sets awaits building of prototypes in Ex -Lax is represented by Grey Ad- after November elections, and odds England, and probably won't come vertising, which also handles Block's still favor his voluntary retirement until midyear. CBS officials are now despite top -level pressure to stick with Polident powders and tablets and Poli- talking more enthusiastically than ever B. C. handled by it. grip. is Sullivan, about market potential of in -home & Bayles. Stauffer, Colwell Why these EVR, though they're still saying first particular products were chosen for market will be for educational use in Shaky pairing is unclear; one rep noted that England. both had been buying 30's independ- Whether Donald Conaway, national ently and suggested it had simply oc- executive secretary of American Fed- curred to someone that both could Advance planning eration of Television and Radio Ar- tists, get better deal if they could place One of television's most successful will be leaving post he has held them back to back as one -minute unit. producers of quality drama, George for past 12 years may have been de- (Some agency sources close to project Schaefer of Compass Productions cided at meeting of union's national refer to them not as piggybacks but (Hallmark Hall of Fame, CBS Play- executive board scheduled for last Saturday (Feb. 10) in as "divided minutes. ") Markets being house) is seeking support for pet New York. Mr. Conaway solicited reportedly include Albany, project: stockpiling of serious dramas has encountered vigorous opposition members Ga.; Hattiesburg, Miss.; Montgomery to be produced over next few year from in recent years, particularly from newsmen and Mobile, Ala., and Charleston, and offered to public in five years or corps, which was instrumental in re- S. C. more when in -home playback of TV jecting contract proposal last spring programs becomes reality. His con- that led to union's first national strike. viction is there must be satisfactory Mirage Also rankling are fines levied by supply of programing material avail- AFTRA against network newsmen able at time home playback equip- Hershey Chocolate Corp., which who crossed National Association of has managed to dominate its field ment comes on market.
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