ßroaticastînq the BUSINESS WEEKLY of TELEVISION and RADIO

Home , Burt Brinckerhoff, Color suite, Constance Ford, Dan Dailey, Diane McBain, Joanna Moore

FEBRUARY 12. 1968 50 CENTS 37111 YEAR ßroaticastînq THE BUSINESS WEEKLY OF TELEVISION AND RADIO

. `?' ' House bill poses new threat to station trading. p21 /61- Kennedy, Magnuson break through cigarette front. p26

Government, industry debate consumer protection. p32

FCC abandons its limit on TV station ownership. p40

COMPLETE INDEX PAGE 7

"You will never know how many lives you saved."

Late in January last year came a snowfall that literally paralyzed western Michigan. People were stranded. Trans- portation was non -existent. All semblance of normal community activity ceased. The Fetzer radio station in Kalamazoo immediately switched its entire programming over to coordinating and broadcasting literally thousands of emergency messages. This continued around the clock for three straight days. The quote in the headline above was from one of the many, many letters received from thankful western Michigan residents.

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WKZO WKZO -TV KOLN -TV KGIN -TV WJEF Kalamoroo Kalaorc-a tincolo ..,rand Island Grand Rapids WWTV WWUP -TV WJFM WWTV -FM Cadillac Sault Ste. Marie Grand Rapids Cadillac 30 EXTRAORDINARY MOTION PICTURES 22 IN COLOR ALL FIRST RUN OFF -NETWORK

v"" WARNER BROS.- SEVEN ARTS 30 EXTRAORDINARY MOTION PICTURES 3LUME 22 IN COLOR ALL FIRST RUN OFF -NETWORK

YEAR OF AVAILABLE PRODUCTION/ COLOR RUNNING ON OR E RELEASE OR B/W TIME BEFORE CAST

Richard Beymer, Diane Baker, Corinne Calvet, Fred Clark, Dan Dailey, lames Dunn, NINGWAY'SADVENTURES OF A YOUNG MAN 1962 COLOR 145 12/1/68 Juano Hernandez, Arthur Kennedy, Ricardo Montalban, Susan Strasberg, Jessica Tandy, r ` Eli Wallach, with Paul Newman as The Battler ".

George Hamilton, Jason Robards, Eli Wallach, Jack Klugman, George Segal, ONE 1964 B/W 111 5/25/69 Sam Levene, Ruth Ford

TIC'S CHOICE 1963 COLOR 100 10/2/68 Bob Hope, Lucille Ball, Marilyn Maxwell, Rip Torn, Jim Backus iS OF WINE AND ROSES 1963 B/W 117 10/2/68 Jack Lemmon, Lee Remick, Charles Bickford, Jack Klugman

1 Bette Davis, Karl Malden, Peter Lawford, Philip Carey, Jean Hagen,

ID RINGER 1 1964 B/W 116 8/31/69 George Macready, Estelle Winwood

Glenn Ford, Geraldine Page, Angela Lansbury, Barbara Nichols, Michael Anderson, Jr., . Ili HEART 1965 B/W 114 10/15/70 Patricia Barry, Charles Drake

ISTANT TRUMPET 1964 COLOR 117 6/30/69 Troy Donahue, Suzanne Pleshette, Diane McBain, James Gregory

Robert Walker, Burl Ives, Walter Matthau, Tommy Sands, Millie Perkins; ìIGN PULVER 1964 104 7/27/69 COLOR Kay Medford, Larry Hagman

Animated Feature with voices of Judy Garland, Robert Goulet, Red Buttons, ' PURR -EE 1962 85 NOW COLOR Hermione Gingold

SY 1963 COLOR 143 10!2/69 Rosalind Russell, Natalie Wood, Karl Malden, Betty Bruce, Paul Wallace

: INCREDIBLE MR. LIMPET 1964 COLOR 99 9/27/69 Don Knotts, Carole Cook, Jack Weston, Andrew Duggan, Larry Keating

kND OF LOVE 1963 COLOR 101 6/24/68 Robert Preston, Tony Randall, Walter Matthau, Georgia Moll

SES FOR MY PRESIDENT 1964 B/W 113 11/10/69 Fred MacMurray, Polly Bergen, Arlene Dahl, Eli Wallach, Edward Andrews

: LION 1962 COLOR 96 10/1/68 William Holden, Trevor Howard, Capucine, Pamela Franklin

MARRIAGE-GO-ROUND 1961 COLOR 98 11/1/68 Susan Hayward, James Mason, Julie Newmar, Robert Paige

Troy Donahue, Connie StevensDyke , Ty Hardin, Stefanie Powers, Robert Conrad, . .M SPRINGS WEEKEND 1963 COLOR 100 10/2/68 Jack Weston , Jerry Van

?TRAIT OF A MOBSTER 1961 B/W 108 10/31/68 Vic Morrow, Leslie Parrish, Peter Breck, Ray Danton

109 1963 COLOR 140 2/22/68 ' Cliff Robertson, Ty Hardin, James Gregory, Robert Culp, Grant Williams

PAGE 1963 COLOR 98 11/12/68 Robert Mitchum, Elsa Martinelli, Jack Hawkins, Sabu

ROMAN SPRING OF MRS. STONE 1961 COLOR 104 10/15/70 Vivien Leigh, Warren Beatty, Lotte Lenya, Jill St. John

E SECOND TIME AROUND 1961 COLOR 99 12/1/68 Debbie Reynolds, Andy Griffith, Thelma Ritter, Steve Forrest, Juliet Prowse, Ken Scott

TFranony CurtisJeffries, Natalie Wood, Henry Fonda, Lauren Bacall, Mel Ferrer, Larry Storch, ( AND THE SINGLE GIRL 1964 COLOR 114 1/25/70 , Edward Everett Horton , Stubby Kaye

SINS OF RACHEL CADE 1961 COLOR 123 10/2/68 Angie Dickinson, Peter Finch, Roger Moore, Woody Strode, Errol John, Juano Hernandez

NCER'S MOUNTAIN 1963 COLOR 118 8/5/68 Henry Fonda, Maureen O'Hara, James MacArthur, Donald Crisp, Wally Cox, Mimsy Farmer

-ENDOR IN THE GRASS 1961 COLOR 124 10/31/69 Natalie Wood, Warren Beatty, Pat Hingle, Audrey Christie, Sandy Dennis, Gary Lockwood

Richard Egan, Dorothy McGuire, Sandra Dee, Arthur Kennedy, Troy Donahue, UMMER PLACE 1959 COLOR 130 NOW Constance Ford, Beulah Bondi

YSSES 1955 COLOR 104 NOW Kirk Douglas, Anthony Quinn, Silvana Mangano, Rossana Podesta

:L OF NOISE 1963 B/W 112 10/2/68 Suzanne Pleshette, Ty Hardin, Dorothy Provine, Ralph Meeker

Shirley Maclami,nePau l N,ewman Rom,Mitcha Martin , , IAT A WAY TO GO! 1964 COLOR 111 12/1/68 Robert Cumings, Dick Van Dyke, Rberteginald GardinerDean, Margaret DumontGene , FKellyifi D'Orsay

James Franciscus, Suzanne Pleshette, Genevieve Page, Eva Gabor; Mary Astor, UNGBLOOD HAWKE 1964 B/W 137 12/28/69 Lee Bowman, Edward Andrews, Don Porter, Mildred Dunnock, Werner Klemperer

Contact your Warner Bros. -Seven Arts' sales office for market availability: WARNER BROS. -SEVEN ARTS NEW YORK: 200 Park Avenue (212) 986.1717 CHICAGO: 550 West Jackson Blvd. (312) 372-8089 DALLAS: 508 Park Avenue (214) 747 -9925 LOS ANGELES: 291 S. La Cienega Blvd., Beverly Hills (213) 657- J771r..; why gamb

PLACE YOUR MONEY ON CHANNEL 4 AND HAVE A WINNER EVERY TIM KRLD -TV continues to be the dominant station In the market - leading the second station by 26.5% more homes per average quarter -hour, 9:00 A.M. to midnight, Sunday thru Saturday.'` Contact your H -R representative for details an availabilities.

WARB November 1967 Television Audience Estimates

represented nationally by 0 KRLD-TV The Dallas Times Herald Station CLYDE W. REMO ERT, President 0,1 LLAS

4 BROADCASTING, February 12, 1968 Downfield block CLOSED CIRCUIT® Block Drug reportedly is pushing drive, apparently without success so far, to establish precedent of TV sta- Association of Broadcasters conven- ecutive suite. Mr. Adams's other duties tion acceptance -at straight minute tion March 31 -April 3. Decision (advertising, promotion, press infor- rate -of 60- second piggyback featur- hinges on speed with which lab tech- mation, standards and practices) would ing products made by unrelated com- nicians can assemble demonstration go to Robert D. Kasmire, vice presi- that panies. Products: Block's B. C. model from lab model reportedly dent, coporate information in execu- remedy, and Ex -Lax. Stations reps say was taken apart some time ago during tive suite. design of production prototype. Also that so far as they know nobody has While Mr. Adams states he hasn't some officials think it would serve accepted plan and that stations are yet made up his mind whether to take company's station relations better to insisting on payment by each adver- early retirement at age 55, take sab- give first showing at CBS -TV affiliates tiser at full 30- second rate. Block's batical year on leave basis or stay on convention next May. advertising VP is A. L. Plant, former job, inside speculation is that he won't head of Association of National Ad- First public demonstration of CBS's in any event reach decision in June as vertisers' TV committee. EVR system of playback through TV expected. Rather action might come sets awaits building of prototypes in Ex -Lax is represented by Grey Ad- after November elections, and odds England, and probably won't come vertising, which also handles Block's still favor his voluntary retirement until midyear. CBS officials are now despite top -level pressure to stick with Polident powders and tablets and Poli- talking more enthusiastically than ever B. C. handled by it. grip. is Sullivan, about market potential of in -home & Bayles. Stauffer, Colwell Why these EVR, though they're still saying first particular products were chosen for market will be for educational use in Shaky pairing is unclear; one rep noted that England. both had been buying 30's independ- Whether Donald Conaway, national ently and suggested it had simply oc- executive secretary of American Fed- curred to someone that both could Advance planning eration of Television and Radio Ar- tists, get better deal if they could place One of television's most successful will be leaving post he has held them back to back as one -minute unit. producers of quality drama, George for past 12 years may have been de- (Some agency sources close to project Schaefer of Compass Productions cided at meeting of union's national refer to them not as piggybacks but (Hallmark Hall of Fame, CBS Play- executive board scheduled for last Saturday (Feb. 10) in as "divided minutes. ") Markets being house) is seeking support for pet New York. Mr. Conaway solicited reportedly include Albany, project: stockpiling of serious dramas has encountered vigorous opposition members Ga.; Hattiesburg, Miss.; Montgomery to be produced over next few year from in recent years, particularly from newsmen and Mobile, Ala., and Charleston, and offered to public in five years or corps, which was instrumental in re- S. C. more when in -home playback of TV jecting contract proposal last spring programs becomes reality. His con- that led to union's first national strike. viction is there must be satisfactory Mirage Also rankling are fines levied by supply of programing material avail- AFTRA against network newsmen able at time home playback equip- Hershey Chocolate Corp., which who crossed National Association of has managed to dominate its field ment comes on market. He hopes to Broadcast Employes and Technicians' interest large company other - without consumer advertising, to or well picket lines -which AFTRA leaders financed organization that is willing chagrin of trade, isn't altering its poli- had agreed to honor -last fall. cy, for present, anyway. Fortnight ago to invest now for potentially high Hershey ran full -page in Wall Street return in five years or more. Journal announcing change in name Together again to Hershey Foods Corp., along with New partners After lapse of three years that caused rust- National new trademark, and Association of Broadcasters and Na- lings along Madison Avenue. National representation changes coming up: WOW- AM -TV Omaha tional Cable Television Association But spokesman for company advised (Meredith) to Katz Agency effective will meet on CATV copyright issue. BROADCASTING last week that market- April 1; wics -Tv Springfield, Ill., to Committees of two groups have set in U. S. "does 4 ing program at present Katz effective March 1; KCMO-TV March for session in place still un- not include advertising" but that "we Kansas City (Meredith) to Blair Tele- designated. Last time NAB and NCTA are always reviewing and evaluating vision effective March I. held talks was in February 1965. program "what effects an advertising New round has been generated by might have on sales -profit picture." Two for one last year's meetings of Hatch -Stern ad He added that one -shot PR ad "is not hoc committee. That group attempted to be construed that Hershey will be If, as previously reported (CLOSED to narrow areas in which broadcasters entering the era of advertising, how- CIRCUIT, Sept. 25, 1967) David C. and CATV operators had strong dif- ever." Adams leaves NBC this year (possibly ferences and areas in which possibility on trial sabbatical), prospects are he of agreement was apparent. Main Maybe will be succeeded by two staff execu- issue was to break NAB -NCTA im- tives. To handle matters related to passe on copyright legislation. Robert There's outside chance that CBS corporate affairs, law and affiliate re- W. Ferguson, WTRF -TV Wheeling, W. Laboratories will demonstrate broad- lations veteran NBC vice president Va., heads NAB delegation, Alfred cast version of its radical new Elec- and general attorney, Thomas E. Er- R. Stern, TV Communications, hedds tronic Video Recording at National vin, would move into sixth -floor ex- NCTA team.

BROADCASTING, February 12, 1968, Vol. 74, No. 7. Published every Monday by BROADCASTING PUBLICATIONS INC., 1735 DeSales Street, N. W. Washington, D. C. 20036. Second -class postage paid at Washington, D. C. and additional offices. Postmaster: Send Form 3579 to BROADCASTING, Washington, D. C, 20036. Nobody we know latches their dial at Channel 7, but these audience figures make us wonder.

TOTAL WEEKLY CIRCULATION

WHIO -TV STATION B WHIO -TV ADVANTAGE

OqO TOTAL DAY 515,000 425,000 90,000 (WHIP TV EARLY EVENING 338,000 285,000 53,000

PRIME TIME 442,000 371,000 0 Obi 71,000 gYTON 0' LATE EVENING 155,000 117,000 38,000 Represented by Petry Source: NSI = TV Weekly Cumulative Audiences -October -November 1967

Any figures quoted or derived from audience surveys are estimates subject to sampling and other errors. The original reports can be reviewed for details on methodology.

MOCox Broadcasting Corporation stations: WSB AM-FM -TV, Atlanta: WHIO AM-FM-TV, Dayton: WSOC AM-FM -TV, Charlotte: W100 AM-FM. Miami: KTVU, San Francisco-Oakland; WIIC TV, Pittsburgh

6 BROADCASTING, February 12, 1968 WEEK IN BRIEF

Representatives Dingell and Moss propose strong anti - Government, industry representatives meet at AAF's trafficking bill, would give FCC power to determine "fair Washington conference, draw battle positions on con- market value" of stations' assets, require full hearing for sumer protectionism; business -advertising forces say

every transfer of station license. See .. . "don't overlegislate." See ... STATION TRADING THREAT ... 21 HOW TO PROTECT CONSUMER? ... 32

Tough network -regulation bill offered last year is ex- FCC formally buries interim policy that would limit panded, would put nets out of any other types of busi- spread of multiple -station ownerships into top -50 markets. ness, ban network syndication of TV programs, prohibit Commissioner Loevinger provides swing vote. FCC says it any network ownership of programs. See .. will now look hard at individual cases. See ... REVISED NETWORK BILL ... 22 BRAKE RELEASED ... 40

FCC Commissioner Nicholas Johnson doesn't approve of Networks are rushing plans for 1968 -1939 show lineup his performance in NCTA promotional film, says he to present it to advertisers by end of February. Longer thought it was to be "serious study" on CATV, attempts to program trend continues; reduction seen in pilot pro-

put his segments on cutting -room floor. See .. . grams especially one -hour productions. See .. .

NICK'S CATV PITCH .. . 23 TV NETWORKS HURRY ... 50

Disclosure that P. Lorillard Co. has agreed to abandon NAB President Vincent Wasilewski in New York speech professional sports on TV next season marks TV's $200 - calls on broadcasters to campaign to preserve present million -a -year cigarette business. Other firms noncom - system of communications, but also to be prepared to mital; radio hopes for tobacco spending revival. See ... "accept constructive change." See .. CIGARETTE FRONT BREACH ... 26 FIGHT FOR SPACE ... 60

Advertiser -account switches among agencies slowed FCC begins review of staff studies on implications of down in 1967 to $286 million from record high in 1966. various approaches to land- mobile radio's expressed need for space with frequencies now assigned to Largest transfer involved American Home Products, which spectrum

moved aggregate of $35 million in business. See ... UHF. See .. , ADVERTISER SHIFTS ... 30 FCC SEARCHES ... 62

DEPARTMENTS

AT DEADLINE 9 PROGRAMING 50 Bróadcastinq BROADCAST ADVERTISING 26 WEEK'S HEADLINERS 10 CHANGING HANDS 44 WEEK'S PROFILE 79 Published every Monday by BaoAn- casrura PVSLICATIOñs INC. Second -class CLOSED CIRCUIT 5 postage paid at Washington. D. C., and additional offices. DATEBOOK 14 Subscription prices: Annual sub- EDITORIAL PAGE 80 scription for 52 weekly issues $10.00. Annual subscription including Year- EQUIPMENT & ENGINEERING 60 book $20.00, Add $2.00 per year for Canada and $4.00 for all other coun- FATES & FORTUNES 64 tries. Subscriber's occupation required. Regular issues 50 cents per FINANCIAL REPORTS 63 copy. BROADCASTING Yearbook, published every January, $10.00 per FOR THE RECORD 65 copy. AMERICAN BUSINESS PRESS, INC. LEAD STORY 21 Subscription orders and address changes: Send to BaonocasrINO Cir- THE MEDIA 40 culation Dept., 1735 DeSales Street, N.W., Washington, D. C., 20036. On MONDAY MEMO 18 changes, please include both old and new addresses plus address label from OPEN MIKE 14 front cover of magazine.

BROADCASTING, February 12, 1968 7 What makes a station STAND TALL?

Wes Bowen of KSL confers on traffic with Utah Highway Patrolman Richard J. Brown.

KSL Got Tough - - So Did The Law ! As in many states, Utah's traffic deaths the subject. There was opposition. Bowen were climbing. and KSL kept swinging. Wes Bowen, KSL's public affairs direc- A new bill, virtually as Bowen and KSL tor, moved into action. He was joined by proposed, passed. The governor signed it. representatives of the state's judiciary, law That was early in 1967. KSL then turned enforcement agencies, safety council, and to informing the public of the law, one of medical association. the nation's toughest on drunk driving. KSL Sobriety tests, financed by KSL, were called for enforcement. conducted at University of Utah medical It just may be that the tougher drunk school. KSL produced a 30- minute docu- driving law had something to do with these mentary, showed it to the state legislature. figures: in 1967 Utah's highway deaths Bowen addressed the combined houses on totaled 274, down 17% from 1966.

International City Location FM Radio AM Radio Television Shortwave Radio New York, N. Y. WRFM Stereo WNYW No. I Seattle, Washington KIRO Stereo KIRO 50,000 Watts KIRO S WNYW No. 2 Kansas City, Mo. KMBR Stereo KMBZ 5,000 Watts WNYW No. 3 Salt Lake City, Utah KSL Stereo KSL 50,000 Watts -KSL WNYW No. 4 'Boise, Idaho K1301 Stereo " KBOI 50,000 Watts KB01 3) WNYW No. 5 'Idaho Falls, Idaho KID Stereo KID 5,000 Watts KID So Studios in New York, N. Y. 'Affiliated With " C.P. The BONNEVILLE Group Bonneville International Corp.

B BROADCASTING, February 12, 1968 Late news breaks on this page and on page 10 Complete coverage of week begins on page 21 AT DEADLINE

from 50 kc to 25 kc) to meet needs of Norton said last Friday is use of inter- Spectrum siege police and other emergency services as ference, rather than noise, as limiting well as industrial services. factor in TV channel separations. Mr. Hyde said that action provides is escalated "significant and immediate relief -but it is not the final answer." He said it Reynolds signs up would provide "respite" while com- Use of UHF's for satellites mission gives attention "to more com- for more NFL on CBS is proposed; FCC picks up prehensive relief." He referred to commission's two -day R. J. Reynolds Tobacco Co. has re- steam on land mobile review last week of staff studies dealing newed contract with CBS-TV for spon- with UHF share of spectrum, then sorship of National Football League added: "The first step will be to in- games next season. Latest moves for UHF spectrum dicate where we think industry should Reynolds decision to go ahead, de- space came from two directions in direct their study" of problem. spite requests from Senators Robert F. Washington Friday (Feb. 9). While in Channel -splitting order adds some Kennedy (D -N. Y.) and Warren Mag- New York, Vincent Wasilewski, pres- 165 channels to public safety, indus- nuson (D-Wash.) to reconsider sports ident of National Association of Broad- trial and land transportation. Police sponsorship, was made because sports casters, was urging defense of broadcast agencies are given access to 36 new events have "unusually large male adult spectrum (see page 60). channels, with 20 of them earmarked audience," Reynolds spokesman told Recommendation that FCC reserve exclusively for police use. Five are al- BROADCASTING Friday (Feb. 9). Tobacco "some of the unassigned UHF channels" located to use by fire departments. industry has been subject to mounting for future networking use by domestic Commission action-in works two criticism from anticigarette interests broadcast satellites was made by cen- years -came after President's Advisory which claim ads during athletic events tral review committee of prestigous Commission on Civil Disorders re- unduly influence minors. National Research Council of National quested that more channels be made Reynolds announcement of contract Academy of Sciences. available to police. renewal closely followed confirmation FCC Chairman Rosel Hyde said Two More Speakers On Capitol by P. Lorillard Co. that it would not industry will be asked to participate in Hill Friday, House Small Business Sub- sponsor sports events or programs be- studies of how television's share of committee received confirmations from ginning before 9 p.m. this year (see spectrum could be made available to two more prospective participants in page 26). land -mobile users. He said FCC was spectrum hearing tentatively set for Reynolds reportedly bought two reviewing staff studies of approaches Feb. 20 (see page 63). minutes in 20 NFL games at "about that might be taken to meet land- mobile Agreeing to take part were General $70,000 per minute." radio's spectrum needs with frequencies Electric's Richard P. Gifford, chairman now allocated to UHF. of Joint Technical Advisory Committee, Johnson: no ill will; In view of "scope and complexities" and Seymour Siegel, WNYC- AM -FM -TV of problem, he said, commission's next New York. Ford: do what we can step would be notice of inquiry, possibly Counsel for subcommittee of Repre- in "a few months," to get industry com- sentative John Dingell (D- Mich.) in- FCC Comissioner Nicholas John- ments before moving to rulemaking dicated that Commerce Department son's dander began subsiding as week stage. spokesman would be Kenneth Norton drew to close, following his publicly Woods Hole Study National Re- of radio propagation laboratory in proclaimed vexation at role given him search Council's recommendation came Boulder, Colo. Mr. Norton is regarded in cable TV film (see page 23). Among in first volume of results of study on as one of Commerce's top spectrum Friday's developments: satellite applications held last summer experts, it was noted, having played Reports that Mr. Johnson had at Woods Hole, Mass. leading and sometimes controversial "volunteered" for appearance were said It contains panel recommendation role in television and FM allocations by commissioner to be incorrect. He that domestic satellite system for TV considerations since 1945. acknowledged he had written Irving networking be instituted to take place In preparation for next week's hear- Gitlin, producer of film, expressing of microwave relay terrestrial system ing on Capitol Hill, Mr. Norton has "delight" that Gitlin firm was doing now in use, and also suggests similar distributed to committee staff and to film, offering to discuss ideas. He says system be used for educational and in- panel invitees manuscript entitled "The he was contacted by either Mr. Gitlin's struction TV in conjunction with ground Silent Crisis Screams," written in 1963 office or National Cable TV Associa- cable TV systems. and submitted to telecommunications tion to do clip for film, and accepted Broadcasting panel was headed by science panel of Commerce Depart- on proviso he could review film. Be- Wilbur L. Pritchard, director, Comsat ment's Technical Advisory Committee. cause of Mr. Gitlin's death, however, Laboratories, and included Peter C. Presentation was one of working papers and rush to get film out, this was Goldmark, CBS Laboratories. Panel used by panel in its 1966 report on never done, he said. "I have no ill - found direct broadcasting at present electromagnetic spectrum problems will toward anyone," he said. time too expensive and difficult. (BROADCASTING, Oct. 24, 1966). Mr. Johnson's call for revision of Extra Frequencies Chairman Hyde's Included in present distribution are film to play down his role received no remarks came at news conference where three appendices suggesting radical plan encouragement from NCTA. commission announced it was doubling for TV allocation, to permit more TV Frederick W. Ford, NCTA president, number of frequencies available in 450- channels to be allocated through nar- said film was put together by Gitlin 470 me band (by reducing band width rower separations. Basic approach, Mr. firm which had complete editorial con-

more AT DEADLINE page 10

BROADCASTING, February 12, 1968 9 WEEK'S HEADLINERS

Ellis J. Veech Jr., media supervisor Philip S. Boone, senior VP for Dan- for advertising and marketing services cer- Fitzgerald -Sample, San Francisco. at General Mills, Minneapolis, named named general manager of western manager of broadcast media, respon- operations. Mr. Boone, with D -F -S sible for all broadcast activity. Mr. since 1958 and senior VP since last Veech joined General Mills last sum- year, will continue as chairman of mer. Earlier he was media supervisor agency's West Coast executive commit- at Knox Reeves Advertising and, prior tee. Maxwell Arnold, VP and western to that, with Gardner Advertising, St. creative director, named vice chairman Louis. James R. Barker, broadcast of that committee, which was expanded media assistant since joining GM in from four to eight members. Others ap- 1966, appointed broadcast media su- Mr. Thompson Mr. Baker pointed to committee: Robert McMillin, pervisor to assist Mr. Veech. VP and Los Angeles manager; VP's John Naylor, Hans Stern and Robert WBC station in Pittsburgh, succeeds Urban, and newly named VP's David Wilmer C. Mr. Thompson in wsz -Tv post. Hill and Lawrence Smith. Swartley, area Mr. Swartley began in WBC man- VP, Boston, agement in 1938 at wowo Fort Wayne, John H. Mitch- Westinghouse Ind., and was moved to Boston 10 years ell, VP in charge Broadcasting Co., later. In his new post, he will operate of national sales named VP, New on coporate staff level. Mr. Thomp- for Screen Gems England region. son's association with WBC includes ex- since 1952, elect- WBC owns and ecutive VP of Television Advertising ed executive VP operates WBZ -AM- Representatives, WBC's rep firm, and of company. In FM-TV Boston. acting general manager and sales man- his new post, Mr. Lamont L. (Tom- ager, KPnt(Tv) San Francisco. Mr. Mitchell will con- Mr. Swartley my) Thompson, Baker joined WBC in 1960 as assistant tinue to supervise WBZ-TV'S general program manager, WBZ-TV, and served national sales but manager since 1964, succeeds Mr. as program manager at wsz -Tv Balti- Mr. Mitchell will become di- Swartley as area VP. Win Baker, as- more and later KYW -TV Philadelphia. rectly involved in sistant general manager of KDKA -TV, He went to KDKA -TV post last year. company's worldwide operations.

For other personnel changes of the week see FATES & FORTUNES

trol. thy (D- Minn.) is wrong in claiming curred" by ETV's. "I'm extremely anxious to satisfy President Johnson is legally qualified In remarks set for inclusion in to- Commissioner Johnson. I, of course, candidate for Democratic nomination day's (Feb. 12) Congressional Record, feel that anything that we can do to for Presidency but urged court to de- Mr. Farbstein notes that latest presiden- meet his objections I would recommend cide issue quickly. tial pronouncements on ETV financing we try to do. Our purpose here is not Senator appealed FCC ruling deny- do not focus on idea, widely discussed to offend him." ing his request for equal time on net- last year during House passage of Pub- But, other cable TV industry sources works to respond to President's "Con- lic Broadcasting Act, that commercial indicated that it was too late to do any versation" program of last December broadcasters should pick up all or part editing on 20-minute, color film. It and had asked for "summary" decision of tab. already has appeared on "20 to 30" TV in light of New Hampshire primary stations, as part of National Cable TV next month (BROADCASTING, Feb. 5). MJ &A's 1967 billing Week, it was noted. Commission said its ruling on Mc- Requests to NCTA for copy of Carthy request is based on decades -old showed 10% increase Johnson letter to Gitlin and for script rule and that rule is "reasonable" inter- of Johnson's filmed remarks that ended pretation of congressional intent. MacManus, John & Adams billed on cutting -room floor repeatedly met $110 million in 1967, representing 10% with cryptic: "Sorry, but that material is Commercial licensees' increase over 1966, chairman Ernest A. not available." Jones said Friday (Feb. 9) at luncheon Mr. Johnson had said his role had marking move of New York offices to been edited out of context. bankroll sought for ETV 437 Madison Avenue. CATV were sources also not shy Agency move (from 444 Madison) about their delight in what some called Measure referred to House Corn - represents expansion of New York op- "priceless publicity" for cable TV from merce Committee Friday (Feb. 9) new com- controversy. eration, which now includes would direct FCC to study ways to munications center with broadcast elec- make commercial broadcasters support tronic equipment for testing and Quick decision asked educational stations. previewing commercials. Joint resolution entered by Repre- MJ &A, which has its main office in on McCarthy appeal sentative Leonard Farbstein (D -N.Y.) Bloomfield Hills, Mich., bills about would also put Congress on record as $100 million in U. S., of which more FCC and three TV networks told finding that commercial broadcasters than $30 million is in radio and TV. federal court in Washington Friday "should contribute substantially to con- New York office handles some 80% (Feb. 9) that Senator Eugene McCar- struction and maintenance costs in- of broadcast billing. lo BROADCASTING, February 12, 1968 Owning a Schafer Broadcast Automation System has really put wind in his sales!

Profits up ... problems down. This station Meanwhile Back at the Station owner knows his reliable Schafer System is The Live Sound of Schafer Goes On ... And on ...And on . . operating smoothly day in -day out. i: r } ¡ii r :. His people are free to be more creative ... They have more selling time, too. And Schafer gives any station owner more time for fun, relaxation, his family, and the community. That's the magic of Schafer -land. schaler World's Leader in Broadcast Automation Systems Schafer Electronics 9119 De Soto Avenue, Chatsworth, California 91311 (213) 882 -2000 DETROIT DETROIT LOS ANGELES MIAMI MILWAUKEE NEW YORK PHILADELPHIA WJBK -TV WJBK KGBS WGBS WITI -TV WHN WIBG Scion of an aristocratic family, Florence Nightingale, who inspired Henrietta Rae's celebrated "Lady With the Lamp," overcame prejudice, tradition and red tape to involve herself in the despised lot of common sol- diers, and changed the course of nursing for all history.

VOLVE M E N T. (Seventh in a series)

Becoming involved in the affairs of their when interest in their affairs is consis- communities is another basic tenet of tently demonstrated, Storer stations do Storer stations -and another reason why just that. They support drives, publicize it is good business to do business with programs and give generously of their Storer. Under the proven principle that time and talents to all manner of civic. listeners and viewers respond better ventures, and take definite stands on community affairs through frequent editorials. The resulting messages to advertisers and agencies alike: "Storer serves and by so doing sells !" *** For details on how Storer stations can help you sell in ten major markets from coast STORER) to coast, contact Storer Television Sales, Major Market Radio or the Storer sta- BROADCASTING COMPANY tion in your city. ********fir***

TOLEDO TOLEDO ATLANTA BOSTON CLEVELAND CLEVELAND WSPD -TV WSPD WA GA -TV WSBK -TV WIW -TV WJW How many telephone calls did Marjorie Slater make to test her test market advertising? One.The Blair station made 600 for her. 663 to be exact. 331 before running spot TV Associates, Inc., Boston, had no big research commercials for Bar -Tender's Brand Instant bill to pay. Perhaps your Blair man will do the Cocktail Mix, onWOKR -TV, Rochester. 332 same for you. Ask how TMP can measure afterwards.The study showed that spot televi- new product acceptance, explore spot television support increased product awareness sion effectiveness, answer your questions dramatically.The advertiser decided to in market areas from coast to coast. use the medium in additional mar- All it takes is one phone call. To your kets. And Marjorie's agency, Ingalls Blair man. BLAIR TELEVISION MONDAY MEMO from LEE KING, president, Edward H. Weiss & Co., Chicago

Social forces help stamp out dull commercials

Often these days in social conversa- self. For centuries the creator used with the immediate human responses tions you will hear the remark that tele- precious materials in his work. Today and seems to live secondhand. vision commercials are better than the the modern artist disdains the pomp of The workman has lost much of his programs. In some cases it may be true marble and uses industrial materials, craftsmanship. A society that lives by but I don't wish to argue that point steel wire, old boards or nails. cars, TV, appliances and hairdryers - here. Rebellion No new style in commu- and now a combined radio -hairdryer My premise is that many commer- nications or art has ever been created so you won't be bored -cannot pro- cials today are better than commercials that did not stem from a fresh direction duce enough mechanics skilled or hon- yesterday because there is a sort of of that society. Could it be that there est enough to keep them in repair. Gresham's law in reverse making this are things in our industrialized culture Prosperity and technology have made come about. The good appears to be that man is tired of and trying to find possible a degree of self -indulgence driving out the bad. Broad social and release from? never before possible. This is one picture historical trends may have a lot more Could it be that the great contribution of America and Americans that we to do with it than we suspect. we have made in mass marketing has have come to accept. A great deal of Our society is undergoing a profound, created a mass man that goes contrary work is directed at this picture. rapid change. A lot of sacred cows are to the growth of individual man? Could What gnaws me is the supposed ac- being looked at in a not-so- sacred way. it be that the material and social chang- curacy of this picture. Is our society When the re- examination is done we are es in our world have created a change really like that or are we prisoners of going to look remarkably different as in man's personal outlook? a social concept that is hopelessly out a society and as a marketplace. Although still sure that his is the best of date and absurdly off- target? There are changes in mood, in tem- of all possible systems, the American of New Life The consumer of today per and in values. People, especially our generation is by no means sure that is no longer the consumer of 30 years young people, have learned to look this is the best of all times. In the atom- ago. Today's market is young and even closely at themselves and their environ- ic age he cannot rid himself of fear the not -so -young are influenced by the ment. They are becoming uncomfort- his world might end in a bang. young. The new generation has rejected ably honest in questions and actions. Americans often appear sure of the a lot of the phony stances of their Mirror Of Trends Advertising is future yet we tend to cling to the past. elders, even the goal of success. very much a part of this changing socie- In everything but manners and morals The new consumer has more psycho- ty. We are experiencing some drastic we are inclined to let the past influence logical sides, angles and surfaces than changes in our business. The prolifera- our conduct. This tendency reflects an previously suspected. People really are tion of new agencies is no accident. I instinct for conformity that is obvious more experience- minded now. They believe it is a natural result of social in many ways. have a wider range of interests, a higher change -conscious or unconscious-in As society becomes more comfortable tolerance for the irreverent quip, the the American market. with conformity, individualism and ec- unexpected jolt, the spontaneous im- Most of my adult life I have been a centricity disappear. Standardization, pulse. They are more open to things student of history and philosophy. As a encouraged by TV, radio, the press and foreign, curious and unfamiliar. They result I feel that any conspicuous social the schools, has become our way. are more honest with themselves. force, whether it be architecture, art, With advertising helping to create Modern communications and trans- sculpture or advertising, is a result of styles and manners, conversation and portation may have shrunk the old the needs of that society. amusements, what to eat and what to world but they have enlarged the new Once advertising was highly intuitive. drink, the standards of social acceptance consumer world enormously. For adver- Then it became very scientific and for and the techniques of love, it is easy to tising the only area that has not ex- a long time avoided the artistic side of judge success. If you are like your suc- panded is the consumer's attention span. the business. I suppose this is because cessful neighbor you are successful. It has dwindled. art and intuition are hard to categorize. As the American market becomes Society is laughing gimmickry and Everything is more comfortable when more responsive to our technological exaggeration out of existence. How long reduced to numbers or put on charts. advances it seems to have lost touch can ordinary dull advertising hold out? But advertising, as well as being a business, is very much an art. The standard of excellence that sep- the exceptional arates the drones from Lee King has been president and creative is their ability to utilize practitioners director of Edward H. Weiss & Co., Chicago, artistic intuition in planning and creat- since 1963. He joined the agency in 1943. ing better TV commercials, radio spots Before that he was an architect and indus- or print ads. What is happening is a trial designer. Mr. King of change in the consumer. attended the Chi- reflection Institute Advertising, some advertising, is be- cago of Design, Art Institute and ginning to respond to a different con- Architectural School at Armour Institute. sumer. Advertising is changing because He still designs furniture as a hobby. of change in the receiver of the commu- Weiss broadcast accounts include Crush nication. International, Helene Curtis, Gossard, Kel- If you could have a room long enough vinator, Sara Lee, Lipton, Little Crow Mill- to display one piece of art from each ing and Luzianne Coffee. century from the start of time to today you would see man's impression of him-

18 BROADCASTING, February 12, 1968 THEY WENT TO VIETNAM FOR A LOCAL STORY.

WTIC -TV, HARTFORD, WANTED IT EXACTLY AS IT WAS - IN COLOR. According to News Director And color played a big part." between night and day. Since Tom Eaton, "Color added a new WTIC News' photographic color, expanded WTIC -TV news facet to accurate reporting when units, complete with KODAK programming still isn't we sent a news team to Vietnam. EKTACHROME Film, sent back sufficient to meet sponsor People in southern New England "perfectly exposed" footage - demand. saw their sons half a world away - enough, in fact, for two complete Kodak has helped WTIC just as our cameramen saw them. documentaries plus 75 interviews set up their ME -4 process. "Reaction was immediate. with men from the WTIC -TV Kodak supplied the simplified, People deluged us with letters. coverage area. packaged chemistry. Large metropolitan dailies and Tom Eaton believes that the Isn't it time your grassroots newspapers reported difference between color and station switched the interviews with local boys. black -and -white is the difference to color?

EASTMAN KODAK COMPANY

ATLANTA: 5315 Peachtree Industrial Blvd., Chamblee, 30005, 404 -GL 7 -5211; CHICAGO: 1901 West 22nd St., Oak Brook, 60523,

312- 654 -0200; DALLAS: 6300 Cedar Springs Rd., 75235, 214 -FL 1 -3221; HOLLYWOOD: 6706 Santa Monica Blvd., 90038, 213- 464 -6131; NEW YORK: 200 Park Ave., 10017, 212 -MU 7 -7080; SAN FRANCISCO: 3250 Van Ness Ave., 94119, 415- 776 -6055 hey, Dino! We get cards and letters, too.

January 3, 1968

Dear WBAL -TV:

I trust TV 11 will continue to lead in resentin kinds of the will ro rams which ins ire and benefit l le of the January 8, 1968 eo le Baltimore.*ltimore, Dear WEAL -TV: Once more you have demonstrated your unique `ivy LL to discover capability Q Baltimore and resent 'h mater1al of sl ificant pro ram astin value and

Baltimore

Stake YOUR advertising on OUR reputation! WBALFTV BALTIMORE

Nationally represented by Edward Petry and Company Maryland's Number One Channel of Communication

'AnPti, cP t mYUSíIVMIrItilg

February 12, 1968, Vol. 74, No. 7 New threat to station trading

House bill would require hearings on all sales, give FCC power to decide whether price is right; also under hard attack: TV network operations

A strong antitrafficking bill that and issues raised at last year's unex- This language, presently in the act, would give the FCC the power to de- pectedly prompt House Investigations would be lost after the substitution of termine the "fair market value" of sta- Subcommittee hearing on the FCC's the new Dingell -Moss provisions. tions' assets (as defined by the com- approval of a transfer of construction The bill does not indicate whether mission) and prohibit transactions ex- permits held by D. H. Overmyer to the the assets of a station for which the ceeding that value has been introduced U.S. Communications Corp. (BRoAn- FCC is to determine a "fair market by Representatives John Dingell (D- CASTING, Dec. 18). value" are to include intangible assets. Mich.) and John E. Moss (D- Calif.). The Dingell -Moss bill would require The term is apparently left to the corn - The bill would also require a full the commission in its transfer hearings mission to define. hearing, open to all "interested parties," to make "a separate finding ... for Money Breakdown The proposal for every transfer of a station license each station market concerned," the would require comprehensive financial or construction permit. lack of which had been a point at issue data be provided the commission by Representatives Dingell and Moss, in the Overmyer controversy. And the those who wish to transfer permits or joined by Congressman Richard L. Ot- proposal for hearings in all license or licenses. Sales considerations would be tinger (D-N.Y.), also submitted late permit transfers also surfaced in the limited to value of assets and out-of- Thursday (Feb. 8) a sweeping revision December hearing. pocket expenditures, "less any income of a network- regulation bill introduced Mandatory hearings including "all in- received including tax savings." The last year, adding sections that would terested parties" would open the door bill places the burden of proof on those bar TV networks from engaging in any to comparative hearings in transfer making the financial representations and other business enterprise -with the ex- cases, observers noted. That door was provides fines or jail terms for willful ception of individual station ownership closed by a 1952 amendment to the misrepresentations. (see page 22). Communications Act that prohibited the One section of the bill would remove Provisions in the license- or construc- commission from considering any claim- any legal shields on confidential com- tion- permit- transfer bill (H.R. 15266) ant for a permit or license other "than munications among principals to trans- were foreshadowed by questions asked the proposed transferee or licensee." fers or their advisers: "Any provision

Representative Dingell Representative Moss Representative Ottingér

BROADCASTING, February 12, 1968 21 of law prohibiting the disclosure of the "Fair market value" of assets would value of assets (including methods of contents of messages or communica- be as found not more than 90 days determining market value); information tions shall not be deemed to prohibit prior to the application for transfer, on expenses; data on outstanding debt the disclosure of any matter in accord- thereby providing that any depreciation obligations; names and compensation ance with the provisions of this sec- of equipment be a factor in a final price. given officers and employes, and (for this sec- construction permits) an of state tion." Observers doubted that Financial records the bill would re- audit tion could, if enacted, be found to be of completion of facilities and work quire to be filed would include certified constitutional. needed to put the station on the air. financial Under the bill, the commission would statements of each permittee The commission would have right of be required to report in detail on deci- or licensee "and each of its subsidiaries" access to "all accounts, records and sions, including "a statement of findings for a current period, a balance sheet memoranda of the permittee or licen- and conclusions as well as the reasons and income and expense statements; see." Fines for misrepresentation would or basis therefore upon all the material copies of similar statements for all pe- range from $1,000 to $5,000, or im- issues of fact, law or discretion pre- riods during which the permit or license prisonment from one to three years sented on the record." was held; an inventory and fair market could be imposed. A bill to cut TV networks off at knees ITS AIM: TO STRIP THEM OF ALL OWNERSHIPS BUT STATIONS

Three House Commerce Committee rector, employe or agent of any other hibition on network ownership of pro- members have introduced what was business organization except individual grams that are distributed to affiliates. described last week as the strongest station licensees as authorized by [the Networks or network personnel could network -regulation bill ever proposed Communications Act]. not engage in syndication -that is, "the in Congress. The measure, built on a (Before its submission, the words sale, licensing or distribution of televi- sweeping bill submitted last year, adds "majority interest" were added to the sion programs to television stations provisions that would put television net- draft bill. Before the change, the text within the U.S. for nonnetwork exhi- works out of any other business, ban would have attempted to prohibit any bition... . network syndication of television pro- ownership interest whatsoever.) grams and flatly prohibit any network Tougher Provisions Nor could net- ownership of programs, except for those Small Chance of Passage One ob- works offer programs for network ex- to be shown only on network -owned server noted that the bill's ownership hibition in which such network (or stations. provisions were so sweeping that, if network personnel) has any ownership Last year's bill, submitted (as was enacted, "NBC would be required to interest. The previous provision would the present version) by Commerce divest itself of RCA." Doubt was ex- have permitted networks to own pro- Committee members John Dingell (D- pressed that a bill of such radical grams they had themselves produced; it Mich.), John E. Moss (D- Calif.) and impact could have much chance of still stands in the bill but is presumably Richard L. Ottinger (D-N.Y.), (BROAD- passage, but it was suggested that hear- superseded by the more restrictive lan- CASTING, June 5, 1967) provided for ings on the measure were a distinct guage. the direct regulation of networks by possibility and in the resulting uproar Both program -ownership provisions the FCC, proposed severe limits on the parts of the omnibus measure -or other are considered much more sweeping amount of prime-time programing net- ideas, now held in abeyance -might than the FCC's proposed 50 -50 rule, a works could offer, would ban network become law. At the very least, one largely discredited attempt to open up ownership of programs networks did informed source said, controversy raised more opportunities for independent pro- not themselves produce and network by the bill might pre -empt attempts to gram producers by requiring that half ownership of athletic teams or sports - make more likely improvements in com- of a network's programing be provided promotion firms, would limit sports -pro- munications law that could have been by outside firms. Denial of network gram blackouts to home -team areas and feasible in a less agitated atmosphere. participation in preproduction financing would prohibit rigged time -outs for The bill's promoters promise vigorous would only serve to dry up the major placement of commercials in sports tele- attempts to gain hearings on the pro- source of working capital for inde- casts. posal. A staff member indicated that pendent producers, it has been charged. Representatives Dingell and Moss Commerce Committee Chairman Harley In a section -by- section analysis of the also introduced last week an antitraf- O. Staggers (D -W. Va.) had privately bill, the sponsors explain that an in- ficking measure that would require FCC expressed considerable interest in the crease from 50% to a 100% limit has hearings in all transfers of licenses or measure and that the support of Com- been made necessary by networks ac- construction permits and give the FCC munications Subcommittee Chairman quiring ownership interests in major power, in effect, to set selling prices by Torbert Macdonald (D- Mass.) was film companies -a situation for which requiring it to reject transfers involving being actively solicited. another remedy is proposed in the sec- more than a "fair market value" of (One comment made late last week tion intended to prohibit networks' from assets-which the commission would be as copies of the proposal were being "engaging in other business enterprises," empowered to define (see page 21). digested in Washington was that, in as the bill's analysis put it. In the revised network -regulation bill view of the contemplated economic role In the original bill -and remaining (H.R. 15267), the provision against for networks under the bill, the proper in the revised version-are network - team ownership is broadened to pro - forum for hearings might be Repre- regulation provisions that would give hibit "any television network or any sentative Dingell's small- business sub- the FCC a congressional mandate to person controlling, controlled by or un- committee.) require networks to provide "a bal- der common control with such network The three new sections in the Dingell - anced program structure." The com- from directly or indirectly owning, op- Moss- Ottinger bill contain the company - mission would be the judge of what erating, controlling, having a majority ownership limitation on networks, the constitutes "balance," giving it, critics interest in or serving as an officer, di- prohibition on syndication and the pro- charged, unprecedented power to regu-

22 (LEAD STORY) BROADCASTING, February 12, 1968 Nick Johnson pitches for CATV's `brave new world'

It was a gala reception last Wed- the film and the context in which commissioner is represented in a nesday evening at the Jefferson room they are placed. A look at the film lengthy comment about the "tre- in the Washington Hilton hotel. script shows, in terms of the time mendous demand for frequency More than 200 guests were assem- consumed by individual commenta- space." He cites that there has been bled at the invitation of the National tors, Commissioner Johnson's per- simply a fantastic onrush of demand Cable Television Association. Rep- formance is exceeded only by that of for frequency space. resentative Harley O. Staggers (D- the narrator. "As this demand accelerates, as W.Va.) was there, as well as FCC The commissioner is represented it increases," he says, "there is go- Commissioners Kenneth A. Cox, in five separate film segments or ing to be increasing pressure on Lee Loevinger and Nicholas John- voice -overs for a total of just about the commercial broadcasters to jus- son, members of the commission's five minutes. By contrast, Mr. Ford, tify their use of this tremendous staff, the cable industry, and the who briefly discusses CATV's ori- amount of frequency space." He National Association of Broadcast- gins, community services and future, notes that a single TV station oc- ers, among others. is allotted three segments. Repre- cupies about six times as much fre- Down the hall from the recep- sentative Silvio O. Conte (R- Mass.), quency space as the entire AM ration in another room, the purpose who tells how he uses CATV to dio band and that "this could proof the occasion was on view in con- reach his constituents, is given one. vide frequency space for hundreds tinuous showing: the Washington So is J. Leonard Reinsch, president of thousands of users of mobile ra- premiere of NCTA's new 20- minute of group-broadcaster and multiple - dio across the country." He con- promotional film, "CATV: A Re- CATV -owner Cox Broadcasting, tinues: "The use of cable may be sponse to Public Demand." And who says that CATV has "one of able to free up some frequencies though the audience reaction was the greatest futures." Interspersed in that are now used for broadcasting generally polite (one guest said the the film are CATV endorsements purposes." film was "beautiful "), the virtual from private citizens, scenes of Wave of the Future The com- star of the picture is now determined CATV in the classroom and local - missioner is last represented (before to have his performance end on the live origination- all promoting the a closing comment by Mr. Ford) : cutting -room floor. message that CATV "helps to in- "So what we today call, I think er- The concerned performer is Corn - sure a prosperous America." roneously, cable television, is in fact, misioner Nicholas Johnson. He said First Experiences Commissioner an entryway to the brave new world last week, after viewing the picture Johnson first appears in the film tell- of the communications revolution, for the first time Wednesday, that ing in detail of a tour taken after the and what it holds for us in the he is currently negotiating with October NCTA convention through future." NCTA President Frederick W. Ford small New Jersey communities where In speaking about the film last to remove his segments from the he sees cable TV in operation for week Commissioner Johnson said he film or to remove the film from dis- the first time. had understood that he would be tribution. After a brief visual cutaway shown what film segments Gitlin Extensive Use The film was Commissioner Johnson continues: Productions was going to use and produced at a cost of $50,000 by "CATV is really in the forefront how the production company was New York-based Irving Gitlin Pro- of the revolution in communications going to use it. He said he further ductions Inc. Though this was the technology and the communications understood that his segment would first showing in Washington, NCTA networks in the U. S." Citing that be brief (possibly 30 seconds) and has said in promotional material it "we've been severely limited by tech- used in conjunction with other film has sponsored other screenings of nology, and by the capacity of over - clips of other FCC commissioners the film on TV stations and before the -air broadcasting," he claims that as they explained the commission's community leaders in towns and CATV has "no theoretical limit" in CATV policies. Mr. Gitlin died after cities "throughout the U. S." during its channel capacity. the Johnson filming. last week's National Cable TV The commissioner appears next The commissioner also said he Week. And the association in its (about five minutes later) after the had understood the film would be weekly bulletin to NCTA members narrator has noted that CATV pro- an "educational documentary, a has included a fold -out brochure vides local programs for local peo- serious study" on cable television, with still photos and brief textual ple. The commissioner: "One of the not a "20- minute sales piece." He excerpts (Commissioner Johnson most exciting things about cable tele- emphasized that it's "wholly inap- represented in both), noting that the vision, I think, is this potential propriate for a public official" to film may now be purchased ($500 capacity to reach very pinpointed, be a party to this type of produc- outright) or rented ($50 a week). limited audiences, in a way, really, tion and said that's why he is seek- What concerns the commissioner that over-the -air broadcasting, ra- ing to remove his film segments. is what he feels is disproportionate dio or television, cannot." Mr. Ford was not available for attention paid to his comments in Near the end of the film the comment. late programing. The legislative intent, on network offerings in prime time. ly under the fairness doctrine and under however, the bill's sponsors said last Under the proposal networks could Section 315's equal -time provisions. year, was only to give the commission only offer entertainment programing to In addition, the bill would codify authority over the broad programing affiliates for two- and -one-half hours a into law some regulations already im- mix, not over individual programs. night -with a total limit of 14 hours a posed by FCC rules: Outlawed would Prime -Time Limits Perhaps even week. be unfair and discriminatory practices more severe would be the bill's impact The bill would bring networks direct- in selection of affiliates or any unreas-

BROADCASTING, February 12, 1968 23 Four keys to sales action at the NAB convention

Post -convention issue April 8 Deadline: Convention issue March 29 April 1 Deadline: March 22 Broädgästin

Post -post- convention issue April 15 Deadline: -uApril 5 The March 25 Pre - The April 1 NAB convention The Post -Convention issue, April 15 is the Post-Post Convention issue is your key number keys your April 8, is covered completely Convention issue, to convention sales to advertising messages to by BROADCASTING's 15 BROADCASTING's definite executives in management, 32,000 regular subscribers. reporters. Since it is look at the new equipment programing, engineering, An additional 3000 copies physically impossible for shown at the 1968 NAB education and the creative will be delivered to all delegates to attend all convention. There will bean field of local and network suites, rooms and exhibitors. meetings this issue does it analysis of the new color broadcasting. These Features: A complete report for them. Additionally, for camera and accessories - potential buyers will read on where to find everything those who weren't there and complete with pictures, this issue thoroughly before at the convention including want to know what availabilities, where to order they leave for Chicago. hospitality suites, NAB transpired, this number gives them. Also, reports on Features will include: TFE convention rooms and them reports on network - monochrome and color TV '68 -a complete report on offices, brokers and affiliate meetings, FM, AMST, equipment, television, this year's film exhibits with representatives, research CATV, syndication AM /FM transmitters, tape emphasis on films available, organizations, program programing, a general look at equipment, audio equipment, number of episodes, whether services and others; equipment exhibits, all NAB AM, FM and TV antenna or not in color, suite BROADCASTING's final meetings, pictures of systems and towers, radio numbers, executives wrap -up report will contain important speakers along and microwave equipment, attending; companies not all the problems facing radio with other convention CATV equipment.... in fact, taking part in TFE '68 will and television at the time of sidebars. Unquestionably, all types of equipment used also be listed in full; also the 1968 NAB convention. the Post -Convention issue in radio, TV and CATV will be complete convention BROADCASTING's commands maximum studied in this special issue. agenda; problems facing convention issue is always readership among stations, Of course, BROADCASTING convention and possible the most popular selling networks, agencies, will carry its regular solutions; an outline of the vehicle for advertisers who advertisers and the allied complement of spot news engineering topics and want to direct the delegates fields of the business of which undoubtedly will speakers; rundown of to their exhibit at the broadcasting. Advertising include new developments equipment manufacturers; convention. It's your best deadline: March 29. ensuing from NAB meetings. executives attending and point -of -sale medium in the Advertising deadline: what they'll be exhibiting business paper field. April 5. and where. Advertising Advertising deadline: Washington 20036 deadline: March 15. March 22. Maury Long, Vice President and General Manager; Ed Sellers, Advertising Director; 1735 DeSales Street, N.W. Phone 202 -638 -1022

New York 10022 Warren W. Middleton, National Sales Manager; Eleanor Manning, Institutional Sales Manager; Gregory Masefield, Eastern Sales Manager; 444 Madison Avenue Phone 212 -755-0610

Chicago 60601 David J. Bailey, Mid West Sales Manager; 360 N. Michigan Avenue Phone 312 -236 -4115

Hollywood, California 90028 Bill Merritt, Western Sales Manager 1680 N. Vine Street Phone 213- 463 -3148 onable restriction on use by affiliates of the FCC to establish "any other rules pay TV (and perhaps including traf- programs supplied by other networks, and regulations with respect to televi- ficking issues of considerable commit- program suppliers or by its own pro- sion networks for the purpose of in- tee interest raised in the Overmyer case duction. Under the proposed law, sta- suring that their operation will be in and the subject of the other Dingell - tions would have the right to refuse the public interest." Moss bill submitted last week). Inclu- network programs and affiliation con-. Penalties under the bill would be sion of pay -TV issues might gain the tracts would be limited to two years. $5,000 for each offense, with a maxi- support of Representative Macdonald, Nor could networks act as sales rep- mum for networks of $50,000. who last week told BROADCASTING he resentatives for nonnetwork -owned sta- A staff member said that it was thought the committee should do some- tions, another rule already in effect. hoped that hearings could be arranged thing this session to resolve the sub- Leaving no possible regulation in leg- that would cover an even broader spec- scription- television issue "one way or islative limbo, the bill also authorizes trum of broadcasting issues, including the other."

BROADCAST ADVERTISING Senators breach cigarette front Kennedy- Magnuson appeal wins Lorillard promise to abandon TV pro sports; other firms noncommital; radio sees hope for revival of tobacco spending

The dike holding television's $200 - at $30,388,900. Spot-TV figures for the cigarette companies. million -a -year cigarette business suffered full year 1967 are not yet available Other Answers American Tobacco, its biggest break yet last week. but its spot -TV spending in 1966 was Brown & Williamson and R. J. Reynolds The hole developed with the disclos- estimated by the Television Bureau of all gave noncommittal replies to the ure that P. Lorillard Co., one of the Advertising at $7,714,540, although specific request of Senators Magnuson tobacco industry's Big Six, had agreed there was no breakdown as to the hours and Kennedy, although all in different to abandon professional sports on tele- involved. Both network and spot esti- ways also appeared to resist it. Liggett vision next season and to participate mates include some expenditures for & Myers and Philip Morris had not re- selectively or not at all in TV programs noncigarette products, but the bulk of sponded to the senators' letter and de- that start before 10 p.m. both was for various cigarette brands clined to discuss it when questioned by Lorillard's commitment, in response including True, Kent, Newport and newsmen. to a bid to all major cigarette compa- Old Gold. Privately, some tobacco - industry nies by Senator Robert F. Kennedy (D- Whether some or all of the money sources were heatedly critical of Loril- N. Y.) and Warren G. Magnuson (D- diverted by Lorillard's commitment will lard's decision to, as one put it, Wash.), affects Lorillard advertising that be channeled into other TV advertis- "knuckle under" to the senators. Im- totaled at least $7.7 million in 1967- ing remains to be seen. Lorillard offi- plying that they would not follow suit and it could affect twice -that much. cials wouldn't say. (but refusing to say they would or Lorillard told Senators Kennedy and Nor was there any clear indication wouldn't), these sources reasoned that Magnuson that it will not participate in of what Lorillard's move might mean in yielding to even some of the anti - sponsorship of CBS-TV's coverage of the broader context of the Kennedy - cigarette forces' demands today would National Football League games next Magnuson campaign to limit cigarette only mean further demands in the season, will not use any TV nonnews advertising on television -or in relation future. program that starts before 9 p.m. and to the ultimate decisions of the other On the record, however, tobacco - will keep the size of the audience's company spokesmen were guarded if youth group in mind in considering not noncommittal in their comments, programs that start before 10 p.m. Dreyfus plans new push and among TV sales executives even (details, page 26). guarded comments were hard to find. Look at 1967 Last year, according Dreyfus Corp., New York, has Some noted privately that many months to estimates compiled by Broadcast announced a two -city mutual - ago National Association of Broad- Advertisers Reports, Lorillard spent $3; funds campaign to run from Feb- casters officials had warned that both 373,700 for participations in the NFL ruary through April. Doyle Dane radio and television broadcasters might games (plus $159,000 for other net- Bernbach, Dreyfus Fund's agency, in time have to "shop around" for ad- work sports) and $4,349,500 for net- has scheduled spots in news, vertising to replace their cigarette busi- work TV nonsports, nonnews pro- sports, and prime -time entertain- ness and that Television Bureau of grams that started before 9 p.m. In ment shows on WCBS -TV, WNEW- Advertising leaders had projected simi- addition it spent $11,341,000 on net- TV, WNBC -TV and wABC -TV, all lar possibilities over a year ago. work movies, which start at 9 p.m. but New York. In Los Angeles, the Ironically, radio, which has already whose audiences may sometimes include commercials will appear on KNXT suffered heavy withdrawals of cigarette teen -agers exceeding the maximum that (Tv) and KNBC -TV. Estimated money, seemed to some authorities last Lorillard indicated it would bear in costs of the campaigns are $300,- week to be most apt to find a measure mind in considering programs that start 000 to $400,000 in each market. of good fortune in the drive to limit between 9 and 10 p.m. Reportedly a radio campaign will cigarette advertising on TV. The company's total network -TV be added later. Radio? These authorities contended spending in 1967 was placed by BAR that radio is uniquely able to deliver

28 BROADCASTING, February 12, 1968 VP.

People react to people.

You may remember the sound of a steam whistle. Or people in each particular community react. And you the way you ride a bicycle. Or the first time you really have to find personalities to whom they react. And hit a baseball. But you don't remember them in exactly when the community changes ... you have to change. the same way you remember people. Your grandmother, Programming on each of ABC's six owned radio sta- for instance. That's because people react to people. tions is the product of a personal relationship between At ABC's six owned radio stations we know that. We the station and the community it serves. Without that program each of our individual stations to capitalize personal relationship, the community doesn't react. upon the chemistry of inter-personal relationships. It's With it, our stations make things happen. Fast. a programming philosophy we call "People to People ABC OWNED RADIO STATIONS Radio." It isn't the easiest way to program a station. There's no formula. You have to find out what makes E-0 ADIOZ

WABC New York KCIV Pittsburgh WXYZ Detroit WLS Chicago KGO San Francisco KABC Los Angeles Lorillard surrendered just after Thanksgiving One tobacco company's compli- resolution of these problems," Mr. answered the senators' letters by late ance with a request by Senators Yellen also advised the senators that last week: R. J. Reynolds Tobacco Warren G. Magnuson (D-Wash.) "with the exception of news shows, Co., Brown & Williamson Tobacco and Robert F. Kennedy (D -N.Y.) which are the most heavily adult - Corp. and The American Tobacco that football games not be used as oriented programs on the air, we Co. The other two asked to drop vehicles for cigarette commercials have no present plans to sponsor football commercials were the Lig- came as early as last November, programs aired prior to 9 o'clock; gett & Myers Tobacco Co. and Philip correspondence released by the sen- and on all programs prior to 10 Morris Inc. (BROADCASTING, Jan. 29). ators last week revealed. o'clock we have given every possible The three in addition to Lorillard A letter sent to the two senators consideration to the informal guide- that responded agreed the cigarette last Wednesday (Feb. 7) by Manuel lines that have been discussed with marketing efforts were most properly Yellen, board chairman of P. Loril- your respective staffs." directed toward adults, but R. J. lard Co., noted that on Nov. 29, Senator Kennedy has been press- Reynolds took issue with the sen- 1967, Senator Kennedy had been ad- ing for an abandonment of cigarette ators' contention that football games vised that Lorillard did not intend commercials on programs drawing an provided undue exposure of cigarette "to renew sponsorship of National under -21 audience larger than 10 commercials to young audiences.

Football League games . . ." The million, in contrast with the Ciga- Generally, the Reynolds letter said, letter continues: "Pursuant to that rette Advertising Code's formal "the youth audience of professional intention, we have allowed our op- guidelines based on a percentage of football game telecasts is less than tion date to pass without renewal." young viewers (45% maximum). 25% of the total number of viewers." Stressing a policy of "cooperation Other Replies Three other ciga- The American Tobacco Co. said with government in arriving at a rette companies (of six solicited) had that it was not now advertising on

pinpointed audiences and that cigarette Six. (In the following summaries, the the National Hockey League's Stanley advertisers may be persuaded to use network -expenditures figures include Cup play -offs, the National Pro Soccer this characteristic to reach audiences some spending for noncigarette prod- League's weekly games, and the Na- low in, for example, the under -21 age ucts but the bulk of the money -and tional Invitational Tournament. group that especially concerns Senators where sports programs are involved, Light on Sports Although the Magnuson and Kennedy. They said they virtually all of it-went for cigarettes. Brown & Williamson Tobacco Co., detected signs that this would happen The spot -TV figures are for cigarette Louisville, Ky., spent $21,960,200 in even if the cigarette companies do not advertising, with expenditures for other network TV in 1967 for its Kools, reduce their TV spending. products excluded.) Viceroy, Belair and Raleigh brands it Whether there will in fact be a TV BAR estimates that all advertisers spent only $152,000 in sports, all of it cutback was a question that went un- spent $1,493,114,100 in network TV in on three ABC -TV programs. B &W answered in the on- the -record state- 1967 (BROADCASTING, Feb. 5). Adver- spent $7,765,820 in spot TV in 1966, ments of tobacco industry executives tising for what BAR calls "smoking TVB estimates. questioned last week. And what they materials" accounted for $181,643,000 According to BAR estimates, Liggett said privately related mostly to what of the total. Of this amount, the six and Myers, network TV's 19th largest one called a potential "domino effect" leading tobacco companies spent al- advertiser, spent $21,434,600 in 1967. of the Lorillard decision in which the most $24.6 million on sports and sports - About $3,125,900 went to sports and of cigarette industry might eventually find related events such as pre - and post- this about half- $1,688,700 -went to itself retreating in the face of congres- game shows, sports anthologies, etc. football. L&.M helped sponsor such sional pressure until it would have no and of all the ad dollars earmarked for events as ABC -TV's National Basket- television programs on which to adver- athletic events football garnered the ball Association games, NBC -TV's tise. largest share: The six cigarette compa- American Football League contests, According to these sources, Lorillard nies spent an estimate $15.1 million on CBS -TV coverage of hockey and soccer should not have "given in" to Senators network football presentations. games, an ABC bowling show and the Kennedy and Magnuson, and in fact American Tobacco Co. New York, collegiate Blue Bonnet bowl. Accord- should have joined the industry in spent an estimated $31,470,770 in net- ing to TVB estimates, L&M spent $10,- drawing a firm line against the initial work TV in 1967, according to BAR. 879,350 in spot TV in 1966 to adver- Kennedy request. In comparison, in 1966, American tise cigarette products such as its Ben- "Giving in to those guys [Senators spent $6.8 million on spot TV advertis- son and Hedges, Marlboro and Parlia- Kennedy and Magnuson] on football ing of its Lucky Strike, Tareyton and ment. only lets them get a foot in the door," Pall Mall brands, according to TVB. Philip Morris, New York, spent an said one spokesman. "After we stop Spot TV figures for 1967 are not yet estimated $7,815,800 on spot TV in sponsoring ball games, they'll soon be available. 1966, and about $23,908,800 in net- around asking us to stop advertising on Of its $31 million in network last work TV -all of it on CBS-in 1967. other kinds of programs. We should year, American spent $2,916,600 on PM ranked 13th of all network adver- make a stand now, and seek some sort sports and sports -related programing. tisers in 1967. Of its total network ex- of legal guarantee that we can adver- And of that amount, almost $2.5 mil- penditures, PM placed $1,815,600 in tise when and where we want to, with- lion went to football: CBS -TV's Na- sports programs, with $1,257,500 going out harassment," he added. tional Football League schedule, plus into football. PM participated in NFL Big Stake The size of the stake is pre- and post -game shows, and ABC - games and surrounding programs, suggested by the latest available figures TV's collegiate all -star game. American hockey and soccer games, a track meet, on the TV spending of tobacco's Big also participated in CBS coverage of the Blue -Gray football game, a bowling

28 (BROADCAST ADVERTISING) BROADCASTING, February 12, 1968 in an effort to convince them that radio liam Esty Co., New York. Ted Bates should not be equated with television - & Co. resigned the products late last or other media-as one that necessarily year. and almost invariably includes large Chandris Lines, New York, passenger college sports telecasts and did not proportions of young people in its steamship company, has moved its ac- plan to, and that the senators' sug- audiences. count from Buchen Advertising to gestions would be kept in mind "in Even if cigarette advertising on TV AC&R, New York, a division of Ted future decisions as to possible spon- isn't materially affected, there were re- Bates & Co. AC&R will handle cruise sorship of professional football tele- ports that some of the cigarette dollars advertising and the introduction of a vision." But American added that it that left radio in droves last year may new liner in June. Radio advertising is did not accept statistical associations be coming back soon. tentatively included in the estimated as medical evidence and that its poli- Miles David, RAB president, said he $500,000 billing. orienting its marketing efforts thought "there are strong future pros- cy of Treated toward adults "antedates the current pects for the return of tobacco business Breck Shampoo for Color- Hair and two new hair -care products controversy over theories that at- to radio." have been assigned to Sullivan, Stauffer, tempt to link cigarettes to a number "In radio," he added, "the advertiser & Bayles. SSC &B also handles of bodily ailments." can control his target audience so much Colwell advertising for Breck Hair Set Mist and Brown & Williamson noted it is more completely than in any other Breck Spray. Young & Rubi- not sponsoring any football telecasts medium." Miss Hair cam, which been responsible for and has no plans for any such adver- Virtual abandonment by Reynolds had the three shifted products, continues to tising. The company, its letter adds, and a heavy pullout by American are handle Breck Shampoo, Breck Creme is subject to the rules of the Cigarette generally given primary blame for the rinses, Go Go Light Hair Color, Breck - Advertising Code "and will continue sharp curtailment of radio's cigarette set, Sunbrella and some new products. to support steps to minimize cigarette money since 1966, when the total sur- advertising on TV programs with passed $36 million. Rosenthal Chevrolet Agency, Wash- substantial youth appeal." Big Withdrawal Reynolds, which ington, has appointed Marvin H. Frank, spent an estimated $9.5 million in spot Chicago. Firm has set a $200,000 budg- and $2 million in network radio in et for radio in the capital area. its serious withdrawal in 1966, started Epko Shoes, Inc. Toledo, Ohio, has tournament and the Belmont Stakes. During the year it invested ap- 1967. named Odell and Associates Inc. of Reynolds, of Winston -Salem, N. C., million in spot and proximately $5.5 that city to handle its advertising. Epko network TV's fourth largest advertiser $1 network radio, but over million in operates 60 Pic -Way shoe stores and the biggest tobacco spent out sponsor, by the fourth quarter was virtually throughout Ohio, Michigan, Indiana, $42,515,600 in network year. About last of the medium. Kentucky and West Virginia. $13 million of that amount went to Now it's reported that Reynolds sports, and of that, $6,290,500 was al- plans to return to radio on a fairly sub- located for football. Reynolds's ad stantial basis, using both spot and budget helped finance ABC -TV's Na- network. tional Collegiate Athletic Association It's known that RAB has made sev- Heavy spot -TV barrage games, the North-South game, the PGA eral presentations to get the company new Clic pen Golf Championship; CBS -TV's NFL back into radio and that Reynolds planned for and NHL games; and NBC -TV's cov- authorities have indicated they would erage of major league baseball, the re- evaluate the drop -out decision. Waterman-Bic Pen Corp., Milford, World Series, baseball all -star game, American Tobacco is using network Conn., announced last week that it is bowl games, and the American Football radio at approximately its 1966 rate of placing its new Bic Clic pen on the is the League contests. Reynolds spent $5,- $1 million -plus a year, but its spot ra- market this spring and backing spot 451,420 in spot TV in 1966 to advertise dio, which totalled $10.7 million in introduction with an extensive TV its Winston, Salem, Tempo and Camel 1966, was trimmed to an estimated campaign in the East starting April 15. brands, says TVB. $3.5 million last year and amounts to Waterman-Bic will use spot TV in While they have been investing these very little now. 26 markets from Maine through Vir- millions in TV, many cigarette brands Lorillard is said to be hewing closer ginia for about 10 weeks on behalf of have slashed their radio budgets sharply. to its 1966 radio levels, which amounted Clic, the company's first refillable, low - Radio Hopeful Thus the theory to about $6.9 million in spot and $1.5 priced ball pen. A spokesman for Ted -Bic, that radio has already absorbed the million in network, and L&M, with Bates & Co., agency for Waterman worst of whatever beating it is apt to $2.6 million in network and close to said the advertiser will introduce the fall of get from the tobacco interest, some ra- $2 million in spot in 1966, is believed new pen in other regions in the dio authorities last week were looking to have spent more than $1 million in 1968 and through 1969. to the cigarette future with some op- 1967 and is continuing in both network As part of its trade introductory timism. and spot. program, the company previewed for They were especially intrigued with Philip Morris and Brown & William- distributors, wholesalers and dealers the idea that the diversity of its pro- son have used radio infrequently and last week a new 60- second "torture - graming sets radio apart as a medium sporadically in recent years. test" commercial. It was filmed in Ta- where a given message can be beamed hiti and it shows the new pen with- to reach -or avoid- virtually any audi- standing the rigors of a Polynesian ence an advertiser wishes to reach or native beating it into his drum during avoid. Agency appointments ... a luau festival. The Radio Advertising Bureau, for Waterman-Bic began in TV in 1960 example, reportedly is considering the Whitehall Laboratories, American with expenditure of about $25,000; in- possibility of approaching Senators Home Products, New York, has as- vested close to $3 million in 1967 and Kennedy and Magnuson as well as signed Bronitin and Compound W, with is expected to top this figure substan- others in the anti -cigarette movement estimated $1- million billings, to Wil- tially in 1968.

BROADCASTING, February 12, 1968 29 Advertiser shifts total $286.3 million AGENCY HOPPING DOWN FROM 1966; AHP'S MOVES ARE BIGGEST

The pace of advertiser- account of $35.25 million in business ($32.55 The past year was marked by a switches among agencies slowed down million in TV- radio) from a group of steady growth in billing by the young in 1967 to $286.3 million ($188 mil- agencies, notably Ted Bates & Co., to a or relatively young agencies that have lion in radio and TV) from the record house agency, John F. Murray, plus come onto the scene in recent years. high in 1966 of $370 million in bill- shifts to Carl Ally, William Esty Co., J. The most spectacular advances were ings, of which $230 million was in Walter Thompson Co., Reach McClin- made by the highly visible Wells, Rich, broadcast. ton, Clyne Maxon, and Kelly, Nason. Greene agency but growth was also According to BROADCASTING'S an- Other substantial accounts on the evidenced by such companies as Carl nual compilation of TV- radio- oriented move in 1967 were portions of Bristol - Ally; Scali, McCabe, Sloves; Chappell, accounts, 1967 was the second highest Myers, totaling $17.2 million ($14.2 Fiore & Edelman, Bruns Advertising transfer year on record, eclipsing the million in broadcast); American Motors and Spade & Archer. $263 million in total billing in 1965; Corp., $12 million ($7 million in TV- During 1967 the high -flying Wells, $200.6 million in 1964, and $163.6 radio) ; Falstaff Brewing Co., $10 mil- Rich, Greene plucked such accounts as million in 1963. lion ($7 million in broadcast), and American Motors ($12 million); por- The largest account transfer involved Rheingold Breweries, $10.7 million, of tion of General Mills ($3.8 million) products of the American Home Prod- which approximately $6.2 million is in and Bristol -Myers ($2.5 million) and ucts Corp., which moved an aggregate TV- radio. Wesson Oil ($4 million).

BILLINGS BILLINGS (in millions) (in millions) RADIO - RADIO - ACCOUNT TO FROM TOTAL TV ACCOUNT TO FROM TOTAL TV Air France K&E Fuller & $1.5 $0.3 Pazo, Citrisun NH &S Gardner $1.5 $1.1 Smith Score hair cream Wells, Rich, Grey 2.5 2.1 & Ross Greene Alberto -Culver Brooke Bond Rinseaway Red Rose tea Rockwell, Simonds, 1.0 1.0 - Calm deodorant Ayer Campbell 5.0 3.8 Quinn & Payson FDS Ewald Wall Alcoa F &S &R Ketchum, 1.5 1.2 Bubble Up Geyer -Oswald Honig- Cooper 1.0 0.2 MacLeod & Harring- & Grove ton American Dairy Compton Campbell - 1.75 1.0 Canada Dry Association Mithun Ginger ale, Grey B &B, 5.0 2.8 American Home Tahitian Treat Mathes Products Wink Bates Mathes 4.0 2.5 Aero Shave Reach McCann - 1.0 0.7 Carling Brewing McClinton Erickson Stag Beer Winius- Weiss 1.0 0.7 Anacin John F. Bates 20.0 20.0 Brandon Murray Carnation (house) Contadina Foods Wasey Marschalk 1.0 0.6 Black Flag, Snarol, BBDO Compton 3.0 2.0 Chesebrough -Pond's Sani -Flush Angel Face, Cutex NC &K JWT 1.5 1.0 Bisodol Esty JWT 0.5 0.4 Chock Full 0' Nuts Gumbinner- Compton 2.0 1.8 Esty Bates 0.5 Denalan denture 0.4 North cleanser Cities Service Oil Grey Lennen & 5.0 1.5 cough Ally. Clyne JWT 3.5 3.0 Dristan Newell formula Maxon Clark Oil & Refining Chappell, PKL 225 1.7 Nasal Ally, Clyne JWT 3.0 3.0 Dristan Mist Fiore, Maxon Edelman Ekco products JWT DDB 1.0 0.8 Consolidated Edison Ogilvy & BBDO 2.5 1.5 Compton Griffin Wax Kelly, Nason 1.0 0.6 Mather Heet Ally Gumbinner- 0.75 0.75 Corning Glass Rumrill -Hoyt Ally 2.0 1.0 North Falstaff Brewing FC &B D-F -S 10.0 7.0 Sleep -Eze Ally Bates 1.0 0.9 E &J Gallo Winery American Motors Wells, Rich, B &B 12.0 7.0 Gallo label Y &R Burnett 2.2 1.8 Greene Specialty wines K &E Burnett 2.1 1.6 Tobacco American General Foods Lucky Strike* Manoff BBDO 7.0 5.0 Post Toasties A"r Manoff Post Corn Flakes Armour Foods Needham, Y &R 1.0 0.7 40% Bran Flakes Grey B Harper & &D 3 2.6 Raisin Bran Steers Bran and Prune Ballantine Ale Lennen & SSC &B 2.0 1.2 Flakes Newell General Mills Bishop Industries Spade & Wermen & 2.2 1.9 Whistles Archer Schorr Wells, Rich, Knox Reeves 1.4 1.2 Greene Block Drug SSC &B C. Knox 2.5 2.0 Massey Bugles WRG KR 1.2 1.0 Borden Daisys WRG KR 1.2 0.9 Ozon Products Conahay Bates 1.0 0.8 General Telephone DDB Tatham -Laird 14.0 4.3 & Lyon & Electronics & Kudner Bristol -Myers Hassenfeld Bros. Bruns Fletcher 3.5 3.5 Ammens, No -Doz Ogilvy & Gardner 2.2 2.0 Richards Mather Hertz International Ogilvy & NH &K 2.0 1.4 Bufferin Bates Grey 11.0 9.0 Mather

30 (BROADCAST ADVERTISING) BROADCASTING, February 12, 1968 BILLINGS BILLINGS (in millions) (in millions) RADIO - RADIO - ACCOUNT TO FROM TOTAL TV ACCOUNT TO FROM TOTAL TV Hunt -Wesson Foods Rheingold Breweries Wesson Oil WRG PKL $4.0 $3.0 Gablinger Beer Grey DDB $3.0 $1.0 Ideal Toys Helfgott & Smith/ 2.0 1.1 Rheingold Beer Grey DDB 6.0 3.8 Partners Greenland Ruppert -Knicker- LaRoche, Gumbinner-1.7 1.4 International Minerals bocker** McCaffrey, North & Chemical McCall Ac'cent Interna- Campbell - Gumbinner- LaRoche, tional Mithun NHS 3 1.5 North McCaffrey, International Salt Weightman Y &R 1.1 0.8 McCall LaRose & Sons Pritchard, WRG 1.0 0.75 Riviana Foods Wood Carolina Rice West, Weir, DFS 1.0 0.2 Lever Brothers River Rice Bartel Lifeboy Soap SSC &B BBDO 2.3 2.0 Mahatma Rice Tracy Locke Final Touch O &M SSC &B 2.0 1.9 Water Maid Rice Mead Johnson NHS Weiss 1.0 0.6 Ronson Grey Smith, 0.7 0.5 Nutrament Young, MEM Al Paul Young, 3.6 0.79 Dorian Lefton Smith, Flame Products Grey McCann- 2.0 0.5 Spade & Dorian Erickson Archer Sara Lee DDB FC&B 3.0 1.6 Wesson & Dr. Scholl's Foot Aids Ayer West, Weir, 1.75 0.7 Warhaftig Bartel S. R. Leon Seven -Up Merrill Lynch, Pierce, O &M Albert Frank- 4.25 0.43 Like Gardner JWT 3.7 2.0 Fenner & Smith FC &B Guenther Sicks Rainier Wells, Rich, Carson/ 1.5 0.4 Law Rainier Beer Greene Roberts Miles Laboratories Spur Malt Liquor One -A -Day Brand Simaniz Vitamins JWT Jack Tinker 7.0 6.0 Household & JWT D-F-S 4.0 1.0 National Biscuit automotive Food services and Buchen Needham & 2.0 1.4 Sinclair Oil Cunningham Geyer-5.0 3.5 frozen foods Grohmann & Walsh Oswald McCann - Standard Household Erickson Products Lois, Hol- Ingalls 1.0 0.8 Northeast Airlines Ally SSC &B 2.0 1.3 Lestoil land, Ocean Spray Callaway Cranberry Juice Sterling Drug Cocktail Bates DDB Cope D -F -S Ayer 5.0 3.8 Sauces and relishes Y &R DDB 4.5 3.5 Lehn & Fink Warwick & K &E 1.3 0.2 Olin Mathieson F &S &R DDB 1.5 1.3 products Legler Parker Pen DDB Burnett 2.0 1.3 Tidewater Oil Pharmaco Flying A Smith/ Grey 2.0 1.7 Cushion Grip Veedol Motor Oil Greenland Denture Adhesive NCK Shaffer-. 2.0 0.5 Transogram Smith/ F &S &R 1.2 0.7 Aspergum Rubin Greenland Correcto) Volvo Scali, Ally 3.75 0.7 Chooze Antacid Gum Warwick & NHS McCabe, Legler Sloves Feen -a -mint W &L Tucker 1.5 0.9 Wella Harvey & Meltzer, Aron 1.0 1.0 Wayne Carlson & Leman Regutol W &L Tucker Yardley of London Y &R Bates 3.0 0.6 Wayne *American Tobacco's Lucky Strike changed agencies twice during Philip Morris the year, with original total billings estimated at $17 million and Alpine Burnett McCann- 2.5 1.5 $13 million in broadcast. Galaxy Erickson ** Rheingold's Ruppert-Knickerbocker beer returned to Gumbinner- Remco Industries Webb As- Gumbinner- 3.0 2.0 North after an earlier switch to LaRoche, McCaffrey & McCall, with sociates North billings remaining about the same.

Commercial preview: know -how from Reynolds

While the 1968 Winter Olympics in Grenoble, France (Feb. 6 -18) is exhibiting the versatility of the world's athletes, Reynolds Metals Co., a sponsor in ABC -TV's coverage of the event, is following suit showing the versatility of its products and the know -how and imagination of the men who make them. Reynolds, through its agency, Clin- ton E. Frank, Chicago, has produced a dozen 60- and 90- second color commercials on the theme: "Alumi- can make it happen." According to is also being stressed. Elliot- Unger- num belongs wherever imagination the agency, aluminum's lightness, Elliot, New York, and Sarra Studios, places it. And the men at Reynolds strength and resistance to corrosion Chicago, produced the commercials.

BROADCASTING, February 12, 1968 31 How to protect the consumer? Government, industry draw battle positions but suggest compromises to protect public at AAF's government -relations conference

It wasn't entirely government vs. Instead of questioning whether there What the consumer wants, he went business in the speech arena last week is too much or too little consumer on, is advertising that tells more about but it was close to that. On the side legislation, he continued, business the product than just "to exaggerate favoring legislation for more consumer should ask how it can work better with some imaginary difference which exists information and protection were: Betty Congress to assure that consumer legis- only in the mind of the copywriter." Furness, special assistant to the Presi- lation will do its job "without injuring On a personal note, Mr. Dixon said dent for consumer affairs; Paul Rand or unduly burdening business." most advertising he sees today is in- Dixon, chairman of the Federal Trade The senator noted that in most con- teresting and informative and often Commission, and Senator Warren G. sumer issues there is still time to avoid amusing and entertaining. Magnuson (D- Wash.), Commerce Corn - "legislative overkill -the burdening of The need for more product infor- mittee chairman. an industry with the heavy hand of mation was stressed by Miss Furness, Speaking for business were: Alfred bureaucracy without demonstrated need who said the consumer needs to know J. Seaman, president of Sullivan, Stauf- or justification." But, he added, "it is "what a product will do, what it confer, Colwell & Bayles and chairman too late to convince Washington that tains, how long it will last, what it of the American Association of Ad- these issues are false images produced costs to operate ... more information vertising Agencies; Arthur C. Fatt, ex- by political LSD-or that Washington about what he's buying." ecutive committee chairman of Grey has no business meddling in your busi- The woman who became a national Advertising, and Representative Bob ness." appliance symbol when she opened Wilson (R- Calif.). FTC's Voice A similar note was Westinghouse refrigerator doors in TV The arena was Washington and the sounded by Mr. Dixon, who said the commercials cited refrigerators as an event was American Advertising Fed- public is demanding the growth of example of a product where informa- eration's 10th annual conference on gov- consumerism in government and that tion is available but is not passed on ernment relations. it is not just a "figment of some politi- to the consumer. The only refrigerator The proponents of increased con- cian's imagination." Consumers, he standard made public, she said, is cubic sumerism defended their point by claimed, "are demanding more infor- footage. claiming business wasn't doing its job mation upon which to base intelligent But the consumer, she continued, properly and that the voices of the purchasing decisions." needs to know more: the average cost consumers were getting louder. Then The FTC chairman charged that the of operation, the degree of automation, they held out the olive branch to busi- consumer is getting louder in his de- the average time between defrosts, how ness: Voluntarily initiate action in this mands that advertising be useful as long the refrigerator will last. The in- area and we will work together. well as truthful and that it aid him, dustry, she said, should take "voluntary Counterview On the business- "not merely to serve and confuse him." action" to make such information avail- advertising side of the consumer fence, the arguments held that all business has been maligned by the actions of a few, that the consumer is all -powerful in the marketplace and makes sound judgments without government advice and that business does not ignore the consumer but puts millions into research to deliver goods the consumer wants. Then another olive branch was extended: Do not overlegislate, let us work from similar statistics to a common goal. Why is there what appears to be a sudden interest in the consumer ac- companied by a rash of consumer legislation? Senator Magnuson's answer was that as conditions improve, the public demands more. And even more important, from a congressional point of view, is that market forces do not invariably serve the public interest. Where there is no profit motive for the individual firm, such as "safety, or in air and water pollution control," he said, "competition cannot be counted upon to provide solutions for these FTC's Dixon 4A's Seaman problems." Finds consumers confused Cites advertising's vitality

32 (BROADCAST ADVERTISING) BROADCASTING, February 12, 1968 able. office be set up to protect the consum- what size package will feed her family, Miss Furness also maintained con- er. The audience applauded his pro- what kind of shoes wear best and what sumers are often unable to make sen- posal to create such an office to "pro- appliances do what they are supposed sible value judgments because there are tect us all -the consumer included- to do without breaking down." "too many sizes of too many products." against too much government involve- Business can use advertising to fight As illustration, she asked if there is ment in our daily lives." back and he urged it be used more a "real need" for 57 sizes of toothpaste Mr. Seaman urged consumer- protec- fully "to build consumer confidence. (in the 16 -ounce range), or 30 sizes tion proponents -in and out of gov- The greater the assault, the more in- of hair spray or more than 200 sizes ernment- "not to become so preoccu- tense the slander and deprecations, the of paper towels. She didn't wait for the pied with a few annoying faults that more the need for inspired advertising audience to answer the rhetorical ques- you overlook to ignore the vitality of and imaginative, new utilization of tion, adding she felt there was no need the whole." media." for so many sizes. He noted that business spends $500 The consumer has a right to know million annually in market research what he's getting for his money, she "to know and understand consumer New moves in said, and "the answer is new standards, needs, wants and attitudes." not new math." Expected Bias Describing adver- National Tastemakers In claiming tising as something that "pops, snaps that the consumer "cannot be trusted and crackles its way along to the con- self -regulation to make his own judgments," the gov- sternation of the social critics and the ernment is setting itself up as the ar- indulgent smiles of 100 -million Amer- AAF introduces code on biter of "taste, quality, standards and ican consumers," Mr. Seaman acknowl- value," Mr. Fatt maintained. edged that advertising is biased, "but political advertising, Much of the interest in consumer the consumer expects it to be." protection, he felt, has come about be- The consumer, he continued, "pre- steps up in local policing cause the government is upset about fers a: single, simple idea at a time to a crank letters." tortuous discussion of pros and cons." He called for a "fresh, new perspec- And the consumer in the marketplace Advertising, which began a public tive . a realistic approach to the by virtue of where he spends his dollar form of self -regulation through the Ad- partnership that business and govern- creates his own protection, he added. vertising Code of American Business, ment should be" and said such a tie -up Unless the consumer "buys and buys is taking two more steps designed to would necessitate "more humility" again," he said, "there are no profits. promote more ethical advertising and from government and "a willingness And, with a native shrewdness . . . to improve advertising's public image. to confer with business" and consider American consumers put their money At last week's Washington conference it an equal. where the value is." of the American Advertising Federa- Adverse publicity promulgated by the Support of consumer "shrewdness" tion, the AAF unveiled an Advertising government, Mr. Fatt said, has given was echoed by Representative Wilson Code of American Politics and reported business a black eye in the public mind. in accepting the AAF's annual award on progress of an "action program for He contended that government should for improving advertising /government ethics." The political code is based remedy this "completely false perspec- relations. largely on the business code, which was tive" if business and government are The California congressman rejected jointly developed by the AAF and Better to operate as equals in the public in- the idea that the consumer is a "poor Business Bureau. terest. boob." The best regulator of the mar- The eight guidelines in the political He denounced suggestions made keting system, he contended, is the code: within government that a cabinet -level "sharp -eyed housewife, who knows Political advertising should be

Betty Furness Grey Advertising's Fatt Senator Magnuson Product information needed Seeks government partnership Hopes to avoid overkill

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The Riddler, Cesar Romero as The Joker, Julie Newmar as The Catwoman, Vincent Price as The Egghead, and Burgess Meredith as The Penguin. If you need some big -time action, big -time thrills and big-time stars to boost your programming, call 20th Century -Fox Television and ask for BATMAN!

Available for Fall start.

ALREADY SOLD: New York City /Los Angeles /Chicago /Philadelphia /Boston / Detroit /San Francisco /Portland, Oregon Minneapolis /Honolulu / Hartford -New Britain /Seattle- Tacoma /Denver /Miami /Las Vegas

20th Century-Fox Television, Inc. 444 W. 56th St., N.Y. 10019, Tel. 212 -957 -5010; Chicago: Tel. 312- 372 -1584; Los Angeles: Tel. 213-277-2211; Dallas: Tel. 214. 748.7221 ©1968 National Periodical Publications, Inc., Greenway Productions, Inc. and Twentieth Century -Fox Television, Inc. truthful. review the committee notifies the con- become president of the American Ad- Responsible parties should be will- sumer who questioned the ad to show vertising Federation. ing to substantiate claims they make. that something has been done about Mr. Braren has been assistant man- Statements, illustrations or implica- his complaint. ager in the New York office since 1960 tions should not be offensive to good Active participation, Mr. Baker said, Prior to that he had been with Ted taste and public decency. will show that advertising accepts its Bates & Co. in the commercial film - Political advertising should refrain responsibility in self -policing and con- production department. from "unfair or dishonest statements" sumer protection and that in 50 cities Mr. Gitlitz joined the code staff in about the opposition, from "imputing "the American consumer has a volun- April 1964 as assistant to the director guilt by association" and from "name tary champion." Before the government and in charge of the code authority's calling" or the use of stigmatizing moves in on the scene, he added, "it public information program promoting labels. is our job, first, to keep our own house industry self -regulation. Before joining Political advertising should avoid in order." the code staff he had been managing "pie -in- the -sky promises which are im- editor of Television Digest. possible to keep." Mr. Lansner has been in the Wash- Political advertising should not ap- Helffrich assigns ington office since June 1965 after peal directly or by insinuation to reli- two years as senior editor in the New gious, ethnic or racial prejudice. York code office. Before that he had Political advertising should not ap- top code jobs been a commercial and program editor pear to make an opponent "appear un- in the broadcast -standards department of NBC for three years. attractive" through "tricks of lighting, In his first personnel move since tak- retouching or other doctoring tech- The radio code office will continue ing over as director of the National to be in Washington with Thom Wink- niques." Association of Broadcasters Code Au- Political advertising should not use ler as manager. thority, Stockton Helffrich gave new Under the realignment, Mr. Gitlitz quotations out of context "to convey a appointments to three staff executives dishonest impression of the views of the will cover much of the TV -code area last week. previously handled by Mr. Lansner political competitor being quoted." Warren Braren, assistant manager Frederick E. Baker, president of as well as retaining responsibility for of the New York code -authority office, the public -information programs. Frederick E. Baker Advertising, Seattle, becomes manager. and AAF vice president -ethics, told the Jonah Gitlitz, assistant to the di- conference that a new program to im- rector under Howard Bell, becomes Business briefly ... plement the business code has begun in manager of the Washington code- Toni Co., Chicago, through North Ad- 28 cities and that such a plan is in the authority office. vertising there, launches formative stages in another 22 cities. Lansner, manager of the heavy spot Jerome TV and network TV participation cam- Local Action He explained the TV code's Washington office, becomes paign this week for introduction of new purpose of the program is to reduce the liaison assistant to Mr. Helffrich in New Happy Face facial washing cream. number of ads that do not comply with York. Saturation spot is being used in major the business code. The most common Mr. Helffrich, who had been man- markets. approach, he said, is the local ad club ager of the New York office, became and /or local Better Business Bureau to code director on Feb. 1 (BROADCAST- NBC -TV announced the sponsorship of review ads that are questioned. After ING, Jan. 29) when Mr. Bell left to three specials: Chevrolet, through

Johnson sends eight -point consumer program to Congress

President Johnson last week called with the widest range of consumer sets, X -ray machines and other de- for a cocoon of protection for the matters -from quality standards to vices that radiate, and set and en- American consumer in a special frauds." force standards to control them; consumer -interest message to Con- Ordered Miss Furness, Paul require manufacturers to recall de- gress. He asked enactment of an Rand Dixon, chairman of the Fed- fective equipment and devices, and eight-point program "to protect the eral Trade Commission, Alexander set penalties for those ignoring these consumer -and the honest business- B. Trowbridge, secretary of com- standards. Along these lines, House man alike- against fraud and in- merce and W. Williard Wirtz, sec- Commerce Committee Chairman difference. Our goal must be to retary of labor, to begin immediately Harley O. Staggers (D- W.Va.) last assure every American consumer a to work with industry to encourage week introduced a bill (HR- 15156) fair and honest exchange for his improvement in the quality of serv- following out these recommenda- hard -earned dollar." ice and repairs, assure that warran- tions. In listing his programs, the Pres- ties and guarantees say what they Recommended the enactment of ident: mean, let the consumer know how legislation to give the FTC power to Said he would appoint a con- long he may expect a product to obtain federal court orders to stop sumer counsel in the Department last if properly used and to deter- fradulent and deceptive practices of Justice to work with Betty Fur- mine whether federal legislation is immediately while the case is being ness, the President's special adviser needed. heard by the agency or the courts. for consumer affairs, and Attorney Recommended the enactment of Other sections of the President's General Ramsey Clark to "seek bet- hazardous- radiation legislation, giv- message called for similar protection ter representation for consumer in- ing the secretary of health, education for poultry, fish and recreational - terests before administrative agencies and welfare authority to conduct boat safety and for authorization of and courts ... [and] be concerned studies of hazards from color -TV a study of automobile insurance.

36 (BROADCAST ADVERTISING) BROADCASTING, February 12, 1968 Fairness doctrine agency- advertiser topic at AAF

Only five days after taking over the presidential reins of the Ameri- can Advertising Federation, Howard Bell (c) was playing host to agencies and advertisers from across the country at the AAF Washington conference on government relations (see page 32). Above, he talks with Peter Allport (1), president of the Association of National Advertisers, and John Crichton (r), president of the American Association of Adver- tising Agencies. The fairness doctrine and the FCC's extension of it to cigarette advertising, got brief mention during the conference. In defense of last June's commission's action Robert Cahill, legal assistant to FCC Chairman Rosel Hyde, maintained that the commission was sincere in saying the application would not be extended to other products. The FCC, he said, will not label a subject controversial simply "on the petition of a vocal minority." the FCC can do about extending it Alfred Seaman, president of Sulli- However, Vincent Wasilewski, Na- to other goods and services because van, Stauffer, Colwell & Bayles, and tional Association of Broadcasters the subject will be out of the com- 4A's chairman, who termed it a "po- president, contended that if the mission's hands." Any further action, tential manacle to restrict the de- courts uphold the FCC in the ciga- he added, will be up to the courts. sirable use of radio and television rette issue, "there won't be much The FCC's action was also hit by as marketing instruments."

Campbell -Ewald, both Detroit, will gensen Inc., Los Angeles, has started a The 3M Co., St. Paul, through Young sponsor America's Junior Miss Pageant 30 -day radio campaign for its Cali- & Rubicam, New York, has bought a Friday, March 15 (10-11 p.m.); Mc- fornia GS sport coupe model on 16 26 -week schedule on CBS Radio's Donald's Corp., through D'Arcy Ad- stations in Southern California. The Arthur Godfrey Time, starting March vertising, both Chicago, The Reluctant campaign will be saturated with a total 18, to advertise its Scotchgard fabric Dragon Thursday, March 21 (7:30- of 1700 spots. Buick dealers partici- protector. Union Underwear Co., sub- 8:30 p.m.); Plymouth Division of pating are those in Los Angeles, Orange, sidiary of Philadelphia and Reading Chrysler Corp., through Young & Rubi- San Bernardino and Riverside counties. Corp., through Grey Advertising, New cam, Petula, a musical show starring A series of one -minute radio spots for York, has bought a commercial sched- Petula Clark, April 2 (8 -9 p.m.). Buick's German -made Opel Kadett line ule for its Fruit of the Loom products of six models will be scheduled after for nine months, beginning April 1. the California campaign. Rich Products Corp., Wellesley, Mass., American Tobacco Co., through Gard- through Rich Advertising, Buffalo, Bishop Industries Inc., Union, N. J., ner Advertising, both New York, has N. Y., has purchased participations in through Spade & Archer, New York, begun an extensive schedule of adver- Emphasis and Monitor on NBC Radio. will launch a spot TV campaign in the tising for Roi -Tan cigars, consisting of Also on the network, United States Northeast next week for Plus White commercial announcements on 15 pro- Shoe Corp., Cincinnati, through Leber Plus, a new product described as a com- grams on both CBS -TV and ABC -TV, Katz Paccione Inc., New York, will par- bination toothpaste and mouthwash. ending June 16. in Sinclair Oil Corp., ticipate Emphasis. Initial markets include New York. & Walsh, through Cunningham both Washington, Baltimore and Philadel- York, a 13 -week participation Rep appointments ... New has phia, with Philadelphia also being used in News on the Hour. Abbot Labora- in a radio promotion. Campaign may WAAr tories, Tatham -Laird & Kud- Trenton, N. J.: Mort Bassett through eventually be expanded with network 18 -week & Co. Inc., New York. ner, both Chicago, has an spon- TV and more radio. sorship in News on the Hour, Emphasis KEDA San Antonio, Tex. and WOPA and Monitor. V-M Corp., through Rink Eastern Airlines, through Young & Oak Park, Ill.: Vic Piano Associates Wells & Associates, Chicago, has par- Rubicam, both New York, will sponsor Inc., New York. ticipations in Monitor News on the the 22d annual Tony awards presenta- WIDE Biddeford, Me.: Hour and Monitor on Stage. tion on NBC -TV Sunday, April 21 (10- Kettell- Carter, Inc., Boston. 11:30 p.m. NYT). The awards are Los Angeles Metropolitan Buick Deal- given to outstanding Broadway produc- KPUB Pueblo, Colo.: Vic Piano As- ers Association, through Hixson & Jor- tions and performers. sociates, New York.

BROADCASTING, February 12, 1968 37 offset by newcomers in 1967. Expenditures The new blood BAR's figures also showed that 1967's tin thousands holdover advertisers -those in network Par ent company of dollars) TV in 1966 who continued in 1967 - 4. Aurora Plastics Corp. 374.8 outspent 1966's holdover group in both 5. Avco Corp. 384.0 in network TV 6. Avnet Inc. 120.0 total and average outlay. 7. Bank of America, National Trust The figures indicated that 291 adver- & Savings Assn. 226.8 85 new clients in '67 tisers who had used network TV in 8. Bankers Life & Casualty Co. 132.3 1966 continued in 1967, spending a 9. Bell & Howell Co. 167.2 accounted for $32 million, total of $1,461,045,800, as compared 10. Benjamin Moore & Co. 379.5 11. Bigelow- with by 317 hold- Sanford Carpet Co. 413.2 $1,402,672,600 spent 12. Burger Chef Systems 136.6 according to BAR analysis over advertisers in 1966. 13. Brown Shoe Co. 262.5 The average holdover spent a little 14. California Prune Advisory Board 720.3 over $5 million in network TV in 1967 15. Carling Brewing Co. 1,052.1 Network television picked up 85 ad- as against a little over $4.4 million for 16. Chemway Corp. 89.5 17. Conn. General Life Ins. 514.1 vertisers in 1967 who had not used it his 1966 counterpart. the year before, more than twice the 18. Coventry, Sarah, Inc. 99.8 For all 376 advertisers in network 19. Cowles Communications 6.8 number added in 1966, and they spent TV in 1967 the average was $3,971,- 20. Cummins Engine Co. 129.6 almost four times as much as 1966's 000; for the 357 in 1966 it was $3,953; 21. Dale Carnegie & Assoc. 105.3 newcomers did. 000. 22. Eldon Industries 219.8 These findings are being reported to- 23. Economics Laboratory 111.3 The average newcomer spent $377,- 24. day (Feb. 12) by Broadcast Advertisers Emenee Corp. 19.8 274 in network TV in 1967, up from an 25. Falls City Brewing Co. 34.0 Reports along with estimates of the net - average of $215,500 for the 1966 26. Fedders Corp. 353.0 work-TV expenditures of the 85 compa- newcomers. 27. Field Enterprises 765.6 28. Firemans Fund American nies that entered network television in The biggest- spending newcomer in Ins. Co. 765.4 1967 or returned to it after an absence 29. Formula 409 649.7 1967, Heublein Inc., invested $3,116,- 30. General Water Conditioning 94.6 of at least a year. 600, according to BAR, which said the 31. Georgia Pacific Corp. 401.9 The report shows that 376 advertisers investment was in behalf of A -1 Sauce, 32. Gulf American Land Corp. 125.0 contributed to network television's esti- Harvey's Wines, Lancer's Rosé wine, 33. H. D. Lee Co. 364.2 mated $1,493,114,100 billings total in Snap -E -Tom food products and Hamm's 34. Hagerty, W. J. & Sons Ltd. 16.1 1967, with the 85 newcomers account- 35. Helene Curtis Industries 259.7 beer. 36. Helmac Products 78.8 ing for $32,068,300. In 1966, 357 ad- Lewis -Howe Co. spent $2,403,100 37. Hercules Inc. 319.9 vertisers participated in $1,411,292,600 and six other newcomers spent over $1 38. Heublein Inc. 3,116.6 of billing, with 40 newcomers contrib- million each, according to BAR. Its list 39. Hood H. P. & Sons 184.1 40. Interco Inc. 64.7 uting $8,620,000. The figures represent of the 85 advertisers and their estimated estimated net expenditures for time and 41. International Coffee Organization 1,073.5 expenditures in time and talent: 42. International Shoe Co. 6.5 talent. 43. Jackson Brewing Co. 229.5 The number of advertisers dropping Expenditures 44. Joe Bonomo Associates 8.1 (in thousands 45. Les Parfums De Dana 50.0 out of network television during the Parent company of dollars) year also increased, from 47 in 1966 to 46. Lewis-Howe Co. 2,403.1 1. American Can Co. $ Lincoln National Life Ins. Co. 74.9 66 in 1967, but unlike the situation in 248.0 47. 2. American Express Co. 33.6 48. Lu Wane Products Corp. 91.8 1966, the dropouts were more than 3. Amity Leather Prod. Co. 87.4 49. Maidenform Inc. 285.8

BAR network -TV billing report for week ended Jan. 28

Broadcast Advertisers Reports' network -TV dollar revenue estimate -week ended Jan. 21, 1968 (net time and talent charges in thousands of dollars)

Total Total ABC CBS NBC minutes dollars 1968 1968 Week Cume Week Cume Week Cume week week ended Jan. 1- ended Jan. 1- ended Jan. 1- ended ended total total Day parts Jan. 28 Jan. 28 Jan. 28 Jan. 28 Jan. 28 Jan.28 Jan. 28 Jan. 28 minutes dollars Monday- Friday Sign -on -10 a.m. $ 90.2 $ 317.4 $ 314.7 $ 1,223.1 70 $ 404.9 254 $ 1,540.5 Monday- Friday 10 a.m.-6 p.m. $1,222.3 $4,780.1 3,169.8 13,274.0 2,253.3 10,375.8 886 6,645.4 3,465 28,429.9 Saturday- Sunday Sign -on -6 p.m. 1,189.4 3,581.9 695.8 7,080.2 347.3 1,955.9 238 2,232.5 871 12,618.0 Monday- Saturday 6 p.m.-7:30 p.m. 178.1 1,121.1 669.6 2,268.3 552.2 3,107.6 73 1,399.9 291 6,497.0 Sunday 6 p.m.-7:30 p.m. 99.0 709.3 240.9 1,151.4 211.8 757.3 21 551.7 94 2,618.0 Monday- Sunday 7:30 p.m. -11 p.m. 5,432.0 19,807.3 6,614.8 26,588.5 5,990.4 24,403.6 422 18,037.2 1,608 70,799.4 Monday -Sunday 11 p.m.-Sign-off 298.0 1,034.6 35.4 94.4 396.5 1,520.3 62 729.9 232 2,649.3

Total $8,418.8 $31,034.3 $11,516.5 $50,774.2 $10,066.2 $43,343.6 1,772 $30,001.5 6,815 $125,152.1

38 (BROADCAST ADVERTISING) BROADCASTING, February 12, 1968 Expenditures (approximately $980,000) will come (in thousands out of Volvo Distributing's $1.4 mil- BAR offers check Parent company of dollars) lion advertising budget which in itself 50. Master Lock Co. 155.5 represents an increase of about $400,- on local ad cut -ins 51. McKesson & Robins 1,396.0 000 over 1967, Volvo officials said last 52. Mentholatum Company 527.9 week. 53. Metropolis Brewery of New Jersey 231.5 to -TV This particular distributor handles Local market cut -ins network 54. Monroe Auto Equipment Co. 137.0 commercial positions and delayed local 821.2 Volvo dealers covering 25 states in the 55. Mrs. Pauls Kitchens presentation of network programs are 56. National Oats Co. 106.7 eastern section of the U.S. Its radio -TV for the first time in a new 57. New York Life Ins. Co. 255.0 ads have been on 65 radio and 20 TV reported 58. Northwestern Bancorporation 102.0 introduced this stations. weekly report being 59. Olivetti Underwood Corp. 20.1 week Reports Volvo last week presented awards to by Broadcast Advertisers 60. Outboard Marine Corp. 238.3 Inc. 61. Pacific Mercury Corp. 343.9 three AM's and one FM for merchan- The report is an extension of the 62. Phillips Petroleum Co. 1,279.3 dising the Volvo 1967 broadcast sched- -TV service. It 63. Rayette Faberge Inc. 1,018.6 ules. The winners: WGTO Cypress Gar- regular BAR network Breweries 231.2 a week, 75 64. Rheingold dens, Fla.; WON Chicago; WNEW and covers 15 -to -20 markets 65. Rockwell Mfg. Co. 365.0 wPtx -FM, both New York. markets a month. For the first time, 66. Ronson Corp. 405.5 advertisers can watch competitive test - 67. Royal Crown Cola Co. 934.1 a -in basis or detect 68. Scovill Manufacturing Co. 757.6 marketing on cut 69. Sealy Incorporated 565.6 shifts in pressure behind certain prod- 70. Simplicity Pattern Co. 181.4 FCC sets $4,000 fine ucts in specific groups of markets. 71. Spencer Gifts Inc. 7.9 As an example of cut -in activity, the 72. Squirt Co. 219.2 WINI Murphysboro, Ill., faces a pos- current report indicates the Purex Corp. 73. Staley, A. E. Mfg. Co. 288.8 sible as a result 12 on 30- second spots 74. Stanley Works 200.0 forfeiture of $4,000, on Jan. cut in 75. Stewart Warner Corp. 443.9 of an FCC action last week. The station in ABC -TV's Newlywed Game for 76. Stokley Van Camp Inc. 25.6 has been notified of apparent liability Babo 4 -in -1 fabric finish in Columbus 77. Sun Maid Raisins Growers of Calif. 92.7 in that amount after responding to com- and Dayton, both Ohio, Harrisburg, 78. The Lane Company 505.6 mission questions about allegedly fraud- Pa., Indianapolis, Nashville, Omaha, 79. Trans World Airlines 1,294.5 ulent billing. and Washington with spots for Purex 80. Tubular Textile Machine Corp. 111.2 81. U. S. Borax & Chemical Co. 573.1 In a letter to licensees Robert D. and bleach. On Jan. 11 and Jan. 12 on 82. Western Union Telegraph Co. 28.1 Martha M. Rapp of Farmington, Mo., several NBC programs, Purex substi- 83. Williamson Dickie Mfg. Co. 40.5 the commission cited a statement from tuted Babo, Brillo and Dobie scouring- 84. Wilson & Co. 16.8 them acknowledging that "a form of pads commercials for Purex bleach 85. Wright, Wm. E. & Sons Co. 296.2 double billing [had] been practiced" in spots in Boston. Hartford, Conn., and August 1967. A commission investiga- Altoona, Pa. tion into the station's operations re- Similarly, the new service reports Volvo to increase radio -TV vealed at least 14 such alleged billings delays or pre -emptions in local pres- from February to July 1967. entations of network programs. For Volvo Distributing Inc., through The commission vote on the assess- example, the current report indicates Scali, McCabe, Stoves, both New York, ment was not unanimous, however. that ABC -TV- affiliate WJAC -TV Johns- will place nearly $1 million into radio - Chairman Rosel H. Hyde voted for a town, Pa., delayed presentation of Tru- TV in 1968 to advertise the Swedish - lower amount, saying that "this for- man Capote's A Christmas Memory made automobile. The radio -TV money feiture is excessive."

BAR network -TV billing report for week ended Feb. 4

Broadcast Advertisers Reports' network -TV dollar revenue estimate -week ended Feb. 4, 1968 (net time and talent charges in thousands of dollars)

Total Total ABC CBS NBC minutes dollars 1968 1968 Week Cume Week Cume Week Cume week week ended Jan. 1- ended Jan. 1- ended Jan. 1- ended ended total total Day parts Feb. 4 Feb. 4 Feb. 4 Feb. 4 Feb. 4 Feb. 4 Feb. 4 Feb. 4 minutes dollars Monday- Friday Sign -on -10 a.m. $ 87.6 $ 405.0 $ 359.8 $ 1,582.9 73 $ 447.4 327 $ 1,987.9 Monday- Friday 10 a.m.-6 p.m. $1,273.6 $ 6,053.7 3,225.8 16,499.8 2,349.3 12,725.1 922 6,848.7 4.387 35,278.6 Saturday- Sunday Sign -on-6 p.m. 1,489.0 5,070.9 687.5 7,770.7 604.7 2,560.6 249 2,781.2 1,120 15,402.2 Monday-Saturday 6 p.m:7:30 p.m. 177.9 1,299.0 636.5 2,904.8 735.9 3,843.5 74 1,550.3 365 8,047.3 Sunday 6 p.m.-7:30 p.m. 235.9 945.2 240.9 1,392.3 201.7 959.0 20 678.5 114 3,296.5 Monday- Sunday 7:30 p.m.-11 p.m. 5,559.7 25,460.2 6,843.6 33,432.1 6,580.0 30,983.6 429 18,983.3 2,037 89,875.9 Monday-Sunday 11 p.m.-Sign-off 189.8 1,224.4 147.6 242.0 417.9 1,938.2 67 755.3 299 3,404.6

Total $8,925.9 $40,053.4 $11,869.5 $62,646.7 $11,249.3 $54,592.9 1,834 $32,044.7 8,649 $157,293.0

Correction: CBS's Saturday- Sunday, sign -on -6 p.m. figure for week ended Jan. 28 should have been $698,800. The correction is reflected in the above figures.

BROADCASTING, February 12, 1968 39 three weeks from Dec. 19; that WKEF- TV Dayton, Ohio, presented NBC -TV's TV drops 1% in 1968 Dragnet two weeks, two days after Network January its network airing Dec. 21, and that xcz -Tv Denver delayed presentation Expenditures in network television 16.0% and nighttime by 1.3 %, of CBS -TV's Gentle Ben for a week during January 1968 dipped to while weekday -daytime TV rose by after Dec. 31. $139,095,400, off 1% from the Janu- 7.3 %, TVB stated. Dollar figures, ary 1967 figure, according to a re- based on net time and program in- port released by the Television Bu- vestments, are compiled by Leading `Kwai' sold out for reau of Advertising. National Advertisers and are released Weekend daytime was down by through TVB. second ABC -TV run NETWORK TELEVISION NET TIME AND PROGRAM BILLINGS BY DAY PARTS AND BY NETWORK (ADD 000) The second network showing of The 1967 1968 % Change Bridge on the River Kwai feature film Daytime $ 49,257.8 $ 49,129.8 - 0.3 will be carried on ABC -TV on March Monday -Friday 33,204.2 35,643.8 7.3 19 (8 -11:10 p.m. EST) with the Ford Saturday- Sunday 16,053.6 13,486.0 -16.0 Motor Co. sponsoring the first hour and Nighttime 91,179.1 89,965.6 - 1.3 $140,436.9 10 other companies the remainder of Total $139,095.4 - 1.0 the film. The first showing of 1968 ABC CBS NBC Total "Kwai" January $34,749.1 $55,988.8 $48,357.5 $139,095.4 in September 1966 was wholly sponsored by. Ford and, according to ABC- TV, reached 71- million viewers during the course of the evening. (Kenyon & Eckhardt); Kitchens of zor Co. (BBDO); Sterling Drug (Dan- The advertisers for the second presen- Sara Lee (Edward H. Weiss & Co.); cer-Fitzgerald-Sample); R. J. Reynolds tation are Ford (Kenyon & Eckhardt); Liggett & Myers Tobacco (J. Walter Tobacco (Wm. Esty Co.) ; Metropoli- State Farm Insurance Co. (Needham, Thompson); Colgate -Palmolive Co. tan Life Insurance Co. (Young & Rubi- Harper & Steers); R. T. French Co. (Ted Bates & Co.); Gillette Safety Ra- cam), and Armstrong Cork (BBDO). THE MEDIA Brakes eased on group growth

FCC at last abandons three -to -a- customer limit for TV station buying in big markets - but vows to look hard at individual cases

The FCC's two- and -a- half -year -old points. It said that diversification of ity" that a specific limit would provide. proposal to limit the spread of multiple - ownership of UHF stations in the top - The commission noted that the present station ownerships into the top-50 mar - 50 markets was on the rise, and that rule specifies guidelines (including size kets-a proposal that began as a threat the proposed rule might impede that and location of market) to consider in to group owners and ended as an em- trend and, possibly, the development of determining whether an acquisition barrassment to the commission -was a fourth network. would result in a concentration of con- formally laid to rest last week. So was Proposal The proposed rule, issued trol. the policy that had been designed to put for comments in June 1965, would have But the proposed rule was not buried the proposal's provisions into effect on barred the acquisition of a television without a trace. The commission said an interim basis. The vote was 4 to 3. station if it would have resulted in the that "in light of the special problems The commission's original aim in pro- buyer (or new station applicant) own- concerning the top-50 markets ... we posing to tighten its multiple-ownership ing more than three stations, or more will expect a compelling public- interest rules was to halt what it felt was a than two VHF's, in top-50 markets. showing by those seeking to acquire "growing concentration of control" of The interim policy, adopted at the same more than three stations (or more than television stations in the top -50 markets. time, called for hearings on applica- two VHF stations) in those markets." The commission expressed concern tions that would have resulted in the Commissioner Lee Loevinger provid- about the existing situation regarding applicant owning more properties than ed the margin for defeating the pro- VHF stations, and said that the growth the proposed rule would have allowed posal. He had voted to issue the notice of UHF in the top markets might fol- (BROADCASTING, June 28, 1965). (The of proposed rulemaking and to adopt low the same pattern. policy superseded one issued in De- the interim policy. But last week he But by last week the commission, cember 1964 that called for hearings on joined Chairman Rosel H. Hyde and through a new majority, said that the applications for a second VHF in the Commissioners Robert E. Lee and present rule, providing for a limit top -50 markets.) James J. Wadsworth, who had opposed (without regard to market rank) of sev- In terminating the proceeding last the idea from the beginning. Commis- en television stations, no more than week, the commission said "the greater sioner Loevinger, in a concurring state- five of them VHF's, is better suited to flexibility" in a case -by-case approach ment, said that although he feels a re- achieve the goals of maximum compe- to the concentration -of- control issue examination of the multiple -ownership tition and diversity of programing view- would be preferable to the "predictabil- rules was merited he doesn't feel bound

40 BROADCASTING, February 12, 1968 by the "institutional opinion" that ac- multiple- owners. This line was pursued with the Overmyer case and multiple - companied the notice of proposed rule - relentlessly by committee members in ownership policy in general (BROAD- making. their grilling of the commissioners in CASTING, Jan. 29). Minority The dissenters were Com- December on the approval of the trans- Representative John D. Dingell (D- missioners Robert T. Bartley and Ken- fer of five D. H. Overmyer construction Mich.), a subcommittee member, was neth A. Cox, both of whom supported permits and of the license for writ, -TV hopping mad when informed of the the proposal and policy, and Nioholas Philadelphia to a subsidiary of the AVC commission's action. He indicated he Johnson, who joined the commission a Corp. (BROADCASTING, Dec. 18, 1965). would seek to persuade Representative year after the proceeding began. It appeared certain last week that Harley Staggers (D- W.Va.), chairman The commission action came as no the commission action would spark a of the subcommittee and of its parent surprise. The interim policy had never fresh wave of criticism from subcom- Commerce Committee, to hold hearings been applied; the commission waived it mittee members who feel the commis- on the matter. Earlier Representative on each of the eight occasions it was sion has been too lax in its handling Dingell had introduced a bill that would, asked to do so-and in the more recent of transfers and assignments. The sub- among other things, require hearings on ones, by the same 4 -to -3 vote by which committee last month presented the every transfer or assignment application the proposed rule and interim policy commission with 21 questions dealing filed with the commission and authorize were killed. In statements explaining his vote for the waivers, Commissioner Loevinger indicated he was changing his mind about the wisdom of the proposed rule -at least insofar as its re- strictions on UHF ownership were concerned. And in a draft opinion circu- lated among his colleagues two weeks ago he concluded that the proposed rule should (CLOSED ARIL Coverage /65 credits us with not be adopted NET DAILY VIEWING in 104,000 CIRCUIT, Feb. 5). TV homes -not weekly viewing in 141,000 home. in 39 counties. The lengthening list of waivers - brought a measure of relief to multiple - station owners who had reacted with alarm to the issuance of the proposal, and who waged a vigorous and expensive campaign against it. They made their feelings known on Capitol Hill, where members of the Senate Com- merce Committee expressed support for viewers spend their position. Our daily And 38 of them, owners of more than 100 television stations, banded together into a Council for Television Develop- $7,787,520* for ment, both to oppose the measure in pleadings before the commission and to hire the United Research Inc., of Cam- TOBACCO. bridge, Mass., to do an exhaustive study of the multiple- ownership question. But you can't reach this market from URI's report concluded that the commission's present limit of five VHF sta- Detroit, Lansing or Grand Rapids. tions to an owner is a meaningless meas- urement of economic concentration and WWTV /WWUP -TV is the ONLY way. that the top -50 proposal would be the EVEN though most if not all your them is to use 20 radio stations and /or same. It also said that groups were pro- business in Michigan comes from 13 newspapers. rather than anticompetitive, that they downstate wholesalers, almost 8,000,000 were not driving singly -owned stations To give your Michigan wholesalers "to the wall" and that they were the RETAIL dollars are spent on tobacco full -state advertising support, put a most likely developers of UHF channels in Upstate Michigan - where your fair share of your TV dollars where (BROADCASTING, Sept. 19, 1966). wholesalers aren't. outstate Michigan consumers buy their products. Ask Avery -Knodel for poten- Albatross But as multiple owners The only practical way to cover your tial sales figures for your product in increasingly became convinced that the potential RETAIL consumers in Upstate Upstate Michigan. rule would not be adopted, the commis- Michigan is to use WWTV /WWUP -TV. "Statistics on consumer used by sion's failure to dispose of it and of We give you 104,000 DAILY VIEWER expenditures the interim policy became a cause of permission of National Industrial Conference homes (which view us almost exclu- Board, whose study "Expenditure Patterns of embarrassment to the agency. Requests the American Family, sponsored by Life Mag- sively). Your only other way to reach azine, was based on Dept. for waiver had to be considered long U.S. of Labor Survey. after it became evident that the majority for implementing the policy no J/e ie %t ,Wa/iar RADIO longer existed. WNZD KAIAMAZOMBATTIE CREEK WIE, GRAND RAPIDS WWTV/WWDP-TY MIM. GRAND RAPIDS -KALAMAZOO Furthermore, House Investigations 11111V-EM CADILLAC Subcommittee members critical of the CADILLAC- TRAVERSE CRY / SAUET STE. MARIE TELEVISION CRANNIL oIANNEL IO MNIO -IV GRAND RAPIDS -KALAMAZOO ANTENNA IARC' a. A.?. LmNNA 1114' A.A.T. commission pointed to the policy as an /WCAOIIIAC IRRAVERSE CITY CM AM C111 ASS WWZV UP :rV ULI STE. IE

that the was NOIN1V /LINCOLN, NEBRASKA established one agency i V (ned.l, Me, E.,lr.l.e NvNenal PePeunlarhe,

KDIN -n GRAND ISLAND. 1118. ignoring in approving acquisitions by

BROADCASTING, February 12, 1968 41 the agency to turn down sales that would in his concurring statement, in which reluctant to invite such attacks. provide the seller with more than the Commissioner Wadsworth joined, en- He also said that, rather than pro- fair market value of the station's assets dorsed this thesis. He noted that com- mote competition, the proposal would -with the agency defining the assets mission figures show that during the last hinder it. He noted that it would not (see page 21). 12 years, under the present rules, the require existing networks or other large Late Commission sources say pri- number of television stations and the multiple owners to divest themselves of vately much of the commission's dis- number of station owners in the top-50 present holdings, while it would prevent comfiture over the issue could have been markets "has increased substantially" - new enterprises from acquiring as many avoided if action had been taken earlier. from 151 to 264 in the case of stations, stations as the networks now have. And The commission had the item on the from 104 to 163 in the case of owners. a provision requiring the breaking up agenda in June, but decided to postpone (He said the data on which the commis- of multiple holdings in the event of their action because of Commissioner Bart- sion relied in its notice of rulemaking sale, he said, would `obviously affect ley's impending departure for an inter- was misleading in that it "purported only the financially weak" group own- national conference in Geneva. He re- to show concentration in the top -50 ers; the strong would not be forced or turned in November but it wasn't until markets" by statistics which included tempted to sell their properties, he said. last month that the commission began all licensees with one station in those Dissenters Commissioner Johnson, concentrating on the item again (BROAD- markets and an interest in any other in a dissenting statement, said the com- CASTING, Jan. 22). station in any market, regardless of mission had not addressed what he says The commission, in its order term- rank.) is the critical question -"How is the inating the rulemaking, asserted that the Furthermore, he said that the "most public's interest served by having a non- degree of concentration of ownership in realistic hope for increasing the num- resident, corporate, multiple owner con- the top -50 markets had declined since ber of television networks and the num- trol one of the major sources of news, 1964, when the rulemaking proceeding ber of substantial national program opinion and entertainment for a city of was begun, through the doubling of sources is to encourage the growth of millions ?" UHF stations on the air in those major more strong enterprises engaged in tele- He said the majority provided no evi- markets -39 today as against 20 four vision station operation. The present dence for asserting that the restrictive years ago. multiple-ownership rules are far more proposal would impede the development "Equally important . . . insofar as likely to do that than the proposed rule." of UHF television and the establishment UHF stations are concerned, an ab- He said one other possible route to of a fourth network. "The hoped -for sence of the type of restriction proposed strength -conglomerate merger with a fourth network," he said, "is merely a in the rule herein may well serve to large nonbroadcast company -would part of the majority's goal of improve- make for a more rapid development of appear to have been foreclosed as a ment in growth of UHF." And the "re- such stations and enhance the chances result of the Justice Department's op- liance on the shibboleth 'benefit to UHF for development of a fourth commer- position to the proposed ABC- Interna- is not unusual. This commission has cial TV network," the majority stated. tional Telephone & Telegraph Corp. hung so many decisions on the UHF peg The commission said that financially merger. That merger effort foundered that one wonders if the day will come strong persons with the necessary know - after it became stalled in court on a suit when the whole hatrack will come tum- how would be encouraged to enter the brought by Justice (BROADCASTING, Jan. bling down from its own weight." UHF field "during this critical period." 8). Commissioner Loevinger, who sup- Mr. Johnson took no comfort from Growth Commissioner Loevinger ported the merger, said big business is the majority's decision to require, as a substitute for the proposed rule, a "compelling public interest showing" from applicants seeking more than three stations-or more than two VHF's -in the top -50 markets. "Past experience indicates that this 'requirement' is demonstrably meaningless," he said. Commissioner Johnson expressed re- gret that the commission acted without holding an oral argument. He said the commission should have held one in which the staff was instructed to advance "the strongest possible case for the rule -and to subject those who have commented to searching scrutiny." He said much might have been learned from such an adversary proceeding. Commissioner Bartley also objected to the lack of an oral argument. He Fetzer opens new broadcast center said such a proceeding is needed to get answers to the questions the commission Fetzer Broadcasting has combined Rapids -Kalamazoo. A master con- raised in its notice of proposed rule- its Grand Rapids, Mich., radio sta- trol room serves both the radio and making-that those filing comments had tions and a new TV studio for its TV operations. Stations' offices and not discussed them. He noted that the channel -3 outlet serving the market Fetzer Music Corp.'s Muzak service notice had said an oral argument would in a $500,000 facility, part of a are located on the second floor. be held. $2.5- million complex called Broad- Address for the complex is 280 The commission, in its order, said cast Place. Ann Street, N.W. 49504. The main an oral argument would serve no useful The center will house Fetzer's office for wxzo -Tv remains in Kala- purpose. Since none of those filing com- WJEF and WJFM(FM), both Grand mazoo. ments endorsed the proposed rule, it said, there would be no conflicting points of view.

42 (THE MEDIA) BROADCASTING, February 12, 1968 _ Broadcasters know these symbols- as the international- signal of distress. This year, we hope you'll attach additional meaning to the letters S O S - Support Our Servicemen. Costs of Red Cross services to men in Vietnam still rise. But Red Cross must meet this expanding commitment while maintaining all other essential Red Cross work - disaster aid, a nationwide blood program, first aid and lifesaving training. To do so, we simply must meet our 1968 campaign financial goals. And to do this, we ask again for your generous support through the concentrated use of our specially prepared material for March - Red Cross Month. usihelp help

This space contributed as a public service

For public service material, call your local Red Cross or telephone The American National Red Cross: In Washington, D. C. (202) 857 -3407 The Advertising Council In Hollywood, Calif. (213) 384 -5261 New York Chicago Hollywood Washington

BROADCASTING, February 12, 1968 43 quiry into the station's representations, WQAD -TV license renewal set for hearing the commission said it also wants to look into "all of the facts" surround- COMMUNITY TELECASTING COMPETES FOR MOLINE VHF ing the aborted sale. (The channel 8 contest will constitute a virtual renewal of the 1962 com- Although the FCC's intentions were News Association of Detroit (ww.7 -AM- parative hearing. Community stockhold- made known eight months ago, the com- FM-TV Detroit) (BROADCASTING, Feb. ers Priester and Waldmann had owned mission last week finally designated for 27, 1967). Community asked the com- stock in one of the losing applicants in hearing license -renewal hearing on re- the application mission to hold a the that hearing.) of WQAD -TV (ch. 8) Moline, Ill., and a newal application and to consider its The commission said it is concerned competing application for the facility application for channel 8 in the hearing whether Moline intended to serve the from Community Telecasting Corp. as well. public interests or use the station license One of the issues set for hearing is a Answers Needed In a subsequent "for private gain and dispose of it" determination of the facts surrounding letter to Moline the commission said after a three -year period. WQAD-TV went a proposed sale of WQAD -TV that was that questions raised by Community on the air Aug. 1, 1963. The commis- cancelled four months ago. . "were unresolved." When WQAD -TV filed sion noted that although the assignment WQAD -TV is licensed to Moline Tele- its license renewal application in Sep- agreement was dated Dec. 6, 1966, it vision Corp., which is owned in part by tember, the commission said it would claimed negotiations between Moline Francis J. Coyle (12.5 %), Frank P. be designated for hearing and the as- and the Evening News "must have been Schreiber, Victor B. Day and David O. signment application would be deferred. initiated at some date prior" to Decem- Parson (each 10 %). Community is The commission also indicated at that ber. owned in part by Sterling C. (Red) time one of the hearing issues would Trafficking Issue Further the corn - Quinlan, former president and general determine whether Moline had lived up mission said it would look into the manager of wFLD(Tv) Chicago, with a to the representations it made in 1962, charges made by Community that Mo- 70% interest, and Edward W. Priester, during a comparative hearing for the line was trafficking in broadcast li- Quad Cities real estate man, and Colonel facility, concerning the programing it censes. According to Moline, the com- Carl Waldmann, retired commander of would present and the management that mission said, its construction costs were the Rock Island Arsenal, each with would operate the station. about $1.6 million; its liabilities as of 10 %. Last October Moline asked the com- November 1966 were about $1.3 mil- What prompted commission action mission to dismiss its assignment appli- lion, and its 24 stockholders had paid was a protest made by Community cation because the proposed sale had $517,300 for 5,173 shares in the corpo- against a proposed $6.5- million sale of been cancelled (BROADCASTING, Oct. 9, ration. Though Community argued that WQAD -TV from Moline to the Evening 1967). Now, in addition to an in- these facts indicated trafficking, the commission said "it cannot determine if this is so," but would pursue the matter during the hearing. Another unresolved question, the commission said, is the principal reason given by Moline for the sale. Moline check Blackburn had claimed that in order to achieve a "more effective competitive position" in the market, additional financing would be necessary. about financing! But the commission said the alleged need for additional funds was not ap- Arranging the proper financing that responsible parent to it. And further, if the additional financing was necessary, the commis- buyers and sellers need to do business is just one sion claimed that "Moline did not ade- of the full range and depth of services of Blackburn, quately explain why a station which the reliable broker. could bring the consideration mentioned Others, equally important, include was unable to obtain" that financing on an accurate appraisal of actual as well as potential; the open market. a good name that is worth more to us than any single commission could ever be. Changing hands ... ANNOUNCED The following station sales were reported last week subject to FCC approval. WMT- AM -FM -TV Cedar Rapids, Iowa: BLACKBURN & company, Ina Agreement signed by American Broad- casting Stations Inc. (Helen S. Mark RADIO TV CATV NEWSPAPER BROKERS and children) to sell to Norton Stations NEGOTIATIONS FINANCING APPRAISALS group for $10 million. (BROADCASTING, Dec. 25, 1967). Included in sale is D.C. CHICAGO WASHINGTON, ATLANTA BEVERLY HILLS Cedar Rapids Muzak franchise, and jams W. Blackburn H. W. Cauill Clifford B. Marshall Colin M. Selph lack V. Harvey William B. Ryan Robert A. Marshall Bank of America Bldg. 50% ownership in CATV systems in Jaeph M. SitrIck Hub Jackson Mony Building 9465 Wilshire Blvd. Grand Rapids, Minn., and Decorah RCA Ballding Eugene Carr 1655 Peachtree Rd. 274 -6151 and 333 -9270 333 N. Michigan Ave. 873 -5626 Fairfield, both Iowa. Not included is 346 -6460 KWMT Fort Dodge, Iowa, which is wholly owned by ABS, and 43% inter-

44 (THE MEDIA) BROADCASTING, February 12, 1968 est in wDlo -TV Duluth and its satellite the New York City area. Ariz.) entered a bill to grant antitrust wmT(TV) Hibbing, both Minnesota, WxTv will be programed entirely in immunity to newspapers that entered held by WMT -TV Inc. WMT is fulltime Spanish. combined operations under economic on 600 kc with 5 kw. WMT -PM is on Its antenna will be on top of the pressures as the Tucson papers claimed 104.5 me with 32 kw. WMT-Tv is on Cities Service Building at 70 Pine Street they had done (BROADCASTING, July 17, channel 2. All are affiliated with CBS. in downtown Manhattan. 1967). Although the Senate Monopoly and Antitrust Subcommittee held hear- WicDN N. Philadelphia: Camden, J.- ings on the bill, known as the "failing- to Tommy Sold by Ranulf Compton Tucson newspapers newspaper act," it was never reported Roberts and Jack Price for $775,000. out of the subcommittee. Mr. Roberts is sportscaster. Mr. Price ordered to separate is radio -TV director, Hialeah Racetrack, Fla. WiaDN is a daytimer on 880 kc A federal judge in Tucson, Ariz., with 5 kw. Broker: Blackburn and Co. has two there guilty found newspapers FCC refuses to redefine KBLL -AM -TV Helena, Mont.: Sold by of antitrust violations, and the impli- Paul B. McAdam and Robert Magners cations, if the decision is upheld, in- 'TV broadcast station' to Willard L. Holier and Montana volve 42 other newspapers that have Governor Tim Babcock for $520,000. similar arrangements. A added to the FCC's Mr. Holter owns KLTZ Glasgow and is U. S. District Judge James Walsh footnote will there. 66.6% owner of xLYT Missoula, both ruled that the joint -publishing agree- CATV rules last July remain last Montana. KBLL is a fulltimer on 1240 ment between the Arizona Daily Star That's what the commission said week when it denied a petition for re- kc with 1 kw day, 250 w night. 'Cam, and the Tucson Daily Citizen violated Tv is on channel 12 with NBC and ABC the antitrust laws. He also ordered the consideration and rehearing of the ad- affiliation. owners of the Star to divest themselves dendum filed by the National Cable of the Citizen, which they bought in Television Association. WGKA -AM-FM Atlanta: Sold by Barton 1964. The 1940 contract entered into The commission had inserted into its Isbell Jr. and associates to Robert S. by the two newspapers when they were CATV rules the phrase -"the term Strauss for $400,000. Mr. Strauss owns independently owned provided for joint 'television broadcast station' includes KtxL -AM -FM Dallas. WGicA is a daytimer printing, advertising and circulation at foreign television broadcast stations." on 1600 kc with 1 kw. WGKA -FM is on a single plant, although each news- The rules affected deal with new serv- 92.9 me with 9.4 kw. Broker: Black- paper retained its independence in edi- ice notification and showing in a top - burn and Co. torial and news activities. 100-market evidentiary hearing. NCTA WYPR Danville, Va.: Sold by James The judge found that the joint-publi- claimed the commission action consti- S. Beattie to David P. Welborne for cation plan is in restraint of trade. tuted a departure from rather than an $225,000. Mr. Beattie is owner of Last July Senator Carl Hayden (D- implementation of the rules. wss6 Durham, N. C. Mr. Welborne is 50% owner of WNCA Si ler City, N. C. WYPR is a daytimer on 970 kc with 1 kw. Broker: Blackburn and Co. EXCLUSIVE BROADCAST LISTINGS! WFKO -FM Kokomo, Ind.: Sold by Joseph P. Sweeney and associates to SOUTH -Daytimer located in county seat single station James L. Gregg and associates for CENTRAL market. Industry is leather goods and textile WFKO -FM on 100.5 me with $65,000. is manufacturing-Also important turkey produc- 5.3 kw. Broker: Chapman Associates. TEXAS ing area. Equipment excellent, fine experienced

KASL . Newcastle, Wyo.: Sold by staff, low overhead, good potential. Billings have Malcolm Wyman and associates to consistently increased 10 to 15 per cent per year. Robert J. Kelly for $42,000. Mr. Kelly Station has excellent reputation in the commu- has interest in KRPS Superior, Neb. nity. Price $125,000, terms $30,000 down, bal- KASL is a fulltime station on 1240 kc ance negotiable. with 1 kw day and 250 w night. Broker: Chapman Associates. Contact George W. Moore in our Dallas offzce. APPROVED The following transfer NORTHWEST -Fulltimer, non -directional, on the air since 1954 of station interests was approved by the in single station market. Property absentee oper- FCC last week (For other FCC activi- ated and has developed less than half of its ties see FOR THE RECORD, page 65). potential based on retail sales. No real estate, but favorable lease to tenant. Profitable to present KETO Seattle, Wash.: Sold by William owner. Price $75,000 -29 per cent down. E. Boeing Jr. to veteran California broadcaster Riley R. Gibson for $397,- Contact Don C. Reeves in our San Francisco office. 500. Mr. Boeing will continue to own KETO KETO -FM there. is fulltime on WASHINGTON. D.C. 1590 kc with 5 kw. 1100 Connecticut Ave., N.W. ...g/7244$ 20036 202/393 -3456 CHICAGO 1507 Tribune Tower 60611 WXTV plans start AND ASSOCIATES, INC. 312/337 -2754 DALLAS Brokers of Radio, TV, CATV & Newspaper Properties 1234 Fidelity Union Life Bldg. Wxrv(Tv) Paterson, N. J., will go Appraisals and Financing 75201 on the air on or about July 1, it was 214/748.0345 announced last week by Edward J. De- SAN FRANCISCO AMERICA'S MOST EXPERIENCED MEDIA BROKERS 111 Sutter St. 94104 Gray, vice president of Trans -Tel Corp., 415/392.5671 permittee for the channel 41 station in

BROADCASTING, February 12, 1968 45 ness" simply to protect UHF stations. limitless power under the rule on which CATV's argue This is the basis for one of the limita- the commission relied in issuing its tions in the FCC's rules on CATV-that temporary stop order. CATV systems in the top -100 markets Midwest Video is one of the principal for freedom may not without a hearing bring in TV appellants in a challenge to the FCC's signals from stations outside their own power to impose conditions on cable community unless those stations put a TV systems, filed two years ago in the Wire systems file grade -B signal over the cable system's Seventh Circuit Court of Appeals in St. market. Louis. This case has been argued, but in Supreme Court case More Questions Southwest Cable the court has issued no decision, presumably awaiting the Supreme Court's on stressed the "single question"-the com- FCC jurisdiction mission's power to enjoin the CATV's ruling. "lawful operation" without a hearing. And it noted, even if it is found that the A battery of cable -TV systems told FCC does have the authority to regulate in the U.S. Supreme Court last week that Court backs FCC cable TV, other cases bearing on the the FCC has no authority to regulate nature and scope of this authority must CATV systems not served by micro- station -sale case be litigated. wave -relay facilities. The challenge to Buckeye Cablevision Inc., and Alice the commission's jurisdiction was con- A federal court in Washington up- Cable Television Corp. noted that Con- tained in briefs filed by three CATV held the FCC in dismissing an objec- gress "carefully prescribed" and limited systems in San Diego, one in Toledo, tion to the sale of a Florida station. the FCC. Ohio, and one in Alice, Tex. powers of the The U. S. Court of Appeals for the They said that federal administrative The case is scheduled to be heard District of Columbia said that the corn- agencies have no authority to expand March 12, to be followed immediately mission was warranted in ruling that their jurisdiction to "wholly distinct and by the United Artists v. Fortnightly the protestant's showing did not re- heretofore unregulated enterprises." copyright case (BROADCASTING, quire an evidentiary hearing. Feb. 5). and Alice brief con- In addition to the question The Buckeye The case involved the 1965 transfer of the tended that the District of Columbia FCC's jurisdiction over CATV, the San of wMEG Eau Gallie, Fla., to its present circuit decision last year upholding the Diego case also involves the right of owner, Mel -Eau Broadcasting Corp., FCC's power to regulate CATV is in the FCC to issue temporary restrain- for over $300,000. Broadcast Enter- because it was a limited case and ing orders prohibiting cable error prises Inc., owner of wMMB and wYRL- systems the court misconstrued previous de- from bringing in TV programs from FM in adjacent Melbourne, Fla., pro- outside markets. cisions. tested the sale and asked for a hearing. Midwest Video multiple The appeal to the Supreme Corp., a The commission held that the objections Court was and its subsidiary Black taken by the FCC ninth CATV owner, did not warrant a hearing and granted after a circuit the appeals court told the Hills Video Corp., maintained that the ownership transfer. Broadcast En- commission it FCC had arrogated to itself virtually had no authority to issue restraining terprises appealed. orders to nonlicensees. Although cable The court's unanimous decision was systems are regulated by the commis- written by Senior Circuit Judge Charles sion, they are not licensed by the com- Fahy, with Circuit Judges Warren E. mission. FCBA plans June seminar Burger and J. Skelly Wright concur- The West Coast court also expressed ring. The court did hold, however, that doubt that the FCC had the right to Washington communications the FCC was wrong in denying the regulate CATV. lawyers are going to have their Melbourne stations standing. first exposure to a high- domed, Case's Source The San Diego case intellectual "think- tank" exercise began shortly after the commission is- in June when the Federal Com- sued Exhibitors set new high its order in 1966 asserting juris- munications Bar Association holds diction over nonmicrowave -fed CATV's. a three -day seminar in Williams- for '68 NAB convention KFMB -TV San Diego, soon joined by two burg, Va. other San Diego stations, protested Subject of the symposium is against Southwestern Cable Co., Mission "Broadcasting and the Demo- A record number of exhibitors, 126, Cable TV Inc. and Pacific Video Cable cratic Processes." The meetings, will be showing their equipment wares Co. importing Los Angeles TV. The scheduled for mornings only, will at the National Association of Broad- stations said the CATV's practice re- be led by outside political scien- casters convention in Chicago's Conrad sulted in an adverse economic impact tists, sociologists and historians. Hilton hotel, March 31 -April 2. The and that it upset the FCC's TV alloca- Names will be made public when figure is an increase of 10 from the 116 tion plan. The commission set the pro- a full complement of panel lead- that exhibited last year. test for hearing and issued a restraining ers is assured. Communications As of Wednesday (Feb. 7) conven- order against the cable systems. attorneys and guests will receive tion registration totalled 1,694. The Late last year, an FCC hearing ex- advance reading material to en- NAB has booked about 4,000 rooms in aminer recommended that the TV sta- able them to prepare for the ses- nine Chicago hotels for registrants. tions' objections be dismissed, finding sions. The Monday (April 1) afternoon that the importation of the Los Angeles The June 6 -8 program is being session is being turned into workshop signals did not adversely affect the San arranged by an FCBA commit- meetings and will include a new, open Diego telecasters. tee consisting of Robert L. Heald, version of the labor -relations clinic. In Mission Cable and Pacific Video Ca- general chairman; Marcus Cohn, the past, the labor -relations session has ble, both owned by multiple -CATV- program chairman, and John B. been closed. This year's meeting will owner Trans -Video Corp., also asked also mark the first time a member of the Jacob, banquet and social chair- court to find that the FCC does man. the National Labor Relations Board not have the power to regulate com- will take part in the convention. Sam petition "from other legitimate busi- Zagoria of NLRB will participate in the

46 (THE MEDIA) BROADCASTING, February 12, 1968 workshop. Other workshops on Monday will cover small- market radio, secondary- market television, Radio Advertising Bureau, Television Bureau of Advertis- ing and automated radio and TV station operations. Format Change The National As- sociation of FM Broadcasters, which will hold its annual convention in Chi- cago's Palmer House, March 29 -31, is also changing its format. This year members will meet in three different groups representing large, medium and small FM markets. Each session will involve 30- minute presentations by speakers, followed by floor discussion. Another convention being held in conjunction with NAB is the annual Association for Professional Broadcast- ing Education meeting. APBE sessions in the Pick -Congress, March 30 -31, will be centered on "Tomorrow's World of Communications." The opening session will have speakers from the National Aeronautics and Space Administration, the Department of Health, Education and Welfare, and a major satellite manufacturer. KXTV moves into $1.7 million facility

LBJ urges planning New home of Corinthian Broad- 000 square feet of floor space and casting's xxTv(Tv) Sacramento, Calif., its new facilities for production of for CPB funding built and equipped at a cost esti- color commercials and color pro- mated at $1.7 million, was occupied grams include Norelco Plumbicon President Johnson wants a long -range by the station in mid -January and cameras, an RCA T-K 27 color - plan for financing the Corp. for Public will be dedicated this spring. The film center, Ampex Videotape ma- Broadcasting to be worked out by the building, at 400 Broadway, has 33,- chines and Jamieson film equipment. still -to -be -named directors of CPB and the secretary of health, education and welfare, the secretary of the treasury tures continued to mount; last week suit claims that after the contract was and the director of the Budget Bureau. WMAL- AM -FM -TV Washington editorially cancelled, Mr. Grant was quoted in a Although the President has named called on Congress to "weigh the pos- Philadelphia newspaper as saying that only two members of the CPB board sible benefits against the expected cost" Mr. Menefee had been let go because (Dr. James R. Killian Jr. and Dr. of CPB. his ratings were low. This injured him Milton S. Eisenhower [BROADCASTING, "We believe," the stations said, "Con- professionally and in the community, Nov. 13, 1967]), the remaining mem- gress will find there are more important Mr. Menefee said. bers of the 15 -man board are expected priorities in meeting the cultural and to be named shortly, possibly this week. educational needs of the disadvantaged. All require Senate confirmation. Available information indicates that WZZM -TV edict stayed The President's call for planning for federally subsidized broadcasting may long -range CPB financial support was well prove an unnecessary and costly pending court ruling contained in his education message to frill at a time of national fiscal crisis." Congress, which referred to his mes- The WMAL stations are owned by the Telecasters (wzzM- sage last year stressing "the importance West Michigan Washington Evening Star. Tv Mich.), which faced of a long -range financing plan which Grand Rapids, denying it operation of would ensure that public broadcasting an FCC order at Battle Creek would be vigorous, independent and CBS, program manager its translator station facility, has free from political interference and during a hearing on the control. named in suit been given a reprieve. The commission week stayed the effectiveness of "The problem is complex," the last of President added. "It concerns the use A Philadelphia radio personality, its order to permit the District Co- to rule on West of the most powerful communications whose contract was terminated by CBS - lumbia appellate court for a stay of that medium in the world today. It should owned WCAU Philadelphia last August Michigan's request not be resolved without the most after seven years with the station, has commission decision (BROADCASTING, thorough study and consultation." sued CBS and Michael Grant, the sta- Jan. 29) . Earlier, in his budget message, the tion's program manager at that time, West Michigan is in a dispute with President asked for $4 million to be ap- for libel and defamation. wwwU -Tv (channel 65) Battle Creek propriated by Congress for fiscal 1968, The suit was filed by Robert Mene- over the effect the translator station which ends June 30, and for $20 mil- fee, who has been a radio performer in would have on UHF operations in lion for fiscal 1969 that begins July 1 Philadelphia for 20 years. He asks for Battle Creek. One of the principals of (BROADCASTING, Feb. 5). damages of over $10,000 and for puni- WWWU -TV is Mary Jane Morris, for- Criticism of the projected expendi- tive damages of the same amount. The mer secretary of the FCC.

BROADCASTING, February 12, 1988 41 commission might permit." He further Dissenters assail denial of CATV test plan cited that the deficiencies and inade- quacies noted in the proposals "result DECISION TO AWAIT LEGISLATIVE ACTION ATTACKED from an accommodation to the regulatory requirements imposed by the corn- mission." Comments from individual commis- interest at the present time in activating Contradiction In FCC Policy? He sioners on the FCC's rejection of pro- channel 46 in South Bend. The co- noted that the commission admits it posed experimental CATV operations owners of Valley Cablevision are net- lacks data on the effects of CATV im- in Philadelphia and Goshen, Ind., sur- work- affiliated U's. portation of distant signals and "pleads' faced last week, about a month after Commissioner Robert T. Bartley that it needs data on the subject. Yet the commission had ordered its staff to pointed out that the combine of the he said the commission "continuously draft orders turning down the plans three existing TV stations in Goshen and adamantly refuses to permit data (BROADCASTING, Jan. 15). "raises substantial anticompetitive, if to be sought and secured in the only While the majority held fast to its not antitrust, questions." Commissioner effective manner, by experiment and claim it is awaiting a change in legal or Nicholas Johnson claimed the proposal experience." This refusal to permit an political conditions before seeking the was not an experiment at all, but "a empirical investigation of the "crucial proposed data, it also continues to dem- thinly disguised commercial venture, de- disputed facts" underlying commission onstrate a "record of refusing to seek signed to make money in ways which action, he claimed, is "rationally inex- empirical data over the years." That are presently prohibited by FCC pol- plicable and indefensible." was the charge levelled by Commis- icy." And Commissioner Kenneth A. Commissioner Johnson concurred sioner Lee Loevinger, who dissented to Cox felt that the length proposed for with a suggestion by Commissioner Cox commission rejection of both plans. the test (five years) would not provide that such information sought in the In January the commission denied information in time to assist the com- CATV experiments might be garnered reconsideration of a scaled -down Phila- mission in deciding cases in the near through a test designed by the commis- delphia test proposed by Suburban Ca- future. sion, but using existing cable systems. ble TV Co., a subsidiary of Triangle While but two commissioners (Rob- The commissioner said he also agreed Publications. Suburban had been ert E. Lee and Lee Loevinger) dissented with an observation by Commissioner turned-down in September when it pro- to the commission rejection of the Bartley that it is the commission's re- posed a larger version of the test Goshen plan, the commission split 4 to sponsibiilty to take the initiative in (BROADCASTING, Oct. 9, 1967). 3 on the Philadelphia proposal. (Com- analyzing the implications of CATV. The commission also denied a test missioners Bartley, Loevinger and John- Experiments, he said, should be an request by Valley Cablevision Corp., son dissented.) essential part of the commission's effort which is co -owned by ws.rv(Tv) Elk- Commissioner Loevinger claimed that to discharge its responsibility of resolv- hart and wNDu -Tv and WSBT -Tv both both experiments "are the best and most ing important issues surrounding South Bend, all Indiana (BROADCAST- adequate that there is any chance the CATV. He added that "it should be ING, Oct. 16, 1967). Both tests were up to us, not individual cable televi- designed to measure the impact of sion entrepreneurs, to define how such CATV systems on local UHF stations experiments should be constructed and in major markets. TV members over 80% conducted, and precisely what results we want them Awaits Congress Developments in to achieve." copyright legislation this year that Television membership in the might affect the kinds of operations National Association of Broad- Second Thursday asks proposed was the principal reason cited casters has gone over the 80% in both rejections. However, in the mark for the first time. As of FCC to drop hearing Goshen test, the majority felt that the Jan, 1, NAB had 524 commer- information gained from the experiment cial TV stations on its rolls of "would not in any event be central" to the 648 licensed by the FCC. Of Second Thursday Corp., Nashville, the principal basis of its major- market the 648 only 22% are UHF's. whose planned stations' sales prompted a policy. That basis, it said, is to deter- NAB's roster, however, shows hearing by the FCC, has asked the mine impact of CATV on independent 53% of those U's are members. commission to reconsider that order (BROADCASTING, UHF's. They noted that there is no Dec. 25, 1967). The company claims it "is literally moments away from bankruptcy" and cannot a continue operations long enough to pioneer brokerage service complete the hearing. FLORIDA MIDWEST Second Thursday proposed assigning Top operation. Serves one of the state's Market of 1,000,000. Gross $110,000 and a construction permit for an FM station larger markets. Gross exceeds $150,000. profitable. Priced at $225,000. $60,000 Priced at $340,000 including real estate. down. in Nashville (WSET -FM) as well as its license for WWGM Nashville to Apex WEST CENTRAL CALIFORNIA Communications Corp. for a total of Well established daytimer serving rich Profitable full timer. Gross tops $150,000. farm market. Average annual gross $85,- Priced at $350,000. Terms. $215,000. Financial losses for wwGM 000. Priced at $150,000 including real totalling $256,000 over the past five estate. years were cited as reason for proposing the sale. But the commission said this reason was "unimpressive," since the company Jacic L. Stoll had prosecuted its FM application to and ASSOCIATES demonstrate financial ability to build NATION WIDE SERVICE and operate an FM station. That an SUITE 514.18 -18 HOLLYWOOD SECURITY BLDG. HOLLYWOOD, CALIF. 90028 AREA 219 HOLLYWOOD 4.7279 initial decision in the FM hearing (six months prior to the assignment pro- 48 (THE MEDIA) BROADCASTING, February 12, 19611 Mutual enters pact to train students Were You Pleased

On- the -job training will be pro- shortage of trained and qualified with vided broadcasting students at sta- young people. tions affiliated with MBS under a The network's cooperation in- new agreement by the network and cludes encouragement of radio sta- Your New Ratings? the Institute of Broadcast Arts, Mil- tions to establish broadcast centers waukee, a communications school. (there are 532 stations in the net- We hope so, but if you are one of Students would train at participat- work) ; use of leased lines to trans- the station owners or managers who ing stations, with on -air time con- mit news about the school and its just can't figure out why things came fined to noncommercial broadcasts, activities, and possibly feeding over out the way they did, maybe we can such as delivery of public- service these lines lectures on broadcasting help. messages. to those stations acting as training School and network officials at a centers. Ratings can only tell you what hap- news conference in New York said Students would work at the sta- pened, not why? The old system of the agreement has the potential of be- tions under supervision, according to trial and error is a method of cor- coming a "farm system of broadcast- Melvin B. Raskin, executive vice recting rating problems that isn't ing." president of the proposed training necessary any more. In time con- Under the arrangement, stations facility. The trainees would be re- sumed, money spent, and income lost would negotiate with the school and quired to complete 260 hours of because of unsatisfactory program be paid on a basis of each student "classroom" training. The Institute periods, it can be most expensive. trained, while Mutual would receive of Broadcast Arts operates in seven a flat fee for each of its affiliates states as a technical school. Courses Through our consultation and super- taking part. In effect, it was said, are taught by working professional vision of sound, depth research in stations obtain from the institute a broadcasters. Hugh Downs, Arlene your market, you can find out not only "first refusal" to the students. MBS Francis and Johnny Olson serve on what your strengths and weak. affiliate KWNT Davenport, Iowa is its board of governors. nesses are, but also those of your already taking part in the program, Though MBS affiliates will now competitor as well. No matter what you may it was noted. Mutual plans also to set get "first refusal," the Institute has have heard or read, images up a training program under the on -job arrangements with various are important -not only the station's image project at its offices in New York. stations in the country. At present, as a whole, but the image strength and weakness of Matthew J. Culligan, MBS presi- there are tie -ins with WAMO Pitts- every per- dent, stressed that graduates would burgh; WQFM(FM) Milwaukee; sonality and program under your direct control. be equipped for careers in a field in WXFM(FM) Elmwood and WTAQ La- which there is now an "acute" Grange, both Illinois. Image movement, up or down, in many cases precedes rating change by six months to a year. posal) found Second Thursday qualified, Media reports ... Studies for our clients have taken the commission said, makes it necessary us not only into twenty -one of the top thirty markets, to question the company's "good faith" FC &B expands CATV interests Start but into markets its application. And below the top one hundred. in prosecuting FM of engineering and preconstruction ac- We have with re- also done work for the company's representations tivity on a CATV system in Pueblo, a large number of spect to that application prompted the Colo., (30,000 households) was an- the leading station groups and commission to order a hearing on the two of the three networks. nounced last week by Foote, Cone & All in all, renewal application of WWGM as well. Belding, the majority stockholder. The we have completed over one hun- system is expected to be operational by dred major TV and radio studies, encompassing NLRB backs AFTRA late spring. Pueblo is FC &B's second some 55,000 in- person, in -depth interviews. CATV investment, the first being a main Milwaukee dispute jority interest in WEOK Cablevision in If you are concerned about current Poughkeepsie, N. Y. FC &B CATV op- ratings and would like a sound ob- The National Labor Relations Board, erations are headed by Louis E. Scott, jective look at your station and its affirming the decision of a trial exam- senior vice president and a director. relationship to the market, give us iner, has ordered WISN -AM -FM Milwau- a call for a presentation with ab- kee to cease and desist from discourag- Shopping survey WJXT -TV in Jack- solutely no obligation on your part. ing union activities among its employes. sonville, Fla. is continuing its survey Samuel Singer, the NLRB trial ex- program which provides advertisers, aminer, told the Hearst stations to re- agencies, and station management with frain from discouraging membership in varied information about the local tele- the American Federation of Television vision audience. The most recent effort 114-IP and Radio Artists and also to refrain is the fourth in a series of market sur- from urging employes to withdraw from veys dealing with grocery shopping McHUGH AND HOFFMAN, INC. union affiliation and activity. habits of Jacksonville housewives. Data Television & Advertising Consultants A staff announcer who had allegedly have been compiled in such a manner as been discharged from the stations be- to present a profile of the local shop- 430 N. Woodward Avenue cause of his union sympathies was per which is of value to advertisers. The Birmingham, Mich. 48011 ordered to be reinstated. Hearst's tele- survey is the 18th market study con- Area Code 313 vision outlet in Milwaukee, WISN -TV, is ducted by WJxT -TV since initiating the 644 not involved in the dispute. program in 1961. -9200

BROADCASTING, February 12, 1968 49 PROGRAMING TV networks hurry plans for fall HOPE TO WRAP UP SCHEDULES SOON AND START SELLING EARLY

The new network television shows in made expressly for television. One -hour shows in contention for prime time next season will include The status of current planning at each ABC: The Survivors, a serial, written comedy, science fiction, private -eye of the networks is presented below, with by Harold Robbins; Nick Quarry, pri- stories and pretested spin -offs from identification of new shows deemed vate -eye production by 20th Century- series or from movies made for tele- "most likely" to make the schedules or Fox starring Tony Scotti, for which a vision. which otherwise are strong contenders, presentation film has been made; Tales A preview of what new programing and with conjecture as to series con- of the Unknown, also a Fox presenta- may consist of next season was pro- sidered doubtful to continue next sea- tion film, shot on location in England; vided last week by "most likely" pro- son: U.S., filmed as a two-hour movie by gram lists made available by network ABC Sidney Sheldon via Screen Gems, the and advertising- agency sources. Officials at ABC said prospects for one -hour dramatic series to be spun off. All three networks were depicted as the new season picked up considerably Shows at ABC that have failed to rushing plans for the 1968 -69 season at midseason and what had appeared gain ratings traction -aside from Bat- schedules with hopes of presenting them a necessity for wholesale revamping of man which will be dropped this spring in full -or nearly so-for advertisers the schedule has been modified consid- with a comedy replacing it- include the by the end of the month. CBS -TV erably. following, said to be almost certain to officials set Feb. 22 as that network's Identified as "most likely" new series be off the schedule come next fall: target date for a full schedule, and for next season's schedule on ABC are Voyage to the Bottom of the Sea (Land ABC -TV and NBC -TV indicated they these three one -hour shows: of the Giants is being readied for that were not far behind. Land of the Giants. Science fiction - spot in the Sunday schedule, 7 -8 p.m.) Aside from a continuing trend to fantasy coproduced by Irwin Allen and and Off to See the Wizard. In addition, longer programs -particularly the movie 20th Century-Fox. the 1968 -69 fate of The Invaders, Rat form; there'll be seven movie nights on The Outcasts. A Screen Gems pro- Patrol and Felony Squad is said to be the networks next season -controls are duction with Don Murray in a leading questionable. being tightened on the number of pilots role about two cowboys, one a Negro. ABC officials note a ratings pickup developed. Estimates were that the net- Mod Squad. A Thomas /Spelling sparked by It Takes a Thief, The works will each seek to limit pilots to production with a format built around a Avengers and Operation: Entertainment, 10 -15, down from the approximate 20 special police squad in Los Angeles all three midseason replacement series pilots that each of the networks com- which contends with hippies. on Tuesday, Wednesday and Friday mitted last year. Also a front -runner is a half-hour respectively. These programs, it was There's a drastic reduction reported comedy by Screen Gems entitled The pointed out, have not only performed in the production of one -hour pilot pro- Ugliest Girl in Town, produced by better in the ratings than the shows grams. Though half -hour pilots are be- Harry Ackerman and with stars Patricia they replaced but also have boosted ing made or committed, few producers Blake and Peter Kastner. ratings for other shows those nights. The have network approval to film one -hour Reported as other contenders for return of The Hollywood Palace to pilots, which in cost were estimated to ABC's schedule were half -hours The Saturdays and the move of Invaders to range from $100,000 on up to $300,- Princess and Me (Screen Gems-Harry a later time period on Tuesday have 000. Ackerman), a comedy with Barbara also paid off in the ratings, ABC offi- Current practice is to present one - Hershey and Jeremy Slate, and Here cials said. hour series hopefuls in any one of sev- Come the Brides, also Screen Gems, ABC emphasized the strong showing eral forms, as in "film presentations "; and starring Joanna Moore and de- with young adults of several of its as an episode within an existing TV scribed as a comedy about a boatload present shows. Said one executive, "our series now, or first as a motion picture of brides who go west. reprograming at midseason proved to be successful enough to hold some seven-and -a -half hours of programing that otherwise would have been in deep FOR IMMEDIATE SALE trouble." Already renewed for next season: FBI at 8 -9 p.m. on Sundays. Northern California Bay Area AM Radio Available Now. Full time 5kw. Good Frequency. S420,000, Excellent Terms. CBS CBS spokesmen note the network CATV- Famous Southern California Resort Area. 1000 Subscriber Cable expects only a few program changes System Available Now. for the next season. Lucille Ball has already signed for 1968 -69, and a new G - half -hour comedy that will star Doris Day in her first television vehicle was r t LW . reported close to becoming final. MEDIA BROKERS CONSULTANTS The Doris Day show is the likely replace- 4404 Riverside Drive, Box 1545 ment at Tuesday, 9:30 -10 p.m., for Burbank, California 91505 Good Morning, World. Area Code 213 849-3201 Others in the front at CBS: Hawaii Five -O. One hour or 90- minute series, produced as two -hour 50 BROADCASTING, February 12, 1888 feature by Leonard Freeman Produc- Huggins) is the producer. other such spinoff, The Big Train, a tions, with Jack Lord in a private eye The New Adventures of Huck spy story filmed in Europe; Chinook format. The movie was filmed on loca- Finn. A half -hour, live- animated Hanna - from David Dortort /Xandu Produc- tion in Hawaii. Barbera production that would be tions, a western filmed on location in The Big Prize. Another spinoff of a slotted in a 7:30 period, the night not the Pacific Northwest; P.O.V. (formerly two -hour movie made by Universal and yet selected. The Scene) also from Dortort /Xandu Public Arts (Roy Huggins) with Sean a Adam -12. A half-hour police story and also a spinoff of a two -hour film Garrison in a one -hour series about dealing with the youth problem as in about a group of young people who auto racing. ABC's Mod Squad. A Jack Webb -Uni- start Point of View, a national maga- Lancer (formerly known as High - versal TV production starring Martin zine; The Brothers Kanopolis from riders), a one -hour western produced Milner. Thomas /Spelling Productions, a spinoff by 20th Century-Fox about two broth- Others in the list include these one- from an episode telecast in the Danny ers, one an easterner, and one a west- hour shows: The Hardy Boys from Thomas Hour this season. erner (stars Jim Stacey and Wayne 20th Century; The Adversaries with Also identified as one -hour vehicles: Maunder). Burl Ives (two brothers operate a My Friend Tony via Sheldon Leonard A half -hour comedy spun off from law firm in San Francisco), a Universal - Productions, about a criminologist the Andy Griffith Show will replace Huggins "World Premiere" spinoff; an- played by James Whitmore; The City Griffith next season. The show, May- berry R.F.D. will star Ken Berry and will be produced by Mayberry Enter- prises. Also in contention at CBS: Higher and Higher, one -hour detective comedy resembling The Thin Man in approach, Taylor Hobson filmed in New York City and produced by Jacqueline Babbin; European Eye, produced by 20th Century as a one - hour series about an American detec- V.F.L.* lenses tive who works out of London. Still others mentioned to have association with CBS: the half -hour comedies, Stanley Against the System, pro- now in stock duced by Dick Dorso, Bob Sweeney and Marty Melcher; Missy's Man, starring Jack Sheldon and Dwayne Hickman and in which three former Marines adopt an Oriental child; The Good Guys (through Talent Associates and with Leonard Stern producing and VAROTAL V with Bob Denver the star), about a cab driver and a restaurant owner; Blondie (Kayro Enterprises -Universal TV co- production) and Harry and David, (also Kayro -Universal); Rome, Sweet Rome via Ed Sullivan's production firm with writing by the comedy team of Wayne and Shuster. A one - hour contender: The Man from the 25th Century, science fiction produced by 20th Century and Irwin Allen, and said to be a possibiltiy to replace Lost in Space should that series be dropped next season. VAROTAL VSP VAROTAL XX The current shows considered vulner- able at CBS are He and She, Good Morning, World, Cimarron Strip (90- minute show) and Lost in Space. Ques- tionable is Mannix. 'VARIABLE FOCAL LENG

NBC The TH Varotal series of lenses comes in several models, each A substantial portion of NBC's sched- with a number of variations. Color and B & W. Indoor or outdoor ule has been announced for next sea- use. Servo or manual controls. And each basic optical model son, including three movie nights (Mon- is convertible to various camera image formats so that changes day, Tuesday and Saturday) and the in camera technology do not necessarily obsolete the lens. We 90- "motion minute picture type" series, can now offer these 10:1 lenses for immediate delivery. (Sorry, Name of the Game, on Friday. NBC due to demand there is still a short wait for our 16:1 models). has the longest list of contenders, among which the firm new series would appear For more information, call Jim Tennyson at (914) 358 -4450. to be these three: Or write Albion, 260 N. Route 303, West Nyack, alb'°" The Outsider. A one -hour spinoff N.Y. 10994. Telex 137442 of the "World Premiere" motion picture of that title and starring Darren Mc- Gavin. Universal -Public Arts (Roy

BROADCASTING, February 12, 1968 51 Beneath the Sea, science fiction from Brush with Nature, unias -Tv Louisville, 20th Century-Allen; Joaquin Mari- Sullivan gets NATPE Ky., produced by Robert Sweeney. etta, also a 20th Century presentation Other categories and winners: Inter- film described as a "Robin Hood of the award in New Orleans view-Here's Barbara, WMAL -TV Wash- West" with Ricardo Montalban as the ington; Education- Educations Chal- star; a Phyllis Diller musical variety lenge and Commitment, wsas -TV Wins- show said to be in development. Ed Sullivan took a memory-filled ton-Salem, N. C.; Variety -The Al Half -hour comedies for NBC: Sherrif walk through 20 years of television last Capp Show, WNAC -TV Boston; Music- Who? by the Mirisch Co.; Julia week after being named "man of the Dance- UNESCO Showcase Special, (formerly Mama's Man) starring year" by the National Association of wcKT(TV) Miami; Weather -Dec. 8, Diahnn Carroll and Lloyd Nolan; The Television Program Executives. 1967 program of Sonny Eliot's ww.r -Tv Ghost and Mrs. Muir with Hope Lang Receiving the award at NATPE's Detroit weathercast. and Edward Mulhare in the starring fifth annual convention in New Orleans The programing competition is for roles with production by 20th Cen- on Thursday (Feb. 8), Mr. Sullivan re- shows produced by production and pro- tury, which also released a movie by called how his own printed words had graming staffs rather than entries from that name in the late 1940's; Doc, from come back to haunt him. the news departments. Filmways -Jay Somers, which was As a sports writer for the New York The three-day meeting opened last formerly offered to CBS and stars Evening Mail in the 1920's, he said, "I Wednesday and was held in the Royal Forrest Tucker; Perils of Pauline gave Helen Wills the nickname of Orleans hotel. (Kayro enterprises -Universal TV) with 'Little Miss Poker Face.' Years later Pamela Austin, the Dodge Rebellion when I went into TV and you guys girl; Walt's Girls, about an advertising described my frozen face staring into executive and his two daughters, star- your living rooms and scaring the life WXUR hearing raises ring Craig Stevens via Sidney Sheldon - out of your families, Helen Wills wired Paramount TV; Pioneer Spirit, about a me: "Dear Ed: How does it feel? Love, family who settles in contemporary Helen'." notification issue Alaska (Filmways- Somers), and on the Peter Kizer, wooD -TV Grand Rapids, Mich., NATPE president, praised Mr. drawing boards a vehicle for Bob New - Should small radio stations be re-. for his hart with Nat Hiken writing. Sullivan "foresight, his gauging quired to notify persons and groups that of the public's tastes and his According to network and agency ability to they bave been attacked on the air? blend a wide sources, NBC's Danny Thomas Hour, range of entertainment That question was raised last week Life specialties into bright, fresh packages." Run for Your and the Bell Tele- during an FCC hearing in Media, Pa., phone specials will Local Honors Another convention not be back next which will determine whether WxuR- season. Considered "iffy" are Mothers - highlight was presentation of the first AM -FM Media, Pa. should be renewed. in -Law, which Procter & annual NATPE awards for local pro- Gamble may WXUR attorney Benedict Cottone replace on Sunday, 8:30 -9; Spy, grams. Nine programs in a of six I I total brought up the issue while attacking the Dream of Jeannie, Tarzan, The categories were named. In three cate- fairness of the FCC fairness doctrine. Monkees and The Saint. gories -children's programs, The Jerry drama and His criticism of the doctrine came Lewis Show may return but in an game -quiz judges found no entries -the during cross examination of the Institute earlier time period, and Star Trek prob- worthy of awards. for American Democracy (IAD) Ex- ably will also be scheduled in a new time Four of the nine programs were in ecutive Director Charles R. Baker. period. the documentary field: The Search, a Mr. Baker, a witness for FCC Broad- The Rowan and Martin Laugh -In review of religious practices, wse -Tv cast Bureau, had testified his organiza- may be continued next season. Kraft, Atlanta, produced by Ray Moore and tion was attacked by wxuR and was not currently the sponsor of Music Hall, is Gy Waldton; Our Vanishing Fresh Air, notified of the attacks as required by expected to revive network TV's WFIL -TV former Philadelphia, produced by the FCC. Comedy Hour series format using hosts Gunnar Black; Illinois Sings, wm m -Tv Mr. Cottone said the station has al- on a rotating basis. Chicago, produced by George Paul; A ways, "even if some times late," offered free time to persons and groups who have been attacked on the air. The thrust of the Broadcast Bureau's charges he claimed was that the station did not comply with the "technicalities" of noti- Please send fying persons attacked. SUBSCRIBER Monitoring Question Mr. Cottone SERVICE argued that it is difficult for small sta- ,oroádgästinq tions to fulfill this obligation and 1 year $1O claimed they should not be required to 2 years $17 do so when the person or organization Name Position 3 years $25 attacked is able to learn of the attack Caned. Add $2 Per Year on its own. Company Foreign Add $4 Per Year Mr. Baker had testified earlier that Business Address 1968 Yearbook 810. the has a Homo Address lenuary PsbllratIse IAD number of volunteers who listen to radio shows and notify the Payment enclosed organization about any alleged attacks. City State zip BIII me He said IAD learned of the alleged WXUR attacks from sources other than BROADCASTING, 1735 DeSales St., N.W., Washington, D. C. 201336. the station. Broadcast Bureau attorney William Address changec Print new address above and attach address label from a A. Kehoe Jr. took issue with Mr. Cot - recent issue, or print old address, including zip code. Please allow two weeks tone's argument. "Mr. Cottone wants for processing, mailing labels are addressed one to two issues In advance. the licensee to be able to wash his hands 52 (PROGRAMING) BROADCASTING, February 12, 1968 of the responsibility of monitoring at- Weisberg heads new tacks ... and put it in the hands of the Atlanta plans film festival listener," he said. "This is not the intent of the fairness doctrine." cable program firm International Film Hearing Examiner H. Gifford Irion The Atlanta will be held at the Roxy gave no indication of his feelings on Festival in Atlanta April 8 -13 with The establishment of Telemation Pro- the matter but said it was an important theater eligible prizes. gram Service Inc., New York, to sup- question which must be faced squarely five categories for for entries may be ply CATV systems with feature films, in the near future. Applications 20 to the festival syndicated pro- Mr. Baker was one of three persons sent until Feb. 13258k, 30324. grams, sports and to take the witness stand during the at drawer Atlanta Awards will be given for fea- specialty shows ninth week of testimony in the hearing tures, documentaries, short sub- was announced which began 3, 1967 with recess Oct. a last week by Rob- in December. jects, TV commercials and experi- films. of ert Weisberg, The week marked the conclusion of mental Co- sponsors the Airlines, East- president (CrosEn the Broadcast Bureau's testimony and festival are Eastern man Kodak and Cinema East, a CIRCUIT, Feb. 5) . the hearing recessed until March 11 film company in At- The company when WXUR'S attorneys will present -production will enroll CATV their witnesses. lanta headed by J. Hunter Todd. systems as mem- WxUR has been charged with violat- bers on a fee basis ing the fairness doctrine by presenting and will negoti- Mr. Weisberg unbalanced programing- slanted to the ate with distribu- extreme right wing failing to offer -and NBC -TV on Feb. 18 sponsored by tors for product, with the systems free reply persons and groups time to the American Gas Association at a signing the contracts. Mr. Weisberg, attacked. cost of about $900,000. who resigned as vice president of the A total of 19 civic and religious Mr. Friendly was in New York to Trans -Lux Distributing Corp. to assume groups that petitioned the FCC for the conduct negotiations with NBC -TV on his new post, told a news conference in hearing also charged the station broad- renewal for the Rowan and Martin New York last week that Telemation anti - cast anti -Negro, -Semitic and anti Laugh -In series, which began on the Program Services was formed to fill a minority remarks. network a month ago. He has high need that will arise as more CATV The station licenses have been up for hopes that the series will continue in systems originate programing. He indi- 1, but FCC renewal since August 1966, the 1968 -69 season but said a firm cated that several systems already have results action has been withheld pending decision will not be made until next signed as subscribers. of the hearing. month. Other officers of TPS are George WxUR is operated by Brandywine - "We know it's been penciled in Hatch, veteran broadcaster and CATV Radio Inc., which is owned Mainline tentatively," owner, who is board chairman; Lyle Theological Seminary Inc. of he remarked. "And we're by Faith pleased that in the Keys, president of Telemation Inc., a Park, Pa. headed by Rev. Doctor rating information Elkins available to date, supplier of origination equipment for Carl McIntire, fundamentalist minister we have scored very well in New York." CATV, who is vice president, and Bob who broadcasts over the station. Magness, president of Community Tele- Trend in Comedy He said that the vision Inc., owner of CATV systems, initial success of Laugh -In and the who also is a vice president. Friendly continuing acclaim of the Smothers Mr. Weisberg said that Telemation Schlatter- Brothers on CBS -TV indicates that Program Services is an independent "contemporary, irreverent comedy" is company in which he shares an owner- spreading its wings the vogue of 1968. ship along with Telemation Inc., Com- In development at Schlatter -Friendly munity Television Inc., and Film Serv- for the 1968 -69 season, according to ices Inc., Denver, a buyer of program- George Schlatter -Ed Friendly Pro- Mr. Friendly, are 18 specials and two ing for TV stations. ductions, Burbank, Calif., plans to series. "One is a different kind of mu- Television Program Services Inc. will branch into production of feature films sical and the other a different kind have headquarters at 521 Fifth Avenue, and a tent va- of comedy," he said. New York. Telephone is 986 -0571. riety show this summer from the TV specials and series in which it has concentrated for the past eight R. C. CRISLER & CO., INC. months. BUSINESS BROKERS FOR C.A.T.V., TV & RADIO PROPERTIES Mr. Friendly, LICENSED SECURITIES DEALERS a partner in the UNDERWRITING - FINANCING company organ- * ized last April, CINCINNATI - said four motio_ n Mr. Friendly Richard C. Crider, Alex Howard, James L. Brown pictures are in Phi 3rd Bank Building, phone (513) 381 -7775 various stages of development (two are GALLIPOLIS, OHIO - musicals and two are comedies) and Paul E. Wagner POB 448, phone (614) 446 -3543 a tent show adaptation of "The Legend of Robin Hood" is under consideration TUCSON - for this summer. He noted that this Edwin G. Richter, Jr. -3336 latter venture is on offshoot of a 90- POB 5131, phone (602) 622 minute special that will be carried on 53 BROADCASTING, February 12, 1968 Rivals whittle away at ucational Television, $75,000; Educa- personalities, which will be available tional Television Stations Program Serv- for showing in mid -May. Mr. Frost will CBS -TV Nielsen lead ice of the National Association of Edu- present a number of English performers cational Broadcasters, $68,300; and in another of the color hours. NBC -TV narrowed the ratings gap wrrw(Tv) Chicago, $20,000. The sta- The WBC stations are w,rz -ry Balti- between it and CBS-TV in the Nielsen tions and groups had to raise the same more, WBZ -TV Boston, iYW-TV Philadel- report covering the two weeks ended amount in order to receive the endow- phia, KDKA -TV Pittsburgh and xPlx(TV) Jan. 21. The average ratings for the ment's funds. San Francisco. two networks in the 7:30 -11 p.m. peri- The grants were made for programs, ranging from WNDT'S od were CBS-TV 21.6 and NBC -TV Sunday Showcase 20.2. ABC-TV was 2.9 rating points series to wrrw's Chicago Festival arts Unhappy about time, series, and to behind CBS -TV at 18.7. permit free distribution of these programs to other noncommer- WVUE drops Olympics The preceding report showed: CBS - cial, educational stations. TV 22.6, NBC -TV 20.1 and ABC -TV was 18.9. The endowment established in Wvtrs(TV) New Orleans, an ABC- 1965, and provided $10.5 million in ABC -TV's winter replacement series, TV affiliate, announced last week it is grants in fiscal 1967, supplemented by It Takes a Thief, scored high not carrying ABC -TV's coverage of the -a 22.0 nearly $16 million in contributions from rating and was in 25th place. Winter Olympics because the network Of the and cities, private agencies and new shows this states rejected the station's request to present season, only Gentle Ben individuals. on CBS -TV (number 9) and Mothers - the sports programing on a delayed in -Law on NBC -TV (number 26), basis. made the top -30 program list. WBC features Frost Douglas J. Ellison, general manager of WVUE, said that if the station carried in four TV specials the 27 -hour coverage in the time slots NEA gives rundown selected by ABC -TV, it would have Westinghouse Broadcasting Corp.'s been necessary to eliminate 12 of the on grants to ETV production and syndication arms will be station's most popular programs. A spokesman for WVUE going to work on a series of four one - later said the Educational television stations and bour film specials with David Frost, a planned nightly 15-minute recap at groups received $788,300 in matching writer and one of the stars of both the 11:15 p.m. (New York time) would grants from the National Endowment British and American That Was The have encroached on the first quarter- for the Arts during the fiscal year ended Week That Was. The shows will be hour of Perry Mason and other cov- last June 30, 1967, the federally -sub- presented on WBC stations and placed erage on a popular movie segment. The ported agency reported last week. into syndication. station, he said, offered to carry the Grants were made principally on an Mr. Frost will arrive in the U. S. in coverage at 12:15 a.m. New York time, unrestricted basis to WNDT(TV) New- March for filming the first, a series of which is 11:15 p.m. in New Orleans. ark -New York, $625,000; National Ed- interviews with leading U. S. political ABC -TV said it offered to provide the recap at 11:30 p.m. inasmuch as several stations had asked for a later time period, but this proposal was not ac- ceptable to wvUE. A network spokes- Missourians get facts from better source man said that the Winter Olympic coverage, which began last week, is A ribbon -cutting ceremony has of- being carried on wwom(TV) New Or- ficially opened a broadcast center leans, a UHF station. in the Missouri state capitol building. The communications center was created by the Missouri Broadcasters Carnegie grant spurs Association to provide radio -TV facilities to record reports from legis- EEN plans for specials lators and state officials for MBA's member stations and for station news- The Eastern Educational Network men to use when covering stories in (EEN) last week announced plans for the capitol. In addition, the center "a minimum of 10 and a maximum of provides a training ground for gradu- 20" live interconnected public affairs ate students at the University of Mis- and cultural specials to be produced by souri school of journalism. Those affiliates before June 1968 under a students will give stations calling into $250,000 grant for such programing the center a daily news report on from the Carnegie Corp. of New York capitol events. (BROADCASTING, Jan. 29). The center's idea was initiated a Missouri Governor Warren E. The Carnegie grant was formally ac- year ago by MBA and culminated in Hearnes cuts the ceremonial ribbon. cepted and the programing plans were a $21,000 appropriation by the state With him are State Representative discussed at EEN's annual meeting in to pay for construction. The center Robert E. Young, former broadcaster Boston in early February. contains radio and television record- who sponsored the center's appropri- Three program projects were spe- ing studios and a reception area. ations bill, and MBA President Bob cifically approved at the meeting: on Equipment, staffing and all opera- J. Wormington, general manager of Thursday, March 7 (8:30 -10 p.m.) tions are under the direction of Taft Broadcasting's WDAF -TV Kansas WNDT(TV) Newark -New York will pro- MBA. City, Mo. duce a 90- minute exploration, "probably on a four -city basis," of unionism among public employes (teachers, fire -

54 (PROGRAMING) BROADCASTING, February 12, 1968 men, policemen, etc.). On Monday, Movie effects on TV The soundest sound in FM March 11 (7:30 -10 p.m.), WMEB -TV is the new sound of GATES Orono, Me., will produce coverage of analyzed in B &B report an actual town meeting. Also in early WNED -TV Buffalo, N. Y., will March, The continuing popularity of motion handle a live performance telecast from pictures on the television networks may the Buffalo Festival of the Arts. well lead to double features, with the ERN project committee author- The early- evening film geared to the younger ized coverage of particularly timely set, according to an article in B & B as hearings (WETA- events, such Senate Impressions, a new newsletter issued is an affiliate), United TV Washington last week by the media and programing Nations sessions, and others, as their department of Benton & Bowles. dictates. immediate newsworthiness "This extent of movie programing appears possible due to the renewed DGA- producer talks growth of the Hollywood movie industry, and because the networks them- may snag on procedures selves are more and more coming to the fore, supreme court willing, as pro- A strike by the Directors Guild of ducers of full -length movies," the news- America, which represents almost all letter stated. television and motion picture directors The article pointed out that the most in the country, loomed last week against successful of the new shows this season the nation's television and movie pro- were those not programed directly ducers over a difference on procedures against movies and cited as examples for bargaining. Individual producing Gentle Ben and Carol Burnett Show, companies have sent letters to the di- both CBS -TV, Ironsides, Jerry Lewis rectors guild pointing out that their Show and The Mothers -in -Law, all collective bargaining contract ends April NBC -TV. It noted that in the latest 30 and suggesting that negotiations for four national Nielsens, not a single new New from a new contract begin immediately. show appeared in the top 15 and in the Gates... The letters stress that the individual same period only seven or eight new companies have chosen the Association shows made the top -50 list. of Motion Picture and Television Pro- The newsletter, which will be issued ducers to conduct negotiations on their at least eight times a year, observed DUAL- behalf. But the DGA earlier had form- that the current (1967 -68) season repre- ally stated that it would negotiate new sents "a better year for new -show per- CYCLOID contracts only with individual producing formances" than did 1966 -67. It re- CIRCULARLY companies, not with the management ported that only six of the 26 new shows association as the representative of all this year have been canceled, as com- POLARIZED firms (BROADCASTING, Feb. 5). pared to 13 of 35 in 1966-67. There's a possibility that a strike may FM ANTENNA come about even before negotiations for A good month at Wolper a new contract are started. Now you can have circular polarization without individual horizontal and ver- Wolper Television Sales reported last tical transmitting bays on the tower. T -L project seeks week that it achieved the largest month's gross in its 10 -year history in January The new Gates FM antenna combines to close racial gap when sales of its syndicated programs in a single unit the time -proven features amounted to $600,000. Wynn Nathan, of the individual Gates Cycloid and ver- Time -Life Broadcasting stations, in general sales manager of the Metro- tical -type 300G antennas. connection with the urban crisis in media company, said that more than their cities, have announced plans for 60 different sales were made in January, Designed for rugged, trouble -free oper- programing aimed at "the creation of paced by the Truth or Consequences ation. No power divider required. Any a dialogue with colored people, who series, which accounted for 10 new number of elements from 1 to 16 may are more apt to listen to radio and sales and 17 renewals and is now sold be utilized for maximum flexibility in watch television than read newspapers in 78 markets. gain selection. Special antenna and magazines." power Time -Life general managers, meeting with null fill and beam tilt also available. in New York Jan. 31 and Feb. 1 to re- ETV program guide The new Gates antenna is ideal for view plans in this area, agreed that no transmission of today's complex FM The Television Information Office one formula will work for all cities and monaural, stereo and SCA multiplex that one problem will be to be con- and The Teacher's Guides to Television structive without being "incendiary." Inc. have entered into a corporate ven- signals. All five Time -Life stations will as- ture to produce guides on TV program- Write today for complete brochure. sign editorial teams to research local ing for classroom use by teachers. These problems. Several have been at work teacher's guides to the major cultural HARRIS the since last fall. The stations are WFBM- and information programs on three INTERTYPE AM-FM-TV Indianapolis; KERO -TV Bak- networks will be offered to schools at a CORPORATION ersfield and Ko0O- AM -FM -TV San Diego, cost of $1 for a semester's service. Fur- GATES both Calif.; WOOD- AM -FM -TV Grand ther information may be obtained from GATES RADIO COMPANY Rapids, Mich., and KLZ- AM -FM -TV Den- The Teacher's Guides to Television, 745 QUINCY, ILLINOIS 62301, U.S.A. ver, Colo. Fifth Avenue, New York 10022. A subsidiary o' " Intertype Corporation

BROADCASTING, February 12, 1968 55 by rocket fragments during the fighting Newsmen where in the Cholon district of Saigon. ABC soundman Nguyen Thanh Long received a gunshot wound in the right leg, is also in Saigon. the action Vo Thanh Son, a stringer accredited to CBS but who also sold film to ABC, Networks escalate coverage was captured Tuesday (Feb. 6) when he took a wrong turn into a block in during Vietcong offensive; Cholon held by the Vietcong. Accord- ing to both ABC and CBS sources, he reporters become casualties and two other captured South Korean newsmen and three South Vietnamese Army officers were stood against a wall The networks' news coverage of the and machine gunned. All but Vo were Vietnam war was stepped up for the killed, and he fell with the rest pre- Vietcong offensive that began Tuesday, tending to be dead. A Vietcong officer Jan. 30, and was still going on last had begun administering the coup de week. News staffs there were increased grace when a U.S. Army helicopter and special reports via satellite were gunship flew in low over the alley. The used. Several network newsmen and officer ducked into a house. Vo seized Vietnamese stringers were wounded in the opportunity to jump up and run NBC newsman Howard Tuckner, the fighting. away. He later found his way to an wounded in the Vietnam fighting last CBS News led off on Jan. 30 with allied hospital. week, was shown earlier in a film re- coverage via satellite of the battle Instant Service ABC News used port dodging gun fire outside the around the airbase and in the city of three Pacific satellite transmissions in American Embassy in Saigon. The film Danang by Jeff Gralnick and Alex its coverage between Jan. 31 and Feb. was on the Jan. 31 Huntley-Brinkley Brauer, both later wounded. Mr. Brauer 3, and sent a three -man unit headed by report. was hit in the stomach by a fragment Sam Jaffe from Hong Kong to Saigon. of a machine -gun bullet while cover- CBS News made extensive use of the ing the fighting in the village of Nam satellite, transmitting film from Tokyo 31; 7 -7:30 p.m. Saturday, Feb. 3, and 6:30 -7 p.m. Sunday, Feb. 4. It also that day. . Mr. Gralnick received a 10 times between Jan. 30 and Feb. 8, gunshot wound in the leg the following once for its 15- minute late -night special used the satellite for regular evening- day. Saigon under Fire, and twice in one news programs on Jan. 31 and Feb. 1, Later during the offensive, NBC day for the regular morning and eve- 2 and 6. The NBC News bureau in newsman Howard Tuckner was struck ning news of Feb. 1. Saigon headed by Ron Steinman was by shrapnel, and Igor Oganesoff of CBS NBC News produced three special increased from 32 to 42 men to become News was wounded in the neck and programs on the offensive, each em- what an NBC spokesman described as was evacuated to Tokyo. ABC camera- ploying satellite transmissions: between "the largest foreign bureau of a single man Tran Duc Suu was lightly wounded 11:30 and 11:45 p.m. Wednesday, Jan. news organization." NBC announced Thursday (Feb. 8) that a 90- minute special, What Are We Doing in Vietnam? examining the events in Vietnam and Korea in the last two weeks, would be presented yesterday (Feb. 11, 3-4:30 p.m. EST).

It's time to order convention credentials

A hurry-up call is being made for accreditation applications -but only for "bona fide active radio -television newsmen " - for the national Republi- can and Democratic conventions. Let- ters listing names and titles of applicants, certified by the news directors of stations that plan coverage, should be sent to Bill Henry, chairman, 1968 political conventions committee, House Radio -TV Gallery, room H -310, The Capitol, Washington 20515. Deadline for filing is March 15. Sta- tions were asked about work space needs last September, the committee notes, but all who then responded to the sur- NBC-TV's 'Huntley-Brinkley Report' via namese Police Chief General Loan vey should now reaffirm their requests. satellite on Feb. 2 presented one of (replacing pistol in holster at left) Others should make their needs known the more stark realities of the war in executed a Vietcong terrorist. Report promptly, it was indicated. Applicants a film sequence in which South Viet- was by satellite from Tokyo. are advised that prices for space and

56 BROADCASTING, February 12, 1968 facilities in the convention halls or in final arrangements. the headquarters hotels will be for- The right nod, Mr. Fleming confirms this version, warded as soon as possible. adding only that when Mr. Monroe first Applications for housing should also called to confirm his inference, he be made now, the committee adds, but all it takes (Fleming) suggested that NBC make a needs for the Republican convention definite proposal as to program, time (Aug. 5, Miami Beach) should be sent and participants. The only time he to Harley B. Markham, P.O. Drawer Presidential 'indication' asked who the panelists were to be, Mr. 4518, Pocatello, Idaho 83201, until Fleming says, is after the arrangements March 1, then to him at the Fountain - results in Rusk, McNamara were completed with Mr. Spivak. This, bleu hotel, Miami Beach 33140. he noted, was a natural inquiry and Applications for Democratic- conven- being on 'Meet the Press' implied no question about acceptance tion housing (Aug. 26, Chicago) should by the guests or the administration. No be sent to Blake Gillen, director of one, he also stressed, ever asked Mr. housing, 1968 Democratic Convention, How did Secretary of State Dean Spivak or the newsmen to "take it Suite 1101, the Conrad Hilton hotel, Rusk and retiring Secretary of Defense easy" in their questioning. Chicago 60605. Robert S. McNamara both happen to Governor Cancelled Mr. Spivak show up on an elongated Meet the Press verifies the chronology of events, add- on NBC Feb. 4? ing that he could not confirm the plan 20th Century-Fox sells The one -hour interrogation of both until he had spoken to Governor Con- notables, on a program normally oc- nally and received his concurrence to `Batman' in 15 markets cupying a half hour, touched off a rum- postpone the governor's scheduled ap- ble of speculation in Washington gov- pearance. ernment and news circles. Among the Mr. Spivak also explained that the Twentieth Century -Fox Television has charges, both published and private: newsmen who were used originally had placed 120 -hour Bat- half episodes of that the program was "planned" by the been scheduled to appear Feb. 11 when man into syndication, and has sold the White House; that the White House General Maxwell Taylor was to be the series in 15 major markets, it was an- "approved" the panel members; that the guest. The panelists were Elie Abel, nounced last week by Alan Silverback, program was "controlled" by the White NBC; Peter Lisagor, Chicago Daily vice president in charge of syndicated House; that the panelists were asked News; Max Frankel, New York Times, sales. by the White House to "go easy" in and Warren Rogers, Look magazine. The series, which has been on ABC - their questions. In the 21 -year history of Meet the TV January 1966 and is complet- since The appearance of Secretary Rusk Press, Mr. Spivak observed, no one has ing its network cycle, has been sold to even became an incident in the "cold ever questioned the composition of the wPlx(TV) New York; Los xcop(Tv) war" between the Senate Foreign Rela- panel or has asked him, or them, to Angeles; WCN -TV Chicago; WIBF (Tv) tions Committee and the administra- soften their questioning. Philadelphia; WNAC -TV Boston; CKLW- tion. Chairman J. William Fulbright "These are men of integrity," he TV Windsor, Ont.-Detroit; KEHto-Tv (D -Ark.) was reported saying that the said. "Why their professional reputa- San Francisco; WTCN -TV Minneapolis; administration had decided "to substi- tions would be blackened for all time if KHVH -TV Honolulu; WHNB -TV Hartford - tute Meet the Press for appearances be- they had agreed to such a suggestion." New Britain, Conn.; KTNT -TV Seattle - fore a congressional committee" in ex- Mr. Spivak said that the entire pro- Tacoma; KWON (TV) Denver; wcKT(Tv) plaining policies to the American gram, including the additional half Miami; KORK-TV Las Vegas, and KPTV people. The committee has tried for hour he asked for when realized the (Tv) Portland, Ore. he months to have Mr. Rusk appear in significance of the appearances by the open session on Vietnam and more re- two secretaries, was wrapped up about cently on the Pueblo incident. 10:30 p.m. Friday night -in time to 'Think Bank' to provide Presidential Signals According to allow NBC to announce the program principals, the story began Friday, Feb. on its 11 p.m. newscast. detailed news analysis 2, when the President appeared before cameras after his news conference ear- Program notes The Triangle Stations have intro- lier that day. William B. Monroe Jr., ... duced "The Think Bank," a concept Washington bu- chief of NBC News' Viet Cong film rescheduled CBS under which specialists in various fields an "indication" reau, says he received News' one -hour production, Viet Cong, in each of the group's broadcast mar- that from something the President said which originally was scheduled for kets will be utilized for commentary Messrs. Rusk and McNamara might showing on CBS -TV on April 2 and analysis in late news and special available for network TV. After be (BROADCASTING, Jan. 29), will be programs, it was announced last week with Robert confirming this inference shown instead on Feb. 20 (10-11 by George A. Koehler, general manager deputy news secretary to H. Fleming, p.m.), it was announced last week. The of the group. says he the President, Mr. Monroe program will consist of film from be- For each of the six markets in which to Don Meany, relayed the word hind the enemy lines, taken by a operates 16 AM, FM and TV Triangle NBC News vice president in New York. Frenchman, Roger Pic, and footage stations, an expert has been chosen in called back, suggesting that Mr. Meany captured by U. S. troops and obtained agriculture, art, business, such fields as Meet the Press be utilized. The pro- from French and Communist sources. crime, education, finance, insurance, gram already was scheduled to have labor, law, space, military, music, poli- Texas Governor John Connally as 'Secrets' announced CBS -TV last tics, psychology, religion, science, trans- guest, but Mr. Meany thought this week announced the fourth in its CBS portation and urban problems. could be changed. Mr. Monroe recalled Playhouse original drama productions Broadcasters who are interested in that he relayed this information to Mr. this season -"Secrets," starring Bar- establishing their own "Think Banks" Fleming and that, after Mr. Fleming bara Bel Geddes and Arthur Hill and may receive additional details from received approval from higher authori- written by Tad Mosel with Martin Tom B. Jones, director of programing, ty, Lawrence E. Spivak, moderator of Manulis producing and Paul Bogart Triangle Stations. Meet the Press, and Mr. Fleming made directing. It will be telecast on May

BROADCASTING, February 12, 1968 57 Ambitious new production house leads with a trump

A five -minute nightly radio series play day -and -date throughout the most cases where the agency is that, may be the start of something nation between 7 and 9 p.m., handling the placement it is buying much bigger for the entertainment Monday- through- Friday, are in the the entire five minutes as commer- business. The Bill Cosby Radio Pro- can, while the second 13 weeks were cial time. Some stations have com- gram is being backed by the Coca - recorded and half edited as of last plained that when they seemed re- Cola Co. for 50 weeks at a cost week. Coca- Cola -McCann- Erickson, luctant to sell the commercial time of some $1 million, with an option which bought the program after The at the rate suggested by the agency, for another year of sponsorship. At Ford Motor Co. -J. Walter Thomp- implications were made about the last count 320 radio stations across son turned it down, is aiming for uncertain future of Coca -Cola's other the country are set to carry the Coca - only top -40 contemporary music sta- business on the station. Cola- sponsored show. Projections tions and that has proven to be a Method of Placement The num- call for a final total line -up of some problem. ber of markets where McCann -Erick- 550 stations. For radio these days, "We've had tremendous opposi- son is placing the show and the num- this is pretty big. tion from top -40 stations to playing ber where it is being handled by But apparently it's only the open- anything that lasts more than two - local bottlers could not be ascer- ing salvo in what promises to be a and -a -half- minutes," reports CSC tained. Some station representatives, barrage of entertainment products to president Roy Silver. "They don't in fact, said they had been told it come out of The Campbell, Silver, want to tamper with their format." was being placed by bottlers, with Cosby Corp., the Beverly Hills -based Still, by a combination of means- their own money, in all or virtually house that is producing the radio including adroit negotiation, some- all markets. Other sources indicated series for Coca -Cola and its agency, times settling for less than the top - that as much as 60% of the $1 mil- McCann -Erickson Inc. rated youth- oriented station in the lion or more allocated for the pack- Also primed and near ready to market, and, according to some sta- age will go to Campbell, Silver, come out of Campbell, Silver, Cosby tions, throwing the weight of so im- Cosby and be charged for produc- are television specials, animated portant an advertiser as Coca -Cola tion, with the remaining 40% budg- products for both television and behind the effort -those placing the eted for time. theatrical houses, record albums, program have been able to put to- The program format stars Mr. motion pictures, Broadway musicals gether an impressive lineup of out- Cosby in a series of recurring and a syndicated talk program for lets. character roles such as the "Brown television. Between 25% and 30% Those placing the show are Mc- Hornet," "Peter Poet," "Snappy of the product to be produced is Cann- Erickson in some markets and Sneakers," "The Old Professor" and based on the performing services of local Coca -Cola bottlers with their various animals being interviewed. Bill Cosby, who, along with former own money in other markets, ac- He will never appear as himself, personal manager Roy Silver and cording to a spokesman for Coca - never deliver a standup, presenta- production executive Bruce Camp- Cola. tion -type monologue. All his materi- bell, is an equal one -third partner The agency has worked hard at al will be new; none of it borrowed in the privately owned company. leaving the impression that the show from his work on records. Top-40 Targets Mr. Cosby is, is being purchased by stations. The The Negro entertainer most defi- of course, the principal talent in- idea was to make it seem less like nitely will not appear as a commer- volved in the radio series -CSC's an advertising buy and more like an cial spokesman for Coke (it's written first major product output -that important show that stations are into his contract). got underway this week. The first standing in line to buy. He will do most of the voices on 13 weeks of the show, scheduled to But apparently in many if not the program, joined only by Frank

15, 9:30-11 p.m. EDT. General Tele- CBS keeps Cotton Bowl Broadcast New York, producer of the Ed Sulli- phone & Electronics, through Doyle rights to the annual Cotton Bowl foot- van Show, taped a pilot in New York Dane Bernbach, both New York, will ball game for the next three years have last week for CBS -TV. The half -hour be sponsor. been acquired by CBS -TV and CBS situation comedy, Rome Sweet Rome, Radio. The new contract was said to be stars Bill Bixby, Louis Nye, John Mc- KMOX -TV contribution An Age of a "substantial increase" over the previ- Giver, Jack Gilford, Jules Munchin, .Complexity, a series of lectures by St. ous five -year contract that was for ap- Dick Libertini and Marian Haley. The Louis University faculty members, is proximately $200,000 a game. The pilot was directed by Derek Goldby. the KMOX-TV St. Louis contribution to game has been carried on CBS Radio Producers organize Actor -director the 10th annual Community Affairs and CBS -TV for the past 11 years. Program Exchange of CBS -owned tele- Burt Brinckerhoff, playwright Jerome Kass and businessman Davis Weinstock vision stations. The exchange series be- 'Bitter End' syndicated From the Bit- II have formed a new corporation, gins in May 1968 on WCBS -TV New ter End, one -hour weekly variety- celeb- Dwubba Productions, to produce tele- York, xNxT(TV) Los Angeles, WBBM -TV rity series on wox -TV New York, will be vision specials, plays and motion 'Chicago, wcAU -TV Philadelphia and syndicated by LIN /Medallion, New pictures. The company's first project is KMOX -TV; each station produces a se- York. Hosted by Fred Weintraub, own- a play written by Mr. Kass and directed ries of 16 weekly half -hour episodes. er of the Bitter End nightclub in Green- by Mr. Brinckerhoff, "Saturday Night," 'Other contributions are wcss -TV's Dial wich Village, the series is produced by opening at Sheridan Square M for Music, KNXT(rv)'s The New Canaan Productions, New York. Playhouse Society, WBBM -TV's Project Head Start, in New York, Feb. 27. and WCAU-TV'S Explorer 10. Pilot taped Sullivan Productions, Foreign correspondence award

38 (PROGRAMING) BROADCASTING, February 12, 1968 Buxton, vice president in charge of of the usual- for -cartoons 7 p.m. au- theater division, and a commercial CSC's radio wing. Mr. Buxton, who dience. Also being negotiated for is production wing. Campbell, Silver, used to be the on- camera guide for the rights to recording material used Cosby is currently negotiating to ABC -TV's Discovery series, also is by Allan Sherman as another pos- acquire Kaleidoscope Inc., a Holly- producer of the Cosby program. sible subject for TV animation. wood -based television film commer- division has cial (BROADCASTING, Nov. The division Mr. Buxton heads is The motion picture producer five filmed the one of six operating arms of CSC. an agreement to make movies 20, 1967). Kaleidoscope portions of "The Pic- It claims to already produce more for Warner Bros -Seven Arts, includ- non -animated CSC. minutes of commercial radio pro- ing "The Picasso Summer." The asso Summer" for graming than any organization with minimum total budget allocated for Even further along in develop- the exception of Armed Forces Ra- ment is a proposed half -hour strip dio. In all it will turn out some 1,- series for first -run syndication, which 000 minutes of new Bill Cosby ma- would be part of a projected televi- terial this year. sion distribution division. Two pilots of the series are now being taped Wants Even More CSC's tele- at NBC -TV in Burbank and the vision wing has completed taping of project is expected to be ready for The Bill Cosby Special, which will distribution in spring or early sum- be shown on NBC -TV on March 18. mer. It will star Carol Wayne, an Reportedly, the network was suffi- American Brigitte Bardot in a talk ciently satisfied after screening the show -talking only to men. hour show to have ordered two more All of this proliferating output has specials starring Mr. Cosby. had Mr. Silver and his fellow execu- The animation wing is possibly tives working 12 -hour days for the last the most active. It's turning out 16 months. The company was started theatrical cartoons based on Mr. in August 1966 when Mr. Silver, Cosby's records and half -hour spe- who had served for five years as cials for television pegged to the Mr. Cosby's personal manager, got entertainer's `old gang" stories. Al- together with Bruce Campbell, who Bill ready in theatrical distribution is a Cosby had produced for Jack Douglas Pro- nine -minute short subject, entitled Alias Snappy Sneakers ductions and Talent Associates. It "The Door." CSC animators also the five features is $12 million. was Mr. Silver's conviction, after are involved in about one -third of The music division has its first years in the talent field, that produc- the production of "The Picasso Sum- three albums out this month. Most tion is really the name of the game. mer," a full- length movie that the of the music to be published and A three -man operation when it company is producing. More recent- recorded by this operation will come started, the company now has 37 ly the animation division acquired out of CSC's other projects. employes. It occupies its own build- the rights to material held by the Other Irons in Fire Also started ing on Beverly Hills' smart North estate of comedic great W. C. Fields this month was Sutton Inc., a public Canon Drive. To Roy Silver there's and is planning to produce a half- relations division that will handle no question why this potential pro- hour animated series for network outside clients as well as CSC. It's duction muscle has begun to bulge. television called The Further Ad- headed by former free -lance publi- "We intend to be a pretty much self - ventures of W. C. Fields. The pro- cist Joe Sutton. contained operation," he says. "We posed project, which is still some In the works at CSC are three do everything ourselves and deliver 18 months away from completion, Broadway musicals, which may come the finished product. That's the way would be aimed at a 10 p.m. instead out of a still-to -be- formed legitimate to maintain quality control."

Charles J. Bierbauer, announced last service to radio stations. Golf tips Perin Film Enterprises, New week as recipient of the 1968 William York, is syndicating 78 color shorts of music catalog DeWolfe Music P. Gray Foreign Correspondence Fel- New Doug Sanders Golf Tips, produced in lowship of the Ovtrseas Press Club Library has completed 10 hours of new Florida by Robert Rohrs Enterprises Foundation, has had experience in ra- music recordings available on disc and Inc. The program is flexible in length- classified music catalog is dio and television as well as newspaper tape. A new 30 to 40 seconds-for combination with Mu- work. He worked for radio stations in available from Corelli- Jacobs Film a 20 or 30 second commercial; sta- Allentown, Emmaus and Pittsburgh, sic Inc., 25 W. 45th St., New York tions can offer it locally or regionally Pa., and won the 1966 Sigma Delta Chi 10036. or a sponsor can acquire it directly. The national competition for a television 'Africa' to schools ABC-TV's four - tips will be available for programing documentary film. Mr. Bierbauer will hour documentary, Africa, which was April 15. spend a year in eastern Europe, with telecast last Dec. 10, will be distributed Yugoslavia as base, studying the pene- by McGraw-Hill Publishing Co. as 11 Woody renewed The 90- minute daily tration of television in eastern Europe, separate films to educational institu- Woody Woodbury Show, a joint ven- among other topics. tions. Africa is the first property to be ture between Ralph Edwards Produc- distributed by McGraw -Hill under a tions and Metromedia Inc., has been Name change Charles Reichblum new contract giving the publishing com- renewed for an additional 26 weeks. Syndicate has changed its corporate pany the right of first selection for dis- The show started last September and name to Century Features Inc. The firm tribution of ABC -TV's educational, pub- now is in more than 20 markets. It's remains in the Penn -Sheraton hotel in lic affairs and documentary program- distributed by Wolper Television Sales, Pittsburgh where it provides feature ing to schools. a Metromedia company.

BROADCASTING, February 12, 1968 59 EQUIPMENT & ENGINEERING

A amine land- mobile usage of the spec-

signed. Chairman Rosel H. Hyde has FCC searches already spoken publicly in favor of such an approach (BROADCASTING, Dec. 11, Watkins succeeds Renton 1967). for more space The solution most desired by land - The FCC has appointed Wil- mobile users would give them the seven liam H. Watkins, deputy chief lowest UHF channels -14 through 20. engineer, to the commission post Solutions to land mobile's Existing equipment could be used on of chief engineer, recently va- those channels, which abut the fre- cated by Ralph J. Renton, who need are reviewed in move quencies on which land- mobile radio retired. An employe of the com- now operates. mission since 1946, Mr. Watkins toward new approach Unlikely Choice But commission has taken part in numerous inter- adoption of that approach seems un- national conferences on tele- likely in the extreme. One of the staff communications matters and has The FCC has begun moving toward studies notes that such a change would been active in the International tentative decisions on the approach it require the removal to higher frequen- Radio Consultative Committee will take to meet land -mobile radio's cies of 110 stations that are either (CCIR). He currently is a mem- expressed need for spectrum space with operating or authorized on channels ber of an international group frequencies now assigned to UHF. 14 through 20; applications for another working on a new draft con- The commission last week began re- 10 are pending. (If the four lowest vention for the International Tele- viewing staff studies on the implications channels were reallocated, 64 author- communication Union. of various approaches. And it is ex- ized or operating stations would be pected to meet again soon, possibly this affected; five applications are pending week, to complete the review and for stations on those channels.) The plan its next step. Officials believe this staff study said that it would cost each recommended abandonment of the will constitute instructions to the staff station on an average, $125,000 in policy it considers wasteful of allocating to do further research on one or an- equipment costs alone to shift to higher frequencies to various land-mobile serv- other of the possible solutions. frequency. ices in blocks; the aim would be to per- Indications last week were that the The third approach under considera- mit channel sharing by land-mobile commissioners favored the least con- tion involves the reallocation of the top services on a geographical basis. Under troversial of three possibilities- sharing 14 channels (70 through 83). But this the present system, specific frequencies by land mobile of UHF channels in is regarded as of little value by land - are allocated to various categories of specified cities where they are not as- mobile -radio users, since equipment for users -such as police, fire, taxi, forestry operating on these frequencies is not --on a network basis. now available. The government- industry Advisory (Another possibility involves the shar- Committee on Land Mobile Radio ing of VHF channels in areas where Services made the same recommenda- they are not assigned. A government - tion in its report to the commission INVESTIGATE THE NEW industry committee has conducted tests (BROADCASTING, Dec. 4, 1967). It also of this concept, using channel 6 in recommended the channel -splitting step HEAVY Washington. However, the results are that the commission took last week. But Of DUTY still being analyzed.) the committee also said that even if Whatever technique is ultimately hit those measures were taken, land- mobile LOADEZER Combination upon -and sources said the commission users would still need additional spec- i- -1 might wind up by melding bits and trum space. - moves Moni- pieces of all three -one of the staff tors, Video -tape The staff studies under consideration Recorders and studies provides support for limiting the were prepared by a committee headed other bulky e- result to major cities. The study is said by former Chief Engineer Ralph Ren- quipment t o o to conclude that land mobile's need for ton. He retired Jan. 26, but is staying heavy to lift. spectrum over the next seven years on as an "informal consultant" to brief would be only in the 10 largest cities. the commission on the studies. The commission last week acted to ease some of the severest pressures for additional spectrum space for land House spectrum panel mobile by splitting channels in the 450- 470 me band and giving police access gets few responses to 36 of the new circuits. (see page 9). Bureaus' Positions Bureau chiefs, meanwhile, were said to be taking posi- With last Saturday the deadline for tions on the staff studies that reflect the responses to invitations to participate in aims of those spectrum users for which a House Small -Business Committee they have regulatory responsibility. The panel hearing on spectrum allocations, Safety Enables T -V technicians to tape and Special Radio Services Bu- by late Thursday only one positive con- commercials and current events on reau reportedly is supporting land firmation had been received. The first location, outside their studios. mobile's demands for spectrum space. definite panelist is William J. Weisz of Loads ... unloads ... locks secure- The Broadcast Bureau, on the Motorola Inc., chairman of the Ad- ly in transit. other hand, is holding fast to its view that visory Committer- nn T and Mnh;10 flu_ of the National Association of Broad- partment and chairman of the FCC - Dingell (D- Mich.), chairman of the casters, James D. O'Connell, director affiliated Joint Technical Advisory Com- Small Business Committee's Subcommit- of the Office of Telecommunications mittee, and William L. Detwiler, Radio tee on Regulatory Agencies. No agenda Management in the executive office of Specialties Co., Denver, as a representa- has been prepared, a staff member said, the President; Eugene D. Rostow, tive of a small- business firm. in an attempt to keep the planned panel undersecretary of state for political Another participant will likely be discussion "as nonstructured as possi- affairs and chairman of the President's Kenneth A. Norton, physicist with the ble," encouraging spontaneous responses task force on telecommunications; Sey- Institute of Telecommunication Scien- by the panelists. mour N. Siegel, director of New York's ces, Environmental Sciences Services The hearing is to explore the problem Municipal Broadcasting System (opera- Administration, Boulder, Colo. Mr. of spectrum- crowding, looking for the tor of WNYC-AM-FM-TV New York and Norton is to represent the Department "best and quickest solutions," it was the city's safety radio services); Richard of Commerce. explained. Mr. Dingell has long been an P. Gifford, general manager of General The hearing, set tentatively for Feb. advocate of land -mobile relief (BRoAn- Electric's communications products de- 20, will be held by Representative John CASTING, Feb. 5). FINANCIAL REPORTS

Disney's first quarter stock (BROADCASTING, Jan. 22) and had Fla.; WROC- AM -FM -TV Rochester, N. Y.; received the nod from Gulf & Western's WRCP -AM -FM Philadelphia; WWOL-AM- shows slight rise board. The proposal was scuttled in FM Buffalo, N. Y. and WJKS -TV Jack- face of disclosures that the Department sonville, Fla. the Walt Disney Productions, whose net of Justice was investigating merger, & Western said profit for the last fiscal year showed a though Gulf officially Metromedia's upswing decided slump, last week revealed to the present "unfavorable market con- stockholders attending the annual meet- ditions" had prompted the decision to continued through '67 ing at the company's Burbank, Calif., suspend the merger consideration. Gulf & Western, meantime, has been studios that first -quarter profit for fiscal were active in other fields: The company has Revenues and earnings last year 1968 was slightly higher than that broad- purchased 100,000 common shares of at an all -time high for group- earned in a comparable period a year caster Metromedia Inc. earlier. Realty Equities Corp. along with war- rants for an additional 50,000 shares According to Metromedia's annual The most significant action taken report by John W. Kluge, board chair- and plans to enter the insurance field during the day was the election of the diversified by buying some 80% or more of the man and president of Ronald W. Miller, a director of the company, gross revenues increased more outstanding stock of Security Insurance company, to vice president in charge than $21.5 million, net income was up of television. All nine members of the Co. of Hartford and Security Connecti- cut Life Insurance Co. in exchange board of directors were re- elected, infor G &W stock valued cluding producer Roy E. Disney, who at approximately $2 million. It is also with was elected to his first full term. Roy merging Con- solidated Cigar Co. SPOTMASTER O. Disney is chairman and president of the company. Solid -State Portable The board also declared a regular Earnings drop in '67 quarterly dividend of 71/2 cents a REMOTE share, payable April 1, 1968, to stock- for Scripps- Howard holders of record on March 15, 1698. For the first quarter ended Dec. 30, Group -owner Scripps- Howard Broad - AMPLIFIER 1967: acsting Co., New York, last week re- 1968 1967 Earnings per share $0.52 ported per -share earnings were off in Gross revenues 24.399,000 20,5380 0 1967, reflecting a decrease in net in- Consolidated net income 2,181,000 2,092,000 come despite a slight rise in net op- *Adjusted for stock dividends and stock erating revenues during split effective on Oct. 26, 1967, the year. For the year ended Dec. 31: 1967 1966 G &W, Armour break off Net income per share $1.85 $2.11 The RA -4CA is a lightweight, four -channel Net operating portable mixer amplifier specifically de- revenues 19,317,837 18.863,579 Net income 4.784.977 5,455,932" signed for remote broadcast or auxiliary merger negotiations Includes extraordinary credit oí $419,151, studio use. It is completely self -contained or 16 cents per share, in 1966. and operates from either AC or batteries (switching automatically to battery opera- Gulf & Western Industries' proposed tion if AC power fails); runs as long as with Armour & Co. was put Rust Craft on Amex 200 hours on low-cost "D" cells. It offers merger four microphone channels with master on the shelf last week with little chance gain and P.A. feed, all controlled from the that the companies will soon revive it. The common shares of Rust Craft front panel. Lightweight construction (just 11 pounds with batteries), a convenient G &W, a conglomerate with heavy in- Greeting Cards Inc., Dedham, Mass., carrying handle and a snap -on front cover vestments in the entertainment business were traded for the first time on the mean the RA -4CA can be easily set up to operate anywhere. For further information, (Paramount Pictures, International American Stock Exchange last Tuesday please write or call today: Telemeter, Desilu Productions, Famous (Feb. 6). The stock opened at 333/4 and Players Canadian), will retain its pres- closed at 33 on opening day. Rust Craft, ent holdings, estimated at 10 %, in a manufacturer and distributor of greet- Armour, a major meat packer and ing cards, gift wrappings and associated BROADCAST ELECTRONICS, INC. producer of soap and detergents, in- products, also owns and operates wsrv- 8810 Brookville Road dustrial chemicals, fertilizer drugs. AM-FM-TV Steubenville, Ohio; WRCB -TV Silver Spring, Maryland 20910 and Area Code 301 588 -4983 The transaction was to have involved Chattanooga; WRDW -TV Augusta, Ga.; some $375 million in an exchange of WPIT -AM -FM Pittsburgh; WSOL Tampa, 63 BROADCASTING, February 12, 1968 $434,856 and per -share earnings were tries sales, Mr. Fuqua said, from esti- door advertising firm. Purchase, to be up 8 cents. mated $60 million in 1967 to more made in two phases, is for undisclosed Metromedia, in addition to group - than $125 million. Fuqua has also amount of cash. station ownership, has holdings in pro- agreed in principle to acquire Pruden gram production and distribution, out- Products Co., Evansville, Wis. Pruden door advertising, mail-order marketing manufactures pre -engineered steel AT &T reports '67 and the Ice Capades show. buildings, and had sales of $7.5 million For the year ended Dec. 30, 1967: in 1967. Acquisition by Fuqua will be was its best year 7 for undisclosed number of Fuqua com- Per share earnings 813.15 $30077 Gross revenues 159,590,990 132,058,793 mon shares. week reve- Net income 7,011,754 6,576,898 AT &T reported last that Average number of nues and income rose to record levels shares outstanding 2,226,504 2,106,048 Outlet Co., Providence, R. I., diversi- Figures exclude gains from disposition of fied company with broadcast station last year but 1967 earnings grew at assets of $839,120, or 38 cents per share, in slower rate than in 1966. 1967 and $780,773, or 36 cents per share in holdings, is issuing 23,000 shares, of 1966. 51/2 % convertible preferred stock AT &T had predicted a slower growth ($100 par value) in exchange for all in 1967 because of the general decelera- Financial notes ... stock of Touraine Stores Inc., group of tion in the economy. Net income in- as compared with a Fuqua Industries Inc., Atlanta, diver- 12 fashion specialty stores in western creased only 3.6 %, 10.1% gain in 1966 over 1965. Reve- sified company with broadcast station Massachusetts. Outlet board authorized nues grew by 7.1% in 1967, down from ownership, is negotiating to acquire In- the deal at a special meeting last month. a 9.7% jump in 1966. terstate Motor Freight System, Grand Wometco Enterprises Inc., a diversi- Dec. 31, Rapids, Mich., but no agreement had fied company with group broadcast For the year ended 1967: been reached by late last week. J. B. holdings, 1967 1966 has signed an agreement to Earnings per share $3.79 $3.69 Fuqua, president, said. Contemplated acquire certain assets of E. B. Elliott Operating revenues 13,009,204,000 12,138,265,000 acquisition would double Fuqua Indus- Outdoor Advertising Co., Florida out- Net income 2,049,405,000 1,978,943,000

FATES & FORTUNES

BROADCAST ADVERTISING media supervisor and marketing ac- r Robert Yung, with EUE/Screen count executive, respectively. York, named VP, special David Deutsch, VP, Gems, New Reed Springer, with Young executive art director W. Jack Mann, research director, and projects. & Rubicam, Los Angeles, appointed and member of cre- Richard Q. Armstrong, account super- staff director for EUE /Screen Gems, ative plans board with visor, with Rockwell, Quinn & Wall, McCann -Erickson, New York, named VP's. Hollywood. Dunne joins Ogilvy & Mather, John F. Fennell, associate media di- Richard J. appointed director New York, as VP- rector, Gardner Advertising Co., New of television sales for UBC Sales Inc., creative director. York, appointed media manager at New York. Mr. Deutsch Joseph Creaturo, Liggett & Myers Tobacco Co., that city. Kay M. Morrison, with Botsford, & Los An- VP and creative su- Martin H. Percival, director of radio Constantine McCarty Inc., pervisor, Gardner Advertising, St. relations and sales development for na- geles, named to head development of Louis, joins D'Arcy Advertising there tional sales division of RKO General radio and TV schedules for client ad- as creative supervisor and senior pro- Inc., named director of sales for RKO's vertising, Erwin Wasey Inc., Pittsburgh. ducer. WOR -FM New York, succeeding Burt Len Pearlstein, associate media di- Murray Hillman, senior VP and head Lambert, who retires as station man- rector for Papert, Koenig, Lois, New of McCann -Erickson strategy center, ager and director of sales. York, appointed media supervisor for New York, named executive VP of Mc- David Strousse, VP and account su- Carson /Roberts Inc., Los Angeles. Cann- Erickson Inc. L. Avery Johnson pervisor with Foote, Cone & Belding, Robert Natkin, named account supervisor at McCann - New York, named VP/management ac- copy chief head Erickson, Chicago. Dick Raish, form- and count supervisor for Kenyon & Eck- of creative department erly with Marschalk Co., joins McCann hardt, that city. Mary Greenberg, with as account executive. operations, North Ad- Leo Burnett Co., Chicago, joins Kenyon vertising, Chicago, Janine Marjollet, broadcast oper- & Eckhardt there as creative group named senior VP. ations director, and Martin Puris, copy head. Fred Hindel, execu- group head, both with Carl Ally Inc., tive art director, and New York, named VP's. Ken Hutchison, copy Walter W. Chaffee, with J. Walter Ad man to prime minister Mr. Natkin group head, named Thompson Co., Chicago, joins Buchen VP's. Advertising there as VP. Hilmar Baunsgaard, market- Bunker Jenkins, copy supervisor with ing director of WA Bates Co., Paul D. Arnzen, with Boston office Cunningham & Walsh, joins Clyne Max- Copenhagen branch of Ted Bates of Blair Television, joins Dallas sales on Inc., New York, as creative group & Co., became prime minister of staff, replacing Jack Van Volkenburg, head. Other additions at Clyne Maxon, Denmark as leader of the Radical who resigns for other business interests. Liberal panty, which came to pow- New York: Sarah B. Jones, with J. Ralph Stanley, er in the Jan. 23 general election. local sales manager Walter Thompson Co., named senior for WHNT -TV Marketing director since 1964 Huntsville, Ala., named writer; Patrick B. Burrell, with Kenyon sales manager. & Eckhardt, named account executive and a member of parliament for for American Home Products' Dristan 11 years, Mr. Baunsgaard suc- George J. Kapel, general sales man- nasal mist and Primatene tablets and ceeds Jens Otto Krag, who led ager of WTOL -TV Toledo, Ohio, named mist; Francis K. Thompson and Gary Socialist government. general sales manager of WKBO -TV Carr, both with Ted Bates & Co., named Cambridge- Boston.

64 BROADCASTING, February 12, 1968 Six advanced in NBC -TV sales unit

Six promotions within the NBC sales offices. He joined NBC in Janu- Facts in focus... Television sales department were an- ary 1953 as director, merchandising, nounced last week, including new NBC-owned Stations, and has been positions and responsibilities for Jo- a sales executive with WNBC -AM -TV seph J. Iaricci and Max E. Buck, New York and with the television the NSI who have been VPs, sales admini- network. stration and eastern sales, respec- Myron (Mike) Weinblatt, director, tively. participating sales, was named VP, PROGRAMS Mr. Iaricci has been named VP, eastern sales, succeeding Mr. Buck. sales and administration. Reporting James G. Hergen, director, daytime, to Mr. Iaricci will be daytime, spe- special and sports program sales, has IN PROFILE cials and sports sales in addition to been elected a VP with supervision the areas he previously supervised: over those areas. participating program sales, sales Others promoted were Robert F. service and administration. He joined Conrad from manager, participating NBC in 1943 when he was 16 and program sales, to director, partici- has served the network continuously pating program sales, and Aaron in various sales executive capacities. Cohen from manager, sales develop- Mr. Buck has been elevated to VP, ment and merchandising, partici- national sales. Reporting to him will pating program sales, to manager, be the eastern, central and western participating program sales.

David L. Manning, regional execu- inghouse Broadcasting's WIND Chicago tive for AP's Midwest broadcast divi- as sales manager. sion in Chicago, joins Bo Bernstein & Ernest Chappell, announcer and pro - Co., Providence, R. I., agency, as ac- ducer, opens own commercial and pro- count executive. gram- production firm, Ernest Chappell Robert P. Murray, account executive Enterprises, North Palm Beach, Fla. with Chicago office of CBS Television Ken Sidle, with A market -by- market report network sales, appointed account ex- H -R Representatives, New York, joins sales staff of Metro ecutive in New York office. on the performance Radio Sales, that city. Herbert F. Gramstorff Jr. and Rich- of all qualifying ard A. Romanelli, account supervisors Gerald Greenberg, Programs. at Foote, Cone & Belding, New York, media supervisor with Network elected VP's. Ted Bates & Co., New York, elected VP and Published in Fall and Spring Howard P. Giordano, account execu- media director. tive on H. J. Heinz and General Mills accounts with Doyle Dane Bernbach, Jack Spring, assist- For complete details appointed to similar position with Vid- ant sales manager for eotape Center, New York commercial WIS -TV Columbia, call, wire or write producer. Mr. Greenberg S. C., appointed gen- John Belcher, with Geyer- Oswald, eral sales manager of Maurice L. Trohn, with BBDO, and WTOL -TV Toledo, Ohio. Peter Yoars, with McCall Corp., ap- Todd Wheeler, with Triangle Publi- pointed account executives with Cun- cations Inc., transfers to company's ningham & Walsh, New York. WNHC -TV New Haven, Conn., as ac- Nielsen Station Index Edward Vellanti, VP and associate count executive. creative director with BBDO, joins Paula Reece joins Cohn Advertising NSI EXECUTIVE AND EASTERN Wells, Rich, Greene, New York, as Inc., Houston, as media director. SALES /SERVICE OFFICE copy supervisor. NEW YORK (10019) Lloyd Graff, general manager of Bo- Malcolm Kahn joins WCBS -TV New 1290 Avenue of the Americas 956-2500 zell & Jacobs, Sioux City, Iowa, named York as account executive. account executive in Omaha office. NSI SALES /SERVICE OFFICES Don McFarlane, account executive Dave Vermillion, senior copywriter CHICAGO (60601) for Westinghouse Broadcasting's Radio 360 N. Michigan Ave. , 372-3810 Advertising Representatives, joins West- for Klau -Van Pietersom- Dunlap, Mil- waukee agency, joins Mathisson and HOLLYWOOD (90028) Associates, that city. 1680 N. Vino St. H011ywood 64391 Robert Jamrozy, associate media di- SAN FRANCISCO (94104) CAMBRIDGE SCHOOL 68 Post St. YUkon 6-6437 RADIO AND TELEVISION BROADCASTING rector for Tucker Wayne & Co., At- Learn by doing. Two Year Work -Study Programs lanta, named media director. a service of In Radio and Television Broadcasting and Man- agement. Communications. Liberal Arta. Profes- Arnold Raskin, with wjRZ Newark, A. C. Nielsen Company sional training on School Station WCSB and WOSB -TV. Activities. Placement. Dormitories. N. J., named national sales manager. CHICAGO (60645) Co -Ed. Catalog. Write Mr. Roberts, Cambridge School Budd Wiener, director of sports and 2101 Howard Street 465 -4400 632 Beacon Street. Boston, Massachusetts 02116 special events for KTvu(Tv) Oakland-

BROADCASTING, February 12, 1968 64A San Francisco, appointed assistant na- York. Mr. Pennington succeeds Bill of sales at WCFL Chicago. He replaces tional sales manager. Jim Diamond, ac- Gibbs, who joins Lennen & Newell, Robert Murphy, resigned. count executive for KTVU, named retail New York. sales manager. Victor B. Moore, regional sales man- David Glenn Brydsen, sales execu- ager for WTVD(TV) Durham, N. C., ap- Thomas J. Ashley, administrator of tive with Canadian Standard Broadcast pointed to newly created position of research and sales development for Sales Inc., New York, joins Chicago local sales manager. KNBc(Tv) Los Angeles, named to new- office of Peters, Griffin, Woodward as ly created post of manager of sales de- account executive. George Hagar, gen- velopment eral sales manager for for KTTV(TV), that city. Bill Clark, production manager for KHON -TV Honolulu, Jerry Wilder appointed sales man- Hixson & Jorgensen, Los Angeles, appointed assistant ager for KMEC -TV Dallas. named head of agency's production de- general manager and Dave DeArmond, national sales man- partment. director of sales for ager for WLOS -TV Asheville, N. C., ap- David W. Gifford, account executive WAII-TV Atlanta. pointed general sales manager. with WPAT Paterson, N. J., appointed Dave Laughon and to similar position with WQXR New Sidney C. Bogar Jr. appointed gen- Mr. Hagar Stanley Wineman join eral manager of The Bell Agency, house York. WALT Tampa, Fla., as agency for AAMCO Transmissions Gus Gourdin, general manager of account executives. Inc., King of Prussia, Pa. KDIG(FM) San Diego, appointed ac- Martin Conn, account executive with count executive for KGB -FM, that city. John Gray, sales service manager in WMAL -FM Washington, named sales Chicago office of NBC -TV central sales, Ron Buchanan, account executive manager. appointed account executive. with WNAC -TV Boston, named sales John Redfield, account executive with KFRE manager. Elliott Fouts, Fresno, with KOOL Phoenix, appointed local Calif., named general sales manager. De Witt Beall, with Leo Burnett Co., sales manager. G. David Sault, account executive, Chicago, joins copy staff of Reach, Mc- Frank J. Cantino, account WCCC -AM -FM Hartford, Conn., named Clinton & Co., that city. executive with wxaG -Tv Cambridge, Mass., ap- general sales manager. Donald A. Wolff, NBC Spot Sales, pointed account executive with Chicago, joins sales staff of WKFM(FM) Harry Bruce Pennington, supervisor of M. Frost Co., Boston. specials programing at Grey Advertis- there. ing, New York, for past two years, Lew M. Witz, VP and sales manager, MEDIA named director of specials in TV pro- New York, for Buckley Broadcasting graming department of BBDO, New Corp. group stations, named director Herbert C. Rice, owner of will Wil- limantic, Conn., and Ralph H. Klein, general manager of WRYM New Britain, Conn., elected president and VP, respectively, of Connecticut State Net- PLAY IT SAFE: work Inc. Harold Christiansen, VP and busi- Start now ness manager, KTrv(TV) Los Angeles, Metromedia station, named VP and director of business affairs, Metromedia to save Television. their hearts Charles Olson, station manager of KOLD -TV Tucson, Ariz., elected VP.

Mr. Jorgenson Mr. Babb Wallace J. Jorgen- son, VP and assistant general manager of Help your children form good health habits now to Jefferson Standard reduce risk of heart attack later: Broadcasting Co., Encourage normal weight; obesity in youth may Charlotte, N. C. GIVE'. (WBT -AM -FM and persist throughout life; more will lve Build body health through regular physical activity; so wBTv[Tv], both Char- Serve them foods low in saturated fats; lotte, N. C., named Mr. Tucker Teach them that cigarette smoking is hazardous HEART executive VP. James to health; G. Babb Jr., assistant VP and general Make medical check -ups a family routine. sales manager of wB rv, named assistant Set a good example. Follow the rules yourself and guard FUND managing director. J. Nathan Tucker, your heart, too. Contributed by the Publi,Mf program director for WBTV, elected as-

64B (FATES & FORTUNES) BROADCASTING, February 12, 1968 listant VP. tion supervisor for The Jonathan Win- ters Show. George R. Chamberlin, assistant to executive VP- station operations for Ronald Phillips, production coordi- We get group owner Capital Cities Broadcast- nator for Independent Television Corp.. ing Corp., New York, named VP. New York, appointed to newly created Vincent B. Ritzenthaler, member of post of director of production and program services. channel board of directors of WBZE Wheeling, W. Va., elected president and general Sean Grabowski, production director manager. He succeeds late Paul J. Mil- for WYSL Buffalo, N. Y., named pro- ler (BROADCASTING, Jan. 29). gram director. you Tom M. Percer, VP Ron Miller, in production of theat- and sales manager of rical product for Walt Disney Produc- WHNT - TV Huntsville, tions, Burbank, Calif., named executive can't g ;t Ala., named VP and producer for Walt Disney's Wonderful general manager. World of Color on NBC -TV. Gary Fries, general Mike McCormick, anywhe e manager of KRGI program director for Grand Island, Neb., xoIL Omaha, joins Mr. Percer appointed general WLS Chicago as pro- manager of WMAY duction director. else. Springfield, Ill. Both are Stuart Broad- Don Bell, With KFRE casting stations. Fresno, Calif., named Larry J. McMahon, account executive program director. for KDTH Dubuque, Iowa, appointed Mr. McCormick Louis J. Riggio, general manager of KFMD(FM), that with CBS Radio, ap- city. pointed director of special projects, Robert E. Pusey, corporate assistant CBS Radio network sales, New York. auditor for Westinghouse Broadcasting Rachele Barrera appointed print Co. and group's KPIx(TV) San Fran- traffic manager, New York, Ramon cisco, retires after 42 years with WBC. Espinosa appointed western division Fred Flaxman, associate editor for manager, Los Angeles, and Richard O'- Changing Times magazine, joins non- Connell appointed Midwest division commercial WETA -TV Washington as manager, Kansas City, Mo., all for writer and special assistant to general American International Television Inc. manager. Robert L. Quinn named program di- Lawrence T. Whitney, director of ad- rector of WJEF Grand Rapids, Mich. vertising and public relations for Eck - Rubin Shapiro and Howard Schaller erd Drugs of Florida Inc., appointed join Van Praag Productions Inc. as manager of WALT Tampa, Fia. sales representatives. John Murphy, news director for David M. Dillman, creative assistant WQTW Latrobe, Pa., appointed general at WFLD(TV) Chicago, named pro- manager of wcvl Connellsville, Pa. ducer- director. Bob Louis named sports director for PROGRAMING WTVO(rv) Rockford, Ill. Jerry Gittleman, divisional controller Robert Thomas, with WDIA Memphis. for EUE /Screen Gems, New York, named music director. named administrative assistant to VP in Richard Collins, writer -producer, charge of syndication sales division, named producer of NBC-TV's Bonanza. Screen Gems Inc., that city. John W. Ziegler, special projects di- Wolfgang Bayer, television film pro- rector for noncommercial WQED(TV) ducer, appointed production supervisor Pittsburgh, appointed production man- of Bill Burrud Productions, Los An- ager for noncommercial WGBH -TV Bos- geles. ton. Sam Lovullo, manager of administration for business affairs department, NEWS CBS -TV, Hollywood, named produc- Hughes Rudd, chief of CBS News In February. A year of tele- political bureau in Bonn and former chief of turmoil begins. How TV gains from CBS News, Moscow, returns to New the promotions now sweeping the gaso- York to anchor The World This Week, line business. Trimming the fat off an weekly CBS News analysis, replacing overblown lnterpublic. The way Wall SHERLOCK HOLMES Alexander Kendrick, now on sabbatical. Is Radio Mystery Series Street reads the TV ticker now. McLuhan's message a peril to TV? IS BACK George H. Pipai, general sales exec- And much more. Call or write Tele- ON THE AIR! utive at UPI world headquarters in New vision Magazine, 1735 DeSales Street, York, named general manager of for- N.W., Washington, D. C. 20036. (202) " ° ""'"t'' °` CHARLES MICHELSON, INC. eign features division, succeeding Al- 638 -1022. Or bureaus in New York, 45 West 45th St., New York 36 PLaza 7 -0695 bert Moody, who retires. C. Robert Chicago and Hollywood.

BROADCASTING, February 12, 1968 64C Woodsum, general manager of Dover EQUIPMENT & ENGINEERING (N. J.) Daily Advance, succeeds Mr. Novik, Hoyt reappointed Pipai. Theodore R. McKeldin, former gov- Senate has confirmed as mem- ernor of Maryland and former mayor bers of U. S. Advisory Commis- of Baltimore, joins wJZ -Tv Baltimore sion on Information: Palmer as urban affairs commentator. Hoyt, editor and publisher of the Alec Gifford, managing news editor Denver Post (which recently ac- for wvuE(Tv) New Orleans, appointed quired KHBC(TV) Denver and news director. Morris S. Novik, pioneer broadcaster and owner of WPUT Brew- Mr, Chalmers Mr. Scholten John Salisbury of KxL Portland ster, N. Y. elected president of Oregon AP Broad- Edward D. Chalmers, VP of engi- Commission is headed by casters Association. neering for Oak Manufacturing Co., Frank Stanton, president of CBS. Crystal Lake, Ill., named president of Vriesman KWGN -TV Wayne of Den- Other members: Sigurd S. Lar- newly created television products divi- ver elected president of Colorado AP mon, retired New York advertis- sion. William D. Scholten, VP of oper- Radio Television Association. ing executive, and Thomas Van ations for Oak Manufacturing, named Lamar Crosby, news director of KID Husen Vail of Cleveland (Cleve- president of newly created switch prod- Idaho Falls, Idaho, elected president land Plain Dealer). ucts division. of Utah -Idaho AP Broadcasters As- This is Mr. Hoyt's second, and sociation. Mr. Novik's third term on the Kenneth M. Palius, commission. former technical supervisor and consultant with ABC -TV, Houston, join news staff of WNBC New New York, appointed York. VP and director of marketing and devel- Bob Mackey, news director for WDAE opment - Tampa, Fla., named director of news for Berkey Colortran Inc., Bur- and public affairs for WALT Tampa. Mr. Palius bank, Calif. Jack E. Buttram, radio -TV director Mr. Young Mr. Clephas in news department of Chamber of H. B. Holtman, assistant chief engi- Paul Young, manager of Washington Commerce of U. S., named news secre- neer for WAVE -AM -TV Louisville, Ky., news bureau of Evening Star Broad- tary in Washington office of Senator named chief engineer. casting Co. (WMAL- AM -FM -TV Wash- Paul Fannin (R- Ariz.). ington; WLVA -AM -TV Lynchburg, Va., Lynd J. Carter, spe- and wcrv(Tv) Charleston, S. C.), John S. Coleman, with WBBM -TV cialist in government named manager of news for WMAL -TV. Chicago, joins WBKB -TV there as weath- sales for General Elec- Vince Clephas, manager of news for er reporter, replacing Peter Hale, re- tric Co.'s visual com- WMAL -TV, named manager of parent signed. munication products news bureau. department, appointed FANFARE Robert Irvine, executive news pro- district sales representative ducer for KNX Los Angeles, named Bruce Robertson, traffic manager for for radio news director. KTVU (Tv ) Oakland -San Francisco, and TV equipment, named promotion manager. Mr. Carter Mount Prospect, Ill. Fred Mooke, assistant news director Donna Shaw named public relations for WIOD Miami, appointed news di- William Kraemer named chief engi- rector. director at WMAQ Chicago. neer for noncommercial WFSU -TV Tal- Helen C. Walker, assistant to man- lahassee, Fla. Ray Conaway, with KTRK -TV Houston, ager of sales development and promo- named editorial director. T. tion for WLVA -AM -TV Lynchburg, Va., Douglas Casey appointed control- William Royster, newsman and as- named promotion supervisor. ler of Craftsman Electronics Products Inc., Manlius, N. Y. sistant news director for WFAS White Phil Cope, with WSVA -TV Harrison- Plains, N. Y., joins news staff of KYW burg, Va., appointed assistant promo- Roy J. Breen, assistant chief engi- Philadelphia. tion manager for WKYC -TV Cleveland. neer for WJEF Grand Rapids, Mich., John R. Soper, police reporter for Michael F. Dudgeon, research, pub- appointed chief engineer. Daily Advance, Lynchburg, Va., joins lic service and merchandising manager Harry Kybett, with engineering oper- WLVA- AM -TV, that city, as reporter- for WAGA -TV Atlanta, joins WAVE -TV ations department of Audience Studies photographer. Louisville, Ky., as promotion editor. Inc., New York, named director of en- Stan Vainrib joins Armed Forces Barbara Steward, director of com- gineering operations. Radio and Television Service, Holly- munications for Filmex Inc., joins J. S. wood, as TV /film field producer. Fullerton Inc., New York agency, as Dr. Henry M. Morgan, president and director of public relations. director of KLH Research and Develop- Tim Kenney joins news staff of mow ment Corp., Cambridge, Bill Wills, promotion assistant for Mass., resigns. Denver. No future plans announced. KYW -TV Philadelphia, joins promotion Bill Griskey, newscaster at WNUS department of WLWT(TV) Cincinnati. Robert Mallins, Chicago, joins WKFM(FM) there effec- data processing sales Jerry W, Reece, director of news and representative for National tive March 1. Cash Regis- public relations for WCTU -TV Charlotte, ter, Co., appointed sales engineer for Jim Harriott and Tony Deharo, won N. C., joins John Harden Associates, Memorex Corp., Winston- Salem, N. C. New York, and Ron Stone, KHOU -TV Greensboro (N. C.) PR firm. William J. Ringler, sales representa-

64D (FATES & FORTUNES) BROADCASTING, February 12, 1968 tive with Riker Laboratories, division named VP and general manager, CBS tising Agencies, he served as copy di- of Rexall Drug and Chemical Co., Films Canada Ltd., Toronto. He suc- rector and senior VP for K &E before named sales representative for Memo- ceeds Kenneth J. Page, now managing assuming chairmanship. He is survived rex, Pittsburgh. director, CBS Europe. by wife, Elizabeth, and daughter. at Robert Tincher, 59, Bradford C. Stewart, with Bergen Victor Knight, actor and lecturer Sir George Williams University, Mon- îx VP of Cowles Com- Wire Rope Co., division of Reeves In- Inc. dustries Inc., joins Reeves Sound Stud- treal, elected president of board of di- munications (KRNT-AM-TV Des ios, New York, as sales representative. rectors of Association of Canadian Television and Radio Artists. Moines, Iowa; WREC- AM-TV Memphis, and INTERNATIONAL ALLIED FIELDS WESH -TV Daytona Robert F. Jones, Harry G. Sells and Beach -Orlando, Fla.) Philip M. Baker, Washington communi- and president of Mr. Tincher cations attorneys, form law firm of WESH -TV, died Feb. 7 Jones, Sells and Baker, 2000 L St. of heart attack in Orlando. Mr. Tincher, N.W., Washington. named VP of broadcasting division of Magazines and Broad- Malcolm Oettinger Jr., coordinator, former Cowles casting Inc., in 1961, moved from New news information, Washington, NBC, to Memphis, where he who has been on loan for year to the York in 1963 was director of public affairs for WREC- Office of Equal Opportunity, named AM-TV. He was elected VP of Cowles Mr. Bradshaw Mr. Campbell deputy director of Federal City Coun- in May 1966. He is Washington private citizens organ- Communications Richard B. Bradshaw, president and cil, wife, Roxanna. and four ization for city improvement. Earlier, survived by general manager, Foote, Cone & Beld- daughters. ing Advertising Ltd., Toronto, elected he was a reporter for BROADCASTING. Albert E. Messersmith, 60, account corporate senior VP and named mem- DEATHS for WBEN -TV Buffalo, N. Y., ber of agency's international committee, executive Edwin Cox, 69, who retired in 1961 since 1948, died in Buffalo Jan. 28 after European - international headquarters, as chairman of executive committee of long illness. Surviving is his wife, Irma. Brussels. Graham R. Campbell, execu- Feb. 6 at James B. Tranter, 65, producer- direc- tive VP, assistant general manager and Kenyon & Eckhardt, died Beach, Fla. Before tor for WBEN -TV and former radio -TV chairman of plans board, FCB, Toronto, his home in Vero in 1933, Mr. Cox was columnist for The Buffalo Evening succeeds him. joining K &E advertising manager of Celotex Co. News, died in Buffalo Jan. 27 after long Frederick L. Gilson, director of sales Former chairman of New York Coun- illness. Surviving are his wife, Irma, for CRS Europe, Zug, Switzerland, cil of American Association of Adver- and daughter.

FOR THE RECORD

STATION AUTHORIZATIONS, APPLICATIONS

As compiled by BROADCASTING, Feb. zons dated Nov. 29. 1967 and Jan. 23 for (Grayson Television Inc. and Hercules leave to amend application to substitute Broadcasting Co.) TV proceeding, granted 1 through Feb. 7, and based on filings, loan commitment letter for that contained request. by Grayson and scheduled further in application and to clarify cash needs for prehearing conference for Feb. 2 (Does. authorizations and other actions of the proposed construction and first three 17778-9). By separate action on Feb. 2 con- FCC. months' operation; and to substitute a loan tinued to March 5 and March 19 dates for commitment letter for that submitted with notification of witnesses and commencement Abbreviations: Ann.- announced, ant. -an- Nov. 29, 1967 petition in order to provide of hearing. tenna. aur.- aural. CATV-community an- more detailed information of terms of loan Hearing Examiner Elizabeth C. Smith on tenna television. CH- critical hours. CP- and to extend expiration period from Dec. Feb, 6 in San Angelo, Tex. (S R C Inc. and construction permit, D -day. DA- direction- 31, 1968 to Dec. 31, 1969 (Dots. 10834, San Angelo Independent School District al antenna. ERP- effective radiated power. 17582 -4). 226 -903) TV proceeding, granted motion by kc-kilocycles. kw- kilowatts. LS -local sun- Hearing Examiner Chester F. Naumo- S R C Inc., and extended from Feb. 6 to set. mc- megacycles. mod. -modification. N wicz Jr. on Jan. 30 in Sacramento, Calif. Feb. 19 date for exchange of engineering -night. PSA- presunrise service authority. SCA- subsidiary communications authorization. SH- specified hours. SSA -special service authorization. STA- special temporary authorization. trans.-transmitter. UHF-ul- tra high frequency. U- unlimited hours. VHF-very high frequency. vis.-visual. w- watts. *-educational. EDWIN TORNBERG New TV stations OTHER ACTION & COMPANY, INC. Review board on Feb. 1 in Fayetteville, Ark., TV broadcast proceeding, Does. 17704- 05, granted petition for extension of time filed Jan. 31 by Chief, Broadcast Bureau and extended to Feb. 14 the time within which to file responsive pleadings to the petition Negotiators For The Purchase And Sale Of for leave to amend filed Jan. 17 by Noark Broadcasting Inc. and Joint request for ap- Radio And TV Stations CATV proval of merger agreement and other relief filed Jan. 17 by Noark Broadcasting Appraisers Financial Advisors Inc. and Stamps Radio Broadcasting Co. ACTIONS ON MOTIONS New York -60 East 42nd St., New York 17, N. Y. MU 7.4242 Hearing Examiner Forest L. McClen- West Coast -1357 Jewell Ave., Pacific Grove, Calif. FR 5.3164 ning on Feb, 7 in Jacksonville, Fla. (Florida - Georgia Television Inc., Community First Washington -711 14th St., N.W., Washington, D.C. Dl 7 -8531 Corp., The New Horizons Telecasting Inc., and Florida Gateway Television Co.) TV proceeding, granted petitions by New Hori-

BROADCASTING, February 12, 1968 65 exhibit, and from Feb. 20 to Feb. 27 date expedited action by Central Coast Televi- of further information as indicated therein. for further evidentiary hearing, including sion, licensee of KCOY -TV Santa Maria, joint requests for approval of agreement rebuttal of nonengineering evidence (Does. Calif., to review board, along with pleadings filed Nov. 7, 1967, by 1400 Corp. and Joseph 17541 -2). in response to petition (Doc. 18430). Action Julian Marandola. RULEMAKING PETITION Jan. 31. Commission has denied petition for Commission on own motion has ordered reconsideration of Nov. 3, 1967, action deny- San Diego- Elliott L. Cushman d/b as issues in Jacksonville, Fla., ch. 12, coming Rio Grande Family Radio Fellowship's Cushman Associates, requests institution parative hearing enlarged to include a deter- request for waiver of rule section 1.569 and of rulemaking looking toward assignment mination as to whether unacceptable for 27 Diego. Florida- Georgia returning application as of channel for use in San Ann. Television Inc., one of applicants for CP, filing. Rio Grande had tendered applica- Feb. 2. has been used in conjunction with "anti- tion for OP for a new daytime AM station CALL LETTER APPLICATION competitive activities" in distribution of to operate on 850 ke, 500 w with direc- first -run motion pictures (Does. 10834, tional ant. Action Jan. 31. Cathedral of Tomorrow Inc., Akron, 17582 -4), Ohio. Requests WCOT -TV. Action Jan. 31. ACTIONS ON MOTIONS Commission has waived Sec. 73.685(a) CALL LETTER ACTION of rules governing trans. location and ant. Hearing Examiner Thomas H. Donahue system and granted on Feb. 5 in Southington, Conn. (Southing- Pacific Media Corp., Palm Springs, Calif. application of Weber ton Broadcasters) AM proceeding, granted Granted KPLM -TV. County School District, Ogden. Utah to change trans. location of KWCS -TV, from petition by Southington Broadcasters for DESIGNATED FOR HEARING 1122 Washington Boulevard, Ogden, to site leave to amend application to report dis- on Little position of applications for assignment of Commission has designated for con- Mountain, approximately 14 miles license of stations WLNG -AM -FM thereby solidated hearing applications of Jud Inc., west of Ogden, and to increase ant. height "updating" application under consideration d/b as Channel 25 TV Inc. and Trans - from minus 850 ft. to 570 ft. Action Jan. 31. America TV Inc. for new TV stations to (Doc. 15871). operate on ch. 25 at West Palm Beach, Fla. INITIAL DECISION Hearing Examiner Charles J. Frederick Action Jan. 31. FCC Hearing Examiner Jay A. Kyle on Feb. 1 in St. Louis (Great River Broad- proposed in initial decision denial of appli- casting Inc.) AM proceeding in Docs. 17210- cation of WLCY-TV Largo, Fla., for CP to 5, 17217, 17219, denied motion by St. Louis Existing TV stations change ant, site Broadcasting Co. to dismiss application of and increase tower height, Home State Broadcasting Corp. FINAL ACTIONS Ann. Feb. 2. Hearing Examiner Isadore A. Honig on KSWS -TV Roswell, N. M.- Broadcast Bu- ACTIONS ON MOTION Feb. 5 in Elmhurst and Wheaton, both reau granted CP to change ERP to 287.0 kw Hearing Examiner David I. Kraushaar Illinois (Du Page County Broadcasting Inc., vis., 52.48 kw aur., auxiliary trans. to 2.5 on Feb. 5 in Homewood and Birmingham, and Central Du Page County Broadcasting miles south of U. S. 380, 3.5 miles southwest both Alabama (Chapman Radio and Televi- Co.) AM proceeding, granted request by Du of Caprock, change type trans., type ant., sion Co., Alabama Television Inc., Birming- Page County Broadcasting, Inc. and ex- ant. height 1,758 ft. Action Feb. 2. ham Broadcasting Co., and Birmingham tended from Feb. 6 to Feb. 20 time to file Broadcast Bureau granted mod. of CPs Television Corp, [WBMG(TV)]) TV pro- replies to proposed findings and conclusions to extend completion dates for following ceeding, denied request by Alabama Televi- (Does. 16965 -8). stations: WKAS(TV) Ashland, Ky. to July sion Inc. for leave to inspect commission's 31; WKGB(TV) Bowling Green, Ky. to Hearing Examiner Isadore A. Honig on complaints file with respect to operation of Feb. 8 in Wanchese, Midway Park and July 31; WKZT(TV) Elizabethtown, Ky. to WLPH Irondale, Ala. for period Sept. 8, July 31; WKHA(TV) Hazard, Ky. to 1984 Maysville, all North Carolina (Outer Banks July to date (Does. 15461, 16760 -1, 16758). Radio Co., Onslow County Broadcasters and 31; WKLE(TV) Lexington, Ky, to July 31; Office WKMA(TV) Madisonville, Ky. to 31; of Opinions and Review on Feb. Hendon M. Harris) AM proceeding, granted July 1 in Rochester, WKMR(TV) Morehead, Ky. to July 31; N. Y. (Flower City Televi- request by Seaboard Broadcasting Corp. and sion Corp.) TV proceeding in Docs. 14394-5, postponed prehearing conference scheduled WKMU(TV) Murray, Ky. to July 31; 14460 -2, 14464 -8, WKON(TV) Owenton, Ky. to July 31; dismissed as moot petition for Feb. 21 to Feb. 27 (Docs. 17886 -8). filed by Genessee Valley Television Co. for Examiner in WKPI(TV) Pikeville, Ky. to July 31; leave to amend Hearing H. Gifford Irion WKSO(TV) Somerset, Ky. to July 31. application. Kettering, Eaton and Greenville, all Ohio. Action Jan. 31. Bloomington and Brazil, all Indiana, and CALL LETTER APPLICATION Shively, Ky. (Kittyhawk Broadcasting OTHER ACTIONS WEEE -TV, Mercury Media Inc., Albany, Corp.) AM proceeding in Docs. 17243 -7, Commission has referred petition for N. Y. Requests WOWE -TV. 17249 -50, granted petition by Bloomington Broadcasting Co. for leave to amend appli- CALL LETTER ACTION cation to reflect certain financial informa- KITR(TV) Faith Center, San Bernardino, tion. Action Feb. 1. Calif. Granted KHOF -TV. Hearing Examiner Forest L. McClen- Now! ning on Feb. 5 in Costa Mesa -Newport DESIGNATED FOR HEARING Beach, Calif. (Charles W. Jobbins) AM Commission has designated for con- proceeding in Does. 15752, 15754 -6, 15758 -60, Class AAA Quality solidated hearing application of Moline Tele- 15762, 15764 -6, denied joint petition by vision Corp. for renewal of license of Charles W. Dobbins, Orange Radio, Inc.. Class A Costs WQAD -TV, including adjunct stations, Mo- Topanga -Malibu Broadcasting Co. and Pacific line, Ill., with application of Community Fine Music, Inc. to request that official with Marti STL Telecasting Corp. for CP to operate on notice be taken of Sec. IV-A and exhibits same channel. Action Jan. 31. of applications for assignment of licenses For information on complete line of of stations KPPC- AM -FM. Office of opinions and review in Port 950 mhz Studio-Transmitter link and New AM stations Arthur and Vidor, both Texas (KWEN Inter -City relay Broadcasting Co. and Woodland Broadcast- systems, write MARTI APPLICATION ing Co.) AM proceeding, granted petition by Electronics, box 661, Cleburne, Texas Juncos, P. R.- Juncos Broadcasting Co. KWEN Broadcasting Co. and extended to Seeks 1460 kc, .5 kw. P. O. address: Box Feb. 13 time to respond to Broadcast Bu- 76031. 1885, 41 Ponce St., Hato Rey, P. R. 00936. reau's comments on application by Wood- Estimated construction cost $24,190; first - land Broadcasting Co. for review (Docs. MONAURAL year operating cost $20,000; revenue $28,000. 14597, 15203). Action Feb. 1. Principals: Ramon A. Rodriquez, president, Altagracia Liado, treasurer, Ernesto Sanchez CALL LETTER ACTION Jr., vice president and Maria Ortiz de San- Breckinridge Broadcasting Co., Hardins- STEREO chez, secretary (each 25%). Mr. Rodriquez burg, Ky. Granted WHIC. is associated with WLEY Cayey in advertising dept. Mrs. Liado and Mrs. de Sanchez REMOTE CONTROL are housewives. Mr. Sanchez is accountant Existing AM stations and in real estate. Ann. Feb. 5, APPLICATIONS TELEMETRY FINAL ACTION KPLC Lake Charles, La. -Seeks CP to in- Reno - George A. Carr and Thompson crease nighttime power from 1 kw to 5 kw; Magowan. Broadcast Bureau granted 1550 make changes in DA -N system (add two Ire, 10 kw DA -D, D. P, O. address: 900 Eden towers and decrease height); change ant - Court, Reno 89502. Estimated construction trans. location to intersection of Guillory cost $33,769; first -year operating cost $42,000; Street and Shady Lane, 1.5 mi. West of Lake revenue $60,000. Mr. Carr is general partner Charles. Ann. Feb. 2. in wholesale meat business, and is also 50% KCOW Alliance, Neb.-Seeks mod. of li- owner of trading stamp company. Mr. Mago- cense to change hours of operation from wan is free -lance public relations man. unlimited to specified with sign -off of 7:30 Neither have other present broadcast inter- p.m. Mon. -Sun. Ann. Feb. 2. ests. Action Jan. 30. KCCT Corpus Christi, Tex. -Seeks CP to decrease power from 1 kw to 500 w; change OTHER ACTIONS from DA -D to non -DA; change ant.-trans. Review board on Jan. 31 in Springfield, location to 5115 Leopard Street, Corpus Mo., AM broadcast proceeding, Does. 17921- Christi. Ann. Feb. 2, 17923, granted petition for extension of time KTFS Texarkana, Tex. -Seeks CP to in- filed Jan. 29 by Upshur Broadcasting Co. crease daytime power from 250 w to 1 kw; and extended to Feb. 16 time within which install new trans. Ann. Feb. 2. to file responsive pleadings to petition to FINAL ACTIONS enlarge issues filed by Giant Broadcasting Inc., KACL Santa Barbara, Calif.- Broadcast on Jan. 18. Bureau granted CP to install new type Review board on Jan, 30 in Henderson, trans. as an auxiliary trans. at main trans. MARTI elecironícs Nev., AM broadcast proceeding, Does. A DIVISION OF MARTI, 16813- location, Action Jan. 31. INC. 14, held in abeyance for ten (10) days from WCTW New Castle, Ind.-Broadcast Bu- the release date herein pending submission reau granted license covering change in THE RECORD) 66 (FOR BROADCASTING, February 12, 19811 PROFESSIONAL CARDS

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BROADCASTING, February 12, 1968 67 for further continuance of hearing (Doc. 16813 -4). FINES SUMMARY OF BROADCASTING Commission has informed licensees Compiled by BROADCASTING, Feb. 1, 1968 WINI Murphysboro, Ill. that they have incurred apparent liability of $4,000 for "willfully or repeatedly" failing to observe provisions of Sec. 73.124 of rules against ON AIR NOT ON AIR Total fraudulent billing. All commissioners voted tic. CP's CP's Authorized for forfeiture though Chairman Hyde noted this forfeiture is excessive. Action Jan. 31. Commercia AM 4,158' 15 87 4,262 WDOG Allendale, S. C.- Broadcast Bu- Commercia FM 1,750 47 252 2,048 reau by letter Feb. 6, notified WDOG that Commercia TV -VHF 493' 8 14 518 it has incurred apparent forefeiture liability of $200 for violations of rules, including Commercia TV -UHF 118' 27 161 307 Sec. 73.114, Educationa 362 FM 320 6 36 Broadcast Bureau by letters of Feb. 1, Educationa TV -VHF 67 4 5 76 notified following stations of apparent Educationa TV-UHF 53 22 34 109 forfeiture liability in amounts indicated for late filing of renewal applications: WHDF Houghton, Mich., $200; WJPW Rockford, Mich., $200; WCRM Clare, Mich., $100; WPKO Waverly, Ohio, $100; WOIB Ann Arbor, Mich., $25; WCKD Ishpeming, Mich., $25; WPFB Middletown, Ohio, $25, and STATION BOXSCORE WPAY Portsmouth, Ohio, $25. Compiled by FCC, Dec. 31, 1967 CALL LETTER APPLICATIONS WACY, Standard Broadcasting, Moss COM'L AM COM'L FM COM'L TV EDUC FM EDUC TV Point, Miss. Requests WCIS. KBLT, WMO Broadcasting Inc., Big Licensed (all on air) 4,153' 1,732 611 320 120 Lake, Tex. Requests KWMO. CP's on air (new stations) 16 48 34 6 26 CP.s not on air (new stations) 87 252 173 36 39 New FM stations Total authoirzed stations 4,258 2,031 822 362 185 License deleted 1 1 0 1 0 APPLICATIONS CP's deleted 0 2 0 0 0 *Morrison, Colo.- Western Bible Institute. Seeks 91.9 mc, ch. 220. Ant. height above average terrain 85 ft. P. 0, address: 16075 'In addition, two AM's operater with Special Temporary Authorization. West Belleview Avenue, Box 812 Morrison VHF's operate with STA's, and two licensed UHF's are on the air. 80465. Estimated construction cost $19,400; 'In addition, three not first-year operating cost $6,500. Principals: Board of Trustees, Western Bible Institute, Stanley Harwood, president and chairman, Gerald R. Stafford, vice chairman et al. Mr. Harwood is manufacturer. Mr. Stafford is builder. Ann. Feb. 2. *Hillsboro, Mo.- Junior College District of nighttime DA-pattern. Action Feb. 2. serve as presiding officer; scheduled pre - Jefferson County. Seeks 88.9 mc, ch. 205, KWPC Muscatine, Iowa. -Broadcast Bu- hearing conference for Mar. 15. and hearing 5.52 kw. Ant. height above average terrain reau granted license to use former main for Apr. 25 (Docs. 17977 -9). Action Jan. 31. 275 ft. P. O. address: Box 126, Hillsboro trans. at main trans. location as auxiliary Hearing Examiner Isadore A. Honig in 63050. Estimated construction cost $23,012; trans. Action Feb. 2. first -year operating cost $15,500. Principal: Reno and Las Vegas (Circle L Inc., South- College. KNEI Waukon, Iowa. -Broadcast Bureau western Broadcasting Co. (KORK), 780 Inc., Board of Trustees, Jefferson Junior granted license covering new AM, specify and Radio Nevada) AM proceeding, by sep- Ann. Feb. 1. studio location same as trans. Action Feb. 2, arate actions, granted requests by 780 Inc. Danville, Ky. -WHIR Inc. Seeks 107.1 me, KFMO Flat River, Mo.-Broadcast Bureau (Doc. 16112), and Southwestern Broadcast- ch. 296, 3 kw. Ant. height above average granted license to use former main trans. at ing Co. (Doc. 16111) and dismissed, but with terrain 148 ft. P. O. address: Box 8, Danville main trans. location as auxiliary trans. prejudice, their applications. Actions Feb. 6 40422. Estimated construction cost $37,000; Action Feb. 2. and Feb. '7 respectively. first -year operating cost $6,000; revenue $6,000, minimum. Principal: Raymond P. KOVE Lander, Wyo.- Broadcast Bureau Hearing Examiner H. Gifford Irion in Holbrook, president. Ann. Feb. 2, granted license covering increase in day Media, Pa. (Brandywine -Main Line Radio Inc.) renewal of of WXUR *Grove City, Pa. - Grove City College. power and installation of new type trans. licenses and Seeks 89.5 mc, ch. 208, 10 w. P. O. address: and license covering use of old main trans. WXUR -FM, granted request by the Broad- and Crawford Hall, Grove City College. Grove at present location of main trans., for auxil- cast Bureau ordered that Mr. Baker City 16127. Estimated construction cost $2; iary purposes only. Action Feb. 6. will be next witness (Doc. 17141). Action Jan. 31. 311; first -year operating cost $500. Principals: Commission gives notice that Dec. 8, 1967 Board of Trustees, Grove City College. Ann. initial decision proposing grant of a CP Hearing Examiner Jay A. Kyle on Feb. Feb. 1, to Fine Music Inc., licensee of WFMI 7 in Jacksonville, Fla. (Mel -Lin, WOBS) AM Montgomery, Ala. to change daytime opera- proceeding, granted request by Mel -Lin and FINAL ACTIONS tion from 1500 kc with 500 w power to 1000 cancelled all procedural dates and hearing kc with 5 kw power, (Does. 17058) became date. Further ordered that the preliminary Cathedral City, Calif. - Glen Barnett. effective Jan. 29, pursuant to Sec. 1.276 of the exchange of exhibits shall be made on or Broadcast Bureau granted 101.3 mc, ch. 276, commission's rules. before March 5 and final exchange of exhib- 3 kw. Ant. height above average terrain its on or before March 28 with date for minus 690 ft. P. O. address: Box 2805, Palm INITIAL DECISIONS notification of witnesses desired for cross - Springs, Calif. Estimated construction cost examination on April 5. The hearing sched- $13,097.48; first-year operating cost $3,600 In initial decision issued Feb. 7, Chief uled for March 4 was rescheduled for April above AM; revenue $9,000 above AM, Prin- Hearing Examiner James D. Cunningham 15 (Doc. denied an application by WPLK Rockmart, 17474). cipals: Mr. Barnett is owner- manager of Ga., for authority to change station's oper- Hearing Examiner Chester F. Naumo- KWXY Cathedral City. Action Feb. 5. ating facilities from 1220 kc, 500 w, daytime wicz Jr., on Feb. 2 in Canton, N. Y. (West- Broadcast Bureau granted Radio Com- hours, to 1060 kc, 5000 w, daytime hours, ern North Carolina Broadcasters Inc.) re- munications Board, Georgia Institute of directionalized (Doc. 17537). newal of license of WWIT, granted request Technology, Atlanta, CP for a new class D by Western North Carolina and reoppeened *FM to operate on ch. 216 (91.1 mc). Action OTHER ACTION the record; received in evidence V.'s Jan. 3. exhibit 17 (revised) in lieu of its exhibit Commission has dismissed petition by 17; official notice taken of transcript in Nobco Inc., Archbold, Ohio - Broadcast KXA Seattle, for reconsideration of commis- Doc. 14007; closed record; and ordered that Bureau granted mod. of CP for FM to sion's Sept. 21, 1966 action denying KXA's the dates for filing proposed and reply find- change type trans., type dual polarized ant. June 21, 1965 petition for reconsideration ings shall remain as established (Doc. Action Feb. 2. and returning its application. Action Jan. 31. 17050). *Mansfield, Pa. - Mansfield State College. 89.5 mc, eh. 208, ACTIONS MOTIONS Office of opinions and review in New Broadcast Bureau granted ON York (City of New York Municipal Broad- 0.010 kw. Ant. height above average terrain Commission on Feb. 1 granted motion casting System IWNYC)) proceeding on minus 320.4 ft. P. O. address: Academy and by United Communications Inc., licensee of application for SSA and CP to increase Elmira Streets, Mansfield 16933. Estimated KMMJ Grand Island, Neb. and extended power, change trans. site, directionalize ant. construction cost $2,226.55; first -year operat- time to Feb. 16 to file reply in matter of array, and operate SH during day and ing cost $800; revenue none. Principals: pre -sunrise operation by class II stations night, granted request by Midwest Radio - Fred E. Bryan, M.S.C. president and Bruce under presunrise service authorization on Television, Inc. and extended to Feb. 7 Davis, technical advisor. Action Jan. 30. U. S. I -A clear channels (Doc. 17562). time to file application for review of review *Wilkes- Barre, Pa.- King's College. Broad- at Chief Hearing Examiner James D. Cun- hoard's memorandum, opinion and order cast Bureau granted 88.5 mc, ch. 203, 10 w. ningham in Washington Court House, Chilli- (Does. 11227, 17588). Action Jan. 30, Ant. height above average terrain 180 ft. cothe and Wellston, all Ohio (The Court Hearing Examiner Elizabeth C. Smith on P. O. address: 133 North River Street, House Broadcasting Co., and The Family Feb. 6 in Henderson, Nev. (1400 Corp., re- Wilkes -Barre 18702. Estimated construction Broadcasting Co.) proceeding on renewal of newal of license of KBMI, and CP for cost $9,824; first-year operating cost $2,500; licenses of WCHO, WCHI and WKOV, desig- Joseph Julian Marandola) AM proceeding. revenue none. Principal: Reverend Richard nated Examiner Thomas H. Donahue to Dismissed as moot motion by 1400 Corp. Sullivan, chairman, board of directors et al.

68 (FOR THE RECORD) BROADCASTING, February 12, 1968 Action Jan. 30. tion Jan. 30. ed CP to specify principal community for Lewisburg, Tenn. Louis D. Lingner, KMAQ -FM Maquoketa, Iowa Broadcast location to six miles southeast of Tuba City, - license covering- new sta- and Moencopi, both Arizona, change trans. owner. Broadcast Bureau granted 94.3 mc, Bureau granted location to six miles southeast Tuba City, ch, 232, 3 kw. Ant. height above average tion, specify type trans. and ant. Action Feb. 2. on Coal Mine Mesa, change type trans. and terrain 115 ft.; condition. P. O. address: 344 ant. system. Action Jan. 31. East Church Street, Lewisburg 37091. Esti- KXL -FM Portland, Ore.-Broadcast Bu- mated construction cost $18,390; first -year reau granted CP to install new type ant., K13GZ Kaibito, Tonalea, Tuba City and operating cost $3,600; revenue $7,000. Prin- ERP 100 kw, ant. height 990 ft. Action Feb. The Gap, Arizona -Broadcast Bureau grant- of paints, 2. ed CP for VHF TV Translator station to cipals: Mr. Lingner is retailer specify community as Tuba City wallpaper, glass, sundries and phonograph KBUY -FM Fort Worth-Broadcast Bureau principal records with wife, and is owner- manager granted request for subsidiary communica- and Moencopi, change trans. location to six Action Jan. 30. miles southeast of Tuba City, on Coal Mine of WJJM Lewisburg. tions authorization on a sub -carrier fre- Mesa, change type trans. and ant. system. quency of 67 kc. Action Feb. 2. OTHER ACTIONS Action Jan. 31. WHMD(FM) Marinette, Wis. - Broadcast Bureau granted Gateway TV Review board in San Fernando, Calif. FM Bureau granted CP to change ant.- trans. lo- Broadcast proceeding Doc. 17198, denied Association, Gateway, Colo., CP for a new broadcast cation to 1.7 miles West of Suring, Wis., in- VHF TV Trans. to serve Gateway, operat- petition for stay filed Jan. 29, 1968, by Man- stall new type ant., ERP 7.2 kw. Action uel G. Martinez. Action Jan. 30. ing on ch. 13, by rebroadcasting programs of Jan. 30. KREY -TV Montrose. Action Jan. 31. Review board in Athens, Tenn., FM Broadcast Bureau granted licenses cov- Docs. 17617 -18, granted Chief Hearing Examiner James D. Cun- broadcast proceeding, ering following new FM stations: KBUR- in Creek, Mich. (West Mich- to extent indicated and denied in all other FM Burlington, Iowa; KFMD(FM) Dubuque, ningham Battle to issues filed Oc- igan Telecasters Inc.), UHF TV translator respects petition enlarge Iowa; KLTB(FM) Bolivar, Mo. Action Feb. proceeding, designated Examiner Forest L. tober 26, 1967, by Athens Broadcasting Inc. 2. Action Jan. 30. McClenning to serve as presiding officer; OTHER ACTIONS scheduled a prehearing conference for Feb. ACTIONS ON MOTIONS 23 and hearing for March 18 (Doc. 17976). Review board on Feb. 2 in Houma, La., Action Jan. 31. Hearing Examiner Charles J. Frederick FM broadcast proceeding, Does. 17911- 17912. on Feb. 5 m New York and Teaneck, N. J. for extension of time filed Hot Springs, Mont., Hot Springs Commu- (New York University and Fairleigh Dick- granted petition nity TV- Broadcast Bureau granted CP for a Jan. 30 by KCIL Inc. and extended to Feb. new VHF TV translator to serve Bitterroot, inson University), FM proceeding, dismissed 9 time within which to file oppositions to petition by Fairleigh Dickinson for leave petition to enlarge issues filed by La -Terr Camas Prairie, Hot Springs and Niarada, to amend application and opposition by Corp. on January 12. operating on ch. 11, by rebroadcasting pro- New York University, and closed record Broadcasting grams of KXLF -TV Butte. Action Feb. 5. (Does. 17454 -5). ACTION ON MOTION Folsom, N. M., Folsom TV Co-op.- Broad- Hearing Examiner Jay A. Kyle in Gate - Office of Opinions and Review in Al- cast Bureau granted CP for a new VHF TV city, Va., and Kingsport, Tenn. (Tri- Cities bany, Ore. (KNNDIFM) and KRKT[FM] translator to serve Folsom, operating on Broadcasting Corp. and Palmer -Dykes and Albany Radio Corp.), FM proceeding, ch. 3, by rebroadcasting programs of KRDO- Broadcasting Co.), FM proceeding, granted granted request by KNND(FM) and KRKT TV Colorado Springs, Colo. Action Feb. 2. petition by Tri- Cities and scheduled further (FM) and extended to Feb. 8 time to file Hearing Examiner Isadore A. Honig on hearing conference for Feb. 2 and resched- application for review of review board's Feb. 2 in Cumberland, Md. and Wellersburg, uled Feb. 12 hearing for Feb. 13 (Does. memorandum opinion and order (Docs. Pa. (Tri -State Television Translators Inc. 17575 -6). Action Feb. 1. By separate action 17472 -3). Action Feb. 1. and Wellersburg TV Inc.) TV translator on Feb. 2, rescheduled Feb. 13 evidentiary proceeding, granted request by Broadcast hearing for Feb. 6 and ordered that date Bureau 13 for FINES and continued Feb. hearing to for notification of witnesses desired 1 Mar. 12 (Does. 17654 -5). cross- Feb. 6 in lieu Broadcast Bureau by letters of Feb. examination shall be notified following stations of apparent for- Television Translator Corp., Mountain of Feb. 5. feiture liability in amounts indicated for Home, Tex.-Broadcast Bureau granted CPs Hearing Examiner Herbert Sharfman late filing of renewal applications: WMRP- for following new UHF translator stations on Jan. 31 in Lebanon, Mo. (Lebanon Broad- FM Flint, Mich., $200; WDRK(FM) Green- to serve Mountain Home, Ingram and Hunt, casting Co. and Risner Broadcasting Inc.), ville, Ohio, $100; WOIA -FM Ann Arbor, all Texas, operating on ch. 73 by rebroad- FM proceeding, rescheduled hearing from Mich. $25; WPOS(FM) Holland, Ohio, $25; casting KLRN(TV); operating on ch. 76, by March 19 to April 15 (Does. 17898 -9). WPFB(FM) Middletown, Ohio, $25, and rebroadcasting programs of WOAI -TV; op- Hearing Examiner Herbert Sharfman on WPAY(FM) Portsmouth, Ohio, $25. erating on ch. 82 by rebroadcasting ICONO- Feb. 6 in Lebanon, Mo. (Lebanon Broad- TV; operating on ch. 79, by rebroadcasting casting Co. and Risner Broadcasting Inc.). CALL LETTER APPLICATIONS programs of KENS -TV all San Antonio. FM proceeding, granted request by Lebanon WACY -FM Standard Broadcasting, Moss Action Feb. 1. Broadcasting Co. and dismissed with preju- Point, Miss. Requests WCIS -FM. Commission has waived section 74.732(e) dice application (Doc. 17898). Application of rules and granted a CP to Eastern Okla. of Risner remains in hearing status (Doc. WDAD -FM WDAD Inc., Indiana, Pa. Re- WQMU(FM). homa Television Inc. for new 1 -watt VHF 17899; BPH- 5207). quests TV trans. station. Station will serve Ard- Hearing Examiner Elizabeth C. Smith on WCRQ(FM) Radio Rhode Island Inc., more, Okla. by rebroadcasting programs of Feb. 6 in Tampa, Fla. (Hubbard Broad- Providence, R. I. Requests WLKW -FM. Eastern's station KTEN(TV), ch. 10, Ada, casting Inc., WLCY Inc. and Rust Craft CALL LETTER ACTIONS on output ch. 8. Action Jan. 31. Broadcasting Co.), FM proceeding, granted to amend KVEG -FM Las Vegas Electronics Inc., Commission has granted applications by petition by WLCY Inc. for leave Las Vegas. Granted KULA(FM). Taft Broadcasting Co. and Scranton Broad- application to substitute new Gates 20 kw casters Inc. for new 100 -watt UHF trans. transmitter for 10 kw transmitter previous- WFTC -FM HGR Broadcasting Co.. Kin- stations to serve Pottsville, Minersville and ly specified (Docs. 17942 -4). ston, N. C. Granted WRNS(FM). Port Carbon, all Pennsylvania. Action Jan. CALL LETTER APPLICATIONS RENEWAL OF LICENSES, ALL STATIONS 31. Commission has renewed licenses for Broadcast Bureau granted CPs for fol- University of Hartford, West Hartford, new stations: Uni- Conn. Requests WWUH(FM). WKWK- AM -FM, Wheeling, W. Va., for lowing UHF translator period ending Oct. 1, 1969. Action Jan. 31. versity of Hawaii, Waimea, serving Waimea Maupin Broadcasting Co., Blountstown, li- operating on ch. 72, by rebroadcasting pro - Fla. Requests WRTM(FM). is Commission has granted renewal of grams of KMEB(TV) Wailuku: University of censes for WEEP-AM -FM Pittsburgh. Action Pahala, serving Pahala operating Fulton County Broadcasting Co., Can- Jan. 31. Hawaii, ton, Ill. Requests WBYS -FM. on ch. 79, by rebroadcasting programs of FCC granted renewal of licenses for fol- KMEH(TV) Wailuku; University of Hawaii, is Western Oklahoma Broadcasting Co., lowing stations and co- pending auxiliaries: Hakalau, serving Hakalau operating on ch. Clinton, Okla. Requests KWOE -FM. WBRM Marion. N. C.; WMRP -AM -FM Flint, 79 by rebroadcasting programs of KMEB Lynn Mountain Broadcasting, Eliza - Mich., WSJM -AM -FM St. Joseph, Mich. Ac- (TV) Wailuku; University of Hawaii, Papa, bethton, Tenn. Requests WLSN(FM). tion Jan. 31. serving Captain Cook operating on ch. 77, Broadcast Bureau on Jan. 31 granted re- by rebroadcasting programs of KMEB(TV) CALL LETTER ACTION newal of licenses for the following stations Wailuku; Redmond JC -TV, Inc., Redmond, Warrenville Broadcasting Co., Charlotte and co- pending auxiliaries: KBHM Branson, Ore., serving Redmond operating on ch. 83, Amalie, V. I. Granted WESP(FM). KBIL Liberty, and KFRU Columbia, all Mis- by rebroadcasting programs of KOAP -TV souri: KHAK -AM -FM Cedar Rapids, Iowa; ch. 10, Portland, Ore. Action Jan. 30. DESIGNATED FOR HEARING KSIM Sikeston, Miss.; KSMN Mason City, Broadcast Bureau granted mod. of CPs Commission has designated for consoli- KWNT -AM -FM Davenport, both Iowa; to extend complete dates for the following dated hearing applications to Farm and KWPM -AM -FM West Plains. KCFM(FM) St. UHF TV translator stations: K71BX Alama- Home Broadcasting Co., Wellsboro and Ti- Louis, and KFBD(FM) Waynesville, all gordo and Holloman, both New Mexico to oga Broadcasting Co., Mansfield, both Penn- Missouri; KBAB Indianola. KFMG(FM), and July 31; K73BT Carrizozo, N. M. to July 31; sylvania, for new FM's to operate on ch. WHO -FM both Des Moines, all Iowa. W70AO Fond du Lac. Wis. to July 31. Action 249 (97.7 mc). Farm and Home with ERP Broadcast Bureau on Feb. 2 granted re- Jan. 31. of 1.71 kw and antenna height of 380 ft. newal of licenses for following stations and Broadcast Bureau granted mod. of CPs and Tioga with ERP of 2.24 kw, ant. height co- pending auxiliaries: WCMR Elkhart, and to extend completion dates for the follow- of 338 ft. Action Jan. 31. WCTW New Castle, both Indiana. ing VHF TV translator stations: KO3CO Ala - mosa, Colo. to July 31, and K12FM Fort to July 21. Action Jan. 31. Existing FM stations Translators Stockton, Tex. s Petition by West Michigan Telecasters ACTIONS ACTIONS Inc. for partial reconsideration of FCC ac- FINAL tion of Jan. 24, 1968 designating for hearing WTHB-FM Augusta, Ga.- Broadcast Bu- FCC on Jan. 31 granted Northwest Pub- application for UHF TV trans. station has reau granted mod. of CP to change ant. - lications Inc. (WDSM-TV) Superior, Wis. been denied. Action Feb. 5. trans. and studio location to between Acess and KDAL Inc. (KDAL -TV) Duluth, Minn., Road and Old Aiken Road, 2.8 miles from waiver of Sec. 74.732(e) of rules in order Broadcast Bureau on Jan. 31 granted may guarantee $5,000 each of a CPs to replace expired permits for follow- downtown Augusta, near North Augusta, that they TV stations: K07HF, S. C., change type trans., type ant., ERP $10,000 loan from The First National Bank ing VHF translator Grand Rapids to EZ -TV Inc., VHF trans- KO9HM, and K13HR, all Taholala, Wash. 3 kw. Action Jan. 31. of FCC granted renewal of licenses for WSMJ(FM) Greenfield, Ind. - Broadcast lator licensee. Action Jan. 31. Bureau granted CP to delete vertical polari- KOTGU Kaibito, Tonales, Tuba City and (Continued on page 77) zation, change ERP to 50 kw; condition. Ac- The Gap, Arizona -Broadcast Bureau grant-

BROADCASTING, February 12, 1968 (FOR THE RECORD) 69 ßroadcastillq CLASSIFIED ADVERTISING

Payable In advance. Checks & Money Order only. DEADLINE: Monday Preceding Publication Date SITUATIONS WANTED 250 per word -$2.00 minimum. DISPLAY ads $25.00 per inch. -STATIONS FOR SALE, WANTED TO BUY APPLICANTS: If tapes or films are submitted please send $1.00 STATIONS, EMPLOYMENT AGENCIES, and BUSINESS OPPOR- TUNITY require for each package to cover handling charge. Forward remittance advertising display space. 5" or over billed at run -of -book separately. All transcriptions, photos etc., addressed to box rate. Agency commission only on display space. numbers are sent at owner's risk. BROADCASTING expressly All other classifications 350 per word -$4.00 minimum. repudiates any liability or responsibility for their custody or No charge for blind box number. return. Address replies: c/o BROADCASTING, 1735 DeSales St., N.W. HELP WANTED 300 per word-$2.00 minimum. Washington, D. C. 20036

RADIO-Help Wanted Help Wanted -Sales -(cont'd) Announcers -(Cont'd) Go with a winner! Write KVON, Napa, Need mature, stable, C &W announcer able Management Calif. to handle produltion. Texas coastal market. Send tape, photo, qualifications and salary One of those opportunities. Top Ohio opera- Countrypolltan member of 7 station group requirement. Box B -119, BROADCASTING. tion looking for ambitious someone. 28 -35, offers opportunity for future management some programing background, strong on ownership. Account list waiting along with All- around rhythm and blues. Some news, sales to be station manager in large mar- full fringe benefits. Guarantee plus commis- dj, production. We are a progressive, ket. Send complete resume, photo. It's only sions can net you more than $10,000 first southern group -owned station and we are money and if not really good don't waste year. Send resume to Manager, WITL, expanding our announcing staff. Good op- time. Box A -193, BROADCASTING. Lansing, Michigan. portunity for a professional. Tape, resume, references and photo to: Box B -122, Station manager, major market excellent Income unlimited for hard hitting sales- BROADCASTING. permanent opportunity with long- estab- man. Active account list, management op- lished profitable station. Send background, portunity and stock purchase available. desires and compensation requirements Contact Ron Van Buer, WYFE, Rockford, On the way up? This could be it! Mid - first letter. Box A -281, BROADCASTING. Illinois. Atlantic market of 400,000 5 kw needs mature sounding MOR 1st phone announcer. Man with good sales record, who wants to Announcers Evening shift. Salary open. Tape and move into management. Small market, particulars to Box B -124, BROADCASTING. Pacific Northwest. Send complete resume Full -time experienced announcer, salary to Box B -93, BROADCASTING. open. Box M-11, BROADCASTING. 5000 watt daytimer in major southwest market has opening for reliable, exper- Sales Manager- dynamic, self- starter, able lIOR morning or afternoon man. Experi- ienced announcer capable of doing hard to direct, motivate and control sales force. enced only. Mature. Major university town hitting news. Will act as assistant P.D., Top 15 market, east coast network affiliate. in Northeast. Box M -175, BROADCASTING. salary commensurate with ability. Position Guarantee, commission and override. Box Large market, established, Ohio modern will wait for right man. Send short non- B -116, BROADCASTING. country music station has real opportunity returnable air check and resume. Box B- for well versed personality. Send tape, pic- 128, BROADCASTING. Station manager for new AM (250 watt ture and immediately. No go details "Corn- daytime) slated to on air this summer. pones". Box A -194, BROADCASTING. We can offer a good position to a depend- Will be only station in pleasant, prosperous able announcer salesman. Growing organi- Midwest city. Non -resident owners. Send SwingIn' soul, major Ohio market needs zation with two stations now. Also some picture, resume, compensation requirements experienced up -tight di. Brown eyes or play by play if desired. Above average first letter. Box B -121, BROADCASTING. Blue. Unusual opportunity. Send tape, de- salary for tails, picture immediately. Box A -195, Midwest location. Box B -134, Experienced selling manager for market's BROADCASTING. BROADCASTING. number one station. Network and major sports outlet for California's central coast. Hard working contemporary music per- First phone? Try a winner. Write: KVON, MOR format. Send complete details to: John sonality to work in 180M southern market. Napa, Calif. Cohan, KSBW Radio, PO Box 1651, Salines, Salary open. Send resume and tape to Box California. A -360, BROADCASTING. Immediate opening for experienced an- Management: Assistant manager with man- Combination sales -morning man -sports. nouncer with background in news and agerial -sales ability. Future stock options West -midwest. MOR medium market. Sal- copywriting. Send tape, resume to WASA, guaranteed & required. $700.86 plus. KSNN, ary, commission, talent. Stable operation. Havre de Grace, Md. 21078. Pocatello, Idaho. Write Box B -32, BROADCASTING. Sales Manager potential. If you have suc- If you are an experienced talent, a midwest Immediate opening -experienced morning cessful personal record and ready to step station has DJ openings. Send man. Established single station MOR, heavy up to competitive market, here Is your two air check local news, sports. Active account list if opportunity to of what you do best and complete resume make big money. Excellent to Box B -47, BROADCASTING. you have sales experience. Good salary commission-override arrangement. Rush plus 15% com Manager, letter, background references. Replies in Great MOR station, strong on personality Cheoygan, Michigan confidence, 915 Olive St., Room 821, St. and news Louis, Mo. dominance seeks creative, mature, appealing announcer. Tight production, fine Suburban Chicago. combo, 1st class license, Help Wanted -Sales city in the west. Radio with excellence, permanent, open now. Send complete infor- beautiful place to live. Send tape and res- mation and tape to WEAW, Evanston, 1111 - California daytimer seeks hard core sales ume to Box B -72, BROADCASTING. nois 60202. manager, preferably RAB trained, who can Excellent prospects for country and western and will personally sell, train and direct combo man in leading radio market. Air Chicago suburban: 1st class. Complete in- producing sales staff. Excellent salary, shift and maintenance required. Send com- formation and tape to WEAW, Evanston, bonus, Incentives. Updated resume and plete resume to: Box B -85, BROADCAST- Illinois. photo requested. Box A -322, BROADCAST- ING. Announcer -salesman. Send complete info in Where are all the good radio announcers? Network affiliate close to Chicago needs confidence. No contact with your boss; no WFIX needs mature, experienced announc- experienced aggressive salesman, Excellent refs needed. Fine medium market opera- ers for adult format. Excellent opportunity account list. Hardwork will reward you tion; good pay, working conditions. Box and pay in fast growing market with well with above average income. Box A -366. B -91. BROADCASTING. successful BROADCASTING. established, station. Send tape, Wanted: adult, drivetime announcer for photo and resume to Manager, WFIX Radio, Young salesman wanted by N. J. AM -FM. top -paying Midwest MOR. Send audition, Huntsville, Alabama, 35804. Base salary commission & excellent fringe resume, and photo to Box B -95, BROAD- benefits. Car essential. Send resume & cur- CASTING. earnings. -105, One of Washington, D. C.'s leading quality rent Box B BROADCASTING. music stations has an opening for an experi- Creative, ambitious salesman If you are on the way up in the new world wanted to of country music, if you understand it, enced announcer with mature voice. Special handle active account list. Send resume to know emphasis on commercial production. No Box B -139, BROADCASTING. it, believe in it, and you are ready for a top new move, send tape, photo, resume, full forty. $150 per week to start with regular Number one sales position -established bill- details about yourself. First phone helpful, pay increases. Five day, forty hour week. ing available. Successful single market In- not essential. Highly respected country music Three weeks paid vacation. Modern studios diana. Young man, married, educated, com- operators about to acquire second major with latest equipment. Call (301) 587 -4900 or munity minded. cooperative. Box B -182, market property. Rush to Box B -100, send tape and resume to WGAY -Stereo. BROADCASTING. BROADCASTING. WQMR, 8121 Georgia Avenue, Silver Spring, Maryland 20910. An opportunity that comes very seldom. Iniiana's best medium market personality Chance to become one of two salesmen for sound needs a great man with first phone. station billing more than $150,000. You will If you're good on production, not a Excellent opportunity- really a fine oppor- have active account list, an opportunity to rocker and a smooth believable top 40 per- tunity -for announcer with first class li- move into management if you desire. Send sonality ... there's an unusual opportunity cense. Immediate opening. The more ex- complete resume and photo to Jerry Papen- ' ^re for you. Send resume and tape to Box perience, the more weekly starting salary. fuss, KAGE, Box 767. Winona, Minnesota B -109, BROADCASTING, or call Doni El- Apply to H. M. Thayer, President, WGHQ, 55987. ''erts, 317 -968 -2215. Kingston, New York.

70 BROADCASTING, February 12, 1968 Announcers- (Contd) Tecrtnical-(cont'd) Production-Programing, Others Announcer-1st phone seeking opportunity Chief needed at medium market AM/FM Gal Friday. Gather and write news, write for advancement wanted for this newly ac- station. ATC automation, excellent equip- good commercial copy, voice with seduc- quired Airmedia station. Must be capable ment & working setup, top fringe benefits. tive qualities. Good pay, successful small of maintenance on AM & FM, good an- Will pay well for right man. Contact Jack market AM -FM stations. Box B -92, BROAD- nouncer. Can grow with Airmedia station. Severson, WCUB Radio, Manitowoc, Wis- CASTING. Send tape and resume to Hudson Millar, consin. (No collect calls please) WIRA, Fort Pierce, Florida. N. J. station needs PD who can handle production & short air shift. Send tape, resume WISZ, Glen Burnie, Md. has immediate Interesting opening for 1st phone. New & salary requirements first letter. Box B- opening for announcer with first class li- modern facilities. No announcing. Call or 106, BROADCASTING. cense. Contact Charles Doll, 301- 761 -1590. send information to Chief Engineer. WAVI/ WDAO, 513 -224 -1137, Dayton, Ohio 45408. Production manager for five thousand watt Announcer 1st phone, excellent opportunity fulltime key suburban northeast market for right person. Minimum of $135 to start Engineer 1st phone. Modern AM -FM -TV op- number 1 station. MOR, sports, commun- for a work week of 40 hours or less eration. Paid vacations, hospitalization and ity service, growing company. Mature plus 15% commission on sales (if you wish insurance, top wages. Call 616 -363 -7701 or voice, P.D. experience or equivalent. Open- to sell). Regular salary reviews. All re- write Roy Breen, Chief Eng., WJEF, 280 ing immediately available due to internal plies confidential. WMIII, Route 5, Freder- Ann. Nw., Grand Rapids, Michigan 49504. promotion. Box B -148. BROADCASTING. ick, Maryland. Engineer, fulltime, 1st class license. Trans- Country music program director experi- Wanted: Experienced announced/sportscast- mitter and studio operation and mainte- enced in modern format Nashville radio, er. Send resume, audition tape, compensa- skilled in copywriting, creative programing, nance. Car required. Telephone or write Send qualify- tion requirements to WSTR, Box 70, Sturgis, WPIK, Alexandria, Va., 703- 683 -3000. hard production commercials. Michigan 49091. ing info, personal data & samples of pro- Immediate opening in top AM -FM. Atlanta. duction to Box B -147, BROADCASTING. Permanent-professional announcer- sales- 1st phone, with maintenance experience. No man, 27 hours on air + some sales-service. board work. Send resume to Technical Di- Need continuity director for station in mid - Guaranteed minimum $145 weekly to start. rector, WQXI, Atlanta, Georgia. west capital city. Salary range $450 to Quality MOR, AM -FM operation in nation's $550 per month. Production experience help- 35th fastest growing county on southeast Engineering Consulting firm seeks experi- ful but not necessary. Send resume and Florida coast. WSTU /WMCF, Stuart, Florida. enced engineer. Applicant must possess sample of commercials to Box B -149, background of experience and responsibility BROADCASTING. $125 weekly for good announcer. Must be in all phases of broadcasting or CATV and experienced with ability to assume PD po- a willingness to travel. Engineering degree Wanted radio pro for forty hour board and 590, Silver production shift. Only experienced adult, sition. Write Kent Roberts, Box desirable. Send resume and references to: mature person should apply. Need for City, New Mexico. William B. Carr & Associates, P. O. Box Florida based AM FM stereo operation. 13287, 4028 Daley, Fort Worth, Texas 78118, Apply to Box B -150, BROADCASTING. Morning man, with a bright top 40 sound 817 -284 -9311. to work at sales oriented fol timer. First Due to promotions 50,000 watt, top rated. ticket preferred but not mandatory. Con- contemporary station is looking for some- tact Paul Wierman-309 96'7-9521. NEWS one to do good production, commercials, and airshift. Looking for someone that reads 1st phone morning man, good on production paper from front to back, possibly be funny for award winning modern C &W station in Experienced on -air news director needed by and do something other than give time and good midwest market. Phone 608 -257 -0756, southern California contemporary station temperature. Good pay, security, benefits, ask for P.D. to expand and manage department. Send good third week- resume, tape, and photo to Box A -341, working conditions, every BROADCASTING. end off, send tape of production, airshift, Eastern N. C. daytimer in need of depend- resume, and picture to Larry Ryan, KEEL Radio, Box 7, Shreveport, Louisiana. able announcer. Possibility of some sales. Aggressive newsman who seeks career in P. O. Box 590, Williamston, N. C. broadcast journalism to handle news de- Our production manager has been promoted 10,000 watt Florida radio station needs news - partment in progressive Pennsylvania small within our 7 station chain. Replacement announcer with first ticket: contact Jim market. Post may be combined with edu- should have 1st class ticket, ability to Hartley, P.O. Box 16656. Jacksonville, Flor- cational work at nearby university. Send create hard sell commercial copy, adminis- ida 32216, phone: 721 -1533. pe resume to Box B-35, trative ability, short air trick. In return we BROADCÁ and offer security, insurance program, retirement plan, paid vacation, oppotunity for Top country morning man-major market. Foreign correspondent post opening soon in advancement and salary commensurate with Five figures plus to top rating producer and Bonn. Send tape and complete resume of experience and ability. Send resume, tape, strong air salesman. If first ticket, so much solid news background. Energy and interest photo. immediately to Bob Todd, WG the better, but not necessary to qualify. prime factors; German language necessary, 4800 E. Raymond St., Indianapolis. Personal Air mail tape, resume. Replies confidential, but crash course at company expense might interview at our expense a must. 915 Olive Street. Room 821, St. Louis, Mo. be arranged for right man. Equal oppor tunity employer. Box B -130, BROADCAST- Wanted Management 1st phone announcer needed for Ohio day - ING. Situations - timer, $125 or more for qualified man. Call General manager. Strong on sales. Creative. Bill at 614- 335 -0941, days or evenings. Major radio network newsroom in New York must quickly have top grade experi- Good administrator. 22 years successful all- enced Broadcast writer, preferably with around broadcaster. Wishes to relocate in Technical tape, production experience. Reporting, air small market where ability and versatility experience welcome additions. Salary corn - pay off. Box A -323, BROADCASTING. Chief engineer- announcer for 5 kw MOR mensurate ability. An format. Approx. 12 hours per week mainte- with background Experienced metro market general man- nance. Area station for network and major equal opportunity employer. Box B -135, ager with outstanding sales track record. sports. Send complete details, tape cut at BROADCASTING. Top performances. Desire management or 7;¡ RPM to Wes Chaney, KSBW Radio, PO Newsman . . . with experience, or poten- sales- management in market of half mil- Box 1651, Salinas, California. tial. Radio -V news department, upper lion or larger. Major chain experience. south. Chance to grow, 6 person depart- Causes things to happen. Box B -5, BROAD- Engineer, studio shift. Prefer experience ment, pleasant living area. Resume and CASTING. but will train right man. Familiarity with salary requirements to Box B -138. BROAD- remote operation desirable. Excellent work- CASTING. General manager-broken all sales records, ing conditions. KSTT, Davenport, Iowa. strong programing, promotions top Wanted full -time newsman, to double as a thirty markets only. Box B -88, BROAD- spare announcer. Send resume to U. J. CASTING. First phone for transmitter, possibly some Keppers, Mgr., KASM, Albany, Minnesota. Currently selling Los Angeles radio to CATV work. KVGB Radio, Great Bend, agencies. Solid experience In local and Kansas. 316- 452 -4317. Newsman wanted Immediately for Central regional sales, programing, announcing, all Florida's top station. Should be experienced phases of station operation. Excellent un- Engineer to maintain all equipment in top in gathering, writing, and on -air reporting. impeachable record and references. To condition, recording and remote engineer. Phone Bob Raymon, News Director, 305- L. A. agency people say I'm ready for full Send details first letter to KVOZ, Box 1638, 241- 1491, WDBO, Orlando, Florida. management. Markets of over 300.000 only. Laredo, Texas. You will replace our chief Will relocate. Box B -I26, BROADCASTING. who is becoming a partner at another sta- Man or woman. Frankly, we would prefer a Operations Manager available March 1. Ex- tion Feb. 15. woman. Daytime shift at the outset, six days perienced professional. Happiest when com- a week. Good job. Must type competently, mercial load is heaviest. Can build and Experienced or inexperienced transmitter must write competently, must have good supervise well organized staff. Too refer- technician with 1st class license. Immediate voice. Salary is not too great to start with, ences. Box B -142. BROADCASTING. opening with group station. Company paid but there is a bright road ahead. Three - hospitalization, major medical and pension week vacation. Hospitalization. Life insur- Florida station manager three years proven plan. Write WARM, Scranton, Pa. or call ance benefits. Apply in person or with tape sales, listner building ability available. Hours collect Mr. Morgan, 717- 346 -4646. to Harry M. Thayer WGHQ, Box 427 U.P.O., work or travel no problem, NYC agency PR Kingston, New York. background, age 38, sober, best references. Immediate opening-experienced engineer Steve Keegan, 318 Dakin, Kissimmee, Fla., for established fulltime AM, single station Suburban New York station needs newsman phone area 305- 847 -6225. market adding FM. Almost new epuipment to round out its energetic news staff. Must throughout, short announcing shift required. be able to gather, write & broadcast. Heavy Sales Heavy tourist resort area offers unlimited emphasis on local news. WLNA, Peekskill, freelance Marine radio opportunities for N. Salesmanager /salesman to work under Gen- supplementing salary. if interested. Year eral manager. South. 12 years radio ex- round activities if you're a sportsman. Salary Top grade newsman, to gather, write and cellent references. Available 60 days. Pres- open, contact General Manager, WCBY deliver at full time swinger. Contact Paul ently G.M. of directional AM in midwest Radio, Cheboygan, Michigan. Wierman-309 987 -9521. market. Box A -354, BROADCASTING.

BROADCASTING, February 12, 1968 71 Situations Wanted Situations Wanted Situations Wanted Sales -(cont'd) Announcers-(Cont'd) Announcers-(Cont'd) Southeast-sales manager with announcing. Announcer, dj, experienced, married, news- Highly versatile, solid, mature announcer. play -by -play experience seeking manage- caster tight board, dependable, personable, Seven years experience as PD, ass't man- ment opportunity. Box B-67. BROADCAST- not floater or prima donna will settle ager. Talk -show, air shifts in MOR medium ING. down. Box B -113, BROADCASTING. markets. 3rd endorsed. Desire medium or major market MOR. Want to learn sports. 1968 College grad. Desires TV sales position. Pro dj tight board, third endorsed, de- Married. Stable. Excellent references. De- Major: R &TV, minor; marketing. Veteran, available now. Box B -123, sire East coast. Available now. Dale Paul, age 26, married, Hungry and eager, lacks BROADCASTING 2042 North Oak Lane, State College, Penn- experience. David Filkins, Hamilton. Ill. sylvania. 1- 814- 238 -7359. Ph. 217- 847 -2394, DJ announcer experienced, creative, versatile, dynamic. Authoritative newscaster. Broadcast School graduate would like a Dependable. Tight board, third phone en- start. Knows music and is creative, Con- Announcers dorsed, will relocate. Box B -127, BROAD- tact: Thomas Bowler, 2001 South 5th Ave- CASTING. 60153, 312- 344-0922. Where's my big break into top -40? Have nue, Maywood, Illinois 3rd & what it takes! Box A -358, BROAD- Experienced dj /announcer, newscaster; NYC CASTING. Experienced 21/2 years MOR young mature trained, 3rd endorsed. Tight board, crea- staff announcer; no selling. Third ticket. Negro tive, authoritative; sales work welcomed. dj -3rd Class license. Some experi- College graduate, B.A.; Communication Arts. starting in North- ence. Needs chance. Hurry. Box A -361, $$95 glRelocate BROADCASTING. Consider all-N. Y. area preferred. Refer- ences. Call 212- 882 -3283, write Box B -131, Negro R'n'B jock. First class license. Box BROADCASTING. Florida announcer available immediately A-362, BROADCASTING. AM -FM or TV experienced, MOR Florida Great young personality plus Drake format only. $120 minimum. P. O. Box 1243, Winter . working in large Massachusetts market. Haven, Fla. 33880. Announcer, newscaster, 5 years experience. Desires more pay. College, tight, no draft, top 40, middle of the road, prefer east coast. resume, Box B -7, BROADCASTING. dedicated. Tape, etc., on request. 1st phone, experienced, versatile and avail- Box B -132, BROADCASTING. able immediately. Bill Melton, 5165 Foun- Sportscaster. Experienced. Superlative play - MOR-dj- first-Ogden's- excellent potential tain, Los Angeles, Calif. 213 -661 -3504. by -play. First phone. Some TV. Box B -23. -mature voice -western states. Box B -136, BROADCASTING. BROADCASTING. Technical Young MOR or top 40 announcer. Single, Announcer presently employed with top non -floater, draft exempt, 3rd phone, will- rated major market FM desires permanent 2 in 1- presently employed as Director of ing to relocate, hard worker, versatile. Box position with stable well managed non Engineering, announcer, talk show person- B -39, BROADCASTING. personality FM or AM. Five years experi- ality for small chain. 13 years experience ence in good music programing, commer- in all phases of radio -some TV knowledge. Excellent voice, versatile, young, profes- cial production and news. Box B -151, At top of ladder -need another to climb. sional, west coast announcer that does BROADCASTING. Need 2 in 1? Box B -53, BROADCASTING. much more than required. Box B -52, BROADCASTING. Authoritative Newscaster, dj announcer, Chief engineer. Thoroughly experienced, family man, will relocate. Box B -153, Negro dj with limited experience. maintenance, directionals, remote control. school N. Y. BROADCASTING. No board work or announcing. Box B -129, grad. 3rd phone. Will accept part BROADCASTING. time or relocate. Box B -77, BROADCAST- Network voice, absent from radio 10 yrs ING. 7 yrs. independent affiliates. Like news. 5 yrs. weather interpretyyation. obtain 1st Production -Programing, Others Experienced announcer, creative versatile phone. Employed, refer- di. Authoritative newscaster, aggressive nes. Box B-157, BROADCASTING. Close your saleability gap! PD /personality. salesman, third endorsed, tight board, de Currently programing separate AM and FM pendable, Box B -78, BROADCASTING. First phone combo: experienced, college, stations. 16 years experience from ground management potential, like? Box B -158, up. Top drawer talent. Excellent references. Aggressive, d,tt, announcer, NYC trained, BROADCASTING. Seek PD position with hip MOR operation. dependable, third endorsed, ready to re- No small markets. Box B -8, BROADCAST- locate. Box B -79, BROADCASTING. R &B jock, Negro, 1st class license. 3 yrs. ING. experience in medium and metro markets Top 40 personality wants first big break - Veteran, excellent references. Will relocate four years experience-proven rate holder anywhere. Box B -159, BROADCASTING. Not just a job , . desire PD or other -service complete- married -23 years old- own- presently employed- desire larger market Radio school grad, 24, knowledge of sales ership and major mxarket. If youhave l room no drifter. Box B -80, BROADCASTING. - and sports. Anywhere east of Mississippi. in your organization for advancement. Box Box B -161, BROADCASTING. B -34, BROADCASTING. Disc jockey, newscaster, salesman, experienced, authoritative, aggressive, versatile, College location for wife. 1st phone, di- run tight board with third endorsed, de- board experience, reputable, mature. Prefer 19 year broadcasting veteran, all types of man. Box B -81, BROAD- southeast, day -work. some non -announcing radio, currently air man on top, top 40 in Cridable family duties. Available March. Box B -163, BROAD- one of country's top markets. Ready for CASTING. operations or station management. Excel- Sportscaster play by play, lent references in production and program- major college 1st phone, and or pro sports only . . . ten years, radio Broadcast School graduate, 4 ing. Box B -88, BROADCASTING. or TV, Box B -87, BROAASTING. years experience, Military completed. Re- laxed, smooth MOR style. Desire permanent All night personality, young woman, recent Hooper or Pulse sagging? If you would like position on Eve. or Mid shift with medium to fast become college graduate, creative, writes news and tops in your market of market station. Free to relocate. Bob Davis, copy, reads well, will relocate. Write Box contemporary music . . 19 years of broad- 727 Monroe St., #203, Rockville, Maryland. casting will vouch for a reliable consultant B -102, BROADCASTING. to you. Box B -89, BROADCASTING. Third phone announcer wants Canadian opportunity. Recent graduate of broadcast- Female-40-December grad of Broadcast Saint Louis college sophomore, summer em- ing institute. Contact Robert Venn, Sault school. Desire work in copywriting, com- ployment, preferably in college town. Ex- Saint Marie, Ontario. Phone 256 -7326. mercials or production commercials. Relo- perienced. Third endorsed. BROADCASTING. Box B -90, Third phone announcer wants warm cli- cate. 3rd. Box B -114, BROADCASTING. mate. Recent graduate of broadcasting in- Professional sounding, di, beginner. Broad- stitute. Contact Jim Hughes, Marquette, TELEVISION -Hell. Wanted cast school graduate. 3rd endorsed, 26 years Michigan. Phone 225 -6414. old, draft free, single, good voice, very First phone, top 40, straight. V.F.W. Five Management dependable, easy to get along with; ambi- years tious to succeed. Worked 2!Z yrs, with top radio & TV Excellent references.er William. a 28-1only. station in Boston as film edi- 722 -8886, CATV System Manager. Construction begin- tor -etc. Desire N. E. Area. MOR or top 741 -2251. ning on new CATV system in attractive 40. Box B -94, BROADCASTING. 21 year old broadcast school graduate, draft Ohio town. First of series for fast growing Outstanding 3rd phone, Full coverage. exempt, looking for start in sportcasting. broadcasting company also with radio prop- Radio and TV. News, music, sports, weather. For tape and resume contact Charles Hen - erties. Excellent growth potential-compen- Copy ningsen, 98 Tenth Street, Hicksville, New sation commensurate with your efforts and grd w th family. Box B 03, BROAD- York. results, CATV experience helpful, sales CASTING, or call 493 ability prime factor. Box B -66, BROAD- 312- -4496. First phone announcer and Columbia Col- CASTING. My humorous friends talk to me. throwing lege student. School schedule workable. one liners, bits. You pay for me, they're on Young. Experienced. Well trained. Draft TV Station Administrator for duty in Saudi tape. We like to talk during wee hours. exempt. Contact: Greg Sherlock, 166 East Arabia. Three years experience desired in Top -40. 4 years. college. Box B -107, BROAD- Superior Street, Chicago, Illinois, 312 -943- operation and maintenance of TV broad- CASTING. 0170. casting station, including maintenance, op- Eastern Pennsylvania, New Jersey first Good young country & western announcer. erations, programing and general business phone announcer, five years experience,- Tight boad, good news. Draft deferred, will management. Salary: $11,461-$13,507 per good news background, desires immediate work anywhere. Contact Mike Higgins, 270 year plus 25% differential, a cost of living position. Box B -108, BROADCASTING. Chavasse Ave., Henderson, North Carolina. allowance and other liberal fringe benefits, including moving expenses. Write: Chief, Deejay, announcer, newscaster salesman. First phone announcer wants start in small Employment Branch, Office of the Chief of Experienced, dependable, third endorsed, market. Recent graduate of broadcasting Engineers, Department of the Army, Wash - tight board. Authoritative, versatile, crea- institute. Contact Larry Freer, 316 -7th Street Egtpinn D. C. 20315. An Equal Opportunity tive. Box B -112, BROADCASTING. Southeast, Mason City, Iowa.

72 BROADCASTING, February 12, 1968 TELEVISION Technical- (Contd) Production-Programing, Others Help Wanted-Sales Asst. chief engineer -TV transmitter and/or Radio -TV sports director for major south- VTR maintenance required plus ability to eastern market. Radio play -by -play, foot- help in supervision and training. 5 years or ball and basketball. TV sportacasts. Un- We are looking for a man to take charge equivalent experience. All-color operation, usual opportunity for ambitious, qualified of our local sales staff. This is a competi- established Uin all-U market. Salary open. man. tive, medium size 3 station market, with Call R. J. Klein, Chief Engineer WKYT Send resumes, salary requirements. the best sales staff in the midwest. Need TV, Lexington, Ky., 608- 254 -2721. Wif tmaapn creative leader and planner. Reply to Box audition looktlikeuright Box B-10, BROADCASTING. Wanted 3 first phone engineers, no experi- A -313, BROADCASTING. ence necessary. Expanding our operations. Experienced sales- oriented TV and radio Openings are for immediate acceptance. Combined TV -FM -AM station in Iowa needs sales manager for large market CBS affili- 1st class technician for either operations or East. Call Nathan Frank, WNBE -TV, New Bern, ated stations located in Excellent op- N. C. 919 -637 -2111-ABC affiliate. maintenance. Previous experience not es- portunity. Base salary, plus incentive pay sential. Box B -29, BROADCASTING. should place compensation $25,000.00 plus Excellent opportunity for chief engineer range. Sales ability and sales management southeastern ABC affiliate. Good salary, in- Wanted: 25 to 30 year old female personality experience prime requisites. Applicants must surance. car furnished, pleasant working to co -host Panorama on WTTG(TV), Wash- furnish resume of experience. Box B -155, conditions. Station equipped with RCA ington. Must be trained in journalism. BROADCASTING. throughout. Call Nathan Frank 919 -637 -2111, On camera experience preferred, Contact WNBE Television, New Bern, North Caro- Program Director. lina. Announcers Studio engineer with first phone -permanent Situations Wanted -Management position. Contact Ray Krueger Chief Engi- Wanted immediately mature, experi- neer, WQAD -TV. 3003 Park 16th St., Moline, Television/Radio executive, young, family enced announcer for TV booth and on- Illinois 61265. man, age 45, wants out of New York rat camera work. Progressive midwest ABC race. Over 20 years experience all phases; affiliate. Send resume, tape and salary re- Immediate openings for qualified techni- sales, programing, promotion, management. quirements. Box A -285. BROADCASTING. cians in all color station. Experience de- Will accept management position in large, sirable. 1st class license required. Contact medium or small market with future. Past Major VHF color CBS -TV affiliate needs R. L. Renaud, Chief Engineer, WWJ -TV, experience includes network, group and immediate replacement for announcer en- 622 Lafayette Blvd., Detroit 48231. Phone station employment. Outstanding character tering service February 15th: Outstanding (313) 222 -2182. and personal references. Presently employed. opportunity for "up and coming" per Box B -9, BROADCASTING. former in excellent community. Reply im- Studio engineer -First class license, experi- mediately to Box B -83, BROADCASTING, ence In operation and maintenance of 3 Program -Operations manager, top ten . . stating salary requirements in first letter. and 4!(." I.O. cameras, monochrome and Know studio, production, operation, and re- color film chains, studio switching systems. mote. Complete television background. Box TV Tape operator -solid electronic theory B -75, BROADCASTING. Technical background to work In videotape duplica- tion operation, night shift. Will consider Seeking TV station/organization to utilize 20 Assistant chief with heavy studio experi- Opportunity yrs in depth experience at major market ence for Rocky Mountain ETV operation. recent trade school graduates. level. Strong creative administrator in pro- Salary open. Send full resume to Box A -83, to work toward college degree. Send in- graming with emphasis on high interest BROADCASTING. quiries to Personnel Division, Indiana Uni- special events, sports, documentaries. On versity, Bloomington, Indiana 47401. the street sales experience. Active in closed Director of engineering - for established Mr. AM broadcast engineer with 1st class circuit industrial application. BA Advertis- group of AM -FM -TV stations, east and license do you want to move into TV ing /Marketing. Early 40's. Shortly conclud- south. Supervise technical matters all sta- Engineering with network and modern ing 2 yr. U.S. contract as overseas broad- tions, trouble -shoot major problems, plan equipment in medium sized market? If you casting advisor to foreign government: For and take charge of installation new facilities, have two years solid experience or eighteen resume and/or personal interview, contact new stations. Rollup- sleeves working engi- months technical schooling and are located Box B-60, BROADCASTING. neer required; no desk jockey. If you have within three hundred miles this South the ability and experience this challenge Central Texas location-can appear for in- UHF station manager interested in joining demands, you will be compensated accord- terview, call 713- 846 -7777 & ask for Ch. top rep firm. Experienced all phases, pro- ingly. Send full details to Box B -28, Engr. or Mgr. graming, sales promotions. Box B -144, BROADCASTING. BROADCASTING. Engineering -technician. Ground floor oppor CATV Chief Technician. Construction be- tunity to assist in installation, maintenance Sales ginning on a new CATV system in Ohio, and operation of pioneering audio -video 35,000 people. First of series for fast grow- dial access retrieval systems, CCTV, CATV, Looking for a really good salesman? You're ing broadcasting company also with radio videotape, color, video and audio recording, talking to one! I never met an account I properties. Key ground floor opportunity. and associated equipment. Minimum 3 years couldn't sell. 35. Now in radio, I'm looking CATV experience very helpful. Box B -65. technical experience required. Salary range for solid TV sales with some announcing. BROADCASTING. $7400 to $9400. 5 day week. No nights or Have on camera experience. Now in mar- 1st class engineers for operations, transmit- weekends. College fringe benefits. Inquire ket of 110.000. Wish larger market. Fourteen ter and maintenance. Midwest network Personnel Director, Grand Valley State Col- yrs. experience. Now in southwest, but will VHF, medium market. Good place for family lege, Allendale, Michigan 49401. consider any locale. Box B -143, BROAD- living. Send details, photo and salary re- CASTING. quirements. Box B -76, BROADCASTING. Experienced maintenance engineer needed NEWS Announcers for leading Northeast educational TV sta- News director for midwest radio and TV Sportscaster ... dynamic adlibber, play-by- tion. Send resume to Box B -96, BROAD- in community under one hundred thousand. play includes college and pro basketball, CASTING. These regional stations have excellent new and golf. Nitely sports- Mature, well organized, creative football, baseball Chief engineer: take complete charge in top equipment. casts move . great references let's 15 market. Good salary, challenging growth applicants with journalism degree and get together. Box B -73, BROADCASTING. opportunity. Box B -97, BROADCASTING. newspaper or broadcast experience send complete resume and photo to Box A -231. Sports director, presently top 20 market, We need a working chief for new UHF in BROADCASTING. seeks to relocate in larger market. Play -by- sportsman's paradise -Fond du Lac, Wiscon- play experience in all major sports, includ- sin. Start April 1 and have us on air August Midwest NBC television affiliate needs news ing hockey. Former pro athlete with I. Ground floor opportunity. Growing or- reporter. "Prima Donnas -forget it." The Master's Degree in radio and television. ganization. Excellent pay and living. Send man we want will be real- resourceful -re- Will consider radio. Box B -82, BROAD- resume and snapshot to Will Darch, KFIZ- liable. Reply with full resume to News Di- CASTING. TV, Fond du Lac, Wisconsin. rector, Box B-125, BROADCASTING. Television studio technician requires first News assignment editor -take charge of one Radio /television, experienced all phases in- class radio telephone license. Minimum of south Florida's largest, most aggressive cluding programing, air show, news and three years experience. Write: Lou Bell, staff. Pioneer station that offers unlimited weather. College -journalism. I offer and Studio Supervisor, Television Station KNTV, professional and personal opportunities for seek genuine stability. Box B -117, BROAD- 645 Park Avenue, San Jose, Calif. 95110 top experienced TV newsman. Box B -165 CASTING. (408) 286 -1111. Equal opportunity employer. BROADCASTING. Video tapes available after first contact Wanted-first phone engineer for studio work with ... former college football All Amer- in color, channel 5, NBC affiliate in lower Top rated all color news operation needs ican and pro football player with total of Rio Grande Valley. Will train aggressive reporter -writer- photographer- announcer in three years broadcasting experience, desires young man willing to learn. Contact Wm. form of 1 man. Will consider radio experi- larger market. Presently write and produce Yordy, KRGV, P.O. Box 626, Weslaco, Texas ence. Member of growing group operation own sports program in medium size market. -phone WO 8 -3131. in medium midwest market. Box B-167, Have network experience doing color on BROADCASTING. pro and college football. Can do play -by- TV Engineer. 1st phone. Will train beginner play. Vast writing experience and credits. KTVC, Ken Karr 316 -483 -6666. Expanding news operation in the nation's Seeking opportunity with advancement. 34th market is seeking a competent TV Contract only. Will meet with prospective 1st class engineer -Illinois 125 miles north journalist with authoritative on- camera de- employer personally. Salary and talent ne- of St. Louis on the Mississippi River -for gotiable. Available within 30 days. Write all color, all benefits. Outstanding livery. The man we are looking for must 10, TV /radio, have credentials as a news broadcaster and to: "Sportscaster," 828 -6th Street, Apt. population approximately 50: . city, college, to develop his own stories for Santa Monica, Calif. 90403 or call: 000. WGEM- AM- FM -TV, Hotel Quincy, must be able A. C. 213- 395 -1894 (after 3 p.m.). Quincy, Dl. Write or wire or phone Jim newscasts and documentaries. Send tape and Martens, C. E. 217 -222 -6840. resume to News Director, Box B -168, BROADCASTING. Technical Wanted immediately - TV engineer, first phone required. Studio operation and main- Still looking for newsman. Write, report Transmitter, video tape engineer, relocate, film Radio. Send resume, California, Arizona, Florida, South Texas. tenance. Write Chief Engineer, WILX -TV. and shoot for TV- B -164, 1510 Springport Road, Jackson, Michigan tape and photo to Ed Huot, WTRC, Elkhart. First phone, 3 yrs. experience. Box 49204, or call 517 -783 -2621. Indiana. BROADCASTING.

73 BROADCASTING, February 12, 1988 TELEVISION FOR SALE -Equipment MISCELLANEOUS- (Con'L) Radome, 6 foot, fiberglass, heated. Andrews Situations Wanted -News HR6 for Ice, dirt and snow protection. Instant gags for Deejays-Thousands of one - Western Elec- liners, gags, bits, station breaks, etc. Listed Television radio news announcing. Com- Unused. $150.00 each. Sierra in free "Broadcast Comedy" catalog. Write: mercials. 21 years experience. Writing, tric, Box 460$, Oakland, Calif. 94623 415- 832 -3527. Show -Biz Comedy Service -1735 East 26th Editing Metro area. $10- 12,000. Immediate St., Brooklyn, N. Y. 11299. availability. Box A -82, BROADCASTING. Priced for quick sale -12 kw UHF trans- Professional writer, strong personality and mitter, General Electric type TT -25 -A. Wanted: "Old Time Radio" recordings for editorial specialist wants metropolitan op- Presently on Channel 48. For details call or rare private collection. Will buy or trade for portunity. Degree, multiple- awards, experi- write WCET, 2222 Chickasaw St., Cincin- good quality dramas and comedies. Rare ence all media. Frequent net -feeder. Em- nati, Ohio 45219. trades will not be traded unless approved ployed. Box A -299, BROADCASTING. copper wire for by original trader. Send information: D. L. New and used towers, Brush, 19 Greenhouse Blvd., West Hartford, Newsman -experienced airman and reporter ground systems, etc. Nationwide service. Conn. 06110. wants move up to adequately staffed sta- Associated Tower Service. (301) 593 -6887. tion in larger market. Box B -160, BROAD- Translator power. Now put your translator CASTING. where antenna should be for best coverage INSTRUCTIONS Production- not where power line happens to be. Use FCC License and Electronics Degree Programing, Others the TELAN thermo -electric generator, No courses by correspondence. Also, resident moving parts, simple to operate, leave un- classes in Washington, D. C. Free catalog. Man with color photography skills and, attended 6 -12 months. General Instrument good production Desk 8 -B, 1505 N. Western, Hollywood, background desires relo- Corp. Thermoelectric Division, Box 544 -B, California 90027. cation. Age 30, 8 years experience. Box Hicksville, New York 11802, 516 -681 -4300, A -289, BROADCASTING. ext. 205. Elkins is the nation's largest and most re- Researcher: one with several years experi- Pair RCA 44BX Broadcast Microphones $120 spected name in First Class FCC licensing. ence: from "air- work," major market sales, each. Good operating condition. Phone 614- Complete course in six weeks. Fully ap- and managerial station position: to concep- 276 -1414. proved for Veteran's Training. Accredited tual design and production of computerized by the National Association of Trade and spot television analyses for a major broad- Gates model SA50 dual speech input con- Technical Schools. Write Elkins Institute. cast research firm wishes to utilize the sum sole. This is a complete two channel console 2603 Inwood Road, Dallas, Texas 75235. of his experience in a research -oriented now in use and in good operating condition. sales- promotion position, Box B -98, Contact Chuck Stark, Chief Engineer, Radio BROAD- Station KGNO, Dodge The nationally known six -weeks Elkins CASTING. City, Kansas. Training for an FCC first class license. TV director, 9 years experience, 15 years RCA limiting amplifier, type BA -6A. Good Conveniently located on the loop in Chicago. in production. Seeks similar position or condition, w /rack mount shelf. RCA -AGC Fully GI approved. Elkins Radio License supervisory. Far west only. All inquiries program amplifier, type BA -25A, good con- School of Chicago, 14 East Jackson Street, answered. Box B -101, BROADCASTING. dition. Manual and service records included. Chicago, Illinois 60604. Three years as (radio) announcer; interested $325.00 for both. WCMP Radio, Pine City, in television direction and production, Minnesota 55063. First Class License in six weeks. Highest Prefer Illinois small market. Box B -104, BROADCASTING. For sale: must move, real buy on known success rate in the Great North Country. brand 5 -kw AM transmitter. Box B -99, Theory and laboratory training. Approved Management potential . . Engineering and BROADCASTING. for Veterans Training. Elkins Radio License production experience in major market. School of Minneapolis, 4119 East Lake Street, Business degree. Desire position direction, Sony BV -120 with VTE -2 editor. Has TIS -1 Minneapolis, Minnesota 55406. or other programing duties, with medium or for FCC broadcast specs, Used 200 hours. small market station. Box B -115, BROAD- Have upgraded to quad-head color. With all CASTING. accessories and 24 reels of tape. Cost $14; The Masters, Elkins Radio License School 925.00. For sale $9.500. of Atlanta, offers the highest success rate Creative minority group at N. Smith, Ambas- of all First Class License schools. Fully beginner wants sador College, 363 Grove St., Pasadena, approved chance as TV producer -director-operations Calif. 91105. Phone 213/795 -8881. for Veterans Training. Elkins trainee. College graduate with African ex- Radio License School of Atlanta, 1139 perience and contacts. Just wants chance FTR 3 kw FM transmitter $2,000.00. General Spring Street, Atlanta, Georgia 30309. to prove ability and talent. Box B -118, Electric BM -I -A FM monitor $300.00, Ap- BROADCASTING. proximately 270 feet of 1% inch rigid coax Be prepared. First Class FCC License in six Director, line $500.00. Andrew 4 -bay FM antenna with weeks. Top quality theory and laboratory college degree plus graduate work, brackets $1,370.00, Westinghouse FM-10 kw instruction. Fully approved for Veterans 4 years directing experience in commercial FM power amplifier in factory packing Elkins Radio License School of telecasting, familiar with all of Training. broadcasting. phases never been used $5,000.00 Dolittle FD -I -AM New Orleans, 333 St. Charles Avenue, Five years in ETV with college frequency monitor $300.00. Altec 230B console New Orleans, Louisiana 70130. affiliation. Currently employed at full color $800.00 Contact Richard Neill-WGKA- net affiliate. Desire relocation, prefer south- Suite 1910, 230 Peachtree St., N.E., Atlanta, east or Mid- Atlantic. Box B -120, BROAD- Ga. Announcing, programing, production, news- CASTING. 30303. casting, sportscasting, console operation Scully tape disk jockeying and all phases of Radio apd Experienced director seeks position quality recorders, will take trade and TV broadcasting. All taught by highly oriented station, College graduate. Box finance, Audiovox, Box 7067 -55, Miami, qualified professional teachers. The nation's B -166, BROADCASTING. Florida 33155. newest, finest and most complete facilities including our own, commercial broadcast WANTED TO BUY FM transmitters: ITA 3/5/7. 5 kw, $6,500.00; station -KEIR. Fully approved for veterans -Equipment GE 3 kw, $2,500.00; RCA 1 kw, $1,500.00; ITA training. Accredited the National Associ- 250 w, $1,500.00. Bill Barry, Box 609, by We need used, 250, 500, 1 kw & 10 kw AM ation of Trade and Technical Schools, transmitters. No junk. Guarantee Radio Lebanon, Tennessee, 615 -444 -0305. Elkins Institute, 2603 Inwood Road, Dallas. Supply Corp., 1314 Iturbide Texas 75235. Texas St., Laredo, Audio consoles complete with re- recording 78040. equalizers, compressor, three outputs in- Wanted-Used 5kw AM broadcast trans- cluding combining networks. Complete con- Since 1946. Original course for FCC first mitter in good condition. Specify make, trol facilities, patch board included. Other class radio telephone operators license in model and dimensions. Chuck Delperdang, assorted audio equipment all in good condi- six weeks. Approved for veterans. Low -cost Chief Engineer, KOLY, Mobridge, S. D. tion. 2I2 -PL 7 -8855, Box B -154, BROAD- dormitory facilities at school. Reservations 57601. CASTING. required. Enrolling now for April 10 -June 26. For information, references and reserva- 10 KW AM transmitter, good condition. tions Several used Television radio transmitters monitors, write William B. Ogden Radio Opera- 200' towers complete. Box B-30, tubes, microwave, cameras, audio. Electro- tional Engineering School, 5075 Warner BROADCASTING. Avenue, Huntington Beach, California 92647. find, 440 Columbus Ave., N.Y.C. (Formerly Burbank, Needed immediately: Remote -turntable con- of California). sole, similar to Gates model KD -20A or Col- MISCELLANEOUS lins model 808A -1. State price, condition, Are you tired of low pay and bad weather? first letter. Box B -38, BROADCASTING, 30,000 Professional Comedy Lines! Topical Come to sunny Sarasota and train for your laugh First Class Radio Telephone License in only Wanted Austin transformer for tower light- service featuring deejay comment (5) weeks. Total tuition $350.00. Job ing and good 250 watt AM transmitter. introductions. Free catalog. Orben Comedy place- Write ment free. Rooms & apartments $10 -$15 per Box B -84, BROADCASTING. Books. Atlantic Beach, N. Y. week. Classes begin Mar. 11, April 15, May 20. Need one complete ten (10) KW AM Call 955 -6922 or write today-R.E.I., Inc., trans- Deejays! 6000 classified gag lines, $5.00. 1336 Main Street, Sarasota, Florida. mitter, self contained and in good condition. Comedy catalog free. Ed Orrin, Boyer Rd., Will consider a five (5) KW transmitter. Mariposa, Calif. 95338, Box B -110, BROADCASTING. R.E.I. in the center of the U.S. can train Need one complete "365 Days of laughs " -daily radio gag serv- you for the First Class Radio Telephone 950MB STL system, re- ice -may be available in your market. License in only (5) weeks. Total tuition ceiver, transmitter and antennas; in good $350.00. Job placement condition. Box B -111, BROADCASTING. Sample a month! $3.00. Box 3736, Merchan- free. Rooms & dise Mart Sta.. Chicago 60654, apartments $10 -$15 per week. Classes be- Wanted: guyed or self -supporting tower 610 gm Mar. 11, April 15, May 20. Call WE -1 -5444 ft. Capable of supporting 12 bay hi -band Now available the 'Grampa Crawdaddy' or write 3123 Gillham Road, Kansas City, pedestal mount antenna and 6 bay FM an- comedy series . . The original 90 year old Missouri. tenna and related equipment. Minimum 40 man. No gimmick voice, actual old southern pound wind load. Contact William A. Ek- gentleman born 1878 gives spry, humorous "Yes it's New" R.E.I. at 809 Caroline Street, berg or Ivar Nelson, KFYR -TV, Bismarck, birdseye view of life in today's global Fredericksburg, Virginia. But it's R.E.I.'s North Dakota, telephone 701 -223 -0900. punchbowl. 50 wild 30 second samples de- famous (5) week course for the 1st Phone signed for tight format. $7 to T. Rek -O Reuter, 502 License that makes it dependable. Call 373- -Kut Challenger disc recorder. Box National Press Building, Washington, D. C. 1441. Tuition and class schedule is the same B -145, BROADCASTING. 20004. for all R.E.I. schools.

74 BROADCASTING, February 12, 1961 INSTRUCTIONS-(Contd) RADIO Be sure to write. BROADCASTING INSTI- First phone in six to twelve weeks through Help Wanted -Management TUTE, Box 6071, New Orleans, for radio tape recorded lessons at home plus one announcing careers. week personal instruction in Washington, Detroit, Atlanta, Minneapolis, Denver, II IIII IIII il II i ill IIII I I! I. 11111III II!I II!I 1IIII!II II Seattle, Memphis or Los Angeles. Sixteen Earnings up to $300 weekly, 1st class F.C.C. years FCC license teaching experience. BUSINESS MANAGER graduates working at major networks In Proven results. For references and reserva- New York City and stations coast to coast. tions write, Bob Johnson Radio License - Corporate growth has created the N.Y.'s first school need for a Business Manager to act specializing in training Instruction. 1060D Duncan, Manhattan as executive Presi- 1st class F.C.C. technicians and announcers - Beach. Calif. 90266. assistant to the D.J.'s- newscasters production personnel. An dent of a New York headquartered nouncer Training Studios, 25 W. 43 St., Individualized instruction. First phone 4 -6 broadcasting sales rep. company. New York 10036. Veteran approved, licensed weeks: Guaranteed. Broadcast Engineering __ This job includes directing all finan- by N.Y. State. Phone -5 22471, 63126. T rial and administrative functions of OX -9245. Academy, Box St. Louis the organization, including budget, sales forecasts, financial re p orta personnel, etc. Candidates should present 5 -10 years of progressively = responsible financial and administrative experience, preferably with a broadcasting or advertising organ- MR. OWNER .. / ization. Send a complete confidential 1 resume, including salary history, to Mr. H. P. Lasker, President, i Avco Radio /Television Sales, Inc. WE RECRUIT TOP 415 Madison Avenue _ New York, New York 10017 An Equal Opportunity Employer (Mir) W MANAGEMENT PERSONNEL IIIIIIIIIIIIIIlh IIII IIII I:IIIIIIIlliIGIIIII miI GENERAL MANAGERS Help Wanted -Sales SALES MANAGERS BUSINESS MANAGERS PROGRAM DIRECTORS o MR. RADIO STATION PRODUCTION MANAGERS OWNER OR MANAGER 0

NEWS DIRECTORS We sell your r.o.s. unsold time! Rob- CHIEF ENGINEERS erts Advertising Inc. has been selling q O air time for 53 satisfied radio stations for over five years. We sell for only 0 one station in a market, and you must May We Confidentially be within 600 miles of Chicago. Rob- erts salesmen will sell their proven program during a two week campaign Represent Your Station? once a year. We do all the work -all you do is log and air the spots. Your r.o.s. unsold time will mean "Nationwide obig profits to you once each year, plus additional accounts and leads for O 'Broadcast `Personnel your salesmen. Call collect: Area Code 312 -743-5056 or write for station references in your area and details. Rob- Gonsultants O erts Advertising Inc., 2705 W. Howard O Street, Chicago, Illinois, 60645. 645 NORTH MICHIGAN AVENUE CHICAGO 60611 AREA CODE 312 -337 5318 0=0= Help Wanted -Announcers SALES PROMOTION ADVERTISING DIRECTOR ANNOUNCER =1- 50,000 watt We're a top New York radio station looking Top Ten Market for a top sales promotion /advertising director. The MOR right candidate must be a seasoned sales- oriented looking for outstanding early-evening per- pro with a creative flair for developing strong SELL sonality to complement our morning man. material. You will, of course, be responsible for Send tape and resume to: all advertising and marketing. Box B -133, Broadcasting.

It's a great opportunity. The salary is as good as you are so send us your resume immediately. ANNOUNCER -TOP 40 Box B -169, BROADCASTING. Midwest Metro Market -Needs bright sounding young man to An equal opportunity employer continue with Number One rat - in s. Tape and details to Box B -137, Broadcasting.

BROADCASTING, February 12, 1968 75 Production- Programing, Others Help Wanted- Technical

Lawrence Radiation Laboratory BROADCAST FIELD ADVERTISING- PROMOTION MANAGER 1 with over 5600 employees is lo- One of America's leading broadcasting com- cated in the San Francisco Bay ENGINEERS panies is seeking an experienced media ad- °. vertising and promotion specialist. Area and is engaged in virtually RCA You will have complete administrative and all phases of nuclear energy creative responsibility at a major metro- If you have experience In the mainte- and report to politan market station directly I research. nance of UHF or VHF transmitters, tele- the General Manager. We are willing to pay vision tape or color we top salary in industry to right individual. studio equipment Since we own several broadcasting properties can offer you a career opportunity as a and related enterprises your growth potential TV field engineer. Relocation unnecessary If is unlimited. you are now conveniently located near Give us complete details of your training and experience, including salary requirements in good air transportation service. your first letter. We will keep your appli- ENGINEER cation confidential. RCA offers outstanding benefits, including To engage in engineering and de- liberal vacation, paid holidays, life in- Box B-1 52, Broadcasting. sign of experimental and special surance, retirement plan. Plus free medi- application closed -circuit systems cal insurance for you and your family. and modification of existing sys- Write: Mr. J. V. Maguire, RCA Service Situations Wanted tems. Requires a minimum of Company, CHIC, Bldg. 225 Cherry Hill. Camden, N. 1. 08101. We are an equal Sales two years' engineering and oper- opportunity employer. ating experience in all phases of TV transmission and reception, RCA NEED SALES REP MINNESOTA, WISCONSIN, MICHIGAN, including closed circuit TV. BS ILLINOIS, INDIANA, IOWA, DAKOTAS? or MS. Mature, able Broadcaster (age 45) Twenty years For further information MISCELLANEOUS experience all phases Radio -TV. Numerous agen- please cy, station contacts throughout region. send resume to Mr. Dan McGee, Travel area or make Twin- Cities presentations for Radio -TV Pdm, Promo, Syndicators, Sta- Personnel Department HOW TO GO PUBLIC tions. etc. and still retain control (as much as 80% if desired) of your business. All inquiries Radio -TV Sales Rep 715 Kingsview Z.. za. -war ra ma. o,a handled Mpls, Minn. Phone 612.473 -3632 confidentially. Racliatioa Donald A. Gray Associates, Inc., 420 aboratory Lexington Avenue, New York, N.Y. 10017. UNIVERSITY sl CALIFORNIA Telephone 212- OR- 9- 5240 -1 -2. Specialists Announcers in Mergers, Acquisitions and Public Under- writings.

Personality MOR P O. Box 808, 67 -28 Livermore, California 94550 WANTED TO BUY-Stations is what I want Top 40 is what I've got An Equal Opportunity Employer 9 years of it. 1st phone. U.S. Citizenship Required WANT TO BUY Now working L.A. Market.

B A.M. Radio Station by individ- i Box B -141, Broadcasting. Production- Programing, Others I ual. Single station market preferred. California or southwest area. TELEVISION BOX BROADCASTING. Assistant Production Supervisor B.148, Help Wanted Sales Excellent opportunity for Assistant Pro- duction Supervisor at WHAS -TV, Louis- FOR SALE-Stations ville. Responsibilities would include su- seven Floor EXCEPTIONAL SALES PROMOTION pervision of or eight man We move OPPORTUNITY Department. wIl shortly into new studios with best color facilities 'gitt glut Aeúitt Prnkers phtc. Major group TV station in top five available. Welcome creative applicants market invites experienced, imaginative who have had experience in color light- '16 CENTRAL PARK SOUTH individual to join growing creative ing. Salary open. Forward vital statistics NEW YORK. N. Y. team. along with reasons why you feel you 265-3430 Your target: Retail and national sales are qualified to handle this assignment development for a station investing to: heavily in program and commercial production. Mr. Alan Wilson Send confidential resume with sales Confidential Listings Administrative Assistant in Employee I T V V promotion samples and salary require- RAD O- -CAT ments to Relations WHAS -TV Box B -140, Broadcasting. G. BENNETT LARSON,INC. 525 W. Broadway R.C.A. Building, 6363 Sunset Blvd., Suite 701 An equal opportunity employer. Louisville, Kentucky 40202 Hollywood, California 90028. 213/469-1171 'BROKERS-CONSULTANTS- NEWS FOR SALE -Equipment For Best Results You Top A T Can't Newsman Wanted i!{ yi I I I I I ANTENNA FOR SALE CLASSIFIED AD I Major market station in southwest, CBS affiliate, has immediate opening l RCA TFU -24BLS Antenna (Ch. 27) with ^' In degree electrical beam tilt. Good condition .. . y for experienced, photogenic newsman. (VSWR 1.1 to 1 or less). Excellent advancement opportunities, " 28 sections RCA MI 19089 UHF Trans. line. ., good salary. Send snapshot and de- 154 inch-20 ft. sections. J. Wickham, tails to Contact: R. .. Dtoziilcastiiiq Dir. of Eng. WKOW -TV r0!óeaüS7BEYbAiRAio Bó_x B156, Broadcasting. Madison, Wisconsin 53701 4...._.. :tIttt1 tit ttIIIIII1111i!II; 76 BROADCASTING, February 12, 1968 (Continued from page 69) interrogatories served by Buckeye Cable - Lookout, Tenn. vision Inc., on D. H. Overmyer Telecasting S- V S elma, Ala (45 %. Ann. %(45%); 1. following VHF translator stations: K11DO Inc. on Jan. 16, be suppressed (Doc. 17882). WNYS -TV Syracuse, N. Y. -Seeks transfer and K13DI both Emery, Utah. from W. R. G. Baker Inc. to APPLICATIONS of control Broadcast Bureau granted renewal of W. R. G. Baker Television Corp. Principals: licenses for following VHF and UHF TV Loveland, Colo., Loveland Video Inc.- W. R. G. Baker Inc. (12.5% before, 40% translator stations on Jan. 31: K11DS Boul- Requests distant signals from KTVU Oak- after); Onondaga Broadcasting Inc. (12.5% der City, KO9GS, K11AY and K13BB, all land; KQED San Francisco; KTLA, KTTV before. 18% after); Six Nations Television Carlin, K03CM Pioche, KO3BI Ursine, KO6DM (TV), KCOP, KCET, KMEX-TV and KWHY- Corp. and Syracuse Television Inc. (each and K07CM both Panaca KO9FK Ursine, TV, all Los Angeles; KLXA -TV Fontana, 12.5% before, 20% after) and Salt City KO9FJ Pioche, K09FL and Kl1CN both Cali - and KMTW Corona, all California to Love- Broadcasting Corp. (12.5% before, 2% after). ente, KO5AF Mina and Luning, KOSBV Sil- land, Colo. (Denver, ARB39). Ann. Feb. 6. Consideration: $589,843.18. Ann. Feb. 5. ver Peak, KO5CO Smokey Valley, KO7DU, Boise City, Okia. Boise City CATV Inc.- WIOO Carlisle, Penn. -Seeks transfer of KO9EA and K11EE, all Ely, KO7DV, KO9DW Seeks CP for new station: 12800- 12825, 12875- control from James B. Holder (50% before, and K11ED all Ruth, KO8CB, K1OBU and 12900, 12925 -12950 mc, 0.6 mi. west of inter- none after) to Norman and Harold Swidler K12DE all Lund and Preston, K72AA and section of Routes 54 and 287, Stratford, Tex. (each 25% before, each 50% after). Princi- K75BD both Weed Heights, K71AX Fish Relay to bring in KFDA-TV, KGNC -TV and pals: James Holder, president, Norman Lake Valley, K8OAH Hawthorne, and K7OAT KVII -TV, all Amarillo, Tex. Ann Feb. 6. Swidler, treasurer and Harold Swidler, vice Ely, all Nevada. president. Consideration: $57,000. Ann. Feb. Broadcast Bureau on Jan. 31 granted INITIAL DECISION 5. renewal of licenses for following UHF TV In initial decision Hearing Examiner WCRQ Providence, R. I. -Seeks transfer of translator stations: K73AH McGill, K75AF Forest L. MoClenning ordered Brainerd control from Charles River Broadcasting Ely, K78AE and K83AD both McGill, and Video, owner and operator of CATV system (100% before, none after) to Radio Rhode K80AI Ely, all Nevada. in Brainerd, Minn., to provide carriage Island Inc. (none before, 100% after). Prin- and program exclusivity for TV translator cipals of Radio Rhode Island Inc.: Alexander K74CM. Brainerd was ordered to cease and M. Tanger, president (100 %) et al. Mr. CATV desist from violation of sec. 74.1103(e) and Tanger is sole owner of WLKW Providence (f) of rules by denying K74CM's request for and is self -employed as broadcasting con- FINAL ACTIONS carriage and program exclusivity. Ann. Feb. sultant. Principals of Charles River Broad- Commission has authorized Alice Cable 6. casting Inc.: Theodore Jones, president Television Corp., Alice, Tex., to add distant and treasurer (50.06 %), Richard L. Kaye, television signals to its operation, as re- vice president (4.48 %), John E. Donofrio, quested by company in notifications of June Ownership changes second vice president, and Sebastian Curcio, 7 and August 15, 1966 under sec. 74.1105 of secretary. Charles River Broadcasting Inc. rules. Action Jan. 31. APPLICATIONS is licensee of WCRB -AM -FM Waltham, Commission has denied motion of Na- KCLA Pine Bluff, Ark. -Seeks assignment Mass., owns 100% of Charles River Broad- tional Community Television Association of license from Kenneth Kesterson and casting Inc. Consideration: $126,500. Ann. for Charles Penix to KCLA Inc. for $120,000. Feb. 1. reconsideration of commission's July 3, 1967 E. action amending secs. 74.1105 and 74.1107 of Principals of KCLA Inc.: Harley Cox Jr., WQOK Greenville, S. C. -Seeks transfer of rules as they relate to foreign television president, and Boucher and Slack Investment control from James A., Marilyn M., C. Al- signals. NCTA also petitioned for rehearing. Corp., each 37.5 %, and Johnnie K. Hill, sec- fred, Marilyn M. acting for Janette Mandle retary- treasurer (25 %). Mr. Cox is 26.83% and Emily Ralston, James A. acting for James Opposition to the NCTA pleading was filed in law firm. Mr. Hill is sole owner by KOMO -TV, Seattle. Action Jan. 31. partner Allen Jr. and Charles Arthur Dick d/b as of KBSF Springhill, La. and KBSF Record Dick Broadcasting Inc. (80% before, none OTHER ACTIONS Shop and 25% owner in real estate firm. after) to WQOK Inc. (20% before, 80% after). Boucher and Slack Investment Corp. is a Principals of WQOK Inc.: Tecumseh Hooper, Review board on Feb. 2 in Toledo, Ohio, development and mortgage company. Prin- president and treasurer (100 %). Frances CATV broadcast proceeding, Doc. 17882, cipals of assignor: Kenneth Kestersen and Shelton Hooper, vice president and secre- denied motion to clarify issues filed Jan. 8 Charles Penix (each 50 %). Ann. Feb. 2. by Buckeye Cablevision Inc. and dismissed tary. Mr. Hooper has no other broadcast or as KCIB(FM) Fresno, Calif. -Seeks assign- business interests indicated. Mrs. Hooper is moot motion for expedited consideration Egon A. and David L. housewife. Principals of Dick Broadcasting filed Jan. 8 by Buckeye Cablevision Inc. ment of license from Board Hofer d/b as American Family Broadcasters Co.: James A. and Marilyn M. Dick (each member Berkemeyer concurring. to Universal Broadcasting Co. for $60,000. 25 %), Tecumseh C. Hooper. vice president Board member Nelson absent. Principals of Universal Broadcasting Co.: (20 %) and Charles A. Dick, vice president ACTIONS ON MOTIONS George M. Mardikian, president, B. Floyd (10 %). James A. and Marilyn M. Dick each Farr, vice president, and George D. Snell, own 50% of Dick Broadcasting Inc. of Chief Hearing Examiner James D. Cun- secretary- treasurer, each 33.3 %. Messrs. Mar - Tennessee Inc., licensee of WIVK -AM -FM ningham in Winchester, Ky. (Tele- Ception dikan, Snell and Farr are each 33.3% own- Knoxville, Tenn., and are also each 37.5% of Winchester Inc.) CATV proceeding, desig- ers of KEEN, KBYA(FM), both San dose and owners of Dick Broadcasting Inc. of Chatta- nated Examiner David I. Kraushaar to serve KCVR- AM -FM, both Lodi, all California; nooga, licensee of WMOC Chattanooga. as presiding officer; scheduled prehearing KVEG- AM -FM, both Las Vegas; KAHU Wal- Charles A. Dick is 10% owner of WMOC. conference for Feb. 20 and hearing for pahu and KFOA(FM) Honolulu, both Ha- James A. Dick is also 50% owner of bottling March 7 (Doc. 17980). Action Jan. 31. waii. Mr. Mardikian is also sole owner of company. Consideration: $310,000 plus an a Hearing Examiner Forest L. McClen- restaurant. Principals of American Family amount equal to assets of company that are ning on Feb. 2 in Dalton, Ga. ( Multivision Broadcasters: Egon A. and David L. Hofer liabilities of sellers. Ann. Feb. 1. Northwest Inc.) CATV proceeding, granted (each 50 %). Messrs. Hofer have no other KBLT Big Lake, Tex. -Seeks assignment request by Multivision and dismissed re- business interests indicated. Ann. Feb. 1. of license from Paul A. Huffman, George A. quest for waiver of Sec. 74.1107 to operate KRCR -TV Redding, Calif. -Seeks transfer Fox, Jr. and Mac L. McGowan d/b as CATV system and ordered proceeding ter- of control from George A. and Mary Mar- Southwestern Broadcasting Co. to WMO minated in Doc. 17066. Request was predi- garet Schmidbauer Jr., William Glenn Craw- Broadcasting Inc. for $1,510. Principals of cated on agreement filed between Multi - ford and Lois Elizabeth Tracy to California WMO Broadcasting Inc.: Paul A. Huffman vision and Rust Craft Broadcasting of Ten- Oregon Broadcasting Inc. Principals: Earl E. president, Mrs. N. W. Hickman, vice president nessee Inc. (WRCB -TV), Martin Theatres of Voorhies, chairman, Patricia D. Smullin, (each 45 %), Horace B. Bees, vice president Georgia, Inc. (WTVC), and Jay Sadow vice president et al. California Oregon (10 %). Mr. Huffman is 45% owner of KBLT (WRIP -TV). Broadcasting Inc. is 50% owner of KTVM Big Lake, Tex. Mrs. Hickman Is sole owner Hearing Examiner Herbert Sharfman on (TV) Medford and KOTI(TV) Klamath Falls, of ranch land and real estate. Mr. Bees is Jan. 31 in Rockford, Loves Park and Free- Ore. and 27% owner of KRCR -TV. Consid- president of bank, vice president of petro- port, all Ill., Beloit, Whitewater, Jefferson eration: $185,000. Ann. Feb. 1. leum investment firm, vice president of oil and Janesville, all Wisconsin (CATV of WAPE Jacksonville, Fla. -Seeks involun- and gas producing company and sole owner Rockford Inc.) rescheduled evidential hear- tary transfer of control from William J. of oil and gas properties investment firm. ing from Mar. 11 to Mar. 20. Nonevidential Principals of Southwestern Broadcasting Brennan, deceased, to Frances U. Brennan A. Fox hearing date of Feb. 26 remains unchanged (none before, 90% after), executrix of estate Co.: Paul A. Huffman and George Jr. (Does. 17234 -41). of Mr. Brennan. Principal: Frances U. (each 45 %) and Mac L. McGowe (10 %). all Mrs. Brennan also succeeds during partners. Mr. Fox is 100% owner of KAMT Hearing Examiner Elizabeth C. Smith Brennan. McCamey, Tex. Ann. Feb. 2. on Feb. 1 in Toledo, Ohio (Buckeye Cable - period of administration following interests vision Inc.) CATV proceeding, ordered that of Mr. Brennan: WBAM Montgomery, Ala. KXYZ -AM -FM Houston-Seeks transfer of control from Public Radio Corp. (100% before. none after) to American Broadcasting Companies Inc. (none before, 100% after). FOR SALE Stations Continued Principals of Public Radio Corp.: Lester Kamin, president (55 %), Max Kamin, secretary- treasurer (30 %) and Morris Kamin, vice president (15 %). (BROADCASTING, Feb. 5). Ann. Feb. 1. Wis. fulltime $210M cash Utah small fulltime $ 85M 20M small ACTIONS Wyo. small fulltime 42M SOLD Ore. medium fulltime 175M 29% KUDE -AM -FM Oceanside, Calif.- Broad- cast Bureau granted transfer of control from Ala. medium profitable 150M 29% Gulf metro daytime 175M terms Dolph -Petty Broadcasting Co. (Herbert L. to Hope D. Petty (3.3% Cash S.E. metro daytime 100M 29% Petty, deceased) M.W. metro 47% VHF 1MM before, 50% after) to carry out will of Mr. profitable 600M 29% Petty. Principals: William B. Dolph. vice Fla. coastal daytime 175M terms East major president and treasurer (48.7 %) and Hope D. Petty, asst. secretary. Ann. Jan. 30. CHAPMAN ASSOCIATES WRIZ Coral Gables, Fla. and KONO -AM- /, FM and KITY(FM) San Antonio, Tex. - V.? Broadcast Bureau granted assignment of li- media brokerage service cense from Mission Broadcasting Co. to Jack Roth by waiving sec. 1.597 of rules. Mr. Roth is presently president and approximately 2045 Peachtree Road Atlanta, Ga. 30309 41% stockholder of Mission Broadcasting Co. Other Stockholders are Bob A. Roth (41 %), Eugene J. Roth (6 %) and James M. Brown

THE RECORD) 77 BROADCASTING, February 12, 1968 (FOR (12 %,. No consideration. Action Jan. 31. trol from Edward Coontz, Gerald Young, store owner. Mr. Tom Marsh is president of KBAB Indianola, Iowa - Broadcast Bureau State Capital Divestment Corp., Globe Life cattle feeding concern. Each family member granted assignment of license from Charles and Accident Insurance Co., SHS Invest- is director and officer of The Marsh Founda- L. and Mildred B. Hamilton to Robert E. ments, E. A. Eskridge and Edward L. Fret - tion, charitable organization in Amarillo. Ingstad Jr. for $75,000 plus assumptions. well to Cameron & Cameron. Principal: Mr. Ingstad is Principals: Action Jan. 31. stockholder, vice C. B. Cameron (80 %), C. W. Cameron and KCAN Canyon, Tex. Broadcast Bureau president and director of KOVC Valley City, Lenlce Cameron (each 10 C. - N. D. Action Jan. 31. %). Messrs. B. granted assignment of license from Randall and C. W. Cameron have interest in KJEM- County Broadcasters Inc. to J. R. Clodfelter KLOL Lincoln, Neb.- Broadcast Bureau AM-FM. Consideration $120,000. granted assignment of license front Lan- Action for $80,000. Principal: Mr. Clodfelter owns Feb. 5. 35% of KRNY -AM -FM Kearney, Neb. Action caster County Broadcasting Co. to J -P En- KREK Sapulpa, Okla. -FCC terprises Inc. for $160,000. Sec. 1.597 of rules granted as- Jan. 31. was signment of license from Claude H. Hill to waived. Principals: James C. Treat, Edward K. and Melba H. Livermore for KVWG Pearsall, Tex. -Broadcast Bureau president and treasurer (50 %), Karen A. $125,515, granted assignment of license from Vernon Shelley Principals: Edward K. and Melba E. Kolbe - and John P. Early (each 12 %) Ernest H. Livermore (50% partners). Mr. and Mrs. R. Nunn and Lloyd d/b as Nunn McRae as trustee for Susan E. Early, 12 %; Livermore Better Radio Co. to Walter H. Herbort Jr. as trustee jointly own 100% of the Sapulpa (70 %) (30 %) as for Karmen D. Early (12 %), and Herald, 50.% of Claremore Progress and and Ramon Montemayor d/b Mildred A. Early (2 %). Mr. Treat is gen- 79% of Edmond Booster Sun. Radio Station KVWG for $40,000. Mr. Her - eral manager and has interest in K000 KQIK Lakeview, Ore. -Broadcast Bureau bort owns KBEN Carrizo Springs, Tex. and Omaha, and has interest and is director of granted transfer of control from Pauline 3335% interest in ranching- farming opera- KFRM Salina, Kan. Mr. McRae is attorney. tion. Mr. Montemayor is announcer, sales- Walsh, Mr, and Mrs. J. K. Ragland and Mr. de- Mrs. Mildred Early is housewife. Remain- W. H. Pate, to Frederick Phillips Jr. (46.3% man and director of Spanish language ing stockholders are students. Action Jan. 31. and partment at KBEN. Requests waiver of Ernest L. McKinney (53.7 %). Principals: rule. Action Feb. 5. KRGN(FM) Las Vegas -Broadcast Bureau Mr. McKinney is employe of Lake county. three -year granted assignment of license from Cragin WTAR- AM -FM-TV Norfolk, Va. -WTAR Broadcasting Mr. Phillips is employe of KSNK Kenne- Co. to Gilday Broadcasting wick, Wash. Consideration $23,665. Action Radio -TV Corp., owned by Landmark Com- Co. for $135.000, Principals: Donald S. Gil - Feb. 5. munications Inc., which is in turn controlled day (100 %). Mr. Gilday is owner of real WBVB(FM) Union City, Pa.-Broadcast by Landmark Securities Inc. Broadcast Bu- estate brokerage business. Action Feb. 5. Bureau granted assignment of license to reau granted transfer of control thru trans- WBTA(FM) Batavia, N. Y. - Broadcast William E. Baker and Virgil A. Brown fer of 27.3% of stock from estate of Fay Bureau granted transfer of 50% stock by and M. Slover, to Frank Batten (33.6% before, negative Inspiration Time Inc. db/as Bee Bee Broad- control from estate of Joseph M. casting Co. for $7,500. Principals: William E. 60.9% after). Action Jan. 31. Ryan to William F. Brown Jr. Principal: Mr. Baker and Virgil A. WEER -AM -FM Warrenton, Va.-Broadcast Brown is owner and manager of The Farrell Brown (each 25.5 %) Co., public and Inspiration Time Inc. (49%). Richard E. Bureau granted assignment of license from relations, advertising and pub-. Frank, president. Mr. Brown has 4% interest Radio Associates Inc. to Elektra Broadcast- Holly firm in Batavia, and has 25% interest and is vice president of WAQI Ashtabula, ing Corp. of Virginia for $112,216 with in corporation which plans to develop and Ohio. Action covenant not to compete. Principals: sell franchises to film sporting events. Con- Jan. 31. sideration WMSR -AM -FM Manchester, Tenn.- Broad- George J. Gillespie, president (66% %) and $155,000. Action Jan. 31. cast Bureau anted assignment of license Daniel W. Kirby, secretary- treasurer (33M, %). WIBQ -FM Utica, N. Y.- Broadcast Bureau from Ray Spivey to Ray Spivey Mr. Gillespie is in record sales. Mr. Kirby granted transfer of control from John T. (51 %) and Dowdell, Herman Spivey (49 %). Consideration $49; is commander in Navy. Mr. Gillespie is Ralph C. Allinger, William J. 012 plus assumption of 49% of liabilities. president and 50% stockholder of WTRI Helderich and Everett A. Radley to WIBX Md. Action Feb. 5. Inc, Principals: Action Jan. 31. Brunswick, Margaret Bowen Shepard, KVH -TV Amarillo, Tex. -Broadcast Bu- KETO Seattle- Broadcast Bureau granted president and treasurer (38.1 %), Frederic C. reau Bowen, vice president (7.73 %) al. WIBX assignment of license from Chem -Air Inc. et John Bra Walton Jr. ttomMarshfMediaMedia for to AmCom Inc. for $397,500. Principals: Ri- Inc. will, in effect, become 100% stockholder $1.5 million. Mr. Walton will also ley of permittee corporation, Mohawk Valley receive R. Gibson, president (68.75 %) et al. Mr. F. $50,000 a year for his services as consultant. Gibson is in real estate, truck hauling, weld- M. Inc. Consideration $1,600. Action Agreement also has covenant not to coming, advertising (Advertising Service Inc., Feb. 5. pete for 10 years. Principals: Estelle KJEM -AM -FM Oklahoma City Broad- Stanley, (85 %), San Jose, Calif., president, director and 40% cast Bureau granted - Tom F. and Michael Marsh (each interest) and is former broadcaster. Action transfer of con- 5 %). Mr. Stanley Marsh is banker and book- Jan. 31.

COMMUNITY ANTENNA ACTIVITIES

The following are activities in com- no more than $14.95 and $5.95, respectively. had previously been granted a conditional munity antenna An extra $1 a month will be charged for franchise to compile survey data. television reported to each additional outlet. City will receive Canton, N. Y.-Antenna Systems Corp. BROADCASTING, through Feb. 7. Re- 71/4% of firm's annual gross revenues up to has been granted a 12 -year extension on its ports 000 and up to 10% on revenues over franchise. Monthly fee will increase from include application for permission $144,000 a year. $3.95 to $4.95 of which the city will receive to install and operate CATV's, grants Nyssa, Idaho -Treasure Valley TeleCable 2 %. Firm will increase the number of Inc., Ontario, Idaho, represented by Lee channels from five to 10. of CATV franchises and sales of exist- Smith, president, has applied for a franchise, Maybrook, N. Y.-Hightower Cable TV of ing installations. Effingham, Ill. - Livingston Oil Co. has Newburgh, a subsidiary of Time -Life Broad- agreed to acquire Effingham TV Cable Co. cast Inc. (multiple CATV owner), has ap- for 60,000 shares of Livingston Oil 30 -cent plied for a franchise. Indicates franchise has been granted. cumulative convertible preferred stock. Smithtown, L. I., N. Y. -Suffolk Cable of Livingston King City, is in the process of merging with Smithtown Inc. has applied for a franchise. Calif.- Robert McVay, owner Gencoe Inc., Austin, Tex. (multiple CATV New Hampton twp., Pa.- Washington Ca- of KRKC King City, has applied for a owner). ble Co. has applied for a franchise. Installa- franchise. tion Danvers, Mass. - Cablevision Corp. of and monthly fees would be $10 and $5, Richmond, Calif.- Nation Wide Cable- America (multiple CATV owner), Vermont respectively, Firm is offering a 13-channel vision (multiple CATV owner) has been Television Corp., Boston (multiple CATV system. granted a nonexclusive 20 -year franchise. owner), In the first and MNF Cablevision Co. (multiple Fayetteville, Tenn.-Fayetteville Corn - year of operation the city will CATV owner) have each applied for a fran- munity TV Inc., formerly Able Cable, has receive 5% or not less than $1,200 of the chise. Cablevision firm's gross Corp. of America has pro- been granted a 5 -year renewal of its fran- annual revenues; this increases posed installation and monthly fees of $15 chise. Under the new agreement the city over five years to 6% or no less than $12,- and $4.95, respectively. The MNF firm would will receive 2% of gross revenue. Installa- 000. Percentage to city is contingent on the pay the city 4% annual of gross revenues tion and monthly fees are expected to number of subscribers. and install a 20- channel system. remain the same. San Dimas, Calif.- International Cable Bemidji, Minn.- Midwest Radio Engi- Georgetown, S. C.- Coastal Carolina TV Television Corp. of Glendora has been neers has been granted a franchise. Month- and Cable Co. has been granted a 15 -year granted a 15 -year franchise, Monthly fees ly fee for the 12- channel system will be franchise. Monthly fee will be $4.95 for one are set at $5.95 when paid by the month or $5.50. City will $5.45 receive 5% of the firm's outlet, and an extra $1 per month for each per month when paid a year in ad- annual gross revenues for its first 1,000 additional set. The city will receive a vance. Rates are to hold constant until there installations and 7% for all minimum of $1,000 a are 1,500 above 1,000, year plus an annual subscribers at which point they Ainsworth, Neb. fee of $2 per pole. will decrease to $5.25 monthly and $5 -Midcontinent Broadcast- month a ing Co. (group broadcaster and multiple Lewisburg, Tenn,-WSML Inc. of Lewis- when paid annually. The city will CATV owner) has applied receive an initial $2,000 payment plus 3% for a franchise. burg has been granted an exclusive 25 -year of gross revenues. Installation and monthly fee for the six - franchise. The city will receive 3% of the channel system would be no more than $25 annual gross income. Tahoe City, Callf. -North Shore Cablevi- and $6, respectively. sion (multiple CATV owner) has applied Roanoke, Va.- Clearview Cable TV Co. for a franchise. Amherst, N. Y. - Frontier Television (multiple CATV owner), C. Harry Anglin, Inc., (Alfred E, Anscombe, president, has applied a La Junta, Colo. president) has for franchise. -Silver King Cable Co. been granted a franchise. Monthly fees will Salem, Va. Clearview Cable of Denver, General Communications of be from $4.50 to $4.95 - TV Co. Iola, Kan. (multiple with a $15 installation (multiple CATV owner) has applied for a CATV owner), D &M charge. City will receive percentage of reve- franchise. Installation Co. of Denver, KAVI -AM -FM Rocky nues on a graduated scale beginning and monthly fee Ford, Dale Van Gelder of La Junta with would be about $20 and $5, respectively. and an 3% up to 5,000 subscribers and going up to Firm offers a seven -channel unidentified Aspen group have each applied 6% for more than 14,000. system. for a franchise. Whatcom county, Wash. Bellingham Boonville, N. Y.- Adirondack Cablevi- Radio and Delta - Longmont, Colo.- Longmont Video Inc. sion Cable TV of Ladner, B. C., has been granted a nonexclusive franchise. Inc., Boonville, a subsidiary of Lebhar- have each been granted a franchise. Belling- Friedman Inc., New York, has been granted ham will cover the areas of Birch Bay, De Funiak Springs, Fla.- Empire Cable- a 25 -year franchise. System will begin oper- Mountain View, Neptune Beach, Ferndale vision, Jacksonville, has been granted a 20- ations in 1969 year franchise. and offer 12 channels includ- and Laurel, Delta will service the Point Installation and monthly ing ETV, a closed- circuit channel and 29- Roberts area. The county will receive 4% fees for the five -channel system would be hour weather and FM channels. Adirondack of Bellingham's annual gross revenues. 78 (FOR THE RECORD) BROADCASTING, February 12, 1968 VER a decade ago, when the the job of leading the communications broadcasting industry and its le- Young Turk bar. Son of the late Ben S. Fisher who gion of lawyers were being rocked by was assistant general counsel of the old the ex parte scandals, a group of young- Federal Radio Commission and who er communications lawyers planned to fights for founded the Fisher law firm, the young confront their elders with this crack in Ben Fisher made it on his own. the ethics of their profession. They didn't He was graduated from his father's go through with their plan principally FCBA ethics alma mater, the University of Illinois, because they were talked out of it by summa cum laude and Phi Beta Kappa. older confreres, and also because they cause of what he is trying to accom- During his undergraduate days he was weren't sure how to prosecute their plish. He's got a love for the law and president of both his sophomore and cause. is unusually articulate about it. his senior classes, president of the Sigma Today, Ben Fisher, one of those legal And he should. After all, he spent a Chi chapter and voted "the most repre- fledglings, is president of the communi- year with that most distinguished of sentative" Sigma Chi undergraduate cations bar and the question of ethics is jurists, Judge Learned Hand, after he nationally. still a problem. He's still trying to do came out of Harvard Law School, where ABA Section Chief If professional something about it. he was on the Law Review and where activity is a criterion, Ben Fisher has In his first message to the member- he was graduated magna cum laude. long proved his ability. When the Amer- ship of the Federal Communications He has, too, excellent references for ican Bar Association meets this summer Bar Association, Mr. Fisher took on the he will become chairman of that or- historic dichotomy facing the commu- ganization's administrative law section. nications bar -between those lawyers WEEK'S PROFILE He was chairman of the District of whose practice is founded on a prag- Columbia Bar Association's administra- matic approach to communications law, tive law section in 1965 -66. And in the involving in many instances a relation- FCBA, he began the climb to the pin- ship with clients that transcends mere nacle in 1956 when he was secretary. legal advice, and those who strive to He's the author of a number of law - follow strictly the precepts of the can- review articles on administrative law, in- ons of their profession. cluding one study of the procedures used "We are not," Mr. Fisher said then, by the Food and Drug Administration. in the forthright manner that is as much His talents run in other directions too. disposition, a trademark as his pleasant He's been active in Republican circles in "a trade association. We are not cap- Montgomery county, Md., an upper - We are pro- tive counsel of an industry. class suburb of Washington, and at one the charged fessional members of bar, time was president of his local civic in a by our own canon of ethics to act association. He's a member of Rotary representative capacity only...." International, and he enjoys it ( "It's Last month, Mr. Fisher was impelled great to get away from communications to remind FCBA members that legal and the law sometimes "). ethics prohibit references, in announce- is trying to bring ments by a firm, that it, or any of its While Mr. Fisher to some members, specializes in administrative back a sense of the proprieties he's also at- law. He has also warned about law of his errant associates, firms participating in their own behalf tempting to urge the FCBA into new paths. In June, the communications before the FCC and about practitioners Ben Chatburn Fisher -president, Federal bar is sponsoring, for the first time, a holding financial interests in broadcast Communications Bar Association; b. Coos two -day intellectual exercise on "Broad- stations. Bay, Ore. Feb. 6, 1923; 1st lieutenant, U.S. Touchy Question Mr. Fisher also Army Ordnance Dept., 1943-46; BA summa casting and the Democratic Processes," inherited, when he assumed the FCBA cum laude, University of Illinois, 1948; to be held in Williamsburg, Va. LLB magna cum laude, Harvard Law This seminar promises to be as re- presidency, the sticky issue of FCC School, 1951; law clerk to U. S. Circuit guests and FCBA functions. Since the Judge Learned Hand, 1951.52; partner, moved from the usual, commonplace association was formed 30 years ago, Fisher, Wayland, Duvall and Southmayd, FCBA monthly luncheon as Marshall it had been the custom to have individ- Washington; FCBA secretary and mem- McLuhan is from a hack instructor in ual lawyers and firms invite members ber of executive committee, 1956-58; broadcasting at State U. vice president, 1966-67; president, 1967- of the commission and their staff to 68; member, American Bar Association Time and his burgeoning law practice FCBA banquets and outings. Last year, special committee on code of federal have dimmed his tennis ardor somewhat. some 300 FCC members and employes administrative procedure; member, ABA He still plays but he's not the hard - were guests of the association at its an- council, chairman -elect, administrative driving star that he was when he played nual fall outing, a move that is felt to law section; member, District of Colum- on the University of Illinois team. Skiing bia Bar Association board of directors, is a new hobby, particularly since it overcome the challenged practice of 1966-67; Phi Beta Kappa, Phi Kappa Phi having them as guests of individual (national undergraduate honors society), permits him to participate with his wife members. The problem, however, still Phi Eta Sigma (freshman undergraduate and their three teen -age sons. remains. honorary society), Sigma Chi; president, An erstwhile high school and college One of Mr. Fisher's colleagues who Young Republican Club of Montgomery glee club and barbership -quartet per- County, Md., 1959; campaign chairman former, a harmonic has been on both sides of FCC prac- for Representative Charles McC. Mathias he'll swing into tice referred to him the other day as (R -Md.), 1960, 1962; campaign committee fourth at the drop of a martini. What "a gentleman in the practice of law." for Representative Gilbert Gude (R -Md.), isn't as well known, however, is that Another commented that he "exudes 1966; clubs: Barristers, National Lawyers, young Ben Fisher was known as "hot trust and confidence." Both indicate the Rotary International, Chevy Chase, Capi- lips" when he blasted the trumpet in a tol Hill; married former Jean Whiting of high- school dance band playing the jun- regard with which his fellow lawyers Boston in 1951; three sons: John, 16, hold him. But it would be an error to Richard, 14, and Robert, 9; hobbies: ior social set in Washington in the late consider him a priggish Galahad be- tennis, skiing, music. 1930's.

BROADCASTING, February 12, 1968 79 EDITORIALS

Case is still open before the U. S. Court of Appeals for the Seventh Circuit in Chicago. THE upsurge in new network television advertisers in For the FCC's militant believers in government control 1967, reported elsewhere in this issue as compiled by the Supreme Court action came as bad news. The case Broadcast Advertisers Reports, invites the quick conclusion now in Chicago is a serious challenge to FCC authority, that here at last is evidence to prove the argument that net- has been prepared by lawyers of great reputation and will work competition is the big villian in spot TV's slowdown be argued for RTNDA by Archibald Cox, former solicitor in 1967. After all, when 85 advertisers who used no net- general of the United States. The combination is as for- work television in 1966 show up on networks in 1967, as midable as any that is likely to confront the FCC and the compared with only 40 such additions the year before, there incumbent solicitor general who must argue the commis- must be something aggressive afoot, mustn't there? sion's case. Maybe so. But the evidence currently available does not But now it's a fair fight in the courts -as it would not confirm the argument. We checked the Television Bureau have been if the Supreme Court had followed the govern- of Advertising's 1966 spot records and found that of the ment's advice to proceed with the Red Lion matter. Funny 85 who didn't use network in 1966, 39 didn't use spot how fairness can be forgotten when personal advocacies either. Of the rest, only 15 spent $1 million or more in are at stake. spot; they accounted for $53 million in spot -and, in 1967, $11 million in network. Unfortunately 1967 spot estimates by advertisers are not Found weekends yet available. Only when they are-in a month or so-can there be comparisons that will show whether there was in WHY not uniform Monday holidays? That's one legis- fact any real siphoning from spot to network in 1967. lative project which finds both industry and labor behind it along with a vast majority of the electorate. They've started the ball rolling in New York .state where the as- sembly last week approved a bill to create more three -day Fair enough weekends by moving five legal holidays that fall in mid- week to the following Monday. THE extent to which pressure groups are learning to use Uniform Monday holidays should improve employe the FCC's fairness doctrine was evident in three deci- morale, production and probably sales. sions issued by the agency on Feb. 2 (BROADCASTING, Feb. Both federal and state action is needed to attain the re- 5). In the decisions such disparate organizations as the sult. Congress would legislate for the federal establishment leftist DuBois Clubs of America, the rightist John Birch in Washington and in the field. But the states would have Society and the Democratic State Central Committee of to implement their own laws, as was done by the New York California were given access to air time. legislature. Action by Congress unquestionably would en- All of these decisions were made in the cause of pro- courage states to follow through. moting robust debate on issues of importance. That is a The Smathers Bill (S. 1217, introduced last year) pro- cause that must indeed be served, but it will be less served poses that Washington's Birthday (which would be re- than frustrated by continued intrusion of the government designated President's Day), Memorial Day, Independence into programing judgments. Day, Veterans Day and Thanksgiving henceforth would The cumulative effect of fairness -doctrine cases at the fall on specified Mondays. There are slight variations of FCC must inevitably inhibit broadcasters from venturing the Smathers plan proposed in other bills that have been into controversy. The natural disinclination of broadcast introduced in the House. management to antagonize the establishment in its com- We hope industry and labor will get behind the pending munity will only be accentuated by the knowledge that the legislation now. In our view it's bound to happen, so why FCC lies in wait to give away valuable broadcast time. not this year? Fairness is of course a widely admired principle, and a doctrine adopted in its name cannot easily be faulted in its motivation. But however admirable the principle of fair- MENU ness, it must always be subordinate to the larger principle implied in the First Amendment which explicitly commands that the Congress shall pass no law abridging the freedom of speech or of the press. Sometimes the FCC has acted as though it were less subject than the Congress to constitutional restraints. Such an aotion was the agency's adoption of its fairness rules which are now under attack in the courts. A ruling a fortnight ago by the Supreme Court just might foretell the end of the FCC's fairness dogma and apparatus of enforcement. As reported in this publication last week, the Supreme Court decided to postpone consideration of one fairness case that had reached it through the lower courts until another case of larger consequence is decided by an appellate court in Chicago. The case now in the highest court involves a broadcast by the Reverend Billy James Hargis on WGCB -AM -FM Red Lion, Pa. The case for which the Su- .:p preme Court has now elected to wait is a frontal attack on Drawn for BROADCASTING by Sid Híx the FCC's fairness rules by the Radio Television News Di- "You make a lousy cup of coffee. Don't you ever watch rectors Association, CBS, NBC and others. This case is now those TV commercials?"

BO BROADCASTING, February 12, 1968