National Museums Liverpool Brand Guidelines Contents
Visual identity elements 3 Lady Lever Art Gallery 26 National Conservation Centre 44 Walker Art Gallery 62 Colour palette 4 Logo overview 27 Logo overview 45 Logo overview 63 Typeface: Soho Gothic 5 Logo colours 28 Logo colours 46 Logo colours 64 Typeface: Soho 6 National Museums Liverpool National Museums Liverpool National Museums Liverpool Type usage 7 endorsement logo 29 endorsement logo 47 endorsement logo 65 Logo relationship and positioning 30 Logo relationship and positioning 48 Logo relationship and positioning 66 National Museums Liverpool 8 Integrated lock-up 31 Integrated lock-up 49 Integrated lock-up 67 Logo overview 9 Full colour logos 10 Merseyside Maritime Museum 32 Sudley House 50 World Museum Liverpool 68 Greyscale logo 11 Logo overview 33 Logo overview 51 Logo overview 69 Single colour logo 12 Logo colours 34 Logo colours 52 Logo colours 70 Black logo 13 National Museums Liverpool National Museums Liverpool National Museums Liverpool White logo 14 endorsement logo 35 endorsement logo 53 endorsement logo 71 Favicon 15 Logo relationship and positioning 36 Logo relationship and positioning 54 Logo relationship and positioning 72 Business card 16 Integrated lock-up 37 Integrated lock-up 55 Integrated lock-up 73 Letterhead 17 Applications 18 Museum of Liverpool 38 UK Border Agency Logo overview 39 National Museum 56 International Slavery Museum 20 Logo colours 40 Logo overview 57 Logo overview 21 National Museums Liverpool Logo colours 58 Logo colours 22 endorsement logo 41 National Museums Liverpool National Museums Liverpool Logo relationship and positioning 42 endorsement logo 59 endorsement logo 23 Integrated lock-up 43 Logo relationship and positioning 60 Logo relationship and positioning 24 Integrated lock-up 61 Integrated lock-up 25
2 National Museums Liverpool Brand guidelines – June 2010 Visual identity elements
3 National Museums Liverpool Brand guidelines – June 2010 Visual identity elements National Museums Liverpool International Slavery Turquoise Museum Lime Colour palette Pantone 3135 C100 M0 Y20 K0 Pantone 398 R0 G115 B195 C14 M5 Y100 K29 R194 G182 B0
Lady Lever Art Gallery Merseyside Maritime Light Blue Museum Dark Blue Pantone 7454 C62 M23 Y4 K11 Pantone 3025 R128 G162 B100 C100 M27 Y10 K56 R0 G87 B130 The colour palette comprises eight colours in addition to black and white.
Turquoise is the colour used for Museum of Liverpool National Conservation applications relating to National Museums Pink Centre Red Liverpool as a whole. In addition, each Pantone Process Magenta individual venue within National Museums C0 M100 Y0 K0 Pantone 192 R226 G1 B123 C0 M96 Y60 K0 Liverpool has been assigned a colour. R226 G1 B61
Sudley House UK Border Agency Purple National Museum Grey Pantone 249 C44 M95 Y7 K32 Pantone Warm Grey 8 R132 G2 B102 C17 M25 Y25 K49 R170 G160 B150
Walker Art Gallery World Museum Dark Red Green
Pantone 187 Pantone 370 C8 M100 Y79 K28 C66 M1 Y100 K25 R193 G2 B45 R106 G148 B24
Black White
C0 M0 Y0 K100 C0 M0 Y0 K0 R0 G0 B0 R255 G255 B255
4 National Museums Liverpool Brand guidelines – June 2010 Visual identity elements Typeface: Soho Gothic
The National Museums Liverpool typeface Soho Gothic Thin Soho Gothic Thin Italic is called ‘Soho’. It should be used in all ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ applications for National Museums Liverpool abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz and all of its venues. 1234567890 1234567890
Soho is available in two different versions: Soho Gothic Light Soho Gothic Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ Soho Gothic is a sans serif typeface, Soho is abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz its serif companion which is shown on the 1234567890 1234567890 following page. Both styles are available in many different weights and versions that Soho Gothic Regular Soho Gothic Italic allow for variety and flexibility in designs ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ across applications and venues. abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 1234567890
Soho Gothic Medium Soho Gothic Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 1234567890
Soho Gothic Bold Soho Gothic Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 1234567890
Soho Gothic Ultra Soho Gothic Ultra Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 1234567890
5 National Museums Liverpool Brand guidelines – June 2010 Visual identity elements Typeface: Soho
Soho is the serif version of Soho Gothic Soho Thin Soho Thin Italic (shown on the previous page). Both styles ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ are available in many different weights and abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz versions that allow for variety and flexibility 1234567890 1234567890 in design. Soho Light Soho Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ Both typefaces should be used in all abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz applications for National Museums Liverpool 1234567890 1234567890 and all of its venues. Soho Regular Soho Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 1234567890
Soho Medium Soho Medium Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 1234567890
Soho Bold Soho Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 1234567890
Soho Heavy Soho Heavy Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 1234567890
Soho Ultra Soho Ultra Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 1234567890
6 National Museums Liverpool Brand guidelines – June 2010 Visual identity elements Type usage Heading Heading Headings All styles of Soho and Soho Gothic can be used in headings. Several weights can be used within one application. There isn’t Heading a preferred weight or style. The size of headings is flexible. Flexible headings
Subheadings and body copy For body copy and subheadings within body copy the weights Light and Bold should be used. Soho Gothic is the primary font for use in body copy and subheading. The Subheading Gothic Subheading Serif serif version Soho may be used in addition. Soho Gothic Bold Soho Bold Example paragraphs of body copy in both versions are shown to the right. Body copy Gothic Body copy Serif Minimum type size Soho Gothic Light Soho Light The minimum type size for all type is 9pt.
Subheading in Soho Gothic Subheading in Soho Body copy set in Soho Gothic. Body copy set in Soho. Consectetuer Consectetuer adipiscing elit. Morbi adipiscing elit. Morbi commodo, ipsum commodo, ipsum sed pharetra gravida, sed pharetra gravida, orci magna orci magna rhoncus neque, id pulvinar rhoncus neque, id pulvinar odio lorem odio lorem non turpis. Nullam sit amet non turpis. Nullam sit amet enim. enim. Suspendisse id velit vitae ligula Suspendisse id velit vitae ligula volutpat volutpat. Sed quis velit. Nulla facilisi. Nulla Sed quis velit. Nulla facilisi. Nulla libero. libero. Vivamus pharetra posuere sapien. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper, lectus nunc eget euismod ullamcorper, lectus nunc ullamcorper orc fermentum. ullamcorper orci fermentum.
Example of body copy and subheading in Soho Gothic Example of body copy and subheading in Soho
7 National Museums Liverpool Brand guidelines – June 2010 National Museums Liverpool
If you have any queries regarding these guidelines, please contact the Marketing and Communications team: 0151 478 4616
8 National Museums Liverpool Brand guidelines – June 2010 National Museums Liverpool Logo overview
The National Museums Liverpool logo Whenever possible the National Museums Exclusion zone represents a ribbon that forms the letter ‘L’. Liverpool logo should be reproduced in x It has been specially drawn and should not be full colour. Different versions for specific altered or recreated in any way. Artwork files applications have been created for those in a number of different formats are available instances where full colour reproduction from the National Museums Liverpool is not possible or practical. x Marketing and Communications team. Full colour
Whenever possible the logo should be x
National Museums Liverpool produced in full colour. Turquoise
Pantone 3135 Greyscale x x C100 M0 Y20 K0 R0 G148 B179 The greyscale logo should be used when x printing in black and white. 6x
Single colour x corresponds to 1/6 the width of the logo SIngle colour logos should be used when printing in special colours using the Pantone colour system.
Black A black version of the logo is available for exceptional applications such as fax templates or screenprinting.
White A white version of the logo is available for use on dark backgrounds.
9 National Museums Liverpool Brand guidelines – June 2010 National Museums Liverpool Full colour logo NML_Turquoise_CMYK Full colour logo NML_Turquoise_RGB
The National Museums Liverpool logo For print should be used in full colour wherever Artwork files are available in CMYK colours possible. Artwork files are available in a as EPS and JPEG files. Minimum size variety of different digital formats. For on-screen JPEG logo files in RGB colour are available for all on-screen applications.
Please note Microsoft Office applications such as Word and PowerPoint can only use RGB JPEGs. Make sure you use only these files when placing logos in Microsoft Office documents, even if they are intended for print. 31mm
Small usage To ensure that the elements within the logo remain discernible, it should not be
reproduced smaller than the minimum Small usage full colour logo width of 31mm. For sizes smaller than NML_Small_Turquoise_CMYK Maximum size 31mm a special logo has been created A special version of the logo for use at sizes below 31mm width has shown to the right. been created. The size and colour relationship between elements has been changed to ensure optimum reproduction at these smaller sizes.
The minimum size for this small usage Minimum size version of the logo is 15mm width.
30mm 15mm
10 National Museums Liverpool Brand guidelines – June 2010 National Museums Liverpool Greyscale logo Greyscale logo NML_Greyscale
A greyscale version of the logo is available for applications printed in black and white.
Artwork files are available as EPS, TIFF or Minimum size JPEG files.
The greyscale version of the logo can also be used on dark or coloured backgrounds. Please ensure that there is sufficient contrast. Alternatively, a white logo for use on dark or coloured backgrounds is also available. This is shown on page 14.
31mm
Small usage greyscale logo NML_Small_Greyscale Maximum size A special version of the logo for Example of logo on dark background use at sizes below 31mm width has been created. The size and colour relationship between elements has been changed to ensure optimum reproduction at these smaller sizes.
The minimum size for this small usage Minimum size version of the logo is 15mm width.
30mm 15mm
11 National Museums Liverpool Brand guidelines – June 2010 National Museums Liverpool Single colour logo Single colour logo NML_Turquoise_Pantone3135
SIngle colour versions of the logo are available in EPS format. These files should be used when printing in special colours Minimum size using the Pantone colour system.
31mm
Small usage single colour logo NML_Small_Turquoise_Pantone3135 Maximum size A special version of the logo for use at sizes below 31mm width has been created. The size and colour relationship between elements has been changed to ensure optimum reproduction at these smaller sizes.
The minimum size for this small usage Minimum size version of the logo is 15mm width.
30mm 15mm
12 National Museums Liverpool Brand guidelines – June 2010 National Museums Liverpool Black logo Black logo NML_Black
For exceptional applications such as fax templates or screenprinting a solid black version of the logo is available as EPS and Minimum size JPEG files.
31mm
Small usage black logo NML_Small_Black Maximum size A special version of the logo for use at sizes below 31mm width has been created. The size and colour relationship between elements has been changed to ensure optimum reproduction at these smaller sizes.
The minimum size for this small usage Minimum size version of the logo is 15mm width.
30mm 15mm
13 National Museums Liverpool Brand guidelines – June 2010 National Museums Liverpool White logo White logo NML_Greyscale
A white version of the logo is available for use on dark backgrounds or solid colour background where the background colour Minimum size is too similar to Turqouise. There must be sufficient contrast between the logo and the background colour. Artwork files are available in EPS format.
31mm
Small usage white logo NML_Small_White Maximum size A special version of the logo for Example of logo on solid colour background use at sizes below 31mm width has been created. The size and colour relationship between elements has been changed to ensure optimum reproduction at these smaller sizes.
The minimum size for this small usage Minimum size version of the logo is 15mm width.
30mm 15mm
14 National Museums Liverpool Brand guidelines – June 2010 National Museums Liverpool Favicons
When creating websites for National Favicon NML_Favicon16px Museums Liverpool and its venues a favicon should be used. Favicons are the small icons that are visible in the address bar of a browser.
A special favicon has been created and pixels 16 is availabe in PNG format.
15 National Museums Liverpool Brand guidelines – June 2010 National Museums Liverpool Business card
31mm
On business cards the National Museums 4mm Liverpool logo appears on the front above the name and contact details. The logos of all venues appear in colour on the reverse.
Size 85 x 55 (portrait)
Front NML logo 31mm wide
Name James Sample Soho Gothic Bold Sample Title 9pt (size) / 11pt (leading) William Brown Street Liverpool L3 8EN Job title, address and contact details Soho Gothic Light T: 0151 478 4393 9pt (size) / 10.5pt* (leading) F: 0151 478 4393 jamessample@ *4.5pt leading between paragraphs liverpoolmuseums.org.uk 4mm Back 5mm Venue logos Full colour
16 National Museums Liverpool Brand guidelines – June 2010 National Museums Liverpool Letterhead
35mm 5mm
Date
57mm 94mm
The National Museums Liverpool 110mm Address line 1 National Museums Liverpool Address line 2 Head Office Address line 3 letterhead includes the logo in the top 127 Dale Street Address line 4 LiverpooL L2 2JH left. The logos of the individual venues T: 0151 207 0001 F: 0830151 207 00 appear in colour in the left margin. E: [email protected] www.liverpoolmuseums.org.uk
Size A4 210mm x 297mm Dear Angus, Na feu faccum quatin hent lorpero dolobor sumsandiam volore eraessenisl iriusto odit euisse dipisim velismolessi blaorti ncipsus ciliquam, quip eugait praessi blandigna faci bla faccumsan NML logo henisisse minim dolore dolumsan et lan henibh eugueros nulla commy nullam, commodolum nullandit ing eui blaoreet, conulputem nibh estions endionse doluptatue molum do odiam, 35mm wide vullaore magna feugue tie velesto od dit vel iure feuisim inisl delenim aliquis augait lorper suscillandip et, consed dolorpe rcinit velendit ing etumsan henim acilluptat aut aliquam zzrit velendiatin ea commodo loborero diat.
Address and contact details Loreros alis erat accum ver atisl init luptat, secte feugiam etueriure vulla consenim del estio odolortie modignim non henis aliscillum euguer ametuero od modolobore velis dunt la commy Title nit lore consenis do consequi er augait alit iure eum zzrilis cilisim elenismolore coreet eum Soho Gothic Bold nulluptat. Feui blaore ero exercin henibh et ulput laor augiatumsan vel ing essectem velit alit ad dolore eugiamcommy nim dolor iustissi blaortionsed ea am nulla faci tie consequisl do enim 9pt (size) / 11pt (leading) dolor sis augait illuptat. Acin ut vel dipsum dipsusc iduisit ex esequis nulla am.
Kind regards, Address Soho Gothic Light 9pt (size) / 11pt* (leading) *5.5pt leading between paragraphs
Venue logos Full colour
50mm
17 National Museums Liverpool Brand guidelines – June 2010 National Museum Liverpool Applications
An example of how all the elements of the National Museums Liverpool visual identity come together to form a distinct visual style is shown here.
18 National Museums Liverpool Brand guidelines – June 2010 National Museum Liverpool Applications
An example of how all the elements of the National Museums Liverpool visual identity come together to form a distinct visual style is shown here.
19 National Museums Liverpool Brand guidelines – June 2010 International Slavery Museum
If you have any queries regarding these guidelines, please contact the Marketing and Communications team: 0151 478 4616
20 National Museums Liverpool Brand guidelines – June 2010 International Slavery Museum Logo overview
The International Slavery Museum logo has been specially drawn and should not be altered or recreated in any way. Artwork files in a number of different formats are available from the National Museums Liverpool Marketing and Communications team.
Exclusion zone International Slavery Museum x Lime x Pantone 398 C14 M5 Y100 K29 R174 G164 B0
x
x
8x
x corresponds to 1/8 the width of the logo
21 National Museums Liverpool Brand guidelines – June 2010 International Slavery Museum Colour logo ISM_Lime_CMYK ISM_Lime_Pantone398 Logo colours ISM_Lime_RGB
The International Slavery Museum logo should only be reproduced in black, white or Lime. Artwork files are available in a variety of different digital formats. Ensure that you use the Black logo correct file format suitable for your application. ISM_Black
For print Artwork files are available in Pantone, CMYK and monochrome colours as EPS and JPEG files.
For on-screen JPEG logo files in RGB colour are available for all on-screen applications.
Please note Microsoft Office applications such as Word and PowerPoint can only use RGB JPEGs. Make sure you use only these files when placing logos in
Microsoft Office documents, even if they are White logo intended for print. ISM_White
22 National Museums Liverpool Brand guidelines – June 2010 International Slavery Museum Standard logo National Museums Liverpool NML_ISM_CMYK endorsement logo
The International Slavery Museum logo For print should always be used together with the Artwork files are available in CMYK colours
National Museums Liverpool logo. The as EPS and JPEG files. Minimum size relationship between the two logos is flexible (as shown on the following page) For on-screen but they must always appear together. JPEG logo files in RGB colour are available for all on-screen applications. A special version of the National Museums Liverpool logo has been created for use Please note specifically in combination with the Microsoft Office applications such as Word International Slavery Museum logo. It is Lime and PowerPoint can only use RGB JPEGs. and available in a variety of digital formats. Make sure you use only these files when placing logos in Microsoft Office documents, even if they are intended for print. 31mm
Small usage To ensure that the elements within the logo remain discernible, it should not be
reproduced smaller than the minimum Small usage endorsement logo width of 31mm. For sizes smaller than NML_ISM_Small_CMYK Maximum size 31mm a special logo has been created A special version of the NML endorsement logo has been created shown to the right. for use at sizes below 31mm width. The size and colour relationship between elements has been changed to ensure optimum reproduction at these smaller sizes. Minimum size The minimum size for this small usage version of the logo is 15mm width.
30mm 15mm
23 National Museums Liverpool Brand guidelines – June 2010 International Slavery Museum Logo relationship and positioning
The International Slavery Museum logo must always appear together with the National Museums Liverpool logo. The relationship between the two logos follows a simple flexible system.
The National Museums Liverpool logo should always appear towards the left edge of a layout. The position and size of the International Slavery Museum logo is flexible.
To the right are some examples showing how the two logos can be used together freely.
24 National Museums Liverpool Brand guidelines – June 2010 International Slavery Museum Intergrated lock-up
The top of the International Slavery Museum logo aligns to the top of the National Museums Liverpool logo
When the International Slavery Museum logo is integrated with the National Museums Liverpool logo to form a single unit 60% x (lock-up), the relationship between both logos follows the principle shown here. x
The left edge of the International Slavery Museum logo is aligned to the left edge of the words National Museums Liverpool
25 National Museums Liverpool Brand guidelines – June 2010 Lady Lever Art Gallery
If you have any queries regarding these guidelines, please contact the Marketing and Communications team: 0151 478 4616
26 National Museums Liverpool Brand guidelines – June 2010 Lady Lever Art Gallery Logo overview
The Lady Lever Art Gallery logo has been specially drawn and should not be altered or recreated in any way. Artwork files in a number of different formats are available from the National Museums Liverpool Marketing and Communications team.
Exclusion zone Lady Lever Art Gallery Light Blue x
Pantone 7454 x C62 M23 Y4 K11 R100 G147 B181
x
x
10x
x corresponds to 1/10 the width of the logo
27 National Museums Liverpool Brand guidelines – June 2010 Lady Lever Art Gallery Colour logo LL_LightBlue_CMYK LL_LightBlue_Pantone7454 Logo colours LL_LightBlue_RGB
The Lady Lever Art Gallery logo should only be reproduced in black, white or Light Blue. Artwork files are available in a variety of different digital formats. Ensure that you use the correct file Black logo format suitable for your application. LL_Black
For print Artwork files are available in Pantone, CMYK and monochrome colours as EPS and JPEG files.
For on-screen JPEG logo files in RGB colour are available for all on-screen applications.
Please note Microsoft Office applications such as Word and PowerPoint can only use RGB JPEGs. Make sure you use only these files when placing logos in
Microsoft Office documents, even if they are White logo intended for print. LL_White
28 National Museums Liverpool Brand guidelines – June 2010 Lady Lever Art Gallery Endorsement logo National Museums Liverpool NML_LL_CMYK endorsement logo
The Lady Lever Art Gallery logo should For print always be used together with the National Artwork files are available in CMYK colours
Museums Liverpool logo. The relationship as EPS and JPEG files. Minimum size between the two logos is flexible (as shown on the following page) but they For on-screen must always appear together. JPEG logo files in RGB colour are available for all on-screen applications. A special version of the National Museums Liverpool logo has been created for use Please note specifically in combination with the Lady Microsoft Office applications such as Word Lever Art Gallery logo. It is Light Blue and and PowerPoint can only use RGB JPEGs. available in a variety of digital formats. Make sure you use only these files when placing logos in Microsoft Office documents, even if they are intended for print. 31mm
Small usage To ensure that the elements within the logo remain discernible, it should not be
reproduced smaller than the minimum Small usage endorsement logo width of 31mm. For sizes smaller than NML_LL_Small_CMYK Maximum size 31mm a special logo has been created A special version of the NML endorsement logo has been created shown to the right. for use at sizes below 31mm width. The size and colour relationship between elements has been changed to ensure optimum reproduction at these smaller sizes. Minimum size The minimum size for this small usage version of the logo is 15mm width.
30mm 15mm
29 National Museums Liverpool Brand guidelines – June 2010 Lady Lever Art Gallery Logo relationship and positioning
The Lady Lever Art Gallery logo must always appear together with the National Museums Liverpool logo. The relationship between the two logos follows a simple flexible system.
The National Museums Liverpool logo should always appear towards the left edge of a layout. The position and size of the Lady Lever Art Gallery logo is flexible.
To the right are some examples showing how the two logos can be used together freely.
30 National Museums Liverpool Brand guidelines – June 2010 Lady Lever Art Gallery Integrated lock-up
When the Lady Lever Art Gallery logo is integrated with the National Museums Liverpool logo to form a single unit (lock- up), the relationship between both logos follows the principle shown here. x 50% x
The baseline of ‘Art Gallery’ aligns to the top of the vertical section of the National Museums Liverpool logo
The left edge of the Lady Lever Art Gallery logo is aligned to the left edge of the words National Museums Liverpool
31 National Museums Liverpool Brand guidelines – June 2010 Merseyside Maritime Museum
If you have any queries regarding these guidelines, please contact the Marketing and Communications team: 0151 478 4616
32 National Museums Liverpool Brand guidelines – June 2010 Merseyside Maritime Museum Logo overview
The Merseyside Maratime Museum logo has been specially drawn and should not be altered or recreated in any way. Artwork files in a number of different formats are available from the National Museums Liverpool Marketing and Communications team.
Exclusion zone
Merseyside Maritime Museum x Dark Blue x Pantone 3025 C100 M27 Y10 K56 R0 G81 B114
x x
x
8x
x corresponds to 1/8 the width of the logo
33 National Museums Liverpool Brand guidelines – June 2010 Merseyside Maritime Museum Colour logo MMM_Blue_CMYK MMM_Blue_Pantone3025 Logo colours MMM_Blue_RGB
The Merseyside Maritime Museum logo should only be reproduced in black, white or Dark Blue. Artwork files are available in a variety of different digital formats. Ensure that you use the Black logo correct file format suitable for your application. MMM_Black
For print Artwork files are available in Pantone, CMYK and monochrome colours as EPS and JPEG files.
For on-screen JPEG logo files in RGB colour are available for all on-screen applications.
Please note Microsoft Office applications such as Word and PowerPoint can only use RGB JPEGs. Make sure you use only these files when placing logos in
Microsoft Office documents, even if they are White logo intended for print. MMM_White
34 National Museums Liverpool Brand guidelines – June 2010 Merseyside Maritime Museum Endorsement logo National Museums Liverpool NML_MMM_CMYK endorsement logo
The Merseyside Maritime Museum logo For print should always be used together with the Artwork files are available in CMYK colours
National Museums Liverpool logo. The as EPS and JPEG files. Minimum size relationship between the two logos is flexible (as shown on the following page) For on-screen but they must always appear together. JPEG logo files in RGB colour are available for all on-screen applications. A special version of the National Museums Liverpool logo has been created for use Please note specifically in combination with the Microsoft Office applications such as Word Merseyside Maritime Museum logo. It and PowerPoint can only use RGB JPEGs. is Dark Blue and available in a variety of Make sure you use only these files when digital formats. placing logos in Microsoft Office documents, even if they are intended for print. 31mm
Small usage To ensure that the elements within the logo remain discernible, it should not be
reproduced smaller than the minimum Small usage endorsement logo width of 31mm. For sizes smaller than NML_MMM_Small_CMYK Maximum size 31mm a special logo has been created A special version of the NML endorsement logo has been created shown to the right. for use at sizes below 31mm width. The size and colour relationship between elements has been changed to ensure optimum reproduction at these smaller sizes. Minimum size The minimum size for this small usage version of the logo is 15mm width.
30mm 15mm
35 National Museums Liverpool Brand guidelines – June 2010 Merseyside Maritime Museum Logo relationship and positioning
The Merseyside Maritime Museum logo must always appear together with the National Museums Liverpool logo. The relationship between the two logos follows a simple flexible system.
The National Museums Liverpool logo should always appear towards the left edge of a layout. The position and size of the Merseyside Maritime Museum logo is flexible.
To the right are some examples showing how the two logos can be used together freely.
36 National Museums Liverpool Brand guidelines – June 2010 Merseyside Maritime Museum Integrated lock-up
The top of the Merseyside Maritime Museum logo aligns to the top of the National Museums Liverpool logo
When the Merseyside Maritime Museum logo is integrated with the National Museums Liverpool logo to form a single unit 60% x (lock-up), the relationship between both logos follows the principle shown here. x
The left edge of the Merseyside Maritime Museum logo is aligned to the left edge of the words National Museums Liverpool
37 National Museums Liverpool Brand guidelines – June 2010 Museum of Liverpool
If you have any queries regarding these guidelines, please contact the Marketing and Communications team: 0151 478 4616
38 National Museums Liverpool Brand guidelines – June 2010 Museum of Liverpool Logo overview
The Museum of Liverpool logo has been specially drawn and should not be altered or recreated in any way. Artwork files in a number of different formats are available from the National Museums Liverpool Marketing and Communications team.
Exclusion zone Museum of Liverpool Pink x
Pantone Process Magenta x C0 M100 Y0 K0 R209 G0 B116
x
x
10x
x corresponds to 1/10 the width of the logo
39 National Museums Liverpool Brand guidelines – June 2010 Museum of Liverpool Colour logo MOL_Pink_CMYK MOL_Pink_PantoneMagenta Logo colours MOL_Pink_RGB
The Museum of Liverpool logo should only be reproduced in black, white or Pink. Artwork files are available in a variety of different digital formats. Ensure that you use the correct file Black logo format suitable for your application. MOL_Black
For print Artwork files are available in Pantone, CMYK and monochrome colours as EPS and JPEG files.
For on-screen JPEG logo files in RGB colour are available for all on-screen applications.
Please note Microsoft Office applications such as Word and PowerPoint can only use RGB JPEGs. Make sure you use only these files when placing logos in
Microsoft Office documents, even if they are White logo intended for print. MOL_White
40 National Museums Liverpool Brand guidelines – June 2010 Museum of Liverpool Endorsement logo National Museums Liverpool NML_MOL_CMYK endorsement logo
The Museum of Liverpool logo should For print always be used together with the National Artwork files are available in CMYK colours
Museums Liverpool logo. The relationship as EPS and JPEG files. Minimum size between the two logos is flexible (as shown on the following page) but they For on-screen must always appear together. JPEG logo files in RGB colour are available for all on-screen applications. A special version of the National Museums Liverpool logo has been created for use Please note specifically in combination with the Microsoft Office applications such as Word Museum of Liverpool logo. It is Pink and and PowerPoint can only use RGB JPEGs. available in a variety of digital formats. Make sure you use only these files when placing logos in Microsoft Office documents, even if they are intended for print. 31mm
Small usage To ensure that the elements within the logo remain discernible, it should not be
reproduced smaller than the minimum Small usage endorsement logo width of 31mm. For sizes smaller than NML_MOL_Small_CMYK Maximum size 31mm a special logo has been created A special version of the NML endorsement logo has been created shown to the right. for use at sizes below 31mm width. The size and colour relationship between elements has been changed to ensure optimum reproduction at these smaller sizes. Minimum size The minimum size for this small usage version of the logo is 15mm width.
30mm 15mm
41 National Museums Liverpool Brand guidelines – June 2010 Museum of Liverpool Logo relationship and positioning
The Museum of Liverpool logo must always appear together with the National Museums Liverpool logo. The relationship between the two logos follows a simple flexible system.
The National Museums Liverpool logo should always appear towards the left edge of a layout. The position and size of the Museum of Liverpool logo is flexible.
To the right are some examples showing how the two logos can be used together freely.
42 National Museums Liverpool Brand guidelines – June 2010 Museum of Liverpool Integrated lock-up
The bottom left corner of the Museum of Liverpool logo sits within the corner of the National Museums Liverpool logo. The space should form a square. When the Museum of Liverpool logo is integrated with the National Museums Liverpool logo to form a single unit (lock-up), the relationship between both logos follows 60% x the principle shown here. x
square baseline aligns to top of the square
The left edge of the Museum of Liverpool logo is aligned to the left edge of the words National Museums Liverpool
43 National Museums Liverpool Brand guidelines – June 2010 National Conservation Centre
If you have any queries regarding these guidelines, please contact the Marketing and Communications team: 0151 478 4616
44 National Museums Liverpool Brand guidelines – June 2010 National Conservation Centre Logo overview
The National Conservation Centre logo has been specially drawn and should not be altered or recreated in any way. Artwork files in a number of different formats are available from the National Museums Liverpool Marketing and Communications team.
Exclusion zone National Conservation Centre x Red x Pantone 192 C0 M96 Y60 K0 R225 G14 B73
x
x
10x
x corresponds to 1/10 the width of the logo
45 National Museums Liverpool Brand guidelines – June 2010 National Conservation Centre Colour logo NCC_Red_CMYK NCC_Red_Pantone192 Logo colours NCC_Red_RGB
The National Conservation Centre logo should only be reproduced in black, white or Red. Artwork files are available in a variety of different digital formats. Ensure that you use the correct Black logo file format suitable for your application. NCC_Black
For print Artwork files are available in Pantone, CMYK and monochrome colours as EPS and JPEG files.
For on-screen JPEG logo files in RGB colour are available for all on-screen applications.
Please note Microsoft Office applications such as Word and PowerPoint can only use RGB JPEGs. Make sure you use only these files when placing logos in
Microsoft Office documents, even if they are White logo intended for print. NCC_White
46 National Museums Liverpool Brand guidelines – June 2010 National Conservation Centre Endorsement logo National Museums Liverpool NML_NCC_CMYK endorsement logo
The National Conservation Centre logo For print should always be used together with the Artwork files are available in CMYK colours
National Museums Liverpool logo. The as EPS and JPEG files. Minimum size relationship between the two logos is flexible (as shown on the following page) For on-screen but they must always appear together. JPEG logo files in RGB colour are available for all on-screen applications. A special version of the National Museums Liverpool logo has been created for use Please note specifically in combination with the Microsoft Office applications such as Word National Conservation Centre logo. It is Red and PowerPoint can only use RGB JPEGs. and available in a variety of digital formats. Make sure you use only these files when placing logos in Microsoft Office documents, even if they are intended for print. 31mm
Small usage To ensure that the elements within the logo remain discernible, it should not be
reproduced smaller than the minimum Small usage endorsement logo width of 31mm. For sizes smaller than NML_NCC_Small_CMYK Maximum size 31mm a special logo has been created A special version of the NML endorsement logo has been created shown to the right. for use at sizes below 31mm width. The size and colour relationship between elements has been changed to ensure optimum reproduction at these smaller sizes. Minimum size The minimum size for this small usage version of the logo is 15mm width.
30mm 15mm
47 National Museums Liverpool Brand guidelines – June 2010 National Conservation Centre Logo relationship and positioning
The National Conservation Centre logo must always appear together with the National Museums Liverpool logo. The relationship between the two logos follows a simple flexible system.
The National Museums Liverpool logo should always appear towards the left edge of a layout. The position and size of the National Conservation Centre logo is flexible.
To the right are some examples showing how the two logos can be used together freely.
48 National Museums Liverpool Brand guidelines – June 2010 National Conservation Centre Integrated
The top of the National Conservation Centre logo aligns to the top of the National Museums Liverpool logo
When the National Conservation Centre logo is integrated with the National Museums Liverpool logo to form a single unit (lock-up), 60% x the relationship between both logos follows the principle shown here. x
The left edge of the National Conservation Centre logo is aligned to the left edge of the words National Museums Liverpool
49 National Museums Liverpool Brand guidelines – June 2010 Sudley House
If you have any queries regarding these guidelines, please contact the Marketing and Communications team: 0151 478 4616
50 National Museums Liverpool Brand guidelines – June 2010 Sudley House Logo overview
The Sudley House logo has been specially drawn and should not be altered or recreated in any way. Artwork files in a number of different formats are available from the National Museums Liverpool Marketing and Communications team.
Exclusion zone Sudley House Purple x
Pantone 249 x C44 M95 Y7 K32 R117 G40 B100
x
x
8x
x corresponds to 1/8 the width of the logo
51 National Museums Liverpool Brand guidelines – June 2010 Sudley House Colour logo SH_Purple_CMYK SH_Purple_Pantone398 Logo colours SH_Purple_RGB
The Sudley House logo should only be reproduced in black, white or Purple. Artwork files are available in a variety of different digital formats. Ensure that you use the correct file Black logo format suitable for your application. SH_Black
For print Artwork files are available in Pantone, CMYK and monochrome colours as EPS and JPEG files.
For on-screen JPEG logo files in RGB colour are available for all on-screen applications.
Please note Microsoft Office applications such as Word and PowerPoint can only use RGB JPEGs. Make sure you use only these files when placing logos in
Microsoft Office documents, even if they are White logo intended for print. SH_White
52 National Museums Liverpool Brand guidelines – June 2010 Sudley House Endorsement logo National Museums Liverpool NML_SH_CMYK endorsement logo
The Sudley House logo should always be For print used together with the National Museums Artwork files are available in CMYK colours
Liverpool logo. The relationship between as EPS and JPEG files. Minimum size the two logos is flexible (as shown on the following page) but they must always For on-screen appear together. JPEG logo files in RGB colour are available for all on-screen applications. A special version of the National Museums Liverpool logo has been created for use Please note specifically in combination with the Sudley Microsoft Office applications such as Word House logo. It is Purple and available in a and PowerPoint can only use RGB JPEGs. variety of digital formats. Make sure you use only these files when placing logos in Microsoft Office documents, even if they are intended for print. 31mm
Small usage To ensure that the elements within the logo remain discernible, it should not be
reproduced smaller than the minimum Small usage endorsement logo width of 31mm. For sizes smaller than NML_SH_Small_CMYK Maximum size 31mm a special logo has been created A special version of the NML endorsement logo has been created shown to the right. for use at sizes below 31mm width. The size and colour relationship between elements has been changed to ensure optimum reproduction at these smaller sizes. Minimum size The minimum size for this small usage version of the logo is 15mm width.
30mm 15mm
53 National Museums Liverpool Brand guidelines – June 2010 Sudley House Logo relationship and positioning
The Sudley House logo must always appear together with the National Museums Liverpool logo. The relationship between the two logos follows a simple flexible system.
The National Museums Liverpool logo should always appear towards the left edge of a layout. The position and size of the Sudley House logo is flexible.
To the right are some examples showing how the two logos can be used together freely.
54 National Museums Liverpool Brand guidelines – June 2010 Sudley House Integrated lock-up
When the Sudley House logo is integrated with the National Museums Liverpool logo to form a single unit (lock-up), the relationship between both logos follows the principle 50% x shown here. x
There should be a empty space equivalent to the letter ‘H’ between the bottom of the Sudley House logo and the National Museums Liverpool logo.
The left edge of the Sudley House logo is aligned to the left edge of the words National Museums Liverpool
55 National Museums Liverpool Brand guidelines – June 2010 UK Border Agency National Museum
If you have any queries regarding these guidelines, please contact the Marketing and Communications team: 0151 478 4616
56 National Museums Liverpool Brand guidelines – June 2010 UK Border Agency National Museum Logo overview
The UK Border Agency National Museum logo has been specially drawn and should not be altered or recreated in any way. Artwork files in a number of different formats are available from the National Museums Liverpool Marketing and Communications team.
Exclusion zone UK Border Agency National Museum x Grey x Pantone Warm Grey 8 C17 M25 Y25 K49 R139 G129 B120
x
x
8x
x corresponds to 1/8 the width of the logo
57 National Museums Liverpool Brand guidelines – June 2010 UK Border Agency National Museum Colour logo UKBA_Grey_CMYK UKBA_Grey_PantoneWG8 Logo colours UKBA_Grey_RGB
The UK Border Agency National Museum logo should only be reproduced in black, white or Grey. Artwork files are available in a variety of different digital formats. Ensure that you use the Black logo correct file format suitable for your application. UKBA_Black
For print Artwork files are available in Pantone, CMYK and monochrome colours as EPS and JPEG files.
For on-screen JPEG logo files in RGB colour are available for all on-screen applications.
Please note Microsoft Office applications such as Word and PowerPoint can only use RGB JPEGs. Make sure you use only these files when placing logos in
Microsoft Office documents, even if they are White logo intended for print. UKBA_White
58 National Museums Liverpool Brand guidelines – June 2010 UK Border Agency National Museum Endorsement logo National Museums Liverpool NML_UKBA_CMYK endorsement logo
The UK Border Agency National Museum For print logo should always be used together with Artwork files are available in CMYK colours the National Museums Liverpool logo. The as EPS and JPEG files. Minimum size relationship between the two logos is flexible (as shown on the following page) For on-screen but they must always appear together. JPEG logo files in RGB colour are available for all on-screen applications. A special version of the National Museums Liverpool logo has been created for use Please note specifically in combination with the UK Microsoft Office applications such as Word Border Agency National Museum logo. and PowerPoint can only use RGB JPEGs. It is Grey and available in a variety of Make sure you use only these files when digital formats. placing logos in Microsoft Office documents, even if they are intended for print. 31mm
Small usage To ensure that the elements within the logo remain discernible, it should not be
reproduced smaller than the minimum Small usage endorsement logo width of 31mm. For sizes smaller than NML_UKBA_Small_CMYK Maximum size 31mm a special logo has been created A special version of the NML endorsement logo has been created shown to the right. for use at sizes below 31mm width. The size and colour relationship between elements has been changed to ensure optimum reproduction at these smaller sizes. Minimum size The minimum size for this small usage version of the logo is 15mm width.
30mm 15mm
59 National Museums Liverpool Brand guidelines – June 2010 UK Border Agency National Museum Logo relationship and positioning
The UK Border Agency National Museum logo must always appear together with the National Museums Liverpool logo. The relationship between the two logos follows a simple flexible system.
The National Museums Liverpool logo should always appear towards the left edge of a layout. The position and size of the UK Border Agency National Museum logo is flexible.
To the right are some examples showing how the two logos can be used together freely.
60 National Museums Liverpool Brand guidelines – June 2010 UK Border Agency National Museum Integrated lock-up
When the UK Border Agency National Museum logo is integrated with the National Museums Liverpool logo to form a single unit (lock-up), the relationship between both 50% x logos follows the principle shown here. x
There should be a empty space equivalent to the letter ‘A’ from the word ‘Agency’ between the bottom of the UK Border Agency National Museum logo and the National Museums Liverpool logo.
The left edge of the UK Border Agency National Museum logo is aligned to the left edge of the words National Museums Liverpool
61 National Museums Liverpool Brand guidelines – June 2010 Walker Art Gallery
If you have any queries regarding these guidelines, please contact the Marketing and Communications team: 0151 478 4616
62 National Museums Liverpool Brand guidelines – June 2010 Walker Art Gallery Logo overview
The Walker Art Gallery logo has been specially drawn and should not be altered or recreated in any way. Artwork files in a number of different formats are available from the National Museums Liverpool Marketing and Communications team.
Exclusion zone
Walker Art Gallery Dark Red x
Pantone 187 x C8 M100 Y79 K28 R167 G25 B48
x
x
8x
x corresponds to 1/8 the width of the logo
63 National Museums Liverpool Brand guidelines – June 2010 Walker Art Gallery Colour logo WAG_DarkRed_CMYK WAG_DarkRed_Pantone187 Logo colours WAG_DarkRed_RGB
The Walker Art Gallery logo should only be reproduced in black, white or Dark Red. Artwork files are available in a variety of different digital formats. Ensure that you use the correct file Black logo format suitable for your application. WAG_Black
For print Artwork files are available in Pantone, CMYK and monochrome colours as EPS and JPEG files.
For on-screen JPEG logo files in RGB colour are available for all on-screen applications.
Please note Microsoft Office applications such as Word and PowerPoint can only use RGB JPEGs. Make sure you use only these files when placing logos in
Microsoft Office documents, even if they are White logo intended for print. WAG_White
64 National Museums Liverpool Brand guidelines – June 2010 Walker Art Gallery Endorsement logo National Museums Liverpool NML_WAG_CMYK endorsement logo
The Walker Art Gallery logo should always For print be used together with the National Artwork files are available in CMYK colours
Museums Liverpool logo. The relationship as EPS and JPEG files. Minimum size between the two logos is flexible (as shown on the following page) but they For on-screen must always appear together. JPEG logo files in RGB colour are available for all on-screen applications. A special version of the National Museums Liverpool logo has been created for use Please note specifically in combination with the Walker Microsoft Office applications such as Word Art Gallery logo. It is Dark Red and available and PowerPoint can only use RGB JPEGs. in a variety of digital formats. Make sure you use only these files when placing logos in Microsoft Office documents, even if they are intended for print. 31mm
Small usage To ensure that the elements within the logo remain discernible, it should not be
reproduced smaller than the minimum Small usage endorsement logo width of 31mm. For sizes smaller than NML_WAG_Small_CMYK Maximum size 31mm a special logo has been created A special version of the NML endorsement logo has been created shown to the right. for use at sizes below 31mm width. The size and colour relationship between elements has been changed to ensure optimum reproduction at these smaller sizes. Minimum size The minimum size for this small usage version of the logo is 15mm width.
30mm 15mm
65 National Museums Liverpool Brand guidelines – June 2010 Walker Art Gallery Logo relationship and positioning
The Walker Art Gallery logo must always appear together with the National Museums Liverpool logo. The relationship between the two logos follows a simple flexible system.
The National Museums Liverpool logo should always appear towards the left edge of a layout. The position and size of the Walker Art Gallery logo is flexible.
To the right are some examples showing how the two logos can be used together freely.
66 National Museums Liverpool Brand guidelines – June 2010 Walker Art Gallery Integrated lock-up
When the Walker Art Gallery logo is integrated with the National Museums Liverpool logo to form a single unit (lock-up), the relationship between both logos follows 60% x the principle shown here. x
There should be a empty space equivalent to the letter ‘N’ from the word ‘National’ between the bottom of the Walker Art Gallery logo and the National Museums Liverpool logo.
The left edge of the Walker Art Gallery logo is aligned to the left edge of the words National Museums Liverpool
67 National Museums Liverpool Brand guidelines – June 2010 World Museum Liverpool
If you have any queries regarding these guidelines, please contact the Marketing and Communications team: 0151 478 4616
68 National Museums Liverpool Brand guidelines – June 2010 World Museum Logo overview
The World Museum logo has been specially drawn and should not be altered or recreated in any way. Artwork files in a number of different formats are available from the National Museums Liverpool Marketing and Communications team.
Exclusion zone World Museum Green x
Pantone 370 x C66 M1 Y100 K25 R91 G143 B34
x
x
10x
x corresponds to 1/10 the width of the logo
69 National Museums Liverpool Brand guidelines – June 2010 World Museum Colour logo WM_Green_CMYK WM_Green_Pantone370 Logo colours WM_Green_RGB
The World Museum logo should only be reproduced in black, white or Green. Artwork files are available in a variety of different digital formats. Ensure that you use the correct file Black logo format suitable for your application. WM_Black
For print Artwork files are available in Pantone, CMYK and monochrome colours as EPS and JPEG files.
For on-screen JPEG logo files in RGB colour are available for all on-screen applications.
Please note Microsoft Office applications such as Word and PowerPoint can only use RGB JPEGs. Make sure you use only these files when placing logos in
Microsoft Office documents, even if they are White logo intended for print. WM_White
70 National Museums Liverpool Brand guidelines – June 2010 World Museum Endorsement logo National Museums Liverpool NML_WM_CMYK endorsement logo
The World Museum logo should always be For print used together with the National Museums Artwork files are available in CMYK colours
Liverpool logo. The relationship between as EPS and JPEG files. Minimum size the two logos is flexible (as shown on the following page) but they must always For on-screen appear together. JPEG logo files in RGB colour are available for all on-screen applications. A special version of the National Museums Liverpool logo has been created for use Please note specifically in combination with the World Microsoft Office applications such as Word Museum logo. It is Green and available in a and PowerPoint can only use RGB JPEGs. variety of digital formats. Make sure you use only these files when placing logos in Microsoft Office documents, even if they are intended for print. 31mm
Small usage To ensure that the elements within the logo remain discernible, it should not be
reproduced smaller than the minimum Small usage endorsement logo width of 31mm. For sizes smaller than NML_WM_Small_CMYK Maximum size 31mm a special logo has been created A special version of the NML endorsement logo has been created shown to the right. for use at sizes below 31mm width. The size and colour relationship between elements has been changed to ensure optimum reproduction at these smaller sizes. Minimum size The minimum size for this small usage version of the logo is 15mm width.
30mm 15mm
71 National Museums Liverpool Brand guidelines – June 2010 World Museum Logo relationship and positioning
The World Museum logo must always appear together with the National Museums Liverpool logo. The relationship between the two logos follows a simple flexible system.
The National Museums Liverpool logo should always appear towards the left edge of a layout. The position and size of the World Museum logo is flexible.
To the right are some examples showing how the two logos can be used together freely.
72 National Museums Liverpool Brand guidelines – June 2010 World Museum Integrated lock-up
The top of the ‘W’ aligns to the top of the National Museums Liverpool logo
When the World Museum logo is integrated with the National Museums Liverpool logo to form a single unit (lock-up), the relationship 60% x between both logos follows the principle shown here. x
The left edge of the World Museum Liverpool logo is aligned to the left edge of the words National Museums Liverpool
73 National Museums Liverpool Brand guidelines – June 2010