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The Games Market THE GAMES MARKET ® The Largest Print Influencer of Men 18-34 in the United States Over 7.5 Million Subscribers – 30 Million Total Reach ® THE GAMES MARKET Video games are the future. From education and business, to art and entertainment, our Computer & Video Game Total Consumer Spend On industry brings together the most U.S. Sales 2010-2016 Games Industry 2016 (in Billions) (in Billions) innovative” and creative minds to create the most engaging, 2010 2016 immersive and breathtaking experiences we’ve ever $17.5 $24.5 $30.4 seen. The brilliant developers, Source: Entertainment Software Association 2017 Report designers and creators behind our games have and will continue to push the envelope, 54% driving unprecedented leaps in of the most PROJECTED ANNUAL GROWTH RATE technology impacting everyday frequent gamers (CAGR) 2013-2018 life for years to come. feel that video games provide Michael D. Gallagher Video Games more value for President and CEO Entertainment Software Association their money than : ” Filmed Entertainment DVDs TV Subscriptions Music Music 0 1 2 3 4 5 6 of U.S. households are home to at least one Source: PricewaterhouseCoopers 2013-2018 Global Entertainment and Media Outlook Going to the movies person who plays video games regularly 65% (3 hours or more per wk.) ® OUR DEMOGRAPHIC Gfk MRI Custom Magazine Reader Study May 2018 72% MALE MEDIAN AGE 35 Active Lifestyles Beyond The Games The Game Informer audience is an active and T12-17 4% involved, heavy consumer. A18-24 16.7% • Game Informer readers are active, career A18-34 51.3% professionals who are homeowners, car owners, and enjoy above-average 44.7% A35+ incomes to support their lifestyle. A21+ 93.7% • Our readers are frequent consumers purchasing electronics, sporting goods, clothes, furnishings, insurance and more. MEDIAN HH INCOME $67,700 • Our readers want to be entertained. ATTENDED/GRADUATED COLLEGE 75.1% They dine out, go to movies, and travel regularly. HIGH SCHOOL GRAD+ 97.1% • Our readers have a passion for MARRIED 45.1% video games. MARRIED + PARTNERED 52.1% • Game Informer is their #1 source to fuel SINGLE/NEVER MARRIED 38.8% that passion. EMPLOYED 81.6% EMPLOYED FULL TIME 67.1% ® CIRCULATION 2017 AAM TOP 25 Dec 2017 Over the course of 27 years, the brand power of Game Informer Total Paid & Verified Rank Publication Name Circulation evolved beyond “The Final Word on Computer & Video 1 AARP The Magazine 23,802,452 Games” and into: "The World’s #1 Computer & Video 2 AARP Bulletin 23,337,836 3 Better Homes and Gardens 7,636,682 Game Magazine” 4 7,585,296 5 AAA Living 4,865,752 6 Good Housekeeping 4,315,905 7 Family Circle 4,046,352 8 People 3,411,860 9 Woman's Day 3,254,234 7,585296 10 National Geographic 3,066,534 subscribers 11 Cosmopolitan 3,046,767 12 Time 3,021,628 13 Reader's Digest 3,017,182 14 Southern Living 2,819,917 1 in 43 Sports Illustrated 2,727,260 people in the .S. 15 subscribe to 16 Taste of Home 2,542,948 Game Informer 17 Shape 2,528,730 18 O, The Oprah Magazine 2,299,008 19 Glamour 2,289,545 20 Redbook 2,226,463 21 Parents 2,208,845 22 Family Fun Magazine 2,140,391 23 ESPN The Magazine 2,131,108 24 Martha Stewart Living 2,062,321 25 Seventeen 2,097,782 ® A WINNING MODEL ame Informer's approach G is direct and has been for over 27 years: Sell subscriptions face-to-face in an environment where active video game players are most likely to be found... GameStop is the world's largest specialty in video game stores. games retailer with nearly 4,000 stores in the U.S. alone. Our unique and exclusive relationship with GameStop creates the most powerful symbiosis in the games TRUST INFLUENCE SALE market. More power to the players, indeed! almost 7 ( that’s people! 92% million of readers said they trust GI reiews. At GameStop, selling Game Informer subscriptions is like selling candy in a candy store. Knowing that my customers are into games,” I lead them to the best magazine on the shelf, in the same way that I lead them to the best games on the shelf. I just let MM 6.9 MM 5.6( ( my customers know what I believe: Game 91% 74% Informer magazine is the most entertaining of readers hae of readers agree games magazine and hands-down the best made a purchase that GI influences after seeing or their purchases. resource you’ll ever find. reading about a product in GI. Sean Allen GameStop Store Manager ® ” CONSUMER ADVERTISING PARTNERS ® THEINDEPENDENT GAMES MARKET SUBSCRIBER STUDY Affinity 26 years ago we set out to create a magazine that gamers would love for 2.7hrs the contest as well as earn their trust. Mean time spent reading each issue 4+ hours 21% 91% 3-4 hours 16% 2-3 hours 18% are very satisfied with 1-2 hours 27% Game Informer and 30-60 minutes 14% enjoy reading the magazine each month 0-30 minutes 4% Not at all 0% 97% Why did you initially subscribe to GI? agree that 65% for magazine & the discount Game Informer provides better, more reliable Reading Habits 29% for the discount only buying information than 6% it was a gift any games magazine Game Informer readers love our content. Our pages are read, re-read, collected, and passed along to friends. Do you plan to renew your subscription? 23% Read about 3/4 67% Yes 80% 31% Not sure 2% No agree Game Informer is the mist entertaining 45% games magazie they 18% 86% Read Read all or almost all What other video game publications do currently read Read about 1/2 1/2 or you read regularly? More of (at least three out of four issues) 8% Each Issue Read about 1/4 15% Official Xbox Magazine 77% save their copies of Game Informer for future reference 6% Skim Only ® THEINDEPENDENT GAMES MARKET SUBSCRIBER STUDY Game Informer Readers Game Informer Readers Game Informer Readers PURCHASING SOURCES CURRENTLY OWN PLANS TO PURCHASE for computer/video game systems, for computer/video game systems, (in the next 12 months) including handhelds, as well as games including handhelds, as well as games XBox One 33% 2,503,148 GameStop 96% 6,798,472 PS4 67% 5,082,148 PlayStation 4 38% 2,882,412 Best Buy 47% 3,565,089 Windows PC 60% 4,551,177 Xbox One 51% 3,868,501 Wal-Mart 46% 3,489,236 Xbox 360 45% 3,413,383 Amazon.com 29% 2,199,736 PS3 45% 3,413,383 Target 30% 2,275,588 Nintendo 3DS 41% 3,109,971 GameStop.com 19% 1,441,206 Wii U 28% 2,123,883 eBay/Half.com 12% 910,236 PlayStation handhelds (PSP, PS Vita) 25% 1,896,324 Nintendo Switch 20% 1,517,059 Apple Mac 14% 1,061,941 FREQUENCY SHOPPING MOST IMPORTANT SOURCE NEW GAME PURCHASE HABITS FOR GAMES to decide which computer/video game system or game to purchase Pre-order ............................ 49% Every day ............................ 9% Purchase with the first week............ 16% Personal experience/preference . 92% 2 – 3 days per week . 14% Purchase within the first month . 17% Friends/word of mouth . 72% 4 – 6 days per week . 8% Wait more than a month to purchase ... 16% Magazines .......................... 61% Once a week ........................ 24% Does not apply . 2% Websites ............................ 56% Once every 2 weeks .................. 21% TV ads . 24% Once a month ....................... 13% Once every 2 or 3 months .............. 6% Less than once every 2 or 3 months...... 3% ® ADVERTISING RATES 2018 Rate Card #28 3.5 Million Rate Base Guarantee 4-Color 1X 3X 6X 12X 24X 36X 48X 60X Full Page $249,456 $242,000 $234,655 $227,707 $218,589 $212,042 $205,675 $199,477 1/2 Page $149,666 $145,188 $140,831 $136,641 $131,151 $127,222 $123,381 $119,653 1/3 Page $114,746 $111,298 $107,941 $104,730 $100,564 $97,533 $94,601 $91,750 B & W Full Page $224,494 $217,791 $187,799 $182,140 $174,853 $169,621 $164,501 $159,592 1/2 Page $134,699 $130,667 $112,680 $109,288 $104,910 $101,777 $98,701 $95,758 1/3 Page $103,259 $100,183 $86,394 $83,777 $80,421 $78,017 $75,660 $73,414 PREMIUM POSITIONS C2 / P1 Earned Rate + 25% C3 RHP Earned Rate + 15% 1-1/2 Masthead Spread Earned Rate + 15% First Form Earned Rate + 15% Guaranteed Position Earned Rate + 10% Game Informer Contacts Damon Watson Advertising Sales Director tel: 310.450.3260 [email protected] Amy Arnold Janey Stringer Senior Ad Sales Associate/East Coast Advertising Manager tel: 518.982.1141 tel: 612.486.6104 [email protected] [email protected] No additional charge for bleeds. Circulation verified by AAM. Positioning of advertisements is at the discretion of the publisher unless otherwise specified and acknowledged by the publisher in writing. Advertisements are subject to acceptance by publisher. The publisher reserves the right to refuse, alter or cancel any advertising for any reason at any time. Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue if such failure is due to acts of God, strikes, accidents, legal action or other circumstances beyond the publisher’s control. Commissions: 15% commissions to recognized agencies. ® CLOSING DATES & TECHNICAL SPECS 2018 2018 ISSUE CLOSING DATES MECHANICAL REQUIREMENTS Insertion Insertion Material On Sale Ad Size Bleed Trim Non-Bleed Cover Date Due Date Due Date 2-Page Spread 161/4” x 103/4” 16” x 101/2” 151/2” x 10” January 10/20/17 11/17/17 12/15/17 February 11/03/17 12/15/17 01/12/18 Full Page 81/4” x 103/4” 8” x 101/2” 71/2” x 10” March 12/08/17 01/19/18 02/16/18 1/2 Page Vertical 45/8” x 103/4” 41/2” x101/2” 31/2” x 10” April 01/05/18 02/16/18 03/16/18 1/2 Page Horizontal (bottom) 81/4” x 5 1/2” 8” x 51/4” 71/2” x 5 ” May 02/02/18 03/16/18 04/13/18 1/3 Page Vertical 211/12” x 103/4” 22/3” x 101/2” 25/32” x 10” June 03/02/18 04/20/18 05/18/18 81/4” x 3 3/4” 8" x 31/2” 71/2” x 3” July 04/06/18 05/18/18 06/15/18 1/3 Page Horizontal (bottom) August 05/04/18 06/15/18 07/13/18 Live Matter: Keep live matter 1/4” from trimmed sides.
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