“Davos for the football industry”

WHAT IS WORLD FOOTBALL SUMMIT

World Football Summit is where football industry leaders meet to shape the future of the game and WE’LL LOOK BACK A FEW YEARS FROM NOW the business. We host the largest and most influential community in football, providing a voice to the AND SAY: “I MET YOU AT WORLD FOOTBALL multiple stakeholders involved; allowing them to meet, discuss, promote and generate business opportunities amongst each other. SUMMIT!”. RELATIONSHIPS ARE BORN HERE! WFS has evolved from an annual gathering in Madrid to a powerful platform that connects leaders and brands across a growing series of physical and digital PETER MOORE events, delivering tailor-made solutions for those CEO of Liverpool FC (2019) aiming to stand out in the growing, complex and highly competitive business of sports. WHAT WE DO

For a company or organisation, building the right connections is crucial to succeed in the global economy, even more so in the hyper-globalised and extremely transversal business of sports. On a wider scale, connecting its stakeholders is the best way to ensure that an industry moves forward.

World Football Summit provides a voice and a platform for the industry’s multiple stakeholders to connect, share experiences and best practices, while generating shared knowledge around the issues and topics setting the industry’s agenda; from competition formats to broadcasting models, sponsorship to fan engagement, the need for greater diversity, accessibility, equality and the major challenges that can only be overcome by taking actions as a global community.

WFS events help brands meet their business goals, whether looking to showcase their products and services, engage with potential partners, raise brand awareness, expand to new markets or reach broader audiences - all while creating knowledge and providing a robust vehicle for the industry to move forward as one.

Since our first summit in October 2016 we have organised and brought together:

11 920 16,377 284 72 EVENTS SPEAKERS ATENDEES CLUBS LEAGUES & FEDERATIONS GLOBAL EVENTS

WORLD FOOTBALL SUMMIT EUROPE WORLD FOOTBALL SUMMIT ASIA WORLD FOOTBALL SUMMIT AFRICA WFS INDUSTRY AWARDS

The WFS Series are the largest football industry business events in the world and begun life in Madrid back in 2016 with a summit dedicated to Europe and Latin America, before rapidly being expanded to Asia and Africa; two increasingly strategic markets as globalisation continues to increase in the game.

These global summits bring the multitude of industry stakeholders from every corner of the planet together for two full days of conferences and networking that gather over 100 world-class speakers, 2,000 attendees and more than 150 media houses, turning the host city into football’s global capital.

A key component to our WFS Series is the annual WFS Industry Awards, which acknowledge, celebrate and reward the achievements of individuals and organisations from all over the world that make football - and the football industry - so special. 2 2,000+ DAYS ATTENDEES WFS 2019 Aftermovie

100+ 150+ 100+ COUNTRIES SPEAKERS MEDIA

MADRID 2 1,600+ DAYS ATTENDEES WFS 2019 Asia Aftermovie

60+ 150+ 100+ COUNTRIES SPEAKERS MEDIA

KUALA LUMPUR 2 1,000+ DAYS ATTENDEES WFS Africa Official Trailer

50+ 80+ 70+ COUNTRIES SPEAKERS MEDIA

DURBAN Best Club Commercial Initiative Best Digital Platform 4 11 Best Executive EDITIONS CATEGORIES Best Female Player Best Internationalisation Strategy Best Male Player

Best Supplier Best Venue 300+ 11 Best Women’s Football Initiative CANDIDACIES CATEGORY PARTNERS Football for Good Outstanding Innovation Initiative

When the whistle blows, football belongs to its players: they are the stars. But for footballers to shine on the pitch, MADRID the largely unseen work of countless professionals across the industry’s sectors is required. The WFS Industry Awards were created to acknowledge and reward the achievements of these executives, managers, sponsors, agencies, media, NGOs and other professionals whose talent, passion and dedication help make football the greatest show on earth. VERTICALS

1 18 150 15 DAY SPEAKERS ATTENDEES COUNTRIES

1 20 300 12 WOMEN’S FOOTBALL SUMMIT DAY SPEAKERS ATTENDEES COUNTRIES

While the WFS Series brings all stakeholders together to address the issues affecting the entirety of the industry, our Verticals gather selected key experts to deep-dive into the challenges facing specific areas and sectors within the business. These tailor-made events provide a unique opportunity both for partners and delegates to maximise their time and resources by connecting with highly-specific professionals and brands they are looking to directly engage with. DIGITAL EVENTS As a response to the Covid-19 pandemic and the travel restrictions put in place across the world, WFS developed WFS LIVE, an online format that delivers the same top-level content available at our physical summits, while untapping an entire new array of networking opportunities thanks to our cutting-edge AI-powered technology platform. All this from the comfort of your home or office, breaking down any geographical barriers and cutting out all travel and accommodation expenses.

With over 3,400 attendees from 120 countries, the first WFS LIVE, held in July 2020, proved to be a game-changer for the global event industry, a first of its kind that immediately earned a status as the sports industry’s only truly global event. KEY 3,400+ 120 FIGURES ATTENDEES COUNTRIES

5 50 150 DAYS PANELS SPEAKERS

MEDIA COVERAGE 1,000+ 4,500 M 40 M NEWS ITEMS AUDIENCE ADVERTISING WORLD WIDE WEB IMPACTED VALUE EQUIVALENCY (AVE) WEBINARS

Technology is changing the world at a pace never seen before, leading to industries being constantly disrupted and forced to reinvent themselves in order to survive. In this landscape, keeping up to date with the latest trends is absolutely mandatory. Webinars are an excellent tool for professionals aiming to stay ahead of the curve, while also providing a valuable opportunity for brands to market themselves, showcase their solutions and engage with potential business partners or clients.

WFS Webinars are built around three fundamental pillars: top-level speakers, relevant content shaped and presented in the most compelling way, and a broad, engaged audience composed by decision- makers from across the global industry.

7 25 2000+ WEBINARS SPEAKERS ATTENDEES DIGITAL CONTENT

WFS goes beyond our events and webinars and is a 24/7 content platform focused on the business of football, offering compelling news items, insider articles, long- form stories, in-depth reports on best-practice business strategies and exclusive interviews with the leaders taking football and its industry to the next level. CONCIERGE SERVICE

Our Concierge Service offers premium tailor-made packages designed to boost our partners’ commercial processes by connecting them easily, naturally and directly with corporate profiles of strategic interest for their business. We work closely with our partners to clearly identify their target objectives and profiles of interest, as well as pre-approving potential meetings. This service - available during our physical and digital events and throughout the year - facilitates both in- person and online meetings, as well as introducing brands and institutions to relevant parties. OUR NETWORK ADVISORY BOARD In order to ensure superior corporate governance, to guarantee that WFS is incisive and relevant with its content - and to ultimately strengthen our platform through high- value management and networking - we rely on the strategic advice of some of the most prestigious professionals in sport. The WFS Advisory Board covers every field within the business of sports, as well as every nuance of the different regions that forms this global industry.

ANTHONY ALBERTO CARLOS IVAN IRIS NOËLLA COURSARIS PABLO ORNELLA DESIRÉE BAFFOE BERNALDO BIAGINI CANTO CODINA CÓRDOBA MUSUNKA DANA BELLIA Deputy General Founder & Managing President CEO MD SEA, Australia, General Manager Founder & CEO CEO Head Of Professional Secretary Partner Japan & South Korea Football

HICHAM EL KENNETH ADAM JAVIER ESTEBAN JÜRGEN ISHA RAHUL KANYA AMRANI FOK FRASER GÓMEZ GRANERO GRIESBECK JOHANSEN KADAVAKOLU KEOMANI CEO President Chief Executive General Manager CEO Co-Founder President Executive Director, General Secretary Global Branding & Marketing AC TALENT

EBRU RAYDE LUIS OSCAR CYNTHIA YOSHIHIRO RICK UNMISH MARCOS PATRICIA KÖKSAL BÁEZ MAYO MUMBO OI PARRY PARTHASARATHI PELEGRIN RODRIGUEZ Chair Founder & Chief Head of Marketing Founder & CEO Head of Football Chairman Founder & Executive Managing Director Adviser Connections Builder and Intl. Development Director South Africa

JULIO ANDY CAROL LUIS DATO’ JUN XUN SIHLE MOUNIR SENN STALMAN TSHABALALA VICENTE WINDSOR JOHN ZHAO ZHOU ZIKALALA ZOK Managing Partner CEO Sports Anchor Group CEO General Secretary CEO Chief Operating Premier CEO Officer SPEAKERS

Over 900 speakers have taken the stage at WFS events since our first summit in 2016. Among these have been CEOs and presidents of the world’s leading sports organisations, leagues, governing bodies, retailers, services providers, sponsors and broadcasters. We have also heard from coaches, sporting directors, current athletes and some of sport’s most legendary players.

Our extensive network spans all five continents and includes the world’s leading experts across the different fields and areas of this broad business. Our experience and multiple connections within the industry allows us to quickly identify and attract the perfect speakers to help shape insightful discussions around past, present and future issues impacting the game. DARREN EALES CLUBS ANDREA RADRIZZANI The biggest names in club football have featured at PETER MOORE WFS in one capacity or another, whether represented on the stage or in our exhibition areas. Either way, our platform provides clubs the opportunity to reach new audiences, to share their experiences with their

MIGUEL counterparts from every continent of the planet and to ÁNGEL GIL MARÍN champion their work on a global stage.

Through doing this, we bring football clubs and their representatives together from all over the world in a ANDREA AGNELLI MARTA PLANA DOMINGOS SOARES DE OLIVEIRA bid to expand our shared knowledge with the express aim of bettering the game. An increasingly central theme to these discussions has been imparting purpose on every action of clubs at every level and ALEX LEITAO this will only continue to grow in importance at future WFS events as we encourage the industry and its organisations to shoulder greater social responsibility.

MAGDA POZZO JULIE UHRMAN

CHARLIE MARSHALL LISA BAIRD FATMA SAMOURA LEAGUES, FEDERATIONS & GOVERNING BODIES

Football’s most influential decision makers have shared their invaluable insight with WFS audiences, LAURA GEORGES from league figureheads such as LaLiga President Javier Tebas and NWSL Commissioner Lisa Baird, to FIFA President and FIFA Secretary General Fatma Samoura - who respectively closed our inaugural and second editions of WFS Live. ABDEL BAH MITSURU MURAI CHRISTIAN SEIFERT Keynote speeches from the people that govern the global game have been integral to every WFS edition since our inception and they form a central part of GIANNI INFANTINO what makes our events so significant by bringing the industry together to share and gain knowledge.

RICK PARRY JAVIER TEBAS

DATO’ WINDSOR JOHN BRANDS & EELCO VAN DER NOLL COMPANIES TJ ADESHOLA WFS unites every aspect of the Beautiful Game and the RICARDO FORT corporate world plays its part on our stages as much as it does in football boardrooms all across the world.

Often seen as the financiers of the game, the role GEORGE PYNE of brands and companies within our sport are considerably more far-reaching and we reflect that with a diverse representation of companies, from global conglomerates to start-ups, from established brands to disruptors, and from the traditionalists to the innovators. GREGORY CAREY PETER HUTTON SIR MARTIN SORRELL

MINO RAIOLA

KATE JOHNSON ADRIAN FARINA

JAUME ROURES ANDREW LEVINSON OTHER SPORTS AL GUIDO

The football industry may be unique, and it may be DAVID HOPKINSON representative of the world’s most global game, but it still falls under the banner of the wider sports industry and there is so much we can learn from other sports. JOE DE SENA That’s why WFS brings fresh perspectives to the table by bringing in speakers from outside football who can help further our knowledge and make us look at things differently. Whether it’s learning from how the NBA distributes global media rights, or how the PGA ALEJANDRO AGAG SCOTT O’NEIL PETER VESTERBACKA Tour and Formula One activates sponsors and reaches new audiences, we are all ears and believe the football industry should be too. JULIAN TAN

KENNETH FOK CHUS BUENO

GERARD TSOBANIAN EMILIO BUTRAGUEÑO LEGENDS JORGE VALDANO Who understands football more than those who have played it at the very highest level and who can capture SAMUEL ETO’O our imagination more than the players we idolised as little boys and girls in every pocket of the globe? The answer is no-one, and that’s why WFS ensures that we have some of the biggest names on the planet to help bring their stories to our platform. PIERLUIGI COLLINA Through listening to Brazil legend Ronaldo Nazario, we not only hear tales of a world-class footballer, but also a founder of a charity and owner of Real Valladolid. DANI ALVES PERNILLE HARDER JUAN SEBASTIÁN VERÓN Juan Mata can tell us all about winning the FIFA World Cup as a young player, but also why he co-founded Common Goal in order to bring about societal change. Samuel Eto’o and Didier Drogba can reflect on UEFA Champions League victories, but also how to improve YOURI DJORKAEFF African football and to eradicate racism.

These conversations are immensely powerful, and we believe they’re essential to the betterment of the entire RONALDO NAZÁRIO football industry, while crucially encouraging more DAVID VILLA players following in the path of these legends to take an active role in speaking out on issues close to their heart. DIDIER DROGBA PARTNERS

Since our first summit in 2016, over 100 brands have chosen WFS as a vehicle to showcase their products and services to the football industry. Among these are some of the world’s biggest tech companies, global-leading mass-market brands, multinational corporations, financial institutions, retailers and some of the most innovative startups in the sports-tech ecosystem. ATTENDEES

CLUBS LEAGUES, FEDERATIONS BRANDS & & GOVERNING BODIES COMPANIES

WFS congresses are must-attend events for all sport industry stakeholders, from clubs, leagues, federations and governing bodies, to sponsorship brands, retailers, marketing agencies, broadcasters, startups, media, and beyond. ATTENDEES

Financial 2% Broadcast Others IT 2% HR 1% & Media 4% Legal 5% Marketing 7% 20% Sales 6% University 10%

Communi- cation 9% Companies 42% ATTENDEE PROFILE Administration INDUSTRY PROFILE 15% Institutions, Partnerships Federations 11% & Leagues 17%

Corporate Commercial 15% 15% Clubs 20% MEDIA

The top speakers, relevant discussions and compelling content on offer at WFS events attract the world’s most recognisable media houses. Discussions and conference panels are covered by leading general, sport and financial media across the globe in a wide array of languages and mediums. OUR COMMUNITY

GLOBAL NEWSLETTER

40,000+ SUBSCRIBERS

20% AVERAGE OPEN RATE

World Football Summit is powered by a global community of influential professionals sharing a unique passion for the business of sports and a mission to spark discussion, generate knowledge and promote innovation to drive progress for the game and the industry. OUR BRANDS

The all-round PR and The largest network of thought HR solutions for the football communications agency for the leaders for the business of football industry sports industry

CONCEPT CONCEPT

Box to Box is a consultancy service focused on providing all-round communications and PR solutions to companies and organisations linked to the sports industry or looking to find their place in this complex and competitive ecosystem. Box to Box draws on World Football Summit’s deep knowledge of the football landscape, as well as its broad experience and extensive network, to help brands create their story, find their voice, reach their audience and meet their business goals. 900+ speakers have taken the stage at WFS events since our first summit in 2016. CEOs and presidents of the world’s leading sports organisations, leagues, governing bodies, retailers, services providers, sponsors, broadcasters and some of sport’s most legendary players.

Thanks to this unique global network that spans all five continents and includes the world’s leading experts, we have created the WFS Speakers Bureau, in order to offer a comprehensive roster of the most acclaimed names in the business of football, sports & entertainment. We select We guide talent around the world for candidates to grow and develop companies and organisations in the leading organisations of linked to the sports industry. the sports industry.

At WFS TALENT we know the sports industry inside out and help organisations find the talent they need. Our international positioning gives us a unique advantage in the market. We are committed to the professionalisation of the sports industry. OUR PURPOSE At WFS, we believe social purpose should be at the heart of everything we do and that the football industry as a whole can have a substantial impact on making society a better, more equal place for us all by harnessing the sport’s unrivalled power in being able to unite people.

That’s why we have been long-term partners of Common Goal, joining their movement since their inception in 2017 and working closely with them in order to ensure our events create not only discussion, but more importantly action when it comes to helping communities all over the world.

As part of this commitment, and in addition to joining the Common Goal movement, WFS donated proceeds from the inaugural WFS Live event to both Common Goal and Fundação Fenômenos - the social movement founded by Brazil legend Ronaldo Nazario. Profits from our second edition also went to Common Goal’s Covid-19 Relief Fund as we dedicated, in partnership with Common Goal, day one to discussions on “the football we want, the game we need”.

Proud Supporters of TESTIMONIALS

“WFS is an excellent forum for everyone who “WFS events attract the works in the football most interesting people in the industry” industry” “If you want to know what’s going on in the “WFS has achieved the FATMA SAMOURA RICARDO FORT football industry you global stage” have to attend WFS”

ANDREA AGNELLI JAVIER TEBAS Guión para Presentación Genérica de World Football Summit

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