IN THIS ISSUE 3 3 Rest in Peace, Mercury 8 4 The Man and the Story Behind the Continental Mark II 7 7 Purebred Lincolns in San Francisco, C

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IN THIS ISSUE 3 3 Rest in Peace, Mercury 8 4 The Man and the Story Behind the Continental Mark II 7 7 Purebred Lincolns in San Francisco, C The LINCOLN LINK LINKINGThe TOGETHER LINCOLN ALL ELEMENTS OF THE LINCOLN MOTORLINK CAR HERITAGE IN THIS ISSUE 3 3 Rest in Peace, Mercury 8 4 The Man and the Story Behind the Continental Mark II 7 7 Purebred Lincolns in San Francisco, c. 1950 711 E.T. “Bob” Gregorie: Father of the Continental 712 My 44 Years with a 1929 Lincoln L PUBLISHED SEMI-YEARLY Volume Viii, number 2 • FAll, 2010 the lincoln link through butter. When Mini FROM THE EDITOR drivers notice this tall Lincoln in the mirror, they scatter like n IN THIS ISSUE is a treat pigeons. I have seen Derek for followers of the Continental nonchalantly drive this car Mark II—and please, don’t call backwards a full city block at it the Lincoln Mark II. The speed between two closely spaced Continental Mark II is a separate rows of cars without so much as animal from the Lincoln line a second thought. Derek knows of fine cars, although it utilizes every squeak and throb of his the Lincoln engine and many vibrant and tough 81-year-old other Lincoln components, and device and is full of “there I was was sold by Lincoln dealers. .” stories. Derek’s story is one William Clay Ford is the man beloved and well-used Lincoln of admiration and loyalty and who conceived, created and cars. The author is the widely tender care to an old Lincoln, produced the Continental Mark read and respected Griffith which offers character and II. His amazing story is revealed Borgeson, who was then just ownership pleasure in return. in an exclusive interview, and beginning what became a very contains some surprises as to who successful career in automotive n In the Letters column, Ivan approved this program, how it journalism. The story says much Mahy speaks of the Autoworld was handled within the company, about the Lincoln automobile Museum in Brussels, which and why it was suddenly and those remarkable pioneering displays an excellent selection of terminated. This interview took Lincoln enthusiasts, and is a cars from 1899 to 1970, many place on October 26, 2007, as wonderful Lincoln read for us all of them rare and significant. part of a Foundation program of to savor. Since 1988, this collection has Living History interviews with been housed in the magnificent people who have contributed Palais Mondial, part of the Parc to the Lincoln automobile. du Cinquantenaire. I have visited The interviewer is Foundation there and can tell you that the Trustee Vaughn Koskarian, cars, the display and the setting who is himself a retired 32-year are all very impressive and well Ford veteran with high level worth a visit. managerial responsibilities. n The article by Derek Brown Although only 3000 continues a series of stories Continental Mark II cars were by dedicated Lincoln owners. built, they cut a wide swath and Owning, maintaining and using surely enhanced the Lincoln his Lincoln for 44 years, Derek brand. This interview and the has become one with the car. — CHAD COOMBS publishing of it is long overdue. Riding with him in London is V.P., Publications Enjoy. quite an experience, as he cuts 703 754 9648 through traffic like a hot knife [email protected] n The article on page 7, “Purebred Lincolns,” came to me among the papers in the n THE LINCOLN LINK is the official newsletter of The Lincoln Motor Car Heritage Museum and Research Foundation, Inc., 7419 East Arlington Road, Scottsdale, Arizona 85250. Opinions expressed herein literature collection of my dear do not necessarily represent or reflect Foundation policy. Newsletter contributions should be sent to: friend, the late Hans Thudt of Chadwick Arthur Coombs, 7482 Kennedy Road, Nokesville, Virginia 20181. Germany. The neatly trimmed n Earlier issues of The LINCOLN LINK are available as back issues. Price is $5 each, postpaid. Contact article bore no identification, and the editor. I cannot therefore identify and MEMBERSHIP IN THE LINCOLN MOTOR CAR FOUNDATION credit the publication or provide Membership categories: $25 Annual; $100 Annual Sustaining; $1000 Annual Corporate; $1000 Lifetime (or four payments of $250); Memorial ($500 minimum, please provide name of honoree). the date. It is a wonderful Send your name and a check to: Cornerstone Registration Ltd., P.O. Box 1715, Maple Grove, story of several fascinating San Minnesota 55311-6715, or call 866 427 7583 and pay by credit card. Contact them by e-mail at Francisco characters and their [email protected]. 2 volume viii, number 2 Zephyr. The result was a car slightly larger than the Ford, with more power and refinement than Ford models. Its price Mercury: A Reminder of $930 for a Mercury sedan placed it in direct competition with the Dodge Deluxe he Ford Motor Company Lincoln brand models to help fill Six, Pontiac Deluxe Eight, and Studebaker has announced that the the loss of Mercury sales. It’s a sad Commander Six, all popular models. Its Mercury brand will go out ending indeed for a respected brand $930 sedan price was $165 higher than of production at the end of that carried a loyal following and a Ford DeLuxe sedan, $200 higher than 2010. No surprise—the brand was considered a better-constructed a Ford Standard Fordor and $430 lower Thas been all but ignored by Ford car than the equivalent Ford model. than a Lincoln-Zephyr sedan in the Ford Motor for many years, saddled with Let us not forget that seventy- family of cars. In 1940, the Mercury sedan selected re-badged models from the one years ago Edsel Ford launched at $987 was $1,794 cheaper than the new Ford brand and no new Mercury- the Mercury as a competitor in the Lincoln Continental coupe. specific models. Lincoln dealers have market price class higher than the Mercury sold 70,835 cars in its first been promised better and more Ford and lower than the Lincoln- model year, compared to 532,152 Ford cars and 20,999 Lincoln-Zephyrs. These were commendable numbers for the time, especially for a brand-new model. For comparison, Dodge sold 186,474 of all models, Pontiac sold 34,774 DeLuxe Eights (144,340 of all models), and Studebaker sold 106,470 cars (including the new Champion). Mercury sold 86,685 cars in 1940. The Mercury was Edsel’s project, introduced against the wishes of his domineering father, and followed the pioneering 1936 Lincoln-Zephyr to broaden Ford Motor offerings in the gap between the low-priced Ford and the very high-priced Lincoln K. Edsel and stylist Gregorie got it right, giving the Mercury a new and spacious body and upgrading the Ford chassis and drive line bits to make it quieter, softer riding and better handling than the Ford sedans. Bean counters took over for 1941, generally adapting Ford body shells and drive lines for succeeding years except 1949-1951 and 1957-1959. Mercury received up-market touches to justify slightly higher prices. Toward the end there was little difference among the various Ford models and equivalent Mercury versions except the dealer, Ford or Lincoln. Was the Mercury worth the extra cost over a Ford in the early years? After all, by 1946 the only difference was a few inches in wheelbase, different front end sheet metal and trim. As it happened, my father was able to obtain a new 1946 Ford Super DeLuxe sedan in black, a pretty car. This 18-year-old car-mad teenager was ecstatic; I considered it the best car on the road— that is, until I drove our pastor’s new 1946 Mercury on out-of-town speaking engagements. That Mercury was quieter, smoother riding and easier to drive, yet casual inspection showed the mechanicals to be identical. Rest in peace, Mercury; you satisfied many people.—EDITOR 3 the lincoln link The Man and the Story Behind the Mark II BY THE EDITOR major elements from to me about something, this landmark interview. and I said, “Sure.” So N INTERVIEW with Enjoy. (“VK” is Vaughn I got into his office William Clay Ford, Sr., Koskarian and “WCF” is and he said, “We’ve provides some surprising William Clay Ford.) been getting a lot of answers regarding the letters, and I’ve been VK: Perhaps the best way Continental Mark II. hearing from dealers to start would be just to WhoA initiated the concept? that they want to know tell us about your early How was it handled within if we are ever going days with Ford. the company? What were the William Clay Ford to make the Lincoln product goals, and who killed WCF: I’d always Continental again.” the program? The Lincoln Motor assumed I would be working for I perked up and said, “Yeah.” Car Foundation has undertaken Ford, and I always had a love After we chatted awhile, he a program of recording Living for automobiles. You know, it said, “Would you like to try to History interviews with people was just part of our life with undertake something like that?” who have contributed to the my family and everything—my I said I’d love it: “That’s exactly success of Lincoln automobiles. grandfather and my father. I where my inclinations are in As part of this program, never knew exactly what role I’d the design field.” Of course, Foundation Trustee Vaughn play, but I certainly anticipated the Continental was done by Koskarian interviewed William being a part of it. Then, after the my father, and I said, “I can’t Clay Ford, Senior, son of Edsel war, I graduated from college imagine anything nicer than to Ford and grandson of Henry and went through kind of a follow in his footsteps and do, in Ford.
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