01January 2006

inside 01 January 2006 Official Newsletter for the UEFA European Football Championship™ Image: Matthew Ashton / Empics It is an honour. To represent your country at a EURO or a World Cup is the maximum you can achieve as a player. Every time I go to play with the national team, it is as if it was the first time. I go with a lot of desire to represent my country; to hear the national anthem; and to give everything I can. There are thousands and thousands of players who would love to be there and it is always a special moment. It is never low- key or routine – always special. Raúl González Blanco Spain Publication Euro 2008 SA Headquarters Route de St-Cergue 9 CH-1260 Nyon 1 Switzerland T: +41 (0) 848 00 2008 F: +41 (0) 848 01 2008 impressum Euro 2008 SA Euro 2008 SA Editor Frits Ahlstrøm Tournament Office Austria Tournament Office Switzerland Project Co-ordinator Liselotte Kallen Sommerhaidenweg 100 A Nussbaumstrasse 21 Writers Wolfgang Eichler / Graham Turner A-1190 Wien P.O. Box 186 Translation UEFA Language Services Austria CH-3000 Bern T: +43 (0) 1 729 2008 13 Switzerland Design The Works Ltd. / Leeds (England) F: +43 (0) 1 729 2008 10 T: +41 (0) 848 00 2008 Layout/Setting team2graphics / Helsingør (Denmark) F: +41 (0) 22 707 21 66 Printing ATAR Roto Press SA / Vernier (Switzerland) Front Cover: Austrian and Swiss football fans look forward to UEFA EURO 2008™. Images: GEPA Pictures / Bongarts Two countries - one event 06 Ralph Zloczower and Friedrich Stickler practise a verbal one-two Pot Luck in Montreux 12 The Qualifying Draw for UEFA EURO 2008™ contents A Uniform Approach 15 Presentation of the official uniforms for UEFA EURO 2008™ TV- A Different Picture 18 Interview with the Director of inside Marketing & Media Rights Amazing similarities 20 Interviews with Stéphane Chapuisat and Andreas Herzog Reaching for the Sky 24 Interview with the Head of TV Production UMMM … 27 UEFA Marketing & Media Management Christian & Christian 30 Two careers that could hardly be more different The EURO legends 38 Lev Yashin: The Black Panther inside 02 03 Inside EURO 2008™. In other words, we will feature the sectors where there is something to report. In this first issue, we are not featuring some projects but, for your information, the Lists are shown on these two inside pages, purely to give you an idea of what is on the menu and the boxes we hope to be able to tick off We cordially invite you Inside EURO 2008™. in the near future. This is the first issue of a regular publication which will appear with growing frequency The thing about Action Lists, of course, is that they are as the warm-up for the final tournament impersonal. So, in this publication, our aim is also to in Austria and Switzerland increases in bring them to life by presenting some of the key intensity. players. And we must never forget, no matter how deeply involved we become in administrative issues, Welcome The title reflects the philosophy behind the that we are talking about football and about a com- publication. The objective is not to produce a glossy, petition that is fast approaching its golden jubilee. So coffee-table magazine but something which, in spirit, the events on the pitch – in the past and in the is more akin to a Newsletter. The aim is to offer readers present – will not be ignored. We hope we manage Inside information about preparations for UEFA EURO to find the right balance and offer you a publication 2008™ and to help everybody to feel part of the that is easy and interesting to read, gives you as event. much information as possible, makes you feel part of the EURO 2008™ experience and helps you to share As a publication, we want it to be as ‘busy’ as we are. our aim of making the tournament in Austria and The simplistic view is that organising the final tourna- Switzerland the best-ever. ment of the European Football Championship boils down to staging 31 matches. In a way, it’s true. But Welcome Inside! successfully staging those games of football requires immense quantities of planning and preparation, Martin Kallen much of it in areas that are a long way from the foot- Chief Operating Officer ball pitch. The sheer scope of activities is staggering. And the pages of this publication will, we hope, reflect the full range of preparation work. In other TASK LIST words, on one page we might find information about Promotion governmental issues, such as security, or the day- Tournament Logistics to-day details, like providing catering for volunteers, Safety / Security that are also important ingredients in the recipe for Venues / Stadiums success. Cities Partners That is why we have prepared a series of lists, sector by sector, showing what we aim to do or, rather, what Projects we have to do. It doesn’t matter whether we call Events them To Do Lists, Task Lists, Action Lists or Check Lists. Products What matters is being able to give the reader a clear Teams / Referees / Officials picture of the projects we are working on, clarifying Fans / Supporters progress or status and ticking-off jobs when they have Volunteers been done. Milestones Accommodation / Hotels The Lists will give you clearer ideas about the magni- tude of the project and the sheer amount of work to Organisation be done. So much that we don’t intend to feature Finances each and every project in each and every issue of Hospitality Image: Shamir Yanay Photography Image: Shamir Yanay Martin Kallen is ready to kick-off the final preparation for UEFA EURO 2008™. inside 04 05 So said the presidents… Two countries - one event Ralph Zloczower and Friedrich Stickler practise a verbal one-two They both stand at the helm of their national football associations, their respective countries’ largest sports federations by far. They both stood shoulder to shoulder throughout the bidding process. Now both SFV president Ralph Zloczower and his Austrian counterpart Friedrich Stickler are living out the slogan “two countries, one event”. INSIDE in- vited them both to answer a few questions. What do you remember of 12 December 2002, the day when Austria and Switzerland were asked to host UEFA EURO 2008™ UEFA President Lennart Johansson announces the hosts of the in Geneva? Final Tournament of the European Football Championship in 2008. Image: Martial Trezzini / Keystone Stickler: The previous day, we had submitted together our final presentation, and then on the Thursday we awaited the result in the Intercontinental Hotel in Geneva. The decision was meant to be taken by 11 a.m. at the latest. But it was 2 p.m. before The Austrians and Swiss celebrate UEFA’s decision. Image: Lafargue Photos Sports the UEFA Executive Committee actually decided candidates. By way of comparison, by far the which of the seven candidates had won. From 8 smallest World Cup stadium in Germany holds more a.m. onwards, we waited, moving back and forth than 37,000 spectators. Of course, on that Thursday, between the lobby and the café. Every half-hour, we I cast my mind back to 1971, when as Swiss Curling heard a different rumour about why we would not Federation president I achieved what appeared to win. I was tired and worn out long before Lennart be the impossible goal of bringing the 1974 World Johansson stepped onto the stage. But when he Championship to Switzerland, an event which turned pulled out of the envelope the piece of paper on out to be a magnificent success. The Swiss team was which the words “Austria & Switzerland” were written, only one stone away from reaching the final. Even so, all our worries were forgotten. It was an unbelievable the arena was totally sold out with around 16,000 moment, simply brilliant. We were all in tears, hugging spectators. Maybe that's a good omen for UEFA each other, our Swiss colleagues, Vice-Chancellor EURO 2008™. Susanne Riess-Passer, general secretary Alfred Ludwig, project leader Wolfgang Gramann and me. In your opinion, what is unique about a European A few hours later, on the fully booked Austrian Airlines Championship final round? flight back to Vienna, Ms Riess-Passer started singing the Austrian national anthem. And (almost) all the Zloczower: The quality of play at the last European passengers stood up and joined in. That was without Championship finals was extremely high. In addition, doubt the best flight I have ever experienced. there is the fact that Greece, a so-called smaller nation, won in Portugal. That should encourage us Zloczower: I can remember those hours like a film Swiss. played in slow motion. I was extremely happy and proud. We had achieved our greatest objective and Stickler: If I tell an American that, at the European I was very grateful to everyone who had supported Championship, measured according to the TV us. And of course, to those who had taken the viewing figures, we organise the equivalent decision. I still think it was a minor miracle that we of 31 Super Bowls in three weeks, they were awarded UEFA EURO 2008™, despite having are amazed and incredulous, even much smaller stadiums than some of the other though the figures are easy to prove. inside 06 07 The European Championship finals in Portugal took on an unbelievable new dimension, with more than 28,000 hours of TV coverage and a cumulative total of 8 billion viewers. In all the main European markets, the viewing figures were significantly higher than for the Olympic Summer Games.

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