Identity system

1 Visual and Verbal research David Butz December 2015 Mission

Lincoln Park Zoo is dedicated to connecting people with nature by providing a free, family-oriented wildlife experience in the heart of and by advancing the highest quality of care, education, science and conservation.

Lincoln Park Zoo 2 Phase 1 Location

Lincoln Park Zoo 3 Phase 1 Architecture

Lincoln Park Zoo 4 Phase 1 Architecture

Lincoln Park Zoo 5 Phase 1 Architecture

Lincoln Park Zoo 6 Phase 1 History

Chicago’s Lincoln1868 Park Commissioners The Lincoln Park1874 Commissioners purchase 1884 A North American is born at the The original Sea1889 Pool is built and 18 sea The house opens1904 to the public. The city’s first 1923Aquarium, later the 1927 The Small Animal1927 House, later known as receive a gift of a pair of swans from New the first animal for Lincoln Park Zoo- a zoo. It is likely the first ever born in captivity. move in before completion. They escape House, opens to the public the House, opens to the public York’s Commissioners. The cub for $10. and wander into a restaurant on nearby become popular attractions, “affording much Clark Street. All are returned to the zoo pleasure to the visitors” and marking the except one, which is last seen plunging into beginning of Chicago’s free zoo. Lake Michigan. The Small House is constructed.

1930 The zoo transfers its collection A 2-year-old, orphaned1931 arrives from 1932 The Great Depression hits hard. Lincoln Judy the elephant1943 is purchased from the The zoo’s most 1951popular resident, Bushman, 1963 After renovation, the Bird House 1964 Mayor Ricard J. Daley helps open the downtown to the newly opened Shedd . His name is Bushman. Park Zoo takes in from circuses un- . Refusing to board a truck, dies on New Year’s Day. Thousands pass by his reopens to the public with a popular free- Farm-in-the-Zoo, a replica of a wirking Aquarium. The zoo aquarium is modified and able to care for them. she is walked from Brookfield to Lincoln empty cage in tribute. flight area. midwestern farm. reopens as the Reptile House Park Zoo.

Lincoln Park Zoo 7 Phase 1 History

The first gorilla1970 is born at the zoo. Her name 1976 The Great House is constructed 1978 The Waterfowl Lagoon and Flamingo 1981 The Blum-Kovler and Seabird The and1982 Zebra Area opens to 1988 The Children’s Zoo is renovated and 1989 The Regenstein Birds of Prey Exhibit is Kumba. and the , , and Dome open to the public. House opens to the public. the public. The Regenstein Large Mammal rededicate as the Pritzker Children’s Zoo. opens to the public. move out of the Primare House and into House opens to the public. The Robert R. The Farm-in-the-Zoo reopens to the public their new home. McCormick Bear and Habitat opens to with newly upgraded educational graphics and the public. expanded facilities.

The Bird House 1991is renovated and rededicated 1992 The Primate House is renovated and The Regenstein 1997Small Mammal-Reptile House The Kovler Sea 1999Lion Pool is renovated thanks Regenstein African2003 Journey opens with rain 2004 Regenstein Center for African opens, 2005 The Pritzker Family Children’s Zoo as the McCormick Bird House. rededicated as the Helen V. Brach Primate opens to the public. The Waterfowl Lagoon is in great part to a $1 million gift from Jonathan , dry thorn forest and exhibits housing lowland gorillas and chimpanzees. opens after a $3.4 million renovation. Four House. renovated, and the northern sector is rededi- Kovler and family. indoors for species ranging from lovebirds outdoor exhibits house wildlife native to cated as the Hope B. McCormick Swan Pond. to pygmy hippos. Outdoor yards house North America, while the indoor facility , wild dogs and giraffes. The Flamingo invites children to explore an artificial tree Habitat is renovated courtesy of the Lincoln climber. Park Zoo Women’s Board, enabling the birds to easily move between the pond and their enclosure. Lincoln Park Zoo 8 Phase 1 Top 25 - Worldwide According to the 2015 Travelers’ Choice on tripadvisor

Tripadvisor uses reviews and ratings over 12 months to form this list.

1-5

1. San Diego Zoo -San Diego, California

2. Loro Parque -Puerto de la Cruz, Spain

3. Singapore Zoo -Singapore, Singapore

4. Prague Zoo -Prague,

5. Tiergarten Schoenbruun -Vienna, Austria

6-10 6. Henry Doorly Zoo -Omaha, Nebraska 7. -Chester, United Kingdom 8. St. Louis Zoo -Saint Louis, Missouri 9. Zoological Wildlife Foundation -Miami, Florida 10. ZooParc de Beauval -Saint-Aignan,

10-15 11. ­ -Colchester, United Kingdom 12. Bioparc Valenica -Valenica, Spain 13. Cape May County Park & Zoo -Cape May Court House, New Jersey 14. Zoologischer Garten (Berlin Zoo) -Berlin, Germany 15. Taronga Zoo -Mosman,

16-20 16. Cheyenne Mountain Zoo -Colorado Springs, Colorado 17. Khao Kheow Open Zoo -Pattaya, Thailand 18. Zoo -Novosibirsk, Russia 19. Australia Zoo -Beerwah, Austalia 20. Fort Wayne Children’s Zoo ­-Fort Wayne, Indiana

20-25 21. Zoo -Blackpool, United Kingdom 22. Artis Zoo -Amsterdam, The Netherlands 23. Memphis Zoo -Memohis, Tennessee 24. Gramado Zoo -Gramado, Brazil 25. Melbourne Zoo -Melbourne, Australia

Lincoln Park Zoo 9 Phase 1 Top 25 Zoos - According to the 2015 Travelers’ Choice on tripadvisor

Tripadvisor uses reviews and ratings over 12 months to form this list.

1-5

1. San Diego Zoo -San Diego, California

2. Loro Parque -Puerto de la Cruz, Spain

3. Singapore Zoo -Singapore, Singapore

4. Prague Zoo -Prague, Czech Republic

5. Tiergarten Schoenbruun -Vienna, Austria

6-10 6. Henry Doorly Zoo -Omaha, Nebraska 7. Chester Zoo -Chester, United Kingdom 8. St. Louis Zoo -Saint Louis, Missouri 9. Zoological Wildlife Foundation -Miami, Florida 10. ZooParc de Beauval -Saint-Aignan, France

10-15 11.Columbus Zoo ­ -Powell, Ohio 12. Fort Worth Zoo -Fort Worth, Texas 13. Cincinnati Zoo and Botanical Garden -Cincinnati, Ohio 14. Brevard Zoo -Melbourne, Florida 15. Como Park Zoo and Botanical Garden -Saint Paul, Minnesota

16-20 16.Houston Zoo -Houston, Texas 17. Riverbanks Zoo and Botanical Garden -Columbia, South Carolina 18. Jacksonville Zoo and Garden -Jacksonville, Florida 19. Denver Zoo -Denver, Colorado 20. Lincoln Park Zoo ­-Chicago,

20-25 21. Toledo Zoo -Toledo, Ohio 22. Sedgewick County Zoo -Wichita, Kansas 23. Tampa’s Lowry Park Zoo -Tampa, Florida 24. Branson’s Promised Land Zoo -Branson, Missouri 25. Living Zoo and Garden -Palm Desert, California

Lincoln Park Zoo 10 Phase 1 Organization’s “competition” in Chicago

Lincoln Park Zoo 11 Phase 1 Similar Organization’s Worldwide Animal Based

Symbol Based

Type Based

Lincoln Park Zoo 12 Phase 1 Brookfield Zoo Logo

Lincoln Park Zoo 13 Phase 1 Brookfield Zoo Brochure

Lincoln Park Zoo 14 Phase 1 Brookfield Zoo Website

Lincoln Park Zoo 15 Phase 1 Brookfield Zoo Map

Lincoln Park Zoo 16 Phase 1 San Diego Zoo Logo

Lincoln Park Zoo 17 Phase 1 San Diego Zoo Website

Lincoln Park Zoo 18 Phase 1 San Diego Zoo Brochure

Lincoln Park Zoo 19 Phase 1 San Diego Zoo Map

Lincoln Park Zoo 20 Phase 1 Zoo Praha Logo

Lincoln Park Zoo 21 Phase 1 Zoo Praha Website

Lincoln Park Zoo 22 Phase 1 Zoo Praha Map

Lincoln Park Zoo 23 Phase 1 Lincoln Park Zoo Logo

Lincoln Park Zoo 24 Phase 1 Lincoln Park Zoo Signs

Lincoln Park Zoo 25 Phase 1 Lincoln Park Zoo Visitors Guide

Lincoln Park Zoo 26 Phase 1 Lincoln Park Zoo Magazine

Lincoln Park Zoo 27 Phase 1 Lincoln Park Zoo Brochure

Lincoln Park Zoo 28 Phase 1 Lincoln Park Zoo Website

Lincoln Park Zoo 29 Phase 1 Verbal Inspiration

Animal Growth Pattern Public Wildlife Exotic Contrast Educational Mammal Playful Geometric Research Reptile Life Historic City Bird Motion Renovation Urban Fish Explore Conservation Skyline Amhibians Wander Expansion Science Plants Escape Modify Community Nature Free Family Wild Support Care Outdoors

Lincoln Park Zoo 30 Phase 1 Verbal Inspiration

Animal Growth Pattern Public Wildlife Exotic Contrast Educational Mammal Playful Geometric Research Reptile Life Historic City Bird Motion Renovation Urban Fish Explore Conservation Skyline Amhibians Wander Expansion Science Plants Escape Modify Community Nature Free Family Wild Support Ecosystem Care Outdoors

Lincoln Park Zoo 31 Phase 1 Visual Inspiration: Wildlife Noun: Undomesticated animals living in the wild, including those hunted for food, sport, or profit

Adjective: Of, for, or abounding in wildlife

Synonyms: Animal, living, breath, organism, vitality

Lincoln Park Zoo 32 Phase 1 Visual Inspiration: Wild Adjective: Living in a state of nature; not tamed or domesticated

Adverb: In a wild manner; wildly

Noun: An uncultivated, uninhabited, or desolate region or tract; waste; wilderness

Synonyms: Overrun, free, native, vicious, feral, fierce, savage, lush

Lincoln Park Zoo 33 Phase 1 Visual Inspiration: Growth Noun: The act or process, or a manner of growing; development; gradual increase

Noun: Development from a simpler to a more complex stage

Adjective: Of or denoting a business, industry, or equity security that grows or is expected to grow in value over a long period of time

Synonyms: Improvement, advance, gain, rise, sprouting, maturing, prosperity, increase

Lincoln Park Zoo 34 Phase 1 Visual Inspiration: Contrast Verb: To compare in order to show unlikeness or differences; note the opposite natures, purposes, etc., of

Verb: To exhibit unlikeness on comparison with something else; form a contrast

Noun: A striking exhibition of unlikeness

Synonyms: Comparison, variation, diversity, dissimilarity, converse

Lincoln Park Zoo 35 Phase 1 Visual Inspiration: Geometric Adjective: Of or relating to geometry or to the principles of geometry

Noun: A geometric pattern, design, etc.

Synonyms: Structural, symmetical, congruous measurable, mathmatical

Lincoln Park Zoo 36 Phase 1 Visual Inspiration: Communtiy Noun: A social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists

Noun: Joint possession, enjoyment, liability, etc.

Synonyms: Center, people, territory, public, company

Lincoln Park Zoo 37 Phase 1