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Lincoln Park Zoo Identity System Visual and Verbal Research

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Lincoln Park Zoo Identity system 1 Visual and Verbal research David Butz December 2015 Mission Lincoln Park Zoo is dedicated to connecting people with nature by providing a free, family-oriented wildlife experience in the heart of Chicago and by advancing the highest quality of animal care, education, science and conservation. Lincoln Park Zoo 2 Phase 1 Location Lincoln Park Zoo 3 Phase 1 Architecture Lincoln Park Zoo 4 Phase 1 Architecture Lincoln Park Zoo 5 Phase 1 Architecture Lincoln Park Zoo 6 Phase 1 History Chicago’s Lincoln1868 Park Commissioners The Lincoln Park1874 Commissioners purchase 1884 A North American bison is born at the The original Sea1889 Lion Pool is built and 18 sea The Bird house opens1904 to the public. The city’s first 1923Aquarium, later the Reptile 1927 The Small Animal1927 House, later known as receive a gift of a pair of swans from New the first animal for Lincoln Park Zoo- a bear zoo. It is likely the first ever born in captivity. lions move in before completion. They escape House, opens to the public the Primate House, opens to the public York’s Central Park Commissioners. The birds cub for $10. and wander into a restaurant on nearby become popular attractions, “affording much Clark Street. All are returned to the zoo pleasure to the visitors” and marking the except one, which is last seen plunging into beginning of Chicago’s free zoo. Lake Michigan. The Small Mammal House is constructed. 1930 The zoo transfers its fish collection A 2-year-old, orphaned1931 gorilla arrives from 1932 The Great Depression hits hard. Lincoln Judy the elephant1943 is purchased from the The zoo’s most 1951popular resident, Bushman, 1963 After renovation, the Bird House 1964 Mayor Ricard J. Daley helps open the downtown to the newly opened Shedd Africa. His name is Bushman. Park Zoo takes in animals from circuses un- Brookfield Zoo. Refusing to board a truck, dies on New Year’s Day. Thousands pass by his reopens to the public with a popular free- Farm-in-the-Zoo, a replica of a wirking Aquarium. The zoo aquarium is modified and able to care for them. she is walked from Brookfield to Lincoln empty cage in tribute. flight area. midwestern farm. reopens as the Reptile House Park Zoo. Lincoln Park Zoo 7 Phase 1 History The first gorilla1970 is born at the zoo. Her name 1976 The Great Ape House is constructed 1978 The Waterfowl Lagoon and Flamingo 1981 The Blum-Kovler Penguin and Seabird The Antelope and1982 Zebra Area opens to 1988 The Children’s Zoo is renovated and 1989 The Regenstein Birds of Prey Exhibit is Kumba. and the gorillas, orangutans, and chimpanzees Dome open to the public. House opens to the public. the public. The Regenstein Large Mammal rededicate as the Pritzker Children’s Zoo. opens to the public. move out of the Primare House and into House opens to the public. The Robert R. The Farm-in-the-Zoo reopens to the public their new home. McCormick Bear and Wolf Habitat opens to with newly upgraded educational graphics and the public. expanded facilities. The Bird House 1991is renovated and rededicated 1992 The Primate House is renovated and The Regenstein 1997Small Mammal-Reptile House The Kovler Sea 1999Lion Pool is renovated thanks Regenstein African2003 Journey opens with rain 2004 Regenstein Center for African Apes opens, 2005 The Pritzker Family Children’s Zoo as the McCormick Bird House. rededicated as the Helen V. Brach Primate opens to the public. The Waterfowl Lagoon is in great part to a $1 million gift from Jonathan forest, dry thorn forest and savanna exhibits housing lowland gorillas and chimpanzees. opens after a $3.4 million renovation. Four House. renovated, and the northern sector is rededi- Kovler and family. indoors for species ranging from lovebirds outdoor exhibits house wildlife native to cated as the Hope B. McCormick Swan Pond. to pygmy hippos. Outdoor yards house North America, while the indoor facility warthogs, wild dogs and giraffes. The Flamingo invites children to explore an artificial tree Habitat is renovated courtesy of the Lincoln climber. Park Zoo Women’s Board, enabling the birds to easily move between the pond and their enclosure. Lincoln Park Zoo 8 Phase 1 Top 25 Zoos - Worldwide According to the 2015 Travelers’ Choice on tripadvisor Tripadvisor uses reviews and ratings over 12 months to form this list. 1-5 1. San Diego Zoo -San Diego, California 2. Loro Parque -Puerto de la Cruz, Spain 3. Singapore Zoo -Singapore, Singapore 4. Prague Zoo -Prague, Czech Republic 5. Tiergarten Schoenbruun -Vienna, Austria 6-10 6. Henry Doorly Zoo -Omaha, Nebraska 7. Chester Zoo -Chester, United Kingdom 8. St. Louis Zoo -Saint Louis, Missouri 9. Zoological Wildlife Foundation -Miami, Florida 10. ZooParc de Beauval -Saint-Aignan, France 10-15 11. Colchester Zoo ­ -Colchester, United Kingdom 12. Bioparc Valenica -Valenica, Spain 13. Cape May County Park & Zoo -Cape May Court House, New Jersey 14. Zoologischer Garten (Berlin Zoo) -Berlin, Germany 15. Taronga Zoo -Mosman, Australia 16-20 16. Cheyenne Mountain Zoo -Colorado Springs, Colorado 17. Khao Kheow Open Zoo -Pattaya, Thailand 18. Novosibirsk Zoo -Novosibirsk, Russia 19. Australia Zoo -Beerwah, Austalia 20. Fort Wayne Children’s Zoo -Fort Wayne, Indiana 20-25 21. Blackpool Zoo -Blackpool, United Kingdom 22. Artis Zoo -Amsterdam, The Netherlands 23. Memphis Zoo -Memohis, Tennessee 24. Gramado Zoo -Gramado, Brazil 25. Melbourne Zoo -Melbourne, Australia Lincoln Park Zoo 9 Phase 1 Top 25 Zoos - United States According to the 2015 Travelers’ Choice on tripadvisor Tripadvisor uses reviews and ratings over 12 months to form this list. 1-5 1. San Diego Zoo -San Diego, California 2. Loro Parque -Puerto de la Cruz, Spain 3. Singapore Zoo -Singapore, Singapore 4. Prague Zoo -Prague, Czech Republic 5. Tiergarten Schoenbruun -Vienna, Austria 6-10 6. Henry Doorly Zoo -Omaha, Nebraska 7. Chester Zoo -Chester, United Kingdom 8. St. Louis Zoo -Saint Louis, Missouri 9. Zoological Wildlife Foundation -Miami, Florida 10. ZooParc de Beauval -Saint-Aignan, France 10-15 11.Columbus Zoo ­ -Powell, Ohio 12. Fort Worth Zoo -Fort Worth, Texas 13. Cincinnati Zoo and Botanical Garden -Cincinnati, Ohio 14. Brevard Zoo -Melbourne, Florida 15. Como Park Zoo and Botanical Garden -Saint Paul, Minnesota 16-20 16.Houston Zoo -Houston, Texas 17. Riverbanks Zoo and Botanical Garden -Columbia, South Carolina 18. Jacksonville Zoo and Garden -Jacksonville, Florida 19. Denver Zoo -Denver, Colorado 20. Lincoln Park Zoo -Chicago, Illinois 20-25 21. Toledo Zoo -Toledo, Ohio 22. Sedgewick County Zoo -Wichita, Kansas 23. Tampa’s Lowry Park Zoo -Tampa, Florida 24. Branson’s Promised Land Zoo -Branson, Missouri 25. Living Desert Zoo and Garden -Palm Desert, California Lincoln Park Zoo 10 Phase 1 Organization’s “competition” in Chicago Lincoln Park Zoo 11 Phase 1 Similar Organization’s Worldwide Animal Based Symbol Based Type Based Lincoln Park Zoo 12 Phase 1 Brookfield Zoo Logo Lincoln Park Zoo 13 Phase 1 Brookfield Zoo Brochure Lincoln Park Zoo 14 Phase 1 Brookfield Zoo Website Lincoln Park Zoo 15 Phase 1 Brookfield Zoo Map Lincoln Park Zoo 16 Phase 1 San Diego Zoo Logo Lincoln Park Zoo 17 Phase 1 San Diego Zoo Website Lincoln Park Zoo 18 Phase 1 San Diego Zoo Brochure Lincoln Park Zoo 19 Phase 1 San Diego Zoo Map Lincoln Park Zoo 20 Phase 1 Zoo Praha Logo Lincoln Park Zoo 21 Phase 1 Zoo Praha Website Lincoln Park Zoo 22 Phase 1 Zoo Praha Map Lincoln Park Zoo 23 Phase 1 Lincoln Park Zoo Logo Lincoln Park Zoo 24 Phase 1 Lincoln Park Zoo Signs Lincoln Park Zoo 25 Phase 1 Lincoln Park Zoo Visitors Guide Lincoln Park Zoo 26 Phase 1 Lincoln Park Zoo Magazine Lincoln Park Zoo 27 Phase 1 Lincoln Park Zoo Brochure Lincoln Park Zoo 28 Phase 1 Lincoln Park Zoo Website Lincoln Park Zoo 29 Phase 1 Verbal Inspiration Animal Growth Pattern Public Wildlife Exotic Contrast Educational Mammal Playful Geometric Research Reptile Life Historic City Bird Motion Renovation Urban Fish Explore Conservation Skyline Amhibians Wander Expansion Science Plants Escape Modify Community Nature Free Family Wild Support Ecosystem Care Outdoors Lincoln Park Zoo 30 Phase 1 Verbal Inspiration Animal Growth Pattern Public Wildlife Exotic Contrast Educational Mammal Playful Geometric Research Reptile Life Historic City Bird Motion Renovation Urban Fish Explore Conservation Skyline Amhibians Wander Expansion Science Plants Escape Modify Community Nature Free Family Wild Support Ecosystem Care Outdoors Lincoln Park Zoo 31 Phase 1 Visual Inspiration: Wildlife Noun: Undomesticated animals living in the wild, including those hunted for food, sport, or profit Adjective: Of, for, or abounding in wildlife Synonyms: Animal, living, breath, organism, vitality Lincoln Park Zoo 32 Phase 1 Visual Inspiration: Wild Adjective: Living in a state of nature; not tamed or domesticated Adverb: In a wild manner; wildly Noun: An uncultivated, uninhabited, or desolate region or tract; waste; wilderness Synonyms: Overrun, free, native, vicious, feral, fierce, savage, lush Lincoln Park Zoo 33 Phase 1 Visual Inspiration: Growth Noun: The act or process, or a manner of growing; development; gradual increase Noun: Development from a simpler to a more complex stage Adjective: Of or denoting a business, industry, or equity security that grows or is expected to grow in value over a long period of time Synonyms: Improvement, advance, gain, rise, sprouting, maturing, prosperity, increase Lincoln Park Zoo 34 Phase 1 Visual Inspiration: Contrast Verb: To compare in order to show unlikeness or differences; note the opposite natures, purposes, etc., of Verb: To exhibit unlikeness on comparison with something else; form a contrast Noun: A striking exhibition of unlikeness Synonyms: Comparison, variation, diversity, dissimilarity, converse Lincoln Park Zoo 35 Phase 1 Visual Inspiration: Geometric Adjective: Of or relating to geometry or to the principles of geometry Noun: A geometric pattern, design, etc.
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