Peace River Regional District REPORT

To: Chair and Directors Date: October 4, 2012

From: Faye Salisbury, Corporate Officer

Subject: 2012 National Women’s Under-18 Hockey Championship

RECOMMENDATION(S): That the Regional Board provide a grant of $5,000.00 to the City of Dawson Creek, to go toward the National Women’s Under-18 Hockey Championships, being held at the Encana Events Centre, November 7-11, 2012.

BACKGROUND/RATIONALE: The National Women’s Under -18 Championship brings together teams made up of the best young female hockey players from across the country. The application for sponsorship meets the requirements for a Special Event Grant:

The Special Events Pots have a total of $5,500.00 remaining for 2012 ($2,250.00 in the Annual Pot and $3,250.00 in the Special Event – Once Every 5 Years Pot). There will be $500.00 remaining for any future grant applications this year.

STRATEGIC PLAN RELEVANCE: N/A

FINANCIAL CONSIDERATION(S): Money is allocated in the 2012 Financial Plan.

OTHER CONSIDERATION(S): N/A

ENCLOSURES: Grant Application, Letter, Event and Budget Information

Staff Initials: Dept. Head: CAO: Page 1 of 1

2012 National Women’s Under-18 Championship

EnCana Events Centre Dawson Creek, British Columbia

November 7-11, 2012

1 Table of Contents History of the Women’s Under-18 Championship ...... 3 Estimated Direct Expenditures summation as partial indicator of Economic Impact on the Dawson Creek and Peace River Region during the National Women’s Under 18 Hockey Championships ...... 4 Teams ...... 5 Team Hotel rooms...... 5 Other Hotels ...... 6 Food ...... 6 Rental Vehicles ...... 7 Fuel ...... 7 Summary of Direct Expenditures...... 7 Bibliography ...... 9

History of the Women’s Under-18 Championship x The National Women’s Under-18 Championship brings together teams made up of the best young female hockey players from across the country x The tournament serves as an important platform for Hockey Canada scouts, who use it to help evaluate candidates for the National Women’s Under-18 Team, which plays in international events including the IIHF World Women’s Under-18 Championship x The 2012 championship will mark the tenth time the event has been held since its inception in 1993. It now takes place every November, except during hockey seasons when the Canada Winter Games is held > Previous host cities of U18 National Women’s Under-18 Championship > 2001 Trois Rivier > 2005 Salmon Arm, BC > 2007 Kitchener Waterloo, ON > 2008 Greater Napanee, ON > 2009 Surrey, BC > 2011 Saguenay, QC > 2012 Host Dawson Creek, BC November 7-11, 2012 x Seven provincial teams and one regional team compete for the National Women’s Under-18 Championship, including 2011 and 2012 host teams Quebec and British Columbia, respectively x The National Women’s Under-18 Championship boasts several high-profile alumni, from household names such as Hayley Wickenheiser and Gillian Apps to rising stars such as Marie-Philip Poulin and Brianne Jenner, who are all on the centralized roster for the National Women’s team Format: x Eight team tournament x BC is the host team x Eighteen tournament games culminating with the medal games on Sunday, November 11, 2012 x All games will be played at the EnCana Events Centre x Gold Medal Game broadcast on national TV on TSN2

3 x Visit the Hockey Canada website at www.hockeycanada.ca

Estimated Direct Expenditures summation as partial indicator of Economic Impact on the Dawson Creek and Peace River Region during the National Women’s Under 18 Hockey Championships

Based on the Tourism British Columbia (2011) Sports Tourism Economic Impact Model, there are four steps to calculate the economic impact of a sporting event. Without secondary research to support the use of steps two through four, only step one is completed in full. Steps two through four were not completed due to the lacking secondary research support of indirect expenditures, employment created and multipliers in the regions economy. If the Sports Tourism Economic Impact Model (Tourism British Columbia, 2011) was completed fully, the economic impact of the Peace River Region would be larger than the direct expenditure amount presented. The following section outlines the direct expenditure amounts that have been assumed through averages during the National Women’s Under 18 Hockey Championships, November 7 to 11, 2012.

The Economic Planning Group (2010) measured the Total Direct Expenditures of the South Peace Multiplex [EnCana Events Centre] to be $9,292,000; the summation of patrons direct spending in the Dawson Creek community while attending an event. The EnCana Events Centre alone had measured direct expenditures of $7,381,000 (Economic Planning Group, 2010). These findings show that the EnCana Events Centre will be attracting many attendees from the Dawson Creek area but also from the greater Peace River Region, the Province and Canada as a whole. This new, state of the art facility is a catalyst for economic expansion through event hosting; the National Women’s Under 18 Hockey Championships being a terrific example. The capacity available to house 12,000 people across the tournament days allows Dawson Creek and the Peace River Region to have a positive economic impact due to attracting visitors to the city and region.

During the 2012 National Women’s Under 18 Hockey Championships there are an estimated 12,000 spectators that will attend the hockey championships. Of those 12,000 people attending games, many will be from outside the region. Many visitors that will attend the games will also spend money on tourism services; visit the Visitor Centre and purchase souvenirs or visit the Dawson Creek Art Gallery and buy a piece from a local artisan. Also includes peripheral services such as gas, groceries etc. The potential for tourism dollars spent in Dawson Creek and the region is large – the attendees may want to explore the region and visit local communities such as Tumbler Ridge, Chetwynd, Hudson’s Hope, Fort St. John, Taylor, Pouce Coupe and the outlying region. The championships will have a net positive economic impact on the region and tourism service providers.

4 Also TSN will be broadcasting the championship games; this broadens the reach of the Dawson Creek and Peace River Region profile to the rest of Canada, the United States and the world. Since Dawson Creek and the region will be profiled during the championship through a popular national sports broadcaster is such a great opportunity to showcase the city and region. This promotion is hard to quantify but will have a tremendously positive influence that will be felt in long run due to increased exposure of the city and region.

Teams The 2012 National Women’s Under 18 Hockey Championship will have the following competing teams:

Team British Columbia - 26 people

Team Alberta - 29 people

Team Manitoba - 27 people

Team Saskatchewan - 29 people

Team Ontario Red - 29 people

Team Ontario Blue - 29 people

Team Quebec - 29 people

Team Atlantic - 26 people

In total there will be 224 people in Dawson Creek that are competing in the Hockey Championships. All of these players are from outside of the Dawson Creek and Peace River Region area.

Team Hotel rooms Team BC: $18, 258 Team Alberta: $18, 795 Team Ontario (Red): $22, 912 Team Ontario (Blue): $22, 912 Team Manitoba: $19, 502 Team Quebec: $23, 880 Team Atlantic: $14, 000 Team Saskatchewan: $16, 000 Team Hotel Direct Expenditures (pre-tax) : $156, 259

5 HST (12%) earned from the team hotel rooms: $18, 751.08

Total Team Hotel Expenditures: $175, 010.08

Other Hotels It can be estimated that each team member will bring one to three people to the tournament, ranging from parents/guardians, siblings, extended family and friends. The competing teams are from across Canada and will not have ties to the Peace Region, therefore majority of the attendees associated with the teams will require hotel/motel accommodations. If each team member brings an average of one person to the tournament that will be 224 people. In the Peace Region an average room rate is $170.50, thus the expenditures for the visitors hotel room would amount to $299,425.28 (170.50 * 224 * 7 nights = $267,344 + HST = $299,425.28).

The impact of the non-team attendees on the region is important to out line here, not all attendees will be able to stay in accommodations in Dawson Creek due to increased Oil and Gas workers being housed in hotels. Therefore the Peace River Region will have a positive impact of attendees staying in hotels around Dawson Creek (Fort St. John, Chetwynd and Grande Prairie).

Food For the competing hockey teams, money that is spent on food will be limited due to a formal meal plan being offered. But money will be spent on snacks/groceries for the teams during their stay in hotel rooms. It can be estimated that if every 224 hockey players buy two meals during their seven day stay in Dawson Creek the total expenditure is $12,544 (224 players * $25/meal * 2 meals = $11,200+HST = $12,544).

The attendees that are associated with the teams and are not from the region will be staying in commercial accommodations. Their direct expenditures on food will be large. This traveller type will typically be eating at restaurants due to accommodations limitations of kitchen amenities. Therefore if 224 visitors (one visitor per team member) associated with the teams spend $500 on meals for the seven days, the total amount would be $878,080 (224 * $500 * 7 days= $784,000+HST = $878,080)

The National Women’s Under 18 Hockey Championships will attract residents of the greater Peace River Region. Attendees that are from the Peace River Region will spend some money on food but their expenditures will not be as significant as other visitor segments. The Peace River Region attendee segment of direct expenditures can be an average of $15 (a snack at the concession stand) to $50 (a meal before or after one of the hockey games). For the purposes of this calculation, an average number is selected to measure the variable. If over the five days of game play 5,000 people purchase a meal worth $50, the direct expenditure would be worth $280,000

6 (5,000 * $50 meal = $250,000 +HST = $280,000).

Rental Vehicles Depending on how the non- Peace River Region attendees travel to Dawson Creek they may need rental vehicles. Typically a rental can cost $350 for seven days or $50/day for a midsized car. If 10% of the non-Peace River Region attendees (22 people) rent a car for the 7 day pre-tournament and tournament timeframe, the direct expenditure is $8,624 (22 * $350 = $7,700+HST = $8,624)

Fuel It can be assumed that many people will attend games that are not from Dawson Creek, they may reside in the greater Peace River Region of British Columbia and Alberta. These visitors are close enough to drive to each game they attend therefore their average cost of fuel could be between $50 to $200 per visit. The multiplier to extrapolate this variable relies on how many times a Regional visitor attends a game. It can be assumed that out of the 12,000 estimated attendees from the Peace River Region that 30% will drive to the event and back home. Therefore 3,600 people could attend a game then return home. An average fuel cost is $100 therefore total amount spent on fuel is $403,200 (3,600 * 100 = $360,000+HST = $403,200)

Summary of Direct Expenditures Direct Expenditure Total with HST HST Earned Category

Hotels - Team $175,010.08 $18,751.08

Hotels - Family/Friends $299,425.28 $32,081.28

Food – team extra meals $12,544 $1,344

Food- Family/Friends $878,080 $94,000

Food – Peace Region $280,000 $30,000 Attendees

Rental Vehicles $8,624 $924

Fuel $403,200 $43,200

Grand total $2,056,883.36 $220,300.36 (sum of each part; not calculated on grand total)

7 Without applying the economic multipliers and indirect benefits to the summation of direct expenditures, it is unclear of a larger picture economic impact of the National Women’s Under 18 Hockey Championships to Dawson Creek and the Region. But in this document, the direct expenditures have shown how the hockey championships will bring a positive economic benefit to the city and region. The estimated expenditures also will have a positive impact on the region and province due to the HST earnings and direct spending to boost local and provincial markets.

The National Women’s Under 18 Hockey Championship organizing committee appreciates this opportunity to apply for the Peace River Regional Districts Grant for Special Events put on by Community Organizations.

If there are any questions or concerns, please contact Samantha Gibeault or Chante Patterson-Elden.

Samantha Gibeault 250-467-2298

Chante Patterson-Elden 250-719-8797

8 Bibliography Economic Planning Group. (2010). South Peace Community Multiplex Economic Impact Analysis. Dawson Creek.

Tourism British Columbia. (2011). Sports Tourism - Tourism Business Essentials. Vancouver: Ministry of Jobs, Tourism and Innovation.

9 Hockey Canada Budget Template - REVENUES (Insert Event) ORIGINAL REVISED CASH IN-KIND YEAR TO DATE PENDING Comments REVENUES: Grants Hockey Canada $30,000 $ 50,000.00 0.00 Provincial $20,000 $ 7,500.00 $5,500.00 5,500.00 $2,000.00 Municipal $10,000 $ 10,000.00 0.00 Other- $ 12,500.00 0.00 Other - BC Hockey $5,000 $ 5,000.00 $5,000.00 5,000.00 Corporate Sponsors $70,000 $ 77,000.00 $ 100.00 100.00 $15,000.00 Event Sponsors 0.00 Game Sponsors 0.00 Event Program Advertisers 0.00 Media Partners 0.00 Ticket Sales $40,000 $ 40,000.00 Season Ticket Packages 0.00 Event Packages 0.00 Round Robin Packages 0.00 Championship Packages 0.00 Parent Packages 0.00 Scout Packages 0.00 Group Sales 0.00 Round Robin Single Game Tickets 0.00 Semi-Final Single Game Tickets 0.00 Bronze Single Game Tickets 0.00 Gold Single Game Tickets 0.00 Merchandise Sales $4,000 $ 7,750.00 0.00 Fundraising 50/50 Draws $5,000 $ 2,500.00 0.00 Banquet $3,500 $ 500.00 0.00 Program Sales $2,500 $ 2,500.00 0.00 Fundraiser- Community awareness $5,000 $ - 0.00 Accommodation Supplement $5,000 $ - 0.00 Other $7,000 $ - 0.00 TOTAL REVENUE $207,000 $ 215,250.00 10,600.00 $17,000.00

Page 1 Hockey Canada Budget Template Hockey Canada Budget Template - EXPENSES (Insert Event) ORIGINAL REVISED CASH IN-KIND YEAR TO DATE PENDING Comments EXPENSES: Event Cancellation Insurance (Insurance coverage) $ 2,000 $ - 0.00 Facility Costs $ 35,000 $ 38,000.00 0.00 Accommodations $ 30,000 $ 27,000.00 0.00 Meals Volunteers $ 12,000 $ 10,000.00 0.00 Transportation $ 50,000 $ 50,000.00 0.00 Event Site Visit - Previous Year 0.00 Officials - Hotel, Meals, Travel & Fees $ 10,000 $ 17,500.00 0.00 Sponsorship Servicing Costs $ 5,000.00 0.00 Advertising/Promotion $ 20,000 $ 15,000.00 0.00 Printing (program & ticket printing) $ 2,500 $ 2,500.00 0.00 Game Operations 0.00 Opening & Closing Ceremonies $ 2,500 $ 2,500.00 0.00 Signage/Pageantry $ 5,000.00 0.00 Player Gifting $ 4,000 $ 4,000.00 0.00 Hospitiality (VIP Services & Media) $ 4,000 $ 4,000.00 0.00 Volunteers - Apparel $ 7,500 $ 7,500.00 0.00 Office Expenses $ 5,000 $ 1,000.00 0.00 Host Committee Expenses Press Conferences 0.00 Special Events (Awards Banquet) $ 12,000 $ 12,000.00 0.00 Video Services - Game Copies $ 500.00 0.00 Laundry & Towel Service $ 5,000.00 0.00 Accounting -changed this to Photography $ 1,000 0.00 Medical & SecurIty services and supplies $ 3,000 $ 3,000.00 0.00 Credit Card Fees 0.00 Contingency $ 7,500 $ 5,250.00 0.00 Accreditation $ 1,500 $ 500.00 TOTAL EXPENSES $ 209,500 $215,250.00 0.00 $17,000.00

NET REVENUE ($2,500) $ - $0.00 $ - 0.00

Page 2 Hockey Canada Budget Template OUR COMMUNITYOctober 2012 We want to hear from you!

2012 National Women’s Under-18 Championships November 7 to 11 ile ‘0’ is where the next generation to only months later see them out on Dawson Creek, you can be one of these Mof women’s hockey stars will get the ice with gold medals around their players and you can reach your dream.” their start, when the 2012 National necks,” Reynard recalled. He said hosting Patterson-Elden said not only does Women’s Under-18 Championships the Championship will give residents Dawson Creek offer “great facilities, come to the City of Dawson Creek this another chance to take part, and take great accommodations, a great volunteer November. great pride, in its contribution to female base and a beautiful city,” but the entire The most talented players from across hockey success. Peace River region is passionate about Canada are coming to Dawson Creek “Our women’s hockey legacy also making this national championship an to battle for national championship includes the growth of the game right unforgettable experience for fans and bragging rights. Many will be representing here at home,” he said, “as young girls players alike. their province or region, and playing on look up to the strong female leaders “Mile ‘0’ is the start of these girls’ a national stage for their first time when welcomed into the community prior to dreams of playing with the national they face off at the EnCana Events Centre, the Olympics, and will surely similarly team,” Reynard added. “This is going to from the opening puck drop November 7 admire the skill, speed and passion they’ll be a great chance for fans in the region to to the gold medal final November 11. see at the EnCana Events Centre.” come out and watch spectacular hockey, Just as Dawson Creek has become a “That’s our whole goal, to be able to and to see stars of the future.” training ground for the top women players provide an opportunity for young girls, Full event ticket packages are available from across the country, the National and even adult females to see the game in for $99, weekend game packages cost $75 Women’s Under-18 Championship a different light,” Reynard said. each and evening game packages are just has become a rite of passage for those “We really want to develop the female $45, all plus applicable fees, and can be that earn the privilege of wearing that game and the love of hockey,” agreed purchased by calling the EnCana Events unmistakable Team Canada sweater. Chanté Patterson-Elden, the City’s Centre box office at (250)782-7443 or go “It’s Mile ‘0’ of the Alaska Highway, it’s Recreation Facilities Manager and co- to www.dawsoncreekeventscentre.com. the starting point,” said Barry Reynard, chair of the National Women’s Under-18 Come out to the EnCana Events Director of Community Services for the Championship host committee. That Centre to witness the best girls’ hockey City of Dawson Creek, and also Director includes developing life values that players in the country, right here in your of Hockey Development for Hockey come with the sport, such as self- own backyard. Canada, adding Dawson Creek should esteem, sportsmanship, teamwork and be very proud of its growing women’s commitment to attaining goals such as hockey heritage. hockey gold. Above: Last year, the captain of Canada’s gold-winning Olympic “The biggest legacy we left when “We want to show what they can do,” women’s hockey team, Hayley Wickenheiser, returned to homes hosted the national team, was she said. “It doesn’t matter if you’re from Dawson Creek to visit schools and the EnCana Centre. Energy Update After a hectic day of presenting at the Energy Conference, the City’s Energy Manager Matthew MacWilliam gave the following updates on current projects: • The curling rink received a lighting retrofit this summer. The curlers can look forward to better lights in the rink and LEDs up in the lounge. The rink portion was upgraded to florescent lighting similar to what is in the EnCana Centre; • We have been working closely with PNG because they are looking at promoting refueling vehicles with natural gas. Hopefully in 2013 we will have access to refueling and will be able to convert two of our existing fleet to natural gas powered systems as a pilot project; • Funding applications were approved Getting the Gardens Growing for electric vehicle recharge stations he flower beds have dropped the upgrades to landscaping will be required. including money for planning Tjaws of many tourists when they visit “It is being designed using xeriscaping and the actual installation of seven the Walter Wright Pioneer Village. David principles,” says Seimens. “There isn’t any stations. It looks like 75 percent of Siemens, the City’s gardener intends this irrigation installed and in the future we the cost of the individual stations to be true far into the future. hope to use the roof water for watering.” will be covered by funding with up “To be honest, I can’t replicate the “We can keep community projects to $4,000 per station available; years of hard work that was put into the alive when it becomes too much for the • We have also had a new look gardens by the volunteers, but I’m trying volunteers. The rose garden is a good at geothermal and had some of to bring back the country garden feel that example where a redesign has resulted in this information presented at the was previously here. The Horticultural a long-term solution that requires very Energy Conference. The potential Society put a lot of thought into the little water even during this extremely for exciting geothermal projects is gardens and it’s our vision to make it last.” dry year. Although an irrigation system is definitely there, not only for the The garden remediation project is installed it didn’t run once this year,” adds EnCana Centre but also for the City meant to restore the gardens to their Seimens. in general. Some of the scenarios former glory and to reduce the amount Even the waterfall is designed to include an option for district heating, of maintenance and watering required conserve water. During the hours when including the EnCana Centre and during the year. “The main goal is to the Village is closed the water will drain beyond. The more buildings you can update it with longer lasting plants, into a cistern to prevent evaporation. incorporate, the more economical change from wooden borders to concrete, As a major tourist attraction the geothermal becomes. add stone pathways and use mulch to Pioneer Village and the Mile ‘0’ campsite “There is a lot we can do to knock down reduce weeding and watering,” says are undergoing renovations that will be GHG emissions and save money in Seimens. completed for the next tourist season. the long run,” says MacWilliam. Seimens expects that the changes “Energy efficiency just makes good underway will give the gardens a lifespan Above: The City summer crew is bringing the old gardens to economic common sense.” of 50 years before replacement of plants or new life at the Walter Wright Pioneer Village.

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