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10 28 19 25 How You Can Be a Part of Brand USA's Megafam TB 2202 2019 Cover 20/02/2019 09:57 Page 1 February 22 2019 | ISSUE NO 2,097 | travelbulletin.co.uk USA how you can be a part of Brand USA’s MegaFam this week 25 agent insight 10 short breaks 19 hotels, 28 resorts & spas Eileen Saunders shows northern lights, escorted tours how welcome advice camera, action get the INNSiDE Riviera Travel on why escorted touring scoop on Meliá can set agents apart from Jet2 can be the perfect trip for your clients S01 TB 2202 2019 Start_Layout 1 19/02/2019 17:16 Page 2 S01 TB 2202 2019 Start_Layout 1 19/02/2019 17:16 Page 3 newsbulletin TINY DANCER... BUTLIN'S HAS embraced Hollywood's thirst for musical nostalgia with its latest line-up of evening entertainment. With Bohemian Rhapsody tipped to dominate this year’s Academy Awards, Butlin’s Minehead Resort in Somerset is sending viewers back in time with a collection of tributes to musical legends throughout the decades including the Rat Pack, the Jersey Quartet and more. Pictured above is a snippet from the holiday chain’s retro new show Rocket Man – a celebration of Elton John. For more information go to www.butlins.com. Locals praise the positive impact of tourism in UNTWO’s global survey THE WORLD Tourism Organisation (UNWTO) has carried out their local area should be limited, with just 7% arguing its first ever global survey in an attempt to better understand tourism promotion should be stopped altogether. how tourism is perceived at a residential level. The online Speaking of the findings, UNWTO secretary general study – which gathered the opinions of 12,000 people from Zurab Pololikashvili, said: “Today, adequately managing more than 15 countries – found that over half of respondents tourism to the benefit of visitors and residents alike, consider tourism to have a positive impact in generating ensuring that local communities are listened to and local revenue and cultural wealth in their local community. benefiting from tourism is more important than ever. Nearly half of participants (47%) believed they live in a “There is a pressing need to set a roadmap for tourism city with a high number of visitors. However, these which is fully aligned with the urban agenda.” numbers are surprisingly varied across countries, from Almost half of respondents (49%) said there should 68% in Australia to just 33% in France which, according to be better measures to manage the number of tourists The Telegraph, leads the worldwide tourism figures with visiting their local area, with 70% suggesting these around 93.8 million international visitors last year. measures should focus on improving facilities However, not everyone believes tourism has had a and creating attractions which can be enjoyed positive impact on their community. A minority of by tourists and residents alike to benefit the participants (12%) maintained the number of people visiting community as a whole. © Rawpixel.com - Inset agent insight short breaks This week Eileen, our homeworker columnist, northern lights, camera, action 10 on adding value for clients 19 from Jet2 news puzzle bulletin escorted touring travel industry updates from Britain play Su Doku to win a £50 Riviera Travel shows how your clients © Krzysztof Wiktor and beyond M&S voucher can have it all on an escorted tour - 04 11 25 Main : agent bulletin USA hotels, resorts & spas fam trips, booking incentives and find out how you can win a place on RIU Hotels reaffirms commitment to 09 training for Fort Myers and Sanibel 13 Brand USA’s mega-fam 28 the Canary Islands Cover Pictures travelbulletin.co.uk February 22 2019 3 S01 TB 2202 2019 Start_Layout 1 19/02/2019 17:16 Page 4 newsbulletin Classic broadens its horizons to Dubai and Mexico CLASSIC COLLECTION holidays has expected to feature in an expanded added nine hotels in Dubai and six cities brochure, which will be available hotels in Mexico to its portfolio of luxury from May, while Mexico will feature in a Flybmi files for holidays for 2019. worldwide brochure later in the year. The tour operator has negotiated Nick Munday, managing director for the administration competitive hotel rates in all nine Dubai operator, said: “In the list of international hotels, in partnership with Alpha luxury holiday destinations, Dubai holds a BRITISH MIDLAND Regional Destination Management, meaning special place. It’s home to the world’s Limited announced it has agents will be able to book tallest building, the largest indoor theme ceased operations effectively accommodation at any of the hotels on park and biggest shopping mall. But within immediately after filing for demand. Additionally, Classic is offering the city there are elements of a rich culture administration on February 16. private resort transfers and fast track and history. We’re also looking forward to The airline, which operates meet-and-greet on arrival for customers introducing our guests to the hidden as Flybmi, has cited several travelling via Dubai Airport. treasures of Mexico. Along the Riveria Maya difficulties which have lead to The company’s range of Riveria Maya they can experience virgin beaches, crystal- its demise, including spikes hotels features Mexico’s Belmond clear waters and an abundance of coral in fuel and carbon costs, as Maroma Resort & Spa, as well as the reefs and marine species.” well as the uncertainty TRS Coral – a member of Leading Last year, Mexico became the sixth created by Brexit within the Hotels of the World and part of the most visited destination in the world, travel industry. Palladium Hotel Group. UK airport with the picturesque Riveria Maya and Thousands of passengers lounge passes are included with each Cancun gaining the greatest number of have been left out-of-pocket Mexico booking, and private resort British visitors across the country. by the airline's demise, with transfers will be provided via the Likewise, Dubai welcomed a record flybmi advising customers to operator’s handling agent. number of tourists in the first half of seek refunds from their credit Breaking away from the traditional 2018, and hopes to welcome as many as card companies. cycle of brochures, Classic has decided 20 million visitors by 2020. More information about to adopt a digital first approach, adding For further information call visit customer actions can be details of its new collection of hotels www.classic-collection.co.uk or call found on the Flybmi website. online. Details of its Dubai hotels are 0800 008 7288. 4 February 22 2019 travelbulletin.co.uk S02 TB 2202 2019 News 1_Layout 1 20/02/2019 10:00 Page 5 newsbulletin Boudicca rules the waves from Dover FRED. OLSEN’S Boudicca, an 880-guest vessel, has commenced voyages from the port of Dover. Upcoming itineraries include a 22-night, adults- only ‘Amalfi, Tuscany & the Italian Riviera’ cruise, departing on April 25, with prices starting from £2,499 THE WIZARD KING...The Gardaland Magic Hotel is scheduled to open on May 31. The magic-themed per person; a 13-night hotel features a Great Wizard as the host who popped by to check on the workers who are putting the ‘Icelandic Wonders & finishing touches to the rooms, such as Wizard House, Magic Ice Castle and Enchanted Forest. Wildlife’ cruise, departing on June 18, with prices The travel industry needs more engagement, study finds starting from £1,899 per AGENTS COULD benefit from boosting their engagement with current and potential person; and nine-night customers, following the release of travel industry research by different, an advertising ‘Scenic Fjords of Norway’ agency. Researchers surveyed consumers in five major life stages about their opinions of cruise, departing on travel brands. The results uncovered the communications desired by students, home August 28, with prices movers, new parents, empty nesters and pensioners. starting from £1,299 per More than half of empty nesters (61.7%) feel misunderstood by travel companies. But person. Prices are based they say they are still able to buy products they want from the sector, suggesting that on two adults sharing a tweaking messaging to better engage consumers will make a big difference to this group. twin-bed, Interior Room, There’s room for improvement with pensioners too – 80% feel their needs are not including accommodation, understood and a similar proportion report that they can’t buy the holidays they want, meals and entertainment revealing a major lack of consumer insight. and port taxes. Home movers and students are more positive. They feel their needs are understood by the Justin Stanton, sales sector, but require advice to help them stick to their budget, specifically by offering discounts. and marketing director for Of all the sectors surveyed, travel was the sector with the most consumers (87.1%) the cruise line, said: wanting to hear from brands more, indicating there are gaps in messaging and targeting “Whichever itinerary you from across the travel industry. choose, Fred. Olsen is sure “Many travel companies are focusing on cost as far as comms go, undermining the to have the ideal holiday power of their brand. Brand is what ensures audiences build an affinity with them. It’s for you, from the about more than just the prices on offer. Making the brand inseparable from the customer convenient and accessible experience should be a priority,” said Ben Quigley, group chief executive officer at d.fferent. Port of Dover.” “But to do this, brands need to reassess the customer journey to ensure a frictionless For details, go to experience and increase engagement. With new parents, empty nesters and pensioners all www.fredolsencruises.com/ feeling misunderstood, it is clear the sector must put insight to better use, adapting agent or call 01473 746164.
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