Boonshoft Museum of Discovery • Dayton, OH

Home , Rock U, Sully Erna, The Target (The Office), The Vintage Tour, To Hell with the Devil

THIS IS THE HOUSE ROCK BUILT We’re not your typical creative agency. We’re an idea collective. A house of thought and execution. We’re a grab bag of innovators, illustrators, designers and rockstars who are always in pursuit of the big idea! Our building, which was one of the last record stores in America, serves as a playground for our creative minds to frolic and thrive. This is not a design firm. It’s something new and forward-thinking. It’s about going beyond design and messaging. It’s about forging game-changing ideas and harvesting epic results. It’s about YOU.

Welcome to U! Creative.

U! Creative, Inc Key Contact: (dba: Destination2, The Social Farm) Ron Campbell - President 72 S. Main St. Miamisburg, OH 45342 P: 937.247.2999 Ext. 103 | C: 937.271.2846 P: 937.247.2999 | www.ucreate.us [email protected] UCreative U_Creative in/roncampbell7 U_Creative UCreativeTV That’s because our focus at U! goes beyond providing out-of-the-box thinking. Beyond strategic planning. Beyond creating hard-hitting messaging, engaging design or captivating imagery. Even beyond moving the needle. WE’RE NOT YOUR First and foremost, U! is about building relationships. It’s about unity. It’s about strong ideas and ideals converging. It’s about staying focused on the point of view, needs and desires of others. Because when you get that right, all the rest naturally follows. TYPICAL AGENCY Turn the page and see for yourself.

© 2019 U! Creative, Inc. SPECIALTIES: • Strategic Planning • Retail + Apparel + Merchandise • Brand Development Design / Development • Advertising + Design • Packaging + POP HERE’S Development / Production • Product Licensing: RockU! • Media Planning / Buying • Destination Elevation: Destination2 • Communications Planning • Social Media: The Social Farm • Interactive Communications • Sports Marketing: WHAT U! DO Overdrive Development

Leading this band is music / entertainment industry veteran, Ron Campbell who brings over three decades of experience ranging from garage bands to full time touring, endorsed artist / brand spokesman to music business advisor, and even starting his own record label / artist management firm… which brings a unique knowledge and ability to connect with brand fans at every level.

• 2007 – An unexpected meeting occurs at Starbucks Coffee – Universal City Walk – Hollywood. • 2013 – U! Creative strikes exclusive partnership with P&G incubator, LISNR®, the Data-Over-Audio (DoA) A conversation that would forever change the lives of everyone at U! Creative today… tomorrow... solutions leader that enables fast, reliable, and secure communication between devices for wide-scale and everyone they encounter on this crazy journey. When we hear others say “You’re livin’ the dream!” connectivity everywhere... opening up a whole new delivery system for digital content without the need … they have no clue! for Wi-Fi or Bluetooth.

• 2008 – U! Creative opens as a new breed of strategic creative firm where egos and agendas are left behind. • 2014 – The Social Farm continues engaging in conversations with the likes of such cultural influences as Just No names on the door – so the focus is always on U! Airstream, Burton, and SeaWorld are a few of the early Jared. And D2 exhibits at the Association of Science - Technology Centers Annual Conference and is invited to adopters excited to explore the new U! methodology to great success triggering a surge of growth as word speak on “Incremental Revenue” at The Florida Association of Museum’s Annual Conference in Jacksonville. of mouth spreads from each CEO to three others. • 2015 – U! Creative continues to forge lasting relationships, and is honored to serve many of the most • 2009 – Amidst the worst economy since the Great Depression, U! Creative’s world-class talent and midwest respected brands in the nation while landing speaking gigs alongside such entrepreneurs as Kevin Harrington rates become the best kept secret of brands nationwide looking to hold their position in a volatile market. (Shark Tank). Along with U! West Managing Partner / Photographer, Nigel Skeet the team unites to change The U! Mantra to clients becomes “Outsmart... not outspend the competition!” And they do this by leveraging the conversation around the homeless issue with HomelessRockstars.com gaining media attention with emerging technologies such as Mobile Apps, Bluetooth Hot Spots and Augmented Reality. Huffington Post, Ellen DeGeneres, and the TODAY Show. All leading to a Reality Show concept being created around U! entitled “Design & Conquer” • 2010 – U! Creative launches The Social Farm™ service silo to connect businesses with their customers where they congregate, with an approach tied to a business strategy, not just an accumulation of “Likes.” • 2016 – Client numero uno, Airstream enlists U! to create… curate… and manage it’s own entertainment The Social Farm is all about having a conversation and instantly gets the attention of everyone from Under division. U! becomes official corporate sponsor for rock legends, Stryper’s “To Hell with the Devil” 30th Armour to Hulk Hogan! The Farm would get a shot in the arm when MSN features their McDonald’s social Anniversary Tour. They’d also make their mark in history drafting and sponsoring a Ohio Historical Marker stunt on their homepage and Taco Bell starts streaming their tweets to their Digital Billboards on the for Cassano’s Pizza King. And Herschend Family Entrtainment would invite U! to join Coca-Cola in co-hosting Sunset Strip and Times Square. their first “Taste Of” Food Marketing Conference at Dollywood’s DreamMore Resort. One office couldn’t hold all this awesome so we expanded our Ohio footprint with the opening of U!2. • 2011 – U! Creative unveils their long anticipated online presence with: Ucreate.us which proclaims… You Create Us! This site is important as it’s the first time U! gives the mass a glimpse into their world and also • 2017 – The U! + D2 Teams reach new heights in development as they dream, conceive, name, brand, design because it leverages a new immersive and engaging web design technology called parallax scrolling. The and master plan the 18,500 square foot, sweet-themed CRAVE Golf Club in The Great Smoky Mountains. U! site gets instant attention and more importantly the attention of a very high profile British Virgin Islands announces the addition of PR to their offerings and officially launch their global licensing division, Rock/U! entrepreneur to design/develop a new social tool to complement Facebook/Twitter. representing such properties as Stryper, P.O.D., Adam Carolla, and Gracie Jiu-Jitsu. While U! President, Ron Campbell hits the road on a speaking tour which include stops at SiriusXM and CBS Studios alongside • 2012 – Following a decade as an AOR for SeaWorld & Busch Gardens Adventure Parks, U! Creative partners legendary Producer and former VP of Lucasfilm, Ltd., Howard Kazanjian (The Empire Strikes Back, Return with 25 year Anheuser-Busch Amusement Parks VP, Michael Catcott, and launches Destination2™. For over of the Jedi, Raiders of the Lost Ark) a decade the two have together mastered the art of putting 40,000 people through the gate daily, in-season or out-of-season, rain or shine. D2, a member of IAPPA & AZA, is a full service business unit focused on • TODAY – It’s been a ‘Decade of Domination’ and we look forward to sharing the story of what exactly efficiencies that drive big results on every level for any attraction/destination. happened at that Starbuck’s that changed all of our lives… as you are now part of this story.

MIDWEST: DAYTON HQ EAST: NASHVILLE WEST: LOS ANGELES WEST: SAN FRAN / REDDING

Ron Campbell Ike Imhof Sheila Siefer Andrew Parrott Marinella Len Nigel Skeet President / Partner VP Creative Director / Partner VP Operations + Media / Partner Business Development Business Development / Partner Photography / Partner Ron has dedicated his With 20 years under his belt, Sheila’s career spans over Andrew is a proven performer Marinella is an award-winning A true rolling stone, Nigel over two decade career Ike has earned a respect by three decades with a resume with experience in strategic marketing strategist with has toured the world over to helping clients achieve having led creative at the that reads like Who’s Who. and tactical planning, over 15 years working with countless times following success. He’s honed his most respected agencies in Her ability to manage the contract negotiation, new some of the biggest brands headlining acts for over three skills in a variety of top the Midwest and amassing business / financial side of business development and in the entertainment industry decades. Known across the management and creative over 60 Addys including U! while overseeing complex acquisition, with extensive from Geffen Records to industry for his uncanny positions including Best of Show. His skills have projects with a host of digital media marketing Roland Corporation. Having ability to capture the inner President & Sr. Partner been tapped by the likes components, with varying expertise. Receiving earned her degree in Visual soul, Nigel has been the of U! Creative. He’s put of Airstream, Cedar Fair lead times, production needs, multiple honors and awards Communications from the celebrities top pick when it his talents to work for Entertainment, J. Peterman and interdependencies has throughout college and his Platt College of the Arts in comes to capturing those such brands as Azoff Co., LexisNexis, MetLife, made her an advertising professional career; Andrew Los Angeles, Marinella has a magic moments in studio, on Music, Burton, NASCAR, Paramount, and Teradata. legend. With longstanding has evolved into a sought keen eye for aesthetics and stage, and on the road. Born in Nike, SeaWorld Parks & He also serves on the media relationships in tow, after professional, community stops at nothing to develop England, raised in Amsterdam, Entertainment, Seymour Advisory Boards for Dayton she provides unprecedented leader, and overall badass. and maintain the integrity of and residing in California; Duncan, and West Coast History at Carillon Park, the delivery in direct marketing, He brings contagious positive the brands in her care. Today, Nigel can currently be found Choppers. Ron’s leadership School of Advertising Art media planning / buying, energy into every moment she stays busy managing and with recent touring acts like is also utilized in serving and leads the charitable and print procurement / as he’s focused on achieving championing U! Creative’s Avenged Sevenfold, Metal God on the Advisory Boards of marketing initiatives for the production management the highest degree of success left coast presence by Ozzy, or coming alt-rock heroes Cedarville University and the Concours d’Elegance and having driven countless for those he represents in working hand-in-hand with The Sick Puppies. Did we School of Advertising Art. Humane Society. campaigns to market. every situation. our Cali friends! mention you’ll love his accent?

Adam Limbert Jayson Weidel Lisa Virani Megan Mahon Nate Stevens Alexa McVety Art Director Lead Designer Director of New Media + Logistics Designer / Film Designer Designer Adam has truly set himself A nationally recognized A founding member of the Megan is an adventurer Nate describes himself Alexa has a strong passion apart in the digital design award winning artist in rockstar design team at heart, which is clearly as “a dreamer and a doer”, for life, adventure, and world, by merging his passion the bi-coastal pop culture at U!, Lisa is the heartbeat evident through her and believes that effective embraces the challenge for traditional illustration and gallery world, Jayson that keeps the rhythm and diversity of talents including: design solutions start of critical thinking and perfecting his unique styles brings many skills to the U! rhyme. A bit of a mind reader, Copywriting, Design, with a fundamental trailblazing the future of and techniques. He began Creative table. A veteran she remains anticipatory of Illustration, Photography understanding of design. As a graduate from making his presence known in the trenches, a natural what is going to be asked and Cinematography. As an perspective. He has a the School of Advertising when the high celebrity team leader, and a bit and aware of what’s coming Honor student at the School deep love for branding, Art, she was one in twenty trafficked ‘Gallery1988’ and of a hybrid illustrative- around the corner. She’s of Advertising Art she quickly and prides himself of selected to compete in the ‘Hero Complex’ extended an designer, he’ll often take impressed such clients began charting her course being versatile and easy AAF NSAC and acquired invitation to showcase his the road less traveled with coast-to-coast as Beloved receiving both an Addy and to work with. His career the school’s first team win work. His visibility grew as unconventional ideas when Virus, Cassano’s Pizza, The American Graphic Design has yielded accolades – at district level. With her his work was published in approaching a project. This GRAMMY Museum, Steel Award via GDUSA. U! is still including an Addy and an strong design aesthetic and ‘Crazy4Cult-Cult Movie Art jack of all trades (ace up our Panther, and UN1TUS with not puzzled how Megan eluded American Graphic Design dedication to detail, Alexa 2’ and ‘Alternative Movie sleeve) has brought his flair only her design skills, but them for a year, but as fate Award (GDUSA) – but more is a diverse and resourceful Posters.’ Adam’s colorful with great success to Cedar also with her innovation and would have it (and a few stars importantly, a long list asset to team U! with career is highlighted with Fair Entertainment, Hurst conceptual thinking. We love aligning), her keen eye and of satisfied clients, from an array of expertise in campaigns for Burton, Shifters, lynda.com, and the her… You’ll love her… and creative sense of direction musicians and entertainers, strategy, storytelling, Channel Islands Surfboards, billion dollar supergroup, your customers will would lead her to rounding to professional athletes, app illustration, photography, and Monster Cable. Kings of Chaos. love her work! out Team U! developers and hairstylists. and motion graphics.

Chris Fry Lauren Pyles Michael Catcott Clancy Boyer Nicole Scrivner Ashleigh Pak Designer / Project Manager Designer / Social Media Strategy/Analysis/Retail/Merch/Partner Director Brand Radiance Public Relations Marketing Assistant Chris is a designer and creative Lauren classifies herself Michael is a dedicated Clancy’s well-packaged skill Forever an English major, Ashleigh has the tenacity problem solver who has spent as a dreamer, idealist, leader with over 25 years of set of story-telling, design and words are Nicole’s first to get things done. the last 20 years working to and a futurist. Passionate experience in theme park/ strategic thinking has earned love. Having started her She is responsible for support his team, support his about branding, she’s resort development, master him great respect in the areas career as a journalist, a variety of functions company and make clients always thinking about planning, operation, retail, of Consumer Packaged Goods, she knows what it takes including assisting in happy. His project experience her clients goals and how marketing, design, profit Sporting Goods, Publishing, to tell a story. After accounting and financial and knowledge ranges from she can strive to achieve growth and strategic planning Real Estate Development and graduating from Wright administration, managing print, interactive, web, video, them. With her degree as VP for Anheuser-Busch Retail Experiences. He’s also State University, Nicole social networking, events and e-commerce. With in design and minor in Theme Parks and Project been on both sides of the aisle continued her work in advertisement a background in marketing studio art from Liberty U, Manager for Schlitterbahn from Saatchi & Saatchi, DDB media, then went on to placements, cost a variety industries such as Lauren has since gone on Vacation Village. He has a Worldwide and W+K to leading represent one of the effectiveness, healthcare to data science, to develop some serious proven ability to enhance teams as Sr. Design Manager world’s largest technology demographic analysis, Chris has also managed and mad social media chops attraction revenue through at P&G and creating one of the consulting firms as their and online / print media directed teams of up to 15 while sharpening her web operations, architectural + most iconic product lines in corporate PR manager here planning / purchasing. across multiple jobs, in virtual design and hand lettering interior design, traffic flow, and the history of Nike… racking in the U.S. It was Nicole who With the ability to move offices and through projects skills! Known for her retail + culinary opportunities. up over 12 design and utility reached out to U! first – and from project to project with many moving parts. He is sweet bluntness, Lauren He’s also served as Chair of patents to boot. This broad her relentless pursuit of effectively, Ashleigh a veteran designer that loves is not afraid to speak her Kansas City CVB, Vice Chair for experience gives him a the position plus shameless ensures that all the i’s are solving challenges and learning mind, be positive, and San Antonio CVB, and the Board unique perspective to self-promotion are why dotted and t’s are crossed from them. laugh at life. of Directors for Texas Travel better position brands. we hired her to do PR. with dedicated proficiency. Industry Association. © 2019 U! Creative, Inc. THE TEAM

Rob Lindeman Joe Franchina Kathryn Kendell Scott Moore Brenda Bowman Ron Kaplan Franchise Development Business Development Business Development Business Development Media Director Special Events In 2008 as Max & Erma’s Joe combines his success Kathryn is a technology With over 25 years of IT Brenda’s dynamic As Executive Director of the President / CEO, Rob with P&G, Ralph Lauren and innovator, digital transformer experience, Scott has experience in media National Aviation Hall of completed 18 years with NASCAR alongside 15 years and customer connector. With worked with some of the planning and buying has Fame as well as Founder and the brand he built from 13 to of experience in marketing, over 20 years’ experience in largest applications and benefited advertisers Director of the Reel Stuff 107 locations +42 franchises. digital media and live event digital marketing, financial infrastructures in the world. He in both domestic and Film Festival of Aviation, Ron Over his career he’s served solutions. His hands-on services, life sciences and has implemented performance international markets. She has produced and overseen as: Unit Level Manager, Store approach comes from staging technology, she is a proven engineering services for has architected strategies multiple museum events, film Opening Manager, Regional events from Australia to the strategic sales and marketing a multitude of clients. He in every major category; festivals, public engagements Manager, Chief Development French Riviera, as well as pacesetter. Kathryn has been excels in consulting services including consumer goods, and enshrinement Officer, and 11 years as Vice Production Manager for both on every side of the customer around Performance Testing, business, financial, telecom, ceremonies. He has worked President of Franchising. the Winston Cup Series and journey, from corporate Performance Engineering, tech, retail, industrial, and with numerous foundations His strengths include: the Busch Grand National marketing, to systems and Performance Monitoring/ pharmaceutical. Brenda and organizations including: franchising, licensing, real Awards. Joe’s extensive integration, to agency to cloud Management. Scott founded is well connected and NIKE, Smithsonian Air & estate, construction, capital industry knowledge is married enabled technology sales. She Loadtester Incorporated, respected within the Space Museum Society, and expenditures, corporate to an ability to “see around has experience with marquis and co-founded Northway advertising community in the Memphis Belle Memorial growth, and joint ventures. corners,” which enables him brands such as GE, Adobe, Solutions Group along with every major market, affording Association, Ron is also Today he streamlines culinary to excel in the ever changing Amazon, Google, Microsoft TransactIQ - a company her the ability to bring her the Founder and CEO of operating systems, improves world of messaging and and more. Kathryn is a true focused on simulation, industry intelligence to legendary lifestyle brand cost structures, and facilitates marketing communications. visionary, with a commitment scalability, and security for every negotiation and Surf Ohio. the concepts marketing model. to life-long learning and Cloud, Blockchain, and Internet make things happen! disruptive innovation. of Things (IoT) applications. © 2019 U! Creative, Inc. THE WEB + INTERACTIVE TEAM

Jerritte Couture April Sadowski Birch Dunford Chris Sanford Elijah Brandyberry Lisa Couture Interactive Director Senior UI / UX Developer Senior Application Developer Application Development Analyst Application Developer Business Development An expert in both Human With over a decade of Birch is a seasoned veteran A shameless self-promoter A self-driven developer and For over two decades Lisa Factors Psychology and experience in design and with nearly 20 years of of his mad JavaScript coding fanatic, Elijah treats has lead Fortune50 teams Computer Science, Jerritte’s front end development, development experience. skills, Chris boasts 10+ all code as a potential piece to higher ground and nearly two decades of April is gifted at turning He is so well versed in all years of Web design and of art. A website developer exceeded goals through interactive experience hasn’t static layouts into rich things programming that development experience. since age 14, programming a competitive mind and gone unnoticed... having interactive experiences. detailing his full skill set His proficiency spans the is his passion. Through servant heart. A true his work published in the Blazingly fast in all areas here would make your Windows, LAMP, and WAMP self-training and the help change-agent, her ever International Journal of of HTML / CSS and a myriad head spin. Seriously. Web stacks. He sharpened his of top-notch mentors, pursuit of improving the Human-Computer Interaction. of Content Management applications & services, programming chops on he became an expert in process and leveraging Well versed in all areas of web Systems, April makes quick mobile apps, system technologies like PHP / JavaScript, Ruby on Rails, (and in some cases development, Jerritte got his work of everything from integration, SQL Server, MySQL, C#.NET / SQL Server, MySQL, jQuery, JavaScript, creating) best-practices first gig conceiving, designing, responsive website MySQL, Oracle, MongoDB, CSS / HTML / JavaScript, CSS, and HTML. Always positions Lisa as a creator and managing a web-based implementation to animated C#, PHP, Java, XML, CSS, and Ruby on Rails. Chris is seeking new programming and advocate of a true image management system digital ads. And with Less, HTML, PHP, JavaScript, a dedicated and strong languages to master and collaborative culture for National City Bank. He thoughtful touches such C++, Python, Perl, Objective user advocate. His passion different frameworks to between our team and would go on to work for the as including step-by- step C, jQuery, NodeJS, for usability, accessibility, manipulate to his bidding, partners. Yeah, she’s LexisNexis User Experience instructions within CMS CodeIgnitor MVC, Razor, etc., and code compliancy make he also regularly sinks got skills… Aslan, Adkar, Group, until being tapped admin portals, April has etc., and on, and on, and on. him an invaluable asset to his teeth into PHP, C#, Cornerstone, Six Sigma… to manage the growing earned the praise and And that’s the abbreviated the U! team. WordPress, and Umbraco, bottomline she gets it, interactive team at U! gratitude of many clients. version. just to name a few. and will get you!

LET’S GET SOCIAL ABOUT THE SOCIAL FARM When your brand message and promise is ready for “prime time” or just needs a shot in the arm of “real world” engagement with real time results, social media can quickly generate the mass awareness for your brand, product or service... Pushing it towards the stratosphere in exponential viral fashion.

U! Creative’s one of a kind Social Farm concept offers a unique and powerful way of connecting with your target demographic by identifying key platforms to leave comments and key taste makers / influencers to help spread brand awareness.

Since opening in mid 2010, the U! Creative Social Farm has experienced ground breaking success by having such influential brands as Starbuck’s, AXE Cologne, Under Armour and Samsung spreading the news of what we’re doing for brands who have enlisted the Social Farm.

thesocialfarm.com

© 2019 U! Creative, Inc. ABOUT DESTINATION2 What if your season pass or membership revenue doubled? What if your retail operations earned an extra 60% per year with no additional cost of goods? What if you could attract a whole new demographic while driving higher visitation from your existing audience? U! Creative formed Destination2 in 2011 to provide these answers, and drive higher returns to destinations / attractions. D2 has LET’S TALK assembled a dream team of talent from the destination world to offer a holistic view of your operation, and makes sure you’re not leaving money on the table... So you can drive profits up not just once, but year after year. ABOUT destination2.com Specialties: • Master Planning • Design Management • Exhibit Design 2 • Attraction Design • Marketing Development • Graphic Design • Architectural Design • Interior Design • Signage Design DESTINATION • Landscape Architecture © 2019 U! Creative, Inc. ABOUT OVERDRIVE DEVELOPMENT Overdrive Development was founded by U! President and motorsports enthusiast, Ron Campbell. Born during the 1969 Indy 500, Ron was baptized into motorsports with his father owning and managing 3 stock car teams. In the late 80s, Ron’s two passions would collide when aligning IRL Star, Bobby Rahal, in a client’s new product launch. “The results were amazing” Ron explains, “He brought a level of trust, honesty, and responsibility START YOUR not only to the product but also to the brand... he legitimized the whole campaign!”

Today, Overdrive manages premier professional motorsports drivers, teams and their respective sponsorship programs. We help clients align with drivers who understand the sponsorship relationship, fit their brand’s image, provide credibility and help drive sales.

ENGINES www.overdrivedev.com

In just a decade, U! Creative has grown from a Midwest design boutique with a reputation for quickly Cincinnati has long been acknowledged as “The Branding Capital of the U.S.” with more than 200 consumer harvesting ‘The Big Idea’ to one of the most highly respected creative consultancies in the country – product companies located there. This includes the largest consumer products brand in the world, Procter & supporting the world’s most sought after brands. Gamble, the largest grocer, Kroger, and most iconic retailer, Macy’s. Nowhere else in the country can you find more consumer brands per capita! As our unique ideas and approach elude many… so does our locale. U! HQ can be found literally on Main Street America in a suburb of Dayton, Ohio situated between Cincinnati and Columbus. With over 75% of But Cincinnati is not alone as Columbus is headquarters to such retail brands as Abercrombie & Fitch, our business coming from the left coast and other markets… the question we hear most is: “WHY OHIO? Bath & Body Works, DSW, Express, L Brands, The Limited, and Victoria’s Secret. Columbus is also nationally You guys should be based in Los Angeles, New York, Chicago or Miami.” recognized as “The Restaurant Test Market Capital of the U.S.” where residents gave thumbs up to such food cult classics as McDonald’s McRib, Wendy’s Pretzel Burger, Taco Bell’s Doritos Locos Taco, and prototype So, WHY OHIO? It’s the best place to build a brand... or an industry for that matter. After all it was our Panera Bread restaurants. And because of this White Castle, Donatos Pizza, Sbarro, Jeni’s Splendid Ice creative forefathers… the “Mad Men” of Madison Avenue who coined the phrase “So Goes Dayton… Creams, Max and Erma’s, Bob Evans, Wendy’s, Piada Italian Street Food, Bravo Cucina Italiana, Brio Tuscan So Goes The World!” as post WWII Dayton became the number one test market city in America. Grille, Tim Hortons’, and Charley’s Grilled Subs are all headquartered there.

Aside from being the ‘Birthplace of Aviation’ and home to the first NFL game, the city has served as a So what does this mean to U! ? One…you have a partner perfectly positioned exactly where we should be. microcosm with demographics which mirror that of the United States. It’s also worth nothing that Dayton Two… you’ve come to the right place to build, test, and/or launch your brand… as we get it! Simply put… sits in the cross-hairs of Interstate 70 / I-75, two key highways deemed most important for the country’s You’ve found your people… Welcome to U! economy. As from Ohio, you are just a day’s drive from 60 percent of America’s population and for many (including Johnny Cash) that journey goes through Dayton. Support: www.linkedin.com/pulse/build-your-best-brand-cincinnati-justin-rumao Over the last fifty years this mantra has grown to encompass the entire state… “As Ohio Goes, So Goes www.qsrweb.com/news/columbus-ohio-the-test-market-capital-to-open-1st-food-hall the Nation!” As median household income levels in Ohio and in the U.S. overall fall between $45,000 and www.washingtonpost.com/news/the-fix/wp/2012/10/11/why-ohio-is-the-most-important-state-in-the-country $50,000, and racial demographics, religion, age, economic diversity, and political divisions all reflect the www.cbsnews.com/news/columbus-ohio-test-market-of-the-usa nation as a whole. www.usnews.com/opinion/articles/2016-03-09/why-ohio-is-so-key-in-2016 ohiowins.com/test-market-u-s-a Also, within a forty minute drive are two of the most important markets in the country, Cincinnati and Columbus. © 2019 U! Creative, Inc. THE WAY U! THINK

© 2019 U! Creative, Inc. WHAT MAKES U! UNIQUE WIth U! Creative, clients receive so much more than the efforts of one or two staff members. Our team-centric approach leverages the unique talents and disciplines of many experts working in concert, rising to a level far above what any one person or skill set could accomplish on their own.

Frequent brainstorm sessions weave through approaches from outlandish to playful to sophisticated to unexpected as problems are explored from all angles, and solutions converge at the core of a myriad of variables and moving parts. The results are strategic initiatives that connect on many levels and resonate like no other.

We’ll approach your challenges holistically, going beyond marketing to helping you build in revenue generators along the way, all the while staying true to your core mission.

We also recognize that you’re the experts at what you do, too, so our efforts are always a collaborative effort that we build together, ensuring that every message, image and touchpoint is always true to U! YOU’RE AN ORIGINAL… and so are we! • We deliver 100% original art, created by 100% original artists. • Our team of designers, illustrators and hand lettering artists bring 100% authenticity and original composition to your brand... not clip-art. • Our team exhibits in the legendary Gallery1988 on Melrose and have been featured prominently in the annual CRAZY4CULT show that LAist calls ‘The Most Famous Art Show in Los Angeles’. ORIGINAL • Together we ensure that each and every extension of your brand exudes authenticity and originality.

© 2019 U! Creative, Inc. Our philosophy is that if at first you can outsmart the competition, eventually you will be able to outspend them. When it comes to branding and marketing we have worked with large budgets, small budgets and in some cases no budgets. In all cases, we first develop a strategic plan that serves as our success manual.

For some clients, we generate that plan out of a small set of key facts about the brand, the offering and HOLISTIC the target audience. For other clients we conduct an array of front end market initiatives research to help protect your marketing investment, whether performing primary research, surveys and focus groups or compiling and teasing out critical data through secondary research. Learning what data you already have at your disposal will help us determine the appropriate recommendation for you. APPROACH In the end, our insight stems from thinking comprehensively about a brand from the consumer’s point of view. Working from formal and informal methodologies, we can then develop communications strategies that deliver both short and long-term results. This combination of insight and strategy allows us to view communications more broadly than simply media-delivered messages by planning what a brand will communicate at each contact or touch point and ultimately deliver measured results.

Whenever possible, we target early delivery to help compensate for any delays in feedback or changes in direction along the way.

With this in mind, we work backward from the desired delivery date and any other important milestones to create a scheduled timetable that ensures on-time launch. Deadlines for all parties are included in the timetable, and any deviation results in an update to the schedule to compensate and keep the project moving full steam ahead.

© 2019 U! Creative, Inc. ACCOUNT MANAGEMENT FLUID COMMUNICATIONS C ON RE S AT ER IV E P T T N E STRUCTURE I A O M Point Person P You’ll have a single point of contact to manage the flow of information internally and externally. Your point person leads the charge throughout the entire project, ensuring constant communication, accurate direction, and I AND YOUR making certain everyone is moving in lock step. N T E ORGANIZATION Go To The Source R You’re also free to speak directly to any team member who is working on your A M C project, which works well for detailed discussions and creative collaboration. A TI TE If your point person is not present, then meeting notes, input and action items VE are shared with them afterward for up to date project management. T ILM EAM F Flexible Communications No matter how you like to work, we’re always available, and we’ll customize our channels of communication to match your desired workflow.

WE’RE LOOKING FOR LONG TERM RELATIONSHIPS, NOT SHORT TERM GAINS.

As creative people, we want to invest our time with exciting people and our creative energy doing cool things together. This desire has led to a widely diversified client base, with compensation arrangements as unique as they are, so customizing an arrangement that suits you is just part of our DNA.

We can work per project, but with what you’ve outlined our unique approach to a retainer relationship might serve you better. A variety of options are included on the following pages for your consideration.

Our goal is to be the first phone call you make when you need a hand, so you need to know we’ve got your back... and we always deliver. So rather than consulting an abacus to determine the direction our path goes together, we just consult you. Where do you want to go? How much can you allocate to get there? Just tell us where you need us to be and we’ll get moving.

Plain and simple… WE WANT YOU!

We believe in finding creative solutions to problems no one else has solved, so we applied that process to reinvent the retainer model to make it a bigger win for our clients. On the outset the client selects a desired level of monthly engagement at a reduced hourly rate. But it’s from this point where things get interesting and our “Reverse Retainer” becomes a game changer.

Your Time Is Money The traditional retainer is built around a “use them or lose them” mindset, so unused hours are typically lost, and overage hours escalate back up to the house rate. This forces clients to either “pay to play,” or hold on to their projects until the next months hours begin. But at U! rather than penalizing clients when they need extra hours in a given month, our discounted retainer rate discounts even further… creating additional revenue to accomplish everything on your “wish list.” So the more you use U! the more YOU win!

Everything Is In Scope As you know, there are always additional projects that develop or on occasion change in scope, so the way we see it… your hours can be used however you wish.

We Can Roll With It Our model also allows unused hours to rollover to the following month as well as be banked for larger projects in the future for as long as the retainer agreement remains in place.

Changing With The Times If your level of engagement turns out to be either too conservative or too liberal we are flexible enough to adjust it accordingly as necessary throughout the journey.

So needless to say, our creative skills don’t stop on the drawing board.

Per Gig Estimate provided in advance based on desired deliverables. In this case, just let us know where we need to dial it in. We’re ready to rock and roll!

Pre-Order The Pre-Order model allows clients to pre-purchase a discounted bank of hours to use toward any desired project or series of projects until the bank is depleted. The more hours purchased up front, the better the discount.

Remixed Retainer For clients within a Seasonal Industry, we have found it beneficial to create a flexible compensation plan – one which varies in rate according to the busy months of a client’s creative efforts. For example, if a client is busy Spring, Summer and Fall, those months are billed at a pre-approved rate. During their off-peak months of Winter, the hourly commitment drops to more closely align with fewer creative needs being required.

CASE STUDY

SEYMOUR SITUATION: This iconic global guitar brand finds that it’s lost it’s voice due to a revolving door of Marketing VP’s. To stabilize the situation, U! President, Ron Campbell is enlisted to join the band (in addition to his role at U!) and chart a fresh course as DUNCAN Advisor to the Founders, Seymour & Cathy Duncan. STRATEGY: To silence the growing competition, quickly establish a new positioning statement “Real Soul. Genuine Tone.” supported by five non-negotiable differentiating brand pillars that set a new tone, and that the company can own. Then bring it all to life through a new web experience, a new approach to advertising, new product offerings, along with a robust fashion forward apparel line.

RESULTS: Seymour Duncan cements their position as the number one Guitar Pickup company in the world while creating several new evergreen revenue streams within the company.

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CHANNEL SITUATION: Founded by surfing pioneer, Al Merrick and the board of choice by 11 time World Champion, Kelly Slater the brand had remained (by design) virtually under the radar. Looking to build it’s bottom-line CI leadership know of the success of partnering with U! and look to the ISLANDS team in how best to take their legendary story to main street without diminishing it’s credibility and leadership position.

STRATEGY: 1. Look to those who have gone before us: Quicksilver, Billabong, and SURFBOARDS Hurley. 2. Watch the horizon and look for a fresh set forming further out. 3. Catch the wave for a new era and hold on! And make sure there is something for everyone… Tees, Tanks, Board Shorts, Hats, Hoodies, Footwear, Swimwear, as well as supporting Hard Goods.

RESULTS: U! delivers a fresh and forward surf line unlike anything in market appealing to both the faithful and the brand newbie… all creating a ripple effect of new channels to explore.

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NEW YORK CITY / SITUATION: Model sail boating in Central Park at the Conservatory Water is a delight for participants and observers. We were brought in to develop an entirely new merchandise line for Central Park to capitalize on attendance and bring relevancy and awareness to the non-profit brand that countless CENTRAL PARK New Yorkers and tourists enjoy annually. STRATEGY: Create a wide array of contemporary products that connect with both locals and tourists. Utilize bold design concepts that drastically step away from traditional non-profit merchandising directions. Ensure brand leaves an impression that evokes the park experience. Must appeal to all ages and genders.

RESULTS: Overwhelming success! The relaunch of this historic attraction with the first-time introduction of retail items demonstrates how non-profit brands can translate into bold designs and add incremental revenue.

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HOOBASTANK SITUATION: Following nearly a three year hiatus due to parting ways with their record company Island Records, Hoobastank finds themselves in a position to move forward on their own terms… but have lots to prove to both the industry and their fans. “Fight or Flight” marks the band’s fifth studio album and newfound independence and they want their merch to be something special.

STRATEGY: Like their previous album, “Fight or Flight” deals with relationships and love themes so make sure that messaging comes through in both design and styling. Visually leverage album key art in a bold way, along with the album title “Fight or Flight” and the debut single “This Is Gonna Hurt” to assemble a strong retail ready line.

RESULTS: The band bet big... and won! “Fight or Flight” enters the Billboard 200 at #66 and is critically acclaimed as their best album to date. The attention and tour drive demand for offerings to support the band and this new album with merch sales exceeding all past albums / tours combined.

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PITFIRE SITUATION: Created by West Coast restaurateur, Paul Hibler (considered by many the godfather of the Los Angeles pizza scene) this “anti-chain” empire which holds the coveted #1 position on the Hot 100 Independent Pizzerias list by Pizza Today… was finally starting to feel threats ARTISAN from other boutique pizzerias looking to claim their slice of the pie in this highly competitive space.

STRATEGY: When the core of your brand DNA has been all about NO gimmicks or PIZZA advertisements for ‘limited-time only’ deals… U! cooks up a plan to fan the flame around the passion at the heart of this brand. By featuring menu offerings only available at Pitfire they invite the locals back through a hip new campaign and engaging social media strategy. Once on-site they become part of the experience through a fun interactive DJ App that works in concert with Pitfire’s on-site DJ. All supported by a hip offering of music inspired merch to spread the love.

RESULTS: The fire is burning bright as they remain an official hang-out for those hip in Hollywood and the revenue increase is allowing them to extend their reach by carrying the torch into new markets with new locations.

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HURST SITUATION: An automotive legend and muscle car staple traverses several corporate buyouts and rounds of re-organization and finds itself seeking relevancy and how to connect with a new generation of auto enthusiast. SHIFTERS STRATEGY: It’s quickly revealed that the brand respect and recognition is still there, but the silence through and after re-structuring was deafening and in many cases assumed extinct. The plan… establish a new brand vision and voice that is deployed through all marketing touch points / social media, Leverage the legacy and relationships U! have in Hollywood for a new reality show “The Search for Miss Hurst”, and hit the road shaking hands and kissing babies at every car show coast-to-coast. All supported with a lifestyle apparel / merch line that speaks to both the heritage and millennial customer.

RESULTS: Team U! arrived right on time, as the brand finally starts to see the light at the end of the tunnel along with revenue streams exceeding forecast… proof that it’s never to late to re-invigorate a brand.

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SINNER SITUATION: Urban fashion phenom and founder of JustBeFly, Daymian McGuire is launching a new all-inclusive brand and looking for someone to collaborate to bring it to life. He makes a call to Veit Von Parker II (VVPII) creator of urban fashion lines: Verray Rarus - American Bespoke, SAVED BY Black Swan, Jet58, and The Mach Club and is simply told “Call U!” STRATEGY: After a few meetings the team discerns the inspiration for this line is coming from a very deep, spiritual place and birthed from redemption. FASHION So SSXF (Sinner Saved By Fashion) was the perfect manifestation of this mindset all supported by the scripture Psalm 119:73 - “Thy hands have made me and fashioned me.” paying off the handmade qualities of the line. We then went to work designing an urban fashion line like no other… a line able to extend beyond the urban demographic.

RESULTS: All hail the power when every kindred, every tribe unite!

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STRYPER SITUATION: Over 30 years and going strong with all original members, The Yellow and Black Attack are extending their core fan base with the next generation. The upside of getting older in rock n’ roll is your core fan base now have money, so let’s give them something special to show their colors!

STRATEGY: The ultimate connection between a band and their fan has always been the coveted Concert Tee… the affirmation you lived it! Elevate that experience with a high-end fashion forward apparel program with U! managing all aspects entitled “Stryper Limited” where a fan can go to StryperLTD.com and every other month there is a new one-of-a-kind shirt design available for 30 days to drive demand... as once it’s gone, it’s gone.

RESULTS: The program is a smash hit, setting sales records for… Fastest selling shirts, Most shirts sold in a single day, Most shirts sold in a month, and Most popular designs in the history of the band.

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SUPERBA SITUATION: Superba marches to its own beat serving a new-generation comfort food. An industrial-chic cafe & bakery with Californian fare is a restaurant brimming with surprises bringing the artisanal food movement to an apex. However their funky Venice crowd can be FOOD + BREAD terminally hip, so consistently delivering the unexpected is mandatory to keep them coming back. U! is engaged to audit the brand and provide new ways to deliver all that is Superba.

STRATEGY: The team quickly identifies the three imperative brand components are food, art, and community… and that no one is more important than the other. So to engage their foodie following in a more personal way, the creation of a private label apparel + product line is in order. A line of amenities that will convert their customers into disciples.

RESULTS: The line is presented to brand founder and west coast restaurant mogul, Paul Hibler who is both stunned at the breadth of the line and the reality of Superba migrating from a restaurant concept into a lifestyle brand… all the while becoming an extension of the personal brand of each of their followers.

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BELOVED SITUATION: Approached by a group of a Texas-Based venture capitalists to develop a new apparel line to compete both at retail and online alongside the highly successful Ed Hardy and Affliction brands. VIRUS STRATEGY: Develop unique and arresting brand name, positioning, and logo mark. Establish “Countdown” Teaser page to build anticipation around the brand and the store launch. Design arresting apparel to resonate at international retail settings. Established “Be Loved” Cause Marketing component to increase goodwill and sales.

RESULTS: Launched Online Store ‘Black Friday’ 2009 with great anticipation. First quarter 2010 landed select distribution into high-end fashion boutiques. By second quarter landed national distribution with The Scott Blair Group (Ed Hardy / Monarchy). Wrapping up the year being selected to present the line in a private meeting to Bono and the boys of U2 for investment… leading to a private run of ‘one-off’ designs for stage attire.

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FAMILY SITUATION: These krunk rock kings release “Dance or Die” debuting at #30 on the Billboard 200 and move 50,000 units in the first couple weeks. They would go on to headline both the AP and Warped Tours, win Best Rock Album on the Request Awards, release “Topsy Turvy” on FORCE 5 the special iTunes and Hot Topic edition of the Alice in Wonderland soundtrack, and release “Keep The Party Alive” a Target Exclusive EP+Video in partnership with Skelanimals. What do they look to conquer next… Fashion!

STRATEGY: Known for their raucous, party-centric persona and eclectic mix of genres, ranging from rap metal to dance-pop the visual palette is wide open, and the distribution channel of Hot Topic and Target are ready! Only directive… it must be fresh and fun!

RESULTS: Hold up… wait a minute… U! put a little love in it!

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SEAWORLD SITUATION: New VP of Brand Merchandise for all properties enlists our services to assist in elevating the brand through both the merchandise sold and the overall buyer experience. PARKS & STRATEGY: De-clutter store appearance and boost revenue by reducing SKU’s to top performers. Consolidate all park apparel to fewer unisex color options. Leverage show and attraction content as items for sale, like hand carved ENTERTAINMENT whale tail. Merchandise redesign in keeping with modern trends. RESULTS: Through more relevant products, better purchasing strategy, stocking more top performers, and incorporating experiential products, in 12 months raised overall bottom line $7 million dollars with NO additional cost of goods.

SEAWORLD & SITUATION: For over 25 years, SeaWorld & Busch Gardens Adventure Camps have offered behind-the-scenes access to their resident animal wildlife through Day Camps, Group Camps, multi-night Resident Camps, and one- night Sleepovers for grades 1–12. Camp attendance had seen a slow BUSCH GARDENS steady decline with schools seeing educational credibility issues with a theme park camp, and boys seeing programs promoting cute and cuddly animals as a girls’ activity. ADVENTURE STRATEGY: Re-engage adults and kids alike with visual hyperbole of children immersed in wild animal environments, conveying message of unmatched closeup experiences only Adventure Camps offer. CAMPS RESULTS: The result was an immediate stream of inquiries that fueled pre-sale camp registration, translating to sales that exceeded projections, increasing Q1-Q2 attendance alone by nearly 30%.

UN1TUS SITUATION: Cleveland based, Unico Sports has been a respected leader for over a decade in Full-Custom Soccer Uniforms and Custom Team Apparel. In 2012, they set their sights on launching their premium Activewear and Lifestyle Apparel line to compliment their current custom uniforms. They select U! following a national search as the partner they believe can best prepare the brand for entering this very competitive and congested space dominated by the likes of Nike, Adidas, and Under Armour.

STRATEGY: Ditch the industrial sounding name Unico Sports and rebrand under “UN1TUS Athletic Wear” all supported with the positioning “We Are One!” and the biggest differentiator “American Made.” Once that’s out of the way… get busy with sketch / cut & sew designing, colorization / patterning, engineering, and producing new lines of Compressions, Athletic, and Lifestyle Apparel and Products. Then bring it all together under a solid marketing game plan to win mind and marketshare.

RESULTS: Brand launches with great reception committed to the empowerment of the male and female athlete of all ages and levels by giving them what they need to excel. Striving to produce the highest quality and most advanced, unmatched athletic wear in the market.

THE GRAMMY SITUATION: “Ladies and Gentleman… The Beatles!” is music to everyone’s ears. But the call from The GRAMMY Museum to bring vision to the branding surrounding the Ringo Starr ‘Peace & Love’ exhibit was a huge hit for Team U! The Challenge: It’s The GRAMMY Museum… it’s Los Angeles… MUSEUM AT it’s a BEATLE! So it MUST Rock for Ringo! STRATEGY: Select a color palette that can break through the record store array of colorful imagery that is Hollywood. Review the approved images L.A. LIVE from the library of the great Rob Shanahan and select one that can independently tell the story of this exhibit in both static and motion graphics. Deploy the campaign through a well orchestrated Social Media, Online Banner, and eBlast Campaign working in concert with nearly 300 double-sided pole banners in high traffic areas around L.A. We choose to keep the message bold but on brand and let Ringo do what he does best... lay the groove!

RESULTS: The average increase for most cultural institutions YOY is 1-3%. The GRAMMY Museum saw a 19% increase. It was communicated to Team U! that Ringo admitted that he wasn’t excited about this exhibit until he saw the creative campaign. He then requested the motion graphics we created as the opener video for his personal YouTube page. The rest is history! Rock On!

RONALD REAGAN SITUATION: The top-ranked presidential library in the world had not refreshed it’s website since 2009. The site was difficult to read, hard to manage, not responsive to mobile platforms, featured outdated branding, and was poorly integrated into their business software. With the additional need PRESIDENTIAL to incorporate their new Institute in Washington D.C., the overall brand, the logo mark and the website itself were definitely in need of presidential attention. FOUNDATION STRATEGY: It’s a tall order to be enlisted to uphold the legacy of one of the greatest U.S. Presidents. So when it came to the logo and brand… it must be presidential and live up to the highest of standards ever ready to grace the oval office. Moving on to the website, we designed a solution that & INSTITUTE would not only elevate the brand, but also meet the needs of all stakeholders, both internal and external. So whether visitors want to conduct research, buy tickets, shop, explore programs and more, the site is optimized to meet their needs in fewer clicks.

RESULTS: The logo and brand was presented and quickly blessed by President Reagan’s Chief of Staff and Official Spokesperson for two decades, Mrs. Joanne Drake. The site launches with overwhelming acceptance by both the Reagan internal team and visitors to the site as everything is much easier to use, update, and navigate.

PIES & PINTS SITUATION: Small West Virginia craft pizza and beer concept with two locations seeks to expand operations throughout the midwest.

STRATEGY: Elevate branding from a disjointed homespun approach to a refined cohesive brand in keeping with a high end experience. Develop marketing plan and leverage new tools and platforms to spread awareness and engagement. Promote brand differentiators of new and unique flavors along with irreverent attitude to attract new customers and position brand for success.

RESULTS: Opened three new locations in multiple states within 2013, four more in 2014, and greater growth beyond! Each new location has experienced a packed house nightly, often with wait times in excess of an hour. New branded merchandise has added a profitable new revenue stream and driven grass roots exposure, while social media efforts alone have expanded their fan base by over 400%. Sales goals have all been surpassed positioning brand for continued expansion and growth into new regional locations.

EUREKA SITUATION: It’s very name “Eureka!” – an exclamation of triumph at a discovery – speaks to an enlightening burger experience they define as “eatertainment.” However, many others (HopDoddy, BOMBurger, DG Burger, etc.) have quickly caught on to this fast casual trend, pressing BURGER each to create an experience that connects like no other with plenty of “aha!” included.

STRATEGY: Start re-positioning the brand beyond just a burger joint and more into a lifestyle brand… all supported with a full fashion forward apparel line, mobile gaming apps, and a fun animated character built for accent and exclamation… in the pursuit of engagement and activation.

RESULTS: Numbers are up across the board as audiences resonated with the fresh lifestyle portrayal. The campaign has spread Eureka! brand awareness and elevated perceptions not only of a great menu, but as a restaurant experience elevated to an art form… leaving enduring memories one burger and craft beer at a time. ;)

KISS SITUATION: 30 Gold Albums (more than any other American band)… 100 Million records sold… and now it’s the 40th Anniversary of one of the most recognized rock bands in history… KISS! For starters, no other band has been more merchandised in the history of rock n’ roll… and they want to do something new. Easier said than done as the band and it’s logo have graced every form of collectible from Lighters to Pinball Machines to Arena Football teams with LA KISS. As a result, their current Mobile App offering was not in step with the band’s legacy or the expectation of the fan.

STRATEGY: Expand the brand’s licensing potential by creating a whole new category entitled “KISS Yourself!” Launch the initiative with an all new “KISS Yourself!” app design that allows anyone to become a full fledged member of the KISS Army by assuming their favorite members persona and inserting themselves into a classic photo, explosive live setting, or iconic album cover to then be printed, emailed, or shared through any social portal. At the same time develop an apparel line concept that presents their trademark personas in fresh ways for licensees to visualize new revenue possibilities.

RESULTS: They wanted the best… they got our best!

FORD SITUATION: The SEMA Show is the premier automotive event in the world, drawing over 125,000 of the auto industry’s brightest minds and hottest products to one place… the Las Vegas Convention Center. The pressure is on to make a big and memorable statement for those exhibiting… and FORD PERFORMANCE is the biggest with over a 20,000 square-foot indoor / outdoor presence. So dreaming up something new and unexpected is a tall order for the largest auto maker in the world!

STRATEGY: The big idea – convert the Ford Booth into a full branded experience… we present “The House of Horsepower!” And being that it’s Vegas, why not throw the biggest bash with the guest list comprising of the worlds most die-hard gear heads and grease monkeys! And your Host? None other than professional rally driver with the Ford Hoonigan Racing Division, Ken Block. We give you “The House of Horsepower Block Party – Hosted by Ken Block”

RESULTS: One very satisfied client! Beyond that... what happens in Vegas stays in Vegas! ;)

MEADWESTVACO SITUATION: Mead Gifts & Stationary / Consumer & Office Products are tasked by Target to deliver fresh new products skewed toward the working Mother and stay at home Mom. The directive… it must have an TARGET “ah ha!” factor! STRATEGY: U! is engaged to go into product development mode and design and develop a host of hard goods not found elsewhere, focused towards the busy Mom.

RESULTS: Mead loves it! Target loves it… giving it prime end-cap feature position! And most importantly… Mom’s love it! Ah ha!

LA ZOO AND SITUATION: While there is a constant influx of tourists, the LA Zoo is passed over in favor of the more famous San Diego Zoo despite the greater distance. Marketing materials are visually bland, cluttered and dated and BOTANICAL messaging is disjointed. STRATEGY: Drive higher attendance by better engaging key audiences. Attract tourists and residents alike by overhauling Zoo collateral materials distributed at area hotels and attractions. Connect with local businesses GARDENS through a new “Card of the Wild” program. This will give businesses a discount perk for their employees that generates new and repeat visitation, while also increasing sponsorship support and capital giving.

RESULTS: Just released in market, these new materials elevate brand perception with arresting imagery, dynamic color pallet, and better communication of Zoo offerings. The approach appeals to diverse cultural demographic while breaking through the clutter of competing messages. Strong initial reaction has set expectations high for long-term success.

KINGS OF SITUATION: Kings of Chaos is comprised of members from Guns N’ Roses, Def Leppard, Deep Purple, and more. And since every rock n’ roll band needs a rock n’ roll brand, the band’s management, AGPS (Irving Azoff/Paul Geary), tapped U! to create an iconic mark for CHAOS this billion dollar Super Group. We answered with an epic logo and merch worthy of kings... Kings of Chaos!

STRATEGY: An international band must have a mark that speaks to an international fan. The crown has identified Kings the world over since the birth of royalty… while skulls have been part of our global pop culture since the birth of rock. So marrying the two seemed like a no-brainer… sex, skulls & rock n’ roll! And the mark is rendered utilizing the international art of angst and rebellion... graffiti! As when you burn your brand in your fan, you own them… KISS taught us that for the past 40 years and it works!

RESULTS: The band has had landmark international success selling out stadiums and becoming the catalyst for the long anticipated Guns N’ Roses reunion. Not saying our work alone is responsible for this super success, but it’s a great band wagon to be riding… not to mention it’s cool seeing our work being tattooed on fans the world over.

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KINGS ISLAND / SITUATION: This 364-acre amusement + water park located outside Cincinnati is operated by Cedar Fair Entertainment (Cedar Point / Knotts Berry Farm) who purchased KI and the rest of Paramount Parks in 2006 for approximately $1.24 billion. And although Cedar Fair continued to make CEDAR FAIR significant capital investments to the Park’s thrill opportunities… the overall brand messaging and communications had stopped resonating, and Season Pass sales remained flat for five years. New leadership from ENTERTAINMENT Disney enlists U! Creative to boost engagement and sales. STRATEGY: Reinvent the Season Pass experience with a new loyalty program called Fun Perks, where visitors can earn points toward drinks, apparel, gifts and other prizes. Not only does this drive repeat traffic, but gives Kings Island deep data insights into Season Pass holder behavior within the Park, and helps capitalize on big wins year after year. Drive awareness of this new program through direct mail, e-blasts, POP displays, digital ads and outdoor. Add to this new amenities such as branded California style food trucks which migrate throughout the day and re-branding existing rides to excite a new generation of thrill seeker.

RESULTS: The extended reach to a new and larger circle of friends from consumer to the corporate world connects and connects big! Seasons Pass sales double following deployment of campaign and new initiatives. The front gate is bombarded with record setting attendance which affects everything in Park from retail to culinary.

NEWPORT SITUATION: Since it’s opening in 1999, the Aquarium was living with a disconnected brand, logo, and tagline “A Million Gallons of Fun” which highlighted the water over the animals and attractions. In addition the brand needed to resonate better beyond the local Cincinnati market and attract visitation AQUARIUM from across the region as a national caliber destination. STRATEGY: Examine the Aquarium’s image and make changes based on how its audience and offerings have changed in the past 17 years. Develop a bold new logo which incorporates subtle aquatic accents, along with messaging that resonates with people personally and emotionally through their family connection. Encourage audiences to not just “see”, but touch, interact and explore the aquatic world with new attractions such as a rope Shark Bridge. Because the internal team must “live out” the brand as they connect with visitors, schedule a three- month internal rollout to get executive team, employees and volunteers fully in sync. Then make a big splash in market!

RESULTS: Public reaction has been overwhelming as the rebranding invites audiences to “Discover the Wonder... Together.” Visitation is climbing as new attractions pay off the brand messaging and imagery focused on immersive experiences.

THE PUB SITUATION: What do you do if your family legacy is Long John Silver’s and yet you’ve always wanted to create a true British Fish & Chips experience. It’s in these “something to prove” moments that visionaries can catch lightening in a bottle. But to pull it off, you must come out of the gate and be authentic in overall tone and in each and every consumer engagement.

STRATEGY: From the depths of the London Underground to the height of Big Ben... it must be an all out British Invasion! The visuals MUST rock and evoke a strong European vibe… so cue up The Beatles, The Stones, The Who, The Clash, and The Sex Pistols and let it ROLL! Oh, and don’t forget a little Queen, Zeppelin and Bowie “China Girl” shaken, not stirred!

RESULTS: 12 locations later I would say we got things off to a great start!

BOONSHOFT SITUATION: We approached the Boonshoft with a plan to revitalize their gift shop after taking note of poor product presentation, an over abundance of products, and lack luster store appearance. They were eager to discover how a properly executed gift shop experience can generate increased MUSEUM OF revenue and profit gain. STRATEGY: Stimulate a gift shop lagging in sales by engaging adults and kids through an atmosphere of bold visual elements and store / customer DISCOVERY interactivity. Create an experience to take home and treasure with branded keepsakes, graphic t-shirts and museum-specific gifts.

RESULTS: During the first year alone, which included sales from the original store, a small temporary store during reconstruction, and the new store launch, the gift shop still outperformed all previous years with revenue growth of 18% during its first 6 months of operation. Sales goals over the upcoming year are targeting even greater double-digit growth.

DOLLYWOOD / SITUATION: Herschend Family Entertainment enlisted U! Creative to increase pre-season sales of their Dollywood Season Pass and Super Pass membership by 16,000 more than previous year. Efforts started HERSCHEND FAMILY with a holiday campaign and extended to opening day. STRATEGY: Create a multi-touch campaign leveraging TV, radio, print, rich media and outdoor. Target moms by leveraging new Wild Eagle coaster attraction and value pricing, but connect with consumer in unexpected ENTERTAINMENT compelling way to drive Christmas gift sales in fourth quarter. In first quarter, shift to a simple concept “Again, Again” – which speaks to a connection with family and kids, and the ability to visit the park again and again throughout the year.

RESULTS: Final sales figures greatly surpassed all client goals and expectations, ultimately resulting in record-breaking pre-season pass sales of 43,000 more passes sold than the previous year.

CASSANO’S SITUATION: As one of the founding Pizza brands in America (once occupying the #4 position in the nation) Cassano’s Pizza found themselves competing for survival amongst the national chains in this highly competitive market. Although holding their own, the declining economy in 2008 PIZZA wasn’t cooperating with anyone, especially those in food service. This legacy brand needed a new vision / voice and, in short order, as they approached their 60th Anniversary.

STRATEGY: Make a bold and timely statement to brand loyalists and those who had abandoned this iconic brand through a monumental brand overhaul, well choreographed marketing plan, new product offerings each launched in a unique fashion, re-designed store interiors, and a mail order product for those displaced fans of the brand.

RESULTS: The results were seen across the board very quickly with their Social Media fan base jumping from 140 to over 25,000, Gift Cards selling out, and the bottom-line consistently up 20%. Aside from hitting revenue levels not seen in over a decade, the success has lead to several new store openings and the revival of the brand’s 30+ year extinct Fish & Chips Concept, London Bobby, putting all projections off the chart.

HOMELESS SITUATION: Homeless Rockstars was birthed by U! Photographer, Nigel Skeet out of a desire to change the cultural discourse around the homeless epidemic and help restore their humanity. ROCKSTARS STRATEGY: Turn homeless people from being ignored to being adored... with rock n’ roll makeovers fit for the red carpet. Then create a brand that can ignite a revolution evoking the best of rock n’ roll! Leverage high-profile relationships and enlist them to join the project… enter Shim Moore (Sick Puppies) and his new band, Screaming At Demons and we’re off to the studio to record the HR soundtrack and accompanying music video.

RESULTS: The program is catching fire and igniting national attention with upcoming airings on the TODAY Show and Ellen, and is now being underwritten on a national level by the United Way. The exciting part is that the program is truly changing lives and fostering conversation around the homeless issue within our cities across the country.

We capture arresting images depicting live events, people, animals, interiors, exteriors, product shots, drone photography and more … creating the stunning visual assets you need that set you apart from other brands.

We welcome clients to our photo studios in Ohio and California, or we shoot on-site, indoors, in the air, or even under water.

Our in-house video capture and production teams help you make the most of every opportunity in broadcast, live streaming video, corporate brand videos, training videos, product placement, immersive video experiences and attractions.

Even the latest in video projection effects that turn entire buildings into captivating showplaces of wonder and light.

AIRSTREAM NEWPORT AQUARIUM CEDAR FAIR CASSANO’S PIZZA KING Airstream Entertainment Trailer Sizzle Video Cedar Point - THRILLS Sizzle Video 4192 - An Evening with Pete Rose

STRYPER HAMPTON FITNESS PIES & PINTS HARD ROCK CAFE Yahweh [Official Music Video] HQ Brand Sizzle Video The Making of a Pie Iconic Circle Logo Animation

AIRSTREAM HERSCHEND FAMILY ENTERTAINMENT HERSCHEND FAMILY ENTERTAINMENT UN1TUS “Live Riveted” Logo Animation Herschend Studios Logo Animation Dollywood Intro + Outro UN1TUS Republic Sizzle Video

© 2019 U! Creative, Inc. REFERENCES AND TESTIMONIALS REFERENCES “Working with the team at U! Creative is so seamless, it doesn’t feel like work, it’s fun! The team over there operates with such integrity and a passion for their work that results in the most forward thinking creative ideas that I haven’t seen anywhere else! The recent animated ads they delivered to The GRAMMY Museum promoting the Ringo Starr ‘Peace & Love’ exhibit resulted in a click through rate 6x higher than industry standard! They always go the extra mile!” Alyssa Hankins – Marketing & Social Media Strategist / Webmaster The GRAMMY Museum at L.A. Live | AEG Worldwide • Los Angeles, CA Direct: 213.248.7123 • Email: [email protected]

“I have leveraged U! Creative for over five years now for projects varying from presentation creation and product design for clients like yourselves to Apparel / Merchandise Line Development and Retail Kiosk Design for our Central Park location. I became aware of U! Creative LET US in my theme park days as they were selected to re-design and rebrand the merchandise in the SeaWorld and Busch Gardens Adventure Parks for Busch Entertainment. The VP of Retail was extremely pleased with the products and results and recommended them to us. Every project that I have given them over the years has been executed at the most professional level, on time and on budget. My experience with Ron Campbell, Ike Imhof and their team has been excellent which allows me to be most comfortable in recommending them to you.” Cliff David – President Freeze Frame, Inc. • New York, NY One World Trade Center • Empire State Building • NYC Central Park & Conservatory Waters REFER Direct: 212.328.1166 • Email: [email protected] “One of the greatest strategic capabilities a company can have is vision…that ability to see over the horizon. Ron and the U! Creative team are absolute masters at it. They help you to not only appreciate the vision but then to really bring it into focus via an executable and measurable plan. Simply put, U! Creative is where passion meets purpose – consistently delivering outstanding results.” Mike Imhoff – Executive Director National Museum of the U.S. Air Force | Air Force Museum Foundation • Dayton, OH U! Direct: 937.656.7099 • Email: [email protected] TESTIMONIALS

“What brought our attention to U! Creative was its success in the “attractions” business. Their experience in website design, retail store space, etc proved interesting to us, because we saw right away that the relationship had the opportunity to grow outside of just a website design. Additionally, following their pitch presentation, we also really liked the team members as they were a good fit for us. The experience with U! Creative was a wonderful one. Our expectations were met as they worked tirelessly around the clock (they really did!) to get our site launched to the date we selected. The team members were always friendly and always a phone call away. Not only would we work with them again, we have just signed another contract with them.”

Melissa Giller – Chief Marketing Officer Ronald Reagan Presidential Foundation & Institute • Simi Valley, CA

“Our organization was growing and we knew we needed to make some changes, so we hired U! Creative to assist with strategic planning. Looking at our operation with fresh eyes, reviewing past performance and procedures enabled them to put together a great strategy. With a combination of talent, experience, expertise and just pure creativity the U! Creative team is helping us to move forward, continuing to grow. Over the past two years the U! Creative team has helped to update our retail operation, restructure our theatre programing, pricing and hours, improve our message delivery and brought new revenue ideas to the table, allowing us to reach a wider audience.”

Mary Bruggeman – Chief of Theatre Operations National Museum of the U.S. Air Force | Air Force Museum Foundation • Dayton, OH

“U! Creative helped us every step of the way with our museum store project. From design and construction to merchandising, they provided the expertise to improve all aspects of the store’s operations, which in the end, has led to much better performance.”

Mark Meister – President & CEO Dayton Society of Natural History | Boonshoft Museum of Discovery • Dayton, OH

“U! Creative is the best agency I’ve ever worked with and they’ve done a lot of projects at WSU!”

Stephanie (Gottschlich) Irwin – Director, Marketing Communications Wright State Research Institute • Dayton, OH TESTIMONIALS CONT.

“Ron, Ike and the U! Creative team truly place the emphasis on U... their clients. U! Creative works diligently to better understand their clients, their business needs and provide creative solutions to drive their brand and business. Their personal and engaging approach to business is what you would want from your agency partner.”

Sunni Hickman – Vice President of Marketing The Dollywood Company • Pigeon Forge, TN

“U! Creative blows us away with their thoroughness and creativity. The whole process is relatively quick - and they are very responsive and super engaged. We have hired U! Creative for work with other entertainment venues within our company and they helped with an exhibit last year and put together what the brand approach would be for our restaurants. They have come through numerous times and are a pleasure to work with and it’s nice to see the work just get better.”

Steve Hallowell - Vice President of Marketing Herschend Family Entertainment Corp. • Norcross, GA

“Willing. Creative. Partners. These are the three words that come to mind when I think of the U! Creative team. Willing – because no matter what the scope, the timeline or the task, they are always ready to offer a solution. Creative – because there is always an endless flow of ideas and range – going above and beyond to exceed a client’s creative expectation is the norm at U!. Partners – because there is no division line between “agency” and “client.” When you work with U! Creative, they are an extension of your team, building on your ideas and insight as well as their own. All egos are checked at the door. The result, time and time again. Great creative that drives the business. Every time, I’ve turned to U!, it’s been a winner and I’ll keep going back for more.”

Karen Michelsen – Vice President, Marketing Cedar Fair Entertainment • Sandusky, OH

“I first came across Ron while working as a corporate director. It was one of those situations where we wanted the world but didn’t have the budget to support everything we wanted. Ron saw the big picture from the first meeting and worked with us to get the intended objective accomplished from a creative perspective within budget and timeline. When anyone works in a creative environment, you appreciate when someone can see the road ahead even when it hasn’t been traveled or built yet. Ron and his team have that quality. Great experience!”

Erin Eli – Corporate Director / Vice President, Merchandising SeaWorld of California and Aquatica | SeaWorld Parks & Entertainment • San Diego, CA TESTIMONIALS CONT.

“I hired U! Creative to re-do our website as well as create POPs. Up against a deadline, the team delivered… going so far as to personally deliver product directly to the trade show that required the displays. I very much appreciated them going the extra mile.”

Tony Helf – Vice President Operations Channel Islands Surfboards • Carpinteria, CA

“I’ve had the opportunity to work with U! Creative on multiple marketing, advertising and web projects through out the years. U! tackles every project with high energy and the end result in mind. They have the ability to move a project forward at a speed that exceeds expectations. U! Creative is personable and easy to work with. I would recommend… highly recommend the U! team for any advertising, marketing communication or web based project.”

John Fowler – Business Unit Director, R.E.D. Burton Snowboards • Burlington, VT

“The U! Creative Team came through for us on a very tight deadline. They offered up creative solutions to a very high level program being presented to a major US retailer. Team U! were very flexible with me and worked within my tight time line and small budget, and delivered on time. They not only designed to a high degree, but also project managed this to the end. I highly recommend U! Creative and will be calling on them again real soon.”

Gabriel Mendez – Global POP Operations Manager GoPro, Inc. • San Mateo, CA

“Ron and the team at U! Creative are dynamic, creative, fun to work with, and deliver great value. A small shop that produces big results!”

Bob Wheeler - President Airstream Inc. • Jackson Center, OH

“Ron and the team at U! Creative are quite an awesome bunch!! Their unique approach to the creative process on a small and large scale have helped me personally on numerous partnerships and projects. What they do is simply in their name, they Create! And they do it very well! I would consider them an invaluable asset on any project where there is creative content development on the table! ‘It’s in the Name’”

Veit Parker II - Founder & CEO Verray Rarus Ltd. • Dayton, OH TESTIMONIALS CONT.

“Ron and his team treat every project as if its their own – they give it their all and leave no stone unturned in the pursuit of excellence. Trust me: you want them in the foxhole with you if you want to take your dream project to the next level.”

Mark Joseph - Producer, Author, Founder MJM Entertainment Group Inc. • Los Angeles, CA

“From their design, to the passion to their willingness to work and rework an idea to take it from a rough stone to a polished gem, the U! Creative team is just incredible. Whether it was our in person meetings, or our detailed correspondence we always felt so grateful to have Ron and the team in our corner.”

Joel Levinson - Partner, Writer, Producer | Stephen Levinson - Partner, Writer The Tonight Show Starring Jimmy Fallon Levinson Brothers Films • Yellow Springs, OH

“Just wanted to say how great the ‘Because of Gracia’ socials are looking! U! Creative has refined the platforms and created content that is doing fabulous! I’m looking forward to posting the trailer on my socials before we leave for Miami! XO”

Moriah Peters - Singer, Songwriter, Actress Because Of Gracia • Nashville, TN

“For lack of a better description, U! Creative brings tears to my eyes - where have you been all our lives? We are thrilled you are part of this journey!”

Angel Hatfield - Founder, CEO Serv Others, LLC • Orange County, CA TESTIMONIALS CONT.

“Ron and his team are creative and inventive people… and creative and inventive people are the ones you always try to attract to your team. I qualified them and put them on the team as I like engaging with bright, intelligent people… and they got it! As I thought it was time that we were re-thinking in a fresh way as a company. Their team at U! is very creative... and you often times get agencies that while they’re skilled and produce wonderful product that can resonate and get inside the minds of the customers in an authentic way, it can be somewhat canned. Whereas U! Creative has credibility! The core of our relationship and what I look for is that emotional connectivity and emotional content. Because when you’re really passionate that’s when the best art is produced! I enjoy our relationship and moving things forward together!”

Cathy Duncan – CEO / Founder / Chair Seymour Duncan Pickups • Santa Barbara, CA

“I had the good fortune of working with Ron and his team on the redesign of one of our websites. Ron is an outstanding colleague and friend whose applied intelligence and passion for everything he does is highly motivating. He is a true creative leader with a well-deserved reputation for infusing fresh ideas into campaigns and implementing them with a focused, collaborative approach. I would recommend Ron to anyone seeking an innovative, creative genius who can lead projects and teams with a subtle sophistication that can only come from someone with a deep foundation of experience.”

Bernadette Mindiola – Director Marketing Communications Roland Corporation U.S. • Los Angeles, CA

“When working with, talking to or just hangin’ with the U! Team, you absolutely know you are in great company with them more than money can buy. The invaluable traits they exude leave a lasting impression on you, your brand or whatever encounter you are lucky to get with them. They get it. Just look at their portfolio - it’s amazing!”

Billy Pirie – Marketing Manager Fender Musical Instruments Corp. • Scottsdale, AZ

“I met Ron at CES and instantly hit it off with him. As Director of Product Development at Monster Cable, I am always looking for enthusiastic people who can work with me to bring my products to market. Ron and his team were hired to create POP for a specific type of cable management system Monster was about to release. The ideas him and his team came up with were great and innovative... and a lot of fun. Monster went with a few of the designs and have sense implemented them out to our retailers with great success!”

Tim Pryde – Director of Product Development Monster Cable Products, Inc. • San Francisco, CA TESTIMONIALS CONT.

“U! Creative are an awesome company doing amazing things for Brands... and Bands like P.O.D.! I love to see people helping out and giving back to these bands and coming from a good place at a time when bands are being ripped off... it’s so cool! U! Creative is an awesome army of badasses and I’m so proud of all the stuff they’re doing!” Jose Mangin - Director of Music Programming / On-Air Talent SiriusXM Radio Inc. • Seal Beach, CA

“I’ve been working with Ron and Team U! for several years now on Branding, Marketing, and Merchandise Development for both the artists I represent and our camp at Burning Man. And the one thing I can say is they are always there when you need them and they always deliver no matter how tight the deadline. They also never cease to amaze me in their ability to connect with whoever the audience may be, as I’ve watched them simultaneously work on pop girl group, 5 Little Princesses to glam metal masters, Steel Panther and the work is always on point. You will also quickly discover you’ve begun a genuine friendship that extends beyond business making each encounter rewarding! Best wishes to U!” Desiree Barlow – Director of Artist Services Live Nation Inc. • Los Angeles, CA

“The projects that this team has provided have been outstanding and the sense of professionalism / creativity is superb. I highly recommend this team for any creative endeavor.”

Anita Gardner – Corporate Merchandise Hard Rock International • Orlando, FL

“Ron and his team absolutely ROCK!! They got into my head and delivered a logo that was exactly what I envisioned for my company. They’ve gone above and beyond to strengthen the SoundStageDirect brand. We’ve never been happier with how our website and merchandise look.”

Seth Frank - Founder, President SoundStageDirect • Philadelphia. PA TESTIMONIALS CONT.

“For two decades I’ve been representing a diverse group of artists consisting of the biggest names in entertainment… ranging from Rock legends, KISS to R&B newcomers, Vintage Trouble. I pride myself in partnering with forward thinking individuals who seek to deliver the unimaginable. The team at U! Creative GET IT! They truly understand and anticipate what the consumer of today and tomorrow are seeking… many times dreaming it up! I enjoy our solid relationship and growing partnership and recommend them to anyone looking to reach the masses!”

Mark Stroman – SVP Marketing & Sales McGhee Entertainment Inc. • Los Angeles, CA

“Ron and his team at U! CREATIVE have built remarkable marketing decks full of creative concepts for us... unique logo designs and concepts for several of our acts, and has knocked itout of the park on quality of work and product every time. I’ve always been impressed by the company’s integrity and competitive rates as well. I’m comfortable recommending them to any of my peers... and have on many occasions.”

Paul Geary – President PGManagement | AGPS Management - A division of Live Nation Entertainment • Los Angeles, CA

“Working with Ron and the team at U! Creative was an amazing experience. The amount of time and research they did to learn our brand and our true vision is something you don’t find. They never pushed ideas on us, just continued to give us great ones. I truly appreciate all the work they did for us. Not only did they help us develop, but also helped us discover. Ron and his team are true pioneers.”

CB Gersch - CEO American Gonzo Food Corporation – Pitfire Pizza | Superba Food + Bread | Pie Society • Venice CA

“U! Creative has worked with our company for more than 2 years, and we have found all of their work to be superior. They bring so much creativity and innovation to every project. Each person who works at U! Creative has been extremely professional. We have been impressed with their quality of work, their timeliness to get projects completed, and their ability to always deliver current and clever marketing concepts. We look forward to using them on future projects in the near future!”

Laura King - President Candy Dynamics | Toxic Waste • Carmel, IN TESTIMONIALS CONT.

“I have worked with the amazing staff at U! Creative on multiple projects. They created the logo for my supergroup Kings of Chaos featuring Steven Tyler, Slash, Billy Gibbons and more. The logo is incredible on merchandise and has been selling very well. They have also created an amazing look with the logo for new Electro group, Ace Is High. They listen to direction very well and always were attentive in the process giving their all to complete the project. Very happy with this group of talented individuals at U! Creative.”

Matt Sorum – Drums Guns N’ Roses | The Cult | Velvet Revolver | Hollywood Vampires | Kings of Chaos • Los Angeles, CA

“This was my first time working with the U! Creative team as they helped me build a vision for our 7th album. And if anyone knows anything about working with me, they’ll tell you that I am very hard to surprise as a perfectionist. But these guys were able to put such an amazing and powerful design in front of me, that there really wasn’t much input needed from me at all. And any challenges I threw at them, they were able to deliver very quickly. They really understand the importance of timelines and artists visions. This is a top level team across the board. For sure I’ll be working with this team again!” Sully Erna - Founder, Lead Vocalist, Guitarist Godsmack • Lawrence, MA

“U! Creative is a company with vision and talent. It shows in everything that they do. We’ve (Stryper) always been about quality and we have a “don’t settle for second best” attitude. The moment that I saw the designs of the new limited Stryper shirts that U! Creative designed I was beyond impressed. They helped us to achieve new levels in our merchandise and to offer our fans the absolute best. The icing on the cake is that they are a dream to work with as well!”

Michael Sweet – Co-founder, Lead Vocalist, Lead Guitarist Stryper | Boston • Boston, MA

“I am beyond satisfied with the hard work and dedication Ron and his amazing team at U Creative have put forth in every project. Their attention to detail is exceptional and their personal connection to the work is like no other. Creativity and passion are an understatement for these artists.” Sonny Sandoval - Co-founder, Lead Vocalist P.O.D. (Payable On Death) | The Whosoevers • San Diego, CA TESTIMONIALS CONT.

“Ron Campbell has been responsible for managing Huffy’s advertising for the last five years. He has been responsible for creative development, production and placement in both print and television. In view of the breadth of Huffy’s product line Ron has handled a variety of target audiences from young children to adults. Ron has brought enthusiasm, creativity and effective cost management to each of his assignments. I enjoy working with Ron on both a professional and personal level. I believe Ron and his agency are worthy of your consideration for a variety of projects from advertising, promotions, p.o.p and consumer communication.”

Bill Smith – Chief Operating Officer Huffy Bicycle Company • Dayton, OH

“Dayton Children’s Hospital has worked with U! Creative on several projects related to the design & construction of our new patient tower, including developing the new concept, fit out, naming & merchandising for our new gift shop (“Altitude) and developing the complete interior décor concept, name and identity for our new coffee bars (“UP Café”). We have found U! Creative to be responsive, extremely creative and easy to work with. They keep a keen focus on the target audience and think outside the healthcare box, which has been very helpful and refreshing for Dayton Children’s. We will work again with U! Creative, and I highly recommend them to you as well.”

Edd McGatha - Facilities Director Dayton Children’s Hospital • Dayton, OH

“I have to say U! Creative is the most talented, professional and supportive graphic group I have ever had the pleasure to work with and I hope that our paths cross again in the future.”

Karen Hoyt - Director of Business Development & Marketing Shasta Regional Medical Center • Redding, CA

“Working with the team at U! Creative is a dream! I have had the pleasure of collaborating with them for just over two years and you cannot ask for a better, more attentive, and CREATIVE group! Our marketing team would come up with a vague idea for a social media, service line, or event campaign and they would take it, shape it and send back a perfect strategy that aligned with our brand and community. When we had a last minute request that needed immediate attention, they were quick to pick up the phone, stay late, and give up their personal time to ensure we were happy. U! Creative has a wonderful group of individuals that become part of your team, and the people you can count on. I trusted our advertising and marketing campaigns in their hands, and was never let down. They go above and beyond with a unique perspective! U! Creative rocks!”

Eleah Ervin - Marketing and Public Relations Shasta Regional Medical Center • Redding, CA TESTIMONIALS CONT.

“In my past life I have worked with a lot of agencies… Leo Burnett, JWT, etc. I was amazed at how fast our relationship evolved and how U! worked to develop our brand. Given the time constraints of the brand project, I am in awe of what they have delivered. It came together quickly and personally, I don’t really understand it.”

Kent Manson – Vice President, Marketing UN1TUS Athletic Wear • Cleveland, OH

“I have had almost no positive experiences with using an agency for branding, either at my old company or at UN1TUS. This was definitely a first for me and U! Creative truly proved themselves to be different from the typical agency. Much different!”

Jack Haas - President / CEO / Chairman UN1TUS Athletic Wear • Cleveland, OH

“Ron Campbell and his team have provided us inspiration to embrace all that we can become and all who can benefit from our work. We were recently guided through a name change, provided a new brand identity, and have had face-to-face meetings to plan our future. U! Creative is also walking along-side us as we raise millions of dollars for a facility improvement project to benefit the kids. If you desire to brighten your vision, see into the future of your possibilities, expand to regions never thought to be grasped and to be thrown onto the world’s stage, get in touch with U! Creative. They will run with you as you improve your world.”

Chad New - Executive Director California Soccer Park • Redding, CA

“The U! Team are very creative thinkers who understands the timelines that are involved in projects. Always available for communication and able to change tact quickly when the landscape changes. Would work with them anytime and have full faith and confidence that they are going to deliver more than I expected.”

Ollie Dean – Vice President, Marketing NASCAR | Grand-Am • Daytona Beach, FL

“Ron is always enthusiastic and knows how to get people excited. His passion and drive motivates others and his knowledge of branding and marketing in a creative, out of the box way is unmatched. U! Creative has helped me establish a ‘brand’ and pinpoint a marketing image that has helped me immensely in motorsports. Motorsports is all about branding and marketing. As a driver it is not necessarily important how much skill you have, it is about how much you can do for a sponsor – if you can sell their products, endorse their products and bring customers to them. So, in creating my website and brand, U! Creative and Ron have allowed me to show my potential and ability. Ron doesn’t allow anything to be less than the best. If any minor detail isn’t perfect, he makes sure it is done right. His integrity allows me to be 110% trusting in him and his work. An honest, hardworking person who I LOVE working with!” Shannon McIntosh - Racing Driver, Spokesperson, Driving Coach Porsche Cars North America | Shannon McIntosh Inc. • St. Petersburg, FL TESTIMONIALS CONT.

“The U! Creative Team provide the unimaginable, the things you would never think of they do and it is very effective. They also like input from us as to the road we want to go down then they put in all the scenery that makes the message work for you.”

Chris Cassano – President Cassano’s Pizza • Dayton, OH

“Ron and the folks at U! Creative are true partners in our business. We have a terrific on-going relationship and partnership. If you are looking for great creative ideas that are different and out of the box, U! Creative is the answer. Ron and his team have become very important to our business, they are excellent at meeting all of our marketing needs and best of all.. we have seen the results!”

Lora Cassanos Hammons - Community Relations Cassano’s Pizza • Dayton, OH

“Ron brings critical thinking, sensitivity, and thoroughness to his work. His integrity is also noteworthy. His creativity is obvious in his body of work, and he pays as much attention to the “small guy” as to the large corporation.”

Rick Breden - President Essentials LLC • Winter Park, FL

“Ron and his team at U! Creative are absolutely brilliant at what they do – from concept to design to execution. They always bring a unique and differentiated element to every program we’ve asked them to work on with MobileWait. I highly recommend Ron for his utmost attention to detail, value and creativity... from traditional to new media... Ron is the man!”

Matt Armstead - Founder / CEO Sprout It | MobileWait • Dublin, OH THANK U! At U!, powerful creative happens as a natural outgrowth of an outward focus – the willingness to understand and embrace the perspective of others.

We invite you to experience a new level of creative partnership, focused on your vision, your brand, your goals, and your customers.

Because here, it’s all about U!