THIS IS THE HOUSE ROCK BUILT We’re not your typical creative agency. We’re an idea collective. A house of thought and execution. We’re a grab bag of innovators, illustrators, designers and rockstars who are always in pursuit of the big idea! Our building, which was one of the last record stores in America, serves as a playground for our creative minds to frolic and thrive. This is not a design firm. It’s something new and forward-thinking. It’s about going beyond design and messaging. It’s about forging game-changing ideas and harvesting epic results. It’s about YOU. Welcome to U! Creative. U! Creative, Inc Key Contact: (dba: Destination2, The Social Farm) Ron Campbell - President 72 S. Main St. Miamisburg, OH 45342 P: 937.247.2999 Ext. 103 | C: 937.271.2846 P: 937.247.2999 | www.ucreate.us [email protected] UCreative U_Creative in/roncampbell7 U_Creative UCreativeTV That’s because our focus at U! goes beyond providing out-of-the-box thinking. Beyond strategic planning. Beyond creating hard-hitting messaging, engaging design or captivating imagery. Even beyond moving the needle. WE’RE NOT YOUR First and foremost, U! is about building relationships. It’s about unity. It’s about strong ideas and ideals converging. It’s about staying focused on the point of view, needs and desires of others. Because when you get that right, all the rest naturally follows. TYPICAL AGENCY Turn the page and see for yourself. © 2019 U! Creative, Inc. THEthe company COMPANY U! keep U! KEEP © 2019 U! Creative, Inc. THEthe company ENTERTAINMENT U! keep U! KNOW © 2019 U! Creative, Inc. THEthe company DESTINATIONS U! keep U! TRAVEL © 2019 U! Creative, Inc. DININGdining with U! WITH U! © 2019 U! Creative, Inc. SPECIALTIES: • Strategic Planning • Retail + Apparel + Merchandise • Brand Development Design / Development • Advertising + Design • Packaging + POP HERE’S Development / Production • Product Licensing: RockU! • Media Planning / Buying • Destination Elevation: Destination2 • Communications Planning • Social Media: The Social Farm • Interactive Communications • Sports Marketing: WHAT U! DO Overdrive Development © 2019 U! Creative, Inc. MEET THE FRONTMAN U! Creative has established itself as one of the nation’s most unique creative boutiques, assembling one of the best brand marketing teams in the country. Leading this band is music / entertainment industry veteran, Ron Campbell who brings over three decades of experience ranging from garage bands to full time touring, endorsed artist / brand spokesman to music business advisor, and even starting his own record label / artist management firm… which brings a unique knowledge and ability to connect with brand fans at every level. © 2019 U! Creative, Inc. THE ROAD TO U! • 2007 – An unexpected meeting occurs at Starbucks Coffee – Universal City Walk – Hollywood. • 2013 – U! Creative strikes exclusive partnership with P&G incubator, LISNR®, the Data-Over-Audio (DoA) A conversation that would forever change the lives of everyone at U! Creative today… tomorrow... solutions leader that enables fast, reliable, and secure communication between devices for wide-scale and everyone they encounter on this crazy journey. When we hear others say “You’re livin’ the dream!” connectivity everywhere... opening up a whole new delivery system for digital content without the need … they have no clue! for Wi-Fi or Bluetooth. • 2008 – U! Creative opens as a new breed of strategic creative firm where egos and agendas are left behind. • 2014 – The Social Farm continues engaging in conversations with the likes of such cultural influences as Just No names on the door – so the focus is always on U! Airstream, Burton, and SeaWorld are a few of the early Jared. And D2 exhibits at the Association of Science - Technology Centers Annual Conference and is invited to adopters excited to explore the new U! methodology to great success triggering a surge of growth as word speak on “Incremental Revenue” at The Florida Association of Museum’s Annual Conference in Jacksonville. of mouth spreads from each CEO to three others. • 2015 – U! Creative continues to forge lasting relationships, and is honored to serve many of the most • 2009 – Amidst the worst economy since the Great Depression, U! Creative’s world-class talent and midwest respected brands in the nation while landing speaking gigs alongside such entrepreneurs as Kevin Harrington rates become the best kept secret of brands nationwide looking to hold their position in a volatile market. (Shark Tank). Along with U! West Managing Partner / Photographer, Nigel Skeet the team unites to change The U! Mantra to clients becomes “Outsmart... not outspend the competition!” And they do this by leveraging the conversation around the homeless issue with HomelessRockstars.com gaining media attention with emerging technologies such as Mobile Apps, Bluetooth Hot Spots and Augmented Reality. Huffington Post, Ellen DeGeneres, and the TODAY Show. All leading to a Reality Show concept being created around U! entitled “Design & Conquer” • 2010 – U! Creative launches The Social Farm™ service silo to connect businesses with their customers where they congregate, with an approach tied to a business strategy, not just an accumulation of “Likes.” • 2016 – Client numero uno, Airstream enlists U! to create… curate… and manage it’s own entertainment The Social Farm is all about having a conversation and instantly gets the attention of everyone from Under division. U! becomes official corporate sponsor for rock legends, Stryper’s “To Hell with the Devil” 30th Armour to Hulk Hogan! The Farm would get a shot in the arm when MSN features their McDonald’s social Anniversary Tour. They’d also make their mark in history drafting and sponsoring a Ohio Historical Marker stunt on their homepage and Taco Bell starts streaming their tweets to their Digital Billboards on the for Cassano’s Pizza King. And Herschend Family Entrtainment would invite U! to join Coca-Cola in co-hosting Sunset Strip and Times Square. their first “Taste Of” Food Marketing Conference at Dollywood’s DreamMore Resort. One office couldn’t hold all this awesome so we expanded our Ohio footprint with the opening of U!2. • 2011 – U! Creative unveils their long anticipated online presence with: Ucreate.us which proclaims… You Create Us! This site is important as it’s the first time U! gives the mass a glimpse into their world and also • 2017 – The U! + D2 Teams reach new heights in development as they dream, conceive, name, brand, design because it leverages a new immersive and engaging web design technology called parallax scrolling. The and master plan the 18,500 square foot, sweet-themed CRAVE Golf Club in The Great Smoky Mountains. U! site gets instant attention and more importantly the attention of a very high profile British Virgin Islands announces the addition of PR to their offerings and officially launch their global licensing division, Rock/U! entrepreneur to design/develop a new social tool to complement Facebook/Twitter. representing such properties as Stryper, P.O.D., Adam Carolla, and Gracie Jiu-Jitsu. While U! President, Ron Campbell hits the road on a speaking tour which include stops at SiriusXM and CBS Studios alongside • 2012 – Following a decade as an AOR for SeaWorld & Busch Gardens Adventure Parks, U! Creative partners legendary Producer and former VP of Lucasfilm, Ltd., Howard Kazanjian (The Empire Strikes Back, Return with 25 year Anheuser-Busch Amusement Parks VP, Michael Catcott, and launches Destination2™. For over of the Jedi, Raiders of the Lost Ark) a decade the two have together mastered the art of putting 40,000 people through the gate daily, in-season or out-of-season, rain or shine. D2, a member of IAPPA & AZA, is a full service business unit focused on • TODAY – It’s been a ‘Decade of Domination’ and we look forward to sharing the story of what exactly efficiencies that drive big results on every level for any attraction/destination. happened at that Starbuck’s that changed all of our lives… as you are now part of this story. © 2019 U! Creative, Inc. SENIOR MANAGEMENT MIDWEST: DAYTON HQ EAST: NASHVILLE WEST: LOS ANGELES WEST: SAN FRAN / REDDING Ron Campbell Ike Imhof Sheila Siefer Andrew Parrott Marinella Len Nigel Skeet President / Partner VP Creative Director / Partner VP Operations + Media / Partner Business Development Business Development / Partner Photography / Partner Ron has dedicated his With 20 years under his belt, Sheila’s career spans over Andrew is a proven performer Marinella is an award-winning A true rolling stone, Nigel over two decade career Ike has earned a respect by three decades with a resume with experience in strategic marketing strategist with has toured the world over to helping clients achieve having led creative at the that reads like Who’s Who. and tactical planning, over 15 years working with countless times following success. He’s honed his most respected agencies in Her ability to manage the contract negotiation, new some of the biggest brands headlining acts for over three skills in a variety of top the Midwest and amassing business / financial side of business development and in the entertainment industry decades. Known across the management and creative over 60 Addys including U! while overseeing complex acquisition, with extensive from Geffen Records to industry for his uncanny positions including Best of Show. His skills have projects with a host of digital media marketing Roland Corporation. Having ability to capture the inner President & Sr. Partner been tapped by the likes components, with varying expertise. Receiving earned her degree in Visual soul, Nigel has been the of U! Creative. He’s put of Airstream, Cedar Fair lead times, production needs, multiple honors and awards Communications from the celebrities top pick when it his talents to work for Entertainment, J. Peterman and interdependencies has throughout college and his Platt College of the Arts in comes to capturing those such brands as Azoff Co., LexisNexis, MetLife, made her an advertising professional career; Andrew Los Angeles, Marinella has a magic moments in studio, on Music, Burton, NASCAR, Paramount, and Teradata.