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View July 2013 Report MOBILE SMART FUNDAMENTALS MMA MEMBERS EDITION JULY 2013 messaging . advertising . apps . mcommerce www.mmaglobal.com NEW YORK • LONDON • SINGAPORE • SÃO PAULO MOBILE MARKETING ASSOCIATION JULY 2013 REPORT A Glimpse into the 2013 MMA CEO & CMO Summit Park City, Utah was the backdrop for this year’s MMA CEO and CMO Summit. With 200 of the brightest and most influential leaders across the marketing and media space attending, it was truly a meeting of the mobile masters. At last year’s Summit, we learned that marketers were still asking “why” when it came to mobile. Fast forward to 2013, the conversation advanced considerably on how to bolster mobile marketing efforts. A focus of the overall conference was how to bridge the knowing vs. doing gap. Brands know that mobile is a strategic investment but ramping up mobile ad spend, the doing, is still a challenge. We had marketers, agency executives and technology enablers review new trends and innovation in the mobile space, as well as discuss how to grow the mobile marketing industry rapidly but responsibly. There was an honest conversation about the successes and challenges within the mobile space. While many marketers are still figuring out the ingredients of a successful mobile strategy, other brands are trailblazing with best-in-class campaigns that are mobile first. The Summit even provided a forum to discuss privacy and the recent release of the DAA Mobile Principles. After two and half days of intimate conversations and meaningful dialogue, it is clear that mobile has evolved into a leading marketing vehicle and marketers are taking its power seriously. With forums like the CEO and CMO Summit, we are able to advance the mobile marketing movement and educate parties across the ecosystem on the value and potential of mobile. While we are still bridging the knowing vs. doing gap, we have gained 200 powerful advocates that believe the future of media is mobile. Please contact Sheryl Daija, [email protected], for more information on the Summit. Every Moment is Mobile. Onwards, Greg Stuart INTRODUCTION 2 MOBILE MARKETING ASSOCIATION JULY 2013 REPORT Table of Contents EXECUTIVE MOVES 4 PUBLIC COMPANY ANALYSIS 8 M&A TRANSACTIONS 10 FINANCING TRANSACTIONS 13 MMA OVERVIEW 27 HIDDEN RIVER OVERVIEW 29 Greg Stuart Todd Parker CEO, Mobile Marketing Association Managing Director, Hidden River [email protected] [email protected] MOBILE MARKETING ASSOCIATION JULY 2013 REPORT Executives on the Move Name New Company Old Company New Company Summary Date Senior Vice President Premium Advertising in the Senior Vice President, Digital and Mobile, Tribune Andy Vogel Smaato is a player in global mobile RTB ad exchange. 7/30/13 Americas, Smaato Company Carston Ludowig Vice-President of Sales, EMEA, Smaato Director of Advertising and Partnerships, Xing Smaato is a player in global mobile RTB ad exchange. 7/30/13 Senior Vice Presidenti and General Manager, Fanatics is a sports apparel and gear web retailer and David Katz Vice President and General Manager, Groupon Inc 7/30/13 Mobile,Fanatics has now moved into mobile. AVG was founded in 1991 with the express purpose of protecting people around the world using the latest in Gary Kovacs Chief Executive Officer, AVG Technologies Chief Executive Officer, Mozilla 7/30/13 cutting edge security technologies. It currently provides security on the web and mobile. 10Gen, the company behind MongoDB, is empowering organizations of all sizes to capitalize on the Kamal Brar Asia Pacific General Manager, 10Gen Lead of Asia Pacific Region Division, MYSQL opportunities in mobile and social by enabling new use 7/29/13 cases, accelerating time to market and improving user experience. Bloomberg L.P. is a private firm founded and owned by Justin Smith Chief Executive Officer, Bloomberg President, Atlantic Media New York Mayor Michael Bloomberg. Some of its 7/29/13 business dealings go into mobile. Dropbox Inc is a file hosting and collaboration firm. It Senior Vice President of enterprise strategy and Ross Piper Vice President, Dropbox provides customers access to its cloud-based services 7/29/13 alliances, Salesforce.com on the web as well as mobile. DigitasLBi a global digital agency network, partners with Laura Keeler Senior Vice President, Creative, DigitasLBi Creative Partner, Oglivy & Mather 7/24/13 many marketers and brands in the world. Add3 is a search marketing agency specializing in search Dan Sundgren Chief Evangelist, Add3 Chief Executive Officer, Sundgren Interactive engine optimization, search engine marketing, and online 7/23/13 display advertising. CPX Interactive is a global digital media company with Jeff Hirsh Chief Marketing Officer, CPX Interactive Chief Executive Officer, AudienceScience over a decade of experience connecting consumers with 7/23/13 brands. Videology is an online video advertising platform that enables advertisers, agencies and publishers to eliminate Vice President, Publisher Platform Bill Nolte Director, Publisher Development at PubMatic waste and improve performance by connecting brands 7/23/13 Sales,Videology with specific audiences, while concentrating on the advertiser’s objective. Ignition is a venture capital firm dedicated to helping the best entrerpreneurs seize opportunity. With over $2B Rachel Chalmers Principal, Ignition Partners Vice President of Research, 451 Group under management, Ignition invests in communications, 7/19/13 internet, software and services across business and consumer targets. Hewlett-Packard Company or HP is an American multinational information technology corporation headquartered in Palo Alto, California, United States. It provides products, Ray Ozzie Director, Board of Directors, HP Software Head, Ray Ozzie 7/15/13 technologies, software, solutions and services to consumers, small- and medium-sized businesses (SMBs) and large enterprises, including customers in the government, health and education sectors. Hewlett-Packard Company or HP is an American multinational information technology corporation headquartered in Palo Alto, California, United States. It provides products, Jim Skinner Director, Board of Directors, HP Chairman, Walgreen 7/15/13 technologies, software, solutions and services to consumers, small- and medium-sized businesses (SMBs) and large enterprises, including customers in the government, health and education sectors. Hewlett-Packard Company or HP is an American multinational information technology corporation headquartered in Palo Alto, California, United States. It provides products, Dob Bennett Director, Board of Directors, HP Former Chief Executive Officer, Liberty Media 7/15/13 technologies, software, solutions and services to consumers, small- and medium-sized businesses (SMBs) and large enterprises, including customers in the government, health and education sectors. Source: Thomson Reuters, VentureDeal and Hidden River, LLC * Data collected in this issue of Mobile Smart Fundamentals was collected throughout July 1-31, 2013. EXECUTIVE MOVES 4 MOBILE MARKETING ASSOCIATION JULY 2013 REPORT Executives on the Move Name New Company Old Company New Company Summary Date Yappem is a social platform that provides users valuable, Keith Fenimore Chief Marketing Officer, Yappem Content Creator, E! Entertainment Television real-world rewards for expressing their opinions about 7/10/13 their brand experiences. Apple Inc., formerly Apple Computer, Inc., is a company that designs, develops, and sells consumer electronics, Paul Deneve Vice president, Apple Chief Executive Officer, Yves St. Laurent 7/3/13 computer software and personal computers as well as tablets. MPayMe is an international business technology Daniel Pipe Chief Marketing Officer, MPayMe UK Head of Marketing, Premium Credit Ltd. company. Founded in 2010, MPayMe has developed 7/2/13 ZNAP, an innovative mobile business platform. Room 77 allows travelers to compare pricing across Vice President of Product & Corporate Development, major online travel agencies, shop across a variety of Doug Aley Vice President of Product Development, Room 77 6/27/13 Zulily room types, and book more than 200,000 hotel rooms worldwide. Mobivity provides patented mobile marketing tools for Geri Suster Chief Operating Officer, Mobivity Chief Operating Officer, Ziplocal local advertisers and custom audience engagement 6/27/13 solutions for sports and media producers. Panopto offers video capture, streaming, search and archiving solutions architected with the integration of rich Sean Gorman Chief Operating Officer, Panopto Executive, Amazon 6/26/13 content and user-driven metadata as key enablers for enterprise deployments. Brightcove Inc. (NASDAQ: BCOV), is a leading global provider of cloud content services and offers a family of Thomas Nielsen Senior Vice President, Brightcove Chief Executive Officer, RealNetworks 6/25/13 products used to publish and distribute the world’s professional digital media. Altitude Digital is a leader in online display and video Joe Salvador Chief Video Officer, Altitude Digital Co-Founder and Vice President, Visualtising 6/25/13 advertising technology. Altitude Digital is a leader in online display and video Tim McMahon Director of Operations, Altitude Digital Head Baseball Coach, Heritage High School 6/25/13 advertising technology. Hybris delivers enterprise software and on-demand Rob Rosenthal Vice President of Sales East, Hybris Vice President of Worldwie Sales, Zilliant solutions for multi-channel commerce, master data 6/24/13 management and order management. Campfire develops direct-to-mobile
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