Commercial proposal for partners and sponsors

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Popular motorsport

Millions of fans all over the world follow their favourite racing teams Alongside football and athletics, is in the top-10 of the and riders. world’s most popular sports.

1 Motosport today

The number of road racing references in different media has grown Target audience in : and Moscow region, over the past years on 72%. Saint Petersburg, Kazan, Nizhny Novgorod, Sverdlovsky, Samara, Republic of Bashkortostan, Krasnodar and Krasnoyarsk.

2 Why road racing?

Road racing is an exciting and spectacular technical sport World level motorcycle road racing means high technology, Traditionally road racing is very popular as a base for advertising speed, courage and strength. We invite you to share in the campaigns. Achievements of the pilot and the team, associated success of the British-Russian Team DMC Panavto-Yamaha with the sponsor, help to promote products and services among and become a part of its unique sponsorship and partnership the current and the sought after audience. programms.

3 World motosport audience

million web channels countries radio stations spectators are dedicated have live broadcasting all around the world (TV and satellite TV) to motorsport of road racing events

hours journalists different media internet media of coverage in general visit world level events cover the field of road racing are writing about (62% streamed live) every year in 55 countries road racing (in Europe)

Date of WSBK.

4 World motosport audience

million people of general audience of general audience of audience usually watches watched FIM Superbike are men are interested in technics races in the company of World Championship (from 18 to 44 y.o.) and technical devices family and friends in 2012/2013

Date of WSBK.

5 Calendar 2015

22 February Australia Phillip Island GP Circuit

22 March Thailand Chang International Circuit

12 April Spain MotorLand Aragon

19 April Netherlands TT Circuit Assen

10 May Italy Autodromo Internazionale Enzo e Dino Ferrari di Imola

24 May Great Britain

07 June Portugal Autodromo Internacional do Algarve

6 Calendar 2015

21 June Italy Misano World Circuit Marco Simoncelli

05 July Russia

19 July USA Mazda Raceway Laguna Seca

02 August Malaysia Sepang International Circuit

20 September Spain

04 October France Circuit de Nevers Magny-Cours

18 October Qatar Losail International Circuit

7 About Team

Russian-British DMC Racing team was founded in 2010 (now DMC Panavto Yamaha) and at the moment common world experts give the high level of evaluation its sport and technical abilities. From the very beginning the Team has taken part in some of the most prestigious national championships, such as CEV (Spain), BSB (Great Britain) and RSBK (Russia). In 2014, the Team became champion (SBK) and vice-champion (SSP) in RSBK, Russian national competition.

DMC Panavto Yamaha currently takes part in WSBK — this prestigious world level championship.

The main goal of the Team is growing champions, whilst giving Daily workouts, cast-iron discipline together with learning and to riders maximum opportunities and technical advantage. The an indomitable will to win make DMC Panavto Yamaha riders Teams mission is to always remain a reliable support to motorcycle dangerous competitors for their rivals. DMC Panavto Yamaha fan manufacturers. The Team’s goals include the promotion of sport club unifies thousands of fans of road racing all over the world. in general and a healthy lifestyle among fans of DMC Panavto- Yamaha.

8 Achievements

2012

• FIM Superstock World Cup, 2nd place, Nurgburgring.

• RSBK, Russian national road racing championship, vice- champions (SBK).

2013

• WSBK, World Supersport, 3d place, Nurgburgring.

• RSBK, Russian national road racing championship, champions (SBK).

• RSBK, Russian national road racing championship, vice- champions (SSP) 2014

• WSBK, World Supersport, 5d place in general standings.

• WSBK, World Supersport, three podiums.

• RSBK, Russian national road racing CUP, vice-champions (SSP).

9 Junior TEAM IMR DMC

Team DMC Panavto-Yamaha is actively involved in development of basic school «Begovel» and can begin to compete. children’s motorsport in Russia. The team supports «Begovel» club Equipped with talented young Spanish and Russian pilots. DMC designed for the youngest athletes (from 2 y.o.), where children learn IMR with a big success participates in the Copa Espana de to manage the so-called «begovel». An important goal of the team is Velocidad championship and Cuna de Campeones. to support junior road racing school, where young pilots come after

10 Design

Brand new and extremely impressive design of the bikes and leather of Team DMC Panavto-Yamaha was designed by Estonian industrial design studio Incognito Ballistic.

11 Riders

Career:

• Champion of RSBK (Superbike) in 2014;

• Participant in FIM World Supersport in 2013;

• Champion of Russia (RSBK, Superbike) in 2012;

• Participant in FIM World Supersport) in 2011;

• Participant in MotoGP (Moto2) in 2010;

• Vice-champion in IDM in 2008;

• Participant in FIM World Supersport; IDM (SSP, prize-winner) in 2007;

• Participant in FIM World Supersport; IDM (SSP, prize-winner) in 2006;

• Participant in IDM (SSP) in 2005;

Vladimir Ivanov • Winner of Russian Championship, (SSP) in 2004;

Russian rider. • Winner of Russian Championship and CUP of Eastern Date of birth: January 25, 1983. Countries (SSP) in 2003.

12 Riders

Career:

• Vice-champion of RSBK (SSP) in 2014;

• Vice-champion of Russia (RSBK, SSP) in 2013;

• Participant in FIM World Supersport in 2013; Alexey Ivanov • Participant in FIM World Superstock 1000 CUP; RSBK in 2012; • Participant in CEV Buckler (Moto2); Ducati 848 Challenge Russian rider. Date of birth: December 1, 1991. CUP in 2010-2011; Season 2014: pilot for DMC Panavto Yamaha in the Superstock 600 Cup. • Vice-champion, Russian Championship, (125cc) in 2008.

13 Riders

Career:

• FIM World Supersport 5th place and prize winner in 2014;

• Russian Champion, RSBK in 2013;

• FIM World Supersport, prize winner in 2013;

• FIM World Superstock 1000 CUP, prize winner in 2012;

• FIM World Moto2 2011, 8th place in Jerez; • CEV 2010 Moto2, 3rd place;

British rider. Date of birth: June 23, 1988 • European Champion, SSP in 2009; Season 2014: pilot for DMC Panavto Yamaha in the FIM World Supersport. • Champion (CEV Buckler, Spanish Championship, SSP) in 2009.

14 Creator of the team

Vladimir Ivanov The founder of Team DMC Panavto-Yamaha. Public figure and businessman.

His entrance into the world of road racing was in 2007 along with his son Alex (who is current Vice-Champion of Russian road racing championship).Vladimir is absolutely convinced that for any young man, road racing is an excellent way to develop a strong will together with leadership abilities and an intense desire to win. Vladimir is supporting development of children’s road racing in Russia.

15 Team management

Sergey Glagolev Team manager of DMC Panavto Yamaha.

Experienced coach of many riders participating at world and international level. In his work, Sergey uses his own unique training techniques.

Sergey is founder of the school for riders named Motoacademy. Its trainingbases are located both in Moscow and Valencia, in the vicinity of the main racing tracks.

Motoacademy also makes unique research in the field of development of coordination abilities of the riders, createa special training programs, promotes road safety.

16 Official sponsors and partners

International TV, printed and internet media are showing permanent Motorcycles are an ideal medium for advertising as they attract interest in DMC Panavto-Yamaha Team. attention not only during the races but also in the paddocks at the events. Road racing is always treated both as a holiday and an exciting event — a place to meet representatives from a wide variety of Advertising of sponsors and partners of the team can be placed businesses and industry sectors. There is a VIP zone at each on motorcycles, helmets and leathers. Thus, any photograph of round of WSBK, which brings together leaders of sponsoring the press, any article, any interesting interview with the rider of the companies, representatives of top local management and company helps to promote sponsor’s advertising. invited guests. The atmosphere here is to acquire new business acquaintances.

17 Official sponsors and partners

General Official Media

Your advertising and PR-campaign is Official Sponsor term includes the most Information partner takes part in DMC accompanied by an extending coverage, effective package for brand promotion Panavto-Yamaha’s programms on increasing interest in the global audience using all the marketing possibilities and mutually beneficial terms (special and gives the opportunity to effectively designs individually, according the unique promotions, printed materials, audio- and promote your brand in a different needs of the sponsor. video materials). In addition, if necessary countries. Name of your company can (for example, during event) team bike may be included into the name of the team. be provided for such partnership. Prestige and recognition- these are the key words for the general sponsor’s package.

18 Official sponsors and partners

General sponsorship of Team DMC Panavto-Yamaha assumes:

• Team name may be replaced according to the sponsors requirements; • There are logo elements of corporate identity of the sponsor in a logo of the team; • Motorcycles of the team are designed in accordance with the corporate sponsor’s design; • There is an official logo of the sponsor on the back of a motorcycle (placement and the size of the logo is negotiated separately in connection with the wishes of the sponsor, the team opportunities and regulations of the series); • There are advertising banners, flags, souvenirs, products (including ones for sale) in the service park of event (if regulations of the series permit/allow it); • There is an official logo on the back window of the car of technical assistance, providing motorcycles for exhibitions, shows, shooting etc. with the participation of the sponsor; • Rights to use the name of the team for sponsor as well as video and photo within PR- and advertising campaign; • References to the sponsor by team’s riders at any official and “unofficial” event, mention of the sponsor in all interviews; • Placement of the logo and the name of the sponsor on the common printed products, promotional materials, special design at all elements of rider’s equipment in the official colors of the sponsor; • Placement of individual page, dedicated to sponsor on the official website of the team.

19 Official sponsors and partners

Sponsorship and partnership programs of DMC Panavto-Yamaha involve placement of information and logos on:

• Rider’s equipment and motorcycles and on team apparel; • On the trucks and scooters of the team; • Sponsor’s banners inside the zone of team events; • Information on the official team website; • We are open to considering any proposals related to other forms of sponsorship and support.

20 Sponsorship and partnership programs

Logo of your company near the front Logo of your company of the windscreen at the rear of the bike (minimum size of 381 cm2) (minimum size of 137 cm2)

Logo of your company on the plastics of the bike Logo of your company (minimum size of 580 cm2) at the bottom of the bike (minimum size of 580 cm2)

21 Sponsorship and partnership programs

Logo of your company Logo of your company on the front part of the helmet at the back of the helmet (minimum size of 108 cm2) (minimum size of 81 cm2)

Logo of your company on the shoulders Logo of your company (minimum size of 60 cm2) at the front of the leather (minimum size of 330 cm2)

Logo of your company at the back of the leather (minimum size of 374 cm2) Logo of your company on the front side of the sleeves (minimum size of 326 cm2)

Logo of your company at the front of the pants (minimum size of 260 cm2)

22 Sponsorship and partnership programs

Logo of your company Logo of your company on the t-shirts of team members on the team’s umbrellas (minimum size of 56 cm2) (minimum size of 56 cm2)

Logo of your company on the flags (minimum size of 56 cm2) Logo of your company on the apparel of team members (minimum size of 56 cm2)

23 Examples of logo placament on team apparel

24 Examples of logo placament on team apparel

25 Sponsorship and partnership programs

• Logos of your company inside the team box, which is one of the main visual objects for shooting and very important during live broadcasting of event (size of 2400 cm2). • Logos of your company inside the team box (size of 500 cm2). • Logos of your company inside the areas of team’s press events.

26 Sponsorship and partnership programs

Welcoming meetings. Working with partners and media

• Presentation of the sponsor in the working area of DMC Panavto-Yamaha Team for VIP events (up to 10 pers.). • Catering. • Meetings and welcome on the team box of DMC Panavto-Yamaha. • Participation of representatives of DMC Panavto-Yamaha in promotional and joint sponsorships press-side events. • Shootings, shows, interviews, video making. • Transfers and press tours to events and training base of the team.

27 Media-support

• Mentioning of the sponsor by team members at any media activity (interviews, press releases, articles about the team). • Participation of DMC Panavto-Yamaha’s pilots in the sponsor’s events. • Participation of DMC Panavto-Yamaha’s pilots in sponsor’s commercials and videos. • Logo of the sponsor and elements of design on official website of the team, including social network websites. • Special page, dedicated to the sponsor on the team’s website. • Sponsor’s logo on all official video material of the team.

28 Contact

For any additional information please contact Interium PR Agency.:

Address: Moscow, Bolshaya Novodmitrovskaya st., 14, office 217 Phone: +7 495 660-81-76 E-mail: [email protected] (Valery Sidorenko)

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