Commercial Proposal for Partners and Sponsors
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Commercial proposal for partners and sponsors 1 Popular motorsport Millions of fans all over the world follow their favourite racing teams Alongside football and athletics, road racing is in the top-10 of the and riders. world’s most popular sports. 1 Motosport today The number of road racing references in different media has grown TArgeT Audience in russiA: Moscow and Moscow region, over the past years on 72%. saint Petersburg, Kazan, nizhny novgorod, sverdlovsky, samara, republic of Bashkortostan, Krasnodar and Krasnoyarsk. 2 Why road racing? road racing is an exciting and spectacular technical sport World level motorcycle road racing means high technology, Traditionally road racing is very popular as a base for advertising speed, courage and strength. We invite you to share in the campaigns. Achievements of the pilot and the team, associated success of the British-russian Team dMc Panavto-Yamaha with the sponsor, help to promote products and services among and become a part of its unique sponsorship and partnership the current and the sought after audience. programms. 3 World motosport audience million web channels countries radio stations spectators are dedicated have live broadcasting all around the world (TV and satellite TV) to motorsport of road racing events hours journalists different media internet media of coverage in general visit world level events cover the field of road racing are writing about (62% streamed live) every year in 55 countries road racing (in europe) date of WsBK. 4 World motosport audience million people of general audience of general audience of audience usually watches watched FiM superbike are men are interested in technics races in the company of World championship (from 18 to 44 y.o.) and technical devices family and friends in 2012/2013 date of WsBK. 5 Calendar 2015 22 February Australia Phillip island gP circuit 22 March Thailand chang international circuit 12 April spain MotorLand Aragon 19 April netherlands TT circuit Assen 10 May italy Autodromo internazionale enzo e dino Ferrari di imola 24 May great Britain donington Park 07 June Portugal Autodromo internacional do Algarve 6 Calendar 2015 21 June italy Misano World circuit Marco simoncelli 05 July russia Moscow raceway 19 July usA Mazda raceway Laguna seca 02 August Malaysia sepang international circuit 20 september spain circuito de Jerez 04 October France circuit de nevers Magny-cours 18 October Qatar Losail international circuit 7 About Team russian-British dMc racing team was founded in 2010 (now dMc Panavto Yamaha) and at the moment common world experts give the high level of evaluation its sport and technical abilities. From the very beginning the Team has taken part in some of the most prestigious national championships, such as ceV (spain), BsB (great Britain) and rsBK (russia). in 2014, the Team became champion (sBK) and vice-champion (SSP) in rsBK, russian national competition. dMc Panavto Yamaha currently takes part in WsBK — this prestigious world level championship. The main goal of the Team is growing champions, whilst giving daily workouts, cast-iron discipline together with learning and to riders maximum opportunities and technical advantage. The an indomitable will to win make dMc Panavto Yamaha riders Teams mission is to always remain a reliable support to motorcycle dangerous competitors for their rivals. dMc Panavto Yamaha fan manufacturers. The Team’s goals include the promotion of sport club unifies thousands of fans of road racing all over the world. in general and a healthy lifestyle among fans of dMc Panavto- Yamaha. 8 Achievements 2012 • FiM superstock World cup, 2nd place, nurgburgring. • rsBK, russian national road racing championship, vice- champions (sBK). 2013 • WsBK, World supersport, 3d place, nurgburgring. • rsBK, russian national road racing championship, champions (sBK). • rsBK, russian national road racing championship, vice- champions (SSP) 2014 • WsBK, World supersport, 5d place in general standings. • WsBK, World supersport, three podiums. • rsBK, russian national road racing cuP, vice-champions (SSP). 9 Junior TEAM IMR DMC Team dMc Panavto-Yamaha is actively involved in development of basic school «Begovel» and can begin to compete. children’s motorsport in russia. The team supports «Begovel» club equipped with talented young spanish and russian pilots. dMc designed for the youngest athletes (from 2 y.o.), where children learn iMr with a big success participates in the copa espana de to manage the so-called «begovel». An important goal of the team is Velocidad championship and cuna de campeones. to support junior road racing school, where young pilots come after 10 Design Brand new and extremely impressive design of the bikes and leather of Team dMc Panavto-Yamaha was designed by estonian industrial design studio incognito Ballistic. 11 Riders Career: • champion of rsBK (superbike) in 2014; • Participant in FiM World supersport in 2013; • champion of russia (rsBK, superbike) in 2012; • Participant in FiM World supersport) in 2011; • Participant in MotogP (Moto2) in 2010; • Vice-champion in idM in 2008; • Participant in FiM World supersport; idM (SSP, prize-winner) in 2007; • Participant in FiM World supersport; idM (SSP, prize-winner) in 2006; • Participant in idM (SSP) in 2005; VlADIMIR IvanoV • Winner of russian championship, (SSP) in 2004; russian rider. • Winner of russian championship and cuP of eastern date of birth: January 25, 1983. countries (SSP) in 2003. 12 Riders Career: • Vice-champion of rsBK (SSP) in 2014; • Vice-champion of russia (rsBK, SSP) in 2013; • Participant in FiM World supersport in 2013; AlExEy IvanoV • Participant in FiM World superstock 1000 cuP; rsBK in 2012; • Participant in ceV Buckler (Moto2); ducati 848 challenge russian rider. date of birth: december 1, 1991. cuP in 2010-2011; season 2014: pilot for dMc Panavto Yamaha in the superstock 600 cup. • Vice-champion, russian championship, (125cc) in 2008. 13 Riders Career: • FiM World supersport 5th place and prize winner in 2014; • russian champion, rsBK in 2013; • FiM World supersport, prize winner in 2013; • FiM World superstock 1000 cuP, prize winner in 2012; • FiM World Moto2 2011, 8th place in Jerez; KEV CoghlAn • ceV 2010 Moto2, 3rd place; British rider. date of birth: June 23, 1988 • european champion, SSP in 2009; season 2014: pilot for dMc Panavto Yamaha in the FiM World supersport. • champion (ceV Buckler, spanish championship, SSP) in 2009. 14 Creator of the team VlADIMIR IvanoV The founder of Team dMc Panavto-Yamaha. Public figure and businessman. His entrance into the world of road racing was in 2007 along with his son Alex (who is current Vice-champion of russian road racing championship).Vladimir is absolutely convinced that for any young man, road racing is an excellent way to develop a strong will together with leadership abilities and an intense desire to win. Vladimir is supporting development of children’s road racing in russia. 15 Team management SERgEy glAgolEV Team manager of dMc Panavto Yamaha. experienced coach of many riders participating at world and international level. in his work, sergey uses his own unique training techniques. sergey is founder of the school for riders named Motoacademy. its trainingbases are located both in Moscow and Valencia, in the vicinity of the main racing tracks. Motoacademy also makes unique research in the field of development of coordination abilities of the riders, createa special training programs, promotes road safety. 16 official sponsors and partners international TV, printed and internet media are showing permanent Motorcycles are an ideal medium for advertising as they attract interest in dMc Panavto-Yamaha Team. attention not only during the races but also in the paddocks at the events. road racing is always treated both as a holiday and an exciting event — a place to meet representatives from a wide variety of Advertising of sponsors and partners of the team can be placed businesses and industry sectors. There is a ViP zone at each on motorcycles, helmets and leathers. Thus, any photograph of round of WsBK, which brings together leaders of sponsoring the press, any article, any interesting interview with the rider of the companies, representatives of top local management and company helps to promote sponsor’s advertising. invited guests. The atmosphere here is to acquire new business acquaintances. 17 official sponsors and partners general official Media Your advertising and Pr-campaign is Official sponsor term includes the most information partner takes part in dMc accompanied by an extending coverage, effective package for brand promotion Panavto-Yamaha’s programms on increasing interest in the global audience using all the marketing possibilities and mutually beneficial terms (special and gives the opportunity to effectively designs individually, according the unique promotions, printed materials, audio- and promote your brand in a different needs of the sponsor. video materials). in addition, if necessary countries. name of your company can (for example, during event) team bike may be included into the name of the team. be provided for such partnership. Prestige and recognition- these are the key words for the general sponsor’s package. 18 official sponsors and partners general sponsorship of Team DMC Panavto-yamaha assumes: • Team name may be replaced according to the sponsors requirements; • There are logo elements of corporate identity of the sponsor in a logo of the team; • Motorcycles of the team are designed in accordance with the