Running Head: Amazon
Amazon, Inc. 1 Running head: Amazon.com, Inc. Amazon.com, Inc. New Mexico Highlands University BUS 696, Business Case Study Dr. Margaret Young March 21, 2009 Amazon, Inc. 2 What does a customer centric company look like? Is there a smiling face to welcome you in the door? What if the company doesn’t have a door? What if the door was the World Wide Web? Then what does a customer centric online company look like? Is there a big smiling face when you browse to the company’s website? The answer is yes and the company is Amazon.com, Inc. Amazon.com, Inc. Amazon.com, Inc. is the largest “e-tailer” in the world with annual sales in 2008 over $19 billion (Amazon.com, Inc., 2009). Amazon.com, Inc. was founded by Jeff Bezos in 1994 in Washington State. Amazon.com, Inc. opened its virtual doors in July of 1995 with Amazon.com (Amazon.com, Inc., 2008). Amazon.com was originally an online bookstore. The company sold its first book in July of 1995. The book was titled, "Fluid Concepts & Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought" (Amazon.com, Inc., 2008) In May of 1997 Amazon.com, Inc. launched its initial public offering (IPO) of stock. The company sold three million shares of common stock. The company was listed as AMZN on the NASDAQ (Schneider, 2008, para. 1). Amazon.com Product Offerings Soon after the company's IPO, Amazon.com, Inc. began selling music, movies, software, electronics, and other items besides books on its website (Schneider, 2008, para.
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