NON-FOOD PRODUCT QUALITY and INNOVATIONS Po Korekcie 4

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NON-FOOD PRODUCT QUALITY and INNOVATIONS Po Korekcie 4 COMMODITY SCIENCE IN RESEARCH AND PRACTICE NON-FOOD PRODUCTS’ QUALITY & INNOVATIONS INNOVATE NONOO Edited by Renata Salerno-Kochan COMMODITY SCIENCE IN RESEARCH AND PRACTICE NON-FOOD PRODUCTS’ QUALITY AND INNOVATIONS Edited by Renata Salerno-Kochan Polish Society of Commodity Science International Society of Commodity Science and Technology Faculty of Commodity Science Cracow University of Economics 1 Editor: Renata Salerno-Kochan All published papers have been reviewed before publishing Reviewers of Commodity Science in Research and Practice series: Jadwiga Adamczyk, Wacław Adamczyk, Andrzej Chochół, Agnieszka Cholewa-Wójcik, Joanna Dziadkowiec, Tadeusz Fijał, Dariusz Firszt, Andrzej Gajewski, Marta Gollinger-Tarajko, Łukasz Jabłoński, Piotr Kafel, Agnieszka Kawecka, Małgorzata Lisińska-Kuśnierz, Małgorzata Miśniakiewicz, Paweł Nowicki, Stanisław Popek, Anna Prusak, Joanna Ptasińska-Marcinkiewicz, Renata Salerno-Kochan, Grzegorz Suwała, Jerzy Szakiel, Jarosław Świda, Paweł Turek The monograph has not been amended or proofread and editor is not responsible for the language used by chapter’s Authors (in chapters). Suggested citation: Author A., 2014, Title of the paper, in: R. Salerno-Kochan (ed.) Commodity Science in Research and Practice – Non-food products’ quality and innovations, Polish Society of Commodity Science, Cracow, pp. xx-xx. ISBN: 978-83-940189-8-6 © Copyright by Polish Society of Commodity Science, Cracow University of Economics, Cracow 2014 ISBN 978-83-940189-8-6 (printed version) ISBN 978-83-940189-1-7 (html) Year of publishing: 2014 Number of pages: 208 Publisher Polish Society of Commodity Science Sienkiewicza 4, 30-033 Cracow, Poland 2 Contents Foreword ............................................................................................................. 5 Ilhyun Bae A STUDY ON INNOVATION AND MARKETING STRATEGY OF KOREA SMARTPHONE IN THE WORLD AND EUROPEAN MARKET ........................................................................................................... 7 Anita Bocho-Janiszewska, Paulina Maszczyńska EFFECT OF BROMELAIN ON SELECTED PERFORMANCE PROPERTIES OF GEL LAUNDRY DETERGENTS ......................................15 Andrzej Chochół, Agata Kielczyk THE ANALYSIS OF SENSORY PROPERTIES -THE CASE OF SELECTED FACE MOISTURISERS.........................................................23 Stanisław Hornik, Artur Wolak, Mateusz Cygnar THE EFFECTS OF THE ENGINE OIL EXPLOITATION ON ITS VISCOSITY .........................................................................................37 Taras Karavayev, Valentyn Sviderskyi COMMODITY SCIENCE APPROACHES TO QUALITY FORMATION OF WATER-DISPERSION PAINTS ................................................................49 Ľubica Knošková, Alena Dudeková CURRENT ISSUES IN ELECTRIC AND ELECTORNIC EQUIPMENT ENERGY LABELLING ....................................................................................61 Ľubica Knošková PURCHASE DECISION CRITERIA IN PRODUCT CATEGORY OF PERFUMES: EMPIRICAL STUDY ...........................................................73 Małgorzata Koszewska THE ROLE OF CONSUMERS IN COMMODITY SCIENCES – THE CASE OF ENVIRONMENTALLY AND SOCIALLY SUSTAINABLE TEXTILE AND CLOTHING PRODUCTS ..........................85 Min Sang Lee, Chae Suk Lim BRAND MARKETING STRATEGIES OF INTERNATIONAL SMARTPHONE MARKET ...............................................................................97 Ewa Marcinkowska, Waldemar Żuk LASER PULSE METHOD FOR INVESTIGATING THE THERMAL DIFFUSIVITIES OF INSULATING MATERIALS .......................................103 Nina Merezhko, Valentyn Sviderskyi, Volodymyr Komakha, Olga Shulga EXPANDING OF RAW MATERIAL BASE OF MINERAL FILLERS FOR WATER-DISPERSION PAINTS IN UKRAINE ...................................113 3 Galyna Mykhailova, Svitlana Bulenok QUALITY ASSESSMENT OF FEATHER-DOWN RAW MATERIALS AS FILLERS FOR BEDDING PRODUCTS .................................................. 119 Osipenko Natalya, Kolcheva Darya ON FIRE SAFETY OF PORTIERE FABRICS .............................................. 125 Olga V. Pantyushina DIFFERENCES BETWEEN INTERNATIONAL AND RUSSIAN REQUIREMENTS RELATED TO TEXTILE SAFETY ................................ 133 Justyna Marika Rejniak, Ryszard Zieliński POTENTIAL ANTIRADICAL ACTIVITY OF PRUNUS SPINOSA EXTRACTS .................................................................................................... 139 Róża Starczak, Jolanta Wąs-Gubała, Paweł Kościelniak INTERDISCIPLINARY STUDY OF COLOURED COTTON FIBRES FOR FORENSIC PURPOSES ........................................................................ 151 Jerzy Szakiel A COMPARISON BETWEEN INSTRUMENTAL TEST RESULTS AND SENSORY ANALYSIS OF SELECTED PROPERTIES FACILITATING GLOBAL EVALUATION OF COSMETIC EMULSION STABILITY ............................................................................... 163 Paweł Turek, Ewelina Chochół THE USE OF BLIND TESTS IN SENSORY EVALUATION OF COSMETIC PRODUCTS ON THE EXAMPLE OF EYE CREAMS ...... 177 Tomasz Wasilewski, Marta Ogorzałek, Emilia Klimaszewska CORRELATIONS BETWEEN PERFORMANCE PROPERTIES OF TEXTILES AND CONCENTRATION OF FABRIC SOFTENER IN RINSING BATH ........................................................................................ 189 Haekyung Yu, Sunyoung Ko, Svetlana Bolotbek EVALUATION OF MONGOLIAN CASHMERE CLOTHING: COMPARISON BETWEEN MONGOLIAN WORKERS AND FOREIGN TOURISTS .......................................................................... 199 4 Foreword Quality is a way of thinking that makes it applicable and is constantly looking for the best solutions. Edward Deming Non-food products constitute a diversified group of commonly used goods, including, for example, textiles, footwear, cosmetics, household chemicals, electronic equipment, household appliances etc. There are various customer’s expectations for such products and depend on numerous factors of cultural, economic, psychosocial and technical nature. Moreover, customer’s expectations for these products and its quality are changing. In contemporary times, in the era of foresight technology, the manufacturers wanting to catch or even often to keep their customers are forced to use the most recent raw materials and technical solutions. The present consumer more often and often looks for products distinguishable by its physicochemical properties, functionality, durability and reliability. Consumers pay also attention to the product marketing, economic and environmental aspects. Therefore, to stay ahead of consumer’s expectations and to meet current requirements for safe use of products and environmental protection, in different scientific disciplines, including commodity science, researches undertake comprehensive studies. This monograph is one of eight books entitled “Commodity Science in Research and Practice”. It consists of 20 chapters written by the Authors from various commodity centres in the world, associated at the International Society of Commodity Science and Technology (IGWT) headquartered in Vienna. The common topics joining all monograph chapters are non-food product quality and innovativeness. The results of researches on innovative solutions in quality shaping and control within selected product groups such as textiles, cosmetics, detergents, paints and engine oils and marketing aspects related to consumer’s behaviours on the non-food product market as well as enterprise strategies in launching innovative products on the market are presented. I sincerely recommend this monograph to all who are interested in non- food product quality. I recommend also other monographs of this series where you can find a number of interesting issues. Renata Salerno-Kochan 5 6 Ilhyun Bae A STUDY ON INNOVA TION AND MARKETING STRA TEGY OF KOR EA SMARTP HON E IN THE WORLD A ND EUR OPEAN MAR KET A STUDY ON INNOVATION AND MARKETING STRATEGY OF KOREA SMARTPHONE IN THE WORLD AND EUROPEAN MARKET Ilhyun Bae College of Business Administration, Hyupsung University, [email protected] Introduction A smartphone is a mobile phone which has more advanced computing capability than basic feature phones (Nusca 2009). In the beginning, smartphones typically connected to a media player and a digital camera. But modern smartphones include all of those functions plus the functions of GPS navigations unit, Wi-Fi or 3G, LTE (long term evolution)which can use wireless internet service in a high speed, and 3rd-party apps and accessories. The most popular smartphone operating systems are Google's Android and Apple's iOS. And most popular smartphones are Samsung’s Galaxy series and Apple’s i-phone series (Charles 2013). When i-Phone was launched in 2007, most experts prospected Apple dominate the world smarten market in a long time. Until 2011, the Apple's iPhone was the most popular smartphone in the world. But, Galaxy S3 was launched in the latter part of 2011, Samsung, Korea smartphone manufacture, was catching up the all competitors. Now, Samsung Galaxy is the most popular not only Asian market but also other continent market. Up to now, Samsung was crushing Apple in smartphone sales (Figure 1). But, some expert prospect this phenomenon will not last for a long time. Because, they expect that technology differences between Samsung Galaxy and other smartphone will decrease. Besides, other competitors like a Huawei and Zte which are Chinese smartphone manufacturers will emerge new strong companies with high quality and low price. Curiously, despite the rise of competition in the digital world, few have attempted to address about world
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