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Mount Pleasant Group 2015 ANNUAL REVIEW Table of Contents

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Mount Pleasant Group 2015 ANNUAL REVIEW Table of Contents Mount Pleasant Group 2015 ANNUAL REVIEW Table of contents 4 President’s message 6 A storied past and a bright future 8 A profile of York Cemetery 9 Engineering innovation at Prospect 10 Celebrating the diversity of life 12 How we die is changing 15 Witnessing cremation 16 Keeping our cemeteries beautiful 18 Memorializing loved ones 19 Hospice and palliative care 20 Directors and senior management 21 Consolidated financial statements 39 Our locations and contact information 42 Site managers This fifth annual review covers the work of Mount Pleasant Group, the services provided to our customers, and our community support. Mount Pleasant Group 2015 Annual Review 3 President’s message t’s sometimes said that if you plot history and change on a graph you’ll see long periods of Iequilibrium, where little changes, interspersed with shorter times of rapid transformation and innovation. Today, the funeral and cemetery businesses are in one People come to us at the of those bursts of change and innovation. This annual review looks at those transformations, what brought most stressful time of their them on and where we think it’s all headed. lives and allow us to look The trends that are driving change are many: urban intensification, the lack of greenspace in our cities, the after the final ceremonies aging baby boomer cohort, the incredible cultural and ethnic diversity of the GTA, the rise of environmental for the most important concerns, technology and social media to name a few. individuals in their lives. Mount Pleasant Group has a singular perspective on how our industry is changing. We have been in the Few things could involve cemetery business for almost two centuries, and in the funeral business for 22 years. a greater level of trust This look back gives us context – it shows us just how than that. profound and important a time we’re in today. It also reinforces our responsibility to our customers and to the communities we operate in. Those responsibilities are many – to anticipate the litter on the grounds and will be rolled out to all our changing needs of our customers so that we can help cemeteries this year. them celebrate the lives of their loved ones in their own We now offer tents, chairs and roadside signage to way; to give everyone who comes to us meaningful help people find the site of the burial service, and once choices in funerals, burials and cremations; and to there, to be able to experience it, rain or shine, standing ensure that our properties serve their full potential or sitting. Our families feel very special and cared for within their communities. utilizing this service at no additional cost. At the root of all of this is our most important We’re also investing heavily in bringing the funeral responsibility – to build trust by providing and cemetery businesses fully into the digital age. meaningful choice. We will soon refresh our website, to allow our staff People come to us at the most stressful time of their to work directly online with families and customers lives and allow us to look after the final ceremonies for in order to give them a much clearer sense of what the most important individuals in their lives. Few things kind of experience they will be able to create for their could involve a greater level of trust than that. loved ones. As with many other service industries, we Over the past year, Mount Pleasant Group has are now able to use the Internet to create new levels worked hard to honour our history and the trust of our of experience online that are matched by the actual customers. We’re also working hard to ensure that we’re experience surrounding a funeral or burial ceremony. staying on top of – and in front of – the innovations At the Mount Pleasant Group we welcome these changes that are transforming our industry. and innovations and we think our customers do too. This year past we upgraded our cremation facilities We hope you enjoy this annual review and our at Mt. Pleasant and Elgin Mills cemeteries. These thoughts on our business. ■ crematoria now use the most environmentally advanced technology in the world. We also opened two new columbarium niche buildings, one at Elgin Mills Cemetery and the other at York Cemetery, reflecting the shifting tastes of consumers towards cremations. We piloted a new waste-receptacle program at York Glenn McClary, President Cemetery. It has done a wonderful job of reducing Mount Pleasant Group of Companies 4 2015 Annual Review Mount Pleasant Group The funeral and cemetery businesses are in a period of rapid innovation and change. With almost two centuries of experience, Mount Pleasant Group is committed to honouring the past and leading confidently into the future. The grave of the Right Honourable William Lyon Mackenzie King (1874-1950), Canada’s longest-serving prime minister and perhaps its shrewdest political tactician, at Mount Pleasant Cemetery in Toronto. Mount Pleasant Group 2015 Annual Review 5 A storied past and a bright future The Mount Pleasant Group has deep roots across all than 15,000 families and maintained the graves of over 600,000 GTA communities. In fact, we’re older than the City individuals who have been laid to rest of Toronto. “Forever” informs everything we do and in our 1,200 acres. Nearly all of the cemeteries in ensures we’ll be here to fulfill our perpetual obligations Ontario are owned by religious, and continue to serve the GTA long into the future. municipal or not-for-profit organizations. The Mount Pleasant Group is a not- he history of the Mount Clair near the Village of Deer Park, for-profit organization. This means Pleasant Group goes back and three years later Mount Pleasant we invest all of our revenues in excess Tto the early 19th Century Cemetery opened. of our expenses in our operations to when Toronto was a small Victorian What was originally a 200-acre farm ensure we meet the needs of a Greater capital known as the Town of York. has become one of the most beautiful Toronto area that’s growing so fast, Back then, only Roman Catholics and bucolic cemeteries in Canada. it’s now the fourth largest urban area and Anglicans could be buried in an Mount Pleasant Cemetery is nationally in North America, after Mexico City, “authorized” cemetery. All others had designated for its historic significance New York and Los Angeles. to buried outside the city. and is the final resting place of more Our work has changed dramatically By 1826 this situation was proving than 200,000 Torontonians. over the past two centuries: where intolerable for many families and so a Today, the Mount Pleasant Group it used to be assumed there was new non-sectarian cemetery that would owns and operates 10 cemeteries, 14 one right way to hold a burial accommodate families, no matter what mausoleums and four crematoriums. service or funeral, today we offer an their religion, was opened in the far Five of our cemeteries provide funeral extraordinary array of ways to mourn, outskirts of the City. services at on-site Visitation Centres memorialize and celebrate the life of Potters Field was created at what and we operate three other stand- a loved one. We take pride in catering is now the north-west corner of alone funeral service locations in to the beliefs and traditions of scores Bloor and Yonge. As the population Toronto, Mississauga and Pickering. of different faiths and cultures, all expanded north, Potters Field was Our operations stretch from Brampton the while acknowledging the equally relocated to Toronto Necropolis east to Oshawa and mid-town Toronto remarkable change in attitudes towards in Cabbagetown. But demand for north to Richmond Hill. death from one generation to the next. cemetery lands continued to grow We have 300 full-time and 200 Despite all of these changes, or with the population, so more land seasonal employees. This past year rather because of them, our guiding was acquired north of Yonge and St. our staff cared for the needs of more principles will never change: to Thornton cemeteries crematoria 1984 (Oshawa) funeral centres muddy york greater toronto area Toronto Crematorium opens Mount Pleasant Mount Pleasant Group The Simple Alternative 1933 in the Toronto Necropolis 1973 (Toronto) 1989 creates The Simple 1996 (Mississauga) Mount Pleasant and Elgin York General Burying Grounds, Beechwood Meadowvale Duffin Meadows (Ontario’s first crematorium) 2014 Alternative Funeral Centres 1826 (Toronto's first non-denomina- 1965 (Vaughan) 1981 (Brampton) 1993 (Pickering) Mills Crematoria introduce state-of-the-art emissions tional cemetery) opens Potters Prospect Meadowvale The Simple Alternative The Simple Alternative 1967 1981 free crematorium equipment 1994 2001 Field at what is now the corner Elgin Mills Thornton (Toronto) (Brampton) (North York) (Pickering) (first in North America) of Yonge and Bloor Streets. 1979 (Richmond Hill) 1984 (Oshawa) toronto legislation gardens of remembrance visitation centres Prospect Cemetery York Cemetery 1855 Toronto Necropolis 1890 1948 The provincial government Mount Pleasant introduces the first Pine Hills VC Elgin Mills VC Meadowvale (Cabbagetown) opens on St. Clair West, opens on the 1955 passes legislation requiring all 1999 Garden of Remembrance within the GTA 1998 (Scarborough) 2000 (Richmond Hill) 2010 VC (Brampton) in what is now Toronto’s former Shepard cemeteries to create a “Care (a cemetery within a cemetery – designed “Little Italy” community. Farm in North York and Maintenance fund”. Mount specifically for cremated remains to serve Mount Pleasant Pleasant Group’s fund was the growing demand for cremation York VC Mount Pleasant 1876 (Toronto) Pine Hills 2000 2009 created in the 1890s.
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