Product Strategy & Technology Vision

Seminar for Investors and Analysts

30 September 2020

The following presentation is being made only to, and is only directed at, persons to whom such predicting customer behaviour; customers may not respond as we expected to our sales and presentation may lawfully be communicated (“relevant persons”). Any person who is not a marketing activities; the competitive environment; our ability to adapt to technological change; relevant person should not act or rely on this presentation or any of its contents. Information in business interruption or failure of our systems architecture and communication systems; the following presentation relating to the price at which relevant investments have been bought or problems with implementing upgrades to our applications and supporting information technology sold in the past or the yield on such investments cannot be relied upon as a guide to the future infrastructure; any failure to properly use and protect personal customer information and data; performance of such investments. our ability to manage and maintain third party business partnerships; increased regulation of our businesses; any failure to process transactions effectively; any failure to adequately protect This presentation does not constitute an offering of securities or otherwise constitute an invitation against potential fraudulent activities; any significant quality problems or delays; the global or inducement to any person to underwrite, subscribe for or otherwise acquire securities in The macro-economic environment; our inability to attract, retain and develop talented people; our Sage Group plc (the “Company”) or any company which is a subsidiary of the Company ability to repurchase shares; our inability to adequately protect our intellectual property rights; disruptions, expenses and risks associated with any acquisitions and divestitures; amortisation of The release, publication or distribution of this presentation in certain jurisdictions may be acquired intangible assets and impairment charges; our use of debt to finance acquisitions or restricted by law, and therefore persons in such jurisdictions into which this presentation is other activities; and the cost of, and potential adverse results in, litigation involving intellectual released, published or distributed should inform themselves about, and observe, such property, competition authority, shareholder and other matters. These forward-looking statements restrictions. speak only as at the date of this presentation. Except as required by the Financial Conduct Authority, or by law, the Company expressly excludes any obligation to update or revise publicly Certain statements contained in this presentation constitute forward-looking statements. All any forward-looking statement, whether as a result of new information, future events, or statements other than statements of historical facts included in this presentation, including, otherwise. Nothing in the foregoing is intended to or shall exclude any liability for, or remedy in without limitation, those regarding the Company’s financial condition, business strategy, plans respect of, fraudulent misrepresentation. and objectives, are forward-looking statements. These forward-looking statements can be identified by the use of forward-looking terminology, including the terms “believes”, “estimates”, Rounding: As a result of rounding throughout this document, it is possible that tables may not “anticipates”, “expects”, “intends”, “may”, “will”, or “should” or, in each case, their negative or cast and change percentages may not calculate precisely other variations or comparable terminology. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance Terminology: Unless stated otherwise all references to revenue are organic or achievements of the Company, or industry results, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Materiality: Only figures over £1m are considered to be material for the purposes of this Such forward-looking statements are based on numerous assumptions regarding the Company’s presentation. present and future business strategies and the environment in which the Company will operate in the future. Such risks, uncertainties and other factors include, among others: Inherent difficulty in

Welcome & Introduction Steve Hare, Chief Executive Officer

Technology Roadmap and Vision Aaron Harris, Chief Technology Officer

Product Strategy Update Lee Perkins, Chief Operating Officer

Wrap-up Steve Hare, Chief Executive Officer

Q&A

Aaron Harris Lee Perkins Chief Technology Officer Chief Operating Officer

Responsible for Sage’s technology strategy and Responsible for leading Sage’s product strategy and innovation agenda operations globally Previously CTO at Sage Intacct, establishing it as the Previous roles include leading Sage’s UK business, as innovation leader in cloud financial management well as Sage’s commercial and product organisations solutions Joined Sage in 2011 Joined Sage in 2017 20 years’ commercial and general management 25 years of high-tech engineering leadership experience in public and private equity backed companies

Purpose To transform the way people think and work so their organisations can thrive

Vision To become a great SaaS company for customers and colleagues alike

Strategy

Customer success Colleague success Innovation

Focus

Strategic decisions

Customer Software Portfolio segments categories management

Sage Business Cloud penetration since H1 18

60% Cloud connected 42% 56% Cloud native 14%

50%

40%

30%

20% H1 FY H1 FY H1

FY18 FY19 FY20

Welcome & Introduction Steve Hare, Chief Executive Officer

Technology Roadmap and Vision Aaron Harris, Chief Technology Officer

Product Strategy Update Lee Perkins, Chief Operating Officer

Wrap-up Steve Hare, Chief Executive Officer

Q&A

Enough scalability to capture every transaction in real-time, with enough detail to look at all business dimensions

Effortless, economical elasticity for uneven processing requirements

Zero latency analytics

Massive datasets and unconstrained machine learning

Enough computing power to audit every transaction, not just samples

Cloud Computing Digital

Covid-19 Transformation

1. Enable our customers on their Digital Transformation journey

2. Elevate the work of humans

Digital Environment for Finance and People professionals, composed of platforms, applications and services where it is easy to connect, collaborate and do business.

Connect with prospects, Track cash flow customers and suppliers Create Sage ID

Setup your business