GEFORCE NOW THE NEW WAY TO GAME Phil Eisler, General Manager, GDC 2016 OPPORTUNITY Netflix for Games
MOVIES MUSIC TV SHOWS GAMES
75M 20M 10M xxM
2 INSTANT Click-to-Play in 30 Seconds
53 min 30 sec 107 min 30 sec 160 min 30 sec 213 min 30 sec
Download Stream 3 EASY Android Design Language | Voice Search | Categories Like Netflix
4 HOW GFN WORKS
150 ms
5 GLOBAL REACH
EU NW US NW EU CE US East APAC US SW
SEA
6 ENABLER — GLOBAL BROADBAND Doubles Every 3 Years
Korea Japan Sweden USA Russia UK Germany
100
75 in Mbpsin
50 1080p60
25 peak connection speed peak 720p60
Average Average 0 2012 2013 2014 2015
Source: Akamai’s State of the Internet Reports 7 GAME CHANGER — 1080P 60FPS
8 THE FUTURE GeForce NOW Performance Increases Every Year
2017 Pascal 6x
2016 Maxwell 3x
2015 Kepler 1.5x
Performance relative to Xbox One
9 EARLY ADOPTERS MILLENNIAL GAMERS <34 years old Earn <$75K Don’t have children
“ Millennials are a huge generation of 90% impatient, digital natives, multi-taskers, GAMER DADS and gamers.” Male
Age 35+ Source: New Jersey Institute of Technology Study Earn $75K+ Have children
“ I have recently become a father and have learned that finding the time to play games is a luxury.”
Source: Guide to Being a Gamer Dad
10 MEMBER MOMENTUM
20% Monthly Growth
3M+ Sessions
1M+ Hours
11 TOP REQUESTS
58% 22% 14% 6%
More Games Multiplayer Achievements Better QoS
12 100 GAMES AND COUNTING Available to Click-and-Play
13 GEFORCE NOW PUBLISHERS More Publishers Joining Every Month
14 TOP GAMES October November December January February
15 TWO GAME MARKETS Day-and-Date and Back-Catalog
$59
$49
$39
$29
$19
Game Store Game Pack Game Price Game 0 3 6 9 12 15 18 21 24 27 30 33 36
Months from Launch 16 GAME SALES WORKING
Full Price Sale Price Cumulative Sales 5000 900
4500 800
4000 700 3500 600 3000 500 2500 400 2000 300 1500 200 1000
500 100
0 0 W0 W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 W12 W13 W14 W15 W16 W17 W18 W19 W20 Thanksgiving Holiday Winter Valentines Sale Sale Sale Sale Average tie-in ratio is 2% / week or 1 game/member/year. 10/1—02/20 17 LAUNCH MARKETING CAMPAIGNS 100 Million Gamer Reach
18 GEFORCE NOW DEVELOPER PROGRAM EASY TO ADD GAMES TO GFN Simple 4 Step Process
Register Account Describe Game Upload Binaries
Publish Game 20 REQUIREMENTS
REQUIRED DESIRED
Operating System Windows 7+ Windows 7+
API DirectX 9/10/11 DirectX with GameWorks
Controller Gamepad And keyboard/mouse
Resolution 720p 1080p
Refresh 30fps 60fps
Audio Stereo 5.1 Surround
Ratings ESRB ESRB/PEGI/USK
21 GET STARTED
1 2 3 4
Visit: : Choose a Submit application Get the GeForce https://developer. marketplace: & get approved Now developer kit nvidia.com/ a) GFN Store a) Shield TV with SubmitYourGames b) Game Pack Gamepad b) Access to GeForce Now Developer Portal c) Promotion on Shield TV
22 GEFORCE NOW LINK MULTIPLAYER GAME PLATFORMS Cam Moore, Software Manager, GFN Partner Linking CLOUD GAMING FEATURES
PROGRAM CONTROL USER DATA Pause Game Cloud Save and Restore Trigger Game Save of Saved Games and Preferences Exit Game
GAME SETTINGS USER INTERFACE Localization Native Text Entry Disable User Changes
PATCH CONTROL USER ACCOUNT CONTROL Check for Required Patches Account Federation Keep Game Patched to Newest Version Multiplayer
24 GFN LINK Two Ways to Add Game Platform Services
Game Launcher Integration
OR
In-Game C/C++ Lib
25 GFN LINK — GAME LAUNCHER INTEGRATION
NVIDIA IDM Publishers IDM
Account linking with Single Sign On (SSO) GFN Game Seat Multiplayer, achievements, etc. In app purchases Game 3rd party entitlement
Provision Game Launcher Manager (Headless Mode)
User 26 GFN LINK — LIB INTEGRATION
Game Seat Localization Game Binary
Game Code Game patching Native interface All the fun stuff is here! GFN Game saves User Service
NVIDIA GFN LINK DLL
27 MORE INFORMATION
Email: [email protected] Access to GFN link: https://github.com/NVIDIA/GFN-Link
28 “ This is the future of gaming. It is only natural to see the hardware that drives our gaming moved into the cloud.”
GFN Member
29