GEFORCE NOW the NEW WAY to GAME Phil Eisler, General Manager, GDC 2016 OPPORTUNITY Netflix for Games
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GEFORCE NOW THE NEW WAY TO GAME Phil Eisler, General Manager, GDC 2016 OPPORTUNITY Netflix for Games MOVIES MUSIC TV SHOWS GAMES 75M 20M 10M xxM 2 INSTANT Click-to-Play in 30 Seconds 53 min 30 sec 107 min 30 sec 160 min 30 sec 213 min 30 sec Download Stream 3 EASY Android Design Language | Voice Search | Categories Like Netflix 4 HOW GFN WORKS 150 ms 5 GLOBAL REACH EU NW US NW EU CE US East APAC US SW SEA 6 ENABLER — GLOBAL BROADBAND Doubles Every 3 Years Korea Japan Sweden USA Russia UK Germany 100 75 in Mbpsin 50 1080p60 25 peak connection speed peak 720p60 Average Average 0 2012 2013 2014 2015 Source: Akamai’s State of the Internet Reports 7 GAME CHANGER — 1080P 60FPS 8 THE FUTURE GeForce NOW Performance Increases Every Year 2017 Pascal 6x 2016 Maxwell 3x 2015 Kepler 1.5x Performance relative to Xbox One 9 EARLY ADOPTERS MILLENNIAL GAMERS <34 years old Earn <$75K Don’t have children “ Millennials are a huge generation of 90% impatient, digital natives, multi-taskers, GAMER DADS and gamers.” Male Age 35+ Source: New Jersey Institute of Technology Study Earn $75K+ Have children “ I have recently become a father and have learned that finding the time to play games is a luxury.” Source: Guide to Being a Gamer Dad 10 MEMBER MOMENTUM 20% Monthly Growth 3M+ Sessions 1M+ Hours 11 TOP REQUESTS 58% 22% 14% 6% More Games Multiplayer Achievements Better QoS 12 100 GAMES AND COUNTING Available to Click-and-Play 13 GEFORCE NOW PUBLISHERS More Publishers Joining Every Month 14 TOP GAMES October November December January February 15 TWO GAME MARKETS Day-and-Date and Back-Catalog $59 $49 $39 $29 $19 Game Store Game Pack GamePrice 0 3 6 9 12 15 18 21 24 27 30 33 36 Months from Launch 16 GAME SALES WORKING Full Price Sale Price Cumulative Sales 5000 900 4500 800 4000 700 3500 600 3000 500 2500 400 2000 300 1500 200 1000 500 100 0 0 W0 W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 W12 W13 W14 W15 W16 W17 W18 W19 W20 Thanksgiving Holiday Winter Valentines Sale Sale Sale Sale Average tie-in ratio is 2% / week or 1 game/member/year. 10/1—02/20 17 LAUNCH MARKETING CAMPAIGNS 100 Million Gamer Reach 18 GEFORCE NOW DEVELOPER PROGRAM EASY TO ADD GAMES TO GFN Simple 4 Step Process Register Account Describe Game Upload Binaries Publish Game 20 REQUIREMENTS REQUIRED DESIRED Operating System Windows 7+ Windows 7+ API DirectX 9/10/11 DirectX with GameWorks Controller Gamepad And keyboard/mouse Resolution 720p 1080p Refresh 30fps 60fps Audio Stereo 5.1 Surround Ratings ESRB ESRB/PEGI/USK 21 GET STARTED 1 2 3 4 Visit: : Choose a Submit application Get the GeForce https://developer. marketplace: & get approved Now developer kit nvidia.com/ a) GFN Store a) Shield TV with SubmitYourGames b) Game Pack Gamepad b) Access to GeForce Now Developer Portal c) Promotion on Shield TV 22 GEFORCE NOW LINK MULTIPLAYER GAME PLATFORMS Cam Moore, Software Manager, GFN Partner Linking CLOUD GAMING FEATURES PROGRAM CONTROL USER DATA Pause Game Cloud Save and Restore Trigger Game Save of Saved Games and Preferences Exit Game GAME SETTINGS USER INTERFACE Localization Native Text Entry Disable User Changes PATCH CONTROL USER ACCOUNT CONTROL Check for Required Patches Account Federation Keep Game Patched to Newest Version Multiplayer 24 GFN LINK Two Ways to Add Game Platform Services Game Launcher Integration OR In-Game C/C++ Lib 25 GFN LINK — GAME LAUNCHER INTEGRATION NVIDIA IDM Publishers IDM Account linking with Single Sign On (SSO) GFN Game Seat Multiplayer, achievements, etc. In app purchases Game 3rd party entitlement Provision Game Launcher Manager (Headless Mode) User 26 GFN LINK — LIB INTEGRATION Game Seat Localization Game Binary Game Code Game patching Native interface All the fun stuff is here! GFN Game saves User Service NVIDIA GFN LINK DLL 27 MORE INFORMATION Email: [email protected] Access to GFN link: https://github.com/NVIDIA/GFN-Link 28 “ This is the future of gaming. It is only natural to see the hardware that drives our gaming moved into the cloud.” GFN Member 29 .