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Special Poll Issue! VOL. 23, NO 6 “Where Healthcare Marketers Connect” www.HMExchange.com 2014 Kathy Huntley Amy Birnbach Katelyn Inman Matthew C. West Renee Napoli Tom Buckley SLACK, INCORPORATED UBM MEDICA COMMUNICATIONS MEDIA, ADVICE PERSONNEL, INC. INDEPENDENT MEDIA REDI-DIRECT MARKETING, PAGE 5 PAGE 5 INC. (CMI) PAGE 6 PROFESSIONAL INC. PAGE 6 PAGE 6 PAGE 7 JULY Lew Miller Nancy E. Souza Jill Bresnick Paul Nani Julianne Crammer John Alberto WENTZMILLER GLOBAL JAMA HMP COMMUNICATIONS, CASA OLIVEIRA WINES SSCG MEDIA GROUP PHARmacEUTICAL MEDIA, SERVICES, LLC PAGE 7 & DIGITAL EDITION LLC AND LIQUORS PAGE 10 INC. PAGE 7 PAGE 7 PAGE 8 PAGE 10 HME For More Content: Download Our Digital Linda Zani Thomas Jennifer Liao Jaime Collins Roseann Sorg Michael Reynolds Halley Yankanich Edition! CURRY ROCKEFELLER SSCG MEDIA GROUP SLACK, INCORPORATED COMPAS, INC. BULLETINHEALTHCARE HLG HEALTH GROUP PAGE 11 PAGE 12 PAGE 12 PAGE 13 COMMUNICATIONS hmexchange. PAGE 11 PAGE 13 com Brett Marvel Joan Coffey COMMUNICATIONS MEDIA, INC. (CMI) ELSEVIER SCIENCE PAGE 13 PAGE 14 Included in Our Julie Jimenez PHARmacEUTICAL MEDIA, Digital INC. CHANGE SERVICE REQUESTED SERVICE CHANGE Edition! Senatobia, MS Senatobia, Verona, New Jersey 07044 Jersey New Verona, Permit #402 Permit Paid P.O. Box 64 Box P.O. US Postage US PRSR STD PRSR EXCHANGE THE ADS3035 Turn Your Obstacles 6/9/14 11:51 AM Page 1 www.hmexchange.com Dear Healthcare Marketer, PUBLISHER Turn your Obstacles into Opportunities As promised, here is our second issue of our readers’ favorite wines, restau- Nancy A. Leonard rants, and recipes. Really, who doesn’t enjoy a delicious meal with a perfect with American College of Physicians P.O. Box 64 wine to match? Some of my best times have been spent in restaurants with Verona, NJ 07044 friends, family, and clients. I’ll never forget learning about the finer restaurants in New York City in my 973-744-9505 early 20-somethings. I had some experienced teachers like Bernie Beck from advertising programs [email protected] Pfizer and Marty McNamara from Dorritte, Lyons & Nickel. That was back in the days when we spent hours doing business over lunch at fabulous places like The Palm, Grifone’s, and Nanni’s to name a few of the classics. Oh, and maybe you also remember the three-martini Non- ASSISTANT TO THE PUBLISHER CIRCULATION MANAGER lunch? Now the stuff of TV series like Mad Men, we may not have had three martinis, but we often compliance Denise Pecora had one or two glasses of wine. Wow those were the days! PhRMA restrictions I remember going to Le Bec-Fin two nights in a row when I was at a convention in Philly. It’s FDA 973-744-9505 closed now, but it was once considered one of the best restaurants in America and consistently restrictions [email protected] awarded five stars by Mobil. Most people would only go to Le Bec-Fin once in a lifetime. The amount of silverware alone amazed me! My gallbladder was never the same after that, however, and had to be removed since this double-dining experience. Limited access to physicians ART DIRECTOR (Ad Submissions) Generic Then there were my many birthdays celebrated at Puglia in Little Italy. Oh how I love a party! James J. Ticchio encroachment Nothing could beat singing with Jorge along with the accordion, songs like O Sole Mio and Volare, Direct Media Advertising while my friends and I waved our napkins and drank the red wine, which seemed to have been 73 Glenmere Terrace laced with some kind of happy drug. Then there was my dad’s 80th birthday celebrated on a Medi- terranean cruise that featured our famous and fabulous waiter George, who catered to our every Mahwah, NJ 07430 need! My nephew Ryan ordered steak, Caesar salad, and extra mashed potatoes every night. He Shrinking resources 201-327-6985 blew up in front of our eyes (which I wouldn’t say except that now he’s slim and in great shape). [email protected] Then there was The Ryland Inn (see Michael Reynolds’ review, p. 13), the top restaurant in New Sponsored Subscriptions Jersey, where I took my dad for his 75th birthday by limo! What an experience that was. EDITOR (Editorial Submissions) THINK ABOUT YOUR BEST AND WORST MEALS…ALWAYS A MEMORY, RIGHT? Wrap your 4–8 page, Elise Daly Parker Now that I’ve taken you down my food-related memory lane, read on to enjoy a couple of per- 4-color covers 973-919-1067 fect summertime recipes from Kathy Huntley and Amy Birnbach, plus a delicious good-for-you family treat from Nancy E. Souza (Digital Edition). We’ve got some tried-and-true wine recom- around Annals of [email protected] mendations from Katelyn Inman, Matthew C. West, Tom Buckley, Lew Miller, Nancy E. Souza, Jill Bresnick, Julianne Crammer, John Alberto, and the inside scoop on a particular winery, Internal Medicine. Join us on CME and Promotional Imagery Estate, from Renee Napoli. Plus Paul Nani shares his dream-come-true of owning a wine We’ll deliver the Facebook.com/HMExchange shop, after being in healthcare advertising for over 35 years. Looking for an excellent dinner out? subscription to your Special Advertising Inserts We’ve got reviews on a variety of venues from Linda Zani Thomas, Jennifer Liao, Jaime Collins, Twitter.com/HMExchange Roseann Sorg, Halley Yankanich, Brett Marvel, Julie Jimenez (Digital Edition) and, as promised, targeted list of Enclose your promotional advertisement, Michael Reynolds’ review on the recently reopened Ryland Inn. Finally, congratulations to Joan THE HEALTHCARE MARKETER’S EXCHANGE THE HEALTHCARE LinkedIn.com/in/HMExchange physicians.* Programs are educational Coffey, this year’s AMM Nexus Award Winner, and this month’s star of Personal Exchange. Copyright ©2014 HEALTHCARE MARKETER’S We hope you have as much fun reading this issue packed with excellent ideas and recommen- available in 3- and 6-month subscriptions. monograph, or EXCHANGE. All rights reserved. Address all cor- dations as we’ve had putting it together. We know we’ll be keeping these issues on hand as a refer- respondence to HEALTHCARE MARKETER’S ence for top recipes, wines, and restaurants to try. educational EXCHANGE, LLC, P.O. Box 64, Verona, NJ 07044. Belly band and cover tip programs The opinions expressed are those of the authors And remember, we always love to have your recipes, wine, and restaurant top choices (and sto- CD-ROM as a and do not necessarily reflect the views or opinions ries!) too. So always feel free to send them along! of the publisher, HEALTHCARE MARKETER’S Summer’s Here…Enjoy, Place your message across the covers of ACP ride-along with EX CHANGE. Available by subscription: $36 for 12 issues. Individual copies available at $4 each. Phone: Internist and ACP July/August 2010 Vol. 30 No. 7 American College of Physicians News for Internists www.acpinternist.org our printed 973-744-9505. Email: [email protected]. ACPINTERNIST Hospitalist with Rheumatoid arthritis journals.** hurts the whole body By Stacey Butterfield hen internists think about She and other rheumatology experts chronic diseases that are associ- interviewed on the topic would also like to Wated with cardiovascular dis- draw internists’ attention to other risks ease, rheumatoid arthritis (RA) isn’t usually associated with RA, including cancer and at the top of the list. infection. Whether the problems are caused these programs. “Nobody questions when a diabetic by the disease itself or side effects from the comes to your office: Do we need to be medications that treat it, both specialists thinking about cardiovascular comorbidi- and generalists should be on the lookout, ty? Do we need to be managing this? When the experts advised. a rheumatoid [patient] comes to your office, “Taking care of a patient with rheuma- you should be thinking the same thing,” toid arthritis should be a partnership said Beth L. Jonas, MD, assistant professor between internists and rheumatologists,” of medicine and director of the rheumatol- said James R. O’Dell, FACP, a professor of ogy fellowship training program at medicine in the rheumatology section at University of North Carolina-Chapel Hill. the University of Nebraska. JOIN THE FUN WITH OUR According to recent studies, patients who have rheumatoid arthritis may face Cardiovascular risks cardiovascular risks at least as elevated, if The wider risks of RA may be more like- Both programs can not higher, than those of diabetics, Dr. ly to come to mind if one remembers that James R. O’Dell, FACP, examines a patient at the University of Nebraska. Cancer risks in patients with Jonas explained during a session at Internal rheumatoid arthritis are part of his work-up, as is smoking cessation counseling. Medicine 2010, held in April in Toronto. See Arthritis, page 13 I NSIDE Doctors debate the ethics of assisted suicide Test yourself By Charlotte Huff with the MKSAP quiz uring the first 10 months to provide a legal mechanism 4 of Washington state’s “There are concerns that peo- for terminally ill individuals be secured on an DDeath with Dignity Act, to end their lives after a 2008 which took effect in March 2009, voter initiative. In Oregon, 63 people requested and received a ple want to medicalize what is a that legal right dates back to lethal dose of medication, accord- 1994. Also in the last year, the KIDS FAMILY ISSUE ing to the first report released by the process that shouldn't be Montana Supreme Court state’s health department. ruled that state law protects ! Of those 63 Washington resi- medicalized in trying to gain doctors from being prosecut- Mindful dents, 47 died, 36 after taking the ed for assisting terminally ill Medicine: medication.