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Kathy Huntley Amy Birnbach Katelyn Inman Matthew C. West Renee Napoli Tom Buckley SLACK, Incorporated UBM Medica Communications Media, Advice Personnel, Inc. Independent Media Redi-Direct Marketing, Page 5 Page 5 Inc. (CMI) Page 6 Professional Inc. Page 6 Page 6 Page 7 JULY

Lew Miller Nancy E. Souza Jill Bresnick Paul Nani Julianne Crammer John Alberto WentzMiller Global JAMA HMP Communications, Casa Oliveira Wines SSCG Media Group Pharmaceutical Media, Services, LLC Page 7 & Digital Edition LLC and Liquors Page 10 Inc. Page 7 Page 7 Page 8 Page 10 HME

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www.hmexchange.com Dear Healthcare Marketer, PUBLISHER Turn your Obstacles into Opportunities As promised, here is our second issue of our readers’ favorite wines, restau- Nancy A. Leonard rants, and recipes. Really, who doesn’t enjoy a delicious meal with a perfect with American College of Physicians P.O. Box 64 wine to match? Some of my best times have been spent in restaurants with Verona, NJ 07044 friends, family, and clients. I’ll never forget learning about the finer restaurants in New York City in my 973-744-9505 early 20-somethings. I had some experienced teachers like Bernie Beck from advertising programs [email protected] Pfizer and Marty McNamara from Dorritte, Lyons & Nickel. That was back in the days when we spent hours doing business over lunch at fabulous places like The Palm, Grifone’s, and Nanni’s to name a few of the classics. Oh, and maybe you also remember the three-martini Non- ASSISTANT TO THE PUBLISHER CIRCULATION MANAGER lunch? Now the stuff of TV series like Mad Men, we may not have had three martinis, but we often compliance Denise Pecora had one or two glasses of wine. Wow those were the days! PhRMA restrictions I remember going to Le Bec-Fin two nights in a row when I was at a convention in Philly. It’s FDA 973-744-9505 closed now, but it was once considered one of the best restaurants in America and consistently restrictions [email protected] awarded five stars by Mobil. Most people would only go to Le Bec-Fin once in a lifetime. The amount of silverware alone amazed me! My gallbladder was never the same after that, however, and had to be removed since this double-dining experience. Limited access to physicians ART DIRECTOR (Ad Submissions) Generic Then there were my many birthdays celebrated at Puglia in Little Italy. Oh how I love a party! James J. Ticchio encroachment Nothing could beat singing with Jorge along with the accordion, songs like O Sole Mio and Volare, Direct Media Advertising while my friends and I waved our napkins and drank the red wine, which seemed to have been 73 Glenmere Terrace laced with some kind of happy drug. Then there was my dad’s 80th birthday celebrated on a Medi- terranean cruise that featured our famous and fabulous waiter George, who catered to our every Mahwah, NJ 07430 need! My nephew Ryan ordered steak, Caesar salad, and extra mashed potatoes every night. He Shrinking resources 201-327-6985 blew up in front of our eyes (which I wouldn’t say except that now he’s slim and in great shape). [email protected] Then there was The Ryland Inn (see Michael Reynolds’ review, p. 13), the top restaurant in New Sponsored Subscriptions Jersey, where I took my dad for his 75th birthday by limo! What an experience that was. EDITOR (Editorial Submissions) THINK ABOUT YOUR BEST AND WORST MEALS…ALWAYS A MEMORY, RIGHT? Wrap your 4–8 page, Elise Daly Parker Now that I’ve taken you down my food-related memory lane, read on to enjoy a couple of per- 4-color covers 973-919-1067 fect summertime recipes from Kathy Huntley and Amy Birnbach, plus a delicious good-for-you family treat from Nancy E. Souza (Digital Edition). We’ve got some tried-and-true wine recom- around Annals of [email protected] mendations from Katelyn Inman, Matthew C. West, Tom Buckley, Lew Miller, Nancy E. Souza, Jill Bresnick, Julianne Crammer, John Alberto, and the inside scoop on a particular winery, Internal Medicine. Join us on CME and Promotional Imagery Estate, from Renee Napoli. Plus Paul Nani shares his dream-come-true of owning a wine We’ll deliver the Facebook.com/HMExchange shop, after being in healthcare advertising for over 35 years. Looking for an excellent dinner out? subscription to your Special Advertising Inserts We’ve got reviews on a variety of venues from Linda Zani Thomas, Jennifer Liao, Jaime Collins, Twitter.com/HMExchange Roseann Sorg, Halley Yankanich, Brett Marvel, Julie Jimenez (Digital Edition) and, as promised, targeted list of Enclose your promotional advertisement, Michael Reynolds’ review on the recently reopened Ryland Inn. Finally, congratulations to Joan THE HEALTHCARE MARKETER’S EXCHANGE THE HEALTHCARE LinkedIn.com/in/HMExchange physicians.* Programs are educational Coffey, this year’s AMM Nexus Award Winner, and this month’s star of Personal Exchange. Copyright ©2014 HEALTHCARE MARKETER’S We hope you have as much fun reading this issue packed with excellent ideas and recommen- available in 3- and 6-month subscriptions. monograph, or EX­CHANGE. All rights reserved. Address all cor- dations as we’ve had putting it together. We know we’ll be keeping these issues on hand as a refer- respondence to HEALTHCARE MARKETER’S ence for top recipes, wines, and restaurants to try. educational EXCHANGE,­ LLC, P.O. Box 64, Verona, NJ 07044. Belly band and cover tip programs The opinions expressed are those of the authors And remember, we always love to have your recipes, wine, and restaurant top choices (and sto- CD-ROM as a and do not necessarily reflect the views or opinions ries!) too. So always feel free to send them along! of the publisher, HEALTHCARE MARKETER’S Summer’s Here…Enjoy, Place your message across the covers of ACP ride-along with EX­CHANGE. Available by subscription: $36 for 12 issues. Individual copies available at $4 each. Phone: Internist and ACP July/August 2010 Vol. 30 No. 7 American College of Physicians News for Internists www.acpinternist.org our printed 973-744-9505. Email: [email protected]. ACPINTERNIST Hospitalist with Rheumatoid arthritis journals.** hurts the whole body By Stacey Butterfield

hen internists think about She and other rheumatology experts chronic diseases that are associ- interviewed on the topic would also like to Wated with cardiovascular dis- draw internists’ attention to other risks ease, rheumatoid arthritis (RA) isn’t usually associated with RA, including cancer and at the top of the list. infection. Whether the problems are caused these programs. “Nobody questions when a diabetic by the disease itself or side effects from the comes to your office: Do we need to be medications that treat it, both specialists thinking about cardiovascular comorbidi- and generalists should be on the lookout, ty? Do we need to be managing this? When the experts advised. a rheumatoid [patient] comes to your office, “Taking care of a patient with rheuma- you should be thinking the same thing,” toid arthritis should be a partnership said Beth L. Jonas, MD, assistant professor between internists and rheumatologists,” of medicine and director of the rheumatol- said James R. O’Dell, FACP, a professor of ogy fellowship training program at medicine in the rheumatology section at University of North Carolina-Chapel Hill. the University of Nebraska. JOIN THE FUN WITH OUR According to recent studies, patients who have rheumatoid arthritis may face Cardiovascular risks cardiovascular risks at least as elevated, if The wider risks of RA may be more like- Both programs can not higher, than those of diabetics, Dr. ly to come to mind if one remembers that James R. O’Dell, FACP, examines a patient at the University of Nebraska. Cancer risks in patients with Jonas explained during a session at Internal rheumatoid arthritis are part of his work-up, as is smoking cessation counseling. Medicine 2010, held in April in Toronto. See Arthritis, page 13

I NSIDE Doctors debate the ethics of assisted suicide Test yourself By Charlotte Huff with the MKSAP quiz uring the first 10 months to provide a legal mechanism 4 of Washington state’s “There are concerns that peo- for terminally ill individuals be secured on an DDeath with Dignity Act, to end their lives after a 2008 which took effect in March 2009, voter initiative. In Oregon, 63 people requested and received a ple want to medicalize what is a that legal right dates back to lethal dose of medication, accord- 1994. Also in the last year, the KIDS FAMILY ISSUE ing to the first report released by the process that shouldn't be Montana Supreme Court state’s health department. ruled that state law protects ! Of those 63 Washington resi- medicalized in trying to gain doctors from being prosecut- Mindful dents, 47 died, 36 after taking the ed for assisting terminally ill Medicine: medication. The report, which total control over death.” patients to die. Avoiding + tracked the use of physician-assist- The prescribing of lethal attribution ed suicide from its March 5, 2010 medication remains highly error effective date through year’s end, —Lois Snyder, JD controversial, in the Pacific 5 also detailed clinician involve- Northwest and elsewhere, as issue-by-issue basis ment, finding that the prescriptions were stipulates that the action is not “suicide, clinicians struggle with finding an optimal written by 53 physicians and dispensed by assisted suicide, mercy killing, or homi- balance between the autonomy of termi- 29 pharmacists. Although the medications cide,” and that state reports would not use nally ill patients and the physician’s com- Share your most memorable stories – funny, moving, or meaningful – about your kids were dispensed in 2009, the report includes such terms, instead using the phrase mitment to do no harm. Depending on the any deaths reported to state health officials “obtaining and self-administering life-end- perspective involved, Washington state’s through early February. The remaining 11 ing medication.” ACP’s ethics statements initial experience reflects a judicious use of individuals died from other causes or it was use the term “physician-assisted suicide,” a last-resort option for people with fatal unknown whether they had used the med- as does this article.) and frequently debilitating illnesses, or a Coverage ication. (Washington state’s legislation Washington became the second state travesty of patient care during the final from the days of life. American Either way, physicians must decide Thoracic or grandkids, your nieces or nephews! Send us your best tips and ideas for family fun. where they stand on the issue, and those in Society and placed on ACP states where assisted suicide is legal must m ting d 1 And don’t forget pictures! member subscriptions or to your targeted list. • Recipes • Bragging Rights • Kid Tips • Best/Worst Vacations *Members of the American College of Physicians and subscribers • Quotable Quips and Adventures to Annals of Internal Medicine are excluded from this offering. ** All ride-alongs are subject to Publisher’s approval. • Family Photos • Birth and Wedding • Kid Kontributions Announcements For more information on ACP publications and advertising programs, contact Kevin A. Bolum, [email protected], 215-351-2440 or CARTOON CONTEST Questions? Contact our Editor Elise Daly Parker at 973-919-1067 or Kenneth D. Watkins III, [email protected], 973-785-4839 Make up your own caption and send it in by August 5. [email protected]. Email submissions to [email protected]. The winner receives a $25 prize. The deadline for submissions is Monday, July 25th. Enter on our website at www.hmexchange.com. ADS3035

JULY 2014 www.HMExchange.com THE EXCHANGE 3 www.hmexchange.com Announcements Send press releases to: [email protected] Wining & Dining Exchange cipes recipes recipes recipes recipes recipes recipes recipes recipes recipes recipes recipes recipes recipes Onward & Upward Promotions • Additions OUP and AMIA will work together to publish the Journal of the American recipes Medical Informatics Association (JAMIA). Communications Media, Inc., has announced the appointment of Alissa Takeda Pharmaceuticals America, Inc., has received FDA approval for All-Time Favorite Recipes, Wines, and Restaurants! Hardiman as Assistant Media Planner and Danielle Heller as Campaign Entyvio (vedolizumab) injection to treat adult patients with moderate Here are some awesome ideas for delicious wining and dining. Continued from our June issue...

Analyst. They can be reached at 215-568-5944. Sarah Darcy has been to severe ulcerative colitis and adult patients with moderate to severe recipes appointed to Assistant Media Planner and Gina Brown as IQ Rx. They can Crohn’s disease. Entyvio is approved to treat those conditions when be reached at 484-322-0880. one or more standard therapies (corticosteroids, immunomodulators, Blush Peach Crostata Discovery USA, part of Publicis Healthcare Communications Group (PHCG), or tumor necrosis factor blocker medications) have not resulted in an by Amy Birnbach adequate response. has announced the appointment of David C. Mustalish, M.D., as Chief Clam Chowder With summer coming and hopefully recipes by Kathy Huntley Scientific Officer and Robin Corralez, SPHR, as Director, Human Resourc- Teva Pharmaceuticals has announced the creation of a Global Generics peach season not far behind, this is es. They can be reached at 312-220-1500. Medicines group, which will handle launch and commercialization of its If I am not working, I am cooking. It a delicious easy dessert to make and generics portfolio, as well as its over-the-counter business. Former Actavis Giant Creative Strategy, LLC, has announced the appointment of Diana is my favorite thing to do...and Blush serve.

President Sigurder Olafsson will head this new division. For further infor- Witt as Senior Vice President, Managing Group Director. She can be Clam Chowder is my favorite thing recipes mation, visit www.tevapharm.com. Ingredients reached at 415-655-5200. to make. I always receive tons of 2 cups all purpose flour TGaS® Advisors named nine pharmaceutical brands “Best in Benchmark” InfoCures has announced the appointment of Vishrant Patil as ETL Devel- compliments and am asked immedi- 1 cup sugar for 2013 consumer and healthcare professional digital marketing perfor- oper. He can be reached at 856-667-8577. ately for the recipe. It is not a white 1/2 teaspoon salt mance. The designation is the only industry award to use verified quan- chowder, not a red, but a nice blend, recipes Ogilvy CommonHealth Worldwide has announced the appointment of titative performance as the measure, according to Donna Wray, Vice 8 tablespoons (1 stick) of butter Michele Andrews as Executive Vice President, Payer Strategy, and Ritesh with a little kick to it. I have made 5 or 6 medium peaches (preferably President and Digital Marketing Practice Leader for the benchmarking Amy Birnbach Patel as Executive Vice President, Chief Digital Officer, and the promotions and advisory services firm. For further information, visitwww.tgas.com . this several times for my coworkers freestone), peeled and halved of Matt Balogh to Senior Vice President, Chief Technology Officer, and at SLACK and it is always requested Cinnamon (optional but personally I say a great additional

UBM Medica US has announced that OBGYN.net will present new research Skot Kremen to Vice President, User Experience Specialist. They can be for our Sales Potluck Luncheons. recipes and topics related to improving neonatal and maternal outcomes over Kathy Huntley ingredient) reached at 973-352-1000. Very easy to make and I don’t take the coming weeks. For further information, visit www.ubm.com. 1 cup heavy cream, sour cream, or yogurt Rx EDGE Pharmacy Networks has announced the appointment of Peter shortcuts as I enjoy the prepping for this recipe… 2 eggs Messina as Executive Director, Sales. He can be reached at 973-934-4320. Ingredients Directions

Symphony Health Solutions has announced the appointment of Robert 1 pound bacon (I cut up in small pieces with scissors) 1. Preheat oven to 400°. recipes Gabruk as Senior Vice President, Customer Success and Insights. He can 3 diced green bell peppers 2. In a mixing bowl, stir together the flour, 1/4 cup of the be reached at 215-444-8700. 3 diced red bell peppers sugar, and salt. Diced carrots (approximately the same amount as red or 3. Cut in the butter, using the tips of your fingers, until the

green peppers) mixture resembles coarse meal. recipes New & Noteworthy Awards • Mergers 2 diced onions 4. Press the mixture evenly into the bottom and up the Parsley DMW Direct has won four major advertising industry award competitions: sides of a deep 9” or 10” greased pie plate. Make the top the AVA Digital Awards, the MarCom Awards, the Generations Awards, Cayenne pepper edge neat by pressing the side up with the side of your and the Telly Awards. For further information, visit www.dmwdirect.com. Salt and pepper left finger into the side of your right index finger or recipes 1 cup white wine vice versa. Health Media Network (HMN) and American College of Cardiology (ACC) 4-5 cans of diced tomatoes and chilies (Rotel – 10 ounces) have announced a strategic partnership that will significantly increase the 5. Arrange the peaches over the crust and sprinkle with the Empowered 6 small cans diced clams remaining 3/4 cup of sugar. Sprinkle lightly with cinna- size of HMN’s Cardiology Network, while broadening the distribution of

ACC’s CardioSmart Initiative. CardioSmart provides tools and resources to Innovate 1 large can clam juice mon, too, if desired. recipes to heart health providers and the populations they serve to enhance HBA 2014 Conference 2 1/2 quarts heavy cream 6. Bake for 15 minutes. and dialogue between all members of the care team and improve health 5 diced potatoes (cooked separately and drained) 7. Meanwhile, in a small bowl, with a fork or whisk, beat outcomes. For further information, visit www.hmnads.com or www.cardio- Wondra (or use flour) together the cream and eggs until well blended.

source.org/ACC. recipes J oin us as we celebrate 35 years of empowering Directions 8. After 15 minutes, remove the crostata from the oven, Healio.com has been chosen by Sitecore to participate in their early access women as business and thought leaders in healthcare. 1. Simmer bacon and uncooked veggies until tender. Add pour the egg and cream mixture over crostata, then seasonings. Add wine as needed. program for its Sitecore Experience Database. The new database is a Meet inspiring leaders. Gain career perspectives. return to the oven for another 30 minutes. repository designed to collect and connect user data to create enhanced Make lasting connections. 2. Add tomatoes, clams, and clam juice. 9. Serve warm (not hot) or at room temperature. (The cro-

customer experiences in real time. For further information, visit Healio. 3. Add heavy cream. stata is at its best if never refrigerated.) recipes Don’t miss your opportunity to attend the HBA Conference, com or contact Lee Gaymon, Senior Director, Audience Development and 4. Add cooked potatoes. November 12-14, 2014, in Chicago. Register at www.hbanet.org. Variation: Nectarines are a natural substitute for peaches. Marketing, at [email protected] or 856-848-1000, ext. 356. 5. Thicken with Wondra. Advance Preparation: May be baked several hours ahead. Merck has received FDA approval for Zontivity (vorapaxar) tablets to reduce 6. Season to taste. Can be kept at room temperature for up to 24 hours. the risk of heart attack, stroke, cardiovascular death, and need for proce- Enjoy! recipes dures to restore the blood flow to the heart in patients with a previous Amy Birnbach is Group Publisher, Oncology, UBM Medica, heart attack or blockages in the arteries to the legs. Kathy Huntley is Director, Association Services, SLACK, Incor- 535 Connecticut Avenue, Suite 300, Norwalk, CT 06854. She Oxford University Press (OUP) announced its new partnership with the porated, 6900 Grove Road, Thorofare, NJ 08080. She can be can be reached at 203-523-7031 (o), 646-708-6407 (c), or amy. American Medical Informatics Association (AMIA). Beginning in 2015, reached at 856-848-1000 or [email protected]. [email protected].

4 THE EXCHANGE www.HMExchange.com JULY 2014 JULY 2014 www.HMExchange.com THE EXCHANGE 5 Wining & Dining Exchange Wining & Dining Exchange wines wines wines wines wines wines wines wines wines wines wines wines wines wines wines wines wines wines wines wines wines wines wines wines wines wines wines wines wines wines wines wines wines wines wines wines wines Tart Traverse “You can pick a wine by its label” Great Cab wines

Claret – by Renee Napoli wines by Katelyn Inman by Tom Buckley Traverse Bay Cherry Wine ver dinner recent- Stags Leap Artamis A Balanced ly, Nancy (Pub-

wines ince I’m a native Michigander, Cabernet Sauvignon wines this is, and always will be my lisher of T h e n excellent and consistent Napa wine Red Blend by Nancy E. Souza favorite wine. It is so reasonably Exchange) asked if I’d like from a great producer. Nice body with to write about my favor-

wines O priced and has the perfect tart Michi- Francis Ford Coppola Black

smooth finish. Great served with rich, wines Sgan cherry flavor that I crave. I love ite bottles of wine and I hearty meals, especially red meat. Label Diamond Collection drinking this wine slightly chilled was stumped. Instead, I’d A Claret Nancy E. Souza wines with barbecued foods, picnic fare, or like to share a little secret

Tom Buckley is C.E.O., Redi-Direct Marketing, love a red blend and I’m into wines about one of my favor- cheese and fruit. I might not always Inc., 5 Audrey Place, Fairfield, NJ 07004. He Coppola’s Claret right now because it’s consistent ite wine producers and be able to attend the Cherry Festival can be reached at 973-808-4500 or TBuckley@ and at a decent price point for a California red at Tom Buckley wines one I believe most of my in Traverse City, but at least I can Katelyn Inman

redimail.com. $15. Claret is a term originally coined by the British to wines count on enjoying a glass of this fabulous wine. art director friends will Idescribe Cabernet-based wines. This Cabernet, Merlot, appreciate. Cabernet Franc, Petit Verdot, Malbec blend is deep

wines Katelyn Inman is Associate Campaign Analyst, Communica- Imagery Estate Renee’s top picks from Imagery. and rich with nice balance, offering good aromas and wines tions Media, Inc., 2000 Market Street, Philadelphia, PA 19103. Winery in Sonoma Wine and Food flavors of wild berries, plum, and anise. I give it high She can be reached at 215-568-5944 or [email protected]. County, California, focuses on limited-production wines, by Lew Miller marks at this price point. It’s ready to drink when you wines

also known as boutique or artisan wines. It’s owned by the buy it, although I find it smooths out in the glass if wines have three favorite wines, depending on wine giant Benziger, who only plants vines that produce you wait a while to drink once poured. Cheers! Imagery wines on their most-prized vineyard lots. Imagery the menu. Wine is best when enjoyed

wines A New York Natural with food, and the combination is

focuses on growing varietals that are traditionally planted in wines by Matthew C. West Nancy E. Souza is Account Manager, Multi-Media Europe and not in American soil, such as Albarino, Mourve- important: Advertising Sales, JAMA: Journal of the American Medical Finger Lakes Rieslings I dre, Tempranillo, and Sangiovese. One of my favorites is Albariño Association, 119 Cherry Hill Road, Third Floor, Parsip- wines Cult Favorite: Hermann J. Wiemer

their Cabernet Franc, a fruit forward wine with good inten- With fish, chicken, seafood, an Albariño wines Wiemer produces some of the best Ries- pany, NJ 07054. She can be reached at 973-263-9191, sity and a long finish. It’s age-worthy with a balanced struc- from Galicia (northwest Spain) is abso- Lew Miller with a magnum of lings in the U.S., using German clones ext. 209, or [email protected]. ture, making it an ideal food-friendly wine. Another favorite lutely delicious, smooth and fruity while Pinot Noir in his Connecticut wine

wines grafted onto American rootstock. is Lagrein, which is native to northwestern Italy with fewer still dry. cellar, circa 1780 (the cellar not wines Go-to Producer: Dr. Konstantin Frank than 100 acres currently planted in CA! It’s a full-bodied Sancerre the wine!). The Frank family has been growing wine with sturdy tannins and slight minerality. The Lagrein With oysters, clams, and similar fresh shellfish, nothing beats the Two Top Wines wines

grapes in the Finger Lakes for three gen- is a phenomenal wine you can enjoy on its own. crisp, clean taste of a Sancerre, a French Sauvignon Blanc that com- by Jill Bresnick wines erations—an amazing legacy in the U.S. Creativity doesn’t end with the wine inside the bottle at plements these even better than California or New Zealand SBs. Rombauer Chardonnay Up-and-Comer: Heart & Hands Imagery. They commission a broad cross-section of inter- Cotes de Beaune / Oregon Pinot Noir From St. Helena in the Napa wines

Husband-and-wife team Tom and Susan wines Matthew C. West national artists to design original paintings whose likeness With beef or lamb, I lean toward a Pinot Noir, either a Burgundy Valley, this wine was given Higgins produce tiny amounts of excep- becomes the wine bottle labels. The artists are given total from Cotes de Beaune or an Oregon Pinot Noir from Willamette Val- to me as a gift once, and I’ve tional Riesling and Pinot Noir. creative freedom, with the only requirement being that the ley such as AZ, which is very reasonably priced. The former is deeper loved it since. It has a big, but- wines

aving gone to school at Cornell, Riesling is the wine work must include a likeness of the Parthenon, the Imagery in color and flavor, with a mix of fruit and tannin that lingers on tery taste, and is currently my wines of choice up there as most of the best Reislings in the logo. The original artwork lines the walls of the winery, the tongue; the latter is lighter and more zesty, better with rib lamb favorite Chardonnay! U.S. come out of that area. There are over 850 acres of creating the Imagery Art Gallery. A must-see for those wine- chops or even veal. wines Caymus Cabernet sipping art lovers out there! wines Riesling vineyards in this region that have produced over I could go on with other favorites, including the Austrian Grun- Also from Napa Valley is one of H220,000 cases of Rieslings, out of over 200 producers. I am I would highly recommend visiting the Imagery winery er Veltliner, Italian Rosso Montepulciano, or an excellent Bor- my favorite Cabernets – Cay- during your next trip to California wine country. From my Water, wine, fun and sun in wines

amazed at how many great restaurants in New York City

mus. Smooth as silk, Caymus deaux from St. Emilion. My wife’s preference is for a light Pinot wines experience, the staff was always very friendly and knowl- South Beach! still don’t carry Finger Lakes Reislings. This wine is steadily Grigio. Having had more than 750 bottles in my cellar from is a full-bodied, rich wine with growing in popularity and is some of the best available, edgeable. One downfall is that you can only purchase the all over the world, the choice is what do we have tonight, not just the right amount of fruit. Not inexpensive, but

wines especially if you like sweet white wine. Quality Rieslings can wine in person or online through the winery. I belong to

which is my favorite. worth every penny. Absolutely delicious! wines be refreshing, acidic, versatile, and elegant. their wine club and unlike many we’ve tried, this wine club

membership is worth renewing year after year! Lewis A. Miller is Principal, WentzMiller Global Services, LLC, Con- Jill Bresnick is Publishing Director, HMP Communica- wines

Matthew C. West is Director, Advice Personnel, Inc., 2 West sultants in Health Education Worldwide, 303 East 57th Street, Apt. 28F, tions, LLC, 83 General Warren Boulevard, Suite 100, wines 45th Street, Suite 408, New York, NY 10036. He can be reached Renee Napoli is an Independent Media Professional. She can be New York NY 10022. He can be reached at 212-933-1027 or lew@ Malvern, PA 19355. She can be reached at 610-560-4144 at 917-206-1785 (o), 917-453-3606 (c), or [email protected] reached at 908-358-8245 or [email protected]. wentzmiller.org. or [email protected]. wines

6 THE EXCHANGE www.HMExchange.com JULY 2014 JULY 2014 www.HMExchange.com THE EXCHANGE 7 Wining & Dining Exchange wines wines wines wines wines wines wines wines wines wines wines wines wines wines wines wines wines wines Life After Advertising… wines OWNING A WINE AND LIQUOR SHOP In the 2013 Essential Journal Study, NEJM was named by Paul Nani

wines fter a rewarding career of over 35 years in the and, over lunch one day in 2009, I made him an offer for his in the top three essential journals in all twelve healthcare field working in marketing for Pfizer and business and he accepted. I was now the new owner of Casa specialties studied. then advertising for Saatchi and Saatchi Health, I Oliveira Wines and Liquors, which had been in continuous wines followed my lifelong dream of owning a wine business. I business in Manhattan since the end of Prohibition in 1934. Apurchased Casa Oliveira, a OFF AND RUNNING wine and liquor shop in the The transition has gone wines West Village of Manhattan. pretty smoothly. Since we WINE – A PERSONAL HISTORY are a local neighborhood My first taste of wine, my store, most of our custom- wines mother told me, was when I ers are regulars. We provide was about three or four years a service, and they appreci- old. My Italian grandfather, ate us. This makes the work wines who made his own wine, enjoyable. Also all of the staff over 80% say they look to NEJM for: would dip a piece of Italian remained after I purchased bread in red wine and let the business, so that made it wines • breakthrough studies

me eat the bread. My love easier for everyone. I’ve found • clinical advances of wine grew from that day that a small business owner

wines forward, but my real intro- has to be a Jack-of-all-trades, • best practices in patient care duction to the larger world which is really no different of wine came as a college stu- than being in account service Paul Nani (above, right, with his son, Mark) purchased Casa Oliveira Wines and Liquors

wines dent. My mathematics pro- except that I no longer have in 2009 after 35 years in healthcare. fessor, Al Baranchik, would an extensive corporate sup- often speak of his love of French wine. We became close port infrastructure. This also means I make all the decisions,

wines friends, and following graduation, Al hosted dinners where good or bad. If I make a bad decision (which I have more he served Bordeaux and Burgundy from the 1950s, ‘60s, and than once), I learn from it and move on. ‘70s, along with some “new” wines from California. Realizing that I needed help in running the business, I wines

As retirement neared, I started to think seriously again turned to my son Mark who had recently graduated from about owning a wine store. I began talking to my financial college and was working in sales. I asked Mark if he would advisors about what it would take to transition from a career like to join the new “family” business and he agreed. I could

wines From original articles to clinical reviews and advertising too! in pharmaceuticals to being a small business owner. As luck not run this business as effectively without my son. His sales would have it, one of the financial advisors had a friend experience is invaluable, and there is a comfort level know- NEJM has a unique ability to engage the physicians you want who owned a wine and liquor store in Greenwich Village ing that when I am not at the store he is there and in charge.

wines to reach. Your NEJM Sales Director can tell you more. and he put me in touch with him. One thing led to another There is a succession plan in place! My wife, Karen Rauhaus- er, a marketing consultant, is also a corporate officer. White Wine Tip: People often drink white wine too cold, right SO WHAT ARE PEOPLE DRINKING THESE DAYS? wines out of the fridge. Give it about 10 minutes at room temperature to As for red wines, California Cabernets from the 2010 bring out the taste and flavor. vintage, especially those from Napa Valley, are excellent Red Wine Tip: An article in a respiratory journal once claimed choices and are showing very well right now. If you can

wines that swirling red wine in a glass for two minutes is equivalent to find Pinot Noirs from the Russian River Valley, they are decanting and letting the wine breathe for 20 minutes. Try this sometime. smooth and easy-drinking. Côtes du Rhônes from France Wine and Food Pairings: Every wine critic has their opinions, are also a good choice. Look for a basic wine from E. Guigal wines but here are some on my favorites – Cabernet Sauvignon with (AOC), an excellent wine at a reasonable price. And Mal- strong cheeses and beef; Merlot with grilled meats and pastas with becs from Argentina are up and coming. They are always a red sauce; Pinot Noir with pork and grilled tuna; Chardonnay with reliable choice. wines chicken, turkey, salmon, and shellfish; Sauvignon Blanc with salads; As for white wines, there has been a dramatic shift away and Pinot Grigio with veal and white fish. from Chardonnay, at least in the West Village, to drinking

wines Continued on page 10 Source: The Essential Journal Study, The Matalia Group, 2013

8 THE EXCHANGE www.HMExchange.com JULY 2014 Wining & Dining Exchange Wining & Dining Exchange wines wines wines wines wines wines wines wines wines wines wines wines wines wines wines wines wines urants restaurants restaurants restaurants restaurants restaurants restaurants restaurants wines restaurants restaurants

The menu is old school, with so many choices your A Rare Varietal Vineyard Variety Four-Star Old-World Charm best bet is to ask Joe or Peter what they recommend. Bet- wines by Julianne Crammer by John Alberto by Linda Zani Thomas ter yet, let Chef Peter take control and he will customize Berta’s Chateau Heitz Cellars – Grignolino Malbec and Montalcino your Northern Italian meal. As for the wine list, it does 7 Grove Street

not get any better. Berta’s has been on the Wine Specta-

do a lot of experimenting with restaurants

wines ne of my favorite wines is Wanaque, NJ 07465 Heitz Cellars – Grignolino. It wine brands and try to order tor Top 100 list for 24 years and is well-known for their 973-835-0992 is a rare Italian varietal that something different each time I’m wine-tasting dinners led by the top vintners of the world. http://www.bertaschateau.com/ out. Though I always have an opin- The front of the menu contains a description of the prov- wines was growing when the Heitz family

Iion of the wine I’m drinking at the enance of the meats they are featuring, and how they will Ofirst purchased the vineyard in 1961 erta’s Chateau, high on a hill in and they kept it going. I’ve loved time, I rarely consciously connect Wanaque in Passaic County, New be prepared. Go for the Berkshire Pork and the Sirloin

“Tagliata” with Gorgonzola and sautéed onions. Try the restaurants wines this wine for years, and when I went that opinion to the brand for future Jersey, appears through the trees to Napa for the first time last year I reference. However, when getting just as your guests in the backseat start homemade Ravioli Bolognese or Green Tajarin Noodles, was so excited to visit this winery. a nice wine, I prefer a Montalcino, Bsaying, “You’re lost – there can’t pos- Veal Saltimbocca, Clams Casino, or Escargot – even Frog

wines Enjoying Napa! which hails from a hill town that is John Alberto Legs are served. All come to the table with family-style They don’t typically have the Grigno- sibly be a 4-star, Wine Spectator Top Linda Zani Thomas lino open for tastings, but because of my excitement they part of Tuscany in Italy. If I stay in and make dinner on a 100 Restaurant back here!” And then bowls of sautéed vegetables and from Santina’s original opened a bottle. I would describe it as a lighter red that has weeknight, I will usually get a $12 Malbec, considered an the magic begins. You enter into a charming, wood-paneled recipe, Farina Dolce; savory sweet golden cubes of lemon-

wines a unique flavor, fresh and vibrant with a spicy finish. excellent choice for a full-bodied red wine without the price foyer and are escorted into one of four cozy dining areas by kissed farina. restaurants of Cabernet Sauvignon or Syrah. the kind and gentle Mrs. Bernstein, wife of Chef Peter, third But we’re not done yet! Dessert and after-dinner drinks Julianne Crammer is a Senior Planner, Multichannel Media, generation owner of Pietro and Santina Berta’s 1925 North- are superb at Berta’s. Try the homemade fruit pies, zaba-

wines glione for two over sweet berries, ricotta cheesecake, a par- SSCG Media Group, 200 Varick Street, New York, NY 10014. John Alberto is an Account Manager, Pharmaceutical Media, ern Italian gem. Rumor has it that Berta’s was a speakeasy She can be reached at 212-331-8614 or jcrammer@SSCG Inc., 30 East 33rd Street, 4th Floor, New York, NY 10029. He and indeed a photo of Pietro hangs in the hallway next to fait, or my favorite liquid dessert of homemade hot choco- late with whipped cream. My Aunt Louisa Ferrari put it best, Media.com. can be reached at 212-904-0364 or [email protected]. the Packard he lost in a card game way back when.

wines Classic Italian ballads play as waiter Joe or Peter – each “Heaven must be just like Berta’s Chateau.” restaurants with decades of experience at Berta’s – take your drink order Continued from page 8 Liquor Shop and place the mounds of fresh crudité, the olive tray, the Linda Zani Thomas is a Marketing and Public Relations wines Sauvignon Blancs from New Zealand, almost year-round. An iar names like Maker’s Mark and Jim Beam are now compet- breads, crackers, and three homemade cheese spreads before Consultant at Curry Rockefeller Group, 660 White Plains Road, excellent choice and good value is Oyster Bay. Kim Craw- ing with small batch products such as Bulleit, Michters, Wil- you. So starts your three-hour dining experience at hands- Tarrytown, NY 10591. She can be reached at 201-314-8045 or ford is a step up. For those Chardonnay fans, I prefer the lett, Widow Jane, Kings County (yes it’s from Brooklyn), and down one of the best kept secrets in our state. [email protected].

wines wines from California’s Santa Maria Valley. They are nice, a host of other single-barrel producers. And ever popular restaurants full-bodied wines with butter and oak flavor. And as the single-malt scotches, like Macallan and Balvenie, continue warmer weather approaches, many people turn to drinking to sell very well alongside Hibiki, the premium blended

wines which is Pancake Month. That’s when extra-special pan-

Rosé. Light pink in color and very dry and crisp, the classic Japanese whisky. Pancakes for Dinner? cakes are created and served Mondays-Thursdays for lunch ones come from Provence. The current favorite is Whisper- There has also been an explosion in the Vodka category. by Jennifer Liao and dinner. We had the Coconut Pancakes with kumquat ing Angel, which literally flies off the shelf on hot summer Historically, the leading vodkas were from Russia (e.g.,

wines syrup and brûléed bananas. I was hesitant to order some-

Clinton St. Baking Company restaurants weekends. Stolichnaya), Sweden (e.g., Absolut), and Holland (e.g., Ketel thing that sounds like a potentially disappointing weird and Restaurant Turning to sparkling wine, Lilly Bollinger of the famous One), as well as potato vodkas from Poland (such as Cho- dinner in the making. It turned out to be the perfect mix 4 Clinton Street champagne house once said, “I only drink champagne pin). Then came Grey Goose from France and now Ciroc wines of a fluffy, buttery pancake that’s crisp around the edges,

New York, NY 10002 when I’m happy and when I’m sad. Sometimes I drink it (promoted by Sean Combs), which is distilled from grapes. complemented by contrasting textures from the crispy 646-602-6263 when I’m alone. When I have company, I consider it obliga- These are lately being challenged by newcomers, such as the brûléed bananas, and the perfect touch of sweet citrus http://clintonstreetbaking.com/

wines tory. I trifle with it if I’m not in a hurry and drink it when award-winning American vodka, Tito’s from Austin, Texas, from the kumquat syrup – so good! Other recent combina- I am. Otherwise I never touch the stuff unless I am thirsty.” which is distilled from corn and gluten-free. The other here’s a small cozy restaurant tions featured this past February – German Chocolate with restaurants Champagne from France (e.g., Veuve Clicquot), often trend is the explosion in the variety of flavored vodkas; called Clinton St. Baking Com- roasted pecans, caramel, coconut, and bittersweet choco- pany on the Lower East Side. wines thought of as something to drink only during holidays and everything from orange to blueberry to chocolate, and even late sauce, Fresh Blackberries with Meyer lemon curd, and

While the weekend brunch wait is many more. special occasions, can also be enjoyed year-round. But if you bubble gum. Jennifer Liao Tknown to be three to four hours The good food doesn’t stop with the pancakes – try the are looking for something in a more modest price range, an Cheers!

wines long, my friends and I make sure to take a quarterly trek for shrimp and grits or the lamb chops. It also helps to bring

excellent choice is Prosecco, sparkling wine from Italy. Dry

restaurants but with a hint of sweetness, Mionetto is a crowd-pleaser. Paul Nani is President of Casa Oliveira Wines and Liquors, dinner when the wait is a wee bit shorter. great company to share it with! Regarding spirits, thanks to the marketing efforts of a located at 98 7th Avenue South (between Bleecker and Grove Coming from a waffles person who is not a fan of

wines breakfast for dinner, I can tell you your life will be forever Jennifer Liao is Senior Multichannel Media Planner, SSCG

highly sought after bourbon called Pappy Van Winkle, and Streets in the West Village), New York, NY 10014. Contact the extremely cold weather here in New York this past winter, store at 212-929-0760 or [email protected]. Find changed by the pancakes at Clinton St. Baking Company Media Group, 200 Varick Street, New York, NY 10014. She can there has been a dramatic increase in Bourbon sales. Famil- out more at www.casaoliveiranyc.com. and Restaurant. The first time we went was in February, be reached at 212-331-8607 or [email protected]. wines

10 THE EXCHANGE www.HMExchange.com JULY 2014 JULY 2014 www.HMExchange.com THE EXCHANGE 11 Wining & Dining Exchange Wining & Dining Exchange restaurants restaurants restaurants restaurants restaurants restaurants restaurants restaurants urants restaurants restaurants restaurants restaurants restaurants restaurants restaurants restaurants restaurants restaurants New Jersey Dining at its Farm-Fresh Finest NJ’s Best Tomato Pie by Michael Reynolds by Jaime Collins Holy Tomato pers, broccoli, artichokes, baby clams, sausage, etc. The pizza The Ryland Inn from New Jersey Monthly, an award that has not been given 9 South Blackhorse Pike • Blackwood, NJ 08012 has the thinnest crunchiest crust I have ever bitten into. And 115 Old Highway 28 in over a decade. True to form, Bucco and his team returned

restaurants restaurants 856-228-1234 they use the freshest ingredients; I would swear they pick the Whitehouse Station, NJ 08889 the restaurant to its former grandeur and beyond, making http://holytomatogourmetpizza.com/ tomatoes right off of the vine in their backyard. 908-534-4011 it, once again, an incredible dining experience. The menu http://www.rylandinnnj.com/ is seasonal, offering locally sourced ingredients from area y favorite restaurant is nestled in Blackwood, NJ, on As you wait, you can watch the pizza being freshly made farms, as well as fresh products from their onsite hydro- the Black Horse Pike. While, out of habit and per- about five feet away from your table. The place is very small, “Most Loved” is tough, because which gives it that family atmosphere. The inside is deco- ponic greenhouse. sistence, I still call it Alfred’s there’s just too many fabulous res- rated unlike any other restaurant I We surrendered to the chef’s wishes and did the tasting taurants. There’s Craft in New York restaurants Tomato Pie, they recently changed restaurants have seen. The walls are painted vivid City for its “simplicity,” with its menu, a sampling of about seven excellent choices, including Mtheir name to Holy Tomato. And Holy shades of avocado and salmon, with dedication to the freshest ingredients a cheese course and dessert, which also changes seasonally. Tomato…do they have amazing pizza. Michael Reynolds quirky accents like strings of patio (http://www.craftrestaurantsinc.com/ Right now, you can enjoy Butter Poached Lobster with Morel This place makes the best tomato pie lights and an eclectic mix of chairs craft-new-york/), FARM at The Carneros Inn, located in Napa, Mushrooms, Yellow Fin Tuna and Foie Gras, Saffron Risotto in the world! and tables, making Holy Tomato stand for true “farm to table” (http://www.thecarnerosinn.com/din- with Peeky-Toe Crab, Asparagus and Fried Egg Emulsion, just Before ordering your pizza, make to name a few of the current Ryland Inn selections.

out as one-of-a-kind. Once you’ve ing/farm-restaurant/), John Dory Oyster Bar for ridiculously restaurants restaurants restaurants sure you start off with their house visited a few times, the waitresses fresh shellfish http://thejohndory.com( /)… Make a point of going at least once. You won’t be disap- salad: Romaine, Parmesan, toasted know you when you walk through the So, I’ll keep it NJ local and say The Ryland Inn. As many pointed. sesame seeds (amazing), topped with door, important for me when going of you may know, The Ryland Inn was a mainstay for their own house balsamic Italian many years, until a flood forced its closure in 2007. But to Michael Reynolds is Senior Director of Sales, BulletinHealth- The one-of-a-kind dining area at Holy Tomato. out to eat. Holy Tomato is also BYOB, dressing. When you do order the so make sure you bring some wine to much fanfare, it reopened in 2012 under the watch of Chef care, 100 Lanidex Plaza, Parsippany, NJ 07054. He can be pizza, keep in mind that the crust is reached at 973-214-6624 or [email protected]. Anthony Bucco, who has recently been awarded four stars

restaurants complement your custom pizza pick. restaurants

extremely thin, therefore, two to three people can easily eat Whenever I go to Holy Tomato I have a great dining a whole pie. experience – an awesome pairing of amazing food and great NOW ONTO YOUR PERFECT PIZZA EXPERIENCE people. This is definitely a place you need to visit when in Burgers and a Wine Bar A Taste of Southern Home-Cooking Not only does Holy Tomato offer the classic tomato pie, the South Jersey area. by Halley Yankanich by Brett Marvel which features hand-crushed tomatoes, fresh garlic, olive oil, Zinburger Tupelo Honey Café

and a light sprinkling of mozzarella on a thin, crispy crust, restaurants Jaime Collins is Digital Campaign Coordinator, SLACK, Incor- restaurants 923 Haddonfield Road Downtown Asheville but you can also make this into your own specialty pizza. porated, 6900 Grove Road, Thorofare, NJ 08086. She can be Cherry Hill, NJ 08002 12 College Street Choose from up to 15 different toppings – hot cherry pep- reached at 856-848-1000, ext. 548, or [email protected]. 856-488-7590 Asheville, NC 28801 http://zinburgereast.com/ 828-255-4863 https://tupelohoneycafe.com/ ne of my favorite restaurants in an aurora love Tupelo Honey Café

in the South Jersey area is restaurants restaurants I Love Sal and Joe’s!! sauce with sau- Zinburger. It’s a modern twist in downtown Asheville, by Roseann Sorg teed chopped on the traditional burger joint. The North Carolina. It is shrimp, onions, Sal and Joe’s Spaghetti and Pizza House Oatmosphere is sleek, modern, and a must-stop when my hot peppers, 300 South Lenola Road Halley Yankanich Iwife and I travel to NC. Home sweet home. upbeat with comfortable seating. black olives, Maple Shade, NJ 08052 They are all about scratch-made, locally sourced southern and Romano The burgers feature gourmet toppings like truffle mayon- 856-234-3130 cooking. My favorite meal there was “Not Your Mama’s restaurants

naise, wild mushrooms, and manchego cheese. There is also restaurants cheese. THE Meatloaf,” grass-fed beef blended with bacon, topped with or over three decades, brothers Sal and Joe have been BEST! They also a delicious variety of sides and salads. And, if you’re in the Rosemary tomato shallot gravy, and served with a side of serving up the best Italian food you can find anywhere! have a delicious mood for something sweet, they make a number of dessert- Roseann and her husband, Bob, enjoying a meal at homemade mac ‘n cheese. Their biscuits are amazing too – The result is a cute little restaurant where you can’t inspired milkshakes like Crème Brûlée and Bananas Foster. velvety Fettuc- Sal and Joe’s. hot and fresh out of the oven! beat the food, the service, or the prices. Zinburger is a treat when you’re in the mood for good cini Alfredo, which you can add shrimp or chicken to. All Tupelo Honey Café started as one restaurant in North FYou get soup, salad, and bread with your meal for one old burgers and fries. And did I mention they have a wine dinners come with their tasty homemade Soup of the Day

Carolina, and has grown to eight locations throughout restaurants restaurants

low price. The food and the service are excellent, a fam- bar (along with a full selection of cocktails and several beers and the best garlic bread I have ever had. The restaurant is North and South Carolina and is now in Tennessee too. ily affair with a friendly atmosphere. My husband and I BYOB and there is always a wait. Love all their food! on tap)? have been going there almost every Friday night for over Brett Marvel is a Media Account Supervisor, Communications 20 years. I would recommend anything; you just can’t go Roseann Sorg is Senior Buying Services Coordinator, Compas, Halley Yankanich is Account Executive, HLG Health Commu- Media, Inc., 2200 Renaissance Boulevard, Suite 160, King of wrong. Their White Chowder is superb, brimming with Inc., 4300 Haddonfield Road, Pennsauken, NJ 08109. She can nications, 1700 Market Street, Philadelphia, PA 19103. She can Prussia, PA 19406. He can be reached at 484-322-0880 or seafood. And their Pasta Dolce Vita is to die for. This is pasta be reached at 609-280-6265 or [email protected]. be reached at 610-505-5024 or [email protected]. [email protected]. restaurants

12 THE EXCHANGE www.HMExchange.com JULY 2014 JULY 2014 www.HMExchange.com THE EXCHANGE 13 Bleed: 8.25” Trim: 8” Live: 7”

www.hmexchange.com PERSONAL EXCHANGE No matter how they read it, Joan Coffey they just can’t put it down

What would you do or buy if you won the lottery? An island – surrounded by beach and waves! Heaven. Birthplace: Bay Ridge Brooklyn, NY Who is your personal hero/heroine? My nephew – put himself through law school and is prac- Marital Status: Single ticing in the great state of Texas. Occupation: Medical Marketing Goals? Years in Industry: 15 To own a shabby shack on the beach. College: Fordham University If you could be anyone who would you be? Me – I like who I am. Who is your mentor and how did he/she impact you? Who was your favorite teacher? My Dad – Executive Vice President, Sales, Anheuser Busch. Frank Van Leer – he is a great sales trainer and motivator. He had me a little later in life – would take me to the park every Saturday to shoot hoops (he was a basketball star in What one thing would you have done differently? school and I was his last hope to have an offspring in the Nothing. All I have done has made me who I am today – game). For hours, we would talk about the strategy of the no regrets. game, how to succeed and be a winner. I just didn’t quite What would you like to know more about? follow him in basketball. I think he would be over the Languages – I wish I could speak Spanish or French. moon about the AMM win…So I guess I listened! Best/worst part of your job? What is the biggest obstacle you have overcome? Best part are the people – they surprise me every day. Trim: 10.75” There are many obstacles in life; it is how you come out What one little thing always makes you happy? Bleed: 11” Live: 10” on the other side that counts. I hope that I have demon- The ocean. strated perseverance and poise to handle what life has and Have you ever had a brush with fame? will throw at me. I actually have had quite a few – one of my faves was when If you could do a guest role on a TV show, which one I bumped into Carol Channing in the streets of NYC. I was would it be? taken back by how stunningly beautiful she was... Modern Family – I think I would make a perfect visiting If you could see anyone in concert, who would it be? Aunt. I believe my sense of humor would fit right in. Sting is my fave – have always loved his music from The If you could work doing anything in the world, regard- Police to today. I also had the pleasure of meeting him less of the income, what would you do? last November in Paris. Visit orphanages and keep the children’s spirits up while How did you get started in the industry? they wait for placement. Hank Blaney told me to come on over; that I would prob- What are two things on your bucket list? ably get married to a doctor within a year…That was 15 1. To do stand up on the Late Show. years ago! 2. Get married (would like to at least try it? No?). What is your favorite quote? What is your favorite restaurant? “Be yourself everyone else is taken.” – Oscar Wilde DiSalvano in NYC – the service is fantastic and the food (Beyond all other inspirational quotes this seems the most is always superb (and you can always catch a star or two). foundational.) What is your favorite vacation spot? Monte Carlo – it has the beach, shops and international What was the best present you ever received? intrigue…(you feel like James Bond could show up at any When my niece saved her allowance and bought me a moment). Christmas gift at the school fair – she was eight. She was And now with so many ways to access the journal, they don’t have to. With the most average issue readers, high readers, What do you think is the most important issue facing so excited to give it to me (a bear pendant). Very precious. and average page exposures,1 American Family Physician is still the best-read journal in primary care—no matter how us today? What is your most memorable birthday? I am hoping it is yet to come. it’s served. Along with print, and a large, rapidly growing population of tablet and smartphone edition users, 86,266 The Sunshine Act. 2 What is one thing you can’t live without? US Family Physicians (75% of the total) are registered for Web site access because they are AAFP members. What was your very first job? Clearing shells off of the sand at the beach club; age 8. Family. To learn about promotional opportunities, contact the AFP/FPM Advertising Sales Team at (201) 288-4440 or What do you collect? What do you know for sure? [email protected], or visit www.aafp.org/journals/adinfo. That I have a great family and friends. Shells from beaches all over the world. What three adjectives best describe you? Most embarrassing moment? References: 1. Primary Care. Medical/Surgical Study. Kantar Media; December 2013. 2. Membership data on le; American Academy of Family Physicians. Funny, loyal, and charismatic. Kind of filling in all this info about me… What are you reading? Missing You by Harlan Coben. Joan Coffey is AMM 2014 Nexus Sales Rep of the Year Award What’s your favorite movie? Winner and Integrated Healthcare Professionals Marketing Solu- Gone With The Wind. tions Manager - Specialty Leader (Surgery), Elsevier Science, 360 What age would you like to be right now? Park Avenue South, New York, NY 10010. She can be reached at This one – never look back – the light is ahead. 551-580-4018 or [email protected].

14 THE EXCHANGE www.HMExchange.com JULY 2014 Wining & Dining Exchange

A Vegetarian Restaurant Vovo Souza’s Online First Articles That’s a Treat for All “Good for You” Muffins JAMA and by ulie imenez J J by Nancy E. Souza 9 specialty Red Bamboo journals These are my mom’s breakfast muf- 140 West 4th Street (Between 6th fins. Healthy ingredients and I freeze Avenue and MacDougal) and eat one for breakfast on the go New York, NY 10012 after 30 seconds in the microwave. 212-260-7049 • 212-260-1212 Ingredients http://www.redbamboo-nyc.com/ 4 cups unsifted wheat flour Customize hidden gem for vegetarians! 1 jar (12 oz) wheat germ your content The owner, Jade, is very outgo- 1 cup ground flaxseed (We use Spec- ing and often greets you when trum Essentials: Organic Ground Flaxseed, ready-to-use from Whole you walk in. The menu is expansive Julie Jimenez Awith my favorite entrée being the Foods or online: 4 pack for $20.69 – Nancy E. Souza BBQ ribs – grilled soy ribs served with a side of steamed http://www.amazon.com/s/ref=nb_sb_noss?url=search- carrots, broccoli, snow peas, sweet corn, mashed potatoes alias%3Daps&field-keywords=Spectrum-Essentials-Organic- and mushroom gravy. There is plenty more to choose from, Flaxseed-14-ounce) including a wide selection of appetizers, specials, pastas, 1 cup packed brown sugar (we use a little more than called 100 new burgers, and salads. A great place that will not break your for here) articles every week bank that serves delicious vegan desserts too. Red Bamboo 5 teaspoons baking soda will never disappoint. 4 eggs, slightly beaten Offl ine 1 cup raisins or dried cranberries reading Julie Jimenez is a Recruitment Associate, Pharmaceutical Media, 1 cup honey or Vermont maple syrup (we use honey and a Inc., 30 East 33rd Street, 4th Floor, New York, NY 10016. She little more than called for here) can be reached at 212-904-0360 or [email protected]. 1 quart lowfat buttermilk 1 cup oil 1 cup crushed walnuts (optional) Directions 10 Journals. 1. Combine in very large bowl: Flour, wheat germ, flaxseed, sugar, baking soda. 2. Stir until blended. Any Device. 3. Add remaining ingredients, stirring until well blended. 4. Grease muffin pans with Pam or similar cooking spray. 5. Fill pans 2/3 full (they do not rise a lot). 6. Bake at 400° for 12-14 minutes. Makes 3 dozen muffins.

Nancy E. Souza is Account Manager, Multi-Media Advertis- ing Sales, JAMA: Journal of the American Medical Association, 119 Cherry Hill Road, Third Floor, Parsippany, NJ 07054. She Access The JAMA Network on any device can be reached at 973-263-9191, ext. 209, or Nancy.Souza@ with the new JAMA Network Reader. ama-assn.org. The JAMA Network™ Reader gives you instant, free access to JAMA, JAMA Dermatology, JAMA Facial Plastic Surgery, JAMA Internal Medicine, JAMA Neurology, JAMA Ophthalmology, JAMA Otolaryngology—Head & Neck Surgery, JAMA Pediatrics, JAMA Psychiatry, and JAMA Surgery. GetIt’s free it free for ata limited www.jnreader.com. time at mobile.jamanetwork.com.

JULY 2014 www.HMExchange.com THE EXCHANGE 17 www.hmexchange.com AUGUST Fun Things To Do 2014 NEW JERSEY August 18 - Linkin Park: Carnivores Tour 13 - King of Leon, Young the Giant, Atlantic City 22 - Brad Paisley: Country Nation KONGOS http://www.casenet.com/concert/ World Tour 17 - Chicago, REO Speedwagon atlanticcityconcert.htm 28 - Kings of Leon: 2014 Mechanical 19 - Linkin Park, 30 Seconds to 1 - Resorts–Danielle Bradbery Bull Tour Mars & AFI 1,2 - Borgata–Lewis Black 30 - Dodge Presents: Mötley Crue– 20 - Rod Stewart and Santana 1 - Borgata–Sammy Haggar The Final Tour 21 - Jimmy Buffett and The Coral 1-3,5-8,10,12 Harrahs–Straight Prudential Center Reefer Band 25 Lafayette Street, Newark, No Chaser 29 - Mötley Crue, Alice Cooper 973-203-2500 2 - Borgata–Jerry Seinfeld 30 - Zac Brown Band 2 - Boardwalk Hall–Kiss, 24 - Street League Skateboarding 2014 World Tour Madison Square Garden Def Leppard 27-31 - Cirque Du Soleil: Varekai 7th Avenue, between 31st and 33rd 3 - Borgata–Bay Atlantic Streets, 212-465-6741 Symphony–All Mozart Wellmont Theater 5 Seymour Street, Montclair, 1 - Blake Shelton 3 - Atlantic City Beach–Lady 973-783-9500 16 - Steve Aoki Antebellum 8 - Sublime with Rome The Theater at MSG 3 - Borgata–Lionel Richie 9 - The First Annual Freestyle Jersey 7th Avenue, between 31st and 33rd 7,14,21,28 - Borgata–The Burlesque Jam featuring TKA, Lisa Lisa Streets, 212-465-6741 Show 22 - Elvis Tribute Artist Spectacular 4 - David Gray 16 - Resorts–David Nail 23 - Get The Led Out 5 - Panic at the Disco 16 - Borgata–Jim Gaffigan 16 - Ana Gabriel 16 - Tropicana–KC and the NEW YORK August Sunshine Band Beacon Theatre CHICAGO August 17 - Borgata–Bay Atlantic Symphony – 2124 Broadway, 866-858-0008 Go the Distance Chicago Summer Festivals 12,13 - Tori Amos http://www.chicagomag.com/arts-culture/ 20,21-24 - Boardwalk Hall–Cirque du 23 - An Evening with Lyle Lovett February-2014/2014-Summer-Festival- Soleil: Varekai and His Large Band Guide/ 22 - Borgata–Chicago, REO Central Park Summer Stage Speedwagon First Midwest Bank Amphitheatre 69th Street at 5th Avenue, 212-360-2777 19100 South Ridgeland, Tinley Park, 22 - Borgata–Howie Mandel 2 - Dr. John and the Night 312-540-2000 23 - Borgata–Artie Lange Trippers–Hurray for the Riff Raff 5 - Under the Influence of Music 23 - Trump Taj Mahal–Rod Stewart 3 - Gregory Porter and Revive Big Tour: Wiz Khalifa, Jeezy & More 30 - Golden Nugget–Aaron Lewis Band Led by Igmar Thomas 8 - Dodge Presents: Motley Crue– 30 - Borgata–Demetri Martin 6 - Spectrum Dance Theater–Sidra The Final Tour 30 - Borgata–Train Bell Dance NY 31 - Boardwalk Hall–Aerosmith, 9 - Motown Gospel Revue 9 - Jason Aldean, 2014 Burn It Slash featuring Tasha Cobbs, Smokie Down Tour 31 - Borgata–Neighbourhood Norful, Pastor Charles Jenkins 15 - Platinum Tour: Miranda MetLife Stadium 10 - Passenger, Liam Bailey, DJ Lambert with Justin Moore & East Rutherford, 201-559-1300 Natasha Diggs in Association Thomas Rhett 4,5 - One Direction with Giant Step 16 - Kiss and Def Leppard 16,17 - Eminem and Rihanna– 11 - Urban Theatre Movement’s 29 - Linkin Park: Carnivores Tour The Monster Tour Handball by Seth Zvi Rosenfeld, Jay Pritzker Pavilion in PNC Bank Arts Center Directed by Brenda Banda Millennium Park Exit 116, Garden State Parkway, Holmdel, 13 - Gavin DeGraw and Matt 201 East Randolph Street, between 732-203-2500 Nathanson, Andrew McMahon Michigan and Columbus Avenues, 2 - Nine Inch Nails, Soundgarden 16 - Blood Orange with Guests www.Grandparkmusicfestival.com 3 - Under the Influence of Music Moses Sumney, Sean Nicholas 6 - The Seven Deadly Sins Tour: Wiz Khalifa, Jeezy & More Savage 8,9 - Northern Lights 4 - John Fogerty and Jackson 17 - WBLS 6th Annual R&B Fest: 13 - Bolcom and Mozart Browne Musiq Soulchild 10 - OneRepublic Native Summer 23 - La Mega 7th Annual Tropical 15,16 - Daphnis and Chloe Tour with The Script Fest: Alex Sensation United Center 12 - Goo Goo Dolls and Daughtry 24 - Fania All Stars 1901 West Madison Street, 312-455-4500 with Special Guest Plain Jones Beach 7,8 - Katy Perry White T’s Bay Parkway, Wantagh, 516-221-1000 14 - Miley Cyrus 15 - Keith Urban–Raise ‘Em Up 1 - Nine Inch Nails, Soundgarden 16 - 2014 USA Basketball Tour 5 - John Fogerty & Jackson Browne 23 - Tom Petty & The Heartbreakers 16 - Chicago and REO Speedwagon 6 - Kiss, Def Leppard 26,27 - Arcade Fire

18 THE EXCHANGE www.HMExchange.com JULY 2014