press release
Haircare by Us for You press release: erin o’connor, helena christensen and jamelia launch their own hair-care range for Model.MeTM in partnership with TONI&GUYTM
Leading fashion and music personalities selecting the fragrances, colours and Sacha Mascolo-Tarbuck, Global the name! From that point on, Sacha Notes to Editors *Model.MeTM is a joint venture with TONI&GUY and Erin O’Connor, Helena Christensen and component design. Creative Director, TONI&GUY said: showed us how it could be made Name Ventures Ltd. The company’s philosophy is to Jamelia, have announced that they will “With a career spanning 20 years at possible, and it was her expertise and create and develop new product ranges with high profile celebrities in partnership with established launch a new style-icon influenced, The idea and concept Model.MeTM, came TONI&GUY, from overseeing image experience that really made it into a brands who are experts in their field, creating real and valuable products for the consumer. designer haircare range called at a time when it felt right to develop a creation, through to international show reality. It's truly been a great journey for • Only the **Organic Olive Oil used in Helena’s Model.MeTM in partnership with high performing haircare range, which production - plus the development of all of us involved." Super Hydrating Conditioner and Movement Balm TM is fully certified by the Soil Association not the TONI&GUY for September 2007. had a strong connection to the fashion award winning product ranges such as actual products industry. It was thought that the new TONI&GUY 'Signature', Insights, label.m Gavin Myall, Director of • TONI&GUY currently sells haircare ranges in the following countries: Australia, Czech Republic, TM TM With TONI&GUY’S expertise in product range should also accurately represent and now the new Model.Me range, Model.Me said Denmark, Germany, Holland, Hungary, India, Iran, innovation, teamed with the girls’ personal today’s fashion conscious and I feel that it all forms part of a natural “Erin, Helena and Jamelia have been Jordan, Kuwait, Myanmar, Norway, Sweden, South Africa, Turkey and Pakistan. vision of what their ultimate hair-care style-driven woman, who increasingly progressive move; that is reflective of the involved in each stage of creating their • Boots retails TONI&GUY in: Switzerland, New TM Zealand, Hong Kong, Taiwan, Thailand, Indonesia, product range would comprise of, demands quality and exclusivity backed brand's renowned fashion-led image. own product range for Model.Me - from Russia and Romania TM Model.Me has been created as a by ‘true’ personalities that she can “This has been a truly unique project - the logo and pack design to the Model.MeTM will launch exclusively on 12th September capsule collection of 15 products split into relate to. the starting point was working alongside ingredients, scent and the style of each 2007 in Boots, TONI&GUY and essensuals salons nationwide. www.boots.com three distinct ‘style-icon’ ranges. the girls' and developing must-have range. This is what makes Model.MeTM For information on Model.MeTM or interview requests Not just another celebrity endorsement, product ranges for their hair type - for so unique, as they have chosen to with Sacha Mascolo-Tarbuck, Global Creative Aptly named after the girls, each product Model.MeTM is the first ever haircare women with the same hair texture develop products which they would go out Director, TONI&GUY please contact: TM Nichola Scott, Head of PR & Creative Projects, line is the result of what Erin, Helena and range developed as a collaboration and style.” and buy themselves. Model.Me is not TONI&GUY Media, 020 7921 9000 Jamelia wanted as their five must-have between leading fashion and music about celebrity endorsement, but about [email protected] For press samples and photography please contact: hair essentials, in representing their own personalities and a famous James Tarbuck, Head of Media, being innovative, creative and inspired.” Carolyn Whitehorne, Senior PR Manager, personal style. hairdressing brand. TONI&GUY said: TONI&GUY Haircare, 020 7921 9030 [email protected] "Having thought up the concept of For interviews and quotes from Erin O’Connor, Helena TM Christensen and Jamelia please contact: This included their involvement in all Model.Me with the team from Anna Lusser, Communications Director aspects of product development, from Name Ventures Ltd, it was during a at Name Ventures Ltd, 020 7557 7131 [email protected] deciding on key ingredients, as well as project meeting that I then came up with EXCLUSIVELY AVAILABLE AT and
© PRESS MATERIAL DESIGNED BY MASCOLO DESIGN: Mark Nicholls & Melissa Fearon Haircare by Us for You the range: with its beautiful, yet simple component aesthetic, all of the products are clearly distinguished by depiction of each models’ unique image and a personal testimonial.
Model.MeTM is about being your own personality and choosing the aspirational look that best reflects your individual style interpretation! “Working in the fashion industry has enabled me to be a part of the creative process, to push boundaries, experiment with extreme styles, and explore the constantly evolving trends.
My hair really is a huge part of who I am and my Model.MeTM fashion industry inspired products developed with the technical expertise of TONI&GUYTM, means that anyone can achieve the boldest hairstyles with speed and ease.”
Haircare by Us for You epitomising a high fashion, brit-cool attitude
Erin Illuminating Shampoo Erin Illuminating Conditioner Erin Quick Fix Dry Shampoo Erin Creative Styling Glue Erin Matt Styling Paste 250ml 250ml 200ml 150ml 85ml
Formulated to revitalise and boost, this Partnering its accompanying shampoo, this Quick in name, quick in performance, this For structured styles with true In line with the current trend for soft focus detoxing shampoo is brilliant at gently, yet conditioner works to re-energise and lightly convenient hair ‘life-saver’ is Erin’s favourite ‘self-expressive’ texture, this shaping glue texture with a velvet finish, this creamy, effectively removing residual styling product moisturise fine-normal hair types. product in the range and contains an odour gives the kind of edgy theatrical look that water-based paste works its magic to create build up, whilst ensuring natural looking Also helps to ease away tangles for a silky, neutralising ingredient to refresh in between Erin is renowned for. Gives a strong hold a myriad of styling options. It shapes, volume and lustrous shimmer. smooth feel whilst adding textured volume. shampooing, by helping to remove excess with shine and can be applied to damp - or moulds and separates with definition that surface oils so that manageability is restored for an even more extreme look - dry hair. shorter, choppier styles get maximum with touchable body to refresh your style. effect from.
“Naturally Beautiful - It’s the way I want to look. Backed by the technical expertise of TONI&GUYTM, my Model.MeTM range is an exclusive collection of my favourite products, infused with my delicious unique fragrance.
Products that you can trust to care for your hair.”
Haircare by Us for You epitomising true, natural beauty intelligence
Helena Super Hydrating Shampoo Helena Super Hydrating Conditioner Helena Vitamin Protection Spray Helena Radiant Styling Spray Helena Movement Balm 250ml 250ml 150ml 150ml 85ml
Scientific know-how, together with olfactory Formulated with Organic Olive Oil** to help Designed to care and nurture, this highly This amazing style maintenance spray is For sensual movement and bounce, natural elements leads the way with this gentle, restore lost moisture, this thoroughly effective protective spray - Helena’s formulated with Flexi Polymers that allow waves are made more beautiful with soft hydrating cleanser, that’s specially hydrating, gorgeously scented conditioner is favourite, is formulated with antioxidants and control with natural movement without the definition. Formulated with Organic Olive formulated to re-balance the hair and tailored to Helena’s specific request for UV filter’s to shield against environmental dreaded ‘weigh-down’, for guaranteed Oil** that helps to give shine while delivering cationic conditioners which seek out drier, something that ‘makes your hair feel as pollutants, free radicals and heat induced bounce to those natural waves. restoration to lost moisture. more vulnerable areas. With additional though it has been given a boost of damage. Panthenol gives added moisture, Gives light hold and volume whilst Drier areas are simultaneously targeted with extracts of Mulberry, Ginseng and nourishing ingredients’ and infuses each whilst humectants and intelligent maintaining the hairs’ natural tactility with intelligent conditioners. Rosemary to help protect against external individual strand with moisture, while cationic conditioners help increase levels of shine. added protective antioxidants. elements such as sun damage and conditioners navigate areas in need of more heat-induced styling. help for manageability and softness.
“As a singer and model, my hair’s got to look fabulous at all times.
As a woman and mother, I also want it to be luxurious and together with the scientific expertise and Afro hair-care knowledge of TONI&GUYTM, I’ve created a premium collection of Model.MeTM products that look, feel, and work brilliantly.”
Haircare by Us for You epitomising modern, black-british glamour
Jamelia Enriching Shampoo Jamelia Enriching Conditioner Jamelia High Gloss Blow Dry Liquid Jamelia Affinity Serum Jamelia High Maintenance Pomade 250ml 250ml 150ml 150ml 85ml
With afro/textured hair being the most fragile For afro/textured hair with a tendency Designed to aid styling control, this is This anti-frizz tamer is created to bring about Humidity control is a perennial challenge for of all, this concentrated shampoo comes towards dryness, this exceptional conditioner practically unrivalled in giving afro/textured calm resistance, providing hair with a silky, this hair type, which is why this special enriched with optimum levels of Pro Vitamin gives a dose of revitalisation with optimum hair protection from habitual heat assisted smooth finish that’s made possible with a pomade - which Jamelia loves to use, has B5 to promote natural shine with levels of Pro Vitamin B5 - combined with styling and helps to combat dullness with a blend of silicones for control. been formulated with a blend of oils to added moisture. Cationic agents help to exotic Coconut Oil to drench hair with special moisturising complex - whilst giving Additional benefits include helping to mould and sculpt graphic-led cuts whist create a smoother, glossy feel while hydration - making it healthier, smooth, great hold and reflective shine. minimise the look of split ends for combating frizzing. imparting softness. manageable and well prepared for styling. easier blow-drying and/or use of straightening irons.
biographies
Haircare by Us for You biographies
Erin O’Connor originally planned to be a dancer however her Helena Christensen is synonymous with fashion. One of an elite Jamelia was discovered by Parlophone at the age of 15, when career plan took a different route when she was spotted whilst group of international models, she has possibly had one the most she stood up in the A&R executive’s office and sang her own shopping in Birmingham in 1996. Within just a few months she diverse careers available within the modelling industry. songs acapella style. Parlophone signed her on the spot and found herself working on a Versace campaign. released the first single three years later at the tender age of 18. Her career took off instantly after meeting with two of the most She went on to have 4 top 40 hits and in 2000, was nominated She has appeared on many front covers from Vogue and Numero powerful people in the industry, Karl Lagerfeld and Peter for four Mobo Awards, winning one and was on her way to to i-D. Advertising campaigns include Chanel, Givenchy, Lindburgh. She was booked for the Chanel campaign and becoming the UK’s R&B princess. However, Jamelia fell pregnant Donna Karan, Valentino, Armani, Versace, Anne Taylor and numerous editorial shoots for Vogue within days of arriving in shortly after and she effectively put her career on hold, but Dolce & Gabbana, to name a few. Always highly in demand, in Paris and within a short period, Helena secured prominent nevertheless kept writing material. one month alone, Erin appeared in British Vogue shot by Tim contracts from leading designers on both sides of the Atlantic. Walker, US Harpers Bazaar with Julian Broad, Self Service with In 1991 she was cast in Chris Isaac’s Wicked Game video, Now a mother, Jamelia returned to the forefront with the same Magnus Unnar and Another magazine with Nick Knight. Erin also which is constantly being selected as the Sexiest Video of adour and confidence she entered the industry with. In June features in the haute couture seasons, working with Jean Paul All-Time by MTV. 2003, she re-launched her career and within a year she had 4 top Gaultier, Valentino, Yohji Yamamoto, Ellie Saab and John 10 singles and her second album, Thank You went platinum in Galliano at Christian Dior. In the past years, Helena has worked as a professional the UK selling over 500,000 copies worldwide. She subsequently photographer, shooting for various editorial magazines including: won a further three Mobo Awards including Best UK Act and Best In 2003, Erin took part in a Channel 4 documentary, which French, Italian and Spanish Vogue, French Jalouse, Dazed and Single at the Q Awards. At the age of 25, Jamelia has released challenged the public perception of models working within the Confused, Interview Magazine, Blackbook, Harpers Bazaar, her third album Walk with Me. In total, so far, she has had 7 top industry. In 2004, she hosted and art directed The Clothes Show World of Interiors and advertising clients such as Sony Ericsson, 10 singles and that she has sold over a million albums. Live at the NEC, adding some of the world’s most renowned Carlsberg, Aveda along with numerous other projects exploring fashion designers. her own personal work. She has exhibited in Tokyo, London, New As a model, Jamelia has featured on the cover of York, Berlin, Stockholm and Rotterdam. Harpers & Queen and Elle, featured in Vogue and won Best Erin’s poise, elegance and intelligence has led to a highly Female Music Star at the Elle Style Awards. Her positive image coveted association to the British Fashion Council as Vice More recently Helena turned her many talents to acting and has also attracted Pretty Polly and Reebok as the face and legs Chairman. Alongside this, she has most recently established appeared in her first feature film, Allegro by fellow Dane, Director of each brand. herself as a contributing writer to Vogue, i.D, The Times, Evening Christoffer Boe. She has an antique store in New York Butik and Standard and the Daily Telegraph. She recently appeared on a clothing range, Christensen and Sigersen. BBC Radio 4’s ‘Between Ourselves’, discussing politics and social interest in the fashion industry and has lectured and given Helena splits her time between her native Copenhagen and New talks to various universities and colleges about the world of fashion. York, where she lives with her 7 year old son, Mingus.