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Pink‘s not dead! Chione™ Electric SF90D The spirit of the ‘80s is back in focus. Break out from rigid societies and reject against mainstream and mass culture. Join the movement that’s all about celebrating fearless individuality, non-conformism and an eco-conscious lifestyle. Stand out with wild textural mixes, shrill neon and electrical synth waves. Revive the spirit of with a bold make-up statement and strong personality. Pink’s ride on the electric wave: Neon meets bright colors and beauty enthusiasts of all ages, and ethnicities express themselves with unique looks. Bold pink isn’t enough? Show attitude beyond the façade with our vegan pigment that’s good for you — and the environment. Chione™ Electric Fuchsia SF90D

An intense metallic-like effect pigment based on synthetic mica that delivers a clean, bold and bright using entirely inorganic materials. With an innovative, multi-layer technology, our -free pigment fulfills today’s most requested and desired need in the market.

No staining, bleeding or fading Unique - Rich and high chroma with superior coverage and excellent photostability Push it to the limit

Chione™ Electric Fuchsia SF90D has no application or color 1 Limelight high coverage restrictions. Whether used in eyeliner, blush, or lip gloss, Fluorescent this pigment covers a unique color palette – from light pink to dark . Combine with traditional colorants and effect This high coverage lipstick in a matte finish pigments to elevate your applications. delivers a bold coral color with a flash of unexpected blue to create a fluorescent effect. Get to know our four vibrant formulations based on Chione™ Electric Fuchsia SF90D. Revive the spirit of pink with fuchsia eyes, lashes, coral lips and a rosy glow. 2 Velvet Underground eye shadow trio Electric Fuchsia, Punk Rock Purple, and Legit Customize your look with a trio of velvety smooth eye shadows that deliver high pigmented color.

3 Bronzing contour cream Beach Just like butter, this bronzing contour cream has 1 a soft texture that is easy to blend into the skin. With a high color payoff, use a little for a natural contour look and build for drama.

3 Rosy Glow jelly Bubblegum Blush Elevate your “blush moment” by adding a radiant and rosy glow with a highlighting blush in a jelly texture that delivers the perfect pink to the cheeks.

2 4 Prismatic Glass mascara Dramatic Purple A light weight, water-based mascara that delivers

4 a deep purple hue with a bold sparkle effect. Express your pink side

Please contact us to learn more about Chione™ Electric Fuchsia SF90D and the associated formulations.

[email protected]

Visit our website: www.colors-effects.basf.com

The data contained in this publication are based on our current knowledge and experience. In view of the many factors that may affect processing and application of our product, these data do not relieve processors from carrying out their own investigations and tests; neither do these data imply any guarantee of certain properties, nor the suitability of the product for a specific purpose. Any descriptions, drawings, photographs, data, proportions, weights, etc. given herein may change without prior information and do not constitute the agreed contractual quality of the product. The agreed contractual quality of the product results exclusively from the statements made in the product specification. It is the responsibility of the recipient of our products to ensure that any proprietary rights and existing laws and legislation are observed. When handling these products, advice and information given in the safety data sheet must be complied with. Further, protective and workplace hygiene measures adequate for handling chemicals must be observed. ® = Registered trademark of BASF SE