GAMES REPORT/// START EXECUTIVE SUMMARY The second 100% Pure Winter Games has ended with its place in the world of My thanks, as chairman, go to those financial supporters and to Snow Sports NZ, the Federation firmly established. We cannot have hoped for better so early in the development Internationale du Ski, Ticket to Ride (TTR), the Association of Free Ski Professionals (AFP), the of the event. Our international reputation is built on high quality organisation, world-class International Paralympics Committee (IPC), the World Federation, the International venues, ideal training opportunities and a high level of competition. Our relaxed Kiwi Triathlon Union and the Ice Skating Union for their critical support in delivering high-quality environment makes Winter Games unique in the world of winter sports. athlete-focused competitions. Importantly, the Winter Games are helping to further develop strong alliances with our winter Finally my thanks goes to the many volunteers who help deliver the Winter Games events, sports friends in Asia and North America. The IOC decision to allocate the Winter Olympics to sometimes in very trying conditions and at unsociable times of the day or night. Their names Korea is very welcome and is an exciting opportunity to grow the profile of winter sports in the have been included in this report in recognition. A special acknowledgement goes to Board region. We can now look forward to building a close relationship with Pyeongchang 2018 over member Chris Doig, who passed away after the Winter Games. His contribution to the Games the next seven years. was deeply valued by us all. For 2011 we added the sports of winter triathlon, adaptive snowboard cross and short track Now let us focus on 2013 when the 100% Pure New Zealand Winter Games will be held just speed skating, and Mt Hutt and Methven township hosted the alpine ski racing Super G and six months prior to the Winter Olympics – an opportunity for the world to come, train, a Big Air. Another innovation was adding an extensive festival programme in Queenstown, compete, and push the boundaries once again. Wanaka and Methven, that built a significant off-mountain Games atmosphere. Particularly successful was moving the awards ceremonies downtown to ensure a greater involvement and visibility within the local communities. Once again we received a high level of international media interest. Fifteen television programmes were distributed internationally, media uptake of Games images was double that of 2009 and our own social media marketing came of age. We do, though, still have some work Sir Eion Edgar. to do within New Zealand to increase media understanding and interest in snow and ice sports. Chairman Winter Games NZ Trust We continue to receive excellent support from our commercial sponsors, the New Zealand Government, the regional tourism organisations and the many Trusts that provided grants. In the current international economic climate it is encouraging that our partners continued to support the Games and helped ensure that we remain financially strong. THE 100% EVENT RESULTS: One thousand world stars of Slalom, Giant Slalom, Snowboard, Freeski, Cross Country, Winter Triathlon, FIS Australia New Zealand Cup Curling, , , Speed Skating and more gave it 100% at the hottest elite event on the Michael Hill Watches Giant Slalom ladies 1 Veronika Zuzulova SVK Michael Hill Watches Adaptive GS sitting men 1 Jong Seork Park KOR international circuit – Winter Games NZ! It doesn’t get any better than this –100% unmissable snow action by 2 Annie Winquist NOR 2 Stephen Lawler USA 3 Celina Hangl SUI 3 Mark Soyer AUS day and 100% party action by night – and it all happened here in our beautiful Southern Alps. Michael Hill Watches Giant Slalom men 1 Warner Nickerson USA Michael Hill Watches Adaptive GS standing men 1 Cameron Rahles-Rahbula AUS 2 Marcel Mathis AUT 2 Ralph Green USA 3 Colby Granstrom USA 3 Patrick Parnell USA

Michael Hill Watches Slalom ladies 1 Veronika Zuzulova SVK Michael Hill Watches Adaptive Slalom standing men 1 Adam Hall NZL 2 Kristine Gjersten Haugen NOR 2 Cameron Rahles -Rahbula AUS 3 Priska Nufer SUI 3 Ralph Green USA

Michael Hill Watches Slalom men 1 Will Brandenburg USA Michael Hill Watches Adaptive Slalom sitting men 1 Jong Seork Park KOR 2 Rainer Schoenfelder AUT 2 Heath Calhoun USA 3 Lars Elton Myhre NOR 3 Peter Dunning GBR

Michael Hill Watches Super G ladies 1 Taylor Rapley NZL Michael Hill Watches Adaptive Slalom visually impaired women 1 Melissa Perrine AUS 2 Lucie Tait - Jamieson NZL 2 Jae Rim Yang KOR 3 Rikke Gasmann - Brott NOR Michael Hill Watches Adaptive Super G standing men 1 Cameron Rahles -Rambula AUS Michael Hill Watches Super G men 1 Daniel Ericsson SWE 2 Hiraku Misawa JPN 2 Calle Lindh SWE 3 Ralph Green USA 3 Doglas Hedin SWE Michael Hill Watches Adaptive Super G sitting men 1 Heath Calhoun USA 2 Jong Seork Park KOR IPC ALPINE SKIING 3 Mark Soyer AUS Michael Hill Watches Adaptive GS visual impaired ladies 1 Melissa Perrine AUS Michael Hill Watches Adaptive Super G visually impaired women 1 Melissa Perrine AUS 2 Kelly Gallagher GBR 2 Kelly Gallagher GBR 3 Jae Rim Yang KOR 3 Jae Rim Yang KOR RESULTS: CROSS COUNTRY SKIING The FIS and adaptive freestyle cross country races on Tuesday the 16th were cancelled due to bad weather

FIS Australia New Zealand Cup IPC Cross Country skiing

15 km Classic men 1 Kris Freeman USA 10 km Classic ladies- standing 1 Shoko Ota JPN 2 Andrew Newell USA 2 Momoko Dekijima JPN 3 Alex Harvey CAN 3 Yurika Abe JPN

10 km Classic ladies 1 Justyna Kowalczyk POL 15 km Classic men standing 1 Yoshihiro Nitta JPN 2 Sumiko Shigaki JPN 2 Hoon O Sung KOR 3 Seul-Gi Nam KOR 10 km Classic ladies - sitting 1 Colette Bourgonje CAN Sprint men 1 Andrew Newell USA 2 Vo-Ra-Mi Seo KOR 2 Kris Freeman USA 3 Sarah Edwards USA 3 Simeon Hamilton USA 15 km Classic men - sitting 1 Chris Klebl CAN Sprint ladies 1 Natalia Korosteleva RUS 2 Justyna Kowalczyk POL Sprint ladies- standing 1 Shoko Ota JPN 3 Maria Davydenkova RUS 2 Momoko Dekijima JPN 3 Abe Yurika JPN

Sprint men standing 1 Yoshihiro Nitta JPN 2 Hoon O Sung KOR

Sprint ladies - sitting 1 Vo-Ra-Mi Seo KOR FIS Super Continental Cup and AFP silver * level FIS Continental Cup and TTR 3 * level FREE SKIING & SNOWBOARD Air New Zealand Free Ski Slopestyle ladies 1 Devin Logan USA Air New Zealand Snowboard Slopestyle ladies 1 Jamie Anderson USA RESULTS: 2 Kim Lamarre CAN 2 Charlotte van Gils NED 3 Dara Howell CAN 3 Rebecca Torr NZL Air New Zealand Free Ski Slopestyle men Gus Kenworthy USA 1 Air New Zealand Snowboard Slopestyle men 1 Torgeir Bergrem NOR Jossiah Wells NZL 2 2 Antoine Truchon CAN Nicholas Goepper USA 3 3 Maxence Parrot CAN Halfpipe ladies Free Ski 1 Devin Logan USA 2 Jen Hudak USA Big Air ladies Snowboard 1 Silvia Muttenmiller GER 3 Maddie Bowman USA 2 Abby Lockhart NZL 3 Shelly Gotlieb NZL Halfpipe men Free Ski 1 Gus Kenworthy USA 2 Jossiah Wells NZL Big Air men Snowboard 1 Maxence Parrot CAN 3 David Wise USA 2 Antoine Truchon CAN 3 Milu Multhaup-Appleton NZL Big Air ladies Free Ski 1 Devin Logan USA 2 Jen Hudak USA FIS Australia New Zealand Continental cup 3 Rose Battersby NZL Jucy Snowboard Cross ladies 1 Belle Brockhoff AUS Big Air men Free Ski 1 Joss Christensen USA 2 Alexandra Lockie AUS 2 Kai Mahler SUI 3 Karen Iwadare JPN 3 Jossiah Wells NZL Jucy Snowboard Cross Men 1 Alex Pullin AUS FIS Super Australia New Zealand Continental cup 2 Cameron Bolton AUS Jucy Ski Cross ladies 1 Fanny Smith SUI 3 Chris Mahaney USA 2 Katya Crema AUS 3 Mitchelle Greig NZL WSF Para- Snowboard World Cup Ladies 1 Amy Purdy USA 2 Nicole Roundy USA Jucy Ski Cross Men Scott Kneller AUS 1 3 Cristina Albert USA 2 Anton Grimus AUS Kevin Amacker SUI 3 WSF Para- Snowboard World Cup Men 1 Evan Strong USA 2 Carl Murphy NZL FIS World Cup Half Pipe 3 Keith Gabel USA LG Snowboard FIS World Cup Half pipe ladies 1 Xuetong Cai CHN 2 Holly Crawford AUS 3 Ursina Haller SUI LG Snowboard FIS World Cup Half pipe Men 1 Janne Korpi FIN 2 Yiwei Zhang CHN 3 Dimi De Jong NED RESULTS: Winter Triathlon Short Track Speed Skating New Zealand & Oceania Championship ISU Sanctioned Open men 1 Andy Pohl NZL Kia 500m Senior Men 1 Dong-Hwan Lee KOR 2 Gavin Mason NZL 2 Yi-Ra Seo KOR 3 Axel Reiser NZL 3 Ronnie Caldecutt AUS

Open Ladies 1 Justyna Kowalczyk POL Kia 500m Senior Ladies 1 Eun Ja Jung KOR 2 Joanna Williams IRL 2 Ba-Ra Jung KOR 3 Jessica Simpson NZL 3 Deanna Lockett AUS

Curling Kia 1000m Senior Men 1 Ae-Hoon Kim KOR WCF Sanctioned 2 Dong-Hwan Lee KOR 3 Yi-Ra Seo KOR Fours Tournament Fours men 1 Korea Kia 1000m Senior Ladies 1 Eun-Ja Jung KOR 2 China 2 Ba-Ra Jung KOR 3 Australia 3 Deanna Lockett AUS

Fours Ladies 1 Korea Kia 1500m Senior Men 1 Yi-Ra Seo KOR 2 China 2 Se- Yong Park KOR 3 Japan 3 Dong-Hwan Lee KOR

Mixed Double Tournament 1 Hungary Figure Skating Kia 1500m Senior Ladies 1 Ba-Ra Jung KOR 2 Japan ISU Sanctioned 2 Eun-Ja Jung KOR 3 Deanna Lockett AUS 3 New Zealand Kia Senior men 1 Nicholas Fernandez AUS Maria Davydenkova RUS 3 2 Cameron Hems NZL Kia Senior Mens Relay 1 Korea 3 Andrew Dodds AUS 2 Australia Kia Ice Hockey Tournament 3 New Zealand 1 Australia Kia Senior Ladies 1 Min Jeong Kwak KOR 2 New Zealand 2 Morgan Figgins NZL Kia Senior Ladies Relay 1 Korea 3 China 3 Zara Pasfield AUS 2 Australia COUNTRIES Australia China France Japan New Zealand Austria Chinese Taipei United Kingdom Korea Norway Slovakia Belgium Czech Republic Germany Latvia Peru Spain British Virgin Islands Denmark Hungary Malaysia Poland Sweden Canada Spain Ireland Monaco Russia Switzerland Cayman Islands Finland Italy Netherlands Singapore of America

COMPETITORS & TEAM MANAGEMENT Competitors Management Snowboard 198 65 Adaptive snowboard cross 16 5 Alpine Ski Racing 251 104 Adaptive ski racing 25 15 Cross country skiing 46 17 Adaptive cross country skiing 9 4 103 32 Winter triathlon 20 1 Curling 70 25 Ice Hockey 68 15 Figure skating 39 25 Short track speed skating 42 25 887 333 MEDIA: ONLINE COVERAGE The above snapshot shows the diversity of coverage received and that it was not restricted to specialist winter sports sites only. The following diverse selection of sites where editorial The event received extensive online media coverage. A Google search for Winter Games Media Accreditation PRINT MEDIA coverage, rather than posted press releases, was received further enforces this: New Zealand returns over seven million listings making an in depth analysis beyond the There were almost 200 accredited media from fourteen countries: Australia, Austria, Bulgaria, A total of 183,586 sq cm of coverage including 580 images was received from New Zealand scope of this summary. • New York Times • Newschoolers Canada, Czech Republic, Finland, Germany, Italy, Japan, Netherlands, New Zealand, Singapore, media with a circulation of 23,852,388 generating an approximate 57,245,731 editorial hits. • Morning Herald • ESPN Switzerland and the USA). These were a mixture of journalists, photographers, videographers There was still a strong focus on South Island newspapers although there was an increase in The top 10 listings on searching on Google.com are: • The Telegraph • Downdays and TV production companies. the combined national/North Island coverage over 2009 event. Coverage by the NZ Herald, Herald 1. Official Winter Games site 6. World Curling Federation site • Channel 5 – USA • FIS on Sunday, Sunday News and Sunday Star Times was improved with a total of 19 articles. The 2. Tourism New Zealand web site 7. Apple iTunes for iPhone app breakdown is as follows: • CNN • Ski Mag RADIO 3. ESPN 8. Various videos – YouTube and Freecaster 14% North Island • Thefirstpost.co.uk (The Week) • Palm Beach Post Mediaworks was again the radio partner for the Winter Games. Mediaworks utilised five station 4. Eventfinder 9. Wikipedia 14% National • Transworld • Beehive (NZ Government) brands on a network basis and local stations in , Queenstown and Christchurch to deliver 5. Site promoting SmartPhone app 10. Outside Magazine (USA) a comprehensive promotional campaign. In addition there were a number of special initiatives: 72% South Island • Denver Post • India Times The Edge – The Edge are very much youth focussed delivering the biggest audience in New Zealand of 10 – 34 year olds. For two weeks The Edge Drive Show ran a Network promotion Throughout the coverage the key messaging of the Games was communicated successfully offering the listeners a chance to attend the Snowboard Half Pipe World Cup. There were live with a mix of results, editorial and profile driven stories. The Sunday Star Times ran a series of crosses and attendance by The Edge for the Half Pipe and the Closing Ceremony. Internet four competitions throughout June and July offering readers the opportunity to win trips to the promotion on theedge.co.nz. Methven, Dunedin, Queenstown and Wanaka. More than 5,000 entries were received. LiveSPORT – In conjunction with Prime TV and The Crowd Goes Wild, LiveSPORT gave a way a trip for two to attend the Winter Games in Queenstown. For the final week of the Games LiveSPORT broadcast live from Queenstown supported by credits during every news bulletin News agencies throughout the day. Internet promotion on radiolivesport.co.nz. A number of stories were generated via the NZPA Newswire and Associated Press, especially The Rock – Offered listeners the chance to win a trip to the Methven Big Air.Provided the mcs amongst NZ regional titles. It is likely that international coverage also resulted from this channel. for the Big Air. This promotion was hugely popular. The Rock also focussed on the ice hockey. Internet promotion on therock.net.nz. International More FM - Queenstown and Wanaka focussed promotion on curling and the downtown Coverage tracked in online versions of international print media suggests that coverage is activities. Dunedin promoted the figure skating, speed skating and the Comedy Roadshow. widespread but the difficulty of obtaining clippings makes exact measurement difficult.e W know RadioLIVE – Internet promotion on radiolive.co.nz. that publications as varied as the Australian Financial Times, the Adelaide Advertiser and the In addition to marketing activity across the MediaWorks stable of outlets, the following editorial New York Times produced articles and/or images from the Games. coverage was received: Interviews on Radio Sport, Radio New Zealand National, Radio Wanaka and Newstalk ZB. SOCIAL MEDIA Global Coverage A strong emphasis was put on social media this year. The number of Twitter followers more than New Zealand News was commissioned to maximise and monitor the international television doubled to 462 and the number of Facebook followers, also more than doubled to 2,857. coverage. New Zealand News states that the 100% Pure New Zealand Winter Games 2011 has, Key elements of the campaign included four teaser videos that were posted once a week in the without doubt, a higher profile than 2009. The VNRs proved to be highly successful with many four week leading up to the Games featuring some of the sports’ top names and profiling the broadcasters adding the content to their libraries for future use. Winter Games venues. Each episode received between 1,000 and 4,000 views. .Feedback has also been that the production was very good and content visually appealing. During Winter Games a dedicated staff member blogged, took images and regularly updated all Coverage of the event was delivered to broadcasters and on-line media outlets in one of social media feeds. Post views on Facebook during the length of the Games topped at 717,593. two ways. Destination Queenstown also produced pre-Games teaser for the web and Michael Hill Watches 1. FTP server: Daily highlights of key events with associated shot list. produced a series of video clips during the Games for the internet. Leveraging of the games by 2. Satellite: Sports news b-roll package with associated script and shot list. sponsors and partners was considerably more than in 2009. The main demographic interacting with the social media was male aged between18-24 (24%) Usage Potential audience followed by male aged between 25-24 (18%). 15 broadcasters accessed VNR footage via FTP: 101,700,000 18 broadcasters accessed b-roll footage via satellite: 197,872,000 TELEVISION 100 confirmed on-line outlets: 25,344,128 73 broadcasters received via the European Broadcasting Union: 300,000,000 For 2011 Kinetic Media was contracted to produce 15 highlights programmes (12x half hour and 3x one hour) during the Winter Games as well as daily video news releases (VNRs). These were 23 broadcasters received via the Asian Broadcasting Union: 120,000,000 broadcast by our host broadcaster, Sky Television, daily at 9pm on Sky Sport 3 with repeats the Total potential worldwide audience 744,916,128 following day on Sky Sports 1 and 2. The programmes were also repeated on the Sky Highlights Channel in a rotating format. Domestic Coverage TVOne News TV3 News TV3 News live broadcast from Queenstown on four nights TV3 20/20 – item on the Wells Family Crowd Goes Wild Prime News Maori TV Region / Country Broadcaster Potential audience Satellite distribution Agency distribution Europe Euronews 5,200,000 A 13-minute b-roll package was produced using highlights from the daily VNRs. This was Pan European EBU Eurovision 73 broadcasters potential audience 300,000,000 distributed to television newsrooms via APTN’s daily satellite service. The following broadcasters Pan Asian Channel News Asia 16,000,000 have used footage from the b-roll. Pan Asia ABU Asiavision 24 broadcasters potential audience 120,000,000 Global Extreme Sport 40,000,000 Total potential audience 420,000,000 Australia ABC 750,000 Region / Country Broadcaster Potential audience Australia Skynews 50,000 Pan European Eurosport 2 3,500,000 A number of others are known to have recorded the footage but have yet to use: China CCTV5 30,000,000 Pan Asia Channel News Asia Already accounted for with VNR Finland YLE 400,000 Pan Asia ESPN Star 95,000,000 Agency SNTV Germany Deutsche Welle World 800,000 China CCTV 5 Already accounted for in VNR Reuters TV Germany Vox 900,000 China CCTV 9 80,000,000 Eurovision ‘Emotions’ Magazine Switzerland SF1 500,000 Japan NTV 1,200,000 Regional Euronews UK BSkyB 1,200,000 Norway TV2 110,000 France France 3, ‘Tout le Sport’ UK Producer TWI not available Sweden SVT Sport 180,000 France 24, News/Sport USA CNN 2,200,000 Sweden TV3 Sporten 200,000 L’Equipe TV USA ESPN 1,200,000 Germany N24 600,000 Norway NRK: USA Fox News 2,500,000 Germany Deutsche Welle Sport 900,000 Italy RTI / MEDIASET Canale 5 Austria ATV 400,000 Europa 7 Total potential television audience worldwide: 101,700,000 Switzerland TSR1 News 510,000 Corriere Dello Sport UK/worldwide BBC World 15,000,000 ANSA News Agency On-line distribution Eurovision - Sports News Not available Germany ZDF, News/Sport In addition to providing the above broadcasters with daily VNR updates, a wider notification was ARD also sent to the World Television on-line sports media database. This achieved some success as USA WXIA NBC Affiliate Atlanta 27,000 detailed below. During the course of monitoring the on-line results, a number of websites have USA WPVI ABC Affiliate Philadelphia 45,000 RTL been picked up that appear to feature the Winter Games as a result of other PR around the event. Austria ATV, News/Sport Rather than exclude these, they have been left in the reporting to ensure they are not missed. Total potential audience: 197,872,000 Austria 9 TV, Sport ‘Sport-Lights’ Magazine Known Unique Monthly On-Line Viewers – 25,344,128 Switzerland Teleclub, Sport magazine programme RTSI (Italian language TV) 1 Potential audience figures are based on published average daily numbers for sports news programmes. FIS Distribution IMAGE DOWNLOADS The factors that affect media interest include the profile of competitors, countryange r of competitors, the opening days were large as media focussed on a new event. Towards the final The FIS, through In Front, distributes news coverage to over 100 national broadcasters plus a 25 Once again we worked with Getty Images which allowed us to gain coverage in publications days of the Games the media were starting to increase their Rugby World Cup coverage. minute episode dedicated to the Snowboard Half Pipe World Cup. Information on the international outside our expected reach e.g. New York Times, The Week and CNN. Just over 6,800 images television audience is not available until the end of the World Cup season. However, we know that were downloaded over the course of the Games by 174 publications in 37 countries. The largest Noticeably the web sites have a larger appetite for images than ever before, we have improved the rights holders to the 25 min highlights are: number of images was downloaded by media in the USA, followed by New Zealand then our deliver mechanism online allow easier access to images, Getty Images increased database, Australia. greater international media awareness of Winter Games, greater range of athletes images Europe, Asia Eurosport available, countries participating, and sports. These download details do not take into account that all images taken at Winter Games 2011 Finland MTV3 were also distributed to Getty Images customers by their “live FTP” and “API” services. The France Orange Live Feed service is the most popular way of media clients receiving Getty images, but it is Downloads By Publication Russia NTV Plus impossible to account for the volume of images downloaded from this service. Total Number of Publications 174 Austria ORF Volume Download By Event Titles Number of Downloads Canada Shaw Media/Rogers Sportsnet Total 6,817 Zimbio 1258 Denmark TV2 Epoch Times 627 Norway NRK Day 1 Figure Skating 604 Il Post srl 118 Slovenia RTV Slovenia Day 2 Figure Skating Gala 587 Assennara 106 Sweden SVT Day 10 Giant Slalom Men 524 snow.co.nz 96 Turkey Sarah Day 8 Freeski Big Air 465 Yahoo! Entertainment 86 UK ESPN Day 6 Free Ski Slopestyle 419 Snow Sports NZ website 81 USA Universal Sports Day 1 Cross Country 15/10km Classic 384 Snowboarding.com 74 Day 5 Freeski Half Pipe 341 Cineymas 70 Day 16 Snowboard Half Pipe Finals 301 Fairfax Digital 67 Day 11 Giant Slalom - Womens + Adaptive 277 Fotobank Russia 62 Day 8 Curling 277 www.curling.org.nz 60 Day 9 Snowboard Slopestyle 268 Pop Magazine 59 Day 7 Snowboard Cross 257 Eurosport Television Ltd 55 Day 12 Snowboard Big Air 243 Spox Media GmbH 51 Notes: Other Countries • www.zimbio.com - one of the fastest growing web publications and one of the 10 most China Romania Sweden popular magazines on the web. Read by over 20 million people each month. Luxembourg United Arab Emirates Thailand • www.theepochtimes.com – an online and free print magazine publish in 17 languages in 33 countries across five continents. Austria Greece Finland • http://www.ilpost.it/ - Italian news website France Japan Malaysia • Note major sites like BBC, Yahoo, etc also all had feeds

Downloads By Country Total Number of Countries 37

Country Number of Downloads United States 4107 New Zealand 770 Australia 744 United Kingdom 199 Italy 183 Israel 140 Canada 96 Germany 74 Mexico 74 Austria 64 Russia 62 Brazil 42 New Caledonia 34 Bulgaria 29 Switzerland 26 THE DOWNTOWN Most successful was the move to hold the award ceremonies for the snow sports down town in Wanaka, Queenstown and Methven at the end of each day. These Central Lakes Trust Award Ceremonies proved to be a very well received and we plan to expand on this concept in 2013. We were also encouraged by the success of the Winter Games managed events and will look to grow these in 2013. Showing most promise were: • Kia Figure Skating Gala Performance An extensive Downtown Sessions was introduced this year, to • NZOne Skydive Adventure Film Festival complementthe sports competitions, with the following objectives: • AJ Hackett Bungy Adventure Expo • Provide quality entertainment and activities for visitors and locals in order to attract a broader • Jucy Winter Games Meltdown Concert range of participation in the Winter Games In addition, we partnered with key events that had the potential to add to the total atmosphere • Develop a unique environment for athletes and encourage their interaction with spectators and entertainment provided for visitors to the Winter Games. The large crowds attracted to these • Help develop the Winter Games name by increasing its brand presence through the use of events added significantly to the downtown atmosphere of the Winter Games. festival type events • Provide additional income for the Winter Games through ticket sales and sponsorship • Parklife Invitational Rail Jam - Queenstown • Octagon Rail Jam - Dunedin • Methven Big Air • Methven Heritage Centre Grand Opening of the NZ Alpine & Agriculture Encounter • Queenstown Beer Festival Winter Games NZ Board ECONOMIC BENEFITS Winter Games NZ Staff The economic benefit to New Zealand from the training and competition opportunities provided in Otago and New Zealand from snow sports is significant Arthur Klap (CEO), Mags Helles, Jane Todd, but the following results are purely for the additional benefit provided by hosting Victoria Murray-Orr, Malcolm Blakey, Anna Michael Sidey the Winter Games NZ. 1,262 (85%) PARTICIPANTS FROM OUTSIDE OF OTAGO/CANTERBURY Hiatt, Kyla Davies, Lynne Klap, Geoff Hunt, 71%, OR 896 SOLELY IN REGION FOR EVENT Sir Eion Edgar Iona Sanders, Wayne Cafe, Gill Boyd, Jess (Chairman) Ron Anderson Competitors, Team Management Arthur Klap (CEO) Townshend, Sophia Leon de la Barre, Pam Paul Allison Jane Huria To gauge the direct expenditure by competitors and team management an AVERAGE EXPENDITURE OF VISITORS = $1,139 Gray, Nelson Ede, Laura Hedley, Aaron Joy, on line survey was undertaken. The event attracted 1,390 competitors, team (RANGE OF EXPENDITURE + / - 25% = $854 TO $1,424) Chris Tapley, Sam Lind, Charlotte Wallace. Lisa management and media with 85% of these from overseas. Around 71% of these Guy, Alex Dorr, Philip Schulze, Hamish Allen, visitors indicated that they had travelled to the regions primarily to attend the Jon James, Lucy Blackmore, Amanda Keef, DIRECT EXPENDITURE = $5.09M (range $4.74m - $5.45m) Games. This equates to 896 visitors. The average length of stay during the Games Caroline Burt, Kat Ralph,Sue van den Heuvel, DIRECT VALUE ADDED = $2.37M ($2.22m - $2.52m) was 11.4 days. The total average length of stay of participants before, during and Anna McConvile, Jenny McLeod, Janine DIRECT EMPLOYMENT – 46 FTES (41 – 51) after the event was 16.7 days. Holland, Tania Pilkington, Gillian Thomas. Expenditure results from the survey were variable with a low daily average spend TOTAL EXPENDITURE = $8.73M ($8.11m - $9.36m) of $99 per day compared with $299 in 2009. The results below therefore show a TOTAL VALUE ADDED = $4.30M ($4.02m - $4.58) spread that allow for a 25% variation in the daily spend. TOTAL EMPLOYMENT – 75 FTES (range 68 – 82) Including the impact before and after the event, the direct expenditure from those directly associated with the event is estimated to be up to $12.86m, while total WIDER ECONOMIC BENEFIT value added estimate could be as much as $6.16m. (INCLUDING IMPACT BEFORE, DURING AND AFTER EVENT)

DIRECT EXPENDITURE ESTIMATE = $6.69M ($5.92m – $7.44m) DIRECT VALUE ADDED ESTIMATE = $3.62M ($3.14m - $4.08m)

TOTAL EXPENDITURE ESTIMATE = $11.54M (range $10.2m - $12.86m) TOTAL VALUE ADDED ESTIMATE = $5.57M (range $4.96m - $6.16m)

Absent: Chris Doig Games Awareness, Interest and Perceived Impact Winter Games NZ A nationwide survey of 1,000 New Zealanders aged between 16-64 years showed that 15% of people were aware of the 100% Pure New Zealand Winter Games with 34% interested in at- tending the Winter Games. This climbed to 67% of snow sports fans so there is a ready market Tourism Marketing: for the Games. There was also strong support for the Games with over half (55%) agreeing that For 2011 marketing was undertaken to attract additional visitors from Australia and from hosting the Winter Games definitely will improve the image of New Zealand internationally and outside the Otago and Canterbury regions. The difficult international economic conditions, 50% agreeing that the Winter Games definitely will increase Kiwi’s sense of pride. the Canterbury earthquake and the Rugby World Cup have combined to make 2011 a dif- Interestingly, the snow sports stars like Jossi and Byron Wells, Shelly Gotlieb and Janina Kuzma ficult year for non-RWC tourism. The late finalisation of the full Games programme also had a level of awareness ( 14.0 – 18.0%) that was similar to Ryan Nelson, Sarah walker, Bevan meant that there were very few Winter Games travel packages developed and so monitor- Docherty and Jessie Ryder. Also, prior to the Winter Games, the level of interest in the Games ing the number of visitors has proved too difficult. It is clear, though, that the number of (13%) compared very favourably with Netball ANZ Championship (17%), NBL Basketball (15%) visitors to Otago and Canterbury specifically for the Winter Games fell well short of target. and National Bank Cricket Series (14%). Though no estimates of economic impact from these Games tourists, anecdotal evidence The 100% Pure New Zealand Winter Games is poised to become a centre piece of New Zealand sport. and on site surveys would indicate that the total number of additional visitors would at least match the competitor and team support numbers. The Games tourist generally stayed for at least 6 days with surveys indicating that 40% being in the area for 6-10 days. Level of Satisfaction There was a high level of satisfaction among participants, with 82% of those surveyed indicating that they were very satisfied (23%) or satisfied (59%) with the overall event. Team Managers were 100% and the media 88% extremely satisfied or satisfied. These are all very encouraging and positive results. Knox Investment Partners Erna Spijkerbosch Joy Leslie Simon and Mary Stamers- Smith FINANCES: PATRONS: Roger and Sue Macassey Terry and Susan Stevens Chris and Dayle Mace Mark Stewart and Ainsley Walter The Winter Games New Zealand Trust is indebted to the many individuals and businesses that Income: 2011 (2009) MacTodd Ken and Jenette Swain supported the 2011 Winter Games by becoming patrons. This support was once again critical in Sponsorship, patrons, grants and sales $3,741,244 (3,231,578) Malloch McClean Dr Andrew and Annie Swan enabling the Winter Games to be so successful. Graeme and Eunice Marsh Tony and Kaye Sycamore Anatole and Melissa Masfen Philippa Lady Tait Expenditure: John Martin Mark and Jane Taylor Cardrona Hotel Alan and Cecilie McKenzie Geoff Thomas Sports $388,648 ($869,149) FOUNDING PATRON Sir Eion and Jan Edgar Cook Brothers Construction Metro Realty Dunedin Unichem Wilkinsons Pharmacy Venues $246,547 Colliers International Mitre 10 Mega Dunedin Mark and Sally Verbiest Transport & accommodation $439,165 ($36,800) SPECIAL PATRON Commodore (Copthorne) Christchurch Millbrook Resort Vero Insurance NZ Cookie Time David Levene Foundation New World Wakitipu David and Annette Wale Media $193,414 ($135,615) Derek & Chris Daniell Sport Sir Tim and Prue Wallis Television $338,970 ($316,300) Adam and Anna Edgar Alistair Nicholson Wanaka Wyndham Resort HONORARY PATRON Hamish and Victoria Edgar Over The Top Peter and Jane Wardell Marketing $595,471 ($140,523) Chris Doig & Suzanne Prain Jonty and Amber Edgar Pack and Send Queenstown Westmed Finance Ceremonies & Special Events $173,982 ($169,226) Edinburgh Securities Limited John and Sally Palmer Westwood Group Holdings Festivals $146,565 BUSINESS PATRONS Marc & Agustina Ellis Paper Plus Queenstown Airport Whitestone Cheese Auckland International Airport Corporation Escape Clothing (Wanaka) Michael and Kaye Parker Management & Administration $768,775 ($597.859) Ferrymead Mitre 10 Mega Fergburger Patearoa Station WINE PATRONS Volunteers $372,218 ($372,621) Queenstown Airport Corporation Bill & Doris Fello Ray and Val Pike Hawkshead Vineyard Other $24,120 ($7,909) Stephen and Virginia Fisher George Pinckney Northburn Station PATRONS Forsyth Barr Pinewood lodge Rockburn Wines A Woman’s Touch Kent & Gaye Gardner Pioneer Capital Partners Tora Bay Wines $3,687,876 ($3,212,241) Alan A’Court and Prue Flacks Warwick Goldsmith & Jackie Gillies Alan and Brigie Pollock Two Degree Wine Alivate Restaurant and Bar Alan and Kay Gray Tom and Margo Pryde Van Ash Wines Ron & Liz Anderson The Good Group Racers Edge Wanaka Net Operating Surplus: $53,368 ($19,337) Greylands Ridge Vineyard Will & Jennifer Anglin Tony Hall Jolyon and Georgina Ralston Quartz Reef Aotea Electric Queenstown Hillend Station Real Journeys Chard Farm Asset Management Ken & Jennifer Horner Rockwood Trust Brennan Wines AWS Legal House of Travel - Otago Philip and Joce Sanford Graham and Maxine Inglis Joan Baker & Martin Hawes Michael and Kate Sidey FRIENDS OF THE GAMES John Beattie Deanie Johnstone Skyline Queenstown Co-Investor Mark & Margaret Benseman David and Brigit Kirk Snowvision John and Sue Knowles Broken Shed Derek and Clare Kirke Southern Discoveries Medrecruit Dr Nick Brown Doug and Carolyn Kirkpatrick Don and Jan Spary

We thank the following who gave of their time, energy and enthusiasm voluntarily to deliver the Winter Games NZ 2011: Julia Centeno Leigh Thevenard Martin Barwood Paul Gill Ruth Pilkinton Susan Shangle Adrian Mueller Beau Rapley Christian Riefenberg Elizabeth Kesang Gigi Lui Jaden Beange Julian O’Neale4 Leisa Morton Mathilde Capron Paul Stoneman Sabrina Perrissin Fabert Susan Todd Aimee Paardekooper Becky Weston Christina Levy Ella Hardman Gouke Leek James Benington Juliane Rauhe Leon Butler Matt Rhodes Paula Della Croce Sally James Susan Chittock Akiko Nakajima Belinda Reynolds Christine Lawrence Ema Kunstova Graeme Rodwell James Scott Julie Rich Leonardo Fernandes Matthew Stewart Paula Parker Sam Parsons Susanna Townshend Alan Waldron Ben Phillipson Christine Johnston Emile Bomer Graham Dillon James Tolich Justin Stowell Leonie Spooner Matthew Arrowsmith Pauline Brown Sara Longe Suzanne Pazandak Alastair Smaill Ben Millar-coote Christopher Mark Emilia Duzdevich Grant Bean Jan Wood Justine Holmes Leroy Midgley Maureen Kernick Pedro Cordova Sara Perley Suzanne Cunningham Alexander Kirkwood Ben Hull Christy Brennan Emilie Malaise Grant Winsloe Janet Beale Justine Cua Linda Pierce Mayumi Kurata Perry Coulter Sarah MacGibbon Suzanne Wright Alexander Knowles Bernice Knowler Cindy Ootes Emily-jane Murley Greg Sligo Janet Leong Kalon Moore Lindsay Stevens Meridee Beange Peter Duff Sarah Tranmer Sylvain Gaude Alexandra Saunders Bill Gaze Claire Spencer Emilyne Cholat Guy Boanas Janey Johnston Karen Mitchell Lisa Barker Michelle Wilkins Peter Smith Sarah Whitworth Tam Holt Alexandra Wolff Billy Roberts Cleone Blomfield Eri Saita Hank Bilous Janne Malcolmg Karen Dean Lisa Harrison Michelle Smith Phil Marot Sean Blundell Tatiana Menezes Alison Jones Bonny Teat Colin Mc Carthy Eric Swinbourn Hannah Olsen Jason Tan Kasia Miszczak Lisandro Sanchez Michelle Kingsford Phil Rich Sebastian Wilck Thomas Hedderwick Amory Cervarich Brad Bailey Courtney Morgan Erin McDougall Hartley Smith Jasper Irvine Kasia Poplawski Lise Boulounaud Michelle Brown Phill Thomson Sebastian Abarca Tim Ryan Amy Cogen Brad Markey Dale Coulter Ernie Maluschnig Hayley Banks Jean Michel Zonderop Kate Bayens Lizzie Roberts Miguel Roman Prue Kane Sharon Frew Tim Gibbs Anastasia Ozerova Bradley Mac Rae Dan Hedley Eva Patapatiou Heather Clay Jen Parr Kate Morris lonneke Slort Mika Barkan Quentin Tardy Shawna Madigan Tim Weerd Andrea Martini Brenda Wylie Daniel Bremer Felix Liedeker Heather McClintock Jen Jolley Kate Logan Lorne Knight Mike Hygemann Rach Cassaidy Shelby Markli Todd Redpath Andrea Alejandra Briar Alexander Dave Bamford Fernanda Dehays Heather Frampton Jenni McDougall Kate Purdie Lorraine Knowles Mike Hanff Rachel Brown Sim Junbo Tom Bloor Andrew McCarrison Bridget Goldman Dave Sutherland Ferne Horrell Heather and Don Wallace Jennie Russell Kath Thomas Lou McDowell Milson Thevenard Rachel Harvey Simon Noble Tom Leighton Andrew Penniket Britta Taylor David Oakley Finn Bilous Helen White Jenny Keen Kathleen Deacon Lucy Appleton-Keijzer Monica Coe Rachelle Skipper Simon Mazzotti Tom Eldred Andy Wilkinson Bronwyn Laud David Cockburn Fiona Johnman Helen Hay Jenny Prebble Kathryn White Lucy Munday Murray Cockburn Radek Weronski Simon Bevan-Davies Tomas Rodriguez Angela Knafl Bruce Horrell David Howden Fiona Farquhar Hilary Grigg Jessica Barlow Katy Rogers Lyn Brooks Natalie LaValley Ray Dixon Simon Russell Torsten Glaess Ann Boanas Callum McLaren Davide Penzo Fiona Mary Stephenson Hilke Grosse Jimena Velez Keith Dickson Madison Tuson Neddy Smith Rebecca Miles Sina Schaal Tracey Cunningham Anna Henry Cameron Carter Deanna Henderson Florian Fischer Hollie Bannister Jitka Effenberger Kelepi Tapealava Maire Keogh Neil Chapman Reto Alig Sophie Dickinson Trevor Riddell Annabel Ritchie Cameron Wood Debbie Hopkins Florian Gerard Holly Mate Jo-Ann Chin Kerry Harper Maki Hosaka Neil Hamilton Reuben Hill Stacey Bolger Tricia Harutun Annabelle Milliken Cara Westlake Deidra Oshea Frances Ray Holly Agnew Joanne Pooley Kevin Merrigan Marco Ghilardi Neill Simpson Richard Ludbey Stefano Perego Trish Oosterbaan Anne Barwood Carly McLain Deirdre Read Francois Richter-Visser Hye Ryung Seo Joanne Folland Kim Birtles Marco Toldo Nev Teat Richard Hutchens Stephanie Chan Valerie Wesseling Anne Matern Cassidy Roderigue Derek Brown Francois Danny Ignacio Arbelaez Joanne Morris Kim Young Marcos Machado Nick Cowles Richard Milsom Stephen Royds Vicky Jones Annie Shir Catherine Wilkinson Di Liddell Fraser Skinner Ilana Finer Jodi Walters Kim Carpenter Margaux Chevallier Nigel Zega Richard Stevens Stephen Mills Vicky Wills Annie Café Catherine Greene Di Lewis Fraser Hannon Isabel Lock Joel Richard Kimbra Hughes Margie SlatterySmith Nigel Quaid Rie Nozawa Stephen Hannon Vikas Sehrawat Arielle Zadok Cathy Thacker Diane Rodgers Gail Allan Isabel Ruthven Johanna Behr Kirstin Gerken Maria Kaiser Nikki Sumner Rob Miller Steve Thomas Vikki Peguero Aroha Meghann Todd-Carroll Cathy Lewsley Donald and Heather Wallace Garrett Fox Isabelle Davour John Hosie Kyle Matthews Maria de la Paz Nina Erstling Kristiansen Robert Schossig Steve Lintell Warren Symons Ash Cowper Celia Yong Doug Robinson Garry Temperton Isabelle Hanssen John Wilson Laakea Pakele and Cabot Maria Shaw Nina Riddell Robyn Fisher Steve O’Mahony Will Pellowe Ashleigh Clare Jillings Chantelle Kollerie Duncan Coulter Geoff Stahlhut Ivonne Mazzel John Sweney Larissa Lynch Marianne Roulston, Nina Maifea Rodrigo Silva Steven Flett William Miller Ashley Mckanna Charlotte Maxwell Eiji Kitai Geoff Kernick Jackie Smith Jonathan Ewing Lars De Vos Marie Smith Oliver Duquemin Roger Deacon Steven Baguley Wilson Kaan Asia Tapealava Charlotte Hughes-Johnson Eilidh Ross George Boanas Jacob Perkins Jose Maria Laura Wheeler Marit Tollvik Olivia Connell Rosa Stackhouse Miller Sue McNeill Winnie Tran Barbara Hosie Chloe Holgate Eleanor Tosh Georgia Mahoney Jacqui Russell Josie Debenham Laura Gerken Marjolaine Cantus Oscar Rodwell Rosalind Conway Sue Wales Yvonne Sprey Barbara Simpson Chris Prebble Elisabeth Constantine Georgie Robertson Jacqui Morgan Juan Ignacio Guzzo Laura Carruthers Mark Ratnage Paddy Strain Rowan McDonald Sue Martin Bea Moss Christele Marangoni Elizabeth Horrell Gessica Teixeira Jacyln Ho Julia Kaiser Leanne Couch Martin Haubold Paul Wilson Roydon Reardon Susan Penniket GAMES PARTNERS: COMMERCIAL SPONSORS PARTNERS

The Board and Staff of Winter PREMIER SPONSORS Games NZ would like to thank the many partners, whether commercial or not-for-profit, for their fantastic support and the faith they have once again shown in us. Without this support the event would not be possible. SUPPORT SPONSORS

New Zealand Olympic Committee

Report Photography by: • Getty Images • Neville Porter and Remarkables Park. www.wintergamesnz.com

This Report was printed by Pakworld, Christchurch, New Zealand. Official Print Partner of the 100% Pure New Zealand Winter Games.