Interpretation Strategy

Interpretation Strategy Frasers Broadway, Sydney July 2009 Interpretation Strategy Prepared for Frasers Broadway Pty Ltd July 2009 © URBIS STAFF RESPONSIBLE FOR THIS REPORT WERE: Director Stephen Davies, B Arts Dip. Ed., Dip. T&CP, Dip. Cons. Studies Associate Director Jennifer Faddy, B Arch, M Construction Management Consultant Fiona Binns, B Arts, M Arts (Curatorial Studies) Job Code SH 3874 URBIS 2009 This publication is subject to copyright. Except as permitted under the Copyright Act 1968, no part of it may in any form or by any means (electronic, mechanical, photocopying, recording or otherwise) be reproduced, stored in a retrieval system or transmitted without prior written permission. Enquiries should be addressed to the publishers. URBIS Australia Asia Middle East www.urbis.com.au TABLE OF CONTENTS Executive Summary ...................................................................................................................................i 1 Introduction.......................................................................................................................................1 1.1 Background .............................................................................................................................1 1.2 Methodology ............................................................................................................................3 1.2.1 Heritage Guidelines and the Burra Charter.............................................................................3 1.2.2 Relevant Policies and Recommendations...............................................................................4 1.3 Objectives................................................................................................................................4 1.4 Author Identification.................................................................................................................5 1.5 Limitations ...............................................................................................................................5 2 The Subject Site................................................................................................................................6 2.1 Statutory Controls....................................................................................................................6 2.2 Statement of Significance........................................................................................................7 2.2.1 Assessment of significance .....................................................................................................8 2.2.2 Statement of Significance......................................................................................................11 2.3 Historical Overview................................................................................................................13 2.4 The Proposal .........................................................................................................................14 3 Interpretation ..................................................................................................................................16 3.1 Audience Profile and Analysis...............................................................................................16 3.2 Community Consultation .......................................................................................................18 3.3 Thematic Analysis .................................................................................................................18 3.3.1 Principal Interpretation Themes ............................................................................................20 3.3.2 Secondary Interpretive Themes ............................................................................................22 3.4 How should the themes be interpreted?................................................................................23 3.5 Resources .............................................................................................................................23 3.5.1 European Archaeology..........................................................................................................24 3.5.2 Aboriginal Archaeology..........................................................................................................26 3.5.3 Oral History............................................................................................................................27 3.5.4 Salvaged Objects. .................................................................................................................27 3.5.5 Ephemera ..............................................................................................................................28 3.5.6 Repositories...........................................................................................................................28 3.6 Recommendations for Location, Themes, Key Messages and Interpretive Devices............29 3.6.1 Public Art ...............................................................................................................................37 3.7 Examples of Interpretive media.............................................................................................46 3.7.1 Signage .................................................................................................................................46 3.7.2 Interpretive Centre/ Movable Collections ..............................................................................50 3.7.3 Built Form Strategies.............................................................................................................53 3.7.4 Published Materials/ Education and Community Programs..................................................55 3.7.5 Public Art ...............................................................................................................................60 4 Conclusion and Recommendations/ Guidelines for Implementation.......................................62 5 Bibliography and References........................................................................................................63 5.1 Bibliography...........................................................................................................................63 5.2 References ............................................................................................................................64 Heritage Interpretation Strategy 14 July 09 TABLE OF CONTENTS CONTINUED APPENDICES: Appendix A : Recommendations and Policies relating to Heritage Interpretation Appendix B : Godden Mackay Logan, Preliminary Interpretation Framework (Heritage Impact Statement 2006 Appendix I). Appendix C : Oral History prepared by Sue Andersen and Mary Ann Hamilton FIGURES: Figure 1 – View of Frasers Broadway Site, January 2009................................................................................. 6 Figure 2 – Concept Plan with Public Art Strategy ............................................................................................ 39 Figure 3 – Concept plan showing the proposed redevelopment with locations for interpretive devices indicated. ...................................................................................................................................... 40 Figure 4 – Sketch/ Concept Plan Irving Street Brewery with the locations for interpretive devices indicated. 41 Figure 5 – Block 1 and 4 plan with locations for interpretive devices indicated. .............................................. 42 Figure 6 – Block 2 ground floor plan with locations for interpretive devices indicated. .................................... 43 Figure 7 – Main park plan with locations for interpretive devices indicated. ....................................................44 Figure 8 – Ground floor plan of Kensington Precinct ....................................................................................... 45 Figure 9 – Interpretive signage/ display incorporating archaeological finds.....................................................46 Figure 10 – External signage........................................................................................................................... 47 Figure 11 – Temporary interpretive signage in association with building works .............................................. 48 Figure 12 – Plaques and signage interpreting specific sites. ........................................................................... 49 Figure 13 – Interpretive Centre........................................................................................................................ 50 Figure 14 – Examples of built form interpretation devices ............................................................................... 53 Figure 15 – Examples of published materials .................................................................................................. 56 Figure 16 – Heritage Walks ............................................................................................................................. 58 Figure 17 – Examples of public art .................................................................................................................. 60 Heritage Interpretation Strategy 14 July 09 EXECUTIVE SUMMARY Executive Summary The Concept Plan for the Frasers Broadway site was approved in February 2007 by the Minister for Planning under Part 3A of the

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