COSMETIC SURGERY: WHY NOT? HELL NOT! an Analysis of Korean Concepts Behind the High Cosmetic Surgery Rates in South Korea

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COSMETIC SURGERY: WHY NOT? HELL NOT! an Analysis of Korean Concepts Behind the High Cosmetic Surgery Rates in South Korea COSMETIC SURGERY: WHY NOT? HELL NOT! An analysis of Korean concepts behind the high cosmetic surgery rates in South Korea Master Thesis MID Sociology Track Name: Loubna Es-Safraouy (930629229010) Date: 15-04-2018 Supervisor: Gerard Verschoor Table of contents Acknowledgments ................................................................................................................................... 3 Abstract ................................................................................................................................................... 4 Chapter 1: Introduction ........................................................................................................................... 6 Introduction to South Korea ................................................................................................................ 7 Why women? ....................................................................................................................................... 8 The usual explanation: Neo-Confucianism and Neo-liberalisation ..................................................... 9 Problem Analysis .............................................................................................................................. 11 Chapter 2: Theoretical framework......................................................................................................... 11 Gender ............................................................................................................................................... 11 Subjectivity ........................................................................................................................................ 13 The body and the self ........................................................................................................................ 15 Ontologies ......................................................................................................................................... 16 Chapter 3: Methodology ........................................................................................................................ 17 Chapter 4: Research results ................................................................................................................... 19 Life in South Korea ........................................................................................................................... 19 Competitive society ....................................................................................................................... 21 Hell Joseon .................................................................................................................................... 23 Korean cosmetic surgery ................................................................................................................... 24 Beauty Belt .................................................................................................................................... 25 A Korean Attitude ......................................................................................................................... 26 Anti-Japan ..................................................................................................................................... 26 Physiognomy ................................................................................................................................. 28 Healing the Self ............................................................................................................................. 29 My personal encounter .................................................................................................................. 29 Confucianist influence ....................................................................................................................... 31 Collectivism................................................................................................................................... 31 The conceptual self ........................................................................................................................ 35 Confucianism and women ............................................................................................................. 36 Women in a patriarchal society ......................................................................................................... 37 Corporate life ................................................................................................................................. 37 Appearances .................................................................................................................................. 42 Entertainment industry and the media ................................ ............................................................... 49 Influence of K-pop ........................................................................................................................ 49 1 Malnourishment ............................................................................................................................. 51 Advertisements .............................................................................................................................. 56 Patriarchy in the industry............................................................................................................... 56 Friction in society .............................................................................................................................. 59 Discussion ............................................................................................................................................. 64 Relation with existing literature ........................................................................................................ 64 Hell Joseon ........................................................................................................................................ 65 Limitations and weakness ................................................................................................................. 66 Conclusion ............................................................................................................................................. 67 Recommendations ................................................................................................................................. 69 Bibliography .......................................................................................................................................... 70 Appendix A: Informants ........................................................................................................................ 79 Appendix C: Extra Pictures ................................................................................................................... 80 2 Acknowledgments I would like to thank all my informants for their participation, kindness, and honesty. A special thanks to Sagar Pultoo for lending me his wonderful network and helping me connect with informants. I am grateful for my supervisors who provided me with the space to write freely, my family for their continuous support and my dear friends Minjung and Taeyoung for taking care of me during my stay in Seoul. 3 Abstract In this thesis my aim is to change the perspective on Korean cosmetic surgery as pure vanity and intervene in the simplicity of the debate in the literature on East-Asian cosmetic surgery and the factors causing its high rates. In the literature on this subject, I have noticed most authors forcing concepts on both sides of the structuralist-agency spectrum. Examples of these concepts are westernization, neo-liberalisation, Confucianism, or sexual empowerment. During my fieldwork I found neither of these concepts of help to fully understand this phenomenon due its complex dynamics. Therefore, I have chosen for an approach through the concept of ontologies. To understand why South Koreans are collectively visiting surgery clinics, Korean concepts and a Korean point of view are needed. In this thesis I discuss cosmetic surgery while highlighting local concepts like Hell Joseon, woori, and the unique entertainment industry of South Korea. 4 Summary Thus, in this thesis, my goal was to advocate for an understanding of phenomena through the perspective, and worldview of South Koreans by highlighting Korean concepts. Herein, we found historical, social, and economic factors to play a role in the choice of women for cosmetic surgery. In the changing context of South Korea, young women are starting to recognize their individualism while trying to maintain norms and values of the previous generations. In the South Korean society, the booming cosmetic surgery numbers indicate an open attitude towards it, while a growing number is rejecting this trend. Viewing South Korea through the window of Hell Joseon we see the hardships and the extreme high competitiveness of Koreans to achieve the career they opt for. For women, appearance plays a role here in the strong patriarchal society. Through the media and the entertainment industry, images of perfect doll-like women are normalized into society as the ideal. It is then only understandable for women who wish to climb the social ladder to embrace cosmetic surgery since it provides them with the tool to succeed. On the other hand, women who are fighting the patriarchy are also part of the cosmetic surgery narrative
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