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The Giants of B2b Shortlist Best Multichannel Best Use of Best Use of Live-Event CATEGORY 1 Campaign Category 2 Direct Mail Category 3 Marketing

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The giants of B2b shortlist Best multichannel Best use of Best use of live-event CATEGORY 1 campaign Category 2 direct mail Category 3 marketing For advisers on a mission A passport to the world’s top online HSBC Sibos 2019 for more2life, by Moreish Marketing travel agents by HSBC for Karhoo, by Digital Radish HSBC commercial banking HK: HK Kaleidoscope businesses X HK sevens campaign Building your business with BIM by Accenture for HSBC, by Grey Advertising Hong for Autodesk, by Torpedo Kong Limited Now at work For advisers on a mission by ServiceNow Nourishing ideas for more2life, by Moreish Marketing for Tetra Pak, by Stein IAS Stealing the show The world’s first for Truveris, by Earnest Superhuman for MAN Truck & Bus for Kettyle Irish Foods (part of the UK, by Gravity Global Linden Food Group), by Really B2B Zero waste cup at K2019 by Borealis and Bockatech The profit hunter Together we can make anything – by Gravity Global Autodesk advanced manufacturing for Autodesk, by Torpedo The world’s first for Kettyle Irish Foods (part of the Linden Food Group), by Really B2B ORIGINALITY Best public relations Best use Best use of digital techniques Category 4 campaign Category 5 of creative Category 6 or technologies Food fight Deliver the extraordinary Connected customer growth engine for Flipdish, by Fight or Flight for Nokia, by Ogilvy for ServiceNow, by The Crocodile Life is better filtered Pioneering the IntelligentEngine Introducing the world’s first immersive for BRITA Professional, by Speed for Rolls-Royce, by Ogilvy customer innovation experience for data CREATIVITY information and solutions Quest for success Shining a light on the black by Experian for Concirrus, by EC-PR box of pharmacy benefits for Truveris, by Earnest The profit hunter Rockzero – Stand for something by Gravity Global for ROCKWOOL, by True Superhuman for MAN Truck & Bus UK, Work, but not as you know it The data literacy project by Gravity Global by Virgin Media Business for Qlik, by Brands2Life The profit hunter Zendesk Morning Show by Gravity Global for Zendesk, by Zendesk + Vismedia Winging IT for ResponseTap, by Rooster Punk Best use of social media Best use of Best customer experience Category 7 or influencer marketing Category 8 content marketing Category 9 (CX) initiative Ask the expert FlightPlan: Charting CFM: Reflecting on the clear advantage by Intuit Quickbooks a course for the future by Gravity Global for Inmarsat, by Ogilvy UK Don’t grow it alone for British Business Bank, Fuel for thought by OneFifty Consultancy for Haldor Topsoe, Connected customer growth engine by Klausen + Partners for ServiceNow, by The Crocodile Small talk with Peter Jones by Sage Responding to COVID-19 Empowering experience by PwC by Stein IAS Superhuman for MAN Truck & Bus UK, Sustainability at the core Ricoh lounge by Gravity Global by DigiPlex by Vodafone Business UK The profit hunter The profit hunter The profit hunter by Gravity Global by Gravity Global by Gravity Global BRAVERY Best use of Best use of thought Best limited-budget Category 10 customer insight Category 11 leadership Category 12 campaign Be unforgettable Opportunity2030: The Standard A passport to the world’s for M&S Corporate Gifts, Chartered UN SDG investment map top online travel agents by Really B2B for Standard Chartered, by Man Bites Dog for Karhoo, by Digital Radish INSIGHT Don’t grow it alone – Radical regeneration manifesto Food fight Driving behavioural change by Bidwells for Flipdish, by Fight or Flight for British Business Bank, by OneFifty Consultancy The digital marketing Radical regeneration manifesto transformation framework by Bidwells Energising efficiency by Stein IAS for British Gas, by Really B2B TrafficMetrix The history of innovation for Kalibrate, by Don’t be Shy Lightbulb moments with Edison AI in 50 agreements for Citrix, by The Marketing Practice for DocuSign, by Weber Shandwick Superhuman Welcome to the frictionless future for MAN Truck & Bus UK, for Mastercard, by Earnest by Gravity Global The world’s first for Kettyle Irish Foods (part of the Linden Food Group), by Really B2B Most commercially Best sales enablement Best channel Category 13 successful campaign Category 14 initiative Category 15 marketing initiative Be unforgettable Backup. Move forward Dell Technologies cloud campaign for M&S Corporate Gifts, by Really B2B for Veeam Software, by Digital Radish for Dell Technologies, by Silver Agency CFM: Reflecting on the clear advantage CFM: Reflecting on the clear advantage For advisers on a mission – by Gravity Global by Gravity Global Best channel marketing initiative for more2life, by Moreish Marketing Connected customer growth engine For the high achievers for ServiceNow, by The Crocodile for HP, by Transmission Lenovo LEAP for Lenovo, by Motivforce Fuel for thought Rigorous research + curveball creative for Haldor Topsoe, by Klausen + Partners = sales success The power of people – Channel ABM for O2 Business, by The Marketing Practice campaign for Salesforce and Sage Oracle OpenWorld STRATEGY for Sage People, by Sherpa by PwC Trialing ABM in Capita by Capita plc Best SME-targeted Best corporate decision-maker Best employee Category 16 campaign Category 17 targeted campaign Category 18 engagement programme ABAC – More time, more customers Backup. Move forward Accenture’s African Caribbean for Atlas Copco, by Agency Inc for Veeam Software, by Digital Radish programme by Accenture Ask the expert by Intuit Quickbooks Be unforgettable Insurance Times broker survey for M&S Corporate Gifts, by Really B2B announcement 2019/20 HSBC commercial banking HK: HK for Markel UK, by TMCC Marketing businesses X HK sevens campaign Fuel for thought for HSBC, by Grey Advertising for Haldor Topsoe, by Klausen + Partners Preventing a landslide: Steering Hong Kong Limited employee engagement through a The classroom of the future market crash with real-time data The bridge for Cisco, by Merkle | DWA by Capita plc by DNV GL Winning the hearts and minds of executives through account-based marketing for ServiceNow, by The Marketing Practice TARGETING Best international Best use of account-based Best brand Category 19 campaign Category 20 marketing Category 21 initiative ASEAN campaign – Connecting ABM as a service Funding the wonderful businesses to where the growth is for ServiceNow, by The Marketing Practice for Crowdcube, by Rooster Punk for HSBC, by Grey Advertising Hong Kong Limited + PHD Media Accelerating account level engagement Superhuman for MAN Truck & Bus UK, in retail for Sorted, by Don’t be Shy by Gravity Global Digital bank of the future for Oracle, by MOI Global Backup. Move forward The face of change for Maersk, for Veeam Software, by Digital Radish by Havas International Fuel for thought for Haldor Topsoe, by Klausen + Partners Energising efficiency The profit hunter by Gravity Global for British Gas, by Really B2B Ingenuity4 the win for Covance, The world’s smoothest business by Stein IAS HP Apollo for HP, by Transmission traveller for Click Travel, by True The profit hunter by Gravity Global Winging IT for ResponseTap, by Rooster Punk DATA Best product launch Best lead generation Best customer engagement Category 22 campaign Category 23 or nurturing campaign Category 24 initiative Dukes of Chippingdom #GoldenQuarter by PwC Ask the expert for Lamb Weston / Meijer, by Intuit Quickbooks by Art of the Possible Agency Be unforgettable for M&S Corporate Gifts, by Really B2B Blue door customer engagement programme Early pay by Access UK by O2 Business Fuel for thought for Haldor Topsoe, The key for trust leaders by Klausen + Partners Get retail ready, responsibly by The Key by Auto Trader Ingenuity4 the win The world’s first for Covance, by Stein IAS Seeing is believing – How virtual reality for Kettyle Irish Foods (part of the (VR) and augmented reality (AR) are Linden Food Group), by Really B2B The world’s first transforming business and the economy for Kettyle Irish Foods (part of the by PwC Linden Food Group), by Really B2B The profit hunter Zero to hero: The race to prove a by Gravity Global digital innovation could scale in an unfamiliar market by DNV GL TECHNOLOGY B2B marketing B2B marketer B2B PR agency Category 25 team of the year Category 26 of the year Category 27 of the year DigiPlex Grace MacDonald, Brands2Life marketing manager, Direct Line content and social, Chameleon LinkedIn Markel UK Infinite Global Kate Owen, PwC director of GTM, industry Nelson Bostock Unlimited and account-based marketing, Refinitiv Capita plc The Access Group Michael Cunningham, PERFORMANCE marketing director, Microsoft B2B marketing communications Category 28 agency of the year Richard Hepworth, president, Trelleborg Marine AML Group and Infrastructure Kingpin Communications Stein IAS Transmission Headline sponsor Creative partner The giants of B2b.
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