2017–2018 Annual Report OUR MISSION

Common Sense is CONTENTS 3 Letter from Our Founder the nation’s leading 4 Our Impact nonprofit organization 6 Research 8 Media and Parenting dedicated to improving 11 Latino 14 Education the lives of kids and 17 Advocacy 20 What’s Next for Common Sense families by providing 22 Common Sense in the News

24 2017 Financial Highlights the trustworthy 25 Board of Directors information, education, 26 Staff Leadership and Board of Advisors 28 Regional Councils and independent voice 29 Events 30 Our Distribution and Syndication Partners they need to thrive 31 Our Supporters in the 21st century. LETTER FROM OUR FOUNDER

Dear friends,

Today we are living in the midst of a truly remarkable moment— a moment driven by unprecedented technological change. Technology and media are now at the very center of all our lives—especially our children’s. And learning to use them wisely is clearly an essential skill for life and learning. Yet for parents, teachers, and policymakers, it can often be a struggle to keep up with this rapidly changing digital world.

For 15 years, Common Sense has been a uniquely valuable resource, helping hundreds of millions of parents, teachers, and kids navigate the complex digital landscape. Put simply, our mission has not changed. In James P. Steyer, fact, it has never been more relevant or vital. founder and CEO

This technological revolution marks an extraordinary moment in history, as well as a major inflection point at Common Sense. We have much to celebrate. Nearly 100 million individuals each year use our ratings and reviews to make informed media decisions. Well over 500,000 educators rely on Common Sense’s award-winning K–12 curriculum to help millions of students become more responsible and safe digital citizens. Our advocacy team continues to lead the fight around the country on issues ranging from early childhood education to protecting our kids’ privacy.

I’m proud to say our groundbreaking kids’ digital well-being campaign has sparked a much-needed national conversation about the physical, mental, and societal impact of technology on our kids and families. Common Sense is uniquely positioned to address this issue: Quite simply, we are the only organization with the reach, the nonpartisan reputation, and the responsible voice to respond to the escalating concerns about our “always-on” digital culture. As the globally recognized leader in the kids’ technology and media space, Common Sense engages families, educators, pediatricians, and policymakers to generate critically important solutions to these ever-more-pressing issues.

To our supporters and funders, we send you a heartfelt thank-you. We simply wouldn’t be here without you. Yet there’s still so much to do in this complex world our kids are growing up in. This annual report presents our vision for continued success and growth. Because as the world of technology and media continues to evolve, so, too, does Common Sense and the work we do to make kids our No. 1 priority.

All best and many thanks,

2 3 OUR IMPACT 2012–2014 Common Sense Kids Action advocates for laws 2017: Navigating today’s fast-changing media and technology and policies that support kids and families. landscape … and building a world that works better for kids. Common Sense Education introduces edtech Making ratings and reviews of popular classroom learning tools. Our Mark

2010–2011 Industry partners, Latino TV and DVDs students become policymakers, educators, dominate family The first Common Sense the fastest-growing media life. research report provides and families are convening portion of the nationally representative U.S. school around a powerful idea: First iPhone population. released; Netflix shifts data and insights into kids’ digital well-being is 2003 from DVDs to streaming. kids’ digital lives. Common Sense. Broadband internet Common Sense Media 2015 access reaches 50% • 82M families and teachers launches to help of U.S. homes. Common Sense Latino offers rely on Common Sense families make more community-grounded, culturally every year. informed media choices. relevant reviews and advice in Spanish. • 30K ratings and reviews on major cable networks and streaming services.

Facebook Instagram launches (2004) released; • All 50 states equipped and soon allows social media for digital citizenship anyone over the gains global 2016 age of 13 to join popularity. education and advocacy. (2006). The Common Sense Privacy Evaluation Initiative equips • 150M viewers reached with 2008–2009 educators with essential #DeviceFreeDinner public information to protect kids’ service announcements. 2004–2006 Common Sense Education privacy online. Distribution partnerships supports K–12 schools • Independent research bring Common Sense ratings with curriculum for informs ethical technology and reviews nationwide. digital citizenship. Chromebooks design and quality, account for more than half the devices sold for age-appropriate media use in U.S. schools. recommendations. Digital learning takes Internet privacy and off in schools; technology addiction concerns YouTube surpasses are on the rise among 1B video views families, teachers, and per day. policymakers.

4 5 RESEARCH

We continued our groundbreaking research on tech use among kids age 0 to 8.

New technologies continue to change the way kids interact with media—even in their earliest years. The 2017 Common Sense Census, Media Use by Kids Age Zero to Eight, built on previous studies from 2011 and The national conversation 2013 to reveal how media use among young children has evolved. The Common Sense Census continues to affirm our reputation as the source for tracking and understanding the rapidly changing media trends in the around kids and technology American family.

reached a tipping point New research ventures included our first international study and two bold partnerships.

We partnered with the Annenberg School for Commu- in 2017. nication and Journalism at the University of Southern California (USC) to develop a study of teens and parents in Japan, The New Normal, which revealed that many families in that hyperconnected country feel digital devices are a source of concern and anxiety. We also launched a partnership with SurveyMonkey on a series of provocative polls, inaugurated with the headline-sparking “Social Media Disconnect,” which revealed that parents are tracking their teens more than teens know.

Common Sense Research sheds light on timely issues What’s next for Common Sense Research

• Quarterly surveys in partnership with SurveyMonkey for American families. Original research reveals families’ concerns Actionable insights on timely topics such as YouTube, and separates media hype from the truth about device addiction, and smart speakers kids’ lives. • Spring 2018: Virtual Reality 101 Research is the foundation of everything we do, informing Groundbreaking and original research into the As the go-to resource for journalists covering kids’ use of media and technology, our parent advice and educational programs. It frames the emerging use and potential effects of VR on kids Common Sense Research was referenced in more than 2,000 unique stories last year national dialogue about children’s digital well-being, building • Summer 2018: Social Media, Social Life in print, television, and online news outlets. public awareness and sparking action in homes, schools, industry, and government. Our report News and America’s A candid look at the way social media influences young Kids captured children’s firsthand experiences with news people’s relationships and well-being Watching Gender: How Stereotypes in Movies and TV Impact Kids’ Development received and their views on how media portrays young people. • Fall 2018: The New Normal a New York Times exclusive as well as special coverage in: Watching Gender explored the effects of on-screen gender A collaboration with USC on device distraction and stereotypes on kids’ beliefs and behaviors and highlighted addiction of U.S. and U.K. parents and teens opportunities for more equal gender representation in children’s media. Character Is Common Sense outlined a • Winter 2018: Common Sense Census: Educators methodology for identifying movies and TV programs that A nationally representative survey of K–12 teachers promote core character strengths and life skills. covering digital citizenship and edtech

6 7 MEDIA AND PARENTING

Over the past year, families faced more complex technology choices than ever before.

Common Sense Media redefines parenting for today’s fast-paced world. Parents are better prepared to take on new challenges, from fake news to YouTube. Millions more families now have access to unbiased reviews and research-backed advice. Over the past 12 months, guiding kids toward healthy media habits became more important than ever, and parents have Common Sense Media ratings, reviews, and advice reached relied on our independent, research-based resources to two more powerful platforms last year: Verizon and Hulu. 30K+ ratings and reviews (now including YouTube!). keep up with fast-changing tech, misinformation, and And with innovative video techniques such as stop-motion concerns about digital overload. Common Sense updated graphics, Common Sense reached more than 5 million our media ratings to highlight positive gender representa- families through our video-on-demand partners. Comcast, 33M households reached through partner subscriptions and syndication. tions and added thousands of new reviews to keep up with now a partner for 11 years, saw a 44 percent increase in everything kids want to watch, play, and read. YouTube viewership of Common Sense reviews year over year. We 49M people find Common Sense Media ratings and advice online. channel reviews addressed a major pain point for parents by also added Salon, Simplemost, Smart Parenting, Babylist, helping them guide their kids to quality content faster. Also, and Today’s Parent to our growing roster of syndication hundreds of new articles and videos highlighted the impor- partners that carry our advice content about raising kids in 150M viewers reached with #DeviceFreeDinner PSAs. tance of talking to kids about what they see and do online. the digital age.

8 9 “My family has relied on the services of your organization LATINO for years, and we are so appreciative of what you do. We parents need all the help that we can get in this day and age. Your work informs the public and generally makes our media-driven society a healthier, more developmentally appropriate place to exist.”

— Matt L., parent

Latino parents wanted to

Will Ferrell propelled the #DeviceFreeDinner be better informed about story through a series of national public service announcements (PSAs). their kids’ digital lives. Audiences across America caught a hilarious glimpse of what might happen when devices take over family dinner. Backed by research and inspired by real-life stories of device distraction, the latest #DeviceFreeDinner TV spots sent an important message far and wide: It’s OK to hit pause on digital devices to enjoy family time —in fact, it’s essential! Actor and comedian Will Ferrell’s signature humor brought the subject closer to home for viewers and took our multiyear public awareness campaign around Common Sense Latino offers research-based, media balance and kids’ digital well-being to the next level. community-grounded tips and tools for families. What’s next for Common Sense Media

As media and technology continue to evolve, Common Sense Media remains an indispensable resource for families and a national leader in the conversation around kids, 4M families rely on Common Sense Latino resources. parenting, and technology. We’re working on new features that customize content by age and developmental milestone and innovative resources to help families take control of their 37K followers connect and share in a growing Facebook community. digital well-being. We plan to build upon the #DeviceFree movement, broaden and scale our membership, and expand the scope of our industry-standard ratings to review more 93% of families say they feel more confident after attending a content and offer more advice for children age 5 and under. Common Sense Latino parent workshop.

10 11 LATINO “To be honest, this is one of the few free resources in Spanish that helps parents to make better decisions, to understand the risks of our children using computers and media, and to manage those situations.”

—Mary A., parent

Spanish-speaking parents now have access to timely, relevant resources online and in person. What’s next for Common Sense Latino New research shows that Latino parents are Strong partnerships have helped us reach very involved in their kids’ digital lives. Eighty-five percent of Common Sense Latino users are Latino families at the point of decision. Through Common Sense Latino, we are laying important immigrants, and 48 percent are lower-income. In partner- groundwork for the future of multilingual and multicultural Latino kids are now the largest minority group of children in ship with trusted community-based organizations such Through curated advice content for Xfinity Latino and offerings. Our program is an essential way to serve the the nation, and, when surveyed, Latino parents were more as Abriendo Puertas, we were able to better understand Comcast Internet Essentials, as well as regular segments changing demographic makeup of U.S. families and concerned than all other parents about their kids’ media Latino families’ needs and concerns, and we tailored our on Univision, Telemundo, and other key Spanish-language collaborate with partner organizations to tune in to the use. In response to these findings, Common Sense Latino resources to be culturally relevant and accessible. In Los media players, Common Sense became a household daily challenges this community faces in today’s fast- expanded our Spanish-language advice to cover topics Angeles, we deepened our work on the ground with parent name for Spanish-speaking families at home and in their paced digital world. We will continue to expand our reach that Latino families care about most. We created dozens workshops, offering a safe and friendly environment for communities. Latino videos were viewed more than 2.1 into both Latino and lower-income communities and of culturally relevant videos and articles on topics such as families to learn and ask questions. We also built virtual million times across platforms in 2017, reinforcing the role are excited to meet families where they are, in part by multiculturalism in media, early childhood education, and communities on Facebook and YouTube where families can Common Sense plays in helping Latino families navigate piloting a text message campaign to deliver tech tips to how technology can support learning goals. share advice and find video tips and reviews in Spanish. the digital world with confidence. Spanish-speaking families across California.

12 13 EDUCATION

Last year, educators had more reason than ever to focus on privacy and digital citizenship.

Common Sense Education takes the guesswork Educators nationwide are better equipped to out of teaching in the digital age. protect student privacy. Half a million educators now teach our Digital Citizenship Curriculum in schools. In response to requests from large school districts across the U.S., in 2017 Common Sense added much-needed privacy Common Sense Education supports K–12 schools with free information about popular edtech tools to the Common resources for teaching in the digital age. We believe that Sense Education ratings and reviews platform. We also 560K+ educators in all 50 states teach digital citizenship. digital citizenship is an essential skill that all kids need for created a first-of-its-kind system to evaluate the privacy learning and life, and in 2017, the elements of that citizen- policies and terms of service that accompany such tools. ship — healthy media balance, online privacy, and news These resources give teachers the information they need to 2,800+ ratings and reviews make teaching with tech easier. literacy—were critical concerns for teachers and families consider the whole picture of instructional effectiveness alike. In response, Common Sense Education expanded when selecting edtech products for their students, while 10.8M Digital PassportTM and Digital CompassTM games completed. curricula and advice to guide teachers eager to keep up with giving vendors the tools to be better stewards of student new challenges. We also added our News & Media Literacy privacy. Above all, privacy evaluations equip teachers with and Social and Emotional Learning (SEL) toolkits full of the information to keep kids safe online, even as students’ 54,000 U.S. schools use Common Sense Education in classrooms. research-based tips and tools. media habits continue to evolve.

14 15 “The impact on my school’s culture has been very positive. ADVOCACY We have changed our message from the negative dangers of the internet to the wonderful resources at our fingertips when we are responsible digital citizens. The most amazing fact of all is that with our change in message, the rate at which students conduct inappropriate searches has gone down to almost zero.”

— Stephanie K., educator In an increasingly digital world, laws and policies have not adequately supported kids.

Our professional learning networks elevate teacher voices.

Thousands of Common Sense Educators have completed training for digital teaching and citizenship and have been recognized for their hard work and leadership in schools Common Sense Kids Action champions privacy and across the country and worldwide. This growing community shares best practices and empowers millions of students digital equity reforms that make kids our top priority. each year to become digital learners, leaders, and citizens.

What’s next for Common Sense Education

As edtech tools and digital media continue to expand in 59 new digital and grassroots campaigns launched to support 37 “For Kids” laws. schools, Common Sense Education supports educators with a comprehensive approach to learning and leadership. In 25 “For Kids” bills signed into law. 2018, we are launching essential updates to our Digital Citizenship Curriculum to meet urgent needs for educators and address emerging challenges in schools. We plan to Nearly 3,000 visits to legislators made by parent organizers in California. expand our pioneering privacy evaluations and grow our community of trained educators to share proactive solutions and act as community ambassadors for digital citizenship. Thousands of citizens took action on behalf of kids in all 50 states!

16 17 ADVOCACY “Positive change happens when consumers know what’s going on. That has always been one of the most important things Common Sense does: educate consumers. There’s nothing more powerful than an educated group of citizens who can get behind something, because in those moments, democracy works best.”

—Rep. John Delaney (D-Md.)

We work to support laws and policies that help kids and families thrive. What’s next for Common Sense Kids Action Common Sense Kids Action launched a new ratings tool Lawmakers now have more information about in 2017 to make it easier for all of us to advocate for key We are four states closer to bringing our Digital how their decisions affect kids. Common Sense Kids Action is committed to making kids legislation that is “For Kids” and fight against legislation that Citizenship Curriculum to every school in the U.S. a national priority, now and for generations to come. In is “Against Kids.” And in California, we used those ratings Last year we launched the Kids’ Privacy Zone report, a 2018, we’re already giving people more ways to advocate to create a scorecard to hold legislators accountable for Thanks to the actions of parents and other concerned guide with easy-to-understand tips for what parents and for “For Kids” laws and policies through expanded legis- the ways they support, or hinder, California’s kids and citizens, Connecticut, New Mexico, Rhode Island, and policymakers can do to protect kids’ digital privacy. With lative ratings and action campaigns. To take our impact to families. We are proud to have helped defeat Congress’s Washington state adopted landmark legislation to include support from senators on the Commerce Committee, we the next level, we are launching an organization-wide attempt to repeal the Affordable Care Act, which would have digital citizenship education in their schools. Seven also urged the Federal Communications Commission to effort to work with technology leaders and policymakers taken health insurance away from millions of lower-income additional states introduced legislation that would expand maintain funding for broadband internet connections for to support kids’ digital well-being. With these efforts, we kids, and successfully fought to renew funding for CHIP, educator and administrator resources to teach digital schools and libraries to keep millions of students connected, can convene legislators, parents, and other concerned the Children’s Health Insurance Program. citizenship and media literacy. creating, and learning online. citizens to advance equity and opportunity for all kids.

18 19 What’s Next for Common Sense

As we approach our 15th anniversary in For Common Sense, 2017 was a 2018, we are celebrating the parents, landmark year: Our core issues are The coming years will be even more teachers, and partners like you who now at the center of a national important as we double down on our make our work possible and who believe dialogue about the impact of media foundational programs and offerings, that standing up for kids is common and technology on the health and scale our impact, broaden our reach, sense. Your continued support means well-being of America’s kids, on the and continue to lead the way as the the world to us! Here’s to another 15 fabric of everyday life, and on the most important, effective voice for years of building brighter futures for all future of our democracy. kids and families in the digital age. of our kids.

20 21 COMMON SENSE IN THE NEWS Latino

In 2017, Common Sense received extensive media coverage for our organization-wide efforts to help kids thrive. Our Padres y madres estadounidenses pasan más de nueve horas diarias research made headlines by tapping into industry trends and the emerging interests and concerns of American frente a las pantallas de aparatos electrónicos families. Major media partners amplified our reach with coverage that spanned current events, advocacy efforts, media reviews and advice, and our Digital Citizenship Curriculum. ¡Todos a ‘cenar sin celular’!

Research Education A New Rating for TV and Movies Tries to Combat Gender Stereotypes This Startup Adds “Digital Citizenship” to School Curriculums

Teens Don’t Realize How Much Their Parents Track Them Online Encryption Sorely Lacking in EdTech Products, Survey Finds

More Than Half of American Kids Say They Can’t Spot Fake News We Need to Teach Kids How to Be Skeptical of the Internet

Survey: Parents Binge on Media, Say They’re Good Role Models Fake News Isn’t Just an Internet Problem, It’s a Classroom Crisis. A New Push for Media Literacy Young Children Are Spending Much More Time in Front of Small Screens Advocacy

California Bill Declares All Children Have a Basic Right to Media and Parenting Quality Education, Health Care, and Social Services It’s 10 P.M. Do You Know What Apps Your Children Are Using? California Bill Proposes New Regulations on Toys That Record Children Apps for Kids That Parents Need to Know About: Yellow, Spotafriend, More

5 No-Phone Zones for Parents and Kids Alike Current Events

Device-Free Dinners: Bringing Families Closer Together, New Facebook App for Children Ignites Debate Among Families One Meal at a Time What It Feels Like When All Your Parental Nightmares Are 10 Best Movies for Siblings to Watch Together Rolled into One TV Series

Diversity (and SVODs) Rise in Latest Common Sense YouTube Cracks Down on Disturbing Videos of Children Seal Honorees Disney Channel Breaks Ground with First Gay Storyline

22 23 2017 FINANCIAL HIGHLIGHTS BOARD OF DIRECTORS

Harvey Anderson Deputy General Counsel, Hewlett-Packard Lynne Benioff Community Volunteer Sources of Funds—$22.7M 2017 Expense Distinction Reveta Bowers (Chair) Retired Head of School, Center for Early Education 3.6% 0.2% Chris Brahm Partner, Bain & Company Julián Castro Former Secretary of the U.S. Department of Housing and Urban Development 6.7% Ann Pao Chen Independent Consultant 6.5% 18% Geoffrey Cowan University Professor and Annenberg Family Chair, University of Southern California Amy Errett Founder and CEO, Madison Reed John H.N. Fisher Partner, Draper Fisher Jurvetson 42% Margaret Hearst Community Volunteer Andrew Hoine Partner and Director of Research, Paulson & Co. Inc. 41% 82% David Ludwig Managing Director, Goldman Sachs & Co. Julie Lythcott-Haims Author and Educator April McClain-Delaney Washington Director, Common Sense Michael D. McCurry Director and Professor, Wesley Theological Seminary William E. McGlashan, Jr. Managing Partner, TPG Growth Fees for services Program Robert L. Miller President and CEO, Miller Publishing Group Grants Development & administration Diana L. Nelson Board Chair, Carlson

Contributions William S. Price, III Proprietor, Price Family Vineyards and Estates Susan F. Sachs Community Volunteer Special event revenue Gene Sykes CEO, LA2028 In-kind contributions Nicole Taylor Deputy Vice President and Dean of Students, Arizona State University Other income Lawrence Wilkinson (Vice Chair) Chairman, Heminge & Condell James P. Steyer Founder and CEO

• Maintain and build diversified revenue streams, particularly through new initiatives and programs Building for the Future • Build a more sustainable infrastructure To continue making kids our nation’s to keep administrative costs down top priority, Common Sense has several efforts underway that will continue • Fund an operating reserve to ensure in 2018: stability in down times

24 25 STAFF LEADERSHIP Robert J. Fisher Director, Gap Inc. Howard Gardner, Ph.D. Professor, School of Education, Harvard University James Steyer Founder and Chief Executive Officer Jim Herbert, II President and CEO, First Republic Bank Linda Burch Chief Strategy and Development Officer David Hornik Partner, August Capital Omar Khan Chief Product and Technology Officer Matthew Johnson Managing Partner, Ziffren Brittenham LLP Ellen Pack Chief Program Officer Ron Johnson Trustee, Stanford University David Kuizenga Chief Financial and Administrative Officer Mitchell Kapor Partner, Kapor Capital Maria Alvarez Vice President, Common Sense Latino Lucinda Lee Katz Head of School, Marin Country Day School Rhianwen Benner Vice President, Business Development Gary E. Knell CEO, National Geographic Partners Dana Blum Senior Director, Bay Area Region David Lawrence Jr. President, Early Childhood Initiative Foundation Sarah Bowman Director, Los Angeles Region Eddie Lazarus General Counsel, Tribune Company Amy Brotman Vice President, Product Development Ronnie Lott NFL Hall of Famer Elizabeth Gettelman Galicia Vice President, Common Sense Kids Action Manny Maceda Worldwide Managing Director, Bain & Company Samira Sine Director, New York Region Susan McCaw U.S. Ambassador to Austria (Retired) Corbie Kiernan Vice President, Communications Nion McEvoy Chairman and CEO, Chronicle Books Liz Kline Vice President, Education Programs George Miller Education Advisor to Cengage Learning and Retired Member of Congress Jill Murphy Vice President and Editor-in-Chief Nell Minow Founder, Corporate Library and Movie Mom Rebecca Randall Vice President, Philanthropic Partnerships and Regional Growth Newton Minow Counsel, Sidley, Austin and Brown and Former Chairman, Michael Robb Senior Director, Research Federal Communications Commission Colby Zintl Vice President, External Affairs James Montoya Senior Vice President, College Board Becky Morgan President, Morgan Family Foundation David Plouffe President, Policy and Advocacy, Chan Zuckerberg Initiative BOARD OF ADVISORS Carrie Schwab Pomerantz President, Charles Schwab Foundation Michael Riordan Founder, Gilead Sciences Aileen Adams Former Deputy Mayor, City of Los Angeles George Roberts Founding Partner, Kohlberg Kravis Roberts & Co. Larry Baer President and CEO, San Francisco Giants Jesse Rogers Founder, Altamont Capital Rich Barton Co-Founder and Executive Chair, Zillow.com Jim Ryan Dean, Harvard Graduate School of Education Richard I. Beattie Chairman, Simpson Thacher & Bartlett LLP Alan Schwartz Executive Chairman, Guggenheim Partners Angela Glover Blackwell Founder and CEO, PolicyLink Darrell Steinberg Chair, California Government Law and Policy Practice, Greenberg Traurig LLP Geoffrey Canada Founder and President, Harlem Children’s Zone Thomas Steyer Founder and President, NextGen Climate Marcy Carsey Founding Partner, Carsey-Werner Productions Deborah Stipek Faculty Director, Haas Center for Public Service, Stanford University Chelsea Clinton Vice Chair, Clinton Foundation Mike Tollin President, Mandalay Sports Media Ramon Cortines Former Superintendent, Los Angeles Unified School District Robert S. Townsend Partner, Morrison & Foerster LLP James Coulter Founding Partner, TPG Capital LP Michael Tubbs Mayor, City of Stockton Yogen Dalal Partner Emeritus, Mayfield Fund Laura Walker President, WNYC Radio Steven A. Denning Founding Partner, General Atlantic Partners Eugene Washington, M.D. Chancellor, Medical School, Duke University Susan Ford Dorsey President, Sand Hill Foundation Alice Waters Founder, Chez Panisse and Chez Panisse Foundation Millard Drexler Chairman and CEO, J.Crew Robert Wehling Founder, Family Friendly Programming Forum Ezekiel Emanuel, M.D., Ph.D. Chair, Department of Medical Ethics and Health Policy, University of Pennsylvania Tim Zagat Co-Founder and Co-Chair, Zagat Survey

26 27 REGIONAL COUNCILS EVENTS

Bay Area/Silicon Valley Advisory Councils Patricia Blee Wanda Holland Greene Emily Millman Hilary Caplan Somorjai (Honorary Co-Chair) Jennifer Chung (Chair) Jessica Moment Nina Zinterhofer Stanford Whitney Davis Jordan Hoffner Priti Morey (Chair) Abby Durban Tai Hsia Anna Morfit Cecily Stock Lorri Hamilton Durbin Lucy Hume Krutika Patel Kelli Tomlinson Lorri Elder Dyner Eli Khouri Kirsten Polsky Kristin Vogelsong Jessica Eisler Agatha Luczo Shira Ronen Tracy Wang Scott Erickson Rochelle Ludwig Catarina Schwab Liz Weingart Suzanne Felson Meredith Meeks Ali Singer Jessica Wynne

Los Angeles Advisory Council The 2017 Bay Area Luncheon featured speakers Jeremy Bailenson , founding director of Common Sense board chair and former Head of School Aileen Adams Ann Gianopulos Brandon Liebman Tracy Sykes Stanford University’s Virtual Human Interaction Lab; Dr. James Canton, CEO and chairman of at the Center for Early Education Reveta Bowers joined the Institute for Global Futures; Kara Swisher, executive editor and co-founder of Recode; and CNBC senior media and entertainment correspondent Lorraine Berchtold Irwin Gold Lin Oliver Baudelia Chavez Taylor Common Sense founder and CEO Jim Steyer. Julia Boorstin at the 2017 Los Angeles Dinner. Reveta Bowers Ellen Bronfman Hauptman Janice Polizzotto Michael Tollin Sarah Brown Joan Hill Brian Robinson Wendy Wachtell Gabe Cowan Sarah Hughes Priscilla Sands Laura Wasserman Susanne Daniels (Co-Chair) Stefanie Huie (Co-Chair) Eli Selden Jim Wiatt Georgia Eisner Michael Kong Karen Kehela Sherwood Bradley Zacuto Laura Fox Nathalie Kunin Tara Sorensen

New York Advisory Council Anne Black Pamela Dickson Carol Sutton Lewis Liana Slater Genevieve Boron Stephanie Dua Tony Malkin Marva Smalls Michael Colacino Tony Goncalves Alex Navab Lloyd Sprung Hon. Debbie Dingell, Hon. Joe Kennedy, Hon. John Delaney, Jim Steyer, April McClain-Delaney, House Rachel Dalton Jon Henes Gregory O’Melia Chris Thorpe Leader Nancy Pelosi, and Paul Pelosi gathered at the 2017 Common Sense Awards in Washington, D.C., Jill Davis Andrew Hoine Alison Cupp Relyea David Topper to celebrate the thought leaders and innovators who are building brighter futures for kids everywhere. George Davison Sharon Kessler Karen Handler Ryan Remy Trafelet Bill Dessoffy Mara Landis Lauren Shortt Catherine Workman More than 400 industry and education leaders, policymakers, and notable philanthropists gathered for the 2017 Common Sense Awards at Newseum in Washington, D.C.

Washington, D.C. Advisory Council Nancy Balboa (Co-Chair) Karen Donatelli Catherine Ronan Karrels Bill O’Neill Catherine Bohigian Risa Elias Lauren Birchfield Kennedy Anna Parisi-Trone Katherine Bradley Steven Fabrizio Dale Lipnick Marianne Powell Angela Campbell Jean-Marie Fernandez Laurie Lipper Susanna Quinn Susie Canton Susan Fox Betsy Mandel Nancy Sidamon-Eristoff Jean Case Frank Gallagher Capricia Penavic Marshall Shawn Smeallie Soraya Chemaly Mary Haft Anita McBride Lalie Tongour Teresa Clare Katherine Hoffman April McClain-Delaney Christie Weiss Lucinda Crabtree Gwen Holliday (Co-Chair) Mary Zients Rocío López of Common Sense Latino spoke at a Spanish-language town hall in Los Angeles, hosted The 2017 Los Angeles Dinner featured a fireside chat Julie Donatelli Sonya Douglass Horsford Manar Morales by Common Sense Kids Action and Clínica Romero. The town hall presented the findings of the Right with New York Times columnist and Pulitzer Prize- Start Commission Report, a blueprint for a child-centered system that nurtures every child from birth. winning author Thomas L. Friedman and Jim Steyer.

28 29 OUR DISTRIBUTION PARTNERS OUR SUPPORTERS

Common Sense is proud to partner with leading media, retail, and technology companies that share our commitment Over the past 15 years, Common Sense has been fortunate to receive the generous philanthropic support of to improving the lives of kids and families and helping them thrive in the world of media and technology. Through individual donors and foundations that have made, and continue to make, a significant contribution to the success, integrating our ratings, reviews, advice, and videos at the point of decision, we and our partners empower families sustainability, and impact of Common Sense’s work. The list below represents the cumulative giving of our most with resources they need to navigate the digital world and make smart and informed media choices. generous supporters as of December 31, 2017.*

$5,000,000 and above Anonymous (3) Susan Crown Exchange (SCE)

Lynne and Marc Benioff Sherwood Foundation

Omidyar Network Kat Taylor and Tom Steyer

$2,500,000—$4,999,999 Bezos Family Foundation Jennifer Caldwell and John H.N. Fisher

Marcy Carsey John D. and Catherine T. MacArthur Foundation Eli and Edythe Broad Foundation

OUR SYNDICATION PARTNERS $1,000,000—$2,499,999 Common Sense Media works with dozens of news and lifestyle outlets to distribute our parent advice and media recommendations. By sharing and syndicating our content, some of today’s leading publications help us reach The Bernard Osher Jewish Martha and Bruce Karsh Philanthropies Foundation millions of families every year. Michael & Susan Dell Foundation Bill & Melinda Gates Foundation Morgan Family Foundation The California Endowment Poses Family Foundation Carnegie Corporation of New York Stuart Family Foundation Penny and Jim Coulter William and Flora Ford Foundation Hewlett Foundation

Heising-Simons Foundation

*Includes cumulative grants or contributions of $25,000 and above.

30 31 $500,000–$999,999 $50,000–$99,999 Anschutz Foundation Steven and Roberta Denning Mindy and Jesse Rogers Elizabeth and Lee Ainslie George Kaiser Family Foundation Richard King Mellon Foundation Atlantic Philanthropies Grable Foundation Sand Hill Foundation Anonymous Sandra and Tom Holland Robert Wood Diana Nelson and John Atwater Marguerite Casey Helen and Peter Bing Lisa and John Pritzker Tracy and Gene Sykes Johnson Foundation Foundation Family Fund Best Buy Foundation Symantec Nancy and Frank Bynum Niagara Cares Rochelle and David Ludwig Rose Hills Foundation April McClain-Delaney and Belle and Wences Casares John Delaney Overdeck Family Foundation McAfee Inc. Endowment Fund Susan Sachs Ann and Paul Chen Alan Meltzer S.H. Cowell Foundation Clinton Family Foundation Bob Miller Silicon Valley $250,000—$499,999 Linda Burch and Rajen Dalal Morrison and Community Foundation Claude Worthington Joseph Drown Foundation Elizabeth and Andrew Spokes David and Lucile Packard Foerster Foundation Benedum Foundation Foundation Sketch Foundation McCormick Foundation Denise O’Leary and M.S. Grumbacher Foundation Stuart Foundation Daniels Fund Kent Thiry Karen Edwards Marie and Bill McGlashan Pinkerton Foundation Emika Fund Thrive Foundation for Youth Hearst Foundations New Venture Fund TPG Foundation Carrie Schwab Pomerantz and Mrs. Donald G. Fisher Gary Pomerantz Marie and Gene Washington John Templeton Foundation Salesforce.org Verizon Foundation

$25,000—$49,999 $100,000—$249,999 Nancy and Doug Abbey Abigail and Egon Durban Lyra Rufino-Maceda and Annie E. Casey Foundation The Eisner Foundation Susan and Craig McCaw Manny Maceda Harvey Anderson Greater Kansas City Anonymous Dana and Bob Emery George and Linnea Roberts Community Foundation Linda and John Marren Anonymous (6) Nancy and Tim Armstrong Clare Albanese and Amy Errett Miyoung Lee and Pam and Jon Henes Leslie Berriman and Neil Simpkins Ambassador Frank and Nion McEvoy Arthur Vining Randi and Bob Fisher Kathy Baxter Wende and Tom Hutton Davis Foundations Ali and Brad Singer New York Community Trust Laura and John Fisher Stasia Obremskey and Stephen Kaplan Sarah and Rich Barton Pannonia Foundation Google Inc. Margaret and Allan Steyer Dan Carroll Gina and Rich Kelley Bloomberg Philanthropies Michael Riordan Margaret and William Hearst Liz and Jim Steyer Angela and Chris Cohan Carli and Eli Khouri Katherine and David Bradley Peggy and Yogen Dalal Rockefeller Brothers Fund Jennifer and Andrew Hoine Mike Tollin Kim Larson and Gary Knell Schauble Family Foundation California Health John S. and James L. Dan and Stacey Case Mara and Dean Landis David and Susan Tunnell Care Foundation Knight Foundation Family Foundation Diana and Steve Strandberg Cathy and Marc Lasry Lycia Carmody Jackie and Michael Klein Wasserman Foundation Kathy and John Danhakl Ashley and Minott Wessinger Gabrielle and Thomas Layton Jill Davis and Edward Conard Katie Hall and Tom Knutsen Weingart Foundation Susanne and Greg Daniels Lawrence Wilkinson Bremond and Disney Worldwide Services Inc. LifeLock Inc. W.M. Keck Foundation Peggy and Mickey Drexler Michael MacDougall Mary and Jeff Zients

*Includes cumulative grants or contributions of $25,000 and above.

32 33 Foundation Partners Individual Donors

We would like to thank our foundation partners who supported our work in 2017. We would also like to thank the following philanthropic partners who made generous contributions in 2017. *

Ahmanson Foundation John Templeton Foundation Alison and Ed Abbo Karina Lynch and David Bohley Tammy and Bill Crown Linda and Magid Abraham Sheila and Mark Bolour Marjolein Cuellar Annie E. Casey Foundation Joseph Drown Foundation Debbe and Peter Adamson Rosie Bone Wendy and Larry Culp Anschutz Foundation Michael & Susan Dell Foundation Lee and Elizabeth Ainslie Genevieve and Jeff Boron Linda Burch and Rajen Dalal Mia Riverton Alpert and Reveta and Bob Bowers Peggy and Yogen Dalal The Bernard Osher Jewish Morgan Family Foundation David Alpert Katherine and David Bradley Dan and Stacey Case Philanthropies Foundation A-Mark Foundation Family Foundation M.S. Grumbacher Foundation Susie and Steve Canton Katie Anderson Susanne and Greg Daniels Best Buy Foundation Marcy Carsey Niagara Cares Andrew F. and Ann B. Kay Kendall and Jack Davies Ann and Scott Carter Bezos Family Foundation Mathieson Fund Whitney and Lanse Davis Overdeck Family Foundation Patrice and Jim Angle Pamela and John Casaudoumecq Cathy and Sandy Dean bgC3 Anonymous (7) Julie Chaiken Poses Family Foundation Nina and Casper de Clercq Bill & Melinda Gates Foundation Nell Minow and David Apatoff Huifen Chan Daun and Dan Dees R.K. Mellon Foundation Diana Nelson and John Atwater Jamie Chen April McClain-Delaney and Bloomberg Philanthropies Amy and Bret Baier Ann and Paul Chen Rose Hills Foundation John Delaney Meryl and Michael Chertoff Carnegie Corporation of New York Charmaine and Sean Bailey Steven and Roberta Denning Nancy and George Balboa Amy and James Childress Sand Hill Foundation Michele and Doug Dillard Claude Worthington Megan and Harris Barton Kathy and John Choi Benedum Foundation Sherwood Foundation Nancy and Marc Duber Sarah and Rich Barton Gwenith Hinze and Ernest Chow Malik Ducard Susan Crown Exchange (SCE) Cori and Tony Bates Jennifer and Young Chung David and Lucile Packard Foundation Marijke Jurgens-Dupree and Ambassador Frank and Kathy Baxter Teresa and Peter Clare David Dupree Disney Worldwide Services Inc. Symantec Lynne and Marc Benioff Marcy and Neil Cohen Abigail and Egon Durban Eli and Edythe Broad Foundation TPG Foundation Lorraine and Joe Berchtold Ana and Paul Collins Sally and Mark Ein Meg Bertero Tracy Kirkham and Josef Cooper Georgia and Breck Eisner Grable Foundation Weingart Foundation Helen and Peter Bing Penny and Jim Coulter Dana and Bob Emery Hearst Foundations William and Flora Hewlett Foundation Xochi and Michael Birch Aileen Adams and Geoff Cowan Emika Fund Anne Black Lucinda Crabtree Carson and Helmy Eltoukhy Heising-Simons Foundation W.M. Keck Foundation Patricia and Bob Blee Suzanne and J. Taylor Crandall Clare Albanese and Amy Errett

Dana and Robert Blum Sharon and Paul Crane Melinda Ellis Evers and Will Evers

*Includes donors of $1,000 and above. Regretfully, due to space limitations, we are unable to list every donor in the print publication. However, all gifts we receive are deeply valued and support our work for kids and schools.

34 35 Holly and Jim Farrell Julia and Kevin Hartz Nathalie and Doug Kunin Jessica and Jason Moment Patricia and Dick Roth Margaret and Allan Steyer

Suzanne and Elliott Felson Ellen and Andrew Hauptman Elizabeth and Thomas Laffont Sharon Marcil and Tom Monahan Georgina T. and Thomas A. Russo Liz and Jim Steyer

Jean-Marie and Raul Fernandez Margaret and William Hearst Caroline and Christopher Landau Priti and Sanjay Morey Karen Handler Ryan and Diana and Steve Strandberg Patrick Ryan Camilla and Matt Field Conner and Brad Herman Laura and Gary Lauder Anna and Mason Morfit Swartz Foundation Paul Rydberg Amy Nathan and Howard Fineman Joan and David Hill Shelbi LaValley Tina Morgan Robert Sweeney Michele and Antonio Sacconaghi Courtney Benoist and Jason M. Fish Jordan and Alex Hoffner Stefanie Huie and David Lee David Morgenstein Tracy and Gene Sykes Susan Sachs Randi and Bob Fisher Jennifer and Andrew Hoine Stephanie and Daniel Lennon Maura and Dan Mudd Baudelia and Brett Taylor Julia Boorstin and Sandra and Tom Holland Jeannie and Robert Musslewhite Mrs. Donald G. Fisher Jessica and Sam Lessin Couper Samuelson Angie Ruiz Terbeek and Mark Terbeek Laura and John Fisher Simon Holden Brandon Liebman Cara and Paul Natterson Katie Albright and Jake Schatz Mike Tollin Jennifer Caldwell and Carole Holman Teegen Trucksess and John Lima Carolyn and Edward Nordberg Nancy Peretsman and Bob Scully John H.N. Fisher Kelli and Steffan Tomlinson Daphne Yeoh and Tai Hsia Susan and Scott Lord Michelle and Michael O’Brien Schauble Family Foundation Lauren and Lee Fixel Lalie and Mike Tongour Sarah and Jeff Hughes Mitch Lowe Brigid O’Connor Susan and Stephen Scherr Byron Flagg Dyann Tresenfeld Jim Johnson Rochelle and David Ludwig Pam Shriver Fund Catarina and Andy Schwab JoJo and Eric Fleiss Yasmine and Matthew Johnson Luba Troyanovsky Kristin Vogelsong and Zander Lurie Pannonia Foundation Emily Scott Tomoko and Don Fortune Cindy and Evan Jones David and Susan Tunnell Muffin and John Lynham Julie and Will Parish Amy and Ed Shenkan Emily and Clinton Foy Michelle and David Joubran Peter Lyon Krutika and Rajiv Patel Laura Fox and Ben Van de Bunt Karen and Ben Sherwood Spencer Frasher Hadley Mullin and Dan Kalafatas Lyra Rufino-Maceda and Anne and Robert Pedrero Tracy and Fred Wang Elizabeth and Michael Galvin Manny Maceda Carter Shoop Ellie Kanner JaMel and Thomas Perkins Charlotte and Alan Waxman Mary and George Garvey Tracy and John Mallory Moira Mayer and Rajath Shourie Lucinda Lee Katz Stacy and Matthew Perry Henry Waxman George Lucas Family Foundation Lucinda and Greg Mariscal Nancy and Simon Sidamon-Eristoff Puja and Samir Kaul Marianne and Keith Powell Lynda and William Webster Ann and Jim Gianopulos Carrie and David Marriott Miyoung Lee and Neil Simpkins Wendy Holcombe Kawaja and Eva and Bill Price Leigha and Eli Weinberg Carl Kawaja Patricia and Richard Gibbs Linda Martinson and Chris Mayer Susan Sleeper Marika Partridge and Larry Ravitz Liz and Jack Weingart Gina and Rich Kelley JoAnne and Ben Ginsberg Anita and Tim McBride Smith-Swisher Family Fund Alison Cupp Relyea Ariel Lang and Thomas Welk Kamini Ramani and Omar Khan Nancy Floyd and William Glasgow Debra and Mike McCurry Jennifer and Tony Smorgon Jimmy Reyes Jennifer and David Whipp Eli and Carli Khouri Torie Clarke and Brian Graham Camille and Bobby McDuffie Robin and Jake Reynolds Mitzi Krocover and Jacque Sokolov Cynthia and Anthony Kim Jill and Burton White Mae and Ande Grennan Elizabeth and John McGuire Alison and Kai Reynolds David Solomon Laurie Lipper and Lawrence Kirk Lawrence Wilkinson Mignon and Jim Groch Carla McLoughlin Elizabeth and Dave Roberts Hilary and John Somorjai Carrie and Scott Kirkpatrick William H. Draper III & Carol and Jeff Groh Meredith and Jonathan Meeks Brett Rochkind Tara and Scott Sorensen Phyllis C. Draper Fund Kim Larson and Gary Knell Mary and Robert Haft Alan Meltzer Toni and Arthur Rembe Rock Laura and Greg Spivy Cindy and Jake Winebaum Katie Hall and Tom Knutsen Holly Hagens Bob Miller Eve and Seth Rodsky Elizabeth and Andrew Spokes Jessica and Stephen Wynne Jane and Esko Korhonen Christine Hahn Elizabeth Olson and Daniel Mitz Shira and Michael Ronen Jane and Lloyd Sprung Mary and Jeff Zients Lucy Hume and Kathryn and Michael Hanley Nicholas Koukopoulos Hema Mohan Kathleen and Chip Rosenbloom Nina and Scott Stanford Leslie and Michael Zinberg

*Includes donors of $1,000 and above. Regretfully, due to space limitations, we are unable to list every donor in the print publication. However, all gifts we receive are deeply valued and support our work for kids and schools.

36 37 OUR OFFICES San Francisco ­Headquarters 650 Townsend Street, Suite 435 San Francisco, CA 94103 (415) 863-0600

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