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2018-2019-Common-Sense-Annual 2018–2019 Annual Report OUR MISSION Common Sense is the nation’s leading nonprofit organization dedicated to improving the lives of kids and families by providing the trustworthy information, education, and independent voice they need to thrive in the 21st century. CONTENTS 3 Letter from Our Founder 4 Research 7 Media and Parenting 11 Latino 14 Education 17 Privacy 20 Advocacy 24 Common Sense in the News 26 2018 Financial Highlights 27 Board of Directors 28 Staff Leadership and Board of Advisors 30 Regional Councils 32 Events 34 Our Distribution and Syndication Partners 35 Our Supporters 2 LETTER FROM OUR FOUNDER Dear friends, Since 2003, Common Sense has been working to create a healthy digital world for kids and families. At first, we were among the few ringing the bell about kids and families needing tools to navigate the complicated landscape of media and technology. Today, we are at a critical juncture. Families face a constant barrage of privacy breaches and data misuse, tech manipulation, news distortion, and violent content as kids pick up devices at a younger and younger age and use them for longer and longer. Kids face ethical dilemmas and difficult issues, such as cyberbullying, hate speech, privacy violations, and digital distraction. More and more, they must determine what James P. Steyer, information is reliable and unbiased. And the tech industry holds founder and CEO power over our attention, data, and social well-being. That’s why, at Common Sense, we’ve joined forces with parents, educators, and legislators to force changes in the tech industry while also giving kids a firm grounding in the ethical and moral questions of digital life to prepare them for the future. We engineered a strong privacy law, approved last year in California, and continue to work with federal lawmakers on additional legislation. We provide trusted tools to nearly 1 million classrooms in 74,000 schools in the United States and beyond. Our parenting advice and ratings and reviews, used by more than 110 million people every year, help parents protect kids from inappropriate content and manipulative tactics, choose media that’s right for them, and establish healthy media and tech habits. And our research on the health and developmental effects of technology guides all our work, helping parents, educators, and legislators better understand the rapidly changing media landscape and make the right choices for kids. At Common Sense we believe that digital citizenship is a foundational skill for learning and life. Kids already are using the immense power of the internet and mobile technologies to explore, connect, create, and learn in ways never before imagined. But it will take us all working together to ensure that the dizzying pace of technological change is harnessed for their benefit—for their future and ours. The progress we’ve made this year with help from you, our supporters and funders, has shaped the conversation around safe and ethical media and technology use and led people to action. Our work continues. Together, we will ensure a better future for our kids and families. 3 RESEARCH Independent research is critical to a fact-based dialogue around kids’ digital well-being. The Common Sense Research Program drives conversation about kids’ media use and healthy development. As the go-to resource for journalists covering kids’ use of media and technology, Common Sense research reports were referenced in more than 3,000 unique stories last year in print, television, and online news outlets. Social Media, Social Life received more than 2.9 billion impressions and was featured in: 4 Our original research reveals a nuanced understanding of kids’ digital lives now, while keeping an eye on the future. Common Sense continues to be a research leader in the fields of child development and media—and a go-to resource for millions of parents and educators when it comes to media use trends among kids and families. Our reports inform thought leaders, policymakers, and other change agents in families’ lives. This year, our research included a look at the impacts of a broad range of technology: • Virtual Reality 101: What You Need to Know About Kids and VR was a first step toward understanding Our work goes beyond our borders and behind the potential of a new, possibly game-changing the headlines. technology on children’s cognitive, social-emotional, and physical well-being. We continued our international research partnership with the Annenberg School for Communication and • Social Media, Social Life: Teens Reveal Their Experiences Journalism at the University of Southern California (USC) was an update of our 2012 survey Social Media, Social in an effort to advance a cross-cultural exploration of Life: How Teens View Their Digital Lives. It painted a family engagement with mobile media. Following our complex picture of teens’ online experiences. We found successful inaugural report examining parents and teens that social media strengthens relationships at the same in Japan (2017), this year we released The New Normal: time it distracts from in-person communication, and Parents, Teens, and Mobile Devices in the United Kingdom, vulnerable teens are much more likely to experience which found that mobile devices are daily distractions the highs and lows of social media. in family life and a source of conflict for some but also bring substantial benefit to families. • The Common Sense Census: Inside the 21st-Century Classroom revealed teachers’ experiences and We also continued our partnership with SurveyMonkey attitudes around educational technology and digital to release quarterly topical surveys on issues dominating citizenship, finding that approximately a third of the news, including parents’ perceptions of the value teachers said they did not, or practically never, used and safety of YouTube Kids, the importance of online a technology product that was provided to them by privacy, the Fortnite phenomenon, and the integration of their school or district. AI and smart speakers into U.S. family life. 5 “As a developmental psychologist, I greatly appreciate your research and eagerly share it with my classes. As a parent, I GREATLY appreciate the information you publish regarding books, movies, apps, and other forms of media our children encounter. Please keep up the great work!” — April J. in Saint Petersburg, Florida What’s next for Common Sense Research • Spring 2019: The New Normal: Parents, Teens, Screens, and Sleep An update to our 2016 report on how technology is affecting family dynamics. In this iteration, we track parents’ increasing concern about the effects mobile devices are having on them and their children, including how mobile device use is affecting sleep in parents and teens, a key well-being concern. • Fall 2019: The Common Sense Census: Media Use by Tweens and Teens, 2019 An update to our 2015 research on the ways children age 8–18 spend their time with media and technology. • Fall 2019: The New Normal: Parents, Teens, and Digital Devices in Mexico A collaboration with USC on device distraction and perceptions of “addiction” among Mexican parents and teens. • Quarterly surveys in partnership with SurveyMonkey Actionable insights on timely topics such as news literacy, parental controls, and parent perceptions of school technology use. 6 MEDIA AND PARENTING Raising kids in the digital age can feel overwhelming at times. Common Sense Media has become an essential resource for modern parents. 23.5M video views, including videos in Spanish, across all platforms. 110M people use Common Sense Media ratings and advice. 33K+ ratings and reviews for everything kids watch, read, and play. 150M viewers reached with #DeviceFreeDinner PSAs. 7 MEDIA AND PARENTING Our articles and advice take the guessing— Amid the deluge of content available to and stressing—out of what’s going on in families today, our ratings and reviews help kids’ digital lives. parents create quality media experiences. Our research indicates that 70% of teens use social media Each month, millions of parents rely on Common Sense more than once a day (compared to 34% in 2012). They Media’s age ratings and reviews, curated lists like “Movies know it’s getting in the way of important things, but with Strong Female Role Models,” and the Common Sense they have a hard time regulating their use. Perhaps most seal for independent, expert guidance on what their kids alarmingly, teens are waking up in the middle of the night want to watch, read, or play. Our catalog of ratings and to check their phones. reviews now tops 33,000 media titles, including movies, television shows, books, games, websites, and apps, and In response to escalating concerns about how to navigate added personalization features help parents surface the best these tricky digital parenting challenges, Common Sense of what’s out there by age and preferences. Our growing created new articles, tips, and videos to highlight the community of parents (and many kids) write their own importance of talking to kids about what they see and do reviews on the platform, often debating the appropriateness online and to help families establish healthy media and of a movie, TV show, or game. Also popular are our conver- tech habits. We added guides for key platforms parents sation starters (“Talk to Your Kids About … “), questions struggle with, such as Fortnite, Instagram, TikTok, Roblox, that promote co-viewing and parent-child discussions about and YouTube, with handy FAQs about all the latest titles what they’re watching, reading, or playing. and trends. 8 #DeviceFreeDinner welcomed new stars. What’s next for Common Sense Media Audiences across America caught a hilarious glimpse of what might happen when devices take over family dinner. In 2019 Common Sense Media will team up with Sesame Backed by research and inspired by real-life stories of Workshop on their 50th anniversary to promote the device distraction, the latest #DeviceFreeDinner TV spots #DeviceFreeDinner campaign.
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