100 Years of ASSOCHAM
2 0 1 9 What Did We Do
Around 220 Tweets were done over the span of 12 days
18 videos were made and published
5+ hours of live was done on the day of the event with 7500 views
10,000+ Engagements What Did We Do
2900+ followers gain in the last 12 days
We were in top 10 India trending section
We trended 3+ hours in India trends
The hashtag registered trending The Results We were on India trends at The Results no.7 The Results We got organic traction from PMO , GSS Jodhpur and more The associated We trended with Top Posts keywords that the 99.43 % of positive hashtags saw were all sentiment score positive The hashtag reached more than 93 million
The Results It created more than 94 million impressions Top Posts Impressions: 12541 RTs: 4.7k likes:202 likes: 20.3k engagement: 689 Engagement: 1200 RTs: 161 Special Mentions Special Mentions Special Mentions Special Mentions On-ground The guests were able to interact and see real Interactions time tweets about #100YearsOfASSOCHAM • Prime Minister’s Office • NITI Aayog • PM Narendra Modi • Jairam Thakur, CM of Himachal Pradesh • Union Minister Nirmala Sitharaman • Vedanta Resources Limited • Union Minister Piyush Goyal • Anil Agarwal, Chairman, Vedanta Resources Limited • Office of Piyush Goyal • NSDC India • Union Minister Ravi Shankar Prasad • Saroj Pandey, MP • Office of Ravi Shankar Prasad • Pabhu Chawla, Editor, New India Express • Union Minister Dr Harshvardhan • AIR News • Union Minister Smriti Irani • CNBC TV 18 • Union Minister Nitin Gadkari • Amar Ujala • PIB • JSW Group • MIB • Zee Business • Ministry of WCD • DD News • Ministry of Skill Development • Money Control • Ministry of Electronics and IT • Times Now • World Bank India • DD News Gujarati • Ministry of Finance and Corporate • Punjab Kesari Affairs • BW Business World Organic • Welspun Group Mentions What Did We Do
98 posts were done over the span of 10 days
18 videos were made and published
1,90,000+ Engagements
We gained 23000+ likes/followers The Results Top Posts Top Posts Top Posts What Did We Do
We gained more over 50 followers
Reached 554 accounts
Garnered 6000+ impressions The results What Did We Do
We gained more over 700 unique visitors
Reached 540 new followers
Garnered 19000+ impressions Campaign Type Money Committed Achieved Overachieved by
TWITTER Followers campaign INR 1,70,000 1100 – 1275 2450 192% Tweets to be followers on promoted to gain Twitter interest-based followers. Ad performance FACEBOOK Page likes campaign INR 80,000 9600 – 12000 22197 170% Page to be promoted likes on the page to gain likes. Cover pic to be updated.
TOTAL INR 2,50,000 -- Achieved -- 25000 23433
20000
15000
10000 Page Likes Page 5000 660 0 11-Dec 12-Dec 13-Dec 14-Dec 15-Dec 16-Dec 17-Dec 18-Dec 19-Dec 20-Dec 21-Dec 22-Dec 23-Dec 11-Dec 23-Dec Pagelikes 660 23433
Ad We acquired 23,197 more-page likes after starting campaign. performance Follower Gain 6000 4968 5000
4000
3000 2106 2000
1000
0 10-Dec 11-Dec 12-Dec 13-Dec 14-Dec 15-Dec 16-Dec 17-Dec 18-Dec 19-Dec 20-Dec 21-Dec 22-Dec 23-Dec 10-Dec 23-Dec Follower Gain 2106 4968
We acquired 2,947 followers after starting campaign. #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM #100YearsOf ASSOCHAM धꅍयवाद!