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Organizing Systenl. Oi Tayub Performance

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Organizing Systenl. Oi Tayub Performance OrganizingSystenl. oI Tayubperformance (Case Study in KabupatenGrobogaLn in Centralfava) Rachel Mediana Unturrg' Facultyof PeformingArts, Satya Wacana Chrisrian University, media,]..J'1tung@sta+Lkswedu ABSTRACT The ain of this studf is to t'ig rc out a managementmodel of Tayubpethtmance which is perfonled i11 Gtobogah,Centfal The Jaxa. rcsearchbackglo nd is Tayub peformance is stiu prcsemedas a Jalk ai campetingwith thodemaft in this modemen. Thisstudy is basedon socialag!aru) anthrcpology,s rna-nagenektptespectiue. mis stud! wasconducted in a qualifatireresearch by inteloieuiry seienl inhtna ts.Theissue is about eaiy managementaf ftnctiojlat aspectwhici includespitiLLctiorl haftagemenLmarketing, hunlan rcsolltces and Jinafice. Socialary and. anthrapalau's perclrecti|)e sees the methodalogy frotn and htLman'saspecf in management.Thiresulfs showedtiit Jour junctians of mafiagemefit,havefiat beenifiplemented well. yet, Tal/ub perfonnatlce cotl slillbe perfurmed successJully. The rc\e oJ daxcers,k'trawitall graup, guest\eaderc, saufld and light,s operator alZothe hostspirt'otn its rcle pfofessionall!,111 canclusion, the studyt'ound lhat a sllccessfulTayubdn is nat abolt!a fI,od nanogemmt in il but the people thelnsellieswho dedicatetheir abilities, a goad underctandillg ij1 oietxtatiofi pracessand highly entreprenewial spirit. AcademicaLly,this reseirch aims ta rcaeal how Tayub'smanagefient model is. Prcctically, this rcsult canbe used by the gol)ernmentta empozaersocia- economics'community life as well as to preserL)eTa!l.\b's pert'ormance. Keryards : Tay b perfarma ce, mdnagementaf prcdlrction, marketiflg, hunan resal.jcesand finance, c1lltractualjob, prafessianaL, a d enbepreneuialspilit. INTRODUCTION Tayub performanceor is well-known as tayuban is often showed as an entertairrnent of family's least in Central Java. Besides forente*ainment, Tayuban is also showed as thanksgivingritual for haNest crops.From its form, Tayubanis an intimate dancingbetween men and women. Usually, the women dancerwill be a central dancerson the stageand they will invite male audiencetodance together. This dancing is accompaniedby gamela4 which plays Javanesesong's composition sung by Silden (Javanesesinger), This perforrnancedominates in rural communitiesrather than in a big city. In Java, tayuban is well-known in Pati, Blor4 Jepar4 SrageryGrobogary and Wonogiri (Soedarsono, 2002;Dandang Achmad DaIlarL 2005;Sri RochanaWidyastutieningrum, 2007). ln the mid of 2013,A huge Tayub Festivalwas held in Purwodadi Grobogar-rand the participantscame over fuom various citiesin Central and EastJava. Tayub is well-known as a dance performance,wt'erc logeddancer (female dancers) is the main element on the show. Some literature review stated many wotds for the word 'dancer' such as ledek, ronggeng,gambyongan, and gandrung (Soedarsono,2002; Srinthil, 2003;Dandang Ahmad Dahlary 2005).In Grobogan,commonly people say ledek but actually the word 'lede,t'itselfrefers them asjoged. The joged danceand sing at the sametime on the stage.The group of gamelaninstluments or karawitan accompaniesthe song (ge,?dirg)which sung by the danceritself. The number of dancerscan be three or more and it dependson the host.The stageis setadrusting the locationwhere the celebrationwill beheld.lt is usuallyheld 10$ !CAJ!\S: lntdnatbnl Conferetcefar Asia Prcif' Arts Sta1i6 in a front of yard's host The host should build temPorarystage since the Performanceis held in the yard. Lighting and sound systemare well-organized with the stage The audiencemostly are from hosf"sfam"ilies, neighbors, and invited guests.The audienceare welcomed and suggested nk to sit around the stage.there is a table neal the audiencewhere we can fueelyeat and d is served with food and beverige that havebeen Plovided by the host Commonly food which depends on the 1ocal"ssuch as sticky dce, ftesh banana,boiled Peanuts,and othel snacks lunch or dinner' The drinks that Be;ides that, it is Possiblethe host can Provide a simple commonly servedis tea or coffee,and both bottle and plastic cuP mineral water' Somehosts oreDareb;ers for the audienceswho still want to stayuntil midnight or even dawn' The main eventin Tayubanpetiormance is when the Suestsare invited to dancewith the dancer on the stage.Especially the male guestsare welcomed to danceWomen usually only involve in prepating meals and watching the Perfomance.Tayubanstarts from noon to eveningor eveningto midnight ln generaLtayuban startsfrom9 pm r'ntil midniSht' Thereate many researchon Tayubhas done by many exPerts(Dandang Ahmad Dahlan, 2005,Endang Ruth et al, 2005iAgus Cahyono,2006; and Sri RochanaWidyastutieningrum, 2007).The researchmostly analyzetayub basedon textual and contextualapProach Previous researchwas conductedby BenSuharto in 1999.Even though du ng British colonizatior!tayub is also siated in the literature by cultural researcheras in llistory of Java(Thornas Stanford Raffles,1965) and Lle Religionof laaa(Cllflord Geeru, 1960),A rotgSengbecomes main role in a novel titled RonggengDLlkuh P6ruk (Ahmad Tohad, 1982).Sudarsono, as a culture expert has conductedInany researchrelated to tayuban asa public art, Thoseprevious studiesstated that tayub relatesto the history, Iunction symbol genderand alsoproduction. This researchis conductedto figure out production managementspecifically model's management in ta)"uban which is perfo.med in Grobogan. The researchquestion in this researchis what kind of managementmodel that is applied in Grobogan'stayub pedormance? METHODS This study is categotizedas a qualitativeresearch and this is regardedas a contextual aspects.Thisstudyisaqualitativeresearchandthisalsousesomeapproaches(multi-disciplinary) asmanagement perspective, anthropology, sociology, and performancestudies.The collection of data is a way to collect the necessarydata in this study. It was done severaltechniques for data collectionas follows: library shrdy, obseNation,interviews, and documentationThe qualitativedata is collectedftom interyiews,recordings, written document+photographs and field notes.After the data collectio4 then the data is identified and patterned accordingto their characte sticsand are relatedoi connectedto the phenomena.In an analysisof a socio- cultural phenomenonneedsa way of thinking rationally arld systematical(MasriSingarirnbun '1999). and Sofian Eftendi, The qualitative data were analyzed using descriptive analysis techniques,by describingthe lactswhich arethen followedby analysis(NyomanKutha Ratna, 2004). Literature shows that performanceshould be rnanagedby an organization or group that arrange when and where the show is done (Achsanpermas at ai],2003). To organize perJormanceactivities, it should requiresknowledge management organization. Management will assistperforming arts orgadzations to achievegoals effectivelyandefficiently (Achsan Permas,2003). Based on this view, art organizationrequires knowledge of functional aspects of management,which includes managementoI productiory markeiing human resources and financial. Production management is one oI functions managemenLin producing a product. Organizations'products inperlormanceorganizations is the performanceitself. The perlormancehave dimension of shape,space and time (Haryono, 200t).Dimensionallorm is 109 ht"r sc.h4 EploaetaE. rrcah\< 416atu! 8.to4d a form of pedormance.Dimensional spaceis a context of art when it sho\rs. Dimension of time is the time or duration of the performance. In ta).ub performances, the dimension form is a paired dancing where it involves female dancet and the male's audiencethat can dance together.Dimensional spaceis when performanceis done in the context of the time.Time dimensionoccuis when the dancingtales place.Time is an important aspectina perfotmance. Aspect of production is how an organizationptepares and implements pefonnance's plan. Evaluation should be held to evaluatethe implementation.Preparation involves people who are in chargeo{ the event.They should be trained or joined in rehearsaland discussedin a good meeting coordination. Marketing management involves the distribution aspect oI tayuban performance. Tayub performance is usua.lly held by a family which celebratestheir thanksgiving (birthday, wedding day, and good harvest). This aspect is to know how the organization decides marketing strategies,markets' targetanddo the promotion. Cteatinga good promotion plan is a good start to competewith competitors. Humanresourcesrnanagement shows the structureof the organizationor the division of people in a performance.Human resourcesis neededto ensurethe capability of people in organizationto workbased on their capability, Iinancial aspectsof the organization or financial managementis to make sure the financialoperation is planned.Through the financialaspects of the research,it will be described how to manage resourcesand to use those funds. Through the study, it will be presented how to obtain {lrndinS sources.What is the funding sourceor the organization of capital to borrow capital?Use of funds in p nciple be used for operationalactivities and lor treasury organization. RESULTSAND DISCUSSION Ploductidn Management A production of the performancebegan with the initiative of the organizers.The organizers itself usually a household.Usually the household have a plan for celebrateof somethin& such as like birthdays, weddings, arld other life cycle events(4qiq4fr-.ircumcision fot a gitl, khitatuan-circumcisionIor a bo, etc.). The household as a host €ontact the pafties which they needs.Generally, the partieswhich involves are the dancer(/o8ed),
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