Greenspring Graphic Standards Manual Montessori School & Style Guide Rev. 8/09/2016 410.321.8555 |
[email protected] | 10807 Tony Drive, Lutherville, MD 21093 From Director of Marketing A Guide for Brand Consistency & Communications Contents Our Mission Igniting purpose 3 and voice in a fully engaged Greenspring Montessori School Logo learning community. 4 Appropriate Typefaces 5 Colors 7 Related Graphic: Summer at Greenspring Montessori 8 Related Graphic: Greenspring Capital Campaign 9 Related Graphic: Greenspring Annual Fund 10 Related Graphic: Healthy Living Festival 11 Email Signatures 12 MailChimp Guidelines 15 Social Media Guidelines 17 Phrasing Standards 20 Letterhead Template 2 Our Logo Standard Version “Bauble” Symbol Logo Variations & Letterhead When specific circumstances call for a version of the logo that is shaped or colored differently from the above, please ask the Director of Communications to reformat it for you. This includes versions in which “Montessori School” has to be bigger, black & white versions, white text versions (for dark backgrounds), and landscape versions (where all text is on one line). A printable page of the school’s letterhead is included on the final page of this document. A Microsoft Word version of this letterhead is also available upon request. Please use Palatino Linotype, 11 pt, in official school documents on this letterhead - or at least stay within one point of that size for body text. As we develop other standard versions & uses, they will be added to this document. 3 Appropriate