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OUR-WORLD-Vol-IV-Issue-1.Pdf Contents EDITORIAL Editorial ..................................................................................... 03 The rise of the digital bank .................................................... 04 HAPPY 2015! Stepping it up .......................................................................... 10 eason’s greetings and a very Report, Josh Unlimited regional rounds Protecting your legacy ........................................................... 14 happy New Year to every member and more. 2014 The year that was .......................................................... 16 Sof our HDFC Bank family! OUR WORLD VOL IV ISSUE 1 Josh Unlimited: Regional updates ....................................... 20 We also feature two new sections – For PUBLISHED BY Bank’s first Sustainability Report released ........................ 24 2014 was a stand-out year for our Bank. a cause, where we report on the many The Corporate Communication For a cause .............................................................................. In our 20th year, we put in a robust social responsibility activities undertaken, Department, HDFC Bank Ltd. 26 The health track ....................................................................... 30 performance, won several awards and and The Health track, where we feature DISCLAIMER launched various new initiatives. In this activities under the HDFC Bank CARES Bank safe ................................................................................. 31 This issue of OUR WORLD issue we feature some of highlights of the programme. might contain forward-looking In the news .............................................................................. 32 statements based on current year gone by, along with some special assumptions and forecasts made Bank bulletin ............................................................................ 35 features on what’s making the news in our We hope you enjoy the issue… Happy by HDFC Bank Ltd. Various Sporting excellence ................................................................ 40 Bank – GoDigital, our first Sustainability New Year once again! known and unknown risks, uncertainties and other factors Snippets ................................................................................... 47 could lead to material differences REQUEST FOR PHOTOS between the actual future results, Break Time ............................................................................... 48 financial situation, development Shutterbug ............................................................................... 50 or performance of the company, Thank you one and all for your participation in Our World! Each month we and the estimates given here. The receive news updates from teams all over the country. When sharing images company assumes no liability whatsoever to update or validate for these news items, we request you, to please take and share high-resolution these forward-looking statements images with us, which can be shared on NetMeeting with IP address: or to conform them to future 10.2.233.78. Please do NOT compress/edit the images or paste them in Word events or developments. documents. This will help us to keep making Our World better. Thank you Note: The brand names and logos again and please continue to share your news with us! used in the issue of OUR WORLD are registered trademarks of their respective owners. They are Cover caption: Customers with Mr Nitin Chugh (centre), Head, Digital Banking, HDFC Bank, at the used here solely for the purpose national launch of ‘GoDigital - Bank Aapki Muththi Mein’, on the banks of the Ganges in Varanasi of identification and quality Josh Unlimited 2014-15 Click here description. Get all the gyaan on Josh Unlimited’s Regional Rounds. Our World | Vol IV Issue 1 3 COVER STORY COVER COVER STORY COVER The rise of the digital bank The recent launch of our GoDigital, Bank Aap Ki Muththi Mein offering takes our Bank to the customer, any time, any where oday while almost everything digital offering turns the mobile phone works with the magic touch of into a round-the-clock branch with 75 Ta finger, banking was one of the transactions just a touch away. few services that still required the effort of visiting the branch. Apart from essential transactions like account balance and making tax Our Bank, however, is spearheading payments or buying insurance, the latest The business of things threats as is NetBanking with secure various initiatives to ensure easy app also allows (for the first time) to buy Our mobile and tablet apps work image and text, and OTP for high-risk banking – taking it closer to the all kinds of loans, options to make stop across all platforms – iPhone, Android, transactions. customer. With the recent launch on payment, book a fixed deposit or even Windows, BlackBerry and soon to be December 16, 2014, in Varanasi, of open a recurring account. launched J2ME, which is for the lower- There are around 4,000 downloads of the GoDigital, Bank Aap Ki Muththi Mein, end Nokia Asha phones. To include the apps on a daily basis, and usage patterns the Bank has formally launched its It also provides customised, location- non-English speaking audience, we have shown that people prefer to use umbrella brand of impressive digital specific promotions on shopping, movies have ensured that the SMS Banking and these apps once they get used to it. capabilities. and other entertainment. The only reason Android App are also available in Hindi. Proving its popularity, the application left for someone to visit a branch would is rated amongst the top three in the With the widest range of transactions be to access a locker or to deposit and Steps have been taken to ensure that financial services and banking apps in by any Indian bank so far, our Bank’s withdraw cash. MobileBanking is as protected against the Apple iTunes store. 4 Our World | Vol IV Issue 1 Our World | Vol IV Issue 1 5 COVER STORY COVER English speaking audiences) The penetration of smartphones Our Digital USSD Fund transfer facility by dialing and social media has called for a COVER STORY COVER Banking Journey *99# for feature phone users transformation in the way a bank communicates with its customer. The Next-gen banking latter’s expectations have changed, 2013 Today, India is aggressively making it the best time for banks to 2012 Launched Toll Free adopting mobile telephony. There transform to digital platforms. Launched banking to provide are over 900 million mobile subscribers, 2011 services to non- mobile App with 243 million accessing the Says Mr Chugh: “If we are not talking to 2000 Launched across all smartphone, rural mobile site with platforms – & semi-urban users internet through a mobile device, our customers through these devices, Extended banking the onset of iOS, Android, 1999 services to mobile accounting for 60 per cent of through our apps or through our We begin our browser- friendly Windows & Also launched Tab through SMS internet usage. processes, and we are not making sure smartphones Blackberry App for tablet users digital foray: Banking Launched NetBanking services All of MobileBanking put together, our networks and would require high levels Bank has around 2.4 million customers of personalisation. a month, processing roughly about 15-16 million transactions through Our MobileBanking services cover a MobileBanking platforms. wide range of customer profiles: SMS and toll-free banking for feature Being future-ready phone users and rural users All these initiatives are another step Mobile and tablet apps across all towards being future-ready so that the platforms for smartphone users with Bank is able to connect in the next internet connection few years with individuals who would SMS banking and Android app be on devices all the time, on social (also available in Hindi for non- 6 Our World | Vol IV Issue 1 Our World | Vol IV Issue 1 7 COVER STORY COVER that they are straight-through going find new ways of communicating and into our back offices and our mid-office engaging with customers and that’s Most Popular Banking Services COVER STORY COVER then the experience of the customer will where digital is important. accessed from your mobile probably not be as great as what he expects.” So does that mean that branch expansion will stop? No, says Mr Chugh. Most Popular The Bank expects that in next few years There are no plans to scale down Request for Banking Services Statements/ Book FD there would be very few accessing expansion. The objective is to reach out Cheque book accessed from NetBanking accounts or even visiting to the remote corners of India and set your mobile branches. So it becomes imperative to up bank branches there thus making Balance Stop MobileBanking Offerings Enquiry Payment MobileBanking Through MobileBanking SMS Banking*/ Toll Free Browser (m.hdfcbank.com ) Applications MobileBanking Credit Card Debit Card Payment Hotlisting Funds Transfer Facilities Apps for Tablets Apps for Phones a difference to the lives of the people prepared at all points in time (and very there. However, once an account is capably) to deal with customers who are opened, we want to change the way in expecting this level of experience and BB10 which people bank. People should know richness, context, and relevance from that they have the Bank with them all the the Bank so that our customers value us iPad Android Windows Android* Blackberry Windows iPhone Nokia time, at the time and place they choose. more and we become their primary bank & BB10 (Symbian) Mr Chugh
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