OUR-WORLD-Vol-VII-Issue-8.Pdf

EDITORIAL had a chance to check out these channels. said our MD, Mr Aditya Puri. “While we continue to FROM STRENGTH TO STRENGTH We are always looking for ways to better pray for their speedy return to normalcy, we hope connect with our audience, so if you have any through our efforts, we are able to make a small As we go live with this issue on September Valuable Brand, with a brand value of $21 feedback, do hit the feedback forms or write in but meaningful impact on people’s lives as they 7, we’re delighted to share not one but two billion, up 21% from last year. to [email protected] come out of their suffering.” major achievements for our brand that have been announced today. Our MD, Mr Aditya Puri, while accepting the In this issue, we also feature an exclusive interview Taking cue from our MD’s message, colleagues honour from The Economic Times on behalf with Mr Ashok Khanna, Group Head – Auto contributed a day’s salary to the cause. The Bank HDFC Bank has been recognised by the of the Bank, said, “It's a great honour and Loans, as our cover story. Mr Khanna he takes us then contributed the rest to donate a total of Rs country’s premier business daily The Economic I accept it with humility on behalf of all my through the journey of our Auto loans business. 10 crore to the CM’s Relief Fund. As donations Times as the ‘Company of the Year’. Each year a colleagues at the Bank, without whom this You can read the interview on page 5. poured in from across the country and the world, jury comprising well-renowned industry leaders would not have been possible. I'd also take online payment gateways became a convenient, picks a single company for this honour after the opportunity to thank all our customers A high of the month was our country’s fabulous quick way to make donations. In fact our Bank’s much deliberation and debate. They chose our and stakeholders who've reposed their faith show at the Asian Games. Our compatriots gateway emerged as the top gateway in terms of Bank from a galaxy of equally meritorious peers in us throughout.” picked up a whopping 69 medals. We bring to collections with over `3,000 crore contributed. stating that it was a tribute to its “status as a you a special on page 35. global benchmark for successful banking.” These announcements are fresh off the press Most recently, our Bank announced that it would so keep checking back here for more the Helping rebuild lives adopt 30 villages. This is in keeping with our An equally exciting announcement was pictures and coverage. We’ll also be sharing Kerala has started it gradual return to normalcy endeavour to bring about ‘Parivartan’ or long- made by Kantar Millward Brown, a group all the updates via the OUR WORLD Live after the devastating floods last month. As a lasting positive change in the communities we company from the global communication and Feed, the OUR WORLD Homepage, and socially responsible corporate citizen, our Bank serve. You can read more about how we are advertising behemoth WPP. In their latest of course, OUR WORLD Radio, the newest has lent its support in myriad ways. “We stand helping rebuild lives on page 49. survey they named HDFC Bank India’s Most channel on this platform. We hope you’ve with the people of Kerala in this hour of distress,” like comment COVER STORY greatness. The road to the top was difficult – one that took determination and foresight on the part of the team to just stay in the business. Our Bank set up its Auto Loans business LEADING THE in 1999-00. “In the initial years, we did not make money because the distribution costs were prohibitive,” says Mr Khanna, who has been spearheading this vertical for over a RACE decade and a half. Our Bank is the frontrunner in the Auto Loans business. Mr Ashok Our Bank, given its nascent entry in the business, was financing auto loans at extremely Khanna, Group Head – Auto Loans, in this interview with Our World, competitive interest rates, leaving scope for little margins. That was the market reality of talks about the journey so far the time. Further, the dealer distribution costs were as high as 5-6 per cent then. Adding to and the road ahead this were operating costs and portfolio delinquencies which meant that the Bank was not making money.

Slowly and gradually, the industry saw the demise of large players and a host of NBFCs in the business due to non-profitable operations. Despite this, our Bank stayed invested. “It was in 2006 that we reached an inflection point, a now or never moment, so to speak, ” adds Mr Khanna recollecting the tough decision the Bank took that led to a short-term storm, but paved the way for the entire industry reeling under high distribution HDFC Bank today is the market leader in auto loans costs. – two-wheelers, four-wheelers and commercial vehicles (CV). But the road wasn’t easy. “We took the call to not offer more than 2 per cent distribution fee which met great consternation and objection from OEMs and distribution channels, far and wide. But we watch video As Roman philosopher Lucius Annaeus Seneca were clear: it was in their best interests that we do it, so we all survive.” Note: The video will only play on Internet said: It is a rough road that leads to the heights of Explorer version 8 and above Riding the storm been adjusted for inflation,” shares Khannaji. We fund close to 0.7 million cars a year and After the Bank stood its ground, it lost business for a few months, but soon enough, other over 1 million two-wheelers - unheard of in this industry. players followed suit and reduced the distribution fee to similar levels. There has been no looking back since. “From that point till this day, we have led the industry standard on the Building on relationships key metrics of the business,” shares Mr Khanna, who’s also fondly addressed as Khannaji, Back then, the Bank had no distribution at all – every dealer had to be targeted and across the industry. relationships built from scratch. Those relationships have been carefully cultivated and have stayed till today. Most of those dealers have continued and become bigger brands Automobile manufacturers (OEMs) too were compelled to back our decision because and multiple brand affiliates. “A lot of what we do is based on relationships,” highlights they realised that financing was going through a major overhaul. Vehicle sales are driven Khannaji. “A lot of our senior-level and middle level people have been involved with them on the back of finance. And with the financing penetration of 75-80 per cent in a country from when they were starting out – so there is equity there. There is an inherent familiarity, India’s size, it was imperative that people aspiring to buy vehicles had access to credit. For there is trust.” banks and financial institutions to provide credit, they needed to be able to see this as a profitable business, which was only possible by reducing the distribution fee to 2 per cent. Never losing focus “We don't compromise margins, we don't compromise on delinquency when it comes to Year 2006 onwards, as the economy picked up our strategy,” says Mr Khanna. If the team foresees delinquency, corrective action is taken momentum, the Auto Loans business witnessed a immediately, even if it means going slow in certain markets or products, or exercising surge in volumes too, even as the distribution fee greater caution in selecting customers. of 2 per cent became the norm. Before long, the business started growing at 18-20 per cent from the “Right now, tractor loans are being reimagined, we're trying to change the way we operate 5-6 per cent (when the distribution fee was higher). the business,” shares Mr Khanna. And it became clear that this is a game of volumes and not margins (read, distribution fee). “Since 2006 An integral link in the value chain till date, we're still at two per cent, it has not even The strategy so far has been to get involved not just when a person needs a loan. It is to offer services that include used car loans, auto insurance, service payments, and be of year, which will be also done digitally. “Today we are taking payments either through any other financial assistance a customer or potential customer might require. “Our focus PayZapp or the account or credit card. We will fund the insurance renewal now through a is on customer retention and having a customer lifecycle management process,” says Mr loan,” adds Mr Khanna. Khanna. Towards this, there are top-up loans for customers who have paid a minimum of 9 EMIs. Almost 65 per cent of business today and, at a larger level, almost 85 per cent of The Bank has also tied up with GPS device vendors, and will fund these devices as what we source in a month, we cross-sell some product or the other. well. “Our positioning to the customer is going to be that we don't just finance the car, we also take care of them after they have bought the car,” says Mr Khanna. “We run huge distribution and pay commission to dealers and DSAs. Almost 60 per cent of our business is open-market oriented and hence commission based, so commission Playing to win has to be competitive.” Almost 16 to 17 per cent of the business is from used cars. This “At our Bank, we know the whole back story, the people behind the entity, their year, we are targeting to take it up to about 21 to 22 per cent and progressively go up to generations, the dynamics of the business operations as well as ear on ground, so they get 25 per cent.” invaluable insight,” shares Mr Khanna. We do everything that is connected to the dealers. At the bank-level, the Bank funds the OEM. So from corporate banking, OEMs like Tata Riding the digital wave Motors and Maruti Suzuki get advances and funding lines. We then address the needs of The number of offerings has grown thanks to our Bank’s digital push. “We have the the supply chain variables, the dealers’ requirements, be it inventory funding, term loans, 10-second top-up loan called Quick Money that an existing car loan customer can avail cash credit or Loans against Property and ultimately loans to the end consumer. “From of,” elaborates Mr Khanna. This supplements a unique programme called ZIP Drive, which the Bank’s perspective, it is the complete ecosystem that we are catering to,” adds Mr allows the customer instant disbursement of his new car loan to a dealer, a never-heard- Khanna. of proposition of its kind. Top-up loans are also offered at ATMs and over call by OCC agents, phone banking agents and virtual relationship agents. These are all industry-first Opportunities await processes and derive great channel and customer delight. The opportunity in the used car financing space is immense for the simple reason that only 15 per cent of the market has been penetrated so far. “The strategy is simple, any Apart from this, there are plans to launch funding on insurance for the second and third place where there is a Bank branch, we have offered our product. Typically to our kind of business, semi-urban and rural markets have been leapfrogging over the last four-five BANK BULLETIN years. Given that we are already there and offering our products, it synergises well with our strategy. NEWS AT A GLANCE Bank Bulletin canvasses a wide range of news related to our Bank’s events, launches and more “On the retail distribution side, distribution is spread across dealers and a good chunk of the focus is on generating business internally. “Bank branches are a very big channel for HDFC Bank launches payment gateway with Chhattissgarh Tourism Board read more us. For auto loans business they would be as high as 38 per cent (cars), for two-wheelers they would be about 25 per cent of our business. For CV and tractors, we have less HDFC Bank and Zeta digitise Lal Bahadur Shastri National Academy of read more incidence but still we have significant business there,” he explains. Administration campus HDFC Bank launches online payment gateway in association with read more An omnichannel or multichannel kind of network helps optimise costs as well as balance Bicholim Municipal Council the portfolio. The aim is to ensure that at least 40 per cent of the business generation is HDFC Bank launches online payment gateway in association with four read more from internal liability customers. The endeavor is to get to a 50-50 situation. village panchayats in Goa

th “It is a story about constantly reimagining,” says Mr Khanna about the journey so far. “We HDFC Bank launches 74 branch in Jammu & Kashmir watch video are running faster than the industry. We are running a huge book, so we do have to run at a certain pace, whether the industry matches it or not.” The challenge is to keep reorienting HDFC Bank launches digital lobby in Gurugram read more requirements for better profitability and better margins. The Bank’s ROA has improved and the cost to revenues has improved. The constant effort is to keep improving the business HDFC Bank signs MoU with Haryana Vishwakarma Skill University read more model. “That is the only challenge we have. Our compulsions are internal, our benchmarks HDFC Bank flags off national employee sports competition Josh Unlimited are internal – so we can thrive going forward.” read more from Srinagar

like comment like comment DIGIFYI GO DIGITAL All the latest digital services and news... Do share our offerings with customers, new and existing SPOTLIGHT Introducing Cross Sell @ POS for NTB customers in CRMNext! Make the most of our newly launched feature in CRMNext that will help you, accurately and effortlessly, cross-sell Asset Products and Credit Cards to NTB customers.

With this feature you can check the NTB customer’s product eligibility based on their Bureau credentials directly in CRMNext by entering a few details and instantly apply for the products Now recharging your mobile phone is possible via UPI through DAP. This can be done in the BHIM UPI section of the HDFC Bank MobileBanking app as well as any other UPI app.

Just follow these simple steps: Dowload HDFC Bank MobileBanking app > Go to Settings > Language and Input on your device > Choose Keyboard as HDFC Bank EasyKeys. (Available only for Android) Customers can apply for our products through HDFC Bank’s MobileBanking App. All they need to do is go to the Apply Now section and get started.

COMING SOON EVA will soon offer a new feature ‘Shop on EVA’ with exciting services such as cab Track your competition booking, bus booking, hotel booking and bill payments and recharges. on Social Media with our Digital Command Soon customers can get notifications on important communications from the Bank Center! on WhatsApp. They can also connect with the Bank on WhatsApp for product-related Our Digital Command information and FAQs and for account- / card-related enquiry transactions. Centre helps in tracking conversations about TAKE RAPIDFIRE QUIZ competitors on social media. Click here for more updates on Live Feed.

To book a demo, please contact Ms Prachi Salvi (P8643).

DID YOU KNOW Now customers can pay bills, transfer money and check account balance while chatting Mr Nitin Chugh, Country Head – Digital Banking, on Twitter: with friends. All they need to do is make a simple switch of a keypad with HDFC Bank @NitinHDFCBank (https://twitter.com/NitinHDFCBank) like comment EasyKeys. Here’s how: BANK BULLETIN Our Bank’s North 2 team has associated with the Meri Maa Boli Punjabi NGO, ZONAL UPDATES that works with the aim of promoting the A glimpse of the activities and events organised by our Bank’s zonal offices across the Punjabi language. With more than 2,000 country members, the NGO works in India as well Canada. Our Bank lent its support EAST 1 Circle Head was present along with to the NGO’s International Conference

BARADWARI TEAM FELICITATES the branch team to distribute kits and Ramgarh team interacted with the Ramgarh in Vancouver, by providing car stickers DOCTORS IN JAMSHEDPUR mementos to the doctors. Cantonment regiment, introducing the new and event banners. This took the Bank's recruits to the offerings of our Bank brand to Vancouver, Calgary, Toronto and Winnipeg. NORTH 2 RAMGARH TEAM (JHARKHAND) OUR BANK GETS VISIBILITY IN ENGAGES WITH PUNJAB REGIMENT CANADA HARYANA AND PUNJAB TEAM CELEBRATE INTERNATIONAL YOGA DAY On July 30, our colleagues organised an event for the Regiment at the Ramgarh The Baradwari team celebrated Doctor's Day on July 2, by handing out mementos to the doctors Cantonment. The branch team engaged of MGM Government Hospital, Jamshedpur. with the new recruits introducing them to the facilities and benefits of our On the occasion of Doctor’s Day, salary accounts. The branch manager our colleagues from the Baradwari also participated in showcasing our branch organised an event at the MGM Our Bank supported the NGO Meri Maa Boli offerings to the newly joined Indian Army Punjab International conference in Vancouver, Government Hospital and Medical giving our brand a visibility in many Canadian The Yoga Day event by the Haryana and Punjab personnel. College Jamshedpur on July 2. The cities. team saw a turnout of over 7,000 people. Each year on June 21, International the harms of stubble burning, which has Yoga Day is celebrated the world over a huge impact on the smog problem to highlight the benefits of practicing in North India. A special giveaway was yoga. Our teams celebrated the event in designed with the message ‘No Stubble Panchkula, Ambala, Mohali and Ferozpur, Burning’, and contained a packet of and were met with immense enthusiasm. The North 2 team reached out to High Net rice seeds and sweets. Customised Worth customers in their region, and presented Over 1,000 colleagues from 117 branches in More than 7,000 people including them with potted plants to spread the green Ludhiana participated in a successful customer name plates were also designed for the engagement activity. bureaucrats, police officials, students message. farmers. and the general public came together to participate. Minister for Sports and 60 PUNJAB BRANCHES COLLABORATE OVER 1,000 LUDHIANA COLLEAGUES CHANDIGARH TEAM LENDS SUPPORT Health, Haryana, Mr Anil Vij, attended the ON HAMARA KISSAN INITIATIVE PARTICIPATE IN CUSTOMER TO UTCA T20 CRICKET LEAGUE Ambala event; Zonal Head Mr Jatinder ENGAGEMENT ACTIVITY Gupta and ADC Mohali Mr CS Mann inaugurated the Mohali event. Our Bank’s Ludhiana team conducted a customer and staff engagement initiative with 117 branches participating. More SPREADING THE GREEN MESSAGE than 1,000 colleagues met with existing ACROSS NORTH ZONE Branch managers from 60 branches in Punjab customers and prospective customers, interacted with over 2,000 farmers and educated them about the harms of stubble burning. Chandigarh team organised the UTCA T20 Select teams across the North 2 region sharing information about our offerings League Cricket 2018 in partnership with UT conducted an engagement activity for High and distributed caps, leaflets and Branch managers from 60 branches Cricket Association where we presented mementos to international and IPL cricketers. Net Worth (HNW) customers in the region. badges. The initiative was driven by interacted with over 2,000 farmers from Regional Managers visited customers and Mr Iqbal Singh Guliani, Zonal Head. Punjab as part of the initiative. The BMs Our Bank’s Chandigarh team partnered presented them with specially designed More than 3,000 people were met with wished the farmers for the new paddy with the UT Cricket Association to Bank-branded hanging flowerpots. through the initiative. season and made them aware about organise the ‘UTCA T20 League Cricket 2018' tournament. Various teams HDFC Bank-branded T-shirts. More corporate locations such as Indigo, #greendeposits – a specifically including the Chandigarh Police and than 1,000 people attended the Amazon, Interglobe, Gartner, DHL. designed hashtag for the occasion of High Court employees participated. event, including parents and coaches. Helpdesks were jointly manned by World Environment Day. The final match was held on July 8 and Ferozepur ADC, Mr Ravinder Singh was graced by the presence of Mr VP Sidhu, and other senior government WEST 1 Singh Badnore, Governor of Punjab and officials appreciated our Bank for its Administrator Chandigarh; Mr Sanjay support. GOA TEAM SPREADS GREEN MESSAGE Tondon, president of UTCA; Mr Jasjeet ON ENVIRONMENT DAY

Katial, Zonal Head; and Mr Gaurav Gurugram team interacted with staff of 32 Kathuria, Cluster Head. Mementos corporate offices, spreading the green message by distributing potted plants, and urging them to were presented to international and take environmental conservation pledge. IPL cricketers Sandeep Kaul and Manan Vohra of Chandigarh for their the Corporate Salary, Branch Staff, Cards and Assets Teams, where they contribution to the sport. Goa circle organised multiple events to welcomed employees and distributed celebrate World Environment Day and promote Our Bank helped organise a swim meet in saplings in a Bank-branded pot. A the green message. They won the Silver Star - Ferozepur. The event was inaugurated by Best Activity of Q1 award for the initiatives. OUR BANK SUPPORTS STATE-LEVEL Cabinet Minister, Rana Gurmeet Singh Sodhi. pledge to protect the environment SWIM MEET IN FEROZEPUR, PUNJAB was displayed and participants were This year, for Environment Day, our Goa encouraged to take the pledge. Our Bank partnered with the district team went all out to create awareness Employees were encouraged to administration in organising the GURUGRAM COLLEAGUES MARK about environment protection alongside post images on social media, with swimming championship at Ferozepur. WORLD ENVIRONMENT DAY engaging with our customers. Three messages promoting environmental activities were organised over The event was inaugurated by Cabinet Our Gurugram teams promoted conservation and tagging the ‘Environment Week’ allowing the team Minister Rana Gurmeet Singh Sodhi, the message of ‘Clean and Green HDFC Bank Facebook page using to gain significant mileage in terms of Sports & Youth Affairs, by unveiling Gurugram’ by engaging with 32 engaging with customers, receiving Bank branded Green Revolution Army excellence in healthcare. This year, initiative. During the awards ceremony, wide media coverage and winning the bands, a sapling and cloth bag. A our Bank sponsored the event that our RH also touched upon the various appreciation of government officials. Mahindra e2o Plus smart car was was held on July 29. The Chief Guest products and services available with our The activities focused on spreading displayed and kids were invited to dip for the event was Governor of Odisha, Bank and offered financial assistance on awareness of the consequences their hands in green paint and “pledge” Professor Ganeshi Lal, who was healthcare equipment. of pollution, plastic abuse and on the car with their fingerprints. There welcomed by our Regional Head, Mr deforestation. was also a dance performance to the Debashis Senapati. HDFC Bank Mogo. BHUBANESWAR TEAM CONNECTS World Environment Week began on In Chicalim – South Goa, the locals, WITH COMMUNITIES OVER CRICKET June 3, and kicked off with the ‘Beat government officials, school staff, Plastic Pollution’ initiative at the students, Bank staff and the local MLA Panaji Municipal Market alongside participated in a rally followed by tree participation by Goa State Biodiversity plantation. Tree guards were installed Board – Science and Tech Department. around the saplings for protection. Our Bank sponsored the Times Health Icons Visitors were encouraged to take the The circle won the Silver Star - Best Bhubaneswar, felicitating the best hospitals for excellence in healthcare. oath to curb plastic pollution and were activity of Q1 award for the initiative Bhubaneshwar team organised a screening inducted into the ‘Green Revolution led by Sonia Kerkar. Following the ceremonial lighting of the of the India-England ODI at a private housing Army’ – with friendship bands bearing lamp, the best hospitals were felicitated society, along with games, prizes and freebies. Bank branding. Cloth bags were handed by our RH and Director of Tourism, Mr Cricket is by far the nation's most out to the public, store owners and SOUTH 1 Jawale, IAS. popular sport. It is this love for the game vendors. On June 5, visitors to Mall OUR BANK SPONSORS TIMES HEALTH that prompted our team to organise a de Goa – Porvorim were encouraged ICONS BHUBANESWAR 2018 A total of 120 doctors attended the live screening of the India-England ODI to pledge to be an ‘Environment event. The Governor personally thanked Each year, the Times Health Icon on July 12. The screening was held at Protectionist’ and were given HDFC Mr Senapati for the Bank’s unique awards are held in the city to recognise the Hindalco housing society where a helpdesk was set up along with display PURI TEAM ASSISTS DEVOTEES AT RATH YATRA vehicles and consumer durables. There were games with prizes and loads of Our Bank helped install 450 queue poles freebies to be won. during the Rath Yatra in Puri and 20 Loved it? Hated it? barricades for crowd management. The BOUDH TEAM SUPPORTS GREENING Puri Temple Administration and District Take a minute to share your feedback with us OF MAHANADI RIVER BANK, ODISHA Administration shared their appreciation so we can improve your experience of for our efforts for effective crowd management. OUR WORLD CLICK HERE

In support of the Mahanadi Green Mission, our Bank distributed caps to 500 school children who planted saplings along the riverbank. Our Bank installed 450 queue poles and 20 Have news you’d like to share with colleagues? Colleagues from our Boudh branch barricades during the Rath Yatra in Puri, which was appreciated by the district and temple lent their support to the Mahanadi administration. Whether its about your branch, office, team or a personal Green Mission organised by District achievement write in to us at Administration of Boudh. The branch sponsored 500 caps for the [email protected] or Click here for more Zonal schoolchildren who helped plant updates on Live Feed. [email protected] 5,000 saplings along the river bank. Around 1,500 people participated in the like comment initiative. AWARDS HDFC Bank wins Best Gold Loan Provider Bank in India title A WINNING WAY Recognition and rewards for the effort and successes of our people and our Bank. A look at the laurels that have come our way Our Bank named AI Game Changer by Nasscom Our Bank won the ‘Nasscom AI Game Changer’ award for Innovative Application in artificial intelligence (AI) in the Bank’s ‘Virtual Agent Engine.’ HDFC Bank’s ‘Virtual Agent Engine’ is the backbone of several products and services that enhance experience of banking transactions for our customers. Chatbot EVA is the first AI-driven chatbot for customer service that can answer millions of customer queries across multiple channels instantly. So far EVA has answered more than 70 lakh user queries with over 89% accuracy. Earlier this year, HDFC Bank (From L to R) Mr Gambhir Singh Panwar, Senior Trader – Precious Metals, Treasury; Mr Neville Patel, Head, successfully integrated chatbot EVA with Precious Metals, Treasury; Mr Sumit Patkure, Head, Bullion Operations and Mr Amit Bajaj Senior Relationship Amazon Alexa and Google Assistant Manager, Emerging Corporate Group, accept the award on behalf of our Bank from Mr Ajay Garg, Chairman, to give our customers instant access Bullion Federation. to information using the simplicity and convenience of a voice conversation. Our Bank was awarded the 'Best Gold Loan Provider Bank in India 2017-18' award at EVA is also available on IRA 2.0, the the Bullion Federation Global convention 2018 held on July 28 in New Delhi. HDFC Bank Bank’s humanoid. The ‘Virtual Agent has been a leader in providing gold metal loans to jewelers in the domestic and export

(R-L): Mr Pankaj Mishra, AVP - Digital Innovation and Engine’ also powers HDFC Bank segment. This segment had experienced a disruption due the implementation of GST, Mr Kiran Gadhari, Head - Digital Innovation and Mobility OnChat, the social commerce chatbot despite this the bank has emerged as a leader. This is in line with the Bank's outlook of Banking accept the Nasscom AI Game Changer Award. on Facebook Messenger. maintaining highest levels of corporate governance and regulatory compliance. Our Bank ranks high on All-Asia (ex- IN CONVERSATION WITH Japan) Executive Team 2018 survey HDFC Bank and its key management SHARAD RUNGTA Presenting a new series where we sit down with have been listed in Institutional Investor our leaders for an insightful chat about work and more... Magazine’s Annual list that recognises Sharad Rungta, Head - DCM & Syndications, the leading entities in Asia (Ex Japan). Investment Banking has now been appointed Head Institutional Investor is a leading RANK 2nd of Global Private Clients (GPC), India in the Private publication on finance on Asia and has Best CEO Banking Group. As Head of DCM and Syndications, released the results of its annual All-Asia Sharad helped achieve leadership position in these (ex-Japan) Executive Team 2018 survey. businesses. The magazine ranks companies based on RANK 1st four categories - Best CEO, Best CFO, In this new video series titled 'In Conversation Best CEO With' Our World speaks to Sharad about leveraging Best IR Professional and Best IR Company synergies between DCM and Private Banking, our - within their individual business sectors, nd Bank's unique proposition in the Ultra High Net using scores from a survey of investment RANK 2 Worth category, future plans, and more. professionals. IR Company Rank watch video Nearly 4,500 money managers and nd research analysts cast their ballots to RANK 2 Note: The video will only play on Internet Explorer version 8 and above determine the 2018 All Asia (ex-Japan) among banks in like comment Executive Team. Asia (ex-Japan)

like comment HDFC BANK CARES SHUTTERBUG THE BITTER SIDE OF SUGAR CAPTIVATING CLICKS A snapshot of initiatives undertaken under the HDFC Bank CARES Some breathtaking shots of nature, weather, wildlife and like comment programme for our employees amazing locations that caught the fancy of our colleagues

Sugar is sweet but too much of it can sour your health. Whole foods like fruit, veggies, dairy and grains have natural sugars. Your body digests those carbs slowly and body cells get a steady supply of energy. Your body does not need any other added sugars, which come in packaged foods and drinks. Sugar-sweetened beverages are a big source of added sugars, which causes weight gain and can lead to problems such as diabetes.

Too much sugar harms your body: CAVITIES: Sugar feeds the bacteria in your mouth, which leave behind acid that wears away your tooth enamel. Sugary drinks, candy and chocolates are common offenders. Rinse your mouth after consuming these or drink some milk to neutralise the acid. view images POOR SLEEP: Too much sugar in the day can mess with your blood glucose levels and cause energy spikes that can keep you awake at night. It can also cut short the time you are in deep sleep, so you may not wake up feeling refreshed. SHARE AND WIN! AGING: Sugary drinks may add years to your biological age.

Sugar should be taken occasionally. Use and consume less Think you have a gift? [email protected] sugar to encourage normal metabolism in your body. And, in a new twist, Show us! If you have or we will award the top photo your own ORIGINAL pic, on NetMeeting with contributor an exciting prize... like comment like comment share it with us... IP address: 10.2.233.78. so start clicking. BREAK TIME Crossword GET RECHARGED Test your knowledge about your Bank in a fun way. Hard at work? Here’s a well-deserved break. Tease your brain cells, laugh a little, CLICK HERE TO PLAY NOW learn some valuable tips… and feel free to send us your contributions! Spot 5 differences CALL FOR CONTRIBUTIONS We would love to feature your contributions in Our World and invite one and all to share. Send in your to the following sections:

HUMOUR AT WORK FAMILY CORNER We often encounter random jokes and Won an award, aced an exam? funny little moments at the workplace that We would love to hear about your can bring a smile to our faces. Whether and your family’s significant it’s dealing with customers, colleagues or achievements. Share the bosses, share your lighter moments. highlights with your colleagues.

SOLUTION AMATEUR ARTISTS INSPIRATION AT WORK Quiz Fact of the Matter Got a passion for art? The influence of inspiration can never Here’s something to work your brain. Write beautiful poems or stories? be erased. Share your story about Participate and stand the chance to win Share your creations with a colleague/mentor who’s helped us right now, and get featured! inspire and guide you at work. exciting prizes. In Japan, 90% of mobile The first mobile phone phones are waterproof call was made in 1973 by TAKE THE QUIZ because youngsters use Martin Cooper, a former them even in the shower. Motorola inventor. Mail your contributions to: [email protected] SPECIAL INDIA AT THE ASIAN 15 24 30 GAMES 2018 GOLD SILVER BRONZE It was an awesome show THE GOLD MEDALLISTS SOME WINNING MOMENTS of grit and passion, as our Indian contingent brought in a haul of 69 medals

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like comment SPORTS won in penalties and the team held their nerves to win and book their place in the SPORTING EXCELLENCE Semi-finals. The B Team faced Tresvista A round-up of the latest sports successes and a handful of outstanding and played with skill and intensity to win achievements of our Bank’s corporate sports teams the match. Our Bank’s team shines at From 3 rounds of 4 boards each, Deepak Corporate Carrom Tournament, won with the margin of 2-1. The final match was played between Mumbai Team A and Team B. An early goal scored Our other colleagues also put up a fight: Two teams from our Bank battled it out in the finals by Team B, put them in the lead. At the of Inbox Woods Corporate League, with Team B Ganesh Nangare reached the Singles lifting the cup. final whistle, Team B won 3-1. Sherwin Quarterfinals Gonsalves was adjudged Highest Scorer, Urujabbas Sayed reached the Singles Our team lifted the trophy at the Inbox and Sukesh Shastri was declared the Best Pre-Quarters Woods Corporate League, one of the Goalkeeper.

Deepak Wagh won the singles finals, with Ganesh Ganesh Nangare and Salim Sayed finest corporate tournaments played in Nangare, Salim Sayed, Ashish Chawla and reached the Doubles Quartersfinals Mumbai. The tournament was held on July TEAM B – WINNERS Urujabbas Sayed winning laurels at the Corporate Ashish Chawla and Deepak Wagh 28 and 29, at Suntek Turf Park, Goregoan. Carlton D’Mello Carrom Tournament. reached the Doubles Semifinals Two teams from our Bank participated in Sherwin Gonsalves Our Bank shone at the Corporate Carrom the tournament — Team A and Team B, Titus Uttankar Tournament, with a solid performance by The event was organised by Rhiti Sports and both teams booked their place in the Siddhesh Batawale our colleagues. Deepak Wagh, Current and Seven (By MS Dhoni). knockout round. Ramesh Singh Account Product Team and a regular Josh Tushar Anchan Unlimited medallist, won the Singles finals Mumbai football team lifts the Inbox Team A faced the JP Morgan in the 1st Sukesh Shastri against a competitor from ShareKhan. Woods Corporate League cup knockout game of the day. The game was Rakesh Yadav TEAM A – RUNNERS UP performance claiming the Runner-up title Akshata M Delhi cricket team wins the Melroy Fernandes at the Inbox Woods Corporate League held Annette Fernandes prestigious Amity Insurance Cup Kevin D’silva on July 28 and 29, at the Suntek Turf Park, Rishi Pillai Goregoan, Mumbai. Our Delhi football team is runner-up Mukesh Jadhav at BE Sports corporate league Irfan Shaikh First day they battled it out with Capgemini Mahesh Amte and Nomura and drew both the matches. Liston Fonseca The second day the team drew against Prakash Chauhan TCS and in a nail-biting match won against JP Morgan by 1-0 . The team displayed Delhi cricket team lifted the Amity Insurance Cup Our ladies’ football team display determination, dedication, and discipline after defeating Apollo Munich by 8 wickets in the final match. dominance and dedication at Inbox to convert every opportunity that came Woods tournament their way. The team bagged the runners-up With a score of 4 goals, our Delhi football team Our team won the Amity Insurance Cup, claimed the runner-up position at the BE Sports position in the league, thus adding another Corporate League. one of the most prestigious cricket trophy to the count. tournaments in Delhi NCR. In the final The team lifted the runner-up cup at the BE match of the tournament, our team Meet the team: Sports Corporate League on July 21. In the defeated Apollo Munich’s team by 8 Archana Sharma (C) final match played against QA Infotech at wickets and emerged winners. Avita Castellas FCB Escola, Vasant Kunj, New Delhi, our After facing some very tough teams at the Inbox Swetha Shetty team scored four goals. Our goalkeeper, Click here for more Sports Woods Corporate League, our ladies' football team updates on Live Feed. claimed the runners-up title. Vaishnavi Mahale Harvindar Kumar, saved 5 penalty shots Neelam Jain and all the four goals were scored by Our ladies’ football team put up a strong Gitta Abraham Anshu Sharma. like comment CSC SPECIAL EMPLOYEE ENGAGEMENT TAKING WORLD-CLASS BANKING TO 2 OUR WANDERERS TAKE OFF LAKH VILLAGES Our trekkers are making the most of monsoon! Check out the pictures Our Bank will partner with CSC e-Governance Services to offer its products and Wanderers, our initiative to get active together, organised its first monsoon trek of the services across the country's villages season on July 28. Since then colleagues have embarked on four more treks, taking in all Financial literacy and inclusion is a initiative, our Bank will offer its products the natural and historical beauty our country has to offer. Check out some of the clicks key area of focus for our Bank. At a and services to close to two lakh villages below: function organised in New Delhi, our MD Mr Aditya Puri signed a Memorandum of Understanding (MoU) to financially empower rural India. The MoU was signed with CSC e-Governance Services India, a Special Purpose Vehicle inc orporated Our MD Mr Puri with Dr Dinesh Kumar Tyagi (2nd under the Companies Act, 1956 by the from left), CEO, CSC, Minister of Electronics & IT, Ministry of Electronics and Information Mr Ravi Shankar Prasad (3rd from left) and Minister of State for Electronics & IT, Mr SS Ahluwalia (1st Technology (MeitY), GoI. Through this from left). view images with the help of CSC's 3 lakh village-level entrepreneurs, who will operate as Banking like comment Correspondents of our Bank. watch video like comment

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like comment Q&A 02 04 06 09 12 15 RAPIDFIRE What do you enjoy the What traits do you like What is one Tell us about your What is your dream Do you want to give a most about your work and dislike in your characteristic that you family. holiday destination? message to the team? profile? colleagues? believe every leader WITH… My family consists of my Anywhere in the company You are the Best! Keep should possess? My profile gives me unlimited I admire colleagues who parents, my wife who is a of family and friends. excelling. ANAND DUSANE opportunities to learn and work smartly and display a I feel a leader should be working professional and Destination is secondary. Executive Vice President & focussed and passionate to two daughters in class 9 Regional Head, West interact with customers ‘can do’ attitude. I dislike Pune and staff across diverse insincerity and complacency. lead the team and set an and 4 respectively. 16 geographies and verticals. example. 13 I also enjoy the time I What are your team's What is your favourite spend with the team and latest initiatives? 05 10 book and meal? the challenges we resolve Pushing digitisation, Who has had a 07 What are your hobbies? together. I like the book Atlas starting new trade finance meaningful impact on What has been your Cooking and watching Shrugged by Ayn Rand. My desks and reducing you or your career? 01 biggest accomplishment? movies. I also collect books favourite meal would be Ilish physical transactions. I would give credit to my and currencies. I have 2500 Sorshe and rice. Since how long have you It is still yet to come... boss for 15 years now, Mr. out of print comics, 200 been with HDFC Bank? 03 Bhavesh Zaveri, who has old Filmfare magazines and I started with the first branch 17 mentored me to pursue many old weeklies. in Ahmedabad, Gujarat in What are the challenges 08 14 What are the initiatives you face in your profile? excellence and encouraged 1996, where I used work in me to widen my sphere of What is your mantra for A movie that you can in pipeline? The biggest challenge in this watch over and over general operations. Later learning. handling work related Explore applicability and profile is to lead the widely 11 again… I moved to Corporate stress? implementation of robotics geographically distributed Sales as Regional Head in I have no mantra as such… What’s the one word Shawshank Redemption, and artificial intelligence team to collectively perform that describes you the Transactional Banking Group. I guess I need a mantra! Cinema Paradiso, and The in various operational as one. Thankfully, I can say best? In 2003, I moved to Pune as Godfather. activities and improvement I have a great team! Passionate! Regional Head, Operations. in the turnaround time. RAPIDFIRE 02 04 07 10 13 15 What do you enjoy the What traits do you like What is the one What has been your Tell us about your Do you want to give a WITH… most about your work and dislike in your characteristic that you biggest accomplishment? family. message to the team? profile? colleagues? believe every leader BHASKAR PANDA There are many - winning I have a loving wife and a Be truthful to yourself and should possess? Senior Regional Head, TAG The daily challenge, market I like straightforwardness the confidence of a large daughter. My wife is a great work hard for success. Mumbai movements, predicting the and direct answers. I don't A leader should be customer base, and of cook and manages home There is no shortcut in life. outcome in challenging like anyone hiding the truth impartial, truthful and course, the love that I got effectively, while I slug out times, speaking to and browbeating me. I also encourage followers to from my long-time readers at the Bank. My daughter customers and learning from don't like backstabbers. follow a certain path. of my ‘Daily Morning Report’. is pursuing her LLM at a 16 them -- Living life on the US University. They are my What are the latest edge gives me a kick and twin pillars of strength. initiatives undertaken that's my daily diet! 08 11 by your team? 05 What is your mantra for Who has had a handling work related What are your hobbies? It's about getting more meaningful impact on 03 stree? I read a lot, watch off-beat 14 for the buck from each you and your career? movies, and I also want to customer. "Raat gayi, baat gayi", A movie that you can What are the challenges I learnt a lot under Sudhir write a book. you face in your profile? literally. One has to be watch over and over 01 Joshi, the previous a ‘rolling stone’ as far There are various challenges again How long have you been Treasurer of the Bank. as pressure or stress is 17 with HDFC Bank? I face. Convincing 12 Satyajit Ray's trilogy - concerned. What are the initiatives customers, active listening What is your favourite Pather Panchali, Aparajito I have been with the Bank in pipeline? when things are not in 06 book and meal? and Apur Sansar. for over 20 years now. To deal with every control, managing a very What is your dream Siddhartha by Herman 09 important customer in our diverse team, keeping the holiday destination? Hesse and A House for One phrase that respective regions. team motivated throughout, I love going to different describes you the best… Biswas by V S Naipaul. I and upkeeping values of the parts of Europe. Happy-go-Lucky love Indian food, especially Bank simple Odia food. like comment PARIVARTAN A STEP TOWARDS PROGRESS

Financial aid DOING OUR BIT FOR Our Bank has contributed Rs 10 crore to the Chief Minister’s Disaster Relief Fund to assist KERALA in immediate relief measures. Our colleagues As the state grapples with the devastation caused contributed a day’s salary, with the Bank by the floods, and its citizens struggle to regain bringing in the balance. A delegation led by Mr Srikumar Nair (2nd from some state of normalcy, our Bank is stepping right), Zonal Head - Kerala, met Chief Minister forward to help the state in any way it can. Mr Srikumar Nair, Zonal Head - Kerala, said, Mr Pinarayi Vijayan (center) to share with him our “At HDFC Bank, we believe in giving back to Bank's long-term commitment to the state. The Kerala flood has been reported as the worst the communities that we operate in. Through one to hit the state in 94 years. Now, as the flood this initiative, we hope to create a substantial impact in the recovery process from the natural waters begin to recede, homes will need to be rebuilt, disaster. We would also like to thank our employees who have contributed to this effort.” livelihoods restored and families reunited. Additionally, our Bank also waived late payment fees on EMIs and dues on loans and credit Our Bank, in line with its philosophy to bring cards in August for its Kerala customers and enabled contribution to the chief about ‘Parivartan’ or positive change in the lives of minister’s disaster relief fund. Our Bank is also working around the clock to restore communities across the country, is making significant normalcy in banking operations. So far, almost all branches and 291 of 331 ATMs in the efforts to help Kerala rebuild. state are functioning normally. A STEP TOWARDS PROGRESS

Helping donate We are also helping donors from across the world donate to the Chief Minister’s Disaster Relief and rehabilitation Relief website. Customers can donate using the payment gateway on the portal to make As a part of long-term relief and rehabilitation efforts, our Bank will be adopting 30 villages their donations directly to the CM’s Fund. In fact, over 1 lakh customers have donated and in Kerala that have been affected. This initiative is aimed at rehabilitating people in the `40 crore has been collected so far, the largest collection value of all the bank gateways worst-hit parts of the state. available on the site. Through this endeavour, our Bank will bring about 'Parivartan' in the lives of residents of flood-hit villages of Kerala. This is at the heart of our Bank's Corporate Some of the activities that will be undertaken are: Social Responsibility (CSR) initiatives. The measures will be finalised after consultation with the state government to draft an effective long-term plan. The Bank will also work with local NGO partners to provide on-ground help. Learn more about our Bank's CSR Vision and Mission Ms Nusrat Pathan, Head – Corporate Social Responsibility, on Twitter: @NusratHDFCBank Click here (https://twitter.com/NusratHDFCBank)

Setting up medical camps Renovating and Imparting skills training and rebuilding health reconstructing local to families to restore Click here for more Parivartan updates on Live Feed. centres schools livelihood like comment WORK SMART Do not club multiple emails into one: If you need to e-mail a person on different HOW TO WRITE AN EFFECTIVE E-MAIL topics, considering writing separate e-mails for each topic. This rules out the possibility of the person missing out on any detail, and also, they can reply to each topic effectively. Tips for writing accurate, brief and to-the-point e-mails

Always proof check: Spelling errors, abrupt sentences or forgetting to attach a file are It is the age of digital communication, and in order to work effectively, it is important to all little mistakes that can easily be avoided if you check your emails before sending. For understand the nuances of online communication. It goes without saying that e-mail is the spelling and grammar, there are online tools that you can use to avoid errors. If you need most widely used mode of communication, and writing an effective email not only puts your to send an attachment, add it before you start writing the email. point across but also reflects on your communication fluency. There are times when we struggle with drafting the perfect email or writing an appropriate subject line. But no more! Spend some time on the subject line: A good subject line should do 2 things – grab Here are tips to help you write an effective e-mail that helps you communicate in the right the recipient’s attention and summarise the matter of the email in a sentence. For example, manner. instead of simply writing ‘Meeting’ as the subject line, you can write ‘Brainstorming session Start with a pleasant greeting: If you are writing to one person, address them by their for Kanpur event’. This not only informs the recipient of the context, but also serves as a name. If writing to a group of people, start with a general greeting like ‘Hello’ or ‘Greetings reminder whenever they look in the inbox. of the day’. Always acknowledge the person or people you are writing to. like comment

Do not get anxious or rush: A lot of times, you remember a few points that you had to include in an email after you have hit Send! Now you can write another email to include the missed detail but think about how it reflects on you. When writing an email where you need to include multiple details, it helps to jot down the points on a notepad beforehand. Also, after you have drafted the email, read through again to ensure you haven’t missed out anything. NEWS WRAP UP Featuring a wide range of news stories on the banking and financial sector, exclusively compiled by our Bank’s Learning and Development (L&D) division CLICK HERE TO READ MORE STORIES

HDFC Bank begins national employee RBI: Loan defaults by small sports competition businesses double in a year HDFC Bank Ltd., Sunday flagged off the Micro and small businesses like comment 7th edition of its annual sports competition continue to struggle in the wake of for employees from Srinagar... demonetisation and implementation... Google Pay loan decoded All eyes on RBI cure for Experts divided on RBI's Last week, when Google rupee intervention strategy Read more... Read more... announced Google Pay, it The Reserve Bank of India - The recent sharp rupee also mentioned partnership in the sidelines as it let the depreciation has brought in Rising Kashmir | September 03, 2018 The Indian Express | September 03, 2018 for loans along with rupee plunge to 70-levels... question the role of the... payment... Cashing in on your car HDFC waives processing fee for loans If you own a car, it can come handy Mortgage lender HDFC has decided Read more... Read more... Read more... when you need money for either to waive processing fee for home

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