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Danmarks Digital Tvs DTT Ansøgning

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Danmarks Digital Tvs DTT Ansøgning Danmarks Digital TVs DTT ansøgning Danmarks Digital TVs DTT ANSØGNING - BILAG TIL SKEMAET ”1. ANSØGNING” I UDBUDSMATERIALET FORRETNINGSPLAN TELENORS ERFARING OG KOMPETENCE KONKURRENCEFREMMENDE TILTAG ______________________________________________________________________ INDLEVERET TIL RADIO- OG TV-NÆVNETS SKØNHEDSKONKURRENCE OM valg AF DTT gatekeeper.KØBENHavn, 4. FEBRUAR 2008 ______________________________________________________________________ DDTVS ANSØGNING TIL RADIO- OG TV-NÆVNETS UDBUD AF JORDBASEREDE TV-SENDEMULIGHEDER – OPBYGNING OG INDHOLD ...................................................................................................................... 5 Oversigt over kapitler i ansøgningstekst ............................................................................................. 7 Oversigt over samtlige bilag i DDTVs ansøgningsmateriale .......................................................... 8 SAMMENDRAG ....................................................................................................................................... 9 1. PROGRAMINDHOLD, KANALPAKKER OG DIGITAL MERVÆRDI FOR FORBRUGERNE ......................................................................................................... 16 1.1 Antal udbudte kanaler ..................................................................................................................... 17 1.2 Pakketerings-principper .................................................................................................................. 18 Forbrugerinteresse ................................................................................................................................... 19 Udbudte pakker og kanaler til forbrugerne ......................................................................................... 21 Prissætning og positionering i distributionsmarkedet ....................................................................... 24 1.3 Sikring af en mangfoldig programflade ....................................................................................... 26 Genremæssig mangfoldighed ................................................................................................................ 27 Hensyn til nabolands-TV ........................................................................................................................ 29 Hensyn til kanal med lokale/regionale nyhedsudsendelser .............................................................. 29 Nyskabelse og mangfoldighed via nye betalings-kanaler ................................................................. 29 1.4 Programmer i HD-kvalitet ............................................................................................................... 31 Betingelser for distribution af HD-TV: Generelt og på DTT .............................................................. 31 HD-TV i DDTVs MUX ............................................................................................................................. 32 1.5 Elektronisk Programguide (EPG) .................................................................................................. 33 1.6 Nye elektroniske tjenester .............................................................................................................. 33 Grundvilkår for udvikling af nye innovative digitale tjenester ........................................................ 34 Idékatalog til mulige konkrete nye tjenester ........................................................................................ 35 1.7 Planer for mobil-tv ............................................................................................................................ 37 Planer på indholdssiden for mobil-tv ................................................................................................... 39 1.8 Tidshorisonten for hvornår programudbudet er tilgængeligt ................................................. 40 1.9 Opsummering: DDTVs programindhold og kanalpakker ....................................................... 40 2. TELENORS FINANSIELLE STYRKE OG KOMPETENCE ............................ 42 2.1 Telenors finansielle styrke og bæreevne ...................................................................................... 42 2.2 Telenors organisering på Broadcast-området .............................................................................. 43 2.3 Telenors industrielle kernekompetence: etablering og drift af omfattende netværk ......... 44 Udbygningen af det danske DTT-net .................................................................................................... 45 Norkrings erfaring med sendenet ......................................................................................................... 45 Udbygningen af det norske DTT-net .................................................................................................... 45 Norkrings specifikke kompetencer ....................................................................................................... 47 2.4 Telenors erfaring med distribution af tv-indhold og drift af betalings-tv ............................ 48 Telenors distribution af betalings-tv ..................................................................................................... 48 Telenor Broadcasts Holdings tekniske tjenester knyttet til betalings-tv .......................................... 49 Telenors opsamlede erfaringer og læring fra DTT-lanceringer i udlandet ...................................... 51 2.5 Telenors erfaring med omfattende logistikoperationer og kundehåndtering ...................... 52 Kundecentererfaring ................................................................................................................................ 52 Telenors logistik- og distributionsoperation ........................................................................................ 53 Telenors erfaring med informationsarbejde og kundedialog ............................................................ 54 3. TRYG OVERGANG TIL DIGITALT TV FOR FORBRUGERNE ................... 55 3.1 Hovedmål for kommunikationen om DTT ................................................................................. 55 3.2 Informationsindsats ......................................................................................................................... 56 Information til professionelle aktører ................................................................................................... 58 Synlig tilstedeværelse i lokalmiljøer ...................................................................................................... 59 En ny tv-aktør skaber konkurrence om opmærksomheden .............................................................. 59 3.3 Kundeservice –og mål ...................................................................................................................... 59 Ekstra ressourcer til grupper med ekstra behov for assistance ......................................................... 60 3.4 Logistik– og distributionsløsninger .............................................................................................. 61 3.5 Den digitale dekoder – danskernes nye fjernsynsboks ............................................................ 61 4. UDBYGNINGSPLANER FOR DVB-T OG DVB-H SENDENETTET OG DE RELATEREDE JURIDISK/REGULATIVE PROBLEMSTILLINGER................ 64 4.1 Organisering og kvalitetssikring gennem Telenors projektmodel ......................................... 64 Ressourcer ................................................................................................................................................. 64 Teknikker og værktøjer ........................................................................................................................... 64 Projektplan – grundlag for styring og opfølgning .............................................................................. 65 Ændringshåndtering ............................................................................................................................... 65 Overlevering fra udrulningsprojekt til driftsorganisation ................................................................. 65 4.2 Udbygningsplanen ........................................................................................................................... 66 Styrende principper for udbygningsplanen......................................................................................... 67 Teknisk prøvedrift og overlevering til driftsorganisation .................................................................. 67 Tidsplan ..................................................................................................................................................... 68 Idriftsætningsplan for sendestationer ................................................................................................... 68 4.3 Dækningsberegninger og deres forudsætninger ........................................................................ 70 Estimerede dækningsberegninger ......................................................................................................... 71 4.4 Samarbejde og koordinering med I/S DIGI-TV ......................................................................... 73 Udvikling af EPG og forslag til generel konfliktløsningsmekanisme med I/S DIGI-TV ............... 74 Fordeling af omkostninger i forbindelse med samarbejde, udbygning
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