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SPOTLIGHT: Food & Concessions Pages 6-13 TM & ©2015 Amusement Today, Inc. April 2015 | Vol. 19 • Issue 1 www.amusementtoday.com Silver Dollar City debuts $8 million Fireman’s Landing section S&S, WhiteWater, band together to prevent such an event – to be ready with Zamperla supply volunteer recruits who have trained to test their prepared- 10 new family rides ness,” explained Brad Thom- and attractions as, general manager of Silver Dollar City. “The message AT: Scott Rutherford carries that everyone can give [email protected] back through volunteerism BRANSON, Mo. — Silver and community spirit.” Dollar City has a treat in store Fireman’s Landing ex- for guests this season as the pands into a previously un- popular Missouri themer un- developed region of Silver veils an imaginative, all-new Dollar City, which substan- section dubbed Fireman’s tially increases the park’s at- Landing. tractions arsenal with six new Officially opened to the family rides and four interac- public on March 14, 2015, the tive play zones for younger $8 million Fireman’s Landing kids. These newest additions salutes the spirit and train- bring the number of rides and ing activities of community attractions to over 40 and in- volunteer firefighters. Similar creases ride capacity to over to a section opened last year 21,000 per hour. at sister park Dollywood, the To supply the equipment Fireman’s Landing storyline for Fireman’s Landing, Silver creates the atmosphere of the Dollar City turned to three of Fireman’s Landing, above, Silver Dollar City’s new rides serving as “training” the industry’s most respected $8 million area, offers six family rides along with adventures for recruits and manufacturers – S&S, White- four interactive play zones for younger kids. The community heroes – all seek- Water West and Zamperla. section opened on March 14, 2015 after exten- ing to become part of the Sil- Centered around the head- sive planning. Below, two of the area’s Zamperla- ver Dollar City Fire Brigade. quarters of Fire Station No. 3, designed rides, Up the Ladder and Dizzy Dogs, Silver Dollar City design- the new rides include: thrill youngsters. ers did their homework when •FireFall, an eight-story COURTESY SDC researching the thematic as- fire tower-themed Double- pects of Fireman’s Landing. Shot ride (S&S/Sansei). As it turns out, the histori- •Fire Spotter, which fea- cal significance of the new tures whirling balloons for area is based on the fact that spotting fire dangers (Zam- the 1880s town of Marmaros, perla). Missouri – once located on •Fire Wagon Frenzy, a the site of Silver Dollar City bouncing ride for bucket bri- – was completely burned to gade volunteers (Zamperla). the ground by a blaze more •Lucky’s Dizzy Dogs, a than 100 years ago. “Now fast galloping ride on Dalmatians forward to the fictional story racing around a fire hydrant for Fireman’s Landing, where the citizens share a desire to 4See FIREMEN’S, page 4 Dated material. material. Dated RUSH! SUBSCRIBE TODAY! NEWSPAPER POSTMASTER: 25, 2015 March Wednesday, Mailed PLEASE PERMIT # 2069 # PERMIT (817) 460-7220 FT. WORTH TX WORTH FT. PAID US POSTAGE US PRSRT STD PRSRT 2 AMUSEMENT TODAY April 2015 NEWSTALK EDITORIAL: Gary Slade, [email protected] FLINT’S VIEW: Bubba Flint Tidbits Quick reminder to our supplier ad- vertisers that our next issue (May) will be our annual What’s New Guide compiled by AT’s Jeffrey Seifert. To make sure your company is included in our annual listing, please send your 2015 project lists to [email protected] Slade by April 3. • Congratulations to Mike Apple who just retired from Six Flags Over Texas as Operations manager after 47 years with the Arlington, Texas themer. Those of us who got to know Apple knew of his love for the history of park and his storytelling. Let’s hope he will put some of those stories into a book, now that he has his new found time. AT’s Janice Witherow has profiled Apple in this month’s 2 Minute Drill feature on page 3, so check it out! • Planning is well underway on the 2015 Golden Ticket Awards, set for Sept. 11 & 12, 2015 at two completely different New York City amusement facilities. This year’s event is centered around networking opportunities, so INDUSTRY OPINION: Andrew Mellor, [email protected] make plans now to attend. Our Big Apple hosts, Zam- perla and CAI, have a great agenda planned. The benefits of going ‘undercover!’ The tentative agenda begins Friday, Sept. 11 with a Here in the U.K. (and I’m sure in solved, staff and customer frustration al- night under the stars in the famed Central Park to see many other countries too) we have a TV leviated and efficiency vastly improved program called Undercover Boss which, through a relatively simple solution. I Victorian Gardens, where a reception, dinner and net- as the title implies, sees the overall boss hate to think how long this issue would working all await, before a short walk back to the Park or a director of a company taking the role have continued if the boss hadn’t been Lane Hotel. of a new employee in their business so doing his “undercover” role. Saturday, Sept. 12 is free time to explore the city until that he or she can see first-hand how it is The program made me wonder how operating and where improvements can much similar ‘undercover’ work goes on mid-afternoon when buses will arrive at our host hotel be made. Mellor in the theme park industry. It’s clearly for transport to the birthplace of the amusement indus- The exercise always provides the hugely beneficial to do and can create try — Coney Island! There you will enjoy the famous Co- bosses with a fascinating insight into their busi- some great opportunities for improvements and ney Island Cyclone roller coaster, Luna Park, the Wonder nesses and reveals to them a wide variety of ultimately more profit. I guess it’s akin to mystery areas that can be changed for the better, from shopping but it obviously provides bosses with Wheel, Thunderbolt and B&B Carousel before settling simple things that will make a huge difference to direct contact with staff as they do their daily down at the historic Gargiulo’s Restaurant for dinner and an individual employee’s job to other areas that jobs, which can only provide a wonderful insight the 2015 Golden Ticket Awards ceremony. Outside, a will make for a healthier bottom line. into the business. Of course managers are put in fireworks show will cap off our wonderful evening as we One example I saw a few months ago was place to pick up on where things are not going board our buses for transportation back to the hotel. with the boss of a chain of Italian restaurants. He quite right, but a fresh pair of eyes and ears will worked as a waiter for a couple of days in one of always see and hear things that others may not. A complete schedule of events and hotel discount his venues and saw that staff were queuing up to I guess in some smaller parks being an ‘un- room booking information is coming in mid April to www. use the POS system where they were punching dercover’ boss might be difficult but where that’s GoldenTicketAwards.com. Watch AT’s daily email news- in the orders they had taken. Clearly, this was a the case, a mystery shopping exercise by an out- letter and amusementtoday.com for the announcement. particularly inefficient way to do things, so having side third party would provide similar benefits. seen the problem he brought in individual, hand- For larger organizations, however, who knows See you soon in NYC! held devices for each member of staff. Problem what the actual boss may find? Call (817) 460-7220 for advertising, circulation or editorial inquiries Amusement Today is an independent, privately- Founder, Publisher and Editor Editorial Print Issue & Extra Extra owned trade newspaper published 14 times Gary Slade • (817) 460-7220 x3 Tim Baldwin Desktop Edition Production per year by Amusement Today Inc., P.O. Box [email protected] [email protected] John Robinson • (513) 256-1441 5427, Arlington, Texas 76005. Print issues are [email protected] $50.00 per year and are mailed Presort Standard Postage (permit No. 2069) Pre-Paid Fort Worth, Accounting & Classified Dean Lamannna • (310) 795-2734 Texas. The entire contents of this newspaper, Sammy Piccola • (817) 460-7220 x1 [email protected] Web Site Maintenance and its related web sites, are Copyrighted and [email protected] Stacey Childress Trademarked 2015 by Amusement Today Inc., Scott Rutherford • (704) 497-4557 [email protected] all right reserved. Advertising [email protected] Sue Nichols • (615) 662-0252 Association Memberships Address: P.O. Box 5427, Arlington, Texas [email protected] Pam Sherborne • (615) 308-3310 AIMS International, IAAPA, IISF, IRT/iROC, 76005-5427, USA [email protected] NAARSO, NEAAPA, NJAA, OABA, PAPA, Deliveries: 2012 E. Randol Mill Road #203, Arlington, Texas 76011, USA Special Projects & Editorial PACE, TTIA, WWA Phone: (817) 460-7220 Jeffrey Seifert • (817) 460-7220 x2 Monthly Contributors Fax: (817) 265-NEWS (6397) [email protected] Dan Feicht, Bubba Flint, Andrew Mellor, Industry Affiliated Charities Web Sites: www.AmusementToday.com, Richard Munch, B. Derek Shaw, Give Kids the World Village, www.GoldenTicketAwards.com Janice Witherow National Roller Coaster Museum & Archives April 2015 AMUSEMENT TODAY 3 THIS MONTH MINUTE IN HISTORY Presented by the National Rollercoaster Museum DRILL COMPILED: Richard Munch 2 COMPILED: Janice Witherow Mike Apple, Six Flags Over Texas APRIL This summer will be a •1904: Billboard magazine confirmed in the April 9 issue that very different summer Chester E.