Thursday, November 7
9:15 – 9:45 Registration / Breakfast Buffet Neues Seminargebäude (NSG), Rooms S 202 / S 203 (2. on map)
10:00 – 10:30 Welcome Addresses
10:30 – 11:45 Keynote Lecture
Marilyn Halter (Boston University): Mainstreaming Multiethnic America: Commerce and Culture in the New Millennium
12:00 – 13:30 Lunch
13:30 – 15:00 PANEL I: Commodified Ethnic Identity in Music
Markus Heide (Humboldt University Berlin): Narcocorridos: Ethnic Tradition,
Local Knowledge, and Commercialization Robert K. Collins (San Francisco State University): Commoditized Culture as Ethnicity Maintenance: An Exhibited Case Study of Garifuna Survival in 21st
Century Los Angeles
15:00 – 15:30 Coffee Break
15:30 – 17:00 PANEL II: Representation and Forms of Capital
Gabriele Pisarz-Ramirez (Leipzig University): Multiraciality and ‘Racial
Capital’: The Commodification of Mixed Racial Identity Frank Usbeck (Technical University Dresden): Selling the Warrior Image: (Self) Representations of Nativeness in Military and Law Enforcement
17:45 – 18:15 Walking tour through Leipzig
18:15 – 19:45 Dinner Restaurant Mio (3. on map)
20:00 Reading of the Picador Guest Professor for Literature
Jennine Capó Crucet KAFIC , black box (4. on map)
Friday, November 8
8:30 – 9:00 Breakfast Buffet Neues Seminargebäude (NSG), Rooms S 202 / S 203 (2. on map)
9:00 – 10:30 PANEL III: Aesthetics in Representations of Asians/Asian Americans
Jeffrey Santa Ana (Stony Brook University): The Yellow Peril Aesthetic:
Managing Global Capital through Fear in Visual Representations of Asians Maria Lippold (Leipzig University): Selling Racial ‘Beauty’: The Role of Pageants in the Japanese American Community
10:30 – 11:00 Coffee Break
11:00 – 12:30 PANEL IV: Economic Development and Tribal Tourism
Anne Grob (Leipzig University): Interweaving Educational Aspirations and Tribal Economic Development: Tribal Tourism, Cultural Preservation, and Education Markus Lindner (Goethe University Frankfurt): Cultural Tourism and Native American (Self-) Marketing
12:30 – 14:00 Lunch
14:00 – 16:00 PANEL V: Visual Representation in Film
Annette Rukwied (Bielefeld University): Pitchin’ and Protest: US Latino Film
Festivals as Platforms for (Ethnic) Activism and Marketing Kerstin Knopf (University of Greifswald): Transnational Cinema and the
Marketing of Indigenous Cultures Mita Banerjee (Mainz University): Consuming India in Mira Nair’s Films
16:00 – 16:30 Coffee Break
16:30 – 18:00 PANEL VI: Cultural Marketing
Caroline Streeter (University of California, Los Angeles): How to Sell a
Black President: Barack Obama and the Marketing of Miscegenation Josef Raab (University of Duisburg-Essen): ‘It’s a Volkswagen’: Commodifying Germanness and Its Lack in American VW Commercials
18:00 – 19:00 Final Discussion
19:00 Closing Dinner Osteria Don Camillo & Peppone (5. on map)
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1. Motel One Contact: Nikolaistr, 23, 04109 Leipzig International Symposium “Selling Ethnicity and
2. NSG – Leipzig University Race” Universitätsstr. 5, 04109 Leipzig Institute for American Studies, Leipzig University Beethovenstraße 15 3. Restaurant Mio 04107 Leipzig, Germany Beethovenstr. 21, 04107 Leipzig Email: [email protected] 4. KAFIC Karl-Tauchnitz-Str. 9-11, 04107 Leipzig Emergency Contact in Leipzig: 5. Don Camillo & Peppone Maria Lippold: +49 162 43 77 67 9 Barfußgässchen 11, 04109 Leipzig Diana Labisch: +49 175 20 48 34 0
6. Central Apotheke Thomaskirchhof 12, 04109 Leipzig Wifi – Access on Campus: Network: UniLeipzig-Event Password: WiFi-2013