Thursday, November 7 9:15 – 9:45 Registration / Breakfast Buffet Neues Seminargebäude (NSG), Rooms S 202 / S 203 (2. on map) 10:00 – 10:30 Welcome Addresses 10:30 – 11:45 Keynote Lecture Marilyn Halter (Boston University): Mainstreaming Multiethnic America: Commerce and Culture in the New Millennium 12:00 – 13:30 Lunch 13:30 – 15:00 PANEL I: Commodified Ethnic Identity in Music Markus Heide (Humboldt University Berlin): Narcocorridos: Ethnic Tradition, Local Knowledge, and Commercialization Robert K. Collins (San Francisco State University): Commoditized Culture as Ethnicity Maintenance: An Exhibited Case Study of Garifuna Survival in 21st Century Los Angeles 15:00 – 15:30 Coffee Break 15:30 – 17:00 PANEL II: Representation and Forms of Capital Gabriele Pisarz-Ramirez (Leipzig University): Multiraciality and ‘Racial Capital’: The Commodification of Mixed Racial Identity Frank Usbeck (Technical University Dresden): Selling the Warrior Image: (Self) Representations of Nativeness in Military and Law Enforcement 17:45 – 18:15 Walking tour through Leipzig 18:15 – 19:45 Dinner Restaurant Mio (3. on map) 20:00 Reading of the Picador Guest Professor for Literature Jennine Capó Crucet KAFIC , black box (4. on map) Friday, November 8 8:30 – 9:00 Breakfast Buffet Neues Seminargebäude (NSG), Rooms S 202 / S 203 (2. on map) 9:00 – 10:30 PANEL III: Aesthetics in Representations of Asians/Asian Americans Jeffrey Santa Ana (Stony Brook University): The Yellow Peril Aesthetic: Managing Global Capital through Fear in Visual Representations of Asians Maria Lippold (Leipzig University): Selling Racial ‘Beauty’: The Role of Pageants in the Japanese American Community 10:30 – 11:00 Coffee Break 11:00 – 12:30 PANEL IV: Economic Development and Tribal Tourism Anne Grob (Leipzig University): Interweaving Educational Aspirations and Tribal Economic Development: Tribal Tourism, Cultural Preservation, and Education Markus Lindner (Goethe University Frankfurt): Cultural Tourism and Native American (Self-) Marketing 12:30 – 14:00 Lunch 14:00 – 16:00 PANEL V: Visual Representation in Film Annette Rukwied (Bielefeld University): Pitchin’ and Protest: US Latino Film Festivals as Platforms for (Ethnic) Activism and Marketing Kerstin Knopf (University of Greifswald): Transnational Cinema and the Marketing of Indigenous Cultures Mita Banerjee (Mainz University): Consuming India in Mira Nair’s Films 16:00 – 16:30 Coffee Break 16:30 – 18:00 PANEL VI: Cultural Marketing Caroline Streeter (University of California, Los Angeles): How to Sell a Black President: Barack Obama and the Marketing of Miscegenation Josef Raab (University of Duisburg-Essen): ‘It’s a Volkswagen’: Commodifying Germanness and Its Lack in American VW Commercials 18:00 – 19:00 Final Discussion 19:00 Closing Dinner Osteria Don Camillo & Peppone (5. on map) 5. 1. 2. 6. 4. 3. 1. Motel One Contact: Nikolaistr, 23, 04109 Leipzig International Symposium “Selling Ethnicity and Race” 2. NSG – Leipzig University Universitätsstr. 5, 04109 Leipzig Institute for American Studies, Leipzig University Beethovenstraße 15 3. Restaurant Mio 04107 Leipzig, Germany Beethovenstr. 21, 04107 Leipzig Email: [email protected] 4. KAFIC Karl-Tauchnitz-Str. 9-11, 04107 Leipzig Emergency Contact in Leipzig: 5. Don Camillo & Peppone Maria Lippold: +49 162 43 77 67 9 Barfußgässchen 11, 04109 Leipzig Diana Labisch: +49 175 20 48 34 0 6. Central Apotheke Thomaskirchhof 12, 04109 Leipzig Wifi – Access on Campus: Network: UniLeipzig-Event Password: WiFi-2013 .