89.7 89.9 90.3

Having been raised in Rockford (Illinois), I had opportunities from“ time to time to hear Wisconsin Public Radio stations. That was before the nation's public radio system existed, and I was startled to find the sort of quality program that could be broadcast. Wisconsin Public Radio programming continues, in my view, to show us all what can be done.”

To All You Great People at Wisconsin Public Radio, I say “thanks for all the years. You are a dedicated group. I feel like I know all of you. I've gotten my Master's degree from all I've learned from all of you and your guests. Keep up the talk so we can all gain knowledge about our dear world from your talk radio.”

I very much appreciate Wisconsin Public Radio and ALL your “efforts to make it as good as it is. I wish I had the income I used to have so I could afford to contribute much more. So much of what I get from you is pure education. That's why Wisconsin Public Radio is so great. Thank you! ”

800-747-7444 wpr.org 90.7 91.1 91.3 Table Of Contents

From The Director ...... 1 Coverage Maps ...... 3 Donors Assure Success ...... 4 Engineers Plan For The Future ...... 5 The Ideas Network ...... 7 NPR News & Classical Music ...... 9 Wisconsin Public Radio News ...... 11 In The Bureaus...A Local Touch ...... 13 Wisconsin Programs...National Audiences ...... 15 Thanks To The WPRA ...... 19 Statement Of Financial Activity ...... 21 Thank You, Major Donors ...... 22 Corporate Sponsors ...... 35 Program Schedule ...... 39 Contact Information ...... 41

The Wisconsin Public Radio mission:

To realize the Wisconsin Idea by producing, acquiring and delivering high-quality audio programming that serves the public's need to discuss ideas and opinions, and that provides cultural enrichment, intellectual stimulation, and intelligent, enlightening entertainment. 89.7 89.9 90.3 From The Director

It was a year of excitement and change at Wisconsin Public Radio. In 2004 more records were broken in audience size and listener support. New programming and engineering initiatives were started. Some long- time staff members retired or moved on to new challenges.

After 14 years at Wisconsin Public Radio, director of radio Greg Schnirring moved to Washington in July to join the Corporation for Public Broadcasting. As he headed east he said he was pleased and proud to be associated with Wisconsin Public Radio and the Wisconsin Public Radio Association for so long.

Wendy Wink, who served as Greg's associate director, was named executive director of the Wisconsin Educational Communications Board, which (along with the University of Wisconsin- Extension) is one of the parent organizations of Phil Corriveau Wisconsin Public Radio.

Our regional manager in northeast Wisconsin, Glen Slaats, retired after being part of the network for more than 30 years.

I wish them all the best in their new endeavors, and I thank them for their vision and leadership.

When I was named director of radio in October it was somewhat of a homecoming for me. Glen Slaats I worked in engineering and production when I was a student at UW-Madison in the early '70s. I left Wisconsin Public Radio to manage stations and networks in California and Texas, and at the Wisconsin Educational Communications Board. So after 24 years, I feel right at home again at Wisconsin Public Radio.

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As the second-largest public radio service in the country, we have a strong tradition of producing high-quality cultural and informational programs that cannot be found anywhere else. Throughout 2004 our 10- station NPR News & Classical Music network treated listeners to recitals by emerging young musicians, performances from festivals and concert halls, visits by The Kat Trio from Russia, and special reports on caring for aging parents. Listeners tuning in to our 17-station Ideas Network heard hour-long interviews with regional, state, and national candidates from all political parties, and they heard from scores of newsmakers, lawmakers, authors, experts, and others actively engaged in shaping public policy.

All these activities helped us better serve listeners here in Wisconsin, and now with our Internet service, listeners around the world.

This annual report gives you an overview of Wisconsin Public Radio activities throughout 2004. For more detailed information, visit our Web site (www.wpr.org) for newsletters, reports, schedules, feature stories, and photos.

We thank the leaders at the Wisconsin Educational Communications Board, the University of Wisconsin-Extension, the Corporation for Public Broadcasting, and the Wisconsin Public Radio Association for their continued support and encouragement. And we thank you, the hundreds of thousands of listeners who tune in each week for news; call-ins; classical, jazz, and folk music; entertainment; and life-long learning.

Phil Corriveau Director of Radio

You are opening the eyes of the world and molding our future.“ In our family we make it a point to listen and discuss the world around us. Thank you for excellent programming! ”

2 90.9 91.1 91.3 Coverage Maps

102.9 KUWS 91.3 KUWS ashland IDEAS NETWORK superior

90.3 WHBM park falls

91.9 WHDI sister bay 88.3 WHWC 91.9 WLBL menomonie - eau claire wausau 88.7 WRFW 88.1 WHID river falls AM 930 WLBL green bay auburndale - stevens point 91.1 WLFM 90.3 WRST 90.3 WHLA appleton la crosse oshkosh 91.7 WSHS sheboygan AM 970 WHA 91.3 WHHI 90.9 WHHI highland 90.7 WHAD madison milwaukee

104.7 WHSA ashland 89.9 WHSA brule-superior

89.7 WHND 89.7 WUEC sister bay eau claire 90.7 WVSS 90.9 WHRM menomonie wausau 89.3 WPNE NPR NEWS & green bay CLASSICAL MUSIC 88.9 WLSU NETWORK la crosse

88.7 WERN madison 91.1 WGTD kenosha

3 91.7 91.9 Donors Assure Success

Thanks to the generosity of listeners, 2004 was a record-breaking year for on-air fundraising. During the February drive listeners donated $753,000. In May, they donated $183,000, and the November drive shattered all records as listeners pledged over $1 million.

In 2004, 530 new major donors joined the 9XM Leadership Circle by contributing $500 or more to the service. More exciting news: we topped the $1 million mark from major gifts this year.

The corporate development team worked hard all year to seek new corporate sponsors and renew our old friends. The result was a record- breaking total of $1.25 million from corporations and foundations.

Their legacy lives on through planned giving: this year five people left a legacy of learning for future generations by including Wisconsin Public Radio in their wills and/or estate plans. The combined generosity of these thoughtful, committed listeners has helped secure our future through gifts totaling $109,696.

The Wisconsin Public Radio on-air auction, originating from our Eau Claire bureau in October, broke all previous records for income with a final total of $25,200. Eau Claire-area listeners volunteered more than 1,000 hours to assure that this 13th annual event was a success.

Hundreds of volunteers joined staff members in our bureaus to assist with pledge drives, the auction, special events, and community outreach activities.

Wisconsin Public Radio continued to strengthen its audience services department to provide the best possible service to listeners. On average, audience services received 150 telephone calls and 100 e-mails each day in 2004! Fall 2004 Pledge Central

4 88.1 88.3 Engineers Plan For The Future

Wisconsin Public Radio maintains more than 25 studios and control rooms. Keeping these facilities updated and reliable requires an ongoing commitment. That's where our engineering staff comes in. In 2004, engineers remodeled the network control rooms and the news studio in Madison. They moved the Wausau studios to new space in South Hall on the UW-Marathon County campus, and they started upgrading the studios in our Eau Claire bureau. Listeners are receiving more-reliable, better-sounding radio as a result of these projects.

Our technical team increased service to listeners and supporters through our Web sites. We served more than one million pages to 100,000 visitors every month. There are now over 6,000 archived programs and news segments available online, and we live-stream more than 75,000 hours a month to listeners who can't receive us off-air. Listeners also had access to our annual reports, our electronic Resonance newsletters, our daily Ideas Network program notes, and they used the site as a convenient way to both give us feedback and support us through online contributions.

In 2004, the Corporation for Public Broadcasting approved grant money so Wisconsin Public Radio could begin converting its stations to digital, high-definition radio, referred to as "HD Radio." The first phase will convert four stations: 970 WHA-AM / Madison, 91.3 KUWS-FM / Superior, 88.7 WERN-FM / Madison, and 90.9 WHRM-FM / Wausau. Our engineers anticipate that these stations will be broadcasting in HD Radio in the summer of 2005.

The next conversion phase will include 88.9 WLSU-FM / La Crosse, 88.1 WHID-FM / Green Bay, 89.7 WUEC-FM / Eau Claire, 90.7 WVSS-FM / Menomonie, 89.3 WPNE-FM / Green Bay, and 90.7 WHAD-FM / Milwaukee. The UW Board of Regents and the State Building Commission provided matching grants for most of these stations, which will be converted by the end of 2006.

5 88.7 88.9 89.3

What will listeners gain from HD Radio?

HD Radio is a new technology that will enable our stations to broadcast their programs digitally, a tremendous technological leap from today's familiar analog broadcasts. These digital signals will provide listeners with much-improved audio quality and reception. Signal fading, static, hisses, and pops will be nuisances of the past. It will revolutionize the way listeners experience radio:

- FM broadcasts will have CD-quality sound.

- AM broadcasts will sound as good as today's FM stereo stations.

- Programs will be static-free.

- New data services, such as scrolling text, will be displayed on a radio screen (information such as current host names and topics, music titles, artist names, Amber alerts, weather forecasts, and more). There's even the capability to send additional audio programming to listeners using HD Radio's secondary channels.

Listeners wanting to take advantage of HD Radio and its new text services can purchase HD converters or buy new, state-of-the-art HD receivers. Car radios capable of receiving HD Radio are now available, and home receivers should be on store shelves late in 2005. Wisconsin Public Radio will broadcast both analog and digital signals for the foreseeable future, so listeners will have a choice of formats.

I love the Internet service. I check the online“ listings all the time, and frequently listen to shows online, especially Chapter A Day, which I can't hear otherwise. The online service is one of the major reasons I am contributing. Keep up the great work!”

6 89.7 89.9 90.3 The Ideas Network

Listeners continuously praise our Ideas Network hosts and producers for the quality … and the quantity … of the interviews presented each day. Most public radio stations in the U.S. purchase their talk programming from NPR and other sources. Wisconsin Public Radio is unique in that it creates most of its own call-in programs. With Joy Cardin, Kathleen Dunn, Larry Meiller, and Ben Merens, listeners have daily access to the ideas and opinions of newsmakers, lawmakers, authors, and academics.

Add in programs such as Media Talk with Dave Berkman, Jean Feraca's Here On Earth, Higher Ground with Jonathan Overby, Zorba Pastor On Your Health, To The Best Of Our Knowledge, Michael Feldman's Whad'Ya Know?, and University of the Air, and listeners are treated to more than 60 hours of Wisconsin-produced conversation and entertainment programming each week! And this number doesn't include local talk-shows like Milwaukee Presents with Damien Jaques in Milwaukee, Coulee Region Connections in La Crosse, Kevin McKinley On Your Money from the Eau Claire studios, Route 51 in Wausau, and Final Edition in Superior.

In 2004 our hosts traveled the state to meet listeners and broadcast their programs from different regions. For example, in May Larry Meiller's Garden Talk made a return visit to Bayfield. Michael Feldman traveled to Appleton in April and to Milwaukee in August for national broadcasts of Whad'Ya Know?, and Ben Merens emceed the annual George F. Kennan Forum at the Pabst Theater in Milwaukee in April. Ben Merens moderating the George F. Kennan Forum Because it was an election year, our hosts and producers were busy. Joy Cardin, Kathleen Dunn, and Ben Merens provided countless hours of programs with candidates, advocates, experts, and analysts. All ballot-status candidates running for president, Congress, and key state legislative seats were invited to participate in call-in programs prior to the Wisconsin primary and general elections.

7 90.7 90.9 91.1

In July Jean Feraca and her producers marked the first anniversary of Here On Earth. Jean conceived the weekend series to focus on international movements; cross-cultural conversions; democracy-building initiatives; and the best world literature, movies, arts, food, and culture. As Jean puts it, Here On Earth and its partner organizations (Radio Netherlands and the UW-Madison International Institute) try to bridge the great divides -- religious, political, national, cultural -- and match the world's recent progress in travel and communication with equal understanding and mutual respect.

It was also a year of special programs and special events. In August, listeners chuckled their way through the three-part special, The New Audio Showroom. Producer Doug Gordon created an entertaining and enlightening look at the world of arts, entertainment, and popular culture. Each episode took full advantage of radio's "theater-of-the- mind" potential by combining music, sound effects, and the spoken word.

Jonathan Overby hosted the annual Ceremony and Tribute to Dr. Martin Luther King, Jr. in the Capitol rotunda in January, and brought his Saturday night Higher Ground show to the Milwaukee Public Museum for a live broadcast. In September Jonathan joined a goodwill delegation as it visited Wisconsin's sister state Chiba, Japan. He and accompanist Deb Scalissi Deb Scalissi and Jonathan Overby presented a series of performances of African-American spirituals and American art songs as part of the tour headed by Governor Jim Doyle.

8 88.1 88.3 NPR News & Classical Music

Public radio listeners are passionate about their classical music.

When tuning in to our 10-station NPR News & Classical Music Network, they hear classical music, of course, but they also catch jazz and folk music and award-winning NPR news programs such as Morning Edition, All Things Considered, and Weekend Edition.

In 2004 listeners continued to find time for daily reflection and relaxation with classical music hosts Jim Fleming, Norman Gilliland, and Vicki Nonn. At night they settled in as Lori Skelton played more classics. On weekends Ruthanne Bessman, Anders Yocom, and Catherine Brand guided classical music aficionados through masterworks, new works, and works requested by listeners.

In March, listeners celebrated young Wisconsin musicians with a Sunday afternoon concert featuring 17- to 26-year-olds: winners of our Neale- Silva Young Artists Competition. This year we honored two pianists from Lawrence University, a violinist from Viroqua, and a saxophone quartet from Appleton.

Norman Gilliland and Vicki Nonn hosted a live broadcast from the UW- Madison Summer Music Clinic, and Lori Skelton hosted a live broadcast of the 25th anniversary concert at the Green Lake Festival of Music.

Jim Fleming read Billy Collins' poetry at the Green Lake Festival of Music in August. Norman Gilliland emceed an afternoon with the arts in downtown Green Bay.

Back in Madison, Wisconsin Public Radio helped celebrate the opening of the Overture Center in September with a live broadcast of the Madison

9 88.7 88.9 89.3

Symphony Chorus and Orchestra. Anders Yocom and Vicki Nonn hosted that event. Later in September Lori Skelton hosted a marathon afternoon of chamber music at the Overture Center's Wisconsin Studio.

But the highlight of the year was the visit by The Ekaterinburg Classical Trio from Russia who served as “Artists in Residence” for Wisconsin Public Radio and the Elvehjem Museum between October 1, 2004 and mid-January 2005.

Vasil Galiulin, piano; Victoria Gorbich, violin; and Vladislav Gorbich, clarinet are affectionately known as The Kat Trio. While in Wisconsin, they held recitals and master classes, giving students opportunities to perform for and with the trio members. There were also public concerts in Madison, Green Bay, Eau Claire, La Crosse, Chippewa Falls, Stevens Point, Land O' Lakes, Superior, and other cities where public radio listeners had the chance to hear the music and meet the musicians.

The Kat Trio

I heard about The Kat Trio on my local public radio station. Their “concert was one of the best I have ever attended! The music was delightful, a wonderful range of classical and contemporary... I wish to thank you for bringing such wonderful entertainment to my area! ”

10 90.3 90.7 91.1 Wisconsin Public Radio News

Through the year, Wisconsin Public Radio reporters tracked down newsmakers to produce nearly 2,500 stories. To extend their use beyond our own airwaves, 154 news reports and features were fed to NPR and were broadcast nationwide. The Associated Press used 123 of our stories, the Wheeler News service accepted 950, and 1300 text versions of our stories were distributed to Wisconsin regional newspapers.

The news department is again at full-staff: we hired Brian Bull in April as assistant news director, and Shawn Johnson in July as our Capitol reporter.

Of course, 2004 was a year filled with election news. There were primaries for president, U.S. Senate, members of Congress, and members of the Wisconsin legislature. In the fall the general election season brought round after round of

Brian Bull presidential candidate visits, town hall meetings, and campaign stump speeches. Our reporters criss-crossed the state to provide news and analysis of the candidates and the issues. The coverage culminated with our extended election night specials on September 14 and November 2.

In the fall of 2004 the news department created a special series on aging, "What To Do About Mom and Dad?" The reports sorted through the Shawn Johnson financial, emotional, social, and physical challenges of growing older. Segments included retirement, assisted living, senior social and sex lives, driving, depression and alcoholism, and the roles of adult children.

11 91.3 91.7 91.9

2004 News Awards Northwest Broadcast News Association/Eric Sevareid Awards First Place/Large Market/Series: Preserving Cultures (Mike Simonson, Terry Bell, Gil Halsted, Chuck Quirmbach, Christine Kinsler, and Mary Jo Wagner. Mike Simonson, producer) First Place/Large Market/Use of Audio: Port Wing Fish Boil ( Mike Simonson) Merit Award/Large Market/General Reporting: Priest Abuse Survivors (Chuck Quirmbach)

Milwaukee Press Club Second Place/Best Spot News Story: Madison Anti-War Rally (Gil Halsted) Second Place/Best Documentary or Series: Preserving Cultures (Mike Simonson, Patty Murray, Mary Jo Wagner, Chuck Quirmbach, Gil Halsted, Terry Bell, and Christine Kinsler. Mike Simonson, producer) Second Place/Best Sports Story: Bob the Announcer (Chuck Quirmbach) Second Place/Best Single Report or Series Contributing to the Community's Welfare: Priest Abuse Survivors (Chuck Quirmbach) Second Place/Best Writing for Radio News: Music Swappers (Shamane Mills)

Wisconsin Broadcasters Association First Place/Mini-Documentary or Series: Aging Issues: Mom and Dad Growing Old (Chuck Quirmbach, Catherine Brand, Patty Murray, Mary Jo Wagner, Brian Bull, Gil Halsted, and Mike Simonson, producer) First Place/Feature: Laser Monks (Brian Bull) Merit Award/Feature: White Cane Awareness (Shamane Mills) Merit Award/Sports Reporting: Northwoods League (Terry Bell)

12 88.1 88.3 88.7 In The Bureaus...A Local Touch

Listeners have convenient access to Wisconsin Public Radio's managers, reporters, board members, call-in hosts, and community outreach coordinators through seven regional offices.

In 2004, the Wausau bureau staff created a new regional public affairs program, Route 51. It debuted in October with a debate between candidates for U. S. Senate Russ Feingold and Tim Michels. On subsequent programs host Glen Moberg focused his discussions on regional elections, smoking bans, The Kat Trio, and the criminal justice system. Listeners in central Wisconsin can catch Route 51 on Thursdays at 5:00 p.m. on IDEAS 930 WLBL-AM / Auburndale- Stevens Point, 91.9 WLBL-FM / Wausau, and 90.3 WHBM-FM / Park Falls.

When seven deer hunters were slain in Sawyer County, it caused a flood of emotions in northern Wisconsin. Superior bureau reporters Mike Simonson and Nick Pelletier provided extended coverage of the tragedy, including a broadcast of Governor Doyle's news conference at the Sawyer County Courthouse. KUWS-FM host Duke Skorich spent several hours taking calls from listeners who wanted to talk through their reactions. The programs sparked healthy discussion about property rights, guns, hunting, and cultural differences.

On a lighter note, KUWS-FM and the University Theater in Superior co- produced Charles Dickens' holiday classic A Christmas Carol as a radio drama. Student actors, producers, editors, and sound effects specialists created a unique audio experience for listeners in northwestern Wisconsin.

Richard Lederer, co-host of the Sunday morning language program A Way With Words, entertained more than 400 listeners in Madison in July with a night of puns and fun.

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The Eau Claire regional issues program The West Side, hosted by Mary Jo Wagner, won an Eric Severeid Award as the best medium-market talk/public affairs show. The honor came from the Northwest Broadcast News Association, an eight-state consortium of radio and television stations.

Using material from oral history archives, our La Crosse bureau staff worked with staff from the UW-La Crosse Oral History Program to create a 13-part series examining life along the Mississippi Mary Jo Wagner River, past, present, and future. Listeners heard from old-timers who remembered the Mississippi before it was tamed by the lock and dam system.

Our La Crosse reporters worked with the League of Women Voters of La Crosse County to produce a series of election forums. These were also broadcast on the public access cable channel in La Crosse and Onalaska.

Throughout the year, listeners joined regional staff, board members, and volunteers at listener appreciation events across the state. More than 125 avid fans enjoyed an evening of wine and cheese at the Cedarburg Cultural Center. Kathleen Dunn, Ben Merens, Dave Berkman, and Chuck Quirmbach hosted the evening. Jim Fleming and Phil Corriveau traveled to La Crosse in October to chat with 70 listeners. Here WHAD-FM staff in Cedarburg on Earth host Jean Feraca held 60 listeners spellbound with her keynote session at a listener dinner in April in Eau Claire, and Lori Skelton hosted a post-performance reception at the Green Lake Music Festival.

Thanks for your wonderful programming. My days would not be “complete without it.dfdf” 14 90.9 91.1 91.3 Wisconsin Programs...National Audiences

Wisconsin Public Radio is one of a handful of public stations that syndicates programs. We distribute four series to stations across the nation via the satellite services of National Public Radio and Public Radio International. To The Best Of Our Knowledge With stations in Tucson, Arizona; Athens, Ohio; Ocean City, Maryland; Homer, Alaska; and Los Angeles, California adding the program to their schedules in 2004, To The Best Of Our Knowledge now runs on 128 stations. Sirius Satellite Radio also includes the series in its morning and afternoon schedules.

To The Best Of Our Knowledge hosts and producers enthralled the audience during the Wisconsin Book Festival in October as they took to the stage at Madison's Orpheum Theater. The broadcast included interviews with a bevy of entertaining and thoughtful guests including noted authors, a singer-songwriter, and three humor writers from "The Onion" newspaper.

In November and December To The Best Of Our Knowledge aired "Soup to Nuts," a six- part series on food which featured interviews with leading chefs and food writers. Listeners enjoyed mouth-watering conversations and recepies for bread, slow food, meat and potatoes, spices, coffee, and desserts.

To The Best Of Our Knowledge is one of our very favorite “programs. It is consistently well programmed, and we appreciate it so much. During your recent show on yoga, my entire yoga class and I were sitting outside in our cars, unable to bring ourselves to go inside as we were all listening to the show! ”

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Michael Feldman's Whad'Ya Know? Whad'Ya Know? continued to draw capacity crowds to the Monona Terrace Community and Convention Center on Saturdays for the national broadcasts.

The Whad’Ya Know? cast

As usual, Michael and the staff hit the road in 2004 to broadcast from other cities. In January the show originated from Clemson, South Carolina. In February, Whad'Ya Know? made its way to Purdue University in West Lafayette, Indiana. Later in the year audiences in San Diego, Ann Arbor, Appleton, and Milwaukee were treated to the antics of Michael, Jim Packard, John Thulin, and their guests.

The comedy-quiz show is now carried on 303 stations with an average weekly audience of 1.46 million. New affiliate stations include Seattle, Washington, and Ocean City, Maryland.

16 102.9

Calling All Pets Calling All Pets, a perennial favorite with Wisconsin listeners, received international recognition when the BBC again honored it as a "Best in World Radio" program. Calling All Pets served an estimated weekly audience of 83,500 listeners from 126 radio outlets, and welcomed new stations in several markets including Texarkana, Texas; Farmington, New Mexico; Hershey, Pennsylvania; and Virginia Beach, Virginia. In addition, Calling All Pets is carried on the online KUOW-2, based in Seattle, Washington.

In the spring, Wisconsin fans met co-hosts Patricia McConnell and Larry Meiller and executive producer Monika Petkus at the show's annual “Down on the Farm Sheep Herding Extravaganza.” Listeners spent a fun-filled afternoon with Trisha, Larry, Monika, and Trisha's menagerie of critters at her farm near Black Earth.

Trisha continued to meet fans at her training workshops around the country, and at personal appearances in-state including a well-attended talk at the Madison Public Library in February.

Calling All Pets' theme-music composer (and co-composer of the Zorba Paster On Your Health theme song), Leo Sidran, received added international exposure, producing what would become the 2004 Academy Award-winning “Al Otro Lado Del Rio.” The song was featured in the movie “The Motorcycle Diaries.”

17 104.7

Zorba Paster On Your Health In 2004 Zorba Paster On Your Health continued to be one of the most- listened-to and most-fan-supported programs on Wisconsin Public Radio. For example, the show's Saturday morning broadcast in Wisconsin's largest market earned WHAD/Milwaukee the highest hourly audience and the highest average quarter-hour listening (Fall '04 Arbitron Survey).

Nationally, the show continued to be a strong ambassador for Wisconsin. Zorba Paster On Your Health served some 165,000 listeners weekly from 176 radio outlets, including three of the top ten U.S. Markets. It also was added to the Sirius Satellite Radio service and the new online KUOW-2 service, based in Seattle.

In the spring the Milwaukee Press Club presented co-hosts Dr. Zorba Paster and Tom Clark with its prestigious "Headliner Award," recognizing their significant impact on state media and journalism. Tom also received a second "Tofu Award" for his irreverent approach to healthy living, and he brought down the house with an unconventional acceptance speech punctuated with riffs on his blues harmonica. “Tofu” Tom Clark

Zorba continued an extensive list of appearances including keynote speeches at the Governor's Conference on Aging (Madison) and the American Academy of Physician Assistants Annual meeting in San Antonio, Texas. In late-November he began a speaking tour in Asia, sharing the American perspective on longevity in Suezwan, China.

I just love Zorba's show!! His recipes, especially. I'm telling you, I“ sit there and my mouth is literally drooling as he reads them.”

18 90.9 91.1 91.3 Thanks to the WPRA

The Wisconsin Public Radio Association is the "friends group" that supports the service with financial and volunteer support. All listeners who make donations become members of the WPRA. In 2004 more than 41,000 people were members.

Among the WPRA's areas of responsibility:

• To serve as a statewide membership organization for those listeners who have contributed at a minimum membership level.

• To serve the two licensees of Wisconsin Public Radio (UW- Extension and the Educational Communications Board) as a fiscal agent for funds raised on behalf of Wisconsin Public Radio.

• To be the primary source of volunteers to assist with station fund drives and community events.

• To serve as the liaisons between the licensees and listeners; to sponsor projects that involve public participation; and through public awareness activities, promote the service and attract additional member support.

The association's board of directors is comprised of 18 elected or appointed members. Board members meet throughout the year to advise the staff on strategic planning, budgets and finance, community outreach, and fundraising issues. For more information, visit www.wpra.org.

In May district elections were held, and five listeners were elected to four-year terms: Lucille Eckels, Bayfield; Michael Sigman, La Crosse; Ellen Rosewall, DePere; Barbara Gilmore, Grafton; and Jack Taft, Madison.

19 91.7 91.9

Listeners are encouraged to contact their regional board members whenever they have questions about the service, want information about volunteering, or want to help with fundraising or donor events.

Charlotte Chell, Kenosha Gary Lichtenberg, Appleton (262) 551-5729 (920) 739-8957 [email protected] [email protected]

Sheehan Donoghue, Sayner Barbara Lorman, Fort Atkinson (715) 542-3653 (920) 563-3798 [email protected] [email protected]

Lu Eckels, Bayfield Teri McCormick, Madison (715) 779-3168 (608) 238-8340 [email protected] [email protected]

Richard Egan, Sister Bay Bill Merrick, Appleton (920) 854-5755 (920) 749-1923 [email protected] [email protected]

Barbara Gilmore, Grafton Ellen Rosewall, DePere (262) 284-4286 (920) 336-9801 [email protected] [email protected]

David Hildebrand, Rice Lake Pat Sebranek, Burlington (715) 234-9486 (262) 763-1779 [email protected] [email protected]

Joe Jopek, Antigo Michael Sigman, La Crosse (715) 623-2645 (608) 788-4104 [email protected] [email protected]

Bernie Kubale, Hartland David Steele, Augusta (262) 367-7469 (715) 286-2676 [email protected] [email protected]

Robert Lenz, Waunakee Jack Taft, Madison (608) 849-4569 (608) 833-5327 [email protected] [email protected]

20 AM 930 Statement of Financial Activity

REVENUE

CAPITAL CONTRIBUTIONS (STATE/FED) 7% WISCONSIN PUBLIC RADIO STATEMENT OF FINANCIAL ACTIVITY (in thousands) OTHER DIRECT FISCAL YEAR 2004 8% STATE/UNIVERSITY REVENUE ECB UWEX TOTAL FEDERAL (CPB) 21% DIRECT STATE/UNIVERSITY $1,338 $1,772 $3,110 8% INDIRECT STATE/UNIVERSITY 278 1,346 1,624 INDIRECT PUBLIC BROADCASTING 527 527 CORPORATE LISTENERS (WPRA) 3,500 1,105 4,605 STATE/UNIVERSITY CORPORATE 632 631 1,263 9% 11% FEDERAL (CPB) 684 550 1,234 LISTENERS (WPRA) CAPITAL CONTRIBUTIONS (STATE/FED) 943 48 991 OTHER 808 408 1,216 32% TOTAL REVENUE $8,183 $6,387 $14,570

PUBLIC BROADCASTING 4%

EXPENDITURES EXPENSE ECB UWEX TOTAL FUNDRAISING BROADCASTING $2,526 $408 2,934 9% PROGRAMMING 1,092 5,015 6,107 PROGRAM INFORMATION 151 247 398 MANAGEMENT - DIRECT 652 853 1,505 INDIRECT MANAGEMENT - INDIRECT 23 1,080 1,103 MANAGEMENT BROADCASTING FUNDRAISING 375 887 1,262 TOTAL EXPENSE $4,819 $8,490 $13,309 8% 22% INCREASE IN NET ASSETS $3,364 ($2,103) $1,261 DIRECT MANAGEMENT PROGRAM PRODUCTION 11% CONTRACTS ($2,321) $2,321 $0

PROGRAM PROGRAMMING NET INCREASE IN INFORMATION 47% CAPITAL ASSETS $680 ($36) $644 3% NET INCREASE IN UNRESTRICTED ASSETS $363 $254 $617

Sources: Audited financial statements of WHA Radio, the WECB Radio Network, and the WPRA.

21 AM 970 Thank You, Major Donors

Wisconsin Public Radio recognizes loyal and generous contributors through our 9XM Leadership Circle *, which is comprised of individuals who make major gifts of $500 or more during the course of one year. These gifts provide a foundation of financial stability for Wisconsin Public Radio and its programs.

Public radio is an invitation to community. It is a place to hear others’ opinions, to feel human emotion in drama and music, to contribute our own “thoughts, and to be challenged, entertained, affirmed, and . . . sometimes baffled. Strengthened in these ways, we can serve others as we have been served not by promoting a particular philosophy but by affirming life. -- 9XM members Barbara and Jim Ballard, Dodgeville ” We feel Wisconsin Public Radio is one of the state’s treasures. It is the responsibility of those of us who relish good programming and objective news “coverage to support such great causes. -- 9XM members Eva Mae and” John Regnier, Stevens Point * 9XM was the original call-sign of our flagship station in Madison, now AM 970 WHA.

EXECUTIVE DIRECTORS LEVEL Gisela and John Brogan Ted and Helen Anderson ($10,000-$49,999) Susan and Foundation Terri and Verne Holoubek James R. Cargill, II Jim and Marilou Angevine Christine and John Coffin Dr. Joseph and EXECUTIVE PRODUCERS LEVEL Thomas B. Mowbray Frances Bachman ($5,000-$9,999) Carol Mueller Daniel and Linda Bader Judith and Melitta S. Pick Ford and Gordon Faulkner Charitable Trust Penny Ballantyne John H. and Peggy Prohaska Merton R. Barry Carolyn Gusmer Don and Roz Rahn Dr. Peter A. Beatty International Assoc. for SBC Foundation Patricia T. Becker Integrated Medicine /Ameritech Dr. Steven C. and - Jim Guither Stephanie E. Vittum Susan A. Bergin Mary L. Mowbray and Nancy Ward and Judith Jensen Bero Roland P. Schroeder Grant Abert Beverly Blahnik 2 anonymous donors Charles R. Boardman, MD DIRECTORS LEVEL Oscar C. and ($2,500-$4,999) PRODUCERS LEVEL Patricia H. Boldt John P. and ($1,000-$2,499) Thomas and Renee Boldt Marilyn Breidster Michael and Mary Allured Dr. Patricia A. Bradford John and Joanne Anderson Lisa Brinn 22 102.9

William Brown Lydia Fekula Dr. Marc F. and Joel Buchanan and Richard and Lois Feldman Alice Hansen Julie Fagan Diane and Bruce Fenster Phil and Marilyn Hansotia Camille Burke Dr. James and Mary Fico Eugene and Zola Hardwick Elaine Burke Matthew Filla James G. Hart Ellen O. Burmeister Leslie Fishel, Jr. and Hawes/Shapiro Family Jim Cain and Barbara Fishel Foundation, Inc. Miriam Simmons Dr. Janet A. Fisher - David Shapiro Gerry R. Campbell and Jon and Ellen Flood Philip and Elizabeth Karen P. Geobel Barb Foster Hendrickson Jim Carter and William E. Fotsch Sheila H. Herbert Victoria Miller-Larson Lemuel A. Fraser Marian Hislop Bruce and Diane Caucutt James and Jackie Fratrick Lorelei Hochschild and Dan R. Caucutt W. Jerome Frautschi Robert M. Webb Wayne Chaplin and Charitable Unitrust Dr. James L. Hoehn and Gail Bergman John J. Frautschi Nancy J. Goldberg Sally and Family Fdn. Dr. and Mrs. Roy Holly Charles Clayton-Jones - John Frautschi Fred Holtzman Samuel and Terry and Lynn Frick Jean E. Hoyer Charlotte Chell Bruce O. and Steve and James A. and Jane Clum Grace Frudden Margaret Huebbe C. Patrick and Rose Collier Mary and Dean Gagnon Marvin Hughes CLU and John and Marge Cooke John and Mary Gale Kathleen C. Hughes James G. Coors Martha A. Gallagher Dr. Stanley and Barbara B. and Ted Crabb Paul and Emy Gartzke Shirley Inhorn Mary (Polly) Cramer Michael Gengler Ilene Isenberg and James Crow David C. and Dan Fields Lawrence and Helen D. Gilles Dr. Gretchen Jaeger and June L. Dahl Don and Barbara Gilmore Joel Fredricksen Dr. Alfred Dally Sharon and Bob Gilson Tom Jefferson Sandy Davis Jean Gohlke Dr. Norman M. and Joe Deane Theresa and John Goth Nancy J. Jensen Nancy K. DesMarais Jane Graff Jane Kaczmarek and Mary Dillon Donald E. and Bradley Whitford Sheehan Donoghue Diana Greene Robert Karp and Jane L. Doughty Jody R. Gross and Renee Dauplaise Nancy Drake Jerry Goldberg Ralph and Erica Kauten Elizabeth Dressler Tom Grotelueschen Coleen Kennedy and Anne and Richard Egan Mrs. Paul W. Guenzel Michael Juers Sarah J. Elliott Ann Guhman and Dr. Howard and Mary Kidd Ray F. and Mary M. Evert Bruce Koci John and Joan Kinsey Kathleen Farnsworth Clare Guse Larry and Carol Klapmeier Alice Faust Robert S. Hagge, Jr. Jeanne Kleman Wendy Fearnside and Christine Halbur Bart and Shirley Bruce Meier Ruth and Mary Hanchett Klotzbach

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Sarah C. and Mr. and Mrs. John B. Peter G. and William A. Knapp Murphy Constance B. Roop Gerald Kochanny Joyce and Daniel Muxfeld Betty Rose Meyer Laurie M. Koenecke Melvin A. and Denise Saker and Herbert H. Kohl Louise M. Natti Thomas Kunkel Charities, Inc. Tom Neujahr William and - Herbert H. Kohl John and Gwendolynn Barbara Schmidt Bill Kraus and Toni Sikes Newman Margaret J. Schmidt and Billie Kress William R. and Robert Dowd Bernard S. Kubale Mary Niedermeier Elaine Schroeder Organic Valley Farms Lyn and Hans Noeldner Harriet Schultz - Jamie Lamonde Barbara J. O'Connell and Delmar J. Schwaller Dr. Christopher and Larry Rothstein Jeri Sebo Patricia Leach David and Susan Ogden UpWrite Press - Pat and Phyllis L. Leach Douglas A. and Judy Sebranek James R. Leavitt Myrtle Ogilvie Joe and Mary Ellyn Connie M. Lee Neil E. Olsen Sensenbrenner Joanne Lehman Bruce J. Olson Steven Shanesy Peter Livingston and Trish and Tim O'Neil Amy Sheldon Sharon Stark Amy Owen Mary Kay Sherer and Sandra Lother Lee F. and Gail Patel John Dadisman Patricia G. Loy Ann Patterson-Barton Dr. Philip M. Shultz Nancy Lurie Mary E. Pautz A. Neil and Margaret Stewart Macaulay Joan D. Pedro Skinner Dan Madrigrano Robert and Grace Peppard Marion M. Smith Elizabeth Malone Todd and Tracy Perkins Mark Smith Roger and Patricia Martin Ira Perry Rae Ellen and David Smith Patti L. Masters Don and Kristina Peters Tereza Snyder Danny Matson Joanne W. and Alice and Charlie C. Mayhew, III Thatcher Peterson Christopher Spencer Theresa J. McCormick Robert Phillips Sterling F. and Terry and Gina McEnany Phoenix Care Systems, Barbara M. Strause Cheri McGrath Inc. - Don Fritz Michael G. Stuart Neal and Donna Meier Hannah Pickett David and Dawn Stucki Helene and Gene Meyer Kurt and Jane Piernot Paul Sturgul Julie and Larry Midtbo Denis and Barbara Prager Bradley J. and Corinth Milikin Barb Pratzel Kathryn D. Sullivan Jon and Cookie Miller Anna Rita and Andrew Swanson and Velma and James G. Miller Daniel Quinn Robert Nowlan Maria L. and Pamela and Ed Reid Janette L. Sweasy Steve Minerich Jack and JoAnn Reiners James T. and Elizabeth A. and Debra Reuter Marguerite S. Sykes John W. Moore Stephen and Beth Rewald Dr. W. Stuart Sykes Charles and Richard L. and Mary Louise and Carolyn Mowbray Barbara Roe Keith Symon

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Myron and Lynda Tanner 9XM LEVEL Isabel Bader Brett and Virge Temme ($500-$999) Karen Bahnick Virginia Thomas Dave and Dellin R. and Ronald C. and Audrey L. Aardappel Laurel L. Bakkum Laureen Thorstad Dr. Mark and Peter J. and Russ Tillotson, Sr. and Kathleen Adams Alice B. Baldini Sylvia Hunning Robert Adams Gordon and Helen Baldwin Susan Toth Carol D. Adler Mary Baldwin Sarah Traas and Rashmi M. and Barbara and Jim Ballard Michael Cisler Guirish Agni Katie and Donald Bally Jon and Peggy Traver Dr. Syed Ali Virginia J. Banta Gary Tritz - Family Medicine Dorothy M. Barkus Deborah and of Wisconsin Donna Bartolone Patrick Turski Amy R. Alpine and Thomas and Phebe Vance and John Grump Rebecca Bartow Gary Ebert George and Ruth Alt William and Pamela Bass Robert A. and Eugenia Aman Tom and Sally Basting Dolores Klupper Vetter Marion S. Ambuel Bob Batyko and Dave Wallace Curtis and Linda Andersen Lorie Docken Kurt Wallace Elma Anderson and Dr. Lawrence L. Bauer Jo and Peter Walters James Aasen Deedric Bauer Bill and Jane Wanamaker Mr. and Mrs. Larry Mary Bauman Terry and Mary Warfield Anderson Chris and Larry Beck Lawrence and Robert H. and Robert and Cheryl Beck Julia Weiser Nancy W. Andrew Nancy Becker David Wenninger John P. and Renee Angell Mrs. Nancy Becknell John and Cheryl Whalen Gail M. and John Anich Carolyn L. Bell, MD Patricia M. and Bill Wilde Jean and Jerry Apple Barbara and Mark Below Sherwood and Glenn Appleby Jacob and Helen Bennison Lytle Williams Jerry W. and Ruth E. Apps Peter Bergmann Steven P. Wollin Tom and Diane Arenberg Linda and Niles Berman Carole A. Wood Michael and Mary Ariens Bill and Darlene Berry Jane H. Wood Patricia A. Arntsen Barbara Besadny John Works Andrea Arpaci-Dusseau Collette J. and Diane Worzala Mary L. and Paul Beuther Darrel Yohnk Carl A. Arrigoni Betty N. and Margaret Susan Young Connie Arzigian George W. Bielefeld Lauren and Nancy Zabel Mary Beth Ascher Anthony Binsfeld Mary and Robert Ziino Dawn Ashenbrenner and William and 11 anonymous donors Saleem Surti Helen Birkemeier Rajai and Chickee Atalla Converse Blanchard and Daniel M. and June M. Weisberger Karen N. Atwood Charlotte A. Bleistein Mary Babula and Bob and Diane Bless Mary Mastaglio Gail Bliss

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Wayne and Mary Blue Robert and Susan Brown Joel Cler and Ewald and Sally Blum Ruth Bruskiewitz Marjorie Kenyon-Cler Fred Blumers and Kristen Bruxvoort Bill and Susan Coady Marcia Krater Barbara C. Buenger Richard and Andrew M. Bober and Jon Buggs and Anne Flynn Susan Cochrane Catherine L. Dallas John Buonora and Barry Cohen Linda H. Bochert Mary Louise Marasco Dr. Marcus and Bockl Enterprises Helen T. Burger Sheila Cohen - George Bockl Marcia Burmeister Dr. and Mrs. E Colton Bill Boerschinger Tom and Mary Burt Ernest Colvin Jack and Marian Bolz Thomas and Dave Conant Gwendolyn Bomann Elaine Burzinski Patrick and - Valley By Owner, Inc. Rob Buss Maureen Connolly Nancy and Darrell Nancy Butler Dean M. Connors Boomgaarden Debra Byars Mr. and Mrs. Ernst Conrath T. R. and Susan Borman Nancy Byers Wendy P. and Walter and Paul and Mary Byrne Betsy Cooper Sandra Borowski Jeanne H. Byrnes Philippe and Julie Coquard Judith Borshoff Larry and Cheryl Cain Sally and Tim Corden Diana M. Bott Lorna Canfield Richard B. Corey Nancy Boutelle Peter and Kathryn Carlson Phil Corriveau Hank Bova Harry V. Carlson Margaret Coufin ReNee Bowers - Foley & Lardner Chris Cowles Ross Bowler Gordon and Helen Carlson Joseph and Judith Cranley Sherry Boyce William R. Cary Omer P. and Ardis Creydt John J. and Eva Bradley Sherry and Douglas Caves Patrick and Rita Crooks Stephen Bradley John L. Cerny Byron and Pamela Crouse Mark J. and Ann Bradley Phillip R. and Dr. Andrew and Deanna and Melinda Certain Elsa Crummy Robert Braeger Mark Chambers Craig Culver Carol Brand Judy Chantelois and Gordon and Dr. Joyce Brehm Brynley Dolman Vera Cunningham Janet Breidel Tom Cheesebro and Susan Curtis and C. Brooks Brenneis Leigh Barker-Cheesebro Leah Jeedas Inge Bretherton William Cherek Marshall and Lois and Ed Brick Richard N. Christenson Georgeanne Cusic Tim Bridges Joan Christopherson- Jim and Betty Custer Joyce Brink Schmidt and Fred James Dahlberg and Lenora Brockman Schmidt Elsebet Lund Mark and Pat Bromley Frank J. and Donn D'Alessio and Ralph Bronner Chris S. Church Julie Hayward Benjamin and Sandi and Dennis Cihlar Dr. James R. and Susan Brooks Sherren Clark Linda A. Damos Travis Brooks Barbara Clayton George A. and Doug Brown Lyndon Clemens Wendy Danchuk

26 89.7 89.9 90.3

Edward and Robert J. Dunne, Jr. and Allison and Elizabeth Daub and Sondra R. Dunne David Fitzwater Charles and Bernice and Loyal Durand Janice Fjellman Hermine Davidson Alice Duren Tom Flader George Davidson Mary A. Dykes Elizabeth Flaherty Elaine and Erroll Davis Sara Dyrud and Ann Foley and Matthew and Nancy Davis Thomas Bryan David McFarlane Catherine M. Davis Anthony S. Earl Grace M. Fonstad Laird and Linda DeCramer Patricia Eastwood James and Alan Degnan Ivan D. and Barbara Ann Force Linda Denel and Shirley M. Eckholm Katrina Forest Michael P. Nofz Fred and Ivy Edelman Julia Foster Dorothy Dernehl Bradley Eichhorst Stephen Foster Dr. James H. DeWeerd, Jr. Joseph and Joann F. Elder Susan E. and and Barbara DeWeerd Jean C. Ellarson Fred R. Foster Cal and Ruth DeWitt Linnea Elrod Jim Fowler and Vicki Dewitt Kathryn Elwers Kathy Mydy Ronald Dewoskin Paul C. Enenbach Mary W. and Harry Franke Elliot and Claire Dick Kenneth and Mercantile Buyers Service Lois Dick Carol Engelhart - Robert Franklin Majorie Dick Ann Engelman and Nancy P. Frawley Dean R. and Anders Yocom Elinor Frederickson Cecelia A. Dietrich Essco, Inc. Dr. D. J. and Roger Diggle and - R. W. Whitman Mary Clare Freeman Ilze Balodis Virginia and Margaret Freshwaters Jill W. Dillon Alfred Everson Thomas R. and Carol Dinges, MD Edith Everson Carolyn G. Friese Sonia DiSalvo Jane Ewens Nancy Frinzi Shawn Doherty and Sue A. Ewens Donald Fritz Paul Maslin Mary Ann Fahl Dennis and Judith Fryback Mark A. Dohm Robert and William and Jessie Fuller Amy and Gary Donaldson Barbara Fahrenbach Margaret Fulton Jason Dorgan Emily Feddersen and Brenda and Jon Furlow Robert H. Dott, Jr and William Keelty Marc and Eve Galanter Nancy R. Dott Stuart Feen Mary and John Gallagher Thomas J. and Beckie Fenrick William and Margie A. Doyle Carol Ferguson Katharine Gansner Joseph and Helen Draney Mervin Ferguson Marge Garbisch Richard Dreiser Kathy Finder Nicholas Garigliano Dale Druckrey Dr. William A. Finger Theo Z. Garman Vinay D’Souza Allen Fitchen and Rosa J. Garner and Bruce and Tina Duemler Shirley Bergen Jim Murphy R. Wayne Duerst Elaine Fitzgerald Andrew Garst Peggy Duff Lois Fitzsimmons Mary Garton Pat and James Dunham

27 90.7 90.9 91.1

Ed Garvey Michael and Jule Groh George Headley - Garvey & Stoddard Eric Guderyon and Gwen and Gary Heath Thomas and Mary Gatzke Aimee Glassel Jeanette and Larry Heath Antoinette and Alejandro Guevara Eric Heberling Matthew Gawin Carol Ann Gurtz Roberta and George Gay and Gabriele S. Haberland and Lester Heckes Brian Soper Willy Haeberli Kendra Heckmann Robert and John Hacker Donald and Natalie Gehringer H. J. Hagge Foundation, Coggin Heeringa Robert C. and Inc. - Carol M. Krieg Robert G. and Katherine T. Geier David and Carolyn Hahn Carroll Heideman Chariti Gent and Michael Hahn David and Andy Kahn Thomas O. and Sharon Heitzman Robert Gibson and Barbara H. Haig Annette and Bill Helwig Gail Conder Douglas A. Haley Jane and Stan Henning Tracey Gilbert Pinckney and Susan Hall Lorraine Henning David and Lyn Gilboe Mary Halloran Anne W. Herb Bradley Gillam Marilyn and Jim Hampton Arthur L. and John Douglas Gillesby Stephen and Anna Handler Barbara Herman Dr. Haywood S. and Susan Hangiandreou James V. and Audrey B. Gilliam Richard and Kathy Herman Gail C. and Nicolette Hanna Suzanne and Robert E. Ginsberg Dr. Donald J. and Henry Herzing Judy Gitchel Linda Hanneman Norman Keith Hester Bradley and Barbara Glass Pat Hansen Dr. Bill Heth Carol and James W. and Gary T. Hetzer and Jeffrey Glassroth Mary Ellen Hardin Marcia A. Tepp James Golz Stuart and Sally Harper Russell D. and Betty Gordon and Sue Harrington Kathleen Heyer Michael Moss Elizabeth Harrison Eric and Jeanne Hiatt Jack and Harriet Gorski Gary L. and Lois E. Hibbard Lorna Goshman Marie K. Harrison Lola Hickey Judy Gourley Virginia B. and James and Larry and Anne Graham Henry C. Hart Margaret Hickman Jan Greenberg James S. and Shirley Hietala Barbara and Judith A. Hartman Helen Hift Robert Greenler Charles J. and Jerome and Gloria Higgins Richard A. Greiner Judy L. Hastert David R. Hildebrand William H. and Joan and Eric Haugen Gilbert S. and Bettie F. Hill Mary A. Gresham Jean Haughwout and Bryce Hinsch Robert Grilley and Jon Keevil Thomas and Joyce Hirsch Ei Terasawa Grilley Amy Hawke Bartholomew and Ken Grode John Hayes and Lila Hobson Jessica Groenke Lisa Nee Charles Hodulik Paul J. Grogan James Hazelton Mae D. Hoel

28 AM 930

Vesla and Kenny Karen Jenkins Lee Kersten Hoeschen Mary Jenny Guy Keshena Donald E. and Roma Hoff Joan B. Jensen Anne S. and David Kies Stan and Susan Hoffert Alice and John Jenson Laura Kiessling and John and Donna Hoffmann Albert and Ron Raines Barbara and Karl Holbrook Cynthia Johnson Rolf Killingstad Sherry Holt and David and Dr. Thomas W. and Tim Harnish Katherine Johnson Debra King Nancy J. Homburg, MD Ellen K. and Peter Johnson Laurel Kinosian Michelle Honore and Marjorie and Connie Kinsella and Bill Robbins Claire Johnson Marc Eisen Barbara and Maxine and Richard E. Kinsinger John Horner-Ibler Archie Johnson Carole Kirchner Susan B. Horwitz and Sally A. Johnson Judith A. and Thomas W. Reps William and Charles Klawitter J. L. Hosler and Susan Johnson Tom and Associates, Inc. The Betsy Johnston Fund Rosemary Kleinheinz - Jeffery Hosler of the Minneapolis Fdn. Florence L. Knauf Michael and Delane Jome Margaret M. Knight Dawn Hourigan Gloria Jones-Bey Bill and Vicky Knoedler Joseph and Lori House Joe A. and Peg E. Jopek Joyce Clark Knutson Gary Howe Frank and Theresa Thomas P. and Terry and Corrine Hoyt Joswick Family Christine A. Koehler Ralph and Peggy Hudson P/T Fund Stephen E. Koermer Homer D. and Christine Junkins Eleanor Kofta Eugenia M. Huggins John Kaiser and Theresa Kohl David Hughes Diane Wendland Marie Kohler and David Humphrey Sandy and Brian Mani Susan Hunt Bruce Kaitchuck Jill A. Koloske Dr. and Mrs. John Hunter Holly Kamm Marian Kontek Robert W. and Janet and Michael Kane Judith and Marc Kornblatt Donna Huntington Mike Kanel and Gundega Korsts Lynn Hyer and Rebecca Cole Robert M. and John Drzewiecki Stanley Kanter Nancy Korth Tim Ihlenfeld Jeanne M. Kast Edmund and Hugh H. Iltis Mary and Brian Kaye Lilah Kowieski Dr. John M. and Carla Keeney Denis P. Kozicki Virginia V. Irvin Nancy Kehl Kelli Krake I. Martin Isaacs June Kellogg Sandy Kramer Sheryl and Lane Kendig Chris Kramer-Nesbitt and Thomas Jackson Joan Kepros Donald Nesbitt Kathy and Ron Janssen Stephen and Jeanne Krause Therese Janssen Marley Kercher Robert M. and Bruce and Alison Jarvis Deborah S. Kern Shirley Krauss Gerald Jashinsky Miriam Kerndt

29 am 970

Edward and Barbara and Elizabeth J. Manning and Bobbie Krinsky Ralph Leonard Eric Postel Shirley A. and Esther Letven William and Raymond Kubly Alice N. and Alta Leuthold Kathryn Manor Priscilla and Vic and Sue Levy Robert H. March Kenneth Kuehn Gary and Denise Marino and Dale and Burt Kushner Sharon R. Lichtenberg Herbert Paaren Jean M. Kwaterski Christopher T. and Lynn M. Markham and Julia Kyle Jana L. Lind Pat Bruckhart Dr. John E. Laabs Jacqueline Lindskoog Andrew Markiewicz Burkhard Laas Kit-Yin Ling John L. Markley Don Ladd Tracey Listle Susan Marrinan Isidora Lagos William J. Lohr Lynn Marsh Dr. Anna Kane Laird and Barbara Lorman Albert Mason Ambrose Donald Barton Edward Losby Associates in Pathology Maud and Jeff LaMarche Donna Lotzer Emil C. and Luke F. and Margaret Lovejoy Elfrieda B. Mater Majorie A. Lamb Vincent and Ann Lubenow Dr. Johan A. Mathison Jean Lamb Daniel Lucas Michael May and JoAnn Lampman Patricia and Briony Foy Keith and Michael Lucey H. Jack Mayr Marsha Landwehr Lorene Ludy and Joseph and Virginia Mazza Kent and Diane Langdon Jean Eden Drs. A. Stratton and Caryl Allen and Julia Paula Lundmark K. McAllister Langenhuizen - Color Center, Inc. John and Eileen Langyel Katharine Lyall Valerie McAuliffe Marvin G. and David L. and Mary Jo McBrearty Margaret J. Lansing Marjory C. Lyford Wayne McCaffery David and Karen Carolyn Lyon Mary K. McCall Larbalestier Sandee Macht Karen McCarthy Ronald and Paul and Margaret Madura Catherine and Marianne Larson Ernabelle Madushaw Daniel McCarty Steve Larson and Lisa Mages-Greene and Shawn McConnell Beth Walsh Rob Greene Colleen M. McDermott and Judy and Mark Larson P. Michael Mahoney Robert Harrison Nicole Lasker and Dennis G. and Gail D. Maki Margaret McEntire and Erik Ringsrud Judith M. Malkowski Arthur Thexton Dorothy Lauer James and Nellie Y. McKay Fred Lee, Jr. and Roberta Mallmann Mike McKinley Marjorie Lee Paul and Cassie McLain David and Darlene Lee Deborah Mamerow Martha J. McLeod and J. Douglas and Martha Lee Lisa Manion Michael W. Hoover Donna Leet Martina Mann Tom and Kate McMahan Joseph and Tiffany Lehner Claudia Manning Thomas K. McNamer Robert Lemanske Jean McNary

30 88.1 88.3

Scott C. Meeker and Deane Mosher LaRay and Kathleen Ernst Delores Moyer Rosemarie Norlin Gladys Meier M. S. Materials Bradford and Paul and Rita Meier - Anne Rausch Janet Northcraft Larry Meiller Patricia Muehrer Donna E. and Emil and Audrey Meitzner Gerald M. and Verland W. Norton Ole Meland Marian R. Mulligan Kendall Nowak Joseph and Margo Melli Kathy Mulliner Joan Nugent and Dan R. Katherine Mencel Marjory Munson Anderson Frederick R. and Susan N. Munson Dr. Peter J. and Suzanne Dona Merg Diane and Mike Murawski K. Oberhauser Bill and Cheryl Merrick Edward P. and Marilyn Oberst Diane Meyer Julie Murphy Mary R. O'Donnell Earl and Linda L. Meyer Ken and Elizabeth Murphy Chris Okray John R. and Anne S. Meyer Margo and Thomas Mary Oldenburg and Mary Meyer and Murphy Mark Neumann Gordon Haugan Pamela Murtaugh Kathleen H. and Joanne Michalski and Jeff Muse Thomas O'Leary Michael Weeda Patricia R. and Bernard Olejniczak and Victoria and Tom Mielke Dennis J. Musil Dr. Margaret J. Olson Terry and Susan Millar Amy and Michael Myers Linnea Olesen Ann and Jerome L. Miller Gregory A. and Jennifer Edward J. Olsen Jennifer A. Miller and M. Myszkowski Judy and Richard Olson Bruce McPhee Mrs. Adair P. Najat Richard J. and Jean Olson Mark F. Miller Tim and Jane Napier Michael O'Meara Jocelyn Milner and Mark Gerri and Jack Nedland Virginia O'Meara Ediger Jane Nee Russel and Peggy Opland Donald L. and Kathy Miner Julie Ann and Karen Neely Lance Orlinski Jonathan J. Miner Bill and Judy Neill Margaret K. and Jack W. and Bonnie A. Catherine and Richard W. Osborn Mitchell Eric Neiswender Sandra Osborn and John E. and Jane C. Paul and Hope Nelson Marshall Finner Mitchell Jay E. and Pilar Ossorio Barb Moermond Nancy J. Nelson Rita R. and Atley Oswald Ronald and Georgia Paul A. and Janice M. Constance K. and Mommaerts Nelson George Ott Bruce and Rachel Monroe Robert Nelson and Mary Kathryn D. Otto Karen and Allan Moore Ann Shellstrom Dr. Joseph L. and Kevin Moore and Sara Nelson Mary D. Ousley Melissa Morgan L. J. Neuman Susan B. and Earl Paddock Lucy and Bruce Moore Janet and Lon Newman Art and Barbara F. Pahr Nancy N. Moore Dan Nichols Roger and Ann Palmer David G. and Jean C. Mary Nick Carrie and David Papez Morton Pat Noordsij Angela Paratore Peter G. Morton Tracy A. Park, MD

31 88.7 88.9 90.3 B

Stuart and Phoebe Pamela Ray John and Nettie Rosenow Parsons Fred and Sherry Reames Ellen W. Rosewall Seymour and Ruth Parter Noreen Reavill-Woodward Al and Debra Rosman Dr. Tara L. Passow and Lawrence Pleasant T. Rowland Allan and Patricia Patek Woodward Foundation Scott Patulski Red Cedar Counselling Mr. and Mrs. Steven Roy Heide and - Jay Smith Michel and Judy Roy Wilfried R. Peickert Suanne M. and Kurt Reed Gay Ruby - Ruby, Inc. Jodi Pelegrin Cheryl Reese Stephen and Karen Ruby Pernic, Inc. Antoni and Maria Regeling Rhoda Runzheimer Kevin Perrine and John E. and Jack C. and Judy Rusch Brian Babbitts Eva Mae Regnier Lois and James Sachs Jim and Joy Perry David and Doug and Carla Salmon Ron A. and Kathy J. Perz Virginia Reinardy Eric Sandgren and James and Pat and David Reisinger Brenda Jenkin Carol Peterchak Linda Reivitz Mary and Rob Savage Peter Peters Thomas P. and Lawrence Sawyer Mary and Lowell Peterson Colleen Remley Dale Schaber and Penny Mary Anna Petrick Lucille Repka Bernard Schaber Fred Petrie and Melanie Joan Resch Judith Schaffer San Fillippo Barbara H. Rice Alexander Scharko Beverly R. Phillips Hugh T. and Richard and Ruth Schauer William Platz Mildred Richards Tom and Judy Kathy L. Pletcher and Larry and Grace Riedinger Scheidegger Charles Matter Martin and Donna Rifken David Schifeling and Marcea Plonka Roger J. and Joan Hamblin Judith A. Poplawski Katherine D. Rigterink John and Linda Schilling Nancy and Michael Porter Dan Rindfleisch William F. Schilling Chris Powell J. Aaron Rittenhouse and Christine Schindler and Brandy Powers Lysianne Unruh Charles Cohen Carrel Pray Carol Ritter and Cindy Schlosser and Sheila B. Przesmicki Michael Eaton Paul Wagner Rae H. and Wilson and Susan Roane Jim and Sue Schlough Paul R. Puerner Carol and David Robbins Mary Ellen and Brian R. and Karen Roberts Carl Schmider Laura W. Putnam Janet B. Robertson Joan Schmit Barbara Putz Mary Lou Robinson Katherine S. Schneider Diane Putzer Kirby Rodger Greg Schnirring Charlotte Quinn Joan Rohan Charles and Jim Radtke and Larry J. and Ruth Schoenwetter Susan Kressin Deborah A. Rose Michael and Peter Rahko Simon and Erin Schommer Jeff L. and Melanie Roselaar Gary Schroeder Deborah H. Ralston Lucille Rosenberg Annette and Dale Schuh Foundation Cindy A. Schultz-Worth and David Worth

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Joan Schultz Marguerite J. Soffa Dr. Paul and Nancy and James Schulz Brook Chase Soltvedt and Peggy Summerside David L. and David L. Nelson Sue and Wayne Surguy Ellen M. Schumann Steve Somerville Ann and Tommy Sweeney Mary and Sven Jack and Lisa Sondergard Kay Sweeney Schunemann Patti Sontag Paul and Judy Swenson John Schwab Paul and Andrea Sorensen Robert and Susan Swingen Karen Schwind Carol and Rod and Sandra Synnes Peter and Randi Scobie Christopher Sorrells Michael and Charles and Anne Scott Georganna and Karen Syverson Margaret Scott Webb Southwick Bob and Sol and Lena Sepsenwol Rob and Claire Spear Jeanne Tabachnick L. John and Chad T. Speight and John A. Taft, Jr. and Wendy L. Severson Susan Carr Portia Taft Mark Sharon Barbara M. and Brock Kaye Tenerelli David and Spencer Ann Terwilliger Margaret Sharpe Lawrence H. Stabnow Thomas W. Thatcher John and Laurel Shea Mary Stachowicz Walter H. Thiede John Sheehy Judith and Karl Stadler William C. Thiesenhusen Don and Jane Shepard Richard J. Staff Ursula Thomas Jean and Brad Sherman Fred and Carrie Stanek James P. and Susan Sherwood Arthur and Leota Stapel Anne C. Thomas Michael Shimeta Anthony and Linda S. Thomas James and Jane Shipman Carla Staresinic Susan and John Thomson Jackie and Neil Shively Bruce R. and Chris Thorn Shomos Family Foundation Sandra A. Stark Constance Threinen - Gustav and Mary L. Staudenmaier Alice and Norris Tibbetts Veronica Shomos John Stedman Bridget Timm John Short Johanna Steinman Michael Tinnen James R. and Lynn Stephani Herbert Tjossem Kathlin F. Sickel Walter Stern Thomas Charitable Michael and Frank and Elsa Sterner Foundation Paulette L. Siebers Kevin C. Stevens Mary and Russ Tooley Eleanor Siebert Scott and Judy Stieber Karen Trembath Shirley and Glen Siferd Margaret G. Stiles J. Trow Sue Silverstein and Janet Stockhausen Anna Truesdale Hill Bob Semko Mary L. Stoffel Terrence L. Turek Rose and Jim Sime Patricia Stoffers Edwin M. and Jo E. Turner Paul and Ellen Simenstad Paul M. Stover Sheila H. Turner Ronald Singer Paul Strecher Lynde B. Uihlein Marilyn C. Slautterback E. C. Styberg USBancorp Lois A. Smith Foundation, Inc. Jeannette Van Vonderen Sara and Mark Sneed William M. and Michael R. and Gregory Sobczak Donata O. Sugden Janet M. VanVleck Sheri Sullivan Harold and Bonnie Vastag

33 88.7 88.9 90.3

Tim and Denise Vernier Joseph R. Wilczynski Sallie A. Wylie and Christine and Royce Williams Mel Massa John Viglietti Sue Williams John Bryant Wyman Stefano C. and Thomas E. and Audrey Yahr Whitney A. Viglietti Virginia M. Williams Everett and Mary Yost Georgene Vitense Wayne and Ronald L. Young Daniel and Barbara Williamson Chris Young and Margaret Voissem Abbie S. and Sally Browne Dieter M. and Ruth Voss Richard Willits Elaine R. and Anne Wadsack Wendy Wink Thomas E. Younger Marian Wangelin Tom E. and Lois A. Wirkus Mary Zaborski Sophie Ward John Wirth and John P. and Susan and Doug Ward James Butcha Jennifer L. Zach Mary Ward-Farnham Wisconsin Association of Margaret L. Zach John Wargin Family Physicians Earl A. Ziebell Janet Washbon - Dr. Peter Alvarado Bill and Alyson Zierdt Sally A. Webb Wisconsin Medical Society Catherine J. Zimmerman James and Sherrie Weber - John Winkler Janet K. Zimmerman Mark Webster Wisconsin Tech Sales 26 anonymous donors Mary Weddig Donald and Doris Weidemann Gladys Wisnefski Marc and Lee Weinberger Joyce F. and Frank and Walter F. Wisnewski Mariana Weinhold Michael and Annette Weissbach and Julie Witkovsky Dave Geurts John Wittenmeier Leonard Weistrop, MD and Mary Jane Woerpel Susan Weistrop Gene Wojcik Donna Welbes Susan Wolf Kathleen Welhouse Zoe Wolf Liz A. Welter Barbara and Ron Wolfe Gary Wendorff Dale Wolfe Mary and Mark Wendorff Michael Wolff Ellen and Dan Wepner Susie and Roger and Matthew R. Wolff Patricia Westphal Jeffrey M. Wood Jan and Dorothy Wheeler Jayne Woodburn Gary and Diane Whipp Sara Woods Ellen White David A. and Patricia White Rosalind Woodward Lori Whitis Alexandra Wright Pat Whyte Marcia and Erik Wright Jeri Wiedmeyer, MD Robert and Rebecca K. Wiegand and S. K. Wulfkuhle Marvin VanKekerix

34 AM 930 Corporate Sponsors

43/90 North Earth Brotoloc Health Care Culver's Restaurants AIA Wisconsin BT2 Environmental Cuppa Jo and Al Johnson's Swedish Bullfrog's Eat My Fish Farms Jo's Tazzina Cafe Restaurant Business North Magazine D.B. Reinhart Institute Allen Kitchen and Bath Butterfly Books for Ethics Alpha Delights Buttonwood Partners, Inc. Dale Carnegie Training European Bakery Camerata Orchestra Dane County Cultural Affairs Alverno College Carl and John's Paddlin' Datakeep American Folklore Theatre Catfish River Arts Dean Health Plan American Players Theatre and Antiques Delta Dental AmericInn Cave of the Mounds Department of Health and Ancora Coffee Roasters Celtic Energy Productions Family Services Appleton Macdowell Center for Political Advocacy Department of Professional Male Chorus Central Wisconsin Development Arco Coffee Symphony Orchestra Dex Media Artasia Century House Dialogue International Arts Institute Charter Business Diggity Dog Bakery Aspirus - UW Cancer Center Networks Diocese of La Crosse Associated Housewrights Cherisa's Wine and Gifts Door County Coffee Attic Angel Chickadee Depot, Inc. and Tea Co. Audible Chippewa Valley Door County Gourmet Aurora Books Book Festival Door County Aurora Healthcare Chippewa Valley Growers Maritime Museum Aurora's St. Luke HeartCare Chippewa Valley Museum Door County Publishing Avalon Floral Chippewa Valley Symphony Drs. Foster & Smith Avant Gardening Chippewa Valley Dudley Birder Chorale and Landscaping Theatre Guild Duluth Superior Axley Brynelson, LLP Clark House Design Symphony Orchestra Bach Dancing/Dynamite Classic Inns of Door County Eagle Harbor Inn Society Classic Kitchens and Cabinets Eastcastle Place Badger Coaches Clean Wisconsin Eau Claire Chamber Orchestra Bagels Forever, Inc. Collins Coaching Eau Claire Public Bain-Wise Insurance Community Bank Access Center Banta Corporation Community Foundation Eau Claire Regional Foundation of North Central Wisc. Arts Council Barriques Market Community Pharmacy Edgewood High School Bayfield Chamber Community Shares Educational Travel Center of Commerce of Wisconsin Edward J. Okray Foundation Beaver Creek Confidential Documents The Elite Mediterranean Community Food Service Café Beaver Creek Reserve Conserve School Epic Systems Corp. Beloit-Janesville Copps Food Centers Evjue Foundation Symphony Orchestra Corporate Report Wisconsin Fall Art Tour Bemis Company Foundation Cory Smith Studios Farley's House of Pianos Best Western International Coulee Region Felly's Flowers Big Top Chautauqua Communications Festival Choir of Madison Biodiversity Project Creamery Restaurant Fine Designs Sofa Gallery Birch Creek Music and Inn Fiore Companies Performance Center Crossroads at Big Creek The Fireplace Works Boca Burger Crystal Cave The Fireside Theatre The Boldt Company Crystal Cotillion First Congregational UCC

35 am 970

First Congregational/Oshkosh Interactive Media Manitowoc Symphony Fond du Lac Jazz Festival Solutions Orchestra Fontana Sports Specialties International Furniture Marcus Promotions, Inc. Forbes Meagher Music Irish Fest Markquart, Inc. Fox Cities Performing Irish Lane Greenhouses Marshfield Clinic Arts Council Irvin L. Young Auditorium Master Singers Fox Valley Symphony Jam Productions McCarty Curry Fox Valley Unitarian Jane Schley - State Wydeven Peeters Universalists Farm Insurance McGilligan's Interiors Frank Productions Jewish Community Mead Witter Foundation The Free Market Foundation Medicine Shoppe Friends Of Crex, Inc. Joseph Huber Brewing Co. Mendota Philharmonic Friends of WHA-TV Kari Toyota-Jeep Orchestra Ganshert Nursery Katy's American Indian Arts Menomonie Street Dental Georgia Pacific KBJR-TV Meriter Hospital Heart Center Gibson Water Care Kinzie and Green Metro Parent Magazine Gimme Shelter La Crosse Midwest Directories Gina's Pies Are Square Community Theater Midwest Renewable GNC La Crosse Jazz Society Energy Association Googins Anton, Inc. La Crosse Symphony Miles Away Cafe The Grand Buffet La Pomme Rouge Gallery Milwaukee Area Retired Grand Opera House Lake Superior Teachers Association Great River Folk Festival Chamber Orchestra Milwaukee Footlights Great River Organic Milling Lakeside Fibers Magazine Greater Menomonie Larry's Brown Deer Market Milwaukee Magazine Foundation Larry's Market, Inc. Milwaukee Public Museum Greater Milwaukee Lasker Jewelers Milwaukee Theatre Foundation Laurus Technologies, Inc. Mineral Point Artisans Green Bay Lawrence University Mineral Point Chamber Community Theater Leigh Yawkey Woodson of Commerce Green Bay Art Museum National Bank of Commerce Symphony Orchestra Lemke Facial Surgery Natural Resources Foundation Green Built Home Lucius Woods Performing Nature's Pride Organic Lawn Green Lake Festival of Music Arts Center Neff's Piano Shop Greenway Properties, Inc. Madison Area Neville Public Museum Grounded Concert Handbells New Market Films Gundersen Lutheran Madison Area Newcastle Place Medical Center Literacy Council Newell Gallery Harry W. Schwartz Madison Chamber Choir Next Act Theatre Bookshops Madison Concourse Hotel Nila Robinson and Assoc. Heidel House Madison Country Day School No Rules Jewelry Heritage Builders Madison Family Theatre Noodles & Company Hoard Museum Madison Gas and Electric Northcentral Technical Honda Motorwerks Madison Jazz Society College Hovland, Inc. Madison Music Company Northeastern Wisconsin Howard Johnson Plaza Madison Repertory Theatre Arts Council Huebsch Services Madison Savoyards Northwestern Mutual Image Studios Madison Sourdough Company Oak Grove Cemetery Import Auto Clinic Madison Symphony Ochestra Oakwood Chamber Players Industry Connection, Inc. Madison Youth Choirs Oakwood Villa and Oak Gardens

36 88.1 88.3

Office Furniture Resources Sauk County Art Association Timothy Graul Olbrich Botanical Gardens Schauer Arts and Marine Design Old Rittenhouse Inn Activities Center Token Creek Chamber Orange Tree Imports Senior Review Music Fest Organic Valley Farms Sentry Foods - Hilldale Tommy Bartlett Oshkosh Chamber Singers Sentry Insurance Tom's of Maine Oshkosh Orthopedics SEWUUC Trane Federal Credit Union Oshkosh Symphony Orchestra Shimano Twigs Outagamie County Sisters of St. Francis University Bookstore Historical Society Small Business Times Upper Iowa University Overture Center for the Arts Society Insurance UW Cancer Center - P.M.I. / Meyer Theatre Sound Strations Wausau Hospital Pabst Theater Sound World UW-Eau Claire Paine Art Center and Gardens Southern Gateway UW-Eau Claire Paisan's/Porta Bella Bed and Breakfasts Artists Series Restaurants Spring Green Arts UW-Eau Claire Panacea and Crafts Forum Series Parents and Friends of Spring Green Chamber UW-Eau Claire Theatre Three Rivers School of Commerce UW Health Center Patrick and Anna M. Sprintprint UW-La Crosse Campus Cudahy Fund Spruce Tree Music and Repair Activities Board Paul A. Sturgul St. James Catholic Church UW-La Crosse Department Peninsula Music Festival St. Mary's University - of Theatre Arts Peninsula Players Winona UW-Madison People's Food Co-Op St. Norbert College UW-Madison Arboretum Performing Arts Foundation State Bank of La Crosse UW-Madison School Pertzsch Design, Inc. Steep & Brew of Music Physicians Plus Insurance Stefanie H. Weill Center UW-River Falls PIC Wisconsin Stowell Associates Wyman Series Planned Parenthood Select Staff UW-S Alumni Association of Wisconsin Strollers Theatre UW-Superior Foundation Pleasant Ridge Sturdiwheat Verona Area Performing Waldorf School Sue McLean and Associates Arts Center Prince Corporation Sundance Channel Victorian Village Resort Progressive Magazine Superior Water, Light, Vital Source Magazine ProHealth Care and Power Viterbo University Psychology Associates Superior-Douglas County Von Stiehl Winery Pucci's Gallery Chamber of Commerce Walter Alexander Pumphouse Regional TCI Architects, Engineers, Foundation Arts Center Contractors Washington Hotel Quad Graphics TDS Metrocom Washington Island Qual Line Fence Corp. Techline Ferry Line Rail House Banquet Center Telephone Associates Water Street The Reader's Loft Terry's Car Care Center Historical District Read's Creek Nursery Thistle Hill Watkins, Inc. The Red Giraffe Table Top Company Waukesha Memorial Ripsaw News Thompson, John W. Hospital Robinson Brothers Three Rivers Lodge Wausau Benefits Environmental Three Rivers Outdoors Wausau Community Rotary Concert Series TIAA/CREF Theatre Rutabaga Tile Art

37 88.7 88.9 90.3

Wausau Conservatory Wisconsin Potato and of Music Vegetable Growers Wausau Homes, Inc. Wisconsin Public Service Wausau Hospital Wisconsin Retired Wausau Lyric Choir Teachers Association Wausau Marathon County Wisconsin School News Chamber of Commerce Wisconsin State Inspectors Wausau's Artrageous Local 333 Weekend Wisconsin Trails Magazine Wayland Academy Wisconsin Union Theater WCTC Invision Wisconsin West Magazine WCTC Long Distance Wisconsin Youth WCTC Net Symphony Orchestras WE Energies Wollersheim Winery Weidner Center Xcel Energy Weissgerber Restaurants Xcel Energy Center Westconsin Credit Union Yirgalem Ethiopian Cuisine Western Dairyland Youth Initiative Community Action Agency High School Weyerhauser Company Zimbrick of Madison White Heron Chorale Williamson Bicycle Works Willy Street Co-Op Window Design Center Winona State University Wisconsin Academy of Family Physicians Wisconsin Alliance of Craftspeople Wisconsin Assembly for Local Arts Wisconsin Association of I am very appreciative of the Campground Owners Wisconsin Book Festival news, interviews, and programs Wisconsin Certified “ that keep me intellectually Community Foundations Wisconsin Chamber Choir informed on current issues in Wisconsin Chamber Orchestra Wisconsin. Wisconsin Council of the Blind ” Wisconsin Education Association Council Wisconsin Farmers Union Wisconsin Film Festival Wisconsin Hosta Society Wisconsin Humanities Council Wisconsin Intercollegiate Athletic Association Wisconsin Medical Society Wisconsin Online

38 88.3 89.7 89.9 90.3 Program Schedule

IDEAS NETWORK* Time of Day Weekdays Saturdays Sundays 12:00-12:30am 12:30-1:00am 1:00-1:30am 1:30-2:00am 2:00-2:30am BBC World Service 2:30-3:00am 3:00-3:30am 3:30-4:00am 4:00-4:30am 4:30-5:00am 5:00-5:30am As It Happens 5:30-6:00am 6:00-6:30am The People’s Pharmacy On The Media 6:30-7:00am 7:00-7:30am Calling All Pets Garden Talk Joy Cardin 7:30-8:00am with Patricia McConnell with Larry Meiller The Best Of Larry Meiller 8:00-8:30am Zorba Paster On Your Health 8:30-9:00am Says You! 9:00-9:30am Car Talk A Way With Words 9:30-10:00am Kathleen Dunn 10:00-10:30am The Splendid Table 10:30-11:00am Michael Feldman’s 11:00-11:30am Whad’Ya Know? The People’s Pharmacy 11:30-12:00pm Larry Meiller 12:00-12:30pm Calling All Pets with Patricia McConnell 12:30-1:00pm Chapter A Day To The Best Of 1:00-1:30pm Our Knowledge 1:30-2:00pm Zorba Paster On Your Health Talk Of The Nation 2:00-2:30pm 2:30-3:00pm Here On Earth 3:00-3:30pm with Jean Feraca 3:30-4:00pm Ben Merens 4:00-4:30pm 4:30-5:00pm (Fri., 5-6 Media Talk This American Life University Of The Air 5:00-5:30pm with Dave Berkman) 5:30-6:00pm A Prairie Home Companion 6:00-6:30pm with Garrison Keillor 6:30-7:00pm Simply Folk On Point 7:00-7:30pm with Judy Rose 7:30-8:00pm Higher Ground Here On Earth (Mon.-Thurs.) 8:00-8:30pm with Johnathan Overby 8:30-9:00pm This American Life (Fri.) 9:00-9:30pm Old-Time Radio Drama 9:30-10:00pm Tent Show Radio The Connection 10:00-10:30pm 10:30-11:00pm Conversations From 11:00-11:30pm Chapter A Day The Word Café Le Show 11:30-12:00am BBC World Service

Ideas Network programming is also available via our Web site (www.wpr.org).

* Sample schedule from Fall 2004. Program line-ups on your regional station may be slightly different.

39 90.3 90.7 90.9 91.1

NPR News and Classical Music Network* Time of Day Weekdays Saturdays Sundays 12:00-12:30am 12:30-1:00am 1:00-1:30am 1:30-2:00am Classical Music 2:00-2:30am with Peter Van De Graaff 2:30-3:00am 3:00-3:30am 3:30-4:00am 4:00-4:30am 4:30-5:00am 5:00-5:30am 5:30-6:00am Morning Edition 6:00-6:30am 6:30-7:00am 7:00-7:30am 7:30-8:00am Weekend Edition Weekend Edition 8:00-8:30am with Scott Simon Liane Hansen 8:30-9:00am 9:00-9:30am 9:30-10:00am To The Best Of Our Knowledge 10:00-10:30am Classics By Request 10:30-11:00am Classical Music with Ruthanne Bessman with Jim Flemming 11:00-11:30am This American Life 11:30-12:00pm Normal Gilliland, and 12:00-12:30pm Vicki Nonn Classics 12:30-1:00pm Sunday Afternoon Live 1:00-1:30pm From The Elvehjem 1:30-2:00pm with Lori Skelton 2:00-2:30pm Saturday Music Event with Anders Yocom 2:30-3:00pm Classics 3:00-3:30pm Fresh Air with Anders Yocom 3:30-4:00pm with Terry Gross 4:00-4:30pm All Things Considered 4:30-5:00pm 5:00-5:30pm 5:30-6:00pm A Prairie Home Companion with Garrison Keillor 6:00-6:30pm Simply Folk 6:30-7:00pm Evening Classics with Judy Rose 7:00-7:30pm with Lori Skelton 7:30-8:00pm Michael Feldman’s 8:00-8:30pm (Fri., 8:30-10 pm, Pipedreams) Whad’Ya Know? The Thistle & Shamrock 8:30-9:00pm 9:00-9:30pm Riverwalk 9:30-10:00pm 10:00-10:30pm Classical Music 10:30-11:00pm with Peter Van De Graaff Jazz 11:00-11:30pm with Bob Parlocha 11:30-12:00am

NPR News and Classical Music Network programming is also available via our Web site (www.wpr.org).

* Sample schedule from Fall 2004. Program line-ups on your regional station may be slightly different.

40 88.1 88.3 88.7 Contact Information

Main/South Central Office Northern Office 821 University Avenue 1800 Grand Avenue Madison, WI 53706-1497 Superior, WI 54880-2898 (608) 263-3970 (715) 394-8530

Southeastern Office West Central Office 111 E. Kilbourn Avenue 1221 W. Clairemont Avenue Milwaukee, WI 53202-6647 Eau Claire, WI 54701-6126 (414) 227-2040 (715) 839-3868

Northeastern Office Southwestern Office 2420 Nicolet Drive 1725 State Street Green Bay, WI 54311-7001 La Crosse, WI 54601-3788 (920) 465-2444 (608) 785-8380

North Central Office 518 S. 7th Avenue Wausau, WI 54401-5362 (715) 261-6298

Contact Information 2004 Annual Report

Audience Services (800) 747-7444 Editor: Bill Estes Web site: www.wpr.org Design and Production: Michael Tange E-mail: [email protected] and Lisa Nalbandian Photography: Jim Gill Editorial Assistants: Lisa Nalbandian, Christian Andersen, Jacque Conarchy Printer: Park Printing House of Verona

Wisconsin Public Radio is a service of the Wisconsin Educational Communications Board and University of Wisconsin-Extension with additional support from the Wisconsin Public Radio Association. ECB and UWEX are EEO/Affirmative Action employers providing equal opportunities in employment and programming, including Title IX and ADA requirements. 41 88.9 90.9 91.1