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Monday, June 13, 2016 Monday, June 13, 2016 1:30pm Opening Comments Scott Drummond Associate Director, Campus Life & Director of Campus Activities Central Washington University Keith Champagne Associate Dean for Student Development Central Washington University Dan Vallie President, National Radio Talent System Founder, Vallie●Richards●Donovan Consulting Ginny Morris Chair/CEO Hubbard Radio Minneapolis Announcements and Agenda preview Travis Box General Manager KCWU 88.1 The Burg Central Washington University 2:00-3:15pm “You’ve Made the Right Decision Larry Wilson to Pursue Broadcasting” Founder & Chairman Alpha Media Portland 3:30-4:45pm “Radio’s Digital Operations and Social Media” Janna Ramer Digital Operations Manager Hubbard Interactive Seattle 5:00-6:00pm Social Hour at Cornerstone Pie with Industry Professionals *Evening Assignment: RAB Training Module #1 – “The Role of a Radio Marketing Consultant” Tuesday, June 14, 2016 8:45am Announcements and Agenda Review Travis Box 9:00-10:15am RAB Training Module: Karen Heric #2 – “Prospecting - Finding and Evaluating General Sales Manager Prospects” Warm 106.9 Hubbard Radio Seattle 10:30-11:45am RAB Training Modules: Kevin McCarthy #3 – “Getting First Call Appointments” Senior Vice President/Market Manager #4 – “How to Conduct a Great Client KJAQ / KMPS / KZOK / KFNQ Needs Analysis” CBS Radio Seattle 11:50-12:50pm Lunch 1:00-2:15pm RAB Training Modules: Eric Simantel #5 – “Elements of a Good Written Proposal” General Sales Manager #6 – “The Difference between Features Entercom Radio Portland and Benefits” 2:30-3:45pm RAB Training Modules: Jackson Weaver #7 – “Understanding Competitive Media” General Manager #8 – “Why Radio” KAYO 96.9 FM / KGY 95.3 FM Olympia, WA 4:00-5:00pm Social Hour at Cornerstone Pie with Industry Professionals *Evening Assignment: RAB Module #9 – “Scheduling for Success” and #10 – “The Role of Creative” Wednesday, June 15, 2016 Game on…..Mic on 7:00am Board Transportation to Seattle 9:30am Arrive Safeco Field 9:45-10:30am Tour 10:30-11:30am “The Mariners and Sports Broadcasting” Kevin Martinez Vice President, Marketing Seattle Mariners 12:15-1:00pm Lunch 1:15pm Arrive at Century Link Field 1:30-3:00pm “The Seahawks and Sports Broadcasting” Brian O‘Connell Assistant Director of Broadcasting Seattle Seahawks Brock Huard Co-Host, The Brock & Salk Show KIRO-AM 710 ESPN Bonneville Broadcasting Seattle Color Analyst, ESPN College Football 3:15pm Depart Century Link Field and return to home field *Evening Assignment: RAB Training Modules: #11 – “The Best Presentations” #14 – “Making Money with RAB Resources” NOTE: Modules #12 and #13 will be done during tomorrow’s session. Thursday, June 16, 2016 8:45am Announcements and Agenda Preview Travis Box 9:00-10:15am RAB Training Modules: #12 – “Addressing Objections and Closing” Nick Beyer #13 – “More Sales through Buyer Style Senior Account Executive Identification” MOViN 92.5 KQMV-FM Hubbard Radio Seattle 10:30-11:45am “How to Get In and Win” Carl Gardner Vice President and Market Manager Bonneville Seattle Media Group 12:00noon Lunch 1:00-2:15pm “Marketing and Promotions – Doing It Right” Alexandria English Promotion Director KMPS-FM CBS Radio Seattle 2:30-3:45pm ”Radio’s Digital Content and Social Media” Leslie Scott Director of Digital Development Entercom Seattle 4:00-5:00pm Social Hour at Cornerstone Pie with Industry Professionals *Evening Assignment: RAB Training Modules: #15 – “The Fundamentals of Co-op Advertising” and #16 – “How to Find Alternative Revenue Sources” Friday, June 17, 2016 6:00-9:00am “Mornings with Allan & Ashley” Allan & Ashley Live from the CWU Campus Warm 106.9 Hubbard Radio Seattle 9:05am Announcements and Agenda Preview Travis Box 9:15-10:15am “Show Prep” Allan & Ashley w/ Woody the Producer 10:30-11:45pm RAB Training Module: Marc Kaye #17 – “Goal Setting and Time Management” Vice President/Market Manager Hubbard Radio Seattle 12:00pm Lunch 1:00-2:15pm "Student to Superstar” Tim McNamara Vice President/Market Manager Entercom Portland 2:30pm RAB Radio Marketing Professional Certification Exam 4:00-5:00pm Social Hour at Cornerstone Pie with Industry Professionals Saturday, June 18, 2016 8:45am Announcements and Agenda Preview Travis Box 9:00-10:15am “Music Scheduling – How and Why” Becky Brenner Partner Albright & O’Malley & Brenner Consulting Seattle 10:30-11:45am “Branding and Imaging a Radio Station… Ron Harrell On-Air, On the Web Program Director Warm 106.9 / KRWM-FM Hubbard Radio Seattle 12:00noon Lunch 1:00-2:15pm “How to Get a Good Job” Doug Harvill Sr. Vice President & Market Manager CBS Radio San Francisco 2:30-3:15pm Air Check Sessions Monday, June 20, 2016 8:45am Announcements and Agenda Preview Travis Box 9:00-10:15am “Today’s News Radio: Put It Together Pete Gammell and Deliver It” Director, News and Programming KIRO Radio Bonneville International Seattle 10:30-11:45am “How to Do a Great Talk Radio Show” Ron Upshaw Ron and Don Show KIRO Radio Bonneville International Seattle 12:00noon Lunch 1:00-2:15pm ”Basics of Doing a Great Music Radio Show” Shellie Hart Air Personality Warm 106.9 Hubbard Radio Seattle 2:30-3:45pm “On-Air Delivery, Inflection, Pacing, Jeff McHugh Communicating” Media Talent Coach The Randy Lane Company Los Angeles, CA 4:00-4:45pm Air Check Sessions 5:00-6:00pm Social hour at Cornerstone Pie with Industry Professionals Tuesday, June 21, 2016 8:45am Announcements and Agenda Preview Travis Box 9:00-10:15am “Writing for Radio” Andy Winford Brand Manager KIT-AM / KATS-FM Townsquare Media Yakima, WA 10:30-11:45am “Basics of Great Voice Work and Production” Adam West Production / Imaging Director Hubbard Radio Seattle 12:00noon Lunch 1:00-2:15pm “On-Air: Developing Your Voice, Your Fitz in the Morning Style…You” 100.7 The Wolf Entercom Seattle 2:30-3:45am “What You Have to Know to be the PD” Greg Strassell Sr. Vice President, Programming Hubbard Radio Minneapolis 4:00-4:45pm Air Check Sessions 5:00-6:00pm Social Hour at Cornerstone Pie with Industry Professionals Wednesday, June 22, 2016 8:45am Announcements and Agenda Preview Travis Box 9:00-10:15am “What Does the PD Look for in You?” Ricky Villa Program Director MOViN 92.5 KQMV Hubbard Radio Seattle 10:30-11:45am “Adjusting from College to the Pros” Tom Evans Krause Director of Broadcasting Operations & Instructor Green River College Auburn, WA Panelists Lauren Rice Promotion Assistant & Board-Op, 1090 The Fan CBS Radio Seattle Rob “Gator” Kendrick Total Traffic & Weather Network Reporter Seattle Curtis “C-Rog” Rogers Co-Producer, The John Clayton Show KIRO-AM / 710 ESPN Seattle Seahawks and Seattle Mariners 12:00noon Lunch 1:00-2:15pm “Now is the Time to Start Thinking like a Pro” Erica Farber President and CEO Radio Advertising Bureau 2:30-3:00pm Closing Comments Keith Shipman President and CEO Washington State Assoc. of Broadcasters Dan Vallie President National Radio Talent System Boone, NC .
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