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Annual Survey of Museums 2016-17

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Annual Survey of Museums 2016-17 Annual Survey of Museums 2016-17 West Midlands Museum Development Online engagement Workforce – volunteers Summary of • 75% of respondent museums have their • There were 4,519 active volunteers in own website and 92% used social media to 2016/17 findings engage with audiences • This ranged from 2 to 928 volunteers per museum Response rate Educational engagement • Volunteers contributed a total of • 69 museums responded to the WMMD • Museums delivered 7,279 learning and 266,521 hours to museums in the region Annual Museums Survey, which equates to a outreach activities that engaged 413,031 49% response rate amongst Accredited participants Workforce – paid staff museums in the region • Museums employed 1,678 paid staff Financial operations which equated to 916 Full Time Audiences • £19,869,482 was generated by museums Equivalents • There were a total of 4,298,099 visits to in earned income (including admissions, • 11% (8) of museums were entirely museums in 2016/17 based on responses retail, catering, events, hospitality, volunteer-run with no paid staff received educational and other earned income from • Museums held a total of 8,966 activities and trading, e.g. property rental) Equality, diversity and inclusion events that engaged 358,859 participants • £15,508,412 received in regular public • 39 of the respondent museums have an funding (including ACE MPM/National Equality and Diversity Action Plan Economic impact Portfolio funding) • 27 museums have a Diversity Champion • Visits to museums represented around • £3,478,392 received in grant funding within their organisation £32,746,606 million of gross visitor impacts • £1,163,465 received in contributed income • On average 70% of paid staff are female • There was at least £17,455,755 of direct, (including all money received in donations, • An average of 54% of volunteers are indirect and induced impacts as a result of friends members/schemes, any aged over 65 spend on goods and services by museums sponsorship income, corporate • 8% of visitors to museums in the West • At least 1,319 full time equivalent direct, membership, or other non-earned income) Midlands consider themselves to have a indirect and induced jobs were supported by disability museums 2 Survey method Introduction The survey was sent to all 140 museums This report presents the findings of the first West This 2016/17 survey followed the same in the West Midlands that are Accredited Midlands Museum Development (WMMD) format as surveys developed for other and formally Working Towards Annual Survey of Museums. regions, with an added focus on equality, Accreditation, as well as being promoted diversity and inclusion in museums in the via the WMMD website and targeted e- The survey has been created in the West West Midlands. Questions are based on the bulletins. Museums were given the option Midlands to establish a baseline of data on survey carried out in the South West since of either online completion or a hard copy museums in the region which will be used to 2012/13, which was developed in of the survey. Museums were asked to analyse and report on trends over the coming consultation with museums and local provide data for the 2016/17 financial years. authorities and from old data collection year. exercises including Fast Forward West Findings will contribute to estimates of the social Midlands. The survey was divided into five sections: and economic impacts of museums and help • Audiences inform how West Midlands Museum Questions were also adapted to align with • Educational engagement Development delivers support to its museums. In Arts Council England’s annual survey of • Financial operations future, the results will also enable museums to Major Partner Museums and National • Workforce benchmark themselves against a range of Portfolio Organisations. • Equality, diversity and inclusion comparators. Multi-site organisations were given the The survey has been commissioned from South option to either provide a response as a West Museum Development (SWMD) with the whole organisation or by individual site. A intention of providing consistent data capture number of multi-site museums submitted across multiple regions to enable more effective mixed responses with some data provided advocacy and benchmarking. on a site-by-site basis and other data provided at a whole organisation level; where this is the case it will be highlighted. 3 When considering the response, the following should be kept in mind: • Not all museums responded to every question • Percentages have been rounded to the Sample and response nearest whole number • ‘Respondents’ or ‘Museums’ is every 49% (69) of museums responded to this inaugural A second provider gave service-wide museum who submitted a response survey in 2016/17. There are 140 Accredited responses for its three Accredited museums in • Where differences are small and museums (including eight formally Working all areas of the survey, except for questions on response levels low, care must be taken Towards Accreditation) in the West Midlands and equality and diversity where the results have when interpreting the data although the response rate is average, the spread been entered for each individual museum. • Budget data must be viewed as of responses from the various sub-regions, and the Because of this the three sites have been approximate or indicative as different different types of museums within them, means included in the overall response rate methodologies are used by museums that the results can be considered as broadly and a number of museums operate a representative of the region as a whole. Two further providers submitted a single different financial year than April – response for their Accredited sites (seven and March four museums); their non-Accredited sites Five museum providers offered service-wide were not included responses to the survey, but there are slight Two main categories of museum are used variations in how these responses have been The fifth provider aggregated the data for its for analysis throughout the report: presented between each organisation: five museums to submit a service-wide • Type of museum – determined by response funding source and governance model One representing nine museums gave service-wide • Size of museum – determined by annual responses for financial operations, engagement as One museum submitted a return which has visit figures well as workforce and equality and diversity. Each been included in this report even though it • In some calculations museums who of its museums has been included in the overall was closed all year and received no visitors; it report 100,000+ visits per annum are re- percentage of responses because they have was however still present online, financially categorised to be included alongside entered individual figures for visitor numbers and active and offered opportunities for ‘Large’ museums (e.g. 50,000 – 99,999 admission charges educational engagement. visits) 4 Figure 1: All Accredited WM museums by type 4 3 18 1 English Heritage Profile of respondents 5 Independent Local Authority A full list of the museums who returned the survey in Military 2016/17 is included at the end of this report. Across the 75 museums that responded to the survey the National Trust is National underrepresented in the sample relative to the type of 41 National Trust Accredited museums in the West Midlands overall. The University very small number of English Heritage and National museums in the region are not represented in the survey at all, as they opted not to submit a return. Figure 2: All respondent museums by type Museum opening arrangements Museums were asked to provide details on their typical opening arrangements: 2 1 3 • 56% (39) reported that they were open all year round Independent • 26% (18) reported that they were closed part of the year as regular seasonal closure Local Authority • 14% (7) of museums open by appointment only – 1 for just part of the year, and 6 all year round • 10% (5) of museums were closed for the year/part of the 24 Military year for redevelopment, refurbishment and/or repair 39 National Trust University 5 Figure 3: Respondents by museum size 30 26 25 25 Respondents by size 20 Museums in the West Midlands range from large national museums to small volunteer-led 15 organisations; the size of a museum has been determined by its visit numbers in 2016/17. Figure 3 10 9 9 shows that the highest response rate came from those museums with 10,000 – 49,999 visits per 5 annum, with responses from museums with 9,999 or less visits per annum coming in a close second. 0 Amongst the respondent museums there are a total 9,999 or less 10,000 - 49,999 50,000 - 99,999 100,000+ of 25 museums with 9,999 or less visitors per annum; Visits per annum 26 with 10,000 – 49,000 visits per annum; 9 with 50,000 – 99,999 and 9 with 100,000+ visits per Figure 4: Respondents by sub-region annum. Geographic distribution Sub-region No. of responses/Accredited Percentage return museums rate In each sub-region marked with an asterisk a museum classed as Formally Working Towards Accreditation Birmingham 15 of 17* 88% (WTA) has been included in the overall number of Black Country 7 of 15 46% Accredited museums (ie. 17 in Birmingham includes 16 fully Accredited and 1 formally WTA). Two WTA Herefordshire 7 of 12* 58% museums have been included in Worcestershire. The Shropshire 7 of 25 28% WTA museum in Birmingham did respond to the survey and has therefore been included in the Staffordshire 19 of 25* 76% response rate figure for Birmingham; this museum was the only WTA museum in the West Midlands to Warwickshire 8 of 27* 29% respond to the survey. Worcestershire 6 of 21* 28% 6 Figure 5: Visit figures by museum size 95,369 574,781 Audiences 9,999 or less (25) This section looks at overall visitor figures, visits by children and 10,000 - 49,999 online engagement.
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